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Books > Business & Economics > Business & management > General

Advances in Urban Engineering and Management Science SET - Proceedings of the 3rd International Conference on Urban Engineering... Advances in Urban Engineering and Management Science SET - Proceedings of the 3rd International Conference on Urban Engineering and Management Science (ICUEMS 2022), Wuhan, China, 21-23 January 2022 (Hardcover)
Rashwan Khalil, Jun Yang
R8,039 Discovery Miles 80 390 Ships in 12 - 17 working days

Advances in Urban Engineering and Management Science contains the selected papers resulting from the 2022 3rd International Conference on Urban Engineering and Management Science (ICUEMS 2022). Covering a wide range of topics, the Proceedings of ICUEMS 2022 presents the latest developments in: (i) Architecture and Urban Planning (Architectural design and its theory, Urban planning and design, Building technology science, Urban protection and regeneration, Urban development strategy, Ecological construction and intelligent control, Sustainable infrastructure); (ii) Logistics and supply chain management (Warehousing and distribution, Logistics outsourcing, Logistics automation, Production and material flow, Supply chain management technology, Supply chain risk management, Global service supply chain management, Supply Chain Planning and Inventory Management, Coordination and collaboration of supply chain networks, Governance and regulatory aspects affecting supply chain management); (iii) Urban traffic management (Smart grid management, Belt and Road Development, Intelligent traffic analysis and planning management, Big data and transportation management). The Proceedings of ICUEMS 2022 will be useful to professionals, academics, and Ph.D. students interested in the above-mentioned fields. Emphasis was put on basic methodologies, scientific development and engineering applications. ICUEMS 2022 is to provide a platform for experts, scholars, engineers and technical researchers engaged in the related fields of urban engineering management to share scientific research achievements and cutting-edge technologies, understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements. Experts, scholars, business people and other relevant personnel from universities and research institutions at home and abroad are cordially invited to attend and exchange.

The Microsoft Story - How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud... The Microsoft Story - How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud (Paperback)
Dan Good
R310 R248 Discovery Miles 2 480 Save R62 (20%) Ships in 5 - 10 working days

Imagine if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard. The Microsoft Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading tech innovator. It wasn't so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon. But, now, Microsoft is back on top. The company's value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed? Since Satya Nadella took over as CEO, the company has gone through significant changes. The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled:the cloud. Through the story of Microsoft, you'll learn: How to build a nimble company culture that supports innovation and growth. How to return a forgotten brand to the spotlight. How to recognize and build upon successful business lines, while letting go of underperforming initiatives. When to change the entire way you do business. And much, much more.

Robotic Process Automation with Blue Prism Quick Start Guide - Create software robots and automate business processes... Robotic Process Automation with Blue Prism Quick Start Guide - Create software robots and automate business processes (Paperback)
Lim Mei Ying
R833 Discovery Miles 8 330 Ships in 10 - 15 working days

Learn how to design and develop robotic process automation solutions with Blue Prism to perform important tasks that enable value creation in your work Key Features Develop robots with Blue Prism Automate your work processes with Blue Prism Learn basic skills required to train a robot for process automation Book DescriptionRobotic process automation is a form of business process automation where user-configured robots can emulate the actions of users. Blue Prism is a pioneer of robotic process automation software, and this book gives you a solid foundation to programming robots with Blue Prism. If you've been tasked with automating work processes, but don't know where to start, this is the book for you! You begin with the business case for robotic process automation, and then move to implementation techniques with the leading software for enterprise automation, Blue Prism. You will become familiar with the Blue Prism Studio by creating your first process. You will build upon this by adding pages, data items, blocks, collections, and loops. You will build more complex processes by learning about actions, decisions, choices, and calculations. You will move on to teach your robot to interact with applications such as Internet Explorer. This can be used for spying elements that identify what your robot needs to interact with on the screen. You will build the logic behind a business objects by using read, write, and wait stages. You will then enable your robot to read and write to Excel and CSV files. This will finally lead you to train your robot to read and send emails in Outlook. You will learn about the Control Room, where you will practice adding items to a queue, processing the items and updating the work status. Towards the end of this book you will also teach your robot to handle errors and deal with exceptions. The book concludes with tips and coding best practices for Blue Prism. What you will learn Learn why and when to introduce robotic automation into your business processes Work with Blue Prism Studio Create automation processes in Blue Prism Make use of decisions and choices in your robots Use UI Automation mode, HTML mode, Region mode, and spying Learn how to raise exceptions Get the robot to deal with errors Learn Blue Prism coding best practices Who this book is forThe book is aimed at end users such as citizen developers who create business processes, but may not have the basic programming skills required to train a robot. No experience of BluePrism is required.

Pearson REVISE BTEC First in Business Revision Workbook - 2023 and 2024 exams and assessments (Paperback): Pearson REVISE BTEC First in Business Revision Workbook - 2023 and 2024 exams and assessments (Paperback)
R224 Discovery Miles 2 240 Ships in 9 - 15 working days

This Revision Workbook delivers hassle-free question practice, covering one topic per page and avoiding lengthy set up time. * Builds students' confidence with guided practice questions, before moving onto unguided questions and practice tests. * With one-to-one page correspondence between the Workbook and the Revision Guide, this hugely popular Revision series offers the best value available for BTEC learners. Available for: * BTEC Firsts in Business Units 2 and 9.

Industrial Location Economics (Paperback): Philip McCann Industrial Location Economics (Paperback)
Philip McCann
R1,780 Discovery Miles 17 800 Ships in 12 - 17 working days

Because space is not homogenous, economic activities occur in different locations. Understanding the reasons behind this and understanding exactly how industries are spatially organized is the central theme of this book. Industrial Location Economics discusses different aspects of industrial location behaviour from a variety of theoretical and empirical perspectives. Each of the analytical traditions provides insights into the nature of industrial location behaviour and the factors which can influence it. The authors, internationally renowned scholars from around the world, detail the issues and characteristics surrounding spatial economic behaviour. Classical approaches to location analysis are compared and contrasted with more recent approaches in order to highlight common analytical themes and the strengths and limitations of each approach. The arguments are extended to cover questions of industrial clustering and the growth and development of cities. Finally the organization, technology and location inter-relationships associated with multinational firms are discussed, in order to provide insights into the relationship between investment patterns and geography. The theoretical approaches are discussed empirically using a range of case studies drawn from many different industries throughout the world. The general theme which runs throughout the book is that successful industrial location analysis depends on both the nature of the location questions to be addressed and on the appropriate choice of analytical methodology. A uniquely broad range of different analytical approaches are integrated in this book, ensuring it will be accessible and highly valuable to academics interested in economics, management and geography, as well as students and scholars of economic geography, urban and regional economics, and regional planning.

ISE International Management: Culture, Strategy, and Behavior (Paperback, 12th edition): Fred Luthans, Jonathan Doh ISE International Management: Culture, Strategy, and Behavior (Paperback, 12th edition)
Fred Luthans, Jonathan Doh
R1,709 Discovery Miles 17 090 Ships in 12 - 17 working days

The 12th edition of International Management: Culture, Strategy, and Behavior takes a user-friendly, well-balanced approach in covering all the critical dimensions and the interdependencies between them. This edition covers environment and OB/HRM over three chapters each, along with Culture and Strategy getting their own four chapters. The text also emphasizes a balance of research and application. The 12th edition has been updated to reflect how the COVID-19 pandemic has challenged the fundamental assumptions about how international business is conducted. The authors also incorporated coverage of emerging markets that are facing a high level of stress and how the development of new technology, such as artificial intelligence and robotics, will result in fundamental changes to the global job market. This edition also marks the addition of a new author, Ajai Gaur, a Professor of Strategy and International Business at Rutgers University. Ajai brings subject expertise in global business strategy, emerging markets, institutions, and a range of other topics. He also has deep ties and links to East and South Asia and helps to further "globalize" the book.

Pearson REVISE Edexcel AS/A level Business Revision Guide & Workbook inc online edition - 2023 and 2024 exams (Digital product... Pearson REVISE Edexcel AS/A level Business Revision Guide & Workbook inc online edition - 2023 and 2024 exams (Digital product license key)
1
R442 Discovery Miles 4 420 Ships in 9 - 15 working days

Order your copy now! Designed for hassle-free, independent study and priced to meet both your and your students' budgets, this combined Revision Guide and Workbook is the smart choice for those revising for Edexcel AS/A level Business and includes: A FREE online edition One-topic-per-page format 'Now Try This' practice questions on topic pages Exam skills pages including Worked examples with exemplar answers Exam-style practice pages with practice questions in the style of the exams Guided support and hints providing additional scaffolding, to help avoid common pitfalls Full set of practice papers written to match the specification exactly

So Good They Can't Ignore You (Paperback): Cal Newport So Good They Can't Ignore You (Paperback)
Cal Newport 1
R530 R432 Discovery Miles 4 320 Save R98 (18%) Ships in 9 - 15 working days

Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice. From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your 'career capital,' and then to put all of your efforts into that direction.

Business Analytics - The Art of Modeling with Spreadsheets, 5th EMEA Edition (Paperback, 5th Edition, Emea Edition): SG Powell Business Analytics - The Art of Modeling with Spreadsheets, 5th EMEA Edition (Paperback, 5th Edition, Emea Edition)
SG Powell
R1,370 Discovery Miles 13 700 Ships in 7 - 13 working days
Industrial Location Economics (Hardcover, illustrated edition): Philip McCann Industrial Location Economics (Hardcover, illustrated edition)
Philip McCann
R4,036 Discovery Miles 40 360 Ships in 12 - 17 working days

Because space is not homogenous, economic activities occur in different locations. Understanding the reasons behind this and understanding exactly how industries are spatially organized is the central theme of this book. Industrial Location Economics discusses different aspects of industrial location behaviour from a variety of theoretical and empirical perspectives. Each of the analytical traditions provides insights into the nature of industrial location behaviour and the factors which can influence it. The authors, internationally renowned scholars from around the world, detail the issues and characteristics surrounding spatial economic behaviour. Classical approaches to location analysis are compared and contrasted with more recent approaches in order to highlight common analytical themes and the strengths and limitations of each approach. The arguments are extended to cover questions of industrial clustering and the growth and development of cities. Finally the organization, technology and location inter-relationships associated with multinational firms are discussed, in order to provide insights into the relationship between investment patterns and geography. The theoretical approaches are discussed empirically using a range of case studies drawn from many different industries throughout the world. The general theme which runs throughout the book is that successful industrial location analysis depends on both the nature of the location questions to be addressed and on the appropriate choice of analytical methodology. A uniquely broad range of different analytical approaches are integrated in this book, ensuring it will be accessible and highly valuable to academics interested in economics, management and geography, as well as students and scholars of economic geography, urban and regional economics, and regional planning.

Beyond Rules in Society and Business (Hardcover): Verner C. Petersen Beyond Rules in Society and Business (Hardcover)
Verner C. Petersen
R4,009 Discovery Miles 40 090 Ships in 12 - 17 working days

This provocative book challenges traditional tenets about behavioral regulation in society as well as in business. Verner Petersen asserts that attempts to solve ethical problems by creating explicit guidelines, codes and rules discourage individual reflection and responsibility. Likewise, attempts to put important aspects of human life into tabular form, by devising schemes for counting everything that matters, have serious flaws, leading to further erosion of individual responsibility and insight. This book stresses the importance of tacit knowledge, ineffable values and a shared social grammar, as the foundation for individual responsibility and ethical awareness. It shows how the moral fabric of societies may be inculcated, changed and kept alive through individual decisions and actions. Based upon these ideas he argues that the open-endedness of self-regulation is the only viable alternative to modern bureaucratic attempts to regulate and control behavior. Instead of explicit regulation from the outside, putting a leash on a straining economic logic, it argues that this logic can be contained by the self-regulation of business and the responsible entrepreneurship of individual decision-makers. To make this possible Petersen presents a new view of leadership. He shows how spirited leadership can give direction, sense and latitude to employees, and asserts the importance of tacit knowledge and ineffable values for achieving coherence and unity of purpose. Scholars and students interested in management, leadership and ethics will find this well-argued volume intriguing and convincing as will business practitioners, HR professionals and those concerned with public regulation.

The Century; Volume 72 (Paperback): Anonymous The Century; Volume 72 (Paperback)
Anonymous
R1,251 Discovery Miles 12 510 Ships in 10 - 15 working days
The Mineral Industry; Volume 24 (Paperback): Anonymous The Mineral Industry; Volume 24 (Paperback)
Anonymous
R1,253 Discovery Miles 12 530 Ships in 10 - 15 working days
Bulletin, Issues 97-108 (Paperback): United States Bureau of Plant Industry Bulletin, Issues 97-108 (Paperback)
United States Bureau of Plant Industry
R1,253 Discovery Miles 12 530 Ships in 10 - 15 working days
Hearings; Volume 18 (Paperback): United States 60th Congress 2d Session Hearings; Volume 18 (Paperback)
United States 60th Congress 2d Session
R1,250 Discovery Miles 12 500 Ships in 10 - 15 working days
ISE Leadership: Enhancing the Lessons of Experience (Paperback, 10th edition): Richard Hughes, Robert Ginnett, Gordon Curphy ISE Leadership: Enhancing the Lessons of Experience (Paperback, 10th edition)
Richard Hughes, Robert Ginnett, Gordon Curphy
R1,802 Discovery Miles 18 020 Ships in 12 - 17 working days

Leadership: Enhancing the Lessons of Experience, 10e, now consists of 18 chapters, four of which cover specific leadership skills and qualities covered in each of the book's four sections. Hughes, Ginnett, and Curphy draw upon three different types of literature - empirical studies; interesting anecdotes, stories, and findings; and leadership skills - to create a text that is personally relevant, interesting, and scholarly. The authors' unique quest for a careful balancing act of leadership materials helps students apply theory and research to their real-life experiences. The 10th edition has been thoroughly updated in virtually every chapter, including new content specific to how leaders respond to crisis (related to the pandemic).

ISE Introduction to Business Analytics (Paperback): Vernon Richardson, Katie Terrell, Marcia Watson ISE Introduction to Business Analytics (Paperback)
Vernon Richardson, Katie Terrell, Marcia Watson
R1,836 Discovery Miles 18 360 Ships in 12 - 17 working days

Introduction to Business Analytics recognizes that students need to develop the skills to ask the right questions, learn to use common workplace tools (such as Excel (R), Tableau (R), and Power BI (R)) to examine and analyze data, and interpret results accurately and effectively to make business decisions. Richardson 1e provides a framework for developing a business analytics mindset called the SOAR analytics model which is composed of four steps- Specify the question, Obtain the data, analyze the data, and report the results. This model is used throughout the text in conjunction with the various types of data analysis that analysts need to perform. The lab activities, which appear at the end of each chapter, follow this framework to reinforce the analytical process. A capstone in the final chapter provides three projects that apply the complete SOAR model.

Creativity, Inc. - an inspiring look at how creativity can - and should - be harnessed for business success by the founder of... Creativity, Inc. - an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar (Paperback)
Ed Catmull
R350 R280 Discovery Miles 2 800 Save R70 (20%) Ships in 5 - 10 working days

As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired-and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios-into the story meetings, the postmortems, and the 'Braintrust' sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture-but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible.'

Hey Whipple, Squeeze This - The Classic Guide to Creating Great Advertising (Paperback, 6th Edition): Luke Sullivan Hey Whipple, Squeeze This - The Classic Guide to Creating Great Advertising (Paperback, 6th Edition)
Luke Sullivan; Foreword by Anselmo Ramos
R583 Discovery Miles 5 830 Ships in 12 - 17 working days

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity--while critical--is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you're new to the business or a practicing professional. In this fully updated edition, you'll explore: How to employ the traditional concepting techniques today's creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.

Beyond Self-Interest - Why the Market Rewards Those Who Reject It (Hardcover): Krzysztof Pelc Beyond Self-Interest - Why the Market Rewards Those Who Reject It (Hardcover)
Krzysztof Pelc
R884 R820 Discovery Miles 8 200 Save R64 (7%) Ships in 10 - 15 working days
Organizational Behavior (Paperback, 3rd Revised edition): Mary Uhl-Bien, Ronald F. Piccolo, John R. Schermerhorn Organizational Behavior (Paperback, 3rd Revised edition)
Mary Uhl-Bien, Ronald F. Piccolo, John R. Schermerhorn
R1,598 Discovery Miles 15 980 Ships in 12 - 17 working days
Latch - A Handbook for Breastfeeding with Confidence at Every Stage (Paperback): Robin Kaplan Latch - A Handbook for Breastfeeding with Confidence at Every Stage (Paperback)
Robin Kaplan; Foreword by Abby Theuring
R482 R400 Discovery Miles 4 000 Save R82 (17%) Ships in 10 - 15 working days
Divergent Mind - Thriving in a World That Wasn't Designed for You (Paperback): Jenara Nerenberg Divergent Mind - Thriving in a World That Wasn't Designed for You (Paperback)
Jenara Nerenberg
R293 Discovery Miles 2 930 Ships in 12 - 17 working days

AUDIBLE EDITOR'S PICK A paradigm-shifting study of neurodivergent women-those with ADHD, autism, synesthesia, high sensitivity, and sensory processing disorder-exploring why these traits are overlooked in women and how society benefits from allowing their unique strengths to flourish. As a successful Harvard and Berkeley-educated writer, entrepreneur, and devoted mother, Jenara Nerenberg was shocked to discover that her "symptoms"--only ever labeled as anxiety-- were considered autistic and ADHD. Being a journalist, she dove into the research and uncovered neurodiversity-a framework that moves away from pathologizing "abnormal" versus "normal" brains and instead recognizes the vast diversity of our mental makeups. When it comes to women, sensory processing differences are often overlooked, masked, or mistaken for something else entirely. Between a flawed system that focuses on diagnosing younger, male populations, and the fact that girls are conditioned from a young age to blend in and conform to gender expectations, women often don't learn about their neurological differences until they are adults, if at all. As a result, potentially millions live with undiagnosed or misdiagnosed neurodivergences, and the misidentification leads to depression, anxiety, low self-esteem, and shame. Meanwhile, we all miss out on the gifts their neurodivergent minds have to offer. Divergent Mind is a long-overdue, much-needed answer for women who have a deep sense that they are "different." Sharing real stories from women with high sensitivity, ADHD, autism, misophonia, dyslexia, SPD and more, Nerenberg explores how these brain variances present differently in women and dispels widely-held misconceptions (for example, it's not that autistic people lack sensitivity and empathy, they have an overwhelming excess of it). Nerenberg also offers us a path forward, describing practical changes in how we communicate, how we design our surroundings, and how we can better support divergent minds. When we allow our wide variety of brain makeups to flourish, we create a better tomorrow for us all.

Corporate Governance, The Firm and Investor Capitalism - Legal-Political and Economic Views (Hardcover): Alexander Styhre Corporate Governance, The Firm and Investor Capitalism - Legal-Political and Economic Views (Hardcover)
Alexander Styhre
R3,364 Discovery Miles 33 640 Ships in 12 - 17 working days

The shift from managerial capitalism to investor capitalism, dominated by the finance industry and finance capital accumulation, is jointly caused by a variety of institutional, legal, political, and ideological changes, beginning with the 1970s' down-turn of the global economy. This book traces how the incorporation of businesses within the realm of the state leads to both certain benefits, characteristic of competitive capitalism, and to the emergence of new corporate governance problems. Contrasting economic, legal, and managerial views of corporate governance practices in contemporary capitalism, the author examines how corporate governance has been understood and advocated differently during the New Deal era, the post-World War II economic boom, and after 1980 in the era of free-market advocacy. Covering the theory of the firm from the New Deal era until the post-2008 financial crisis, the book connects contemporary theories with their original legal roots, demonstrating inconsistencies in contemporary understanding. It also points at the differences between legal theory and neoclassical economic theory regarding the theory of the firm. The book examines how the entrenchment of shareholder welfare governance turns a blind eye to legal theory and corporate law, leading to theoretical inconsistencies and practical concerns, and criticises the agency theory argument in favour of unrestricted shareholder welfare governance. A comprehensive review of the literature on corporate governance, both in legal theory and in economics and management studies is included. This enlightening and informative book is essential reading for corporate governance scholars, management studies researchers, legal theorists and business historians.

ISE Business Analytics (Paperback, 2nd edition): Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Lei-da Chen ISE Business Analytics (Paperback, 2nd edition)
Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Lei-da Chen
R1,878 Discovery Miles 18 780 Ships in 12 - 17 working days

Business Analytics: Communicating with Numbers was written from the ground up to prepare students to understand, manage, and visualize the data, apply the appropriate tools, and communicate the findings and their relevance. Unlike other texts that simply repackage statistics and traditional operations research topics, this text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. It provides a holistic analytics process, including dealing with real life data that are not necessarily 'clean' and/or 'small' and stresses the importance of effectively communicating findings by including features such as a synopsis (a short writing sample) and a sample report (a longer writing sample) in every chapter. These features help students develop skills in articulating the business value of analytics by communicating insights gained from a non-technical standpoint.

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