Unlike the competition, which can be much more theory-heavy texts, this book focuses on how strategy works in everyday practice, which is becoming the core focus of Strategic Management courses globally; New edition has been fully updated throughout, including new case studies from emerging markets and pedagogy such as practice boxes and reflective questions to aid student comprehension of the theory; Online resources include chapter-by-chapter PowerPoint slides and a test bank of questions.

Why do projects fail?The people who plan and execute major projects are often highly skilled and highly regarded. They are not obviously incompetent. Where a project uses external suppliers or contractors as a significant support to project delivery, the risk of a fundamental failure seems to escalate. Is this a failure of project management? A failure of procurement? A failure of both? Or are there other factors at play? This book aims to be a self-help manual. It will enable you to improve your personal and corporate performance. It will also help you ensure that the sub-system elements of a project, where there are 'interfaces' between systems that need to 'talk' to each other, will be effectively managed - with no nasty surprises. Buying and integrating advanced technologyRight First Time - Buying and integrating advanced technology for project success does not pretend to hold the key to a 'nirvana' of project delivery. Rather, it gets straight to the point about buying - and integrating - advanced technology. It recognises that integrating sub-systems is fertile ground for failure and that effective procurement is increasingly important in project delivery. The failure of one sub-system can undermine an entire project, and the integration of sub-components is all too often assumed to be a technical problem that 'technical people' will overcome. Few projects make integration a defined subset of the overall project plan, yet most will benefit from doing so. A project management playbookA management book rather than a technical book, Right First Time - Buying and integrating advanced technology for project success focuses on the difficult issue of sub-system integration in the context of third-party (supply) relationships. If you are responsible for project management and practical delivery, at senior or junior level, it provides lots of practical questions to help you work through the issues, acting as a catalyst for supplementary questions and lines of investigation, focusing on potential problem areas relevant to your own context. Powerful learning outcomes and self-reflective questions at the end of each chapter enable you to create key action points and assess your organisation's approach to improve project management governance and ensure you get it right first time. Project managers, procurement managers, business change managers, commercial managers, mobilisation/transition managers, product managers and contract managers will all find value in this comprehensive guide to managing sub-system integration for project success.

How can you be sure you are buying the company you think you are? Are you sure it is as good as the seller says? How can you be certain unexpected costs and obligations will not suddenly appear once you are the owner and responsible for them? How best can you arm yourself for the negotiations? Have you worked out precisely what you are going to do with it once it is yours? How do you set the priorities for change to recoup the premium you have paid for it? The answer to all these questions, and many more, lies within a series of three comprehensive yet concise volumes by Peter Howson. The Essentials of M&A Due Diligence, the first in the series, is a must for anyone who needs to master the essentials of due diligence with the minimum effort and in the minimum amount of time. Straightforward and unbiased, it sets out the fundamentals of pre-acquisition investigations, showing which are appropriate and why.

With the advent of electronic databases, information technologies, and the Internet, organizations now more than ever have easy access to all the knowledge they need to conduct their affairs. Identifying the useful information in all that data, however, can pose a challenge. Knowledge Discovery, Transfer, and Management in the Information Age brings together the latest empirical research in knowledge management practices and information retrieval strategies to assist organizations in effectively and efficiently utilizing the data at their disposal. Academics, managers, researchers, and professionals within the field of knowledge management will make use of this book to increase their understanding of best practices in the manipulation of information resources.

Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and?fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you?ll explore thought-provoking topics such as these: the World Wide Web as one of the most significant technological developments in travel and tourism marketing the advantages of understanding the impact that a tourist's country of origin has on small island destinations pinpointing problems in a specific business venture so you can avoid similar mistakes providing interactive maps to potential consumers through Geographic Information Systems determining the effectiveness of brochures reformulating and promoting a consistent image of a destination in order to better serve consumers the fast-growing market of nature travelers and how they can be targeted more effectivelyIn this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.

This Companion provides a comprehensive, state-of-the-art overview and critical evaluation of existing conceptualizations and new developments in innovation research. Arguing that innovation research requires inter- and trans-disciplinary explanations and methodological pluralism at various levels, it draws on multiple perspectives of innovation, knowledge and creativity from economics, geography, history, management, political science and sociology. The Companion provides the definitive guide to the field and introduces new approaches, perspectives and developments. The Companion systematically analyzes the challenges, problems and gaps in innovation research. Leading scholars reflect upon and critically assess the fundamental topics of the field, including: innovation as a concept innovation and institutions innovation and creativity innovation, networking and communities innovation in permanent spatial settings innovation in temporary and virtual settings innovation, entrepreneurship and market making innovation governance and management. Innovation researchers and students in economics, economic geography, industrial sociology, innovation studies, international business, management and political science will find the Companion to be an essential resource. It will also appeal to practitioners in innovation and policy makers in economic development, public policy and innovation policy. Contributors include: H. Bathelt, N. Bradford, T. Burger-Helmchen, M. Callon, U. Cantner, P. Cohendet, D.H. Cropley, L. D'Adderio, P. Desrochers, U. Dewald, G. Dosi, D. Dougherty, J.Y. Douglas, J.R. Faulconbridge, M.P. Feldman, M. Ferrary, D. Foray, N. Geilinger, E. Giuliani, J. Gluckler, B. Godin, F. Golfetto, G. Grabher, M. Granovetter, S. Haefliger, I. Hamdan-Livramento, A.B. Hargadon, A. Hatchuel, S. Henn, J.-A. Heraud, A.J. Herod, C. Hussler, O. Ibert, A. Lagendijk, P. Le Masson, S. Leppala, D. Leslie, S. Lhuillery, P. Li, N. Lowe, B.-A. Lundvall, E.J. Maelecki, L. Marengo, S. McGrath-Champ, J. Merkel, S. Ogawa, F. Pachidou, G. Parmentier, J. Penin, G. Pickren, A.C. Pratt, J. Raffo, A. Rainnie, A. Rallet, N.M. Rantisi, D. Rinallo, J. Roberts, R.G. Shearmur, L. Simon, B. Sinclair-Desgagne, B. Spigel, J. Szurmak, A. Torre, B. Truffer, A. Van Assche, W. Vanhaverbeke, S. Vannuccini, C. Vellera, E. Vernette, G. von Krogh, B. Weil, D.A. Wolfe

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you?ll be prepared to offer services that meet the public's demands, and you?ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book's "real-life" segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You?ll turn to it again and again for guidance and practical, easy suggestions

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you?ll be prepared to offer services that meet the public's demands, and you?ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book's "real-life" segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You?ll turn to it again and again for guidance and practical, easy suggestions

As service centred organisations become and focused on the customer, values are co-created with their customers through organisational capabilities. The central part of these capabilities is knowledge which is directly supported by information technology and the relationships between the service firms' knowledge, capabilities, IT and strategy is essential for superior value co-creation with customers. Knowledge Driven Service Innovation and Management: IT Strategies for Business Alignment and Value Creation provides a comprehensive collection of research and analysis on the principles of service, knowledge and organisational capabilities. This book aims to clarify IT strategy procedures and management practices and how they are used to shape a firm's knowledge organisations as well as facilitate service innovation and customer value co-creation.

In this solutions-focused collection of sport corruption case studies, leading researchers consider how to re-establish trust both within sports organisations and in the wider sporting public. Inspired by the idea of 'moral repair', the book examines significant corruption cases and the measures taken to reduce further harm or risk of recurrence. The book has an international scope, including case study material from Europe, Asia, Africa, Australia and New Zealand, and covers important contemporary issues including whistleblowing, bribery, match-fixing, gambling, bidding for major events, and good governance. It examines the loss of trust at both national and international levels. Drawing on cutting-edge research, the book includes both on-field and off-field examples, from Olympic, non-Olympic, professional and amateur sports, as well as diverse academic and practitioner perspectives. Offering an important contribution to current debates and a source of reflection on best professional practice, Restoring Trust in Sport helps us to better understand why corruption happens in sport and how it can and should be addressed. This is invaluable reading for all advanced students, researchers, managers and policy makers with an interest in integrity in sport, sport ethics, sport management, sport governance, sports law, and a useful reference for anybody working in criminology, business and management, law, sociology or political science.

This book investigates in detail large-scale group decision-making (LSGDM) problem, which has gradually evolved from the traditional group decision-making problem and has attracted more and more attention in the age of big data. Pursuing a holistic approach, the book establishes a fundamental framework for LSGDM with uncertain and behavioral considerations. To address the behavioral uncertainty and complexity of large groups of decision-makers, this book mainly focuses on new solutions of LSGDM problems using the interval type-2 fuzzy uncertainty theory and social network analysis techniques, including the exploration of uncertain clustering analysis, the consideration of social relationships, especially trust relationships, the construction of consensus evolution networks, etc. The book is intended for researchers and postgraduates who are interested in complex group decision-making in the new media era. Authors also investigate the similar features between LSGDM problems and group recommendations to study the applications of LSGDM methods. After reading this book, readers will have a new understanding of the LSGDM study under the real complicated context. 

Emphasis on the governance of nonprofit sport organisations (i.e., community clubs, national federations, international federations) that constitute the lifeblood of the sport ecosystem. Describes the notion of governance in and across sport Highlights why sport governance is becoming increasingly important Discusses what sporting Boards do and how they should do what they do, in the context of effective sport organizations Offers tools that ensure good governance in pursuit of organizational effectives

This thoroughly revised second edition of the Handbook on the Knowledge Economy expands the range of issues presented in the first edition and reflects important new progress in research about knowledge economies. Readers with interests in managing knowledge- and innovation-intensive businesses and those who are seeking new insights about how knowledge economies work will find this book an invaluable reference tool. Chapters deal with issues such as open innovation, wellbeing, and digital work that managers and policy makers are increasingly asked to respond to. Contributors to the Handbook are globally recognized experts in their fields providing valuable guidance. This comprehensive and stimulating Handbook will prove an important resource for practitioners and academics in diverse areas of interest, including: knowledge management, innovation management, knowledge policy, social epistemology, and development studies. Contributors: J. Adelstein, M. Bennett, R. Bridgstock, S. Clegg, H.-J. Engelbrecht, R. Harwood, G. Hearn, T. Kastelle, N. Kay, R.A. Lanham, S. Macaulay, J.L. Mast, N. Maxell, S. Moger, J. Potts, D. Rooney, D. Simoes-Brown, J. Steen, N. Stehr, R. ten Bos

This book focuses on the analysis of transportation economics development with spatiotemporal characteristics in both theory and practice. The comprehensive and general theory development, practical transportation events and policy implications are addressed. The book pursues three main objectives: firstly, to structurally describe the overall spatiotemporal transportation theory development; secondly, to break down transportation elements and transportation modes into railway, highway, water, civil aviation, pipeline and urban transportation for the purposes of in-depth professional analysis; and thirdly, to summarize transportation trends including car-hailing, shared bicycles, etc., in China to reveal their policy implications.

1 Einfuhrung in die Thematik.- 1.1 Begriffsfindungen.- 1.2 Herausforderung Nr. 1: Der Preiskarnpf in der IT-Branche.- 1.3 Von Umsatzzielen und Provisionsmodellen.- 1.3.1 Einfuhrung und Begriffsfindungen.- 1.3.2 Umsatzziele.- 1.3.3 Das lineare Provisionsmodell.- 1.3.4 Das progressive Provisionsmodell.- 1.3.5 Zusammenfassung.- 1.4 Der Forecast.- 1.4.1 Begriffsfindung.- 1.4.2 Moegliche Einflussgroessen im Forecast.- 1.4.3 Informationen, die der Forecast beinhalten sollte.- 1.4.4 Forecast Meetings.- 1.4.5 Fazit.- 1.5 Vorgehensweisen im Vertrieb.- 1.5.1 Allgemeines zu Vorgehensweisen im Vertrieb.- 1.5.2 Unterschiedliche Modelle.- 1.5.3 Aufwandsbetrachtungen im Vertrieb.- 1.5.4 Der Vertriebszyklus - Sales Cycle.- 1.5.5 Unterschiedliche Vertriebsansatze hinsichtlich der Zielgruppe beim Kunden.- 1.5.6 Der "Take-the-money-and-go"-Ansatz.- 1.5.7 Argumentationshilfe Return on Investment.- 1.5.8 Fazit.- 1.6 Die Quartalsdenke.- 1.6.1 Einfuhrung.- 1.6.2 Umsatzziele boersennotierter Unternehmen.- 1.6.3 Damoklesschwert Quartalsende.- 1.6.4 Konsequenzen der Quartalsdenke.- 1.6.5 Fazit.- 1.7 Vertrieb uber das Internet.- 1.7.1 Ruckblick.- 1.7.2 Vorgehensweise beim Vertrieb uber das Internet.- 1.7.3 Zu schaffende Grundvoraussetzungen.- 1.7.4 Fazit.- 1.8 Call Center.- 1.8.1 Einfuhrung.- 1.8.2 Arbeitsweise von Call Centern.- 1.8.3 Die 3 Schritte eines Piloten.- 1.8.4 Auswahl eines Call Centers.- 1.8.5 Vorteile des Einsatzes von Call Centern.- 1.8.6 Entlohnung von Call Centern.- 1.8.7 Weitere Einsatzmoeglichkeiten von Call Centern.- 1.8.8 Fazit.- 1.9 Vertriebsgebiete.- 1.9.1 Einfuhrung.- 1.9.2 Nach Postleitzahlen aufgebaute Vertriebsgebiete.- 1.9.3 Nach Branchen aufgeteilte Vertriebsgebiete.- 1.9.4 Mischung zwischen Branchen- und Postleitzahlen-orientierten Vertriebsgebieten.- 1.9.5 Problemfalle bei der Zuordnung.- 1.9.6 Fazit.- 1.10 Ausblick auf die weiteren Inhalte dieses Buches.- 2 Rollen im Vertrieb.- 2.1 Einfuhrung in Rollen.- 2.2 Die einzelnen Rollen innerhalb einer grossen Vertriebsorganisation.- 2.2.1 Der Vertriebsleiter.- 2.2.2 Der Vertriebsdirektor.- 2.2.3 Der Gebietsleiter.- 2.2.4 Der Vertriebsmitarbeiter.- 2.2.5 Der Telesales.- 2.2.6 Der Telequalifizierer.- 2.2.7 Zusammenfassung.- 2.3 Die Wirkungsfelder der unterschiedlichen Rollen.- 2.3.1 Einfuhrung.- 2.3.2 Wirkungsfeld des Vertriebsleiters.- 2.3.3 Wirkungsfeld des Vertriebsdirektors.- 2.3.4 Wirkungsfeld des Gebietsverkaufsleiters.- 2.3.5 Wirkungsfeld des Vertriebsmitarbeiters.- 2.3.6 Wirkungsfeld des Telesales.- 2.3.7 Wirkungsfeld des Telequalifizierers.- 2.4 Der Presales als Bindeglied zum Vertriebsmitarbeiter.- 2.4.1 Vorbemerkung.- 2.4.2 Aufgabenbeschreibung des Presales.- 2.4.3 Der Presales-Pool.- 2.4.4 Wirkungsfeld des Presales.- 2.4.5 Der Unterschied zum Consulting-Mitarbeiter.- 2.4.6 Zusammenfassung.- 2.5 Fazit.- 3 Produktvertrieb versus Dienstleistungsvertrieb.- 3.1 Einfuhrung in die Thematik.- 3.2 Die wesentlichen Unterschiede zwischen Produkt- und Dienstleistungsvertrieb.- 3.2.1 Allgemeines.- 3.2.2 Unterschiede beim Geldfluss.- 3.2.3 Unterschiede im Risiko.- 3.2.4 Unterschiede im Vertriebsansatz.- 3.2.5 Unterschiede bei der Kompensation von Umsatzausfallen.- 3.2.6 Unterschiede in der Motivation.- 3.2.7 Fazit.- 3.3 Gemeinsamkeiten zwischen Produkt- und Dienstleistungsvertrieb.- 3.3.1 Allgemeines.- 3.3.2 Gesprachsvorbereitung.- 3.3.3 Wettbewerbsbetrachtungen.- 3.3.4 Fazit.- 3.4 Gemeinsames Hilfsmittel im Vertrieb: Der Workshop.- 3.4.1 Hinfuhrung zum Thema.- 3.4.2 Zielsetzung des Workshops.- 3.4.3 Berechnung des Workshops.- 3.4.4 Zusammensetzung des Teilnehmerkreises.- 3.4.5 Inhaltliche Gestaltung eines Workshops beim Kunden.- 3.4.6 Auswirkungen eines erfolgreichen Workshops.- 3.4.7 Externe Unterstutzung bei der Konzeption eines Workshops.- 3.5 Integration von Risikomanagement.- 3.5.1 Einleitung.- 3.5.2 Erstellen einer Risikoliste.- 3.5.3 Festlegen von Risikoklassen und Risikowahrscheinlichkeitsklassen.- 3.5.4 Ableiten einer Risikomatrix.- 3.5.5 Ergebnisse.- 3.

Strategic information systems have emerged as one of the most effective applications of information technology in support of the strategic management of organizations. Cases on Strategic Information Systems presents a wide range of the most current issues, challenges, problems, opportunities, and solutions related to the development and management of strategic information systems. Real-life cases included in this publication demonstrate successes and pitfalls related to the planning and utilization of strategic information systems of organizations throughout the world. Cases on Strategic Information Systems provides practitioners, educators, and students with important examples of the successes and failures in the implementation of strategic information systems, and stands as an outstanding collection of current, real-life situations associated with the effective utilization of strategic information systems.

This book demonstrates the concept of ecological system of the smart ports. The innovation is emphasized as the essence of the ecological system as well as the prerequisite and foundation of sustainable development of smart ports. The main supporting technologies of smart ports, including cyber-physical system, middle-office system, blockchain, artificial intelligence, machine vision, AR/VR, system simulation and emulation, digital monitoring and diagnosis, etc., are introduced with concepts and development descriptions as well as practical application cases. It could be used as demonstration and reference for the administrative staff, engineers and technicians as well as researchers in construction and operation of smart ports.

Multifaceted social problems like disaster relief, homelessness, health care, and academic achievement gaps cannot be adequately addressed with isolated and disconnected public service agencies. The Actionable Intelligence for Social Policy model addresses the limitations to traditional approaches to American public administration.

The modern shipping industry has reached maturity; market demand and landscape shifts force industry agents to find new pathways to successful development. The Northern Sea Route (NSR) as a new pathway between Europe and Asia brings both opportunities and challenges to global logistics systems. These circumstances make commercial exploitation of the route a subject of intense focus in many countries actively involved in sea transportation. This book identifies specific problems and provides possible solutions to them by calling on the accumulated knowledge of researchers and practitioners with competencies from diverse areas, including transport and logistics, Arctic studies, IT and digital technologies, socio-economic systems analysis, hydrocarbon production, transport, business modeling, design of information systems and applications, and engineering requirements for IT services. It represents the integrated experience and expertise of researchers from Canada, Germany, Russia, and the Netherlands, including experts from oil and gas enterprises, shipping lines, logistics companies, and IT companies.

This book is a collection of high scientific novel contributions addressing several of these challenges. These articles are extended versions of a selection of the best papers that were initially presented at the French-speaking conferences EGC'2019held in Metz (France, January 21-25, 2019). These extended versions have been accepted after an additional peer-review process among papers already accepted in long format at the conference. Concerning the conference, the long and short papers selection were also the result of a double blind peer review process among the hundreds of papers initially submitted to each edition of the conference (acceptance rate for long papers is about 25%.

Climate change represents the most important environmental challenge of our time. Organisations are responding by implementing governance processes and taking action to reduce their own emissions and the emissions from their supply chains and value chains. Yet very little is known about how these efforts contribute to reducing greenhouse gas emissions (if, indeed, they make any substantive contribution at all) or about how they might be harnessed to deliver more ambitious reductions in emissions. This book explains when and where particular forms of governance intervention - including internal governance processes and external governance pressures - are likely to impact climate change. From this analysis, it offers practical proposals on the climate policy frameworks that need to be in place to facilitate or accelerate changes in corporate behaviour. The book is truly global: it focuses on the world's 25 largest retailers (including Walmart, Tesco, Carrefour, Sears and Aldi) and is based on detailed interviews with senior managers from these corporations, and with key global and national NGOs, corporate responsibility experts, politicians and regulators. These interviews provide clear insights into how external governance pressures and actions (public opinion, regulation, incentives) interact with internal governance conditions (management systems and processes, corporate policies, board/CEO leadership) to change and shape corporate actions on climate change and, in turn, the climate change impacts of these corporations. This book can be used as a core reference for any courses dealing with corporate governance and business strategy, in particular those relating to climate change and to environmental management more generally. It is also of relevance to business practitioners, public policy makers, investors and NGOs interested in ensuring that companies play a constructive role in the transition to a low-carbon economy.

This book tells the story of how the convergence between corporate sustainability and sustainable investing is now becoming a major force driving systemic market changes. The idea and practice of corporate sustainability is no longer a niche movement. Investors are increasingly paying attention to sustainability factors in their analysis and decision-making, thus reinforcing market transformation. In this book, high-level practitioners and academic thought leaders, including contributions from John Ruggie, Fiona Reynolds, Johan Rockstroem, and Paul Polman, explain the forces behind these developments. The contributors highlight (a) that systemic market change is influenced by various contextual factors that impact how sustainable investing is perceived and practiced; (b) that the integration of ESG factors in investment decisions is impacting markets on a large scale and hence changes practices of major market players (e.g. pension funds); and (c) that technology and the increasing datafication of sustainability act as further accelerators of such change. The book goes beyond standard economic theory approaches to sustainable investing and emphasizes that capitalism founded on more real-world (complex) economics and cooperation can strengthen ESG integration. Aimed at both investment professionals and academics, this book gives the reader access to more practitioner-relevant information and it also discusses implementation issues. The reader will gain insights into how "mainstream" financial actors relate to sustainable investing.