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Books > Language & Literature > Language & linguistics > Semantics (meaning) > General

Power of Language - How Discourse Influences Society (Hardcover, 2nd Revised edition): Lynne Young, Michael Fitzgerald Power of Language - How Discourse Influences Society (Hardcover, 2nd Revised edition)
Lynne Young, Michael Fitzgerald
R2,149 Discovery Miles 21 490 Ships in 12 - 19 working days

The second edition of this highly regarded textbook is designed to introduce students at the tertiary level to both Systemic Functional Linguistics and Critical Discourse Analysis. It develops critical analytical skills by rooting analysis in SFL methodology so that students can learn to analyze a range of discourse types. Each chapter builds a methodological foundation for the development of critical discourse analytical skills. SFL provides novice analysts with a rich set of resources for CDA and equips them to better reflect on what language is doing and why. The Power of Language offers explanations along with a range of sample analyses to illustrate theory and provide applications of the methodologies introduced in each chapter. Students not only learn by studying a number of analyses but carry out their own analytical work on other samples, thus gaining experience. Each chapter also includes examples of analyses by well know researchers so that novice analysts become familiar with various approaches to analysis.This new edition has been thoroughly updated throughout and features an expanded first chapter on language and international conflict, a new second chapter focusing on language and political fear, an expanded chapter on multimodal communication and an entirely new chapter on language and social media. Other chapters have been updated with new sample analyses and activities.

Modality in Germanic Languages - Historical and Comparative Perspectives (Hardcover, Reprint 2011): Toril Swan, Olaf J. Westvik Modality in Germanic Languages - Historical and Comparative Perspectives (Hardcover, Reprint 2011)
Toril Swan, Olaf J. Westvik
R5,121 Discovery Miles 51 210 Ships in 12 - 19 working days

TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks, as well as studies that provide new insights by approaching language from an interdisciplinary perspective. TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language. TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.

The Semiotics of Theatre and Drama (Hardcover, 2nd edition): Keir Elam The Semiotics of Theatre and Drama (Hardcover, 2nd edition)
Keir Elam
R4,022 Discovery Miles 40 220 Ships in 12 - 19 working days


Contents:
General Editor's Preface. Acknowledgements. 1. Preliminaries: Semiotics and Poetics: The Semiotics Enterprise; How Many Semiotics?; The material. 2. Foundations: Signs in the Theatre: Prague structuralism and the theatrical sign; Typologies of the sign. 3. Theatrical Communication: Codes, Systems and the Performance Text: Elements of theatrical communication; Theatrical Systems and Codes; Theatrical competence: frame, convention and the role of the audience. 4. Dramatic Logic: The construction of the dramatic world; Dramatic action and time; Actant, dramatis persona and the dramatic model. 5. Dramatic Discourse: Dramatic Communication; Context and deixis; Universe of discourse and co-text; Speech acts; The said and the unsaid: implicatures and figures; Textuality; Towards a dramatological analysis. 6. Concluding Comments: Theatre, Drama, Semiotics: Dramatic Text/performance text; A united enterprise? Suggestions for further reading. Bibliography. Index.

The Grammar of French Quantification (Hardcover, 2011 ed.): Lena Baunaz The Grammar of French Quantification (Hardcover, 2011 ed.)
Lena Baunaz
R3,028 Discovery Miles 30 280 Ships in 10 - 15 working days

This book is the first extensive study on French Quantification in the field of Syntax. It provides a typology of four main quantified noun phrases in French (existential, universal, negative and "wh-"), detailing their syntactic, semantic and prosodic behaviors and showing that they can be reduced to two classes Split-DP structures or Floating quantification.

Relying on syntax and semantics, the book establishes a three-way structural typology of "wh" in-situ phrases and extends it to existentials. It pays special attention to the prosodic properties associated with their different readings and proposes an analysis of the distribution of subextraction and pied-piping. Similarly based on semantic and syntactic tests, the book reveals N(egative) words to be universal Quantifiers. It proposes a new structure of N-words in terms of constituent negation and includes a detailed analysis of the difference between "not an N" and "not all the N" in French.

"

The Discursive Construction of History - Remembering the Wehrmacht's War of Annihilation (Hardcover): Steven Fligelstone,... The Discursive Construction of History - Remembering the Wehrmacht's War of Annihilation (Hardcover)
Steven Fligelstone, W. Manoschek, A. Pollak, Hannes Heer, Ruth Wodak
R1,543 Discovery Miles 15 430 Ships in 10 - 15 working days

How do democratic and pluralistic societies cope with traumatic events in their past? What strategies and taboos are employed to reconstruct wars, revolutions, torturing, mass killings and genocide in a way to make their contradiction to basic human rights and values invisible? This interdisciplinary volume analyzes in detail for the first time, in multiple genres, the history and image of the "German "Wehrmacht"" and the debates in Austria and Germany surrounding two highly contested exhibitions about the war crimes of the German "Wehrmacht" during WWII.

The V2 Conspiracy - A synchronic and a diachronic analysis of verbal positions in Germanic languages (Hardcover, Reprint 2019):... The V2 Conspiracy - A synchronic and a diachronic analysis of verbal positions in Germanic languages (Hardcover, Reprint 2019)
Fred Weerman
R3,551 Discovery Miles 35 510 Ships in 12 - 19 working days
Critical Discourse Analysis - Critical Concepts in Linguistics (Hardcover): Michael Toolan Critical Discourse Analysis - Critical Concepts in Linguistics (Hardcover)
Michael Toolan
R27,348 Discovery Miles 273 480 Ships in 12 - 19 working days


Over the last decade, Critical Discourse Analysis (CDA) has accrued an exceptional amount of attention across a wide number of academic disciplines within the humanities and social sciences.
In almost every field of human activity, we are surrounded by and caught up in a network of texts and discourses. At the same time, a gradual enfranchising of individuals in Western societies tends to make us less inclined to accept those surrounding texts and discourses unquestioningly. It is these twin factors that underpin all studies that appear under the aegis of CDA.
This unique, multidisciplinary collection gathers together the most influential writings adopting a CDA approach, along with the most important antecedent essays and articles from the earlier Twentieth Century. The articles that make up this collection are drawn from a wide range of journal sources, including articles critical of the CDA approach as well as those that illustrate applications of its principles and methods.
A detailed index and new introduction by the editor will help the reader navigate this wealth of diverse material.

Structures for Semantics (Hardcover, 1991 ed.): Fred Landman Structures for Semantics (Hardcover, 1991 ed.)
Fred Landman
R4,572 Discovery Miles 45 720 Ships in 10 - 15 working days

Formalization plays an important role in semantics. Doing semantics and following the literature requires considerable technical sophistica tion and acquaintance with quite advanced mathematical techniques and structures. But semantics isn't mathematics. These techniques and structures are tools that help us build semantic theories. Our real aim is to understand semantic phenomena and we need the technique to make our understanding of these phenomena precise. The problems in semantics are most often too hard and slippery, to completely trust our informal understanding of them. This should not be taken as an attack on informal reasoning in semantics. On the contrary, in my view, very often the essential insight in a diagnosis of what is going on in a certain semantic phenomenon takes place at the informal level. It is very easy, however, to be misled into thinking that a certain informal insight provides a satisfying analysis of a certain problem; it will often turn out that there is a fundamental unclarity about what the informal insight actually is. Formalization helps to sharpen those insights and put them to the test."

Professing Rhetoric - Selected Papers From the 2000 Rhetoric Society of America Conference (Hardcover): Frederick J Antczak,... Professing Rhetoric - Selected Papers From the 2000 Rhetoric Society of America Conference (Hardcover)
Frederick J Antczak, Cinda Coggins, Geoffrey D Klinger
R4,474 Discovery Miles 44 740 Ships in 12 - 19 working days

Representing current theory and research in rhetoric, this volume brings together scholarship from a variety of orientations--theoretical, critical, historical, and pedagogical. Some contributions cover work that has previously been silenced or unrecognized, including Native American, African American, Latino, and women's rhetorics. Others explore rhetoric's relationship to performance and to the body, or to revising canons, stases, topoi, and pisteis. Still others are reworking the rhetorical lexicon to comprise contemporary theory. Among these diverse interests, rhetoricians find common themes and share intellectual and pedagogical enterprises that hold them together even as their institutional situations keep them apart.
Topics discussed in this collection include:
*Rhetoric as figurality; comparative and contrastive rhetorics; rhetoric and gender; and rhetorics of science and technology;
*Rhetoric and reconceptions of the public sphere; rhetoric and public memory; and rhetorics of globalization and social change, including issues of race, ethnicity, and nationalism;
*Rhetoric's institutionalized place in the academy, in relation to other humanities and to the interpretive social sciences; and
*The place of rhetoric in the formation of departments and the development of pedagogy
With its origins in the 2000 Rhetoric Society of America (RSA) conference, this volume represents the range and vitality of current scholarship in rhetoric. The conversations contained herein indicate that professing rhetoric is, at the turn of the millennium, an intellectual activity that engages with and helps formulate the most important public and scholarly questions of today. As such, it will be engaging reading for scholars and students, and is certain to provoke further thought, discussion, and exploration.

The Language of Propositions and Events - Issues in the Syntax and the Semantics of Nominalization (Hardcover, 1993 ed.):... The Language of Propositions and Events - Issues in the Syntax and the Semantics of Nominalization (Hardcover, 1993 ed.)
Alessandro Zucchi
R4,524 Discovery Miles 45 240 Ships in 10 - 15 working days

At a superficial examination, English has different types of nominals with similar meaning and distribution: (1)a. John's performance ofthe song b. J ohn' s performing of the song c. John's performing the song d. the fact that John performs the song These nominals are also perceived by English speakers to be related to the same sentential construction: (2) John performs the song A more accurate inspection reveals, however, that the nominals in (1) differ both in their distribution and in the range of interpretations they allow. An adequate theory of nominalization should explicate rigorously how nominals of the types in (1) are related to sentential construction (2), and should also account for their distributional differences and meaning differences. The task of this book is to develop such a theory. I defend two main theses. The first is that, in order to provide an adequate semantics for the nominals in (1), one needs to distinguish among three types of entities in the domain of discourse (in addition to the type of ordinary individuals): events, propositions, and states xiii XIV PREFACE of affairs. I argue that the nominals in (1) differ in their ability to denote entities of these types and that predicates differ in their ability to select for them.

The Language of Police Interviewing - A Critical Analysis (Hardcover, 2005 ed.): G. Heydon The Language of Police Interviewing - A Critical Analysis (Hardcover, 2005 ed.)
G. Heydon
R1,523 Discovery Miles 15 230 Ships in 10 - 15 working days

Police interviewing is a critical part of the justice process, and more attention is now being paid to training in interview techniques. This new study uses tools drawn from interactional sociolinguistics and conversation analysis for a detailed study of some police questioning of adult suspects, and work undertaken in the training of police in interviewing children - in which quite different approaches seem to be adopted. Critical discourse analytic techniques are used in interpreting the outcome and the implications for training are explored.

Workplace Discourse (Hardcover, New): Almut Koester Workplace Discourse (Hardcover, New)
Almut Koester
R5,606 Discovery Miles 56 060 Ships in 12 - 19 working days

"Workplace Discourse" provides an overview of the rapidly developing field of spoken and written workplace interaction, taking a fresh perspective on research methods and key issues in the field. It examines discourse in a wide variety of workplace contexts using both genre analysis and a corpus-driven approach. The book draws on Koester's previous research, but examines the current state of workplace discourse more widely. It provides a descriptive account of the linguistic characteristics of workplace discourse within their social and organizational contexts, with illustrative extracts from real texts and naturally occurring spoken interactions. It showcases specific issues at the forefront of current research and practice in this area: the use of English as a lingua franca, the importance of relationship building and the teaching applications of research. Discourse is one of the most significant concepts of contemporary thinking in the humanities and social sciences as it concerns the ways language mediates and shapes our interactions with each other and with the social, political and cultural formations of our society. "The Continuum Discourse Series" aims to capture the fast-developing interest in discourse to provide students, new and experienced teachers and researchers in applied linguistics, ELT and English language with an essential bookshelf. Each book deals with a core topic in discourse studies to give an in-depth, structured and readable introduction to an aspect of the way language is used in real life.

Talk, Talk, Talk - The Cultural Life of Everyday Conversation (Paperback): S. I. Salamensky Talk, Talk, Talk - The Cultural Life of Everyday Conversation (Paperback)
S. I. Salamensky
R780 Discovery Miles 7 800 Ships in 12 - 19 working days


Freud swore by it. Heidegger swore at it. Kierkegaard swore off it. In our everyday lives we can't live without it. It's just talk. Before media, before the internet there was talk. We have monologues, conversations, chats, those funny little noises - "uh-huh", "yeah" - that pad out exchanges. There are all kinds of talk, too - hearsay, gossip, psychobabble, quotation; talk that isn't quite right (talking animals, demonic possession); talk that's great art.
Talk, Talk, Talk is a delightful collection of essays by some of the best thinkers - and talkers - of our time. These stellar contributors looks at talk from a range of perspectives, among them speech and political power, the Marx Brothers' idea of conversation, the idea of "talkative" ethnic identities, Lenny Bruce, daily self-affirmations, technologized talk, the telephone, the 'talking cure', and e-mail.

Meaning in English - An Introduction to Language Study (Hardcover): Lesley Jeffries Meaning in English - An Introduction to Language Study (Hardcover)
Lesley Jeffries
R4,580 Discovery Miles 45 800 Ships in 12 - 19 working days

This accessible and lively introduction to semantics and the multi-faceted nature of language guides the student and non-specialist through the major ways in which the English language makes meaning. The author discusses the meaning of linguistic units at all levels of language, from sound to discourse, while studying also the role of theories and models themselves in helping us to understand human linguistic behaviour. Through examples and exercises, readers are encouraged to think through and evaluate complex ideas and theories for themselves.

Greek Rhetoric Before Aristotle - Revised and Expanded Edition (Hardcover, REV and Expande ed.): Richard Leo Enos Greek Rhetoric Before Aristotle - Revised and Expanded Edition (Hardcover, REV and Expande ed.)
Richard Leo Enos
R1,619 Discovery Miles 16 190 Ships in 10 - 15 working days

Recent archaeological discoveries, coupled with long-lost but now available epigraphical evidence, and a more expansive view of literary sources, provide new and dramatic evidence of the emergence of rhetoric in ancient Greece. Many of these artifacts, gathered through onsite fieldwork in Greece, are analyzed in this revised and expanded edition of GREEK RHETORIC BEFORE ARISTOTLE. This new evidence, along with recent developments in research methods and analysis, reveal clearly that long before Aristotle's Rhetoric, long before rhetoric was even stabilized into formal systems of study in Classical Athens, nascent, pre-disciplinary "rhetorics" were emerging throughout Greece. These newly acquired resources and research procedures demonstrate that oral and literate rhetoric emerged not only because of intellectual developments and the refinement of technologies that facilitated communication but also because of social, political and cultural forces that nurtured rhetoric's growth and popularity throughout the Hellenic world. GREEK RHETORIC BEFORE ARISTOTLE offers insights into the mentalities forming and driving expression, revealing, in turn, a great deal more about the relationship of thought and expression in Antiquity. A more expansive understanding of these pre-disciplinary manifestations of rhetoric, in all of their varied forms, enriches the history and the nature of classical rhetoric as a formalized discipline. - RICHARD LEO ENOS is Professor and holder of the Lillian Radford Chair of Rhetoric and Composition at Texas Christian University. His research concentration is in classical rhetoric with an emphasis in the relationship between oral and written discourse. He is past president of the American Society for the History of Rhetoric (1980-1981) and the Rhetoric Society of America (1990-1991). He received the RSA George E. Yoos Award Distinguished Service and was inducted as an RSA Fellow in 2006. He is the founding editor of ADVANCES IN THE HISTORY OF RHETORIC and the editor (with David E. Beard) of ADVANCES IN THE HISTORY OF RHETORIC: THE FIRST SIX YEARS (2007, Parlor Press). He is also the author of ROMAN RHETORIC: REVOLUTION AND THE GREEK INFLUENCE, Revised and Expanded Edition (2008, Parlor Press). - LAUER SERIES IN RHETORIC AND COMPOSITION, edited by Catherine Hobbs, Patricia Sullivan, Thomas Rickert, and Jennifer Bay.

Modern Uses of Multiple-Valued Logic - Invited Papers from the Fifth International Symposium on Multiple-Valued Logic held at... Modern Uses of Multiple-Valued Logic - Invited Papers from the Fifth International Symposium on Multiple-Valued Logic held at Indiana University, Bloomington, Indiana, May 13-16, 1975 (Hardcover, 1977 ed.)
M Dunn, G. Epstein
R4,550 Discovery Miles 45 500 Ships in 10 - 15 working days

This is a collection of invited papers from the 1975 International Sym posium on Multiple-valued Logic. Also included is an extensive bib liography of works in the field of multiple-valued logic prior to 1975 - this supplements and extends an earlier bibliography of works prior to 1965, by Nicholas Rescher in his book Many-Valued Logic, McGraw-Hill, 1969. There are a number of possible reasons for interest in the present volume. First, the range of various uses covered in this collection of papers may be taken as indicative of a breadth which occurs in the field of multiple-valued logic as a whole - the papers here can do no more than cover a small sample: question-answering systems, analysis of computer hazards, algebraic structures relating to multiple-valued logic, algebra of computer programs, fuzzy sets. Second, a large part of the interest in such uses and applications has occurred in the last twenty, even ten years. It would be too much to expect this to be reflected in Rescher's 1969 book. Third, in the 1970's a series of annual symposia have been held on multiple-valued logic, which have brought much of this into a sharp focus. * The 1971 and 1972 symposia were held at the SUNY at Buffalo, the 1973 symposium at the Uni versity of Toronto, and the 1974 symposium at West Virginia Uni versity. Papers from these symposia are included in the bibliography which may be found in an appendix of this book."

Designing Interactive Worlds With Words - Principles of Writing As Representational Composition (Hardcover): David S. Kaufer,... Designing Interactive Worlds With Words - Principles of Writing As Representational Composition (Hardcover)
David S. Kaufer, Brian S. Butler
R2,825 Discovery Miles 28 250 Ships in 12 - 19 working days

No two writing situations are exactly the same and skilled writers, like skilled painters, must develop the know-how to represent the objects of their writing as part of a flexible art. This special art of writing lies hidden between grammar--the well-formedness of sentences--and genre--the capacity of texts to perform culturally holistic communicative functions (e.g., the memo, the strategic report, the letter to the editor). Concealed between grammar and genre, this less visible art of writing is what Kaufer and Butler call "representational composition." Texts within this hidden art are best viewed not primarily as grammatical units or as genre functions, but as bearers of design elements stimulating imagistic, narrative, and information-rich worlds, and as an invitation to readers to explore and interact with them.
This volume presents a systematic study of the principles that underlie writing as representational composition. Drawing from student models derived from a studio method, the authors use each chapter to present a different aspect of what unfolds--across the course of the book--into a cumulative, interactive, and unified body of representational principles underlying the design of texts. They reveal what makes the textual representations achieved by expert writers worthwhile, and, at the same time, difficult for novice writers to reproduce. Extending the framework of their 1996 volume, "Rhetoric and the Arts" of Design, into a realm of textual design, this volume will interest students and instructors of writing, rhetoric, and information design.

Text World Theory and Keats' Poetry - The Cognitive Poetics of Desire, Dreams and Nightmares (Hardcover, New): Marcello... Text World Theory and Keats' Poetry - The Cognitive Poetics of Desire, Dreams and Nightmares (Hardcover, New)
Marcello Giovanelli
R5,271 Discovery Miles 52 710 Ships in 12 - 19 working days

"Text World Theory and Keats' Poetry" applies advances in cognitive poetics and text world theory to four poems by the nineteenth century poet John Keats. It takes the existing text world theory as a starting point and draws on stylistics, literary theory, cognitive linguistics, cognitive psychology and dream theories to explore reading poems in the light of their emphasis on states of desire, dreaming and nightmares. It accounts for the representation of these states and the ways in which they are likely to be processed, monitored and understood. "Text World Theory and Keats' Poetry" advances both the current field of cognitive stylistics but also analyses Keats in a way that offers new insights into his poetry. It is of interest to stylisticians and those in literary studies.

The Socialness of Things - Essays on the Socio-Semiotics of Objects (Hardcover): Stephen H Riggins The Socialness of Things - Essays on the Socio-Semiotics of Objects (Hardcover)
Stephen H Riggins
R4,430 Discovery Miles 44 300 Ships in 10 - 15 working days
The Parameter of Aspect (Hardcover, 1991 ed.): C.S. Smith The Parameter of Aspect (Hardcover, 1991 ed.)
C.S. Smith
R5,866 Discovery Miles 58 660 Ships in 10 - 15 working days

During the period I have been working on this project I have received institutional support of several kinds, for which I am most grateful. I thank the Institute for Advanced Study at Stanford University, and the Spencer Foundation, for a stimulating environment in which the basic idea of this book was developed. The Max Planck Institute for Psycholinguistics at Nijmegen enabled me to spend several months working on the the manuscript. ANational Science Foundation grant to develop Discourse Representation theory, and a grant from The University Research Institute of the University of Texas, allowed me time to pursue this project. I also thank the Center for Cognitive Science at the University of Texas for research support. I thank Helen Aristar-Dry for reading early drafts of the manuscript, Osten Dahl for penetrating remarks on a preliminary version, and my collaborator Gilbert Rappaport for relentIess comments and questions throughout. The individuals with whom I have worked on particular languages are mentioned in the relevant chapters. I owe a particular debt of gratitude to the members of my graduate seminar on aspect in the spring of 1990: they raised many questions of importance which made a real difference to the working out of the theory. I have benefitted from presenting parts of this material publicly, including cOlloquia at the University of California at Berkeley, the University of California at San Diego, the University of Pennsylvania, Rice University, the University of Texas, and the University of Tel Aviv."

The Semantics of Prepositions - From Mental Processing to Natural Language Processing (Hardcover, Reprint 2011): Cornelia... The Semantics of Prepositions - From Mental Processing to Natural Language Processing (Hardcover, Reprint 2011)
Cornelia Zelinsky-Wibbelt
R6,668 Discovery Miles 66 680 Ships in 12 - 19 working days

A reconsideration of the semantics of a lexical category prepositions that has recently witnessed a plethora of investigations. The volume approaches the issue first from a more general perspective, namely the extent to which insights into the meaning of prepositions give clues to the semantic struc

Rhetoric and Argumentation - Proceedings of the International Conference, Lugano, April 22-23, 1997, (USI, Facolta di Scienze... Rhetoric and Argumentation - Proceedings of the International Conference, Lugano, April 22-23, 1997, (USI, Facolta di Scienze della Comunicazione) (Paperback, Reprint 2015)
Eddo Rigotti, Sara Cigada
R3,554 Discovery Miles 35 540 Ships in 12 - 19 working days

This volume edited by Eddo Rigotti with the collaboration of Sara Cigada assembles papers presented at an international conference held at the University of Lugano in April 1997. From a variety of perspectives the papers address the question of meaning in argumentation, a phenomenon that has come to be regarded as belonging to the domain of rhetoric. Special attention is given to the connections between rhetoric, argumentation and reason as brought to light by the analysis of written and oral texts.

An Essay in Universal Semantics (Hardcover, 1999 ed.): Achille C. Varzi An Essay in Universal Semantics (Hardcover, 1999 ed.)
Achille C. Varzi
R2,963 Discovery Miles 29 630 Ships in 10 - 15 working days

Like the journal TOPOl, the TOPOl Library is based on the assumption that philosophy is a lively, provocative, delightful activity, which constantly challenges our inherited habits, painstakingly elaborates on how things could be different, in other stories, in counterfactual situations, in alternative possible worlds. Whatever its ideology, whether with the intent of uncovering a truer structure of reality or of shooting our anxiety, of exposing myths or of following them through, the outcome of philosophical activity is always the destabilizing, unsettling generation of doubts, of objections, of criticisms. It follows that this activity is intrinsically a dialogue, that philosophy is first and foremost philosophical discussion, that it requires bringing out conflicting points of view, paying careful, sympathetic attention to their structure, and using this dialectic to articulate one's approach, to make it richer, more thoughtful, more open to variation and play. And it follows that the spirit which one brings to this activity must be one of tolerance, of always suspecting one's own blindness and consequently looking with unbiased eye in every comer, without fearing to pass a (fallible) judgment on what is there but also without failing to show interest and respect.

Tracing the Semiotic Boundaries of Politics (Hardcover, Reprint 2013): Pertti Ahonen Tracing the Semiotic Boundaries of Politics (Hardcover, Reprint 2013)
Pertti Ahonen
R3,679 Discovery Miles 36 790 Ships in 10 - 15 working days
The Semiotics of Subtitling (Paperback): Zoe De Linde, Neil Kay The Semiotics of Subtitling (Paperback)
Zoe De Linde, Neil Kay
R1,840 Discovery Miles 18 400 Ships in 12 - 19 working days

Subtitling serves two purposes: to translate the dialogue of foreign language films for secondary audiences (interlingual) and to transform the soundtrack of television programmes into written captions for deaf and hard-of-hearing viewers (intralingual). While both practices have strong linguistic roots, often being compared to text translation and editing, this book reveals the complex influences arising from the audiovisual environment. Far from being simply a matter of linguistic equivalence, the authors show how the effectiveness of subtitles is crucially dependent upon the hidden semiotic relations between text and image; relations which affect the meaning of the visual-linguistic message and the way in which that message is ultimately received. Focusing primarily on intralingual subtitling, The Semiotics of Subtitling adopts a holistic approach, combining linguistic theory with empirical eye-movement analysis in order to explore the full depth of the medium and the reading behaviour of viewers.

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