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Books > Business & Economics > Business & management > General

Mountain Spirits: - A Chronicle of Corn Whiskey and the Southern Appalachian Moonshine Tradition (Paperback, New): Joseph Earl... Mountain Spirits: - A Chronicle of Corn Whiskey and the Southern Appalachian Moonshine Tradition (Paperback, New)
Joseph Earl Dabney
R688 R587 Discovery Miles 5 870 Save R101 (15%) Ships in 10 - 15 working days

A thoughtful and informative look at moonshine whiskey and the characters who produced it in the Southern Appalachian region.

The Wizard of Lies - Bernie Madoff and the Death of Trust (Paperback, Revised, Updated ed.): Diana B. Henriques The Wizard of Lies - Bernie Madoff and the Death of Trust (Paperback, Revised, Updated ed.)
Diana B. Henriques
R557 R464 Discovery Miles 4 640 Save R93 (17%) Ships in 10 - 15 working days

Henriques of "The New York Times" has written the definitive book on Madoff and his scheme, drawing on unprecedented access and more than 100 interviews, including Madoff's first interviews for publication since his arrest.

Reinventing the Wheel - A Story of Genius, Innovation, and Grand Ambition (Paperback): Steve Kemper Reinventing the Wheel - A Story of Genius, Innovation, and Grand Ambition (Paperback)
Steve Kemper
R439 R369 Discovery Miles 3 690 Save R70 (16%) Ships in 10 - 15 working days

Reinventing the Wheel is the riveting, behind-the-scenes story of the enigmatic and cocksure inventor Dean Kamen and the Segway Human Transporter.

When Kamen invented the two-wheeled vehicle known to many by its code name, Ginger, he promised it would transform the face of personal transportation forever. But when this brilliant and driven inventor attempted to become an entrepreneur, a colossal power struggle ensued. Here, Steve Kemper takes you along for the wild ride. In Reinventing the Wheel, Kemper goes inside Kamen's world of technology development, where nerve and ingenuity collide with high finance and the bottom line.

Marketing Research (Paperback, 11th Edition, EMEA Edition): Carl McDaniel, Roger Gates Marketing Research (Paperback, 11th Edition, EMEA Edition)
Carl McDaniel, Roger Gates
R1,543 Discovery Miles 15 430 Ships in 12 - 17 working days
The Silent Takeover - Global Capitalism and the Death of Democracy (Paperback): Noreena Hertz The Silent Takeover - Global Capitalism and the Death of Democracy (Paperback)
Noreena Hertz
R418 R347 Discovery Miles 3 470 Save R71 (17%) Ships in 10 - 15 working days

Of the world's 100 largest economies, 51 are now corporations, only 49 are nation-states. The sales of General Motors and Ford are greater than the gross domestic product of the whole of sub-Saharan Africa, and Wal-Mart now has a turnover higher than the revenues of most of the states of Eastern Europe. Yet few of us understand fully the growing dominance of big business.

Widely acclaimed economist Noreena Hertz brilliantly reveals how corporations across the world manipulate and pressure governments by means both legal and illegal; how protest is becoming a more effective political weapon than the ballot-box; and how corporations are taking over from the state responsibility for everything from providing technology for schools to healthcare for the community.

The Silent Takeover asks us to recognize the growing contradictions of a world divided between haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable wealth. In the face of these unacceptable extremes, Noreena Hertz outlines a new agenda to revitalize politics and renew democracy.

Tales from the Boom-Boom Room (Paperback): Susan Antilla Tales from the Boom-Boom Room (Paperback)
Susan Antilla
R425 R354 Discovery Miles 3 540 Save R71 (17%) Ships in 10 - 15 working days

The Misbehavior Of Markets - A Fractal View Of Risk, Ruin, And Reward (Paperback, Annotated Ed): Benoit Mandelbrot, Richard... The Misbehavior Of Markets - A Fractal View Of Risk, Ruin, And Reward (Paperback, Annotated Ed)
Benoit Mandelbrot, Richard Hudson
R688 Discovery Miles 6 880 Ships in 10 - 15 working days

Mathematical superstar and inventor of fractal geometry, Benoit Mandelbrot, has spent the past forty years studying the underlying mathematics of space and natural patterns. What many of his followers don't realize is that he has also been watching patterns of market change. In "The (Mis)Behavior of Markets," Mandelbrot joins with science journalist and former "Wall Street Journal" editor Richard L. Hudson to reveal what a fractal view of the world of finance looks like. The result is a revolutionary reevaluation of the standard tools and models of modern financial theory. Markets, we learn, are far riskier than we have wanted to believe. From the gyrations of IBM's stock price and the Dow, to cotton trading, and the dollar-Euro exchange rate--Mandelbrot shows that the world of finance can be understood in more accurate, and volatile, terms than the tired theories of yesteryear.The ability to simplify the complex has made Mandelbrot one of the century's most influential mathematicians. With "The (Mis)Behavior of Markets," he puts the tools of higher mathematics into the hands of every person involved with markets, from financial analysts to economists to 401(k) holders. Markets will never be seen as "safe bets" again.

ISE Managing Operations Across the Supply Chain (Paperback, 5th edition): Morgan Swink, Steven Melnyk, M.Bixby Cooper, Janet L.... ISE Managing Operations Across the Supply Chain (Paperback, 5th edition)
Morgan Swink, Steven Melnyk, M.Bixby Cooper, Janet L. Hartley
R1,731 Discovery Miles 17 310 Ships in 12 - 17 working days

The Fifth Edition of Managing Operations Across the Supply Chain offers a global, supply chain perspective of operations management treatment that embraces the foundations of operations management but includes new frameworks, concepts, and tools to address the demands of today and changing needs of the future. We live in dynamic and exciting times due to many changes affecting nearly every aspect of business - including operations management. This fourth edition reflects key shifts in operations management. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

The Greatness Guide - One of the World's Top Success Coaches Shares His Secrets to Get to Your Best (Paperback): Robin S.... The Greatness Guide - One of the World's Top Success Coaches Shares His Secrets to Get to Your Best (Paperback)
Robin S. Sharma 1
R320 R256 Discovery Miles 2 560 Save R64 (20%) Ships in 5 - 10 working days

Robin Sharma, one of the world's top success coaches and author of the international bestseller 'The Monk Who Sold His Ferrari', offers 10 high-impact lessons for success. 'The Greatness Guide' is a strikingly powerful and enormously practical handbook that will inspire you to get to world class in both your personal and professional life. Written by Robin Sharma, one of the world's top success coaches and a man whose ideas have been embraced by celebrity CEO's, leading entrepreneurs, rock stars and royalty, as well as by many FORTUNE 500 companies, 'The Greatness Guide' contains a proven formula that will help you meet your highest potential and live an extraordinary life. Discover: * The personal practices of spectacularly successful people * Potent ideas to get your organisation to greatness * Specific strategies to turn setbacks into opportunities * Revolutionary tactics for peak performance * How to attract true wealth along with real happiness * Breakthrough ideas to generate excellent health and an "energy explosion" * Tools for work-life balance and ways to experience a lot more fun.

BTEC Nationals Business Student Book 1 + Activebook - For the 2016 specifications (Paperback): Jenny Phillips, Helen... BTEC Nationals Business Student Book 1 + Activebook - For the 2016 specifications (Paperback)
Jenny Phillips, Helen Coupland-Smith, Catherine Richards, Julie Smith, Ann Summerscales
R1,024 Discovery Miles 10 240 Ships in 12 - 17 working days

Updates to BTEC National Set Tasks for external assessment - April 2017 As a result of feedback from the Department for Education Pearson have made updates to the Set Tasks for some BTEC National qualifications. Therefore subsequent changes have been made to this product. If you have purchased this book before 13th April 2017, details of these changes can be found here. [link to www.pearsonfe.co.uk/BTECchanges]. Corrected copies will be available to purchase by June 2017. Each Student Book and ActiveBook has clearly laid out pages with a range of supportive features to aid learning and teaching: * Getting to know your unit sections ensure learners understand the grading criteria and unit requirements. * Getting ready for assessment sections focus on preparation for external assessment with guidance for learners on what to expect. Hints and tips will help them prepare for assessment and sample answers are provided for a range of question types including, short and long answer questions, all with a supporting commentary. * Pause point features provide opportunities for learners to self-evaluate their learning at regular intervals. Each Pause Point feature gives learners a Hint or Extend option to either revisit and reinforce the topic or encourage independent research or further study skills. * Case study and Theory into practice features enable development of problem-solving skills and place the theory into real-life situations learners could encounter. * Assessment practice features provide scaffolded assessment practice activities that help prepare learners for assessment. Within each assessment practice activity, a Plan, Do and Review section supports learners' formative assessment by making sure they fully understand what they are being asked to do, what their goals are and how to evaluate the task and consider how they could improve. * Dedicated Think future pages provide case studies from the industry, with a focus on aspects of skills development that can be put into practice in a real work environment and further study.

How to get what you want and want what you have - a practical and spiritual guide to personal success (Paperback, 1st Perennial... How to get what you want and want what you have - a practical and spiritual guide to personal success (Paperback, 1st Perennial ed)
John Gray
R398 R331 Discovery Miles 3 310 Save R67 (17%) Ships in 10 - 15 working days

Create The Life You Want

John Gray, the author of the Men Are from Mars, Women Are from Venus relationship classic, now presents a brilliantly innovative program for achieving personal success. The wisdom and techniques in these pages will enable you to feel greater joy, love, confidence, and peace.

Some Wise Words From How to Get What You Want and Want What You Have

  • Your experience of the world reflects your inner state.

  • Whenever you are not getting what you need, you are always looking in the wrong direction.

  • Find your soul's desire, and start getting everything you want.

  • Material success can only make you happy if you are already happy.

  • The power to get what you want comes from confidence, positive feeling, and desire.

  • You have the power to change. No one else can do it for you.

Flying in the Face of Fear - A Fighter Pilot's Lessons on Leading with Courage (Hardcover): Campbell Flying in the Face of Fear - A Fighter Pilot's Lessons on Leading with Courage (Hardcover)
Campbell
R534 Discovery Miles 5 340 Ships in 12 - 17 working days

Proven principles of leadership from a veteran fighter pilot and military leader In Flying in the Face of Fear: Lessons on Leading with Courage, former fighter pilot and retired Air Force Colonel Kim Campbell delivers an inspiring and practical discussion of leadership and decision-making. In the book, you'll follow the author's journey through the principles that got her through her 24-year career in the high-stakes and high-risk world of aerial combat. You'll discover lessons and stories that will serve as a resource for you as you lead your students, employees, and others through the challenges of life and work, learning to create a positive impact and make a big difference in the lives of the people who follow you. You'll also find: Specific strategies and techniques for leading in situations of extreme stress and risk Methods for female leaders to overcome the challenges of working in male-dominated environments Ways to act in critical moments by recognizing that being brave and afraid at the same time is both normal and necessary An essential leadership blueprint for business and military professionals seeking to improve their ability to inspire others to greater achievements, Flying in the Face of Fear will also earn a place in the libraries of young and mid-career professionals looking for mentorship and sound, proven advice.

Cassidy (Paperback): How Markets Fail Cassidy (Paperback)
How Markets Fail
R526 R437 Discovery Miles 4 370 Save R89 (17%) Ships in 10 - 15 working days
Hey Whipple, Squeeze This - The Classic Guide to Creating Great Advertising (Paperback, 6th Edition): Luke Sullivan Hey Whipple, Squeeze This - The Classic Guide to Creating Great Advertising (Paperback, 6th Edition)
Luke Sullivan; Foreword by Anselmo Ramos
R571 Discovery Miles 5 710 Ships in 12 - 17 working days

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity--while critical--is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you're new to the business or a practicing professional. In this fully updated edition, you'll explore: How to employ the traditional concepting techniques today's creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.

Richer, Wiser, Happier - How the World's Greatest Investors Win in Markets and Life (Paperback, Main): William Green Richer, Wiser, Happier - How the World's Greatest Investors Win in Markets and Life (Paperback, Main)
William Green
R293 Discovery Miles 2 930 Ships in 12 - 17 working days

'A brilliant book packed with powerful insights from the world's most successful investors' Tony Robbins 'A profound, eloquent, and much-needed call for a reassessment of how we build our portfolios and live our lives' Stig Brodersen 'A classic ... for generations, will define what it means to be a better investor and a better human' Guy Spier Billionaire investors. If we think of them, it's with a mixture of awe and suspicion. Clearly, they possess a kind of genius - the proverbial Midas Touch. But are the skills they possess transferable? And would we really want to be them? Do they have anything to teach us besides making money? In Richer, Wiser, Happier, award-winning journalist William Green has spent nearly twenty-five years interviewing these investing wizards and discovered that their talents expand well beyond the financial realm and into practical philosophy. Green ushers us into the lives of more than forty of the world's super-investors, visiting them in their offices, vacation homes, and even their places of worship - all to share what they have to teach us. Green brings together the thinking of some of the best investors, from Warren Buffett to Howard Marks to John Templeton, and provides gems of insight that will enrich you not only financially but also professionally and personally.

Denholms - The Story of Worcester's Premier Department Store (Paperback): Christopher Sawyer, Patricia A Wolf Denholms - The Story of Worcester's Premier Department Store (Paperback)
Christopher Sawyer, Patricia A Wolf
R563 R463 Discovery Miles 4 630 Save R100 (18%) Ships in 10 - 15 working days
Wild Ride - The Rise and Fall of Calumet Farm Inc., America's Premier Racing Dynasty (Paperback): Ann Hagedorn Auerbach Wild Ride - The Rise and Fall of Calumet Farm Inc., America's Premier Racing Dynasty (Paperback)
Ann Hagedorn Auerbach
R734 R616 Discovery Miles 6 160 Save R118 (16%) Ships in 10 - 15 working days

In its heyday, Calumet Farm dominated the sport of kings, but during the 1980s, the high-stakes business that had developed around its blueblood roots began to unravel. "Race fans will love the book, of course, but so will anybody interested in recent cultural history, for Wild Ride is as much about 1980s greed as it is about horses".--Los Angeles Times.

Joan Garry's Guide to Nonprofit Leadership REVISED (Paperback, 2nd Edition): J Garry Joan Garry's Guide to Nonprofit Leadership REVISED (Paperback, 2nd Edition)
J Garry
R494 Discovery Miles 4 940 Ships in 12 - 17 working days

In a world where the old rules no longer apply, nonprofit leadership is more important than ever Now in its second edition, Joan Garry's Guide to Nonprofit Leadership is a must-have resource for organizations of all shapes and sizes wanting to make a bigger difference in the world. Filled with real-life stories and concrete strategies, this practical guide helps develop the specialized skills and mindset needed to successfully lead and manage a stable and impactful world-class organization. A lot has happened since Joan Garry's Guide to Nonprofit Leadership was first published in 2017. The COVID-19 pandemic, the 2020 election cycle, and seismic economic and cultural shifts have transformed the nonprofit world. This second edition provides a wealth of new content and fresh perspectives on changes in the nonprofit landscape. Brand-new chapters bring the core responsibilities of board service to life, offer practical advice on how small nonprofits can have an outsized impact, discuss effective crisis management approaches, and deliver even more stories and lessons drawn from the Joan Garry's work with thousands of nonprofit leaders. Throughout the book, the author shares new insights on topics such as managing crises, graceful exits, organizational transitions, and more. Honest, authentic, and sometimes hilarious, this book will help you: Gain a rich understanding of what it takes to lead a nonprofit Raise awareness and make the greatest possible impact Create successful and sustainable fundraising programs Reinvigorate your organization's passion for its mission Work in true partnership with staff and board members Respond effectively to crises and avoid common pitfalls Written by the former Executive Director of GLAAD and founder of the Nonprofit Leadership Lab, Joan Garry's Guide to Nonprofit Leadership is required reading for nonprofit board members, leaders, managers, and staff looking to make the greatest possible impact.

Strategies for Minimizing Risk Under the Foreign Corrupt Practices Act and Related Laws (Hardcover): Mike Koehler Strategies for Minimizing Risk Under the Foreign Corrupt Practices Act and Related Laws (Hardcover)
Mike Koehler
R3,741 Discovery Miles 37 410 Ships in 12 - 17 working days

In the minds of some, complying with the U.S. Foreign Corrupt Practices Act and related laws is easy: 'you just don't bribe.' The reality, as sophisticated professionals should know, is not so simple. This book is for professionals across various disciplines who can assist in risk management and want to learn strategies for minimizing risk under aggressively enforced bribery laws. Written by a leading expert with real-world practice experience, this book elevates knowledge and skills through a comprehensive analysis of all legal authority and other relevant sources of information. It also guides readers through various components of compliance best practices from the fundamentals of conducting a risk assessment, to effectively communicating compliance expectations, to implementing and overseeing compliance strategies. With a focus on active learning, this book allows readers to assess their acquired knowledge through various issue-spotting scenarios and skills exercises and thereby gain confidence in their specific job functions. Anyone seeking an informed and comprehensive understanding of the modern era of enforcement of bribery laws and related risk management strategies will find this book to be a valuable resource including in-house compliance personnel, FCPA and related practitioners, board of director members and executive officers.

Writing For A Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces (Paperback, Original): Joseph... Writing For A Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces (Paperback, Original)
Joseph Barbato
R561 R468 Discovery Miles 4 680 Save R93 (17%) Ships in 10 - 15 working days

Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you:

  • Write the perfect proposal -- from the initial research and interviews to the final product
  • Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds
  • Create case statements and other big money materials -- also write, design, and print newsletters, and use the World Wide Web effectively
  • Survive last-minute proposals and other crises -- with the Down-and-Dirty Proposal Kit!

Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.

Rethinking Corporate Governance - The Forming of Operative and Financial Strategies in Global Corporations (Hardcover): Sven... Rethinking Corporate Governance - The Forming of Operative and Financial Strategies in Global Corporations (Hardcover)
Sven Erik Sjoestrand 1
R4,999 Discovery Miles 49 990 Ships in 12 - 17 working days

Rethinking Corporate Governance's extensive and insightful empirical investigation offers a radically new approach to corporate governance. This ground-breaking volume describes and analyzes the key nature-based and actor-based forces that ultimately determine corporate governance processes and long-term corporate paths. Generally, such forces work in complex and intricate interplays that to a large extent vary among corporations. A theory of shareholder governance is developed and integrated into the established - and more comprehensive - theory of corporate governance to create a revised theory of the corporation (firm). The new possibilities that this creates for explaining how processes develop and ultimately influence corporate paths are presented in-depth. Featuring conclusions based on an empirical material that is both rich and exclusive, the book also contains extensive non-anonymized materials from authentic corporate governance processes. A general conclusion is that actions taken by individuals have a special status among those forces, as they not only generate impact in themselves, but also involve interpretations of the possible effects of all the other forces.Among those actions, the ones taken by the shareholders stand out as particularly decisive both for the governance processes as such and for how corporations develop over time. Offering a degree of openness, detail and realism that is hard to find in any other case-based study this innovative and enlightening volume is essential for both academics and practitioners involved in corporate governance, corporate strategy and the theory of the firm.

Advances in Urban Engineering and Management Science SET - Proceedings of the 3rd International Conference on Urban Engineering... Advances in Urban Engineering and Management Science SET - Proceedings of the 3rd International Conference on Urban Engineering and Management Science (ICUEMS 2022), Wuhan, China, 21-23 January 2022 (Hardcover)
Rashwan Khalil, Jun Yang
R7,590 Discovery Miles 75 900 Ships in 12 - 17 working days

Advances in Urban Engineering and Management Science contains the selected papers resulting from the 2022 3rd International Conference on Urban Engineering and Management Science (ICUEMS 2022). Covering a wide range of topics, the Proceedings of ICUEMS 2022 presents the latest developments in: (i) Architecture and Urban Planning (Architectural design and its theory, Urban planning and design, Building technology science, Urban protection and regeneration, Urban development strategy, Ecological construction and intelligent control, Sustainable infrastructure); (ii) Logistics and supply chain management (Warehousing and distribution, Logistics outsourcing, Logistics automation, Production and material flow, Supply chain management technology, Supply chain risk management, Global service supply chain management, Supply Chain Planning and Inventory Management, Coordination and collaboration of supply chain networks, Governance and regulatory aspects affecting supply chain management); (iii) Urban traffic management (Smart grid management, Belt and Road Development, Intelligent traffic analysis and planning management, Big data and transportation management). The Proceedings of ICUEMS 2022 will be useful to professionals, academics, and Ph.D. students interested in the above-mentioned fields. Emphasis was put on basic methodologies, scientific development and engineering applications. ICUEMS 2022 is to provide a platform for experts, scholars, engineers and technical researchers engaged in the related fields of urban engineering management to share scientific research achievements and cutting-edge technologies, understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements. Experts, scholars, business people and other relevant personnel from universities and research institutions at home and abroad are cordially invited to attend and exchange.

ISE Matching Supply with Demand: An Introduction to Operations Management (Paperback, 5th edition): Gerard Cachon, Christian... ISE Matching Supply with Demand: An Introduction to Operations Management (Paperback, 5th edition)
Gerard Cachon, Christian Terwiesch
R1,730 Discovery Miles 17 300 Ships in 12 - 17 working days

Cachon Matching Supply with Demand, 4e is a clear, concise and more rigorous approach to an introductory Operations management course. Written by Wharton authors who use their guiding principles "real operations, real solutions" to bring the text and concepts to life, writing the majority of chapters from the perspective of specific companies. The "real solutions" refers to providing students with tools and strategies they can implement in practice and apply the author's models in a realistic operational setting. The authors strive for "real simple" by using as little mathematical notation as possible, focusing on many real-world examples and consistent terminology and phrasing throughout.

The Difference Between God and Larry Ellison - *God Doesn't Think He's Larry Ellison (Paperback): Mike Wilson The Difference Between God and Larry Ellison - *God Doesn't Think He's Larry Ellison (Paperback)
Mike Wilson
R467 R394 Discovery Miles 3 940 Save R73 (16%) Ships in 10 - 15 working days

Influence, New and Expanded - The Psychology of Persuasion (Hardcover, Expanded Ed.): Robert B. Cialdini Influence, New and Expanded - The Psychology of Persuasion (Hardcover, Expanded Ed.)
Robert B. Cialdini 1
R581 Discovery Miles 5 810 Ships in 12 - 17 working days

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader-and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini's Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-including a three-year field study on what leads people to change-Influence is a comprehensive guide to using these principles to move others in your direction.

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