Visualization technology is becoming increasingly important for medical and biomedical data processing and analysis. The interaction between visualization and medicine is one of the fastest expanding fields, both scientifically and commercially. This book discusses some of the latest visualization techniques and systems for effective analysis of such diverse, large, complex, and multi-source data.

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical marketing. This comprehensive book pulls information from fast moving consumer goods (FMCG) research and brand theory and applies it to the pharmaceutical world. It looks at branding on multiple levels within the pharmaceutical industry, including the industry brand, the corporate brand, the franchise brand, and the global and local product brand. Practical strategies are extensively explained and future challenges facing the pharmaceutical industry are explored, all geared to help any pharmaceutical professional to successfully market his or her brand. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy may well become a daily reference for anyone in the industry, providing in a single volume a framework for the organization of a brand portfolio for any pharmaceutical company. This unique resource challenges traditional thought about the concept of branding in the pharmaceutical industry, examining several of the most difficult branding theory issues. This helpful guide provides several figures to fully explain data. Topics in PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy include: what is branding how is branding applied to the FMCG and pharmaceutical industries corporate brandsand how they can be leveraged franchise branding as a business strategy developing and sustaining pharmaceutical brands over time saving the credibility of the pharmaceutical industry changing the pharmaceutical business model to use branding as a strategic tool much, much more PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy provides the information and tools to help gain the competitive edge in a tough marketplace. This is an invaluable resource for anyone in the global pharmaceutical industry, including marketing personnel, senior management, general managers, strategy groups, and training departments.

This set comprises 40 volumes covering nineteenth and twentieth century European and American authors. Available as a complete set, mini boxed sets (by theme) or as individual volumes.

The role of competition within communities, in shaping the structure and composition of the community matrix itself and in influencing day to day functioning of the system is particularly controversial. This book offers a synthesis of these arguments and provides an overview of existing knowledge about competition and organizing that knowledge in such a way that new research paths are suggested. The author presents an original and at times controversial view of competition and its role in ecological communities, not only summarizing what is known but stressing the unknowns, describing unresolved problems and suggesting avenues for further research.

This book examines information processing performed by bio-systems at all scales: from genomes, cells and proteins to cognitive and even social systems. It introduces a theoretical/conceptual principle based on quantum information and non-Kolmogorov probability theory to explain information processing phenomena in biology as a whole. The book begins with an introduction followed by two chapters devoted to fundamentals, one covering classical and quantum probability, which also contains a brief introduction to quantum formalism, and another on an information approach to molecular biology, genetics and epigenetics. It then goes on to examine adaptive dynamics, including applications to biology, and non-Kolmogorov probability theory. Next, the book discusses the possibility to apply the quantum formalism to model biological evolution, especially at the cellular level: genetic and epigenetic evolutions. It also presents a model of the epigenetic cellular evolution based on the mathematical formalism of open quantum systems. The last two chapters of the book explore foundational problems of quantum mechanics and demonstrate the power of usage of positive operator valued measures (POVMs) in biological science. This book will appeal to a diverse group of readers including experts in biology, cognitive science, decision making, sociology, psychology, and physics; mathematicians working on problems of quantum probability and information and researchers in quantum foundations.

Who owns your sex organs? Different cultures today and in different epochs have given a variety of answers to this question. It may seem self evident that every individual owns and has sovereignty over his or her own body parts, such as the head, legs, nose, stomach, pancreas, and other body parts. The sex organs, however, seem to be an exception. Even though they are as much an integral part of the individual as a leg or a liver, the sex organs are unique in that many cultures have established laws and taboos over the use and even the mere display of the sex organs. Thus, certain cultures have placed constraints over the individual's ownership of his or her sex organs and actively regulate and restrict the individual's access and use of those organs. In other cultures, the question of ownership of the sex organs is more decisively answered. In any culture where circumcision to any degree of either the male or female is practiced, permitted, encouraged, or even merely tolerated, it is clear that the individual is not considered to own his own sex organs. In the United States today, the medical establishment has created an is considered acceptable and desirable that anyone for environment where it any reason can authorize or execute the amputation of the foreskin from a male child's penis."

Home Ecophagus by Warren M. Hern is a wide-ranging look at the major problems for the survival of not just the human species, but all other species on Earth due to human activities over the past tens of thousands years. The title of the book indicates Hern's new name for the human species: "The man who devours the ecosystem." Over the course of its evolution, Hern observes, humans have evolved cultures and adaptations that have now become malignant and that the human species, at the global level, has all the major characteristics of a malignant neoplasm - converting all plant, animal, organic, and inorganic material into human biomass or its adaptive adjuncts and support systems. Hern contends that this process is incompatible with continued survival of the human species and most other species on the planet, offering a diagnosis and prognosis of the current environmental impasse.

Invasive species have come to dominate 3% of the Earth 's ice-free surface, constituting one of the most serious ecological and economic threats of the new millennium, and freshwater systems are particularly vulnerable. This book examines the identity, distribution, and impact of freshwater non-indigenous species and the dynamics of their invasion. It focuses on old and new invaders and provides a starting point for further research.

Coral reefs have shaped the surface of our planet far more than has any other ecosystem. They are dynamic systems, producing limestone at the rate of 400-2,000 tons per hectare per year, and influencing the chemical balance of the world's oceans. Coral reefs have been around since before the prairies or other ecosystems of flowering plants existed, yet they vanish about a million years before other groups of organisms each time there is a global mass extinction. They return after each catastrophe, however, following a long period of absence. Although coral reefs are the most productive communities in the sea, the fisheries of coral reefs are among the most vulnerable to overexploitation. Despite having the power to create the most massive structures in the world made by living creatures (including man), the thin veneer of living tissue of coral reef is particularly sensitive to natural disturbances and effects of human activities. Coral reefs are the first to go during periods of climate change, but they have always come back. This combination of attributes, creative power and fragility, resilience and sensitivity, makes management of coral-reef systems a challenge to science. Over 70% of the coral reefs in the Caribbean and Asian waters have been degraded, and perhaps a third of the 400 species of corals in Japanese waters are in danger of local extinction unless effective coastal management practices are established. This book presents what is known about factors that shift the balance between accretion and erosion, recruitment and mortality, stony corals and filamentous algae, recovery and degradation--the life and death of coral reefs. Insight into the factors controlling thedirection of these processes is essential for appropriate management decisions.

Living Marine Resources provides a thorough, up-to-date introduction to all aspects of fisheries science. This clearly written text offers insight into a topic of increasing importance--the wise utilization and management of sea fisheries to maximize production without exceeding their carrying capacity. Adoption of the approaches presented will improve the conservation and management of the many world fisheries that are suffering from years of inefficient practices. The book is divided into five sections, beginning with an introduction to the ocean environment and the various resource species. Part two examines fisheries biology, including age, growth, fecundity, and mortality, enabling readers to appreciate yield models designed to give estimates of maximum sustainable yield and maximum economic yield. The third part covers gear, methods, and landings and includes material on the handling and processing of seafood as well as aquaculture. In part four, yield models are presented to introduce students to theories on population dynamics, stock assessment, and management. The book concludes with coverage of recreational fisheries, including socioeconomic importance, catch and effort research, management techniques, and their interface with commercial fisheries. Living Marine Resources is an invaluable introduction to the subject for advanced undergraduate and graduate students of fisheries science. In addition, the material presented will be valuable to fishery and social scientists, fishery officers and administrators, and students in biology, engineering, economics, and law.

Titus Lucretius Carus was probably born in the early first century B.C., and died in the year 55. Little is known of his life, although two tantalizing bits of gossip were passed on by St. Jerome: that he was poisoned by a madness-inducing aphrodisiac given him by his wife, and that his great poem "On the Nature of Things" was posthumously edited by Cicero. For the latter assertion, writes Anthony Esolen in his introduction to the present volume, there is little evidence, and none whatsoever for the former.

What does survive is a masterful poetic work that stands as the greatest exposition of Epicurean philosophy. Writing in the waning days of the Roman Republic--as Rome's politics grew individualistic and treacherous, its high-life wanton, its piety introspective and morbid--Lucretius sets forth a rational and materialistic view of the world which offers a retreat into a quiet community of wisdom and friendship.

Even to modern readers, the sweep of Lucretius's observations is remarkable. A careful observer of nature, he writes with an innocent curiosity into how things are put together--from the oceans, lands, and stars to a mound of poppy seeds, from the "applause" of a rooster's wings to the human mind and soul. Yet Lucretius is no romantic. Nature is what it is--fascinating, purposeless, beautiful, deadly. Once we understand this, we free ourselves of superstitious fears, becoming as human and as godlike as we can be. The poem, then, is about the universe and how human beings ought to live in it. Epicurean physics and morality converge.

Until now, there has been no adequate English verse translation of Lucretius's work. Anthony Esolen fills that gap with a version that reproduces--with remarkable faithfulness--the meaning, pace, and tone of the original Latin.

Here is a book that will introduce a new generation of readers to a thinker whose powers of observation and depth of insight remain fresh to the present day.

"Esolen has the rare gift of being both a fine poet and a lover of languages. His diction is poetic and natural; he has a fine ear for sound, and the translation benefits greatly from being read aloud--as Latin poetry was meant to be. This translation is clear and forceful. It can, and will, be read."--Kenneth J. Reckford, University of North Carolina, Chapel Hill

Cointains 75 lab exercises under 17 topics, all written by the textbook authors and tied directly to the textbook.

The effects of isolation, area size, and habitat quality on the survival of animal and plant populations in the cultural landscape are central aspects of a research project started in Germany in 1993 (, Forschungsverbund, Isolation, FHichengroBe und BiotopquaIiHit', abbreviated to 'FIFB'). After a long period of preparation, scientists from seven univer sities and one research institution started to work within the frame of this project. Fund ing for four years was provided by the former German Federal Ministry of Research and Technology (BMFT), now the Ministry of Education and Research (BMBF). A strong focus of the project has been the improvement of the methodology for environmental impact assessments and the implementation of results into environmental planning. As there is a certain risk that national projects develop some kind of 'mental in breeding', it was decided to discuss concepts, methods, and first results with scientists of international reputation at a rather early stage of the project. For this purpose, an inter national workshop was held in the small village of Lubast, north of Leipzig (state of Saxony) in March 1995. 130 scientists from 10 nations met to discuss and debate issues surrounding habitat fragmentation for three days. Papers presented there formed the basis for this book. As discussions included general reviews as well as particular case studies, we decided to structure this book in a similar way. Consequently, a combination of broad and more general, review-like papers as well as original papers are presented."

In the last fifty years our butterfly populations have declined by more than eighty per cent and butterflies are now facing the very real prospect of extinction. It is hard to remember the time when fields and meadows were full of these beautiful, delicate creatures - today we rarely catch a glimpse of the Wild Cherry Sphinx moths, Duke of Burgundy or the even once common Small Tortoiseshell butterflies. The High Brown Fritillary butterfly and the Stout Dart Moth have virtually disappeared. The eminent entomologist and award-winning author Josef H. Reichholf began studying butterflies in the late 1950s. He brings a lifetime of scientific experience and expertise to bear on one of the great environmental catastrophes of our time. He takes us on a journey into the wonderful world of butterflies - from the small nymphs that emerge from lakes in air bubbles to the trusting purple emperors drunk on toad poison - and immerses us in a world that we are in danger of losing forever. Step by step he explains the science behind this impending ecological disaster, and shows how it is linked to pesticides, over-fertilization and the intensive farming practices of the agribusiness. His book is a passionate plea for biodiversity and the protection of butterflies.

Makes connections between diseases, drugs and signaling in those chapters not specifically devoted to pathogens.

Reviews background in first 5 chapters then offers chapters on cancers and apoptosis and on bacteria and viruses.

Signaling in the immune, endocrine (hormonal) and nervous systems covered along with cancer, apoptosis and gene regulation.

Each chapter ends with a problem section to facilitate discussion.

In rural and sparsely populated countries, telemedicine can be a vital and life-saving link to health care, and in those regions where demands on hospitals are ever increasing, it can provide a safe and comfortable alternative to hospital-based therapy. The second edition of this introductory guide to telemedicine and telecare services is invaluable to new practitioners in this growing field of medicine. The book describes the benefits of telemedicine and highlights the potential problems. The authors provide numerous examples of how telemedicine is used in the United States, Australia, and Scandinavia.

- Presents the reasons behind the decisions taken by automated algorithms - Frames eXplainable AI as a bridge between computer scientists and physicians - Emphasizes transparency in data analysis within healthcare - Covers computer vision and deep learning in tandem - Creates space to discuss human-AI relationships in future healthcare

This is a one-of-a-kind introduction to the science of biology and its impact on the way we live. Two experienced educators and a science journalist explore the core ideas of biology through chapters written and illustrated in the style of a Scientific American article. Chapters don't just feature compelling stories of real people-each chapter is a newsworthy story that serves as a context for covering the standard curriculum for the non-majors biology course. Scientific American Biology for a Changing World is available with LaunchPad. LaunchPad combines an interactive ebook with high-quality multimedia content and ready-made assessment options, including LearningCurve adaptive quizzing. See 'Instructor Resources' and 'Student Resources' for further information.

This one-semester text is designed for an upper-level majors course. Vertebrates features a unique emphasis on function and evolution of vertebrates, complete anatomical detail, and excellent pedagogy. Vertebrate groups are organized phylogenetically, and their systems discussed within such a context. Morphology is foremost, but the author has developed and integrated an understanding of function and evolution into the discussion of anatomy of the various systems.

The value of planet Earth's biodiversity has been estimated at US $16-54 trillion per year. Trillions of dollars of food, raw materials, pharmaceuticals, oxygen production, soil nutrient enrichment, climate regulation and sheer aesthetic delight and wonder. We are reliant on biodiversity to keep the plant healthy and resilient.
The 2nd edition of "Biodiversity and Conservation" continues offers an introductory guide through the maze of interdisciplinary themes that combine under the concept of 'biodiversity.' Using engaging examples throughout the text combines biological sciences with its insights into the origins, variety and distribution of biodiversity, with the analysis of the social and political context, the threats to and opportunities for the survival of natural systems. Whilst retaining its existing structure the new edition reflects advances that have demonstrated the importance of living systems as drivers of environmental services vital to human health and security. The processes driving the creation and distribution of biodiversity have been updated to reflect new research. The final chapter has been revised to tackle more explicitly the contrasting approaches to conservation.
The text remains the only introductory book bringing together the full range of science and social sciences, theory and practice that goes to make up biodiversity and conservation.