This book focuses on the complexities of the communication of health-related messages and information through the use of case studies. The expert contributors to this volume are scholars who, during their research and consulting, grapple with many of the issues of concern to those studying health communication. While several introductory books offer brief case studies to illustrate concepts covered, this book provides in-depth cases that enable more advanced students to apply theory to real situations.

The series serves to propagate investigations into language usage, especially with respect to computational support. This includes all forms of text handling activity, not only interlingual translations, but also conversions carried out in response to different communicative tasks. Among the major topics are problems of text transfer and the interplay between human and machine activities.

The left periphery of clausal structures has been a prominent topic of research in generative linguistics during the last decades. Closer examination of its properties unfolds a rich array of perspectives like the status of barriers for extraction and government, the articulation of the topic focus structure, the fixation of wh-scope, the marking of clausal types, the interaction of syntactic structure with inflectional morphology as well as the determination of sentence mood and illocutionary force to mention just a few. The purpose of this book is to collect different and relevant studies in this field and to give a general overview of the various theoretical approaches concerned with morphological, syntactic and semantic properties together with the diachronic development of the left periphery.

Rather than approach debate primarily as a form of interscholastic competition, this unique book identifies it as an activity that occurs in many settings: scientific conferences, newspaper op-ed pages, classrooms, courts of law, and everyday domestic life. Debate is discussed as an integral part of academic inquiry in all disciplines. As in all fields of study, various competing views are advanced and supported; Debate and Critical Analysis is designed to better prepare the student to assess and engage them. This text posits four characteristics of true debate -- argument development, clash, extension, and perspective -- which form the basic structure of the book. Each concept or aspect of argument covered is illustrated by an example drawn from contemporary or historical sources, allowing the reader to actually see the techniques and strategies at work. All popular forms of competitive debate, including "policy," "Lincoln-Douglas," "value-oriented," and "parliamentary," are discussed in detail -- as embedded in the actual topical controversies with which they are concerned. In this way, the student can learn the structures, reasoning processes, and strategies that may be employed, as well as the practical affairs of debating, from brief-writing to the flowsheet.

Responding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical rhetoric in the modern world. Welch begins by changing the current view of classical rhetoric by reinterpreting the existing texts into fluid language contexts -- a change that requires relinquishing the formulaic tradition, acquiring an awareness of translation issues, and constructing a classical rhetoric beginning with the Fifth Century B.C. She continues with a discussion of the adaptability of this material to new language situations, including political, cultural, and linguistic change, providing it with much of its power as well as its longevity. The book concludes that classical rhetoric can readily address any situation since it focuses not only on critical stances toward discourse that already exists, but also presents elaborate theories for the production of new discourse.

Challenging current work in communication and social psychology that assumes face-to-face interaction can be adequately understood without attending to discourse expression, this volume examines how people's goals, concerns, and intentions can be related to discourse expression. The text discusses discourse-goal linkages in specific face-to-face encounters such as courtroom exchanges, marital counseling, and intellectual discussions, as well as in more general theoretical dilemmas. Because it poses a new set of questions about social actors' motivations and pre-interactional goals, this volume offers a new direction for discourse study -- one that seriously considers the thinking and strategy involved in human communication.

You are at a dinner with someone attractive. She suddenly kisses you. Or he leans unexpectedly across the table and caresses your thigh. Whatever. You know the kind of encounter and the range of possible responses. Consider the kiss. What does it mean, and where does it lead? Does kissing necessarily imply more, and if so how much? These and similar questions of amorous ethics and erotic disquisition are the central to our everyday intimate public lives and they are the lost object of the law of love, the "lex amatoria" collated and presented here.

TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks, as well as studies that provide new insights by approaching language from an interdisciplinary perspective. TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language. TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.

This book is a cognitive semantic study of the Chinese conceptualization of the heart, traditionally seen as the central faculty of cognition. The Chinese word xin, which primarily denotes the heart organ, covers the meanings of both "heart" and "mind" as understood in English, which upholds a heart-head dichotomy. In contrast to the Western dualist view, Chinese takes on a more holistic view that sees the heart as the center of both emotions and thought. The contrast characterizes two cultural traditions that have developed different conceptualizations of person, self, and agent of cognition. The concept of "heart" lies at the core of Chinese thought and medicine, and its importance to Chinese culture is extensively manifested in the Chinese language. Diachronically, this book traces the roots of its conception in ancient Chinese philosophy and traditional Chinese medicine. Along the synchronic dimension, it not only makes a systematic analysis of conventionalized expressions that reflect the underlying cultural models and conceptualizations, as well as underlying conceptual metaphors and metonymies, but also attempts a textual analysis of an essay and a number of poems for their metaphoric and metonymic images and imports contributing to the cultural models and conceptualizations. It also takes up a comparative perspective that sheds light on similarities and differences between Western and Chinese cultures in the understanding of the heart, brain, body, mind, self, and person. The book contributes to the understanding of the embodied nature of human cognition situated in its cultural context, and the relationship between language, culture, and cognition.

Responding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical rhetoric in the modern world. Welch begins by changing the current view of classical rhetoric by reinterpreting the existing texts into fluid language contexts -- a change that requires relinquishing the formulaic tradition, acquiring an awareness of translation issues, and constructing a classical rhetoric beginning with the Fifth Century B.C. She continues with a discussion of the adaptability of this material to new language situations, including political, cultural, and linguistic change, providing it with much of its power as well as its longevity. The book concludes that classical rhetoric can readily address any situation since it focuses not only on critical stances toward discourse that already exists, but also presents elaborate theories for the production of new discourse.

Scholars concerned with the phenomenon of mind have searched through history for a principled yet non-reductionist approach to the study of knowledge, communication, and behavior. Pragmatics has been a recurrent theme in Western epistemology, tracing itself back from pre-Socratic dialectics and Aristotle's bio- functionalism, all the way to Wittgenstein's content-dependent semantics. This book's treatment of pragmatics as an analytic method focuses on the central role of context in determining the perception, organization, and communication of experience. As a bioadaptive strategy, pragmatics straddles the middle ground between absolute categories and the non-discrete gradation of experience, reflecting closely the organism's own evolutionary compromises. In parallel, pragmatic reasoning can be shown to play a pivotal role in the process of empirical science, through the selection of relevant facts, the abduction of likely hypotheses, and the construction of non-trivial explanations. In this volume, Professor Givon offers pragmatics as both an analytic method and a strategic intellectual framework. He points out its relevance to our understanding of traditional problems in philosophy, anthropology, linguistics, cognitive psychology, neuro-biology, and evolution. Finally, the application of pragmatics to the study of the mind and behavior constitutes an implicit challenge to the current tenets of artificial intelligence.

The book contributes to a fuller description and a uniformed analysis of Mandarin cleft constructions. The book provides the first Mandarin empirical data towards some heated theoretical debates. The book yields a good combination of theoretical formal semantics, semantic-pragmatic interface studies, corpus analyses, and the newly emerging experimental semantics. Typologically speaking, Mandarin shi...(de) presents some characteristics of the that are rarely found with its counterparts in other languages.

This collection shows students of English and applied linguistics ways in which language and literary study can be integrated. By drawing on a wide range of texts by mainly British and American writers, from a variety of different periods, the contributors show how discourse stylistics can provide models for the systematic description of, for example, dialogue in fiction; language of drama and balladic poetry; speech presentation; the interactive properties of metre; the communicative context of author/reader. Among the texts examined are novels, poetry and drama by major twentieth-century writers such as Joyce, Auden, Pinter and Hopkins, as well as examples from Shakespeare, Donne and Milton. Each chapter has a wide range of exercises for practical analysis, an extensive glossary and a comprehensive bibliography with suggestions for further reading. The book will be particularly useful to undergraduate students of English and applied linguistics and advanced students of modern languages or English as a foreign language.

The use of vague language (for example expressions such as 'bags of time', 'doing stuff', 'sort of thing', 'and all that') is an aspect of communicative competence of considerable social importance. Vague Language Explored examines the function of vague language in context. It spans genre analysis, critical discourse analysis, psycholinguistics and cross-cultural sociolinguistics, in a variety of world cultures. It suggests also applications in TEFL, asking questions such as 'What should learners be taught to understand and use, and why?' and suggesting directions for future research.

This book is a study of techniques used to introduce, continue and change the discourse topic in expository writing. Discourse topic is examined by focusing on the sequential techniques and strategies in a step-by-step process. To describe the process a model of sequentiality is proposed. The aims of the book are to advance current thinking in discourse analysis and to provide a practical exemplar of expository discourse.

This book offers a global exploration of current theory and practice in the teaching of stylistics and the implementation of stylistic techniques in teaching other subjects. Pedagogical stylistics is a field that looks at employing stylistic analysis in teaching, with the aim of enabling students to better understand literature, language and also improving their language acquisition. It is also concerned with the best practice in teaching stylistics. The book discusses a broad range of interrelated topics including hypertext, English as a Foreign Language, English as a Second Language, poetry, creative writing, and metaphor. Leading experts offer focused, empirical studies on specific developments, providing in-depth examinations of both theoretical and practical teaching methods. This interdisciplinary approach covers linguistics and literature from the perspective of current pedagogical methodology, moving from general tertiary education to more specific EFL and ESL teaching. The role of stylistics in language acquisition is currently underexplored. This contemporary collection provides academics and practitioners with the most up to date trends in pedagogical stylistics and delivers analyses of a diverse range of teaching methods.

First published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.

Generative analyses of comparatives traditionally include two construction specific ellipsis operations, Comparative Deletion and Comparative Ellipsis. Drawing from a wide array of new data, the present monograph develops a novel, directly semantically interpretable analysis of comparatives which does not require reference to designated deletion processes. On the one hand, Comparative Deletion is reinterpreted in terms of overt movement of the degree predicate. The resulting head-raising analysis contributes to an understanding of various puzzles for comparatives related to binding, locality and the influence of word-order variation on the interpretation and size of the ellipsis site. On the other hand, it is argued that Comparative Ellipsis can entirely be subsumed under standardly sanctioned ellipsis operations such as Gapping, Right Node Raising and Across-the-Board-movement. In addition, the study presents arguments for an ellipsis analysis of phrasal comparatives (such as Millhouse saw more movies than Bart). Empirical support for this conception derives, among others, from the complex interdependencies between ellipsis and serialization in English and German, and the binding properties of remnants inside the comparative complement. The study is directed towards readers interested in formal syntax and the syntax/semantics interface.

This work describes and analyzes the authors' study of collaborative technical writing in an institutional setting - that of a group of nurses composing the writing of a hospital-based nursing project. This study seeks to provide the context for the authors to draw conclusions on: writing in a collaborative group; the role of discourse in constructing the social dynamics of community groups; and on institutional authorship for virtual audiences.

This book is a comprehensive guide to academic writing and publishing. It approaches the subject from a descriptive foundation for understanding academic tenure and promotion decisionmaking. The book then treats the considerations for selecting the avenues open to an academic for publishing: conference papers, grants, journals, scholarly books, texts, and popular or trade books. Each avenue is given a chapter-length discussion. Electronic media is also described in detail. Finally, Cantor offers a view of the marketing of a book product.

The Bloomsbury Companion to Cognitive Linguistics is a comprehensive and accessible reference resource to research in contemporary cognitive linguistics. Written by leading figures in the field, the volume provides readers with an authoritative overview of methods and current research topics and future directions. The volume covers all the most important issues, concepts, movements and approaches in the field. It devotes space to looking specifically at the major figures and their contributions. It is a complete resource for postgraduate students and researchers working within cognitive linguistics, psycholinguistics and those interested more generally in language and cognition.