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Books > Business & Economics > Business & management > Management of specific areas > General

Multichannel Commerce - A Consumer Perspective on the Integration of Physical and Electronic Channels (Hardcover, 2015 ed.):... Multichannel Commerce - A Consumer Perspective on the Integration of Physical and Electronic Channels (Hardcover, 2015 ed.)
Manuel Trenz
R2,443 R1,812 Discovery Miles 18 120 Save R631 (26%) Ships in 10 - 15 working days

This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.

Managing for Knowledge - HR's Strategic Role - HR's strategic role (Paperback): Christina Evans Managing for Knowledge - HR's Strategic Role - HR's strategic role (Paperback)
Christina Evans
R1,617 Discovery Miles 16 170 Ships in 10 - 15 working days

Whilst there are many books on knowledge management there are few aimed directly at HR practitioners and the critical role that they can play in building a knowledge-centric culture. This practical book draws on the author's own experience, as well as that of leading-edge Human Resource and Knowledge Management practitioners (including Linda Holbeche, Elizabeth Lank, and David Snowden), each of whom recognise that building a knowledge-centric culture cannot be achieved through technology alone. It covers areas such as: Defining the key ingredients of a knowledge-centric culture The changing structures, roles and responsibilities needed to create a knowledge-centric culture HR's unique contribution to building a knowledge-centric culture, together with practical steps for getting started on the KM journey and for keeping the momentum going Tools and techniques for: opening up a dialogue about why knowledge management is crucial for business and personal success; knowledge mapping; encouraging and facilitating knowledge sharing, as well as ways of identifying key knowledge players How to help your organisation reframe its assumptions about learning in the knowledge economy How to ensure that your HR practices are knowledge aligned Contents Defining the characteristics of a knowledge-creating culture; The strategic context for HR's involvement in the knowledge management arena; Planning the cultural shift; Communicating the cultural shift; Knowledge and business process mapping; Understanding the motivation for learning; New approaches to learning; Interweaving people, processes and technology to create and support a knowledge creating culture; Retaining knowledge; Conclusions; References. Readership: Human resource professionals; learning and development practitioners; internal consultants and practitioners working within an organizational development role; Undergraduate and graduate students. Outline the strategic

Innovation, Leadership and Governance in Higher Education - Perspectives on the Covid-19 Recovery Strategies (Hardcover, 1st... Innovation, Leadership and Governance in Higher Education - Perspectives on the Covid-19 Recovery Strategies (Hardcover, 1st ed. 2023)
Parves Sultan
R5,286 Discovery Miles 52 860 Ships in 10 - 15 working days

This book explores theories and brings empirical evidence of innovations in learning and teaching and practice-driven leadership and governance of higher education institutions across developed and developing countries aiming to recover and sustain during and after the COVID-19 Pandemic. A fresh managerial approach to identifying the critical challenges, opportunities and strategies of higher education services management is the fundamental essence of this book. The book includes unique chapters, and these are carefully designed. This book has original scholarly contributions, including case studies, and explains how higher education institutions can deal with the challenges of the Covid-19 Pandemic. The cross-cultural insights of both public and private sector higher education institutions across the globe are a helpful guide for academics, researchers, advanced students, and practitioners to identify and understand the best practices about what worked well and what did not during the Covid-19 Pandemic. The chapters help formulate a strategic recovery plan for higher education institutions to mitigate the challenges of the post-Covid-19 Pandemic.

Technological Change and Organizational Action (Hardcover): Juha Laurila, David Preece Technological Change and Organizational Action (Hardcover)
Juha Laurila, David Preece
R4,496 Discovery Miles 44 960 Ships in 10 - 15 working days


In recent decades an extensive array of changes and innovations have taken place in and across work organizations and networks of organizations and workers, facilitated by new technologies and technological forms. This has initiated an interest in technological change as one of the conditions for organizational action and researchers have begun to draw inspiration from a wider spectrum of conceptual issues, perspectives and theoretical traditions.
This book is interested in the level of praxis and how this might be understood and theorized. It brings together a comprehensive collection of empirically-grounded and theoretically-informed research projects from studies of organizational practice which explore a number of technological changes in a variety of contexts. These are informed by contemporary debates within and across theoretical approaches including the sociology of technology, work and organizations, actor network theory, technology as text and metaphor, processual and political perspectives, social and business network-based approaches to the analysis of technology and innovation, and the social construction and shaping of technology.
This book will be essential reading for researchers and advanced students within the field of technology, work and organizations and also organization studies and management studies.

eBook available with sample pages: 0203380541

Technological Innovation - An Intellectual Capital Based View (Hardcover): Gregorio Martin De Castro, Miriam Delgado Verde,... Technological Innovation - An Intellectual Capital Based View (Hardcover)
Gregorio Martin De Castro, Miriam Delgado Verde, Pedro Lopez Saez, Jose Emilio Navas Lopez
R1,395 Discovery Miles 13 950 Ships in 18 - 22 working days

"Focussing on innovation management, this book explores the role of knowledge stocks or intellectual capital blocks (human, social, technological, organizational and regional capitals) on the technological innovation processes typologies (process/product, radical/incremental) and firm performance, absorptive capabilities and organizational learning"--

Experimenting for Sustainable Transport - The Approach of Strategic Niche Management (Hardcover): Remco Hoogma, Rene Kemp,... Experimenting for Sustainable Transport - The Approach of Strategic Niche Management (Hardcover)
Remco Hoogma, Rene Kemp, Johan Schot, Bernhard Truffer
R5,484 Discovery Miles 54 840 Ships in 10 - 15 working days


Technological change is a central feature of modern societies and a powerful source for social change. There is an urgent task to direct these new technologies towards sustainability, but society lacks perspectives, instruments and policies to accomplish this. There is no blueprint for a sustainable future, and it is necessary to experiment with alternative paths that seem promising. Various new transport technologies promise to bring sustainability benefits. But as this book shows, important lessons are often overlooked because the experiments are not designed to challenge the basic assumptions about established patterns of transport choices. Learning how to organise the process of innovation implementation is essential if the maximum impact is to be achieved - it is here that strategic niche management offers new perspectives. The book uses a series of eight recent experiments with electric vehicles, carsharing schemes, bicycle pools and fleet management to illustrate the means by which technological change must be closely linked to social change if successful implementation is to take place. The basic divide between proponents of technological fixes and those in favour of behavioural change needs to be bridged, perhaps indicating a third way.

eBusiness and Workplace Redesign (Hardcover): Paul Jackson, Reima Suomi eBusiness and Workplace Redesign (Hardcover)
Paul Jackson, Reima Suomi
R5,764 Discovery Miles 57 640 Ships in 10 - 15 working days

As the growth in teleworking, 'virtual teams' and 'virtual enterprises' has shown, the economic landscape is increasingly characterized by an ability to work across spatial and organisational boundaries. Only with this redesign of working methods and business processes can the promise of the digital age be delivered. This book draws upon an international, multidisciplinary team of editors and contributors, and presents the most recent academic research on the subject.

Shaping the IT Organization - The Impact of Outsourcing and the New Business Model (Hardcover, 2003 ed.): Ian Gouge Shaping the IT Organization - The Impact of Outsourcing and the New Business Model (Hardcover, 2003 ed.)
Ian Gouge
R2,831 Discovery Miles 28 310 Ships in 18 - 22 working days

More and more, the shape of the IT organization is critical to business systems delivery, yet all too often this definition is approached in a haphazard fashion - often based on old theory and out-dated experiences rather than being moulded to the realities of the world in which we work. Shaping the IT Organization considers how one should go about the moulding of an IT function in order to ensure effective output from the resources within that organization. It focuses on understanding precisely the elements and challenges within such a definition. Key topics covered: What is an organization?: Issues and key considerations for IT from an organizational perspective, including the idea of the 'organization lifecycle' and the very real impact this can have within the IT environment. Why change?: The impact of generic business approaches demanded by current business models and pressures. Solutions vs Products: The IT organizational impact of moving from a product-based to a solutions-based business model. Outsourcing: The increasing trend to place critical elements of IT's delivery capability outside the core business means that IT functions are often poorly aligned to both manage these relationships and rise to the challenges that outsourcing offers. Resource Management: Fundamental questions about people and the need to adapt resource management approaches to take a radical approach to how we both manage and empower the people within those models in order to deliver what is required.

Sustainable Operations in India (Hardcover, 1st ed. 2018): Ayon Chakraborty, Sirish Kumar Gouda, M. S. Gajanand Sustainable Operations in India (Hardcover, 1st ed. 2018)
Ayon Chakraborty, Sirish Kumar Gouda, M. S. Gajanand
R2,658 Discovery Miles 26 580 Ships in 18 - 22 working days

This book focuses on understanding the status quo of sustainable practices in industry operations from an emerging economy perspective, presenting various practices in India. In order to offer a balance between theory and practice, it provides guidelines for applying models to achieve the goal of sustainability in this competitive environment. The chapters include theoretical perspectives, models and empirical evidence on sustainable practices from Indian industries. The book also presents a scholarly perspective on sustainable operations from various researchers and practitioners in India for a global audience in academia and industry.

Information Warfare (Paperback): William Hutchinson, Matthew Warren Information Warfare (Paperback)
William Hutchinson, Matthew Warren
R1,806 Discovery Miles 18 060 Ships in 10 - 15 working days

This text introduces the concepts of information warfare from a non-military, organizational perspective. It is designed to stimulate managers to develop policies, strategies, and tactics for the aggressive use and defence of their data and knowledge base. The book covers the full gambit of information warfare subjects from the direct attack on computer systems to the more subtle psychological technique of perception management. It provides the framework needed to build management strategies in this area. The topics covered include the basics of information warfare, corporate intelligence systems, the use of deception, security of systems, modes of attack, a methodology to develop defensive measures, plus specific issues associated with information warfare.
This book will be of interest to executives and managers in any public or private organization. Specifically, managers or staff in the areas of information technology, security, knowledge management, public relations, or marketing should find it directly useful.
Its main purpose is to make readers aware of the new world of information saturation; thus decreasing the chance that they will become victims of those abusing the information age, whilst at the same time increasing their chances of benefiting from the new opportunities produced.
Addresses the issues and implications of cyber warfare and how it directly impacts on companies

Knowledge Horizons - The Present and the Promise of Knowledge Management (Paperback): Charles Despres, Daniele Chauvel Knowledge Horizons - The Present and the Promise of Knowledge Management (Paperback)
Charles Despres, Daniele Chauvel
R1,626 Discovery Miles 16 260 Ships in 10 - 15 working days

Knowledge Horizons charts the feasible future for knowledge management. This practical and provocative resource presents the work of many of the leading voices in knowledge management and related disciplines, who explore the current trends and offer pragmatic and authoritative thinking on applied knowledge management from a variety of positions. Knowledge management is the new frontier for businesses, organizations, and institutions of all kinds. For those that hope to conquer this new territory, establishing a better understanding of current and future knowledge management trends and adoption of the most effective practices is imperitive. There are numerous options for executives: intranets, extranets, groupware, and core competencies are continually being refined. New entitites and rules in terms of intellectual capital and the "Chief Knowledge Officer" are emerging. Knowledge Horizons addresses these issues by exploring current and future knowledge management trends, gauging the future value of knowledge management investments, and how they will drive new business initiatives, and integrates the experience and insights of managers and cutting-edge research from experts in the field.

The Green Office Manual - A Guide to Responsible Practice (Paperback, 2nd edition): Wastebusters Ltd The Green Office Manual - A Guide to Responsible Practice (Paperback, 2nd edition)
Wastebusters Ltd
R2,064 Discovery Miles 20 640 Ships in 10 - 15 working days

This revised second edition highlights the opportunities for achieving cost savings and environmental improvements to enhance competitiveness in organizations of all sizes, with specific guidance for small businesses. The manual sets out effective and simple mechanisms to encourage participation and commitment from both staff and suppliers. It builds on the advice of the first edition, with a wide range of new case studies from different sectors, including retailers, hotels and hospitality, schools and educational institutions, airports and prisons, and plenty of office-based examples. A new chapter on environmental reporting considers international developments in environmental management, reporting and sustainable business, including the Global Reporting Initiative and the European Environmental Reporting Awards, with a link to DETR guidance. An extended chapter on energy and utilities provides an update on environmental legislation, government position and industry trends. An office waste chapter looks at examples of successful waste exchanges that save disposal costs to donors and purchase costs to recipients.

Corporate Politics for IT Managers: How to get Streetwise - How to get streetwise (Paperback): Keith Patching, Robina Chatham Corporate Politics for IT Managers: How to get Streetwise - How to get streetwise (Paperback)
Keith Patching, Robina Chatham
R2,358 Discovery Miles 23 580 Ships in 10 - 15 working days

'Corporate Politics for IT Managers: How to get Streetwise' addresses some of the most persistent problems faced by IT managers which undermine their power and influence in their organisations and which prevents them obtaining seat on the board of directors.

It deals directly with the IT stereotype and offers advice on how to survive and then thrive despite the odds being stacked against the IT manager. Divided into four parts, 'How the IT Manager Gets Streetwise' begins by placing the IT stereotype in context, and proceeds to challenge the IT persons' habitual behaviours of the past, and present ways of rethinking IT services, before concluding with how managers can become "streetwise" in today's organisations.
There are many books on the market telling IT managers how to construct IT and IS strategies, and even more on how to 'run' an IT department or function. However, few deal with the politics in organisations.
'Corporate Politics for IT Managers: How to get Streetwise' equips IT managers with the necessary skills to cope successfully in the political arenas of the boardrooms in today's businesses.
Part of the Computer Weekly Professional Series
Written in a very accessible style
The text is punctuated with amusing and relevant cartoons original to the authors

The Earthscan Reader in Business and Sustainable Development (Hardcover): Richard Welford, Richard Starkey The Earthscan Reader in Business and Sustainable Development (Hardcover)
Richard Welford, Richard Starkey
R2,218 Discovery Miles 22 180 Ships in 10 - 15 working days

This Reader contains a comprehensive collection of recent work by leading authors in the field of business and sustainable development. With 17 chapters organized thematically into sections covering 'business opportunities', 'environmental and social accounting', 'critical perspectives' and 'trade and sustainable development', The Earthscan Reader in Business and Sustainable Development is essential reading for all those with an interest in the role that business can play in moving society towards a sustainable future.

Growing Pains - Environmental Management in Developing Countries (Hardcover): Walter Wehrmeyer, Yacob Mulugetta Growing Pains - Environmental Management in Developing Countries (Hardcover)
Walter Wehrmeyer, Yacob Mulugetta
R4,511 Discovery Miles 45 110 Ships in 10 - 15 working days

Environmental management is a global phenomenon, embracing all businesses in all countries, whether or not there already exists an organised response to managing environmental impacts. Today, there are gross inequalities between the world's richest and poorest nations in terms of income distribution, consumption patterns, access to resources and environmental impact. Yet both the developed north and the developing south are committed, at least in words, to achieving sustainable development. Public awareness of environmental issues in the North has been rising in recent years and further degradation is now largely minimized through more stringent regulatory regimes, voluntary agreements and growing consumer and stakeholder pressure on corporations. Still, the north is continuing to lead an environmentally unsustainable lifestyle as environmental improvements are nullified by overall increases in consumption levels. In the south, a billion people still do not have access to the most basic needs. Poor countries need to accelerate their consumption growth if they are to ensure that the lives of their people are enriched. However, with rapid economic growth and corresponding increases in consumption now under way, their environmental impact is soon to become substantially greater. In a world that strives towards stemming global crises such as climate change, the path already taken by the rich and high-growth economies over the past century cannot be repeated by the south if the desired objective is to create a future that is truly sustainable. Growing Pains examines environmental management in the south from a number of perspectives. It is designed to stimulate the discussion about the role that corporations and national and international organizations play in sustainable development. It does not offer panaceas, as each country has its own problems and opportunities; and, after almost 50 years of failed panacea-oriented economic development policy transfer from the north to the south, it is time to abandon hope for universal solutions and instead look to individual approaches that work. The book is divided into five themes: globalization; the role of business; a focus on national strategies; trade and the environment; and the organizational and structural challenges of sustainable development. With contributions from an outstanding collection of authors in both the developed and developing worlds including UNIDO; the Thailand Environment Institute, Arthur D. Little, Inc., Shell Peru; IUCN, the Russian Academy of Sciences and IIED, this important and unique new book presents a body of work that will provide essential reading for businesses working in developing countries, environmental and developmental NGOs and researchers engaged in the debate and sharing of best practice in this increasingly critical subject area.

Growing Pains - Environmental Management in Developing Countries (Paperback): Walter Wehrmeyer, Yacob Mulugetta Growing Pains - Environmental Management in Developing Countries (Paperback)
Walter Wehrmeyer, Yacob Mulugetta
R1,255 Discovery Miles 12 550 Ships in 10 - 15 working days

Environmental management is a global phenomenon, embracing all businesses in all countries, whether or not there already exists an organised response to managing environmental impacts. Today, there are gross inequalities between the world's richest and poorest nations in terms of income distribution, consumption patterns, access to resources and environmental impact. Yet both the developed north and the developing south are committed, at least in words, to achieving sustainable development. Public awareness of environmental issues in the North has been rising in recent years and further degradation is now largely minimized through more stringent regulatory regimes, voluntary agreements and growing consumer and stakeholder pressure on corporations. Still, the north is continuing to lead an environmentally unsustainable lifestyle as environmental improvements are nullified by overall increases in consumption levels. In the south, a billion people still do not have access to the most basic needs. Poor countries need to accelerate their consumption growth if they are to ensure that the lives of their people are enriched. However, with rapid economic growth and corresponding increases in consumption now under way, their environmental impact is soon to become substantially greater. In a world that strives towards stemming global crises such as climate change, the path already taken by the rich and high-growth economies over the past century cannot be repeated by the south if the desired objective is to create a future that is truly sustainable. Growing Pains examines environmental management in the south from a number of perspectives. It is designed to stimulate the discussion about the role that corporations and national and international organizations play in sustainable development. It does not offer panaceas, as each country has its own problems and opportunities; and, after almost 50 years of failed panacea-oriented economic development policy transfer from the north to the south, it is time to abandon hope for universal solutions and instead look to individual approaches that work. The book is divided into five themes: globalization; the role of business; a focus on national strategies; trade and the environment; and the organizational and structural challenges of sustainable development. With contributions from an outstanding collection of authors in both the developed and developing worlds including UNIDO; the Thailand Environment Institute, Arthur D. Little, Inc., Shell Peru; IUCN, the Russian Academy of Sciences and IIED, this important and unique new book presents a body of work that will provide essential reading for businesses working in developing countries, environmental and developmental NGOs and researchers engaged in the debate and sharing of best practice in this increasingly critical subject area.

Marketing in South Africa - Consumer landscapes: Concepts and cases (Paperback, 4th ed): J. Simpson, J. Lappeman Marketing in South Africa - Consumer landscapes: Concepts and cases (Paperback, 4th ed)
J. Simpson, J. Lappeman
R388 Discovery Miles 3 880 Ships in 4 - 6 working days

South Africa, its economy and its consumers are different in many ways. Feedback from both the academic world and the marketplace points to the fact that marketing strategies cannot simply be transposed from one country to the next. Accepted approaches to marketing in developed and other developing countries often do not achieve the same success here. Marketing in South Africa provides a window into the South African consumer landscape, approaching marketing concepts in a distinctly South African way. For the first time, Marketing in South Africa gives specific details of the UCT Unilever Institute of Strategic Marketing's consumer segmentation model. This feature is supported by almost 30 top academic and marketing practitioners who give a unique and innovative look at some of South Africa's most challenging marketing issues. In addition, over 20 case studies, many of which emanate from the UCT Unilever Institute's ongoing research over the last 17 years, allow students and practitioners to appreciate how best to apply principles to this diverse market. The book includes many video clips from the UCT Unilever Institute as well as other advertisements and YouTube clips. Marketing in South Africa can be used by undergraduate students, postgraduate students and practitioners in the arenas of strategic marketing, consumer behaviour, marketing communications, salesmanship and market research.

Consumer Behavior in Travel and Tourism (Hardcover): Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld Consumer Behavior in Travel and Tourism (Hardcover)
Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld
R4,965 Discovery Miles 49 650 Ships in 10 - 15 working days

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinationsFull of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

Advances in Pairwise Comparisons - Detection, Evaluation and Reduction of Inconsistency (Hardcover, 1st ed. 2023): Jiri Mazurek Advances in Pairwise Comparisons - Detection, Evaluation and Reduction of Inconsistency (Hardcover, 1st ed. 2023)
Jiri Mazurek
R3,658 Discovery Miles 36 580 Ships in 10 - 15 working days

This book tackles issues associated with inconsistency in pairwise comparisons from both theoretical and practical perspectives. Human judgments are seldom absolutely consistent, or absolutely precise, therefore problems of measuring and handling inconsistency belong among hot topics of the current research, especially in the theoretical framework of multiple criteria decision aiding (MCDA). The book presents and discusses the state-of-the-art of this field including both cardinal and ordinal inconsistency, the problems of different scales for comparisons and inconsistency reduction, and the alternative approaches to inconsistency detection and measurement. This book is a unique one-stop guide for readers who are interested in inconsistency in pairwise comparisons. Researchers and practitioners in the area of multiple-criteria decision-making (MCDM) and the analytic hierarchy process (AHP) will find this informative book particularly valuable.  

Global Practices in Knowledge Management for Societal and Organizational Development (Hardcover): Neeta Baporikar Global Practices in Knowledge Management for Societal and Organizational Development (Hardcover)
Neeta Baporikar
R6,000 Discovery Miles 60 000 Ships in 18 - 22 working days

As entrepreneurs seek to gain an advantage against their competitors, understanding how to share information throughout their organization will be vital in their success. Accordingly, it is critical for researchers, managers, and consultants to strengthen their own systems to facilitate knowledge management and implement strategies that will launch them into the future. Global Practices in Knowledge Management for Societal and Organizational Development is an integral reference volume featuring leading academic research on the management and creation of knowledge and organizational development theories and models. Including coverage on a variety of related perspectives and subjects, such as infrastructure and services for knowledge organizations, ethics and the impact on knowledge management, and the future of knowledge workers, this book is an ideal reference source for organizational development specialists, consultants, policy makers, researchers, and graduate business students looking for advanced research on cultural aspects of knowledge management and creativity, innovation, and technology in learning communities.

Brand Tuned - The new rules of branding, strategy and intellectual property (Paperback): Shireen Smith Brand Tuned - The new rules of branding, strategy and intellectual property (Paperback)
Shireen Smith
R569 R450 Discovery Miles 4 500 Save R119 (21%) Ships in 9 - 17 working days

A brand is more than a snazzy logo - but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd - and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines - so how do you navigate your way through the process? That's where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: * define your brand to drive the business forward and help it stand out * know what brand promise will attract your ideal client * pick a name that will put you "front of mind" * ensure that the design elements you choose are distinctive and 'ownable' * train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business - while avoiding the potential pitfalls. Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.

Communicating Knowledge (Hardcover): Denise Bedford, Ira Chalphin, Karen Dietz, Karla Phlypo Communicating Knowledge (Hardcover)
Denise Bedford, Ira Chalphin, Karen Dietz, Karla Phlypo
R2,678 Discovery Miles 26 780 Ships in 18 - 22 working days

The communication of knowledge is a core concept in the field of knowledge management and an essential new role and responsibility of business managers. Knowledge capital is the primary source of wealth and the key source of productivity in the knowledge economy. Stockpiling and storing knowledge diminishes its value. It is only through circulation that our knowledge capital realizes its business value. Communicating Knowledge addresses essential management practices in the 21st-century knowledge economy. It speaks to the change that every organization is experiencing as they transition from an industrial to a knowledge organization. The COVID-19 pandemic has heightened an awareness of communications practices in the past year, with communication norms and behaviors being challenged at every level. How we communicate, when we communicate, with whom we communicate, and what we communicate is currently undergoing a global reform. Communication competencies are no longer desirable qualities in managers - they are essential. This book is intended for business managers working at all levels, knowledge management practitioners and scholars, communications professionals, practitioners, and consultants.

Sustainable Production and Consumption Systems (Hardcover, 1st ed. 2021): Charbel Jose Chiappetta Jabbour, Syed Abdul Rehman... Sustainable Production and Consumption Systems (Hardcover, 1st ed. 2021)
Charbel Jose Chiappetta Jabbour, Syed Abdul Rehman Khan
R3,994 Discovery Miles 39 940 Ships in 9 - 17 working days

This book opens up a critical dimension to the field of industrial ecology. The book discusses the post COVID-19 trends in the field of industrial ecology and evolving practices adopted by firms for betterment of environment and society. The authors identify valuable lessons to be learned and present conceptual frameworks to guide future industrial ecology applications. Transforming industrial systems into closed-loop industrial ecosystems dramatically reduces the negative impact of industrial activities on the environment. Therefore, this book is important not only for operation management scholars but also those who are interested in ensuring an environmentally sustainable future.

Change Management Process for Information Technology (Hardcover): Carlo Figliomeni Change Management Process for Information Technology (Hardcover)
Carlo Figliomeni
R832 Discovery Miles 8 320 Ships in 18 - 22 working days
Geography and Tourism Marketing (Hardcover): Kaye Sung Chon Geography and Tourism Marketing (Hardcover)
Kaye Sung Chon
R4,917 Discovery Miles 49 170 Ships in 10 - 15 working days

Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and?fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you?ll explore thought-provoking topics such as these: the World Wide Web as one of the most significant technological developments in travel and tourism marketing the advantages of understanding the impact that a tourist's country of origin has on small island destinations pinpointing problems in a specific business venture so you can avoid similar mistakes providing interactive maps to potential consumers through Geographic Information Systems determining the effectiveness of brochures reformulating and promoting a consistent image of a destination in order to better serve consumers the fast-growing market of nature travelers and how they can be targeted more effectivelyIn this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.

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