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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
For decades, Milady has been known as the premier source for beauty and wellness education. Now we have taken that reputation one step further with the brand-new Milady Standard Makeup. This cutting-edge addition to the Milady Standard offerings is aimed at anyone and everyone with a passion and desire for becoming a makeup artist or working in the world of makeup. Milady Standard Makeup is a full-color text, packed with more than 800 photos and illustrations, covering everything from anatomy and physiology to color theory, product types and tools. Step-by-step procedures lead the reader through various looks including bridal, prom, and high-fashion applications. Readers will also learn how to create natural looks and deal with particular skin types such as mature and acne-prone skin. Milady Standard Makeup is destined to establish itself as the foundational textbook in its field, essential for every makeup artist with an eye towards success in this rapidly expanding and dynamic industry.
Milady Standard Esthetics Fundamentals, 11th edition, is the essential source for basic esthetics training. This new edition builds upon Milady's strong tradition of providing students and instructors with the best beauty and wellness education tools for their future. The rapidly expanding field of esthetics has taken a dramatic leap forward in the past decade, and this up-to-date text plays a critical role in creating a strong foundation for the esthetics student. Focusing on introductory topics, including history and opportunities in skin care, anatomy and physiology, and infection control and disorders, it lays the groundwork for the future professional to build their knowledge. The reader can then explore the practical skills of a skin care professional, introducing them to the treatment environment, basic facial treatments, hair removal, and the technology likely to be performed in the salon or spa setting.
Skin Care Practices and Clinical Protocols is a critical resource for skin care professionals interested in expanding their current knowledge and technical skills, whether a long-term practitioner learning new techniques and technologies, or students learning beyond the fundamentals. This text includes interviews with professionals spanning four decades of esthetic education and experiences in a variety of settings ranging from travel and tourism, salons and spas to the medical office. The global population's interest in appearance continues to drive the skin care market. As a result, the demand for highly trained skin care professionals serving in a variety of environments has increased. Skin Care Practices and Clinical Protocols serves as an invaluable working resource in the classroom, the treatment room and the meeting room. |
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