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Books > Language & Literature > Language & linguistics > Semantics (meaning) > General

Analyzing Language in Restricted Domains - Sublanguage Description and Processing (Hardcover): Ralph Grishman, Richard Kittredge Analyzing Language in Restricted Domains - Sublanguage Description and Processing (Hardcover)
Ralph Grishman, Richard Kittredge
R4,562 Discovery Miles 45 620 Ships in 12 - 19 working days

First published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.

Writing at Good Hope - A Study of Negotiated Composition in a Community of Nurses (Hardcover): Jennie Dautermann Writing at Good Hope - A Study of Negotiated Composition in a Community of Nurses (Hardcover)
Jennie Dautermann
R2,899 Discovery Miles 28 990 Ships in 10 - 15 working days

This work describes and analyzes the authors' study of collaborative technical writing in an institutional setting - that of a group of nurses composing the writing of a hospital-based nursing project. This study seeks to provide the context for the authors to draw conclusions on: writing in a collaborative group; the role of discourse in constructing the social dynamics of community groups; and on institutional authorship for virtual audiences.

Identity Trouble - Critical Discourse and Contested Identities (Hardcover): C Caldas-Coulthard, R. Iedema Identity Trouble - Critical Discourse and Contested Identities (Hardcover)
C Caldas-Coulthard, R. Iedema
R1,615 Discovery Miles 16 150 Ships in 10 - 15 working days

"Identity Trouble" brings together contributions from a wide variety of discourse fields to discuss the rising pressures on traditional understandings of identity. The focus is on failures and uncertainties in people's construction of their identities when faced with social, cultural, organizational or other changes and fluidities. The contributions raise a number of critical questions about the concept of identity and how it may be refigured, and draw on a wide range of empirical studies of identity problems in personal and social life.

Expository Discourse (Hardcover): Beverly Lewin, Jonathan Fine, Lynne Young Expository Discourse (Hardcover)
Beverly Lewin, Jonathan Fine, Lynne Young
R6,064 Discovery Miles 60 640 Ships in 12 - 19 working days

Expository Discourse describes the social science research genre in an entirely original light. The authors present a comprehensive model which characterizes the generic, registerial and discoursal options as they interweave within a text, formulating explicit realization statements that relate the abstract categories of move and act (as described by Swales) to the way these units actually are created by lexical and grammatical choices. The realization networks draw on the work of systemic functional linguists, primarily Halliday, Hasan, Martin, and Ventola.

Metaphor (Hardcover): Denis Donoghue Metaphor (Hardcover)
Denis Donoghue
R961 Discovery Miles 9 610 Ships in 12 - 19 working days

Denis Donoghue turns his attention to the practice of metaphor and to its lesser cousins, simile, metonym, and synecdoche. Metaphor ("a carrying or bearing across") supposes that an ordinary word could have been used in a statement but hasn't been. Instead, something else, something unexpected, appears. The point of a metaphor is to enrich the reader's experience by bringing different associations to mind. The force of a good metaphor is to give something a different life, a new life. The essential character of metaphor, Donoghue says, is prophetic. Metaphors intend to change the world by changing our sense of it.

At the center of Donoghue's study is the idea that metaphor permits the greatest freedom in the use of language because it exempts language from the local duties of reference and denotation. Metaphors conspire with the mind in its enjoyment of freedom. Metaphor" celebrates imaginative life par excellence, from Donoghue's musings on Aquinas' Latin hymns, interspersed with autobiographical reflection, to his agile and perceptive readings of Wallace Stevens.

When Donoghue surveys the history of metaphor and resistance to it, going back to Aristotle and forward to George Lakoff, he is a sly, cogent, and persuasive companion. He also addresses the question of whether or not metaphors can ever truly die. Reflected on every page of Metaphor" are the accumulated wisdom of decades of reading and a sheer love of language and life.

Fallacies and Judgments of Reasonableness - Empirical Research Concerning the Pragma-Dialectical Discussion Rules (Hardcover,... Fallacies and Judgments of Reasonableness - Empirical Research Concerning the Pragma-Dialectical Discussion Rules (Hardcover, 2009 ed.)
Frans H. van Eemeren, Bart Garssen, Bert Meuffels
R3,164 Discovery Miles 31 640 Ships in 10 - 15 working days

In Fallacies and Judgments of Reasonableness, Frans H. van Eemeren, Bart Garssen and Bert Meuffels report on their systematic empirical research of the conventional validity of the pragma-dialectical discussion rules. The experimental studies they carried out during more than ten years start from the pragma-dialectical theory of argumentation developed at the University of Amsterdam, their home university. In these studies they test methodically the intersubjective acceptability of the rules for critical discussion proposed in this theory by confronting ordinary arguers who have not received any special education in argumentation and fallacies with discussion fragments containing both fallacious and non-fallacious argumentative moves. The research covers a wide range of informal fallacies. In this way, the authors create a basis for comparing the theoretical reasonableness conception of pragma-dialectics with the norms for judging argumentative moves prevailing in argumentative practice. Fallacies and Judgments of Reasonableness provides a unique insight into the relationship between theoretical and practical conceptions of reasonableness, supported by extensive empirical material gained by means of sophisticated experimental research.

Rhetorical Scope and Performance - The Example of Technical Communication (Hardcover): Merrill D. Whitburn Rhetorical Scope and Performance - The Example of Technical Communication (Hardcover)
Merrill D. Whitburn
R2,930 Discovery Miles 29 300 Ships in 10 - 15 working days

As we move into the 21st century, broader approaches in governments, industries, and universities are necessary. Governments are increasingly forced to collaborate with other governments to address problems beyond the control of individual nations. Industries increasingly find it difficult to survive without pursuing global markets. Also, universities are moving from departmental to interdisciplinary approaches to curriculums. These changes call for greater scope in goals, social structures, and methodologies. Technical communication is an example of a field deeply involved in all of these institutions and prompted toward greater scope in the engagement of problems. Rhetorical Scope and Performance examines the history of the narrowness of goals, social structures, and methodologies associated with the field of technical communication in the second half of the 20th century. Whitburn traces some of the roots of this narrowness back to a philosophical tradition stemming from Plato, Aristotle, the religious philosophers, and the apologists for science. As an alternative to the narrowness of the philosophical tradition, this work traces a rhetorical tradition stemming from Isocrates, Cicero, Quintilian, and the Renaissance that promotes greater scope in the engagement of problems. This alternative also provides a theoretical construct more appropriate for many of today's needs than the philosophical tradition. Using the history of technical communication as an example, this book shows how an Isocratean rhetoric can broaden and therefore improve our approaches to decision making in the 21st century.

When Voices Clash - A Study in Literary Pragmatics (Hardcover, Reprint 2010): Jacob L. Mey When Voices Clash - A Study in Literary Pragmatics (Hardcover, Reprint 2010)
Jacob L. Mey
R5,877 Discovery Miles 58 770 Ships in 12 - 19 working days

TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks, as well as studies that provide new insights by approaching language from an interdisciplinary perspective. TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language. TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.

Analysis and Practices (Hardcover, Reprint 2011): Frans H. van Eemeren, Rob Grootendorst, J.Anthony Blair, Charles A. Willard Analysis and Practices (Hardcover, Reprint 2011)
Frans H. van Eemeren, Rob Grootendorst, J.Anthony Blair, Charles A. Willard
R5,556 Discovery Miles 55 560 Ships in 12 - 19 working days
Tense across Languages (Hardcover): Renate Musan, Monika Rathert Tense across Languages (Hardcover)
Renate Musan, Monika Rathert
R5,074 Discovery Miles 50 740 Ships in 12 - 19 working days

This book addresses recent developments in the study of tense from a cross-paradigm and cross-linguistic point of view. Leading international scholars explore challenging ideas about tense at the interfaces between semantics and syntax as well as syntax and morphology. The book is divided into three main subsections: 1) Tense in tenseless languages; 2) Tense, mood, and modality, and 3) Descriptive approaches to some tense phenonema. Although time is a universal dimension of the human experience, some languages encode reference to time without any grammatical tense morphology of the verb. Some of these exceptional "tenseless" languages are investigated in this volume: Kalaallisut, Paraguayan Guarani and Movima. Modal verbs are polyfunctional in the sense that they express both tense and modality. In this volume, an untypical modal is analyzed, a modal analysis of imperatives is argued for, and sentential mood, which is closely related to modality, is analyzed. It is always interesting to look at the expression of tense in understudied languages, which is done here for Scottish Gaelic, Austronesian Rukai and German dialects. The volume can be used for graduate and undergraduate level teaching

Discourse of Text Messaging - Analysis of SMS Communication (Hardcover, New): Caroline Tagg Discourse of Text Messaging - Analysis of SMS Communication (Hardcover, New)
Caroline Tagg
R6,070 Discovery Miles 60 700 Ships in 12 - 19 working days

This title reveals the depth and complexity of the language used in SMS text communication, and how it exploits various linguistic resources to create identities. Understanding the discourse of text messaging has profound implications for society. SMS messaging has impacted considerably on how we communicate with others. At the same time, negative, sometimes alarmist media coverage continues to fuel debate surrounding its 'damaging' effects on language and children's literacy. To what extent is this true? Should we worry about this communication tool - or embrace it? Drawing on a range of academic sources from various fields, this book describes the language used in a corpus of over 11,000 text messages, as yet the largest collection in the UK. In particular, the book defines text messaging as a language variety shaped by users' creative responses to the functions and limitations of the medium. This is an essential book for upper level undergraduates and postgraduates studying discourse analysis, as well as educators wanting to understand this important new form of discourse. Discourse is one of the most significant concepts of contemporary thinking in the humanities and social sciences as it concerns the ways language mediates and shapes our interactions with each other and with the social, political and cultural formations of our society. "The Continuum Discourse Series" aims to capture the fast-developing interest in discourse to provide students, new and experienced teachers and researchers in applied linguistics, ELT and English language with an essential bookshelf. Each book deals with a core topic in discourse studies to give an in-depth, structured and readable introduction to an aspect of the way language is used in real life.

The Ethics of Persuasion - Derrida's Rhetorical Legacies (Hardcover): Brooke Rollins The Ethics of Persuasion - Derrida's Rhetorical Legacies (Hardcover)
Brooke Rollins
R2,479 Discovery Miles 24 790 Ships in 10 - 15 working days
Patterns of Power - Teaching Grammar Through Reading and Writing, Grades 9–12 (Paperback): Jeff Anderson, Travis Leech, Holly... Patterns of Power - Teaching Grammar Through Reading and Writing, Grades 9–12 (Paperback)
Jeff Anderson, Travis Leech, Holly Durham
R1,915 Discovery Miles 19 150 Ships in 9 - 17 working days

Traditional grammar instruction often focuses too much on what's right or what's wrong, hiding the true power of conventions—the creation of meaning, purpose, and effect. Instead of hammering high school students with the mistakes they should avoid, Jeff Anderson, Travis Leech, and Holly Durham suggest exploring grammar through the celebration of author's purpose and craft. In Patterns of Power: Teaching Grammar Through Reading and Writing, Grades 9–12, they invite you to create an environment in which writers thrive while studying and appreciating the beauty, effects, and meaning of grammar. Inside this book, teachers will find a comprehensive explanation of the brain-based Patterns of Power invitational process, as well as: 35 standards-aligned lesson sets built around practical, engaging, inquiry-based methods that take deeper dives into grammar and craft than any worksheet, quiz, or editing exercise ever could A variety of high-interest model texts from authentic and diverse sources, including excerpts from classic and current novels, memoirs, plays, graphic novels, poems, and media Real-life classroom examples and tips with suggestions for scaffolding new learning and ideas for how to use the lessons in AP courses Templates for extended application, easy to locate printables, and ready-to-go visuals Additional Models for Further Study for extension opportunities in every lesson set An entire chapter devoted to helping high school writers master citations in research With hundreds of teach-tomorrow resources and implementation supports such as quick-reference guides, specific applications to reading instruction, and soundtrack suggestions to infuse the joy of music into grammar instruction, Patterns of Power gives you everything you need to inspire your high school writers to move beyond limitation and into the endless possibilities of what they can do as writers. The Patterns of Power series also includes Patterns of Power: Inviting Adolescent Writers into the Conventions of Language, Grades 6-8, Patterns of Power: Inviting Young Writers into the Conventions of Language, Grades 1-5, Patterns of Wonder: Inviting Emergent Writers to Play with the Conventions of Language, PreK-1, and Patterns of Power en Español: Inviting Bilingual Writers into the Conventions of Spanish, Grades 1-5.

Significance in Language - A Theory of Semantics (Hardcover): Jim Feist Significance in Language - A Theory of Semantics (Hardcover)
Jim Feist
R4,496 Discovery Miles 44 960 Ships in 9 - 17 working days

This book offers a unique perspective on meaning in language, broadening the scope of existing understanding of meaning by introducing a comprehensive and cohesive account of meaning that draws on a wide range of linguistic approaches. The volume seeks to build up a complete picture of what meaning is, different types of meaning, and different ways of structuring the same meaning across myriad forms and varieties of language across such domains, such as everyday speech, advertising, humour, and academic writing. Supported by data from psycholinguistic and neurolinguistic research, the book combines different approaches from scholarship in semantics, including formalist, structuralist, cognitive, functionalist, and semiotics to demonstrate the ways in which meaning is expressed in words but also in word order and intonation. The book argues for a revised conceptualisation of meaning toward presenting a new perspective on semantics and its wider study in language and linguistic research. This book will appeal to scholars interested in meaning in language in such fields as linguistics, semantics, and semiotics. The Open Access version of this book, available at http://www.taylorfrancis.com has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Participation & Identity - Empirical Investigations of States and Dynamics (Hardcover, New edition): Alexander Brock, Janet... Participation & Identity - Empirical Investigations of States and Dynamics (Hardcover, New edition)
Alexander Brock, Janet Russell, Peter Schildhauer, Merle Willenberg
R1,418 Discovery Miles 14 180 Ships in 12 - 19 working days

This volume focuses on the connection between participation constellations and identity construction as a specific, yet under-researched problem of text and media linguistics. It assembles empirical analyses of a wide range of corpora, ranging from naturally occurring talk-in-interaction over TV series and social media discourse to the linguistic landscapes of Namibia. In addition to insights into dynamic participation and identity constellations in the respective corpora, the articles develop new theoretical concepts and categories. This volume is of interest to advanced students and scholars in linguistics, media studies and sociology alike.

Perspectives and Approaches (Hardcover, Reprint 2011): Frans H. van Eemeren, Rob Grootendorst, J.Anthony Blair, Charles A.... Perspectives and Approaches (Hardcover, Reprint 2011)
Frans H. van Eemeren, Rob Grootendorst, J.Anthony Blair, Charles A. Willard
R5,561 Discovery Miles 55 610 Ships in 12 - 19 working days
Aristotle's Art of Rhetoric (Paperback, Annotated edition): Robert C Aristotle Aristotle's Art of Rhetoric (Paperback, Annotated edition)
Robert C Aristotle; Translated by Bartlett; Memoir by Bartlett
R539 R509 Discovery Miles 5 090 Save R30 (6%) Ships in 10 - 15 working days

For more than two thousand years. Aristotle's "Art of Rhetoric" has shaped thought on the theory and practice of rhetoric, the art of persuasive speech. In three sections, Aristotle discusses what rhetoric is, as well as the three kinds of rhetoric (deliberative, judicial, and epideictic), the three rhetorical modes of persuasion, and the diction, style, and necessary parts of a successful speech. Throughout, Aristotle defends rhetoric as an art and a crucial tool for deliberative politics while also recognizing its capacity to be misused by unscrupulous politicians to mislead or illegitimately persuade others. Here Robert C. Bartlett offers a literal, yet easily readable, new translation of Aristotle's "Art of Rhetoric," one that takes into account important alternatives in the manuscript and is fully annotated to explain historical, literary, and other allusions. Bartlett's translation is also accompanied by an outline of the argument of each book; copious indexes, including subjects, proper names, and literary citations; a glossary of key terms; and a substantial interpretive essay.

Food Justice Activism and Pedagogies - Literacies and Rhetorics for Transforming Food Systems in Local and Transnational... Food Justice Activism and Pedagogies - Literacies and Rhetorics for Transforming Food Systems in Local and Transnational Contexts (Hardcover)
Eileen E. Schell, Dianna Winslow, Pritisha Shrestha; Contributions by Deborah Adelman, Shamili Ajgoankar, …
R2,618 Discovery Miles 26 180 Ships in 12 - 19 working days

Food Justice Activism and Pedagogies: Literacies and Rhetorics for Transforming Food Systems in Local and Transnational Contexts brings together national and transnational scholars in the field of rhetoric, composition, writing studies, and other interdisciplinary fields to address food as a topic of inquiry and a matter of social and environmental justice. The contributors in this edited collection demonstrate that analyzing the literacies, rhetorics, and pedagogies needed to transform food systems is vital to creating sustainable food systems. The contributors advocate that food learning be taught and engaged at all levels of schooling and in society, including college courses and community settings. Scholars of rhetoric, interdisciplinary food studies, and sociology will find this book of particular interest.

Pragmalinguistik - Grundlagen - Anwendungen - Probleme (Paperback, Reprint 2010): Peter Ernst Pragmalinguistik - Grundlagen - Anwendungen - Probleme (Paperback, Reprint 2010)
Peter Ernst
R3,622 Discovery Miles 36 220 Ships in 12 - 19 working days

Although there is still no general agreement on the exact functions of linguistic pragmatics and the fields of activity it covers, it can generally be understood as the relationship of language to its users and the resultant practical applications of language. Thus it is one of the main concerns of research in this field to achieve a better understanding and account of the influence of extra-linguistic factors on language. In this introduction to the field, "pragmalinguistics" is seen as a field within the more general subject of "pragmatics." The book aims to familiarize those interested in linguistics with the problems and methods of what is still an "open" field of enquiry and to present its main topic areas - pragmalinguistics as a general semiotic theory, as speech act theory, as the linguistics of conversation, and as text linguistics.

Reagan's Soviet Rhetoric - Telling the Soviet Redemption Story (Hardcover): Mark Lavoie Reagan's Soviet Rhetoric - Telling the Soviet Redemption Story (Hardcover)
Mark Lavoie
R2,188 Discovery Miles 21 880 Ships in 12 - 19 working days

How did Ronald Reagan go from calling the Soviet Union an "evil empire" in his first term as president to saying the US had "forged a satisfying new closeness" with the Soviets by the end of his second term? In Reagan's Soviet Rhetoric: Telling the Soviet Redemption Story, rhetorical scholar Mark LaVoie examines the ways Reagan negotiated his shift from a vehemently anti-communist discourse to a rhetoric of guarded optimism about the future of US-Soviet relations that ultimately revealed a Soviet redemption narrative. Following Reagan's Soviet rhetoric from his 1947 testimony before the House Un-American Activities Committee to his Farewell Address in 1989, LaVoie considers the President's use of "Soviet/Nazi analogy," "historical narrative," "reciprocity," and other rhetorical strategies in creating the narrative. Scholars and students of rhetoric, history, and international relations will find this book particularly interesting.

The Discourse of Commercialization - A Multi-Perspectived Analysis (Hardcover): J. Crichton The Discourse of Commercialization - A Multi-Perspectived Analysis (Hardcover)
J. Crichton
R1,591 Discovery Miles 15 910 Ships in 10 - 15 working days

The last thirty years have seen the world transformed according to market models of competition and consumption. These changes have had profound consequences across the professions in areas as diverse as education, healthcare and social services. The Discourse of Commercialization examines what it means for professionals oriented towards service provision to work within this environment. Drawing on a multi-perspectived study of English Language Teaching colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. For anyone who wants to understand and address issues raised by the commercialization of professional practice with a particular focus on education, The Discourse of Commercialization provides an analysis that can inform organizational practice and change.

Troubled Talk - Metaphorical Negotiation in Problem Discourse (Hardcover, Reprint 2011): Irit Kupferberg, David Green Troubled Talk - Metaphorical Negotiation in Problem Discourse (Hardcover, Reprint 2011)
Irit Kupferberg, David Green
R3,657 R3,294 Discovery Miles 32 940 Save R363 (10%) Ships in 10 - 15 working days

How is meaning constructed discursively by participants in problem discourse? To which discursive resources do they resort in order to accomplish their complicated tasks of problem presentation and negotiation of possible solutions? To what extent are these resources related to the interactional and meaningful construction of problems and solutions? Irit Kupferberg and David Green- a discourse analyst and a clinical psychologist- have explored naturally-occurring media, hotline, and cyber troubled discourse in a quest for answers. Inspired by a constructivist-interpretive theoretical framework grounded in linguistic anthropology, conversation analysis, narrative inquiry, and clinical psychology as well as their professional experience, the authors put forward three novel claims that are illustrated by 70 attention-holding examples. First, sufferers often present their troubles through detailed narrative discourse as well as succinct story-internal tropes such as metaphors and similes- discursive resources that constitute two interrelated versions of the troubled self. Particularly interesting are the intriguing figurative constructions produced in acute emotional states or at crucial discursive junctions. Second, such figurative constructions often 'lubricate' the interactive negotiation of solutions. Third, when the figurative and narrative resources of self-construction are employed in the public arena they are used and sometimes abused by the media representatives, depending on a plethora of contextual resources identified in this book.

From Cognitivism to Ecologism in Language Studies (Hardcover, New edition): Marta Boguslawska, Alina Andreea Dragoescu Urlica,... From Cognitivism to Ecologism in Language Studies (Hardcover, New edition)
Marta Boguslawska, Alina Andreea Dragoescu Urlica, Lulzime Kamberi
R1,185 Discovery Miles 11 850 Ships in 12 - 19 working days

Recent decades of studies have been human-centred while zooming in on cognition, verbal choices and performance. (...) [and] have provided interesting results, but which often veer towards quantity rather than quality findings. The new reality, however, requires new directions that move towards a humanism that is rooted in holism, stressing that a living organism needs to refocus in order to see the self as a part of a vast ecosystem. Dr Izabela Dixon, Koszalin University of Technology, Poland This volume is a collection of eight chapters by different authors focusing on ecolinguistics. It is preceded by a preface (..) underlin[ing] the presence of ecolinguistics as a newly-born linguistic theory and practice, something that explains the mosaic of content and method in the various chapters, with a more coherent approach being the aim for future research. Prof. Harald Ulland, Bergen University, Norway

Episodes in the Rhetoric of Government-Indian Relations (Hardcover): Janice Schuetz Episodes in the Rhetoric of Government-Indian Relations (Hardcover)
Janice Schuetz
R2,938 Discovery Miles 29 380 Ships in 10 - 15 working days

Scholarly considerations of the relationship between the United States government and Native Americans have largely ignored the rhetoric utilized by both in the course of their ongoing conflicts. This fascinating new study concentrates on the persuasive and public strategies of both government and Indian leaders, focusing on the written and oral records of several key episodes in American history. This approach, which author Janice Schuetz calls rhetorical ancestry reveals the ways in which government and Indian spokespersons have constituted and defined issues; created, prolonged, and managed conflict; and silenced and empowered each other's voices.

Chronicling the emergence of government and Indian leaders who were forced to deal with conflicts in new ways, each chapter makes use of historical evidence to draw inferences about the rhetorical features of the discourse and its effects. Both verbal and nonverbal rhetoric--including treaties, letters, oral histories, speeches, ritual performances, media reports, biographical narratives, protests and demonstrations, political hearings, and legal proceedings--are represented here, illuminating a legacy that evolved in the personal and political language of its participants.

Handbook of Research on Narrative Interactions (Hardcover): Recep Yilmaz Handbook of Research on Narrative Interactions (Hardcover)
Recep Yilmaz
R8,402 Discovery Miles 84 020 Ships in 10 - 15 working days

Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.

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