Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you?ll be prepared to offer services that meet the public's demands, and you?ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book's "real-life" segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You?ll turn to it again and again for guidance and practical, easy suggestions

With the advent of electronic databases, information technologies, and the Internet, organizations now more than ever have easy access to all the knowledge they need to conduct their affairs. Identifying the useful information in all that data, however, can pose a challenge. Knowledge Discovery, Transfer, and Management in the Information Age brings together the latest empirical research in knowledge management practices and information retrieval strategies to assist organizations in effectively and efficiently utilizing the data at their disposal. Academics, managers, researchers, and professionals within the field of knowledge management will make use of this book to increase their understanding of best practices in the manipulation of information resources.

With a focus on cargo transportation, this book addresses the development of approaches intended to secure an infrastructure of smart services to support the adaptive implementation of online multi-modal freight transport management processes. It discusses the development of multi-criteria decision-making components and their integration into the multi-layered computer-based information management of intelligent systems. Through detailed descriptions of various components of intelligent transport management systems, the book demonstrates how to develop the services needed in the right place and at the right time, and how to properly adapt to user needs, making necessary interventions to ensure the safety of the transportation process. Further, it describes the main ways to increase the autonomy and efficiency of user-vehicle interaction and shows how Information and Communications Technology (ICT) structural support for current and past situations in AI-based systems can help to anticipate future developments in freight transportation.

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

The last two decades have seen a shift towards service-based value in a process referred to as servitization. Manufacturers have been challenged to create relevant knowledge and adapt to this change. This book has two key purposes. First of all, the authors examine the theoretical underpinnings of knowledge management and servitization, before proposing a conceptual model for knowledge co-creation and organizational knowledge management processes. Then, the model is tested through a series of case studies from Japan and Malaysia, providing insight into experiences of business transformation from produce-centric to service-centric in developed and developing Asian economies. This book will be of interest to academics, students and practitioners in servitization, knowledge creation and knowledge management, especially those interested in Asian economies.

This book is a unique compilation of comprehensive works covering the potentials, challenges, and realities of geographical indications from an Indian perspective. The book encompasses critical studies on legal, regulatory, and institutional frameworks and debates surrounding geographical indications. The concept of geographical indication has not received paramount importance in India compared to the other forms of intellectual property rights like patents and trademarks, while GI is becoming critical in national and international discourses. It aims at presenting both national and international situations and discussions, which will appeal to readers worldwide. This book in its first part elaborately deals with the genesis of the GI Act, and then it goes on to analyze both substantive as well as procedural aspects of the registration under the Indian GI Act and tries to identify the discrepancy and gaps in the laws. Also, a comparative perspective has been built by analyzing the GI laws and regulations of some developed countries with that of India. The challenges in existing regulation for quality control and enforcement of GI products in the Indian GI Act have been dealt comprehensively by the authors which are critical in achieving the stated objectives of the Act. The book also focuses on the role of geographical indication in the socio-economic development of rural India. The authors have illustrated how the GI can act as an effective mechanism for employment generation and sustainable growth opportunities in different sectors like agriculture, food, and handicraft. The interaction of GI with traditional knowledge and biodiversity and their impact on society is also extensively covered. The book contains real-life case studies by the authors from different states of India highlighting the success stories and missed opportunities of different GIs and the way forward where the GI can function as an effective tool for the overall development of a country and promote international trade. The book will provide law students, scholars from legal and IP disciplines, legal practitioners, producers, and policymakers a factual and multidimensional insight into the GI system in India. This will further promote research in this area, particularly from an Asian perspective and enhance the real-life application of GI to varied products.

This book describes the linkage between the worlds of culture and inclusion based on the concept of intercultural proficiency (IP). It explains the building blocks of intercultural proficiency by providing a conceptual framework that combines and structures the existing knowledge base and extends it by incorporating the author's own empirical research work. The framework presents not only a comprehensive and universal model based on existing concepts but also implications for learning and teaching strategies. This book and the IP concept provide guidance for students, early working professionals as well as seasoned working professionals on how to thrive and succeed when interacting with different cultures. It allows us to think outside our narrow cultural boundaries and decode complex cross-cultural interactions. Thus, the IP approach can be applied in academic and corporate settings, as it facilitates potential for solution of the issues associated with multicultural workforces and global operations of organizations.

Why do projects fail?The people who plan and execute major projects are often highly skilled and highly regarded. They are not obviously incompetent. Where a project uses external suppliers or contractors as a significant support to project delivery, the risk of a fundamental failure seems to escalate. Is this a failure of project management? A failure of procurement? A failure of both? Or are there other factors at play? This book aims to be a self-help manual. It will enable you to improve your personal and corporate performance. It will also help you ensure that the sub-system elements of a project, where there are 'interfaces' between systems that need to 'talk' to each other, will be effectively managed - with no nasty surprises. Buying and integrating advanced technologyRight First Time - Buying and integrating advanced technology for project success does not pretend to hold the key to a 'nirvana' of project delivery. Rather, it gets straight to the point about buying - and integrating - advanced technology. It recognises that integrating sub-systems is fertile ground for failure and that effective procurement is increasingly important in project delivery. The failure of one sub-system can undermine an entire project, and the integration of sub-components is all too often assumed to be a technical problem that 'technical people' will overcome. Few projects make integration a defined subset of the overall project plan, yet most will benefit from doing so. A project management playbookA management book rather than a technical book, Right First Time - Buying and integrating advanced technology for project success focuses on the difficult issue of sub-system integration in the context of third-party (supply) relationships. If you are responsible for project management and practical delivery, at senior or junior level, it provides lots of practical questions to help you work through the issues, acting as a catalyst for supplementary questions and lines of investigation, focusing on potential problem areas relevant to your own context. Powerful learning outcomes and self-reflective questions at the end of each chapter enable you to create key action points and assess your organisation's approach to improve project management governance and ensure you get it right first time. Project managers, procurement managers, business change managers, commercial managers, mobilisation/transition managers, product managers and contract managers will all find value in this comprehensive guide to managing sub-system integration for project success.

This book contains the first and second volume papers from the 8th International Conference on the History of Records and Archives (I-CHORA 8). Contributors present articles that propose new solutions and aspirations for a new era in the technology of archives and recordkeeping. Topics cover rethinking the role played by archivists, and reframing recordkeeping practices that focus on the rights of the subjects of the records. This text appeals to students, researchers and professionals in the field. Previously published in: Archival Science: "Special Issue: Archives in a Changing Climate - Part I" and "Archives in a Changing Climate - Part II" Chapter "Displaced archives": proposing a research agenda is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Strategic information systems have emerged as one of the most effective applications of information technology in support of the strategic management of organizations. Cases on Strategic Information Systems presents a wide range of the most current issues, challenges, problems, opportunities, and solutions related to the development and management of strategic information systems. Real-life cases included in this publication demonstrate successes and pitfalls related to the planning and utilization of strategic information systems of organizations throughout the world. Cases on Strategic Information Systems provides practitioners, educators, and students with important examples of the successes and failures in the implementation of strategic information systems, and stands as an outstanding collection of current, real-life situations associated with the effective utilization of strategic information systems.

How can you be sure you are buying the company you think you are? Are you sure it is as good as the seller says? How can you be certain unexpected costs and obligations will not suddenly appear once you are the owner and responsible for them? How best can you arm yourself for the negotiations? Have you worked out precisely what you are going to do with it once it is yours? How do you set the priorities for change to recoup the premium you have paid for it? The answer to all these questions, and many more, lies within a series of three comprehensive yet concise volumes by Peter Howson. The Essentials of M&A Due Diligence, the first in the series, is a must for anyone who needs to master the essentials of due diligence with the minimum effort and in the minimum amount of time. Straightforward and unbiased, it sets out the fundamentals of pre-acquisition investigations, showing which are appropriate and why.

The most essential component of every project manager’s job is the ability to identify potential risks before they cause unnecessary headaches and turmoil all around.

All projects are inherently risky, and complex ones can potentially be the downfall for even the most experienced project manager. From technical challenges and resource issues to unrealistic deadlines and problems with your subcontractors, any number of things can go wrong.

Fully updated, consistent with PMI® standards, and addressing “VUCA” (Volatility, Uncertainty, Complexity, and Ambiguity—the now-common business and project management acronym), this book remains the definitive resource for project managers seeking to be proactive in their efforts to guard against failure and minimize unwanted surprises.

Identifying and Managing Project Risk draws on real-world situations and hundreds of risk examples to show you how to:

• Thoroughly discover and document risks
• Use risk assessment techniques effectively
• Implement a system for monitoring and controlling projects
• Personalize proven methods for project risk management on any type of project

Complete with fresh guidance on program risk management, qualitative and quantitative risk analysis, simulation and modeling, and significant “non-project” risks, this one-stop indispensable resource is what every project manager needs to avoid chaos and keep their projects on track.

This book focuses on the analysis of transportation economics development with spatiotemporal characteristics in both theory and practice. The comprehensive and general theory development, practical transportation events and policy implications are addressed. The book pursues three main objectives: firstly, to structurally describe the overall spatiotemporal transportation theory development; secondly, to break down transportation elements and transportation modes into railway, highway, water, civil aviation, pipeline and urban transportation for the purposes of in-depth professional analysis; and thirdly, to summarize transportation trends including car-hailing, shared bicycles, etc., in China to reveal their policy implications.

The modern shipping industry has reached maturity; market demand and landscape shifts force industry agents to find new pathways to successful development. The Northern Sea Route (NSR) as a new pathway between Europe and Asia brings both opportunities and challenges to global logistics systems. These circumstances make commercial exploitation of the route a subject of intense focus in many countries actively involved in sea transportation. This book identifies specific problems and provides possible solutions to them by calling on the accumulated knowledge of researchers and practitioners with competencies from diverse areas, including transport and logistics, Arctic studies, IT and digital technologies, socio-economic systems analysis, hydrocarbon production, transport, business modeling, design of information systems and applications, and engineering requirements for IT services. It represents the integrated experience and expertise of researchers from Canada, Germany, Russia, and the Netherlands, including experts from oil and gas enterprises, shipping lines, logistics companies, and IT companies.

It has been long understood that value creation by corporate strategists is determined by their ability to effectively deploy resources across multiple business units. Recently, scholarly attention has been dominated by studies of "synergy", or sharing resources across businesses. However, a second type of resource deployment, "resource redeployability" or "resource configuration", where resources are withdrawn from one business unit and reallocated to another may not only effect firm value creation, but also firm and industry evolution. This volume advances the resource deployment and synergy debate, and how they differentially affect value and firm decision-making. It clarifies the theoretical determinants and effects of each, revisiting prior work that investigates the benefits of synergy-based strategy, and assessing the benefits of an increased focus on redeployability.

This book investigates in detail large-scale group decision-making (LSGDM) problem, which has gradually evolved from the traditional group decision-making problem and has attracted more and more attention in the age of big data. Pursuing a holistic approach, the book establishes a fundamental framework for LSGDM with uncertain and behavioral considerations. To address the behavioral uncertainty and complexity of large groups of decision-makers, this book mainly focuses on new solutions of LSGDM problems using the interval type-2 fuzzy uncertainty theory and social network analysis techniques, including the exploration of uncertain clustering analysis, the consideration of social relationships, especially trust relationships, the construction of consensus evolution networks, etc. The book is intended for researchers and postgraduates who are interested in complex group decision-making in the new media era. Authors also investigate the similar features between LSGDM problems and group recommendations to study the applications of LSGDM methods. After reading this book, readers will have a new understanding of the LSGDM study under the real complicated context. 

This book demonstrates the concept of ecological system of the smart ports. The innovation is emphasized as the essence of the ecological system as well as the prerequisite and foundation of sustainable development of smart ports. The main supporting technologies of smart ports, including cyber-physical system, middle-office system, blockchain, artificial intelligence, machine vision, AR/VR, system simulation and emulation, digital monitoring and diagnosis, etc., are introduced with concepts and development descriptions as well as practical application cases. It could be used as demonstration and reference for the administrative staff, engineers and technicians as well as researchers in construction and operation of smart ports.

This book is a collection of high scientific novel contributions addressing several of these challenges. These articles are extended versions of a selection of the best papers that were initially presented at the French-speaking conferences EGC'2019held in Metz (France, January 21-25, 2019). These extended versions have been accepted after an additional peer-review process among papers already accepted in long format at the conference. Concerning the conference, the long and short papers selection were also the result of a double blind peer review process among the hundreds of papers initially submitted to each edition of the conference (acceptance rate for long papers is about 25%.

The Emerald Handbook of Destination Recovery in Tourism and Hospitality deals with three major objectives: exploration of the various ways to put the tourism industry on the path of recovery following global COVID-19 pandemic; to envisage strategies to make tourism more resilient; and to explore sustainability and its vital importance post-crisis. Core themes examined across the collected chapters include tourism and hospitality start-ups in times of crisis, innovative marketing strategies driving tourism recovery, building trust among tourists in the post COVID-19 period, and re-engineering tourism education.

This book reviews the field of Knowledge Management, taking a holistic approach that includes both "soft" and "hard" aspects. It provides a broad perspective on the field, rather than one based on a single viewpoints from Computer Science or Organizational Learning, offering a comprehensive and integrated conception of Knowledge Management. The chapters represent the best Knowledge Management articles published in the 21st century in Knowledge Management Research & Practice and the European Journal of Information Systems, with contributors including Ikujiro Nonaka, Frada Burstein, and David Schwartz. Most of the chapters contribute significantly to practise as well as theory. The OR Essentials series presents a unique cross-section of high quality research work fundamental to understanding contemporary issues and research across a range of Operational Research topics. It brings together some of the best research papers from the highly respected journals of the Operational Research Society, also published by Palgrave Macmillan.

Changes in production processes reflect the technological advances permeat ing our products and services. U. S. industry is modernizing and automating. In parallel, direct labor is fading as the primary cost driver while engineering and technology related cost elements loom ever larger. Traditional, labor-based ap proaches to estimating costs are losing their relevance. Old methods require aug mentation with new estimating tools and techniques that capture the emerging environment. This volume represents one of many responses to this challenge by the cost analysis profession. The Institute of Cost Analysis (lCA) is dedicated to improving the effective ness of cost and price analysis and enhancing the professional competence of its members. We encourage and promote exchange of research findings and appli cations between the academic community and cost professionals in industry and government. The 1990 National Meeting in Los Angeles, jointly spo sored by ICA and the National Estimating Society (NES), provides such a forum. Presen tations will focus on new and improved tools and techniques of cost analysis. This volume is the second in a series. The first was produced in conjunction with the 1989 National Meeting of ICA/NES in Washington, D.C. The articles in this volume, all refereed, were selected from about 100 submitted for presen tation at the Los Angeles meeting."

This book focuses on the tactical planning level for spare parts management. It describes a series of multi-item inventory models and presents exact and heuristic optimization methods, including greedy heuristics that work well for real, life-sized problems. The intended audience consists of graduate students, starting scholars in the field of spare parts inventory control, and spare parts planning specialists in the industry. In individual chapters the authors consider topics including: a basic single-location model; single-location models with multiple machine types and/or machine groups; the multi-location model with lateral transshipments; the classical METRIC model and its generalization to multi-indenture systems; and a single-location model with an explicit modeling of the repair capacity for failed parts and the priorities that one can set there. Various chapters of the book are used in a master course at Eindhoven University of Technology and in a PhD course of the Graduate Program Operations Management and Logistics (a Dutch network that organizes PhD courses in the field of OM&L). The required pre-knowledge consists of probability theory and basic knowledge of Markov processes and queuing theory. End-of-chapter problems appear for all chapters, with some answers appearing in an appendix.

This book provides an overview of the various methods for creating and implementing efficient work processes. The author presents the most important tools for working on improvement projects such as process mapping, Ishikawa diagram, burn-down chart, or Pareto chart. Using successfully realized improvement projects from practice, the concrete implementation of process optimization is illustrated. In addition, it is shown how these methods, which originate from the production sector, can be successfully used in the office sector.

Logistics and supply chain management is facing disruptive economic, technological and climate change developments that require new strategies. New technologies such as the Internet-of-Things, digital manufacturing or blockchain are emerging quickly and could provide competitive advantage to those companies that leverage the technologies smartly while managers that do not adopt and embrace change could be left behind. Last but perhaps most important for mankind, sustainability aspects such as low-carbon transportation, closed loop supply chains or socially-responsible supply chain setups will become essential to operate successfully in the future. All these aspects will affect logistics and supply chains as a whole as well as different functional areas such as air cargo, maritime logistics or sourcing/procurement. This book aims to dive into several of these functional topics to highlight the key developments in the next decade predicted by leading global experts in the field. It features contributions and key insights of globally leading scholars and senior industry experts. Their forward-looking perspectives on the anticipated trends are aimed at informing the reader about how logistics and supply chain management will evolve in the next decade and which academic qualities and skills will be required to succeed in the "new normal" environment that will be characterized by volatile and increasingly disrupted business eco-systems. Future scenarios are envisaged to provide both practitioners and students with insights that will help them to adapt and succeed in a fast changing world.