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Books > Business & Economics > Business & management > General

The Power of Full Engagement - Managing Energy, Not Time, Is the Key To High Performance And Personal Renewal (Paperback):... The Power of Full Engagement - Managing Energy, Not Time, Is the Key To High Performance And Personal Renewal (Paperback)
James E Loehr, Tony Schwartz
R440 R352 Discovery Miles 3 520 Save R88 (20%) Ships in 5 - 10 working days

The number of hours in a day is fixed, but the quantity and quality of energy available to us is not. This fundamental insight has the power to revolutionize the way you live.

As Jim Loehr and Tony Schwartz demonstrate in their groundbreaking "New York Times" bestseller, managing energy, not time, is the key to enduring high performance as well as to health, happiness, and life balance. Their Full Engagement Training System is grounded in twenty-five years of working with great athletes -- tennis champ Monica Seles and speed-skating gold medalist Dan Jansen, to name just two -- to help them perform more effectively under brutal competitive pressures. Now this powerful, step-by-step program will help you to:

- Mobilize four key sources of energy

- Balance energy expenditure with intermittent energy renewal

- Expand capacity in the same systematic way that elite athletes do

- Create highly specific, positive energy management rituals

"The Power of Full Engagement" is a highly practical, scientifically based approach to managing your energy more skillfully. It provides a clear road map to becoming more physically energized, emotionally connected, mentally focused, and spiritually aligned -- both on and off the job.

Virtual Facilitation - Create More Engagement and Impact (Hardcover): H. Andersen Virtual Facilitation - Create More Engagement and Impact (Hardcover)
H. Andersen
R490 Discovery Miles 4 900 Ships in 12 - 17 working days

The covid-19 crisis accelerated virtual collaboration exponentially, creating an instant need for virtual facilitation skills. People and organizations have started on this journey, but do not yet have the experience and competencies to use this medium for effective and energetic collaboration. Virtual Facilitation will show you how to have successful virtual events, virtual meetings, virtual workshops and training. Packed full of tips, insights and real case studies, the author's practical approach to virtual facilitation will show you how to effectively learn the skills needed to suceed. This book will also cover: The role of the facilitator, and what is expected The design of the process How to avoid common mistakes Implementation and influencing behaviour Virtual Facilitation will show you how to plan for virtual events, how to develop skills to be able to host virtual meetings, virtual courses, virtual training, virtual workshops, and virtual larger events to meet 21st century needs.

Dissertation Skills - For Business and Management Students (Paperback, International Edition): Brian White, Steve Rayner Dissertation Skills - For Business and Management Students (Paperback, International Edition)
Brian White, Steve Rayner
R915 R832 Discovery Miles 8 320 Save R83 (9%) Ships in 10 - 15 working days

A dissertation is often a crucial part of a Business and Management degree and can heavily influence the final mark. It can be extremely daunting: it requires a lengthy piece of writing and forms a major component for assessment. In fact, when faced with this task the first word that comes to mind for many students is simply 'Help ' This new and updated edition provides the necessary help, covering all the stages from the initial choice of subject through to the final writing. Stephen Rayner joins Brian White in this excellent guide to dissertations, which is equally useful to both undergraduates and postgraduates. It includes support on all aspects of the dissertation, from the student-supervisor relationship to evaluation and analysis of data.

ISE Modern Business Analytics (Paperback): Matt Taddy ISE Modern Business Analytics (Paperback)
Matt Taddy
R1,756 Discovery Miles 17 560 Ships in 12 - 17 working days

Written by Matt Taddy, successful author of the McGraw Hill Professional title, Business Data Science graduate of University of Chicago and Amazon Chief Economist. This new higher-ed text takes a practical, modern approach to data science and business analytics for the graduate-level business analytics student or professional. It takes a learn-by-doing approach, with real data analysis examples that explain the "why", rather than the "what" in the decision-making discussions. It uses R as the primary technology throughout the text and includes an end-of-chapter reference to the basic R recipes in each chapter. The text uses tools from economics and statistics in combination with Machine Learning Techniques to create a platform for using data to make decisions. The Connect product that supports the text includes Interactive Activities that have students explore content more deeply, Excel activities like Integrated Excel & Applying Excel, and a Prep Course that helps students refresh on fundamental pre-requisite knowledge they need to know prior to this course.

Comparative Corporate Governance - Legal Perspectives (Hardcover): Veronique Magnier Comparative Corporate Governance - Legal Perspectives (Hardcover)
Veronique Magnier
R2,817 Discovery Miles 28 170 Ships in 12 - 17 working days

Comparative Corporate Governance considers the impact of globalization on corporate governance issues and highlights how, despite the effect it has clearly had, predictions of legal convergence have not come true. By adopting a comparative legal approach, this book explores the tensions that exist between convergence attempts and the persistence of local models of governance in the US, Europe and Asia. Veronique Magnier assesses institutional, cultural and sociological factors as features of the disparities in governance. She does so by addressing the three main areas of tension in the legal aspects of corporate governance: theoretical pressure, which pits shareholder primacy against models advocating for greater participation of large corporations in general economic welfare; technical regulation, such as integrating corporate governance codes into national legal systems; and the need for context and reflection when transplanting governance approaches to different countries. Varying economic, societal and cultural environments make it vital to contextualize corporate governance in order to better understand how governance models operate in a globalized world. Lawyers, academics and advanced students of law looking to improve their understanding of corporate governance will find this a diverse and rewarding read.

It's Not Always Right to be Right - and other hard-won leadership lessons (Paperback): H. Thomson It's Not Always Right to be Right - and other hard-won leadership lessons (Paperback)
H. Thomson
R375 Discovery Miles 3 750 Ships in 12 - 17 working days
The Crisis of Governance - Public, Corporate and International (Paperback): Owen E Hughes The Crisis of Governance - Public, Corporate and International (Paperback)
Owen E Hughes
R686 Discovery Miles 6 860 Ships in 9 - 15 working days

Owen E. Hughes investigates governance across sectors including corporate, international and political governance, arguing that governance, as a general concept and an operational system, is in crisis. Hughes reasons that the crisis is in governance in general, in how societies run themselves, in how companies are run and how international organizations are run. This critical book examines the ways in which governance enables the smooth running of these societies, companies and organizations, from sub-national to international levels, and how the setting up of structures or institutional arrangements can impact this. These structures, institutions and arrangements are explored from legal, ethical and behavioural perspectives to provide a well-informed introduction to the crisis of governance. The book further examines debates over the facts, lies, science and policies behind governance, scrutinising the conflicts between democracy and autocracy in governance. The Crisis of Governance will be a beneficial resource for both undergraduate and graduate courses in public administration and management. Academics, students and scholars interested in public affairs, international politics and corporate economics will also find value in this timely book.

Nonprofit Kit For Dummies, 6th Edition (Paperback, 6th Edition): Dummies Nonprofit Kit For Dummies, 6th Edition (Paperback, 6th Edition)
Dummies
R940 R666 Discovery Miles 6 660 Save R274 (29%) Ships in 9 - 15 working days

Helping you successfully start a nonprofit organization the right way or strengthening the governing, financial, and capacity-building framework of your existing nonprofit organization! Ready to do some good? Ready to give back to the community? You better be! Because in Nonprofit Kit For Dummies you'll find the tools and strategies you need to organize and shift your nonprofit into high gear. Buckle up and hit the gas as you master the latest techniques in nonprofit startup, recruiting the right board members, identifying collaborative stakeholders, grant writing, online fundraising, and marketing. You'll learn to improve your management practices, raise more money, give more effectively, and plan more creatively. This book's supplementary online resources include expertly written organization plans, financial procedure outlines and guides, and event planning tools you can implement immediately to help your nonprofit help more people. It also walks you through how to: Find up-to-date info on the latest web-based campaign tools, like Kickstarter, Kiva, and others Use templates, checklists, and plans to organize your nonprofit's finances, employee relations, and legal structure Survive and thrive during challenging times, like those caused by pandemics and natural disasters Starting and running a nonprofit organization takes heart, courage, and know-how. You've got the first two taken care of. Let Nonprofit Kit For Dummies help you with the knowledge as you lift your nonprofit to new heights.

Make Yourself Unforgettable - How to become the person everyone remembers and no one can resist (Paperback): Dale Carnegie... Make Yourself Unforgettable - How to become the person everyone remembers and no one can resist (Paperback)
Dale Carnegie Training
R275 R203 Discovery Miles 2 030 Save R72 (26%) Ships in 12 - 17 working days

There's nothing more critical to your success than your ability to stand out as a uniquely qualified, valuable, appealing individual -- someone whom other people really want to work with, work for, know, and help. Make Yourself Unforgettable takes an in-depth look at the 10 essential elements of being unforgettable, and gives you a clear-cut step-by-step guide for developing and embodying them. In this dynamic book, you'll learn the secrets of the Dale Carnegie Class-Act System: - The six steps to managing communication problems honestly, effectively, and unforgettably. - Four unsuspecting stumbling blocks to completely ethical behavior, and how to avoid them. - A new way to understand and exude confidence. - The five key social skills that identify someone as a class act. - How to neutralize and even prevent fear and anxiety -- in yourself and in the people around you. - Resiliency builders that will hone and strengthen your ability to bounce back from adversity. Once you discover exactly how you can naturally and effortlessly distinguish yourself, you'll find that people in every area of your life -- from work to home and everywhere in between -- respond to you more positively and generously than they ever have before!

Institutional Intelligence - How to Build an Effective Organization (Hardcover): Gordon T Smith Institutional Intelligence - How to Build an Effective Organization (Hardcover)
Gordon T Smith
R584 R477 Discovery Miles 4 770 Save R107 (18%) Ships in 9 - 15 working days

Institutions matter. They give us an opportunity to have an influence for the common good that far outlasts us. But we often assume that institutions are at cross-purposes with dynamic communities, with personal vocational calling, and with core human values. We view them somewhat cynically as, perhaps, a necessary evil. Institutions, far from that, remain essential to human flourishing. They are the very means by which communities thrive, individual vocations are fulfilled, and society is changed for the good. As a result, we all need to learn how to work effectively within institutions. That is just what Gordon Smith provides. He unpacks the core of institutional intelligence-the wisdom of working effectively within an organization. At the same time, he shows how team leaders, directors, executives, board members, key stakeholders, and employees can avoid what is often their greatest source of stress on the job-working with the institutional character of their organizations. Focusing on the nonprofit sector, Smith unlocks the essential elements of how institutions function in a productive, healthy manner. Church staff, educators, and those in service agencies can all thrive by understanding these dynamics instead of fighting against them. By developing this essential vocational capacity, we and those around us can not only fulfill ourselves but also a mission that is larger than we are.

Ruthlessly Caring: And Other Paradoxical Mindsets Leaders Need to be Future-Fit (Hardcover): A Walters Ruthlessly Caring: And Other Paradoxical Mindsets Leaders Need to be Future-Fit (Hardcover)
A Walters
R465 Discovery Miles 4 650 Ships in 12 - 17 working days

A startlingly insightful exploration of contemporary leadership In Ruthlessly Caring: And other paradoxical mindsets leaders need to be future-fit, leadership strategist Amy Walters Cohen delivers a one-of-a-kind insight into contemporary business leadership. In the book, you'll explore how the leadership environment is being radically redefined by 12 megatrends and how five paradoxical mindsets are necessary to achieving high performance and effective decision making in this new era of business. From ambitious appreciation to political virtue, humble confidence, and responsible daring, you'll discover how to develop and expand your leadership identity. Whilst being heavily based in research, this revolutionary approach takes a practical look at the day-to-day realities of leading in business, offering fresh insight into how to tackle tough decisions, change behaviour, and evolve habits to become future-fit and thrive in a modern environment. The author shows you how to: Weave together multiple, seemingly contradictory, mindsets to enhance decision making and day-to-day leadership Adapt to the megatrends that are driving much of the change we see throughout the world Shake up the thinking, habits, and behaviours that are holding you back from unleashing your full potential as a leader An indispensable roadmap to leading modern organisations, Ruthlessly Caring is a must-read for c-suite executives, directors, senior managers, and aspiring business leaders who hope to perform well in their role and get the best out of themselves and the people they lead.

Do Disrupt - Change The Status Quo. Or Become It (Paperback): Mark Shayler Do Disrupt - Change The Status Quo. Or Become It (Paperback)
Mark Shayler
R317 R231 Discovery Miles 2 310 Save R86 (27%) Ships in 12 - 17 working days

This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It's also about delivering those ideas. Do Disrupt is an interactive workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to define your customer, identify the competition... and then out-smart them. You'll also find out why you need a chat with your Nan and a tape measure. If you're starting a new business or you're the rebel inside, it's not enough to shake things gently. It's about thinking big. Being innovative. Making a difference.

Mastery (Paperback, Main): Robert Greene Mastery (Paperback, Main)
Robert Greene 2
R415 R332 Discovery Miles 3 320 Save R83 (20%) Ships in 5 - 10 working days

Live by your own rules - Robert Greene, the 'modern Machiavelli' debunks the prevailing mythology of success and presents a radical new way to greatness. Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules - and then how to change them completely. Charles Darwin began as an underachieving schoolboy, Leonardo da Vinci as an illegitimate outcast. The secret of their eventual greatness lies in a 'rigorous apprenticeship': by paying close and careful attention, they learnt to master the 'hidden codes' which determine ultimate success or failure. Then, they rewrote the rules as a reflection of their own individuality, blasting previous patterns of achievement open from within. Told through Robert Greene's signature blend of historical anecdote and psychological insight and drawing on interviews with world leaders, Mastery builds on the strategies outlined in The 48 Laws of Power to provide a practical guide to greatness - and how to start living by your own rules.

The Peter Principle - Why Things Always Go Wrong: As Featured on Radio 4 (Paperback, Main): Raymond Hull, Dr Laurence J. Peter The Peter Principle - Why Things Always Go Wrong: As Featured on Radio 4 (Paperback, Main)
Raymond Hull, Dr Laurence J. Peter 1
R268 Discovery Miles 2 680 Ships in 12 - 17 working days

'The Peter Principle has cosmic implications.' - New York Times 'The classic book which warns of the dangers of over-promotion' The Times In a hierarchy, every employee rises to the level of their own incompetence. This simple maxim, defined by this classic book over 40 years ago, has become a beacon of truth in the world of work. From the civil service to multinational companies to hospital management, it explains why things constantly go wrong: promotion up a hierarchy inevitably leads to over-promotion and incompetence. Through barbed anecdotes and wry humour the authors define the problem and show how anyone, whether at the top or bottom of the career ladder, can avoid its pitfalls. Or, indeed, avoid promotion entirely!

ISE Real Estate Finance & Investments (Paperback, 17th edition): William Brueggeman, Jeffrey Fisher ISE Real Estate Finance & Investments (Paperback, 17th edition)
William Brueggeman, Jeffrey Fisher
R1,846 Discovery Miles 18 460 Ships in 12 - 17 working days

Real Estate Finance & Investments prepares readers to understand the risks and rewards of financing and investing in residential and commercial real estate. Concepts and techniques included in the chapters and problem sets are used in many careers related to real estate. These include investing, development financing, appraising, consulting, managing real estate portfolios, leasing, managing property, analyzing site locations, corporate real estate, and managing real estate investment funds. This material is also relevant to individuals who want to understand real estate better when making their own personal investment and financing decisions. As this current edition is being revised, there is a lot of uncertainty about the impact that COVID-19 will have on different sectors of the commercial real estate market. It is more important than ever to evaluate the risk and return for both lenders and investors. This text is designed to help both students and other readers understand these many factors so that they can perform the necessary analysis and make informed real estate finance and investment decisions.

ISE Crafting & Executing Strategy: The Quest for Competitive Advantage:  Concepts and Cases (Paperback, 23rd edition): Arthur... ISE Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (Paperback, 23rd edition)
Arthur Thompson, Margaret Peteraf, John Gamble, A. Strickland
R1,715 Discovery Miles 17 150 Ships in 12 - 17 working days

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability. McGraw Hill's Connect (R) online homework and learning solution for the 23rd Edition has been bolstered to support faculty teaching hybrid and online courses. Connect allows adopters to easily integrate auto-graded content using Connect or your Learning Management System to assess student mastery of course competency goals. The 23E of Connect offers automatic grading for all chapter quizzes, learning assurance exercises, and virtually all exercises for simulation users for 12 chapters. In addition, Connect includes auto-graded case exercises for 14 of the 27 cases included in the text. Plus, Connect provides a wide variety of learning resources that take your students higher by developing students' lower-to higher order thinking skills, aligned with Bloom's Taxonomy including: SmartBook 2.0's adaptive reading experience, Whiteboard Video Cases, Case Analyses, Application-Based Activities (mini-simulations), Writing Assignments, and more.

Don't Push Too Many Trolleys - And Other Tips from  Navigating Life and Business (Hardcover): Y Tan Don't Push Too Many Trolleys - And Other Tips from Navigating Life and Business (Hardcover)
Y Tan
R453 Discovery Miles 4 530 Ships in 12 - 17 working days

Improve your personal and professional life with compelling strategies and practical advice Don't Push Too Many Trolleys: And Other Tips from Navigating Life and Business teaches readers ten crucial principles required to succeed in life and business. Written by Ying Tan, Founder and CEO of a multimillion pound financial services company, Don't Push Too Many Trolleys imparts sage advice suitable for anyone, at any stage of their life. The author describes the attitudes, lessons, and traits that allowed him to become one of the youngest Vice Presidents ever at Goldman Sachs. He shows readers how he built a company from the ground up to create one of the most influential and powerful financial services companies in the UK. Full of concrete strategies and practical advice, this book provides: A deeply personal and humble perspective on success in life and business Actionable advice that makes a real difference in the pursuit of happiness and wealth A front-row seat to the economic meltdown of 2008 and how the author managed to survive it with his business intact Written for entrepreneurs, business people, financial professionals, and anyone else with an interest in improving their personal and professional life by taking full responsibility for their choices and actions, Don't Push Too Many Trolleys is an indispensable addition to the libraries of people across the world.

Rebel Ideas - The Power of Diverse Thinking (Paperback): Matthew Syed, Matthew Syed Consulting Ltd Rebel Ideas - The Power of Diverse Thinking (Paperback)
Matthew Syed, Matthew Syed Consulting Ltd
R305 R244 Discovery Miles 2 440 Save R61 (20%) Ships in 5 - 10 working days

An inspiring book about creative problem-solving from the No.1 bestselling author of BOUNCE, BLACK BOX THINKING and YOU ARE AWESOME.

Where do the best ideas come from?

And how do we apply these ideas to the problems we face - at work, in the education of our children, and in the biggest shared challenges of our age: rising obesity, terrorism and climate change?

In this bold and inspiring new book, Matthew Syed - the bestselling author of Bounce and Black Box Thinking - argues that individual intelligence is no longer enough; that the only way to tackle these complex problems is to harness the power of our 'cognitive diversity'.

Rebel Ideas is a fascinating journey through the science of team performance. It draws on psychology, economics, anthropology and genetics, and takes lessons from a dazzling range of case-studies, including the catastrophic intelligence failings of the CIA before 9/11, a communication breakdown at the top of Mount Everest, and a moving tale of deradicalization in America's deep South.

It is a book that will strengthen any company, institution or team, but it also offers many individual applications too: the remarkable benefits of personalised nutrition, advice on how to break free of the echo chambers that surround us, and tips on how we can all develop an 'outsider mindset'.

Rebel Ideas offers a radical blueprint for creative problem-solving. It challenges hierarchies, encourages constructive dissent and forces us to think again about where the best ideas come from.

Putin's People - How the KGB Took Back Russia and Then Took on the West (Paperback): Catherine Belton Putin's People - How the KGB Took Back Russia and Then Took on the West (Paperback)
Catherine Belton
R559 R437 Discovery Miles 4 370 Save R122 (22%) Ships in 10 - 15 working days
A Conceptual Framework for Financial Accounting and Reporting - Vision, Tool, or Threat? (Paperback): Richard Macve A Conceptual Framework for Financial Accounting and Reporting - Vision, Tool, or Threat? (Paperback)
Richard Macve
R1,415 Discovery Miles 14 150 Ships in 12 - 17 working days

First published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

AQA A-Level Business Workbook 2 (Paperback): Samuel Stones AQA A-Level Business Workbook 2 (Paperback)
Samuel Stones
R346 Discovery Miles 3 460 Ships in 9 - 15 working days

Support and encourage students in their study of AQA A-level Business with these revised and restructured write-in Workbooks. These new edition Workbooks have been fully updated for 2020 and focused to help students practise their skills and improve their subject knowledge both inside and outside the classroom. - Develop and consolidate understanding using practice questions and worked examples targeting each Assessment Objective - Build key skills and practise the different question types - Support assessment preparation using exam-style questions on every topic - Use flexibly alongside your existing textbooks and schemes of work as homework, classwork and for intervention - Answers provided online

Digital Marketing All-In-One For Dummies, 2nd Edition (Paperback): S. Diamond Digital Marketing All-In-One For Dummies, 2nd Edition (Paperback)
S. Diamond
R1,004 R730 Discovery Miles 7 300 Save R274 (27%) Ships in 9 - 15 working days

Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you'll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.

In Search of Hospitality - Theoretical perspectives and debates (Hardcover): Conrad Lashley, Alison Morrison In Search of Hospitality - Theoretical perspectives and debates (Hardcover)
Conrad Lashley, Alison Morrison
R3,907 Discovery Miles 39 070 Ships in 12 - 17 working days

'In Search of Hospitality' is a unique contribution to the study of hospitality, exploring the practice of hospitality across disciplines, and adopting an international perspective where appropriate. This title brings together an extraordinary collection of leading researches and writers in hospitality, sociology, philosophy and social history, thereby providing a broad and comprehensive perspective on hospitality. It focuses the study of hospitality across the range of human, social and economic settings, and provides a reference point for the future development of hospitality as an academic discipline. Harnessing this wide range of viewpoints, 'In Search of Hospitality' offers an intellectually stimulating and innovative approach to the study of hospitality. It is ideal for students and academics within both the applied fields of hospitality and tourism studies and the general fields of business studies and behaviour sciences. It is also suitable for practitioners in hospitality, leisure and tourism businesses, for whom it provides a provocative and informative guide to understanding and providing hospitality within a commercial context.

First in Thirst - How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon (Paperback, Special ed.): Darren Rovell First in Thirst - How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon (Paperback, Special ed.)
Darren Rovell
R379 Discovery Miles 3 790 Ships in 12 - 17 working days

"Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do. Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade. The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade."

Power Teams Beyond Border - How to work remotely and build powerful virtual teams (Hardcover): P. Ivanov Power Teams Beyond Border - How to work remotely and build powerful virtual teams (Hardcover)
P. Ivanov
R454 Discovery Miles 4 540 Ships in 12 - 17 working days

Empower your virtual and remote teams with this comprehensive and timely new resource Power Teams Beyond Borders: How to Work Remotely and Build Powerful Virtual Teams shows readers how to unlock the potential of their remote and online teams. Full of actionable advice and concrete strategies, celebrated consultant and author Peter Ivanov offers virtual leaders practical guidance on how to create and sustain online engagement across multiple time zones and cultures. The book includes step-by-step advice on areas like: How to build trust and clarity without meeting in person How to establish structure in communications and avoid confusion How to make the most of your team members' unique talents in a global setting How to use the technique of "over-communication" to ensure your team members remain fully informed Perfect for anyone who's expected to lead in an online or virtual environment, Power Teams Beyond Borders also belongs on the bookshelves of everyone who hopes to deliver results in an environment that includes remote teamwork.

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