If the trade papers report that gloves are making a comeback, should production start manufacturing them? How would someone judge and react to a woman walking down the street in a purple wig and spandex body suit? What is accurate and inaccurate to conclude about her appearance? Research is the foundation for understanding consumers and making informed decisions. Based on their experience in academia, the authors provide the tools for students and professionals to analyze and develop critical thinking skills and sift through what is read and seen to understand the target market for which they will design, buy, market, or manage in the fashion industry. Both a textbook and manual for undergraduate and graduate students studying research methods used in the fashion industry, it can also serve as a reference for industry professionals. Features: -- Includes concepts, theories and research examples drawn from juried academic articles, trade journals and business research studies -- Examples, key terms/concepts, questions, problems, summaries and learning activities all relate directly to the fashion industry -- Each chapter includes a "Highlight of a Researcher" and "Highlight of a Fashion Business" that conducts research -- Workbook/manual format permits students to reference for ongoing and additional research -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms

The dynamics of fashion depends on visuals: when we see something we like, we respond to its color, line, form, and eye-appeal. In that sense, fashion communicates itself-without words, without added graphics. But the world of fashion demands much more than the mere presence of garments and accessories and footwear. It involves a wide range of communications, including words-printed, spoken, and electronically transmitted. Those words may serve alone, or they may be paired with images and designs that enhance and illustrate their meaning. This text takes a systematic approach to uncovering fashion to reveal the industry's underlying network of communications. The term "fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from the names of colors at the dye factory, to the latest runway reviews posted on fashion Web sites. Focusing on four key areas-manufacturing; business; sales and advertising; and representation in the media-Wolbers uses a who-what-wherewhen- why approach. As Professor Horacek so eloquently states in her Foreword, "this book is truly a must for fashion programs anywhere or for anyone who seeks to develop and hone their communication skills." Features -- Specific assignments and exercises designed for both inside and outside the classroom to help students master the unique language of fashion -- Profiles of various forms of fashion communications related to the content of each chapter -- Tips and guidelines for efficient research and information presentations -- Personal Profiles in each chapter support material in text -- Additional assignments and projects, along with samples of grading rubrics to assist instructors -- Instructor's Guide contains tips on how to use the text in a variety of different courses, including fashion journalism, business communication, or other fashion courses -- PowerPoint presentation available

This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her earlier editions of Dynamics of Fashion, this book covers product development, home fashions, retailing strategies, and examines how communication trends and technological advances impact the fashion world.New to this Edition-- New chapter on the history of fashion, focusing on the evolution of the apparel industry from the Industrial Revolution to the present and profiling influential designers from the 1900s to the 21st century-- Substantial updating and addition of new theories, applications, and practices-- All new photos and illustrations in color-- Updated and new Fashion Focus and Then and Now features. The Fashion Focus sections highlight pertinent people, organizations, and companies. Then and Now elements discuss past fashion influences in relation to today's style-setting individuals and productsOther Features-- Trade Talk, For Review, and For Discussion activities promote student learning -- Exploring Careers assignments discuss available fashion-related careers-- Updated and expanded glossary of industry terms, and a list of Internet resources help prepare readers for their roles in the fashion business-- Instructor's Guide includes options for organizing the curriculum and general suggestions for teaching the course, as well as supplementary assignments, test banks, and a final examination-- PowerPoint(r) Presentation includes more than 400 slides that illustrate key concepts from the book and provide the basis for classroom lectures and discussions for each chapter; compatible with PC and MAC platforms

When a government program brought garment factories to rural Sri Lanka, women workers found themselves caught between the pressures of a globalizing economy and societal expectations that villages are sanctuaries of tradition. These women learned quickly to resist the characterization of "Juki girls"—female garment workers already established in the urban sector—as vulgar and deracinated, instead asserting that they were "good girls" who could embody the nation's highest ideals of femininity. Caitrin Lynch shows how contemporary Sri Lankan women navigate a complex web of political, cultural, and socioeconomic forces. Drawing on extensive ethnographic research conducted inside export-oriented garment factories and a close examination of national policies intended to ease the way for globalization, Lynch details precisely how gender, nationalism, and globalization influence everyday life in Sri Lanka. This book includes autobiographical essays by garment workers about their efforts to attain the benefits of being seen as "good" while simultaneously expanding the definition of what sort of behavior constitutes appropriate conduct. These village garment workers struggled to reconcile the role thrust upon them as symbols of national progress with the negative public perception of factory workers. Lynch provides the context needed to appreciate the paradoxes that globalization creates while painting a sympathetic portrait of the individuals whose life stories appear in this book.

A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.

This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fibre/fabric companies, promotion associations, designers, manufacturers, retailers and apparel marts. Forms of presentations discussed range from visual boards to couture and pret-a-porter fashion shows. Guerin's chapter on fashion show production is in effect a mini course on how to organise and develop themes and methods for trade or consumer shows.

Clothing occupies a complex and important position in relation to human experience. Not just utilitarian, dress gives form to a society's ideas about the sacred and secular, about exclusion and inclusion, about age, beauty, sexuality and status. In Dressing the Elite, the author explores the multiple meanings that garments held in early modern England. Clothing was used to promote health and physical well-being, and to manage and structure, life transitions. It helped individuals create social identities and also to disguise them. Indeed, so culturally powerful was the manipulation of appearances that authorities sought its control. Laws regulated access to the dress styles of the elite, and through less formal strategies, techniques of disguise were kept as the perquisites of the powerful. Focusing on the elite, the author argues that clothing was not just a form of cultural expression but in turn contributed to societal formation. Clothes shaped the configurations of the body, affected spaces and interactions between people and altered the perceptions of the wearers and viewers. People put on and manipulated their garments, but in turn dress also exercised a reverse influence. Clothes made not just the man and the woman, but also the categories of gender itself. Topics covered include cross-dressing, sumptuary laws, mourning apparel and individual styles.

This new reference provides a broad overview of contemporary fashion accessories. Not only does the work focus on individual categories of fashion, but it also examines the components from which accessories are constructed. This encyclopedia is a comprehensive resource for anyone seeking information about fashion accessories.

It is commonly known that fashion is big business, yet given its global significance, little has been written on the phenomenon of the fashion system. Instead, books have tended to focus on dress history, although recently the discipline has taken a more theoretical turn, with a spate of books appearing that analyze the underlying forces motivating fashion. This pioneering book unites theory and practice to provide an integrated series of snapshots taken from different perspectives of the fashion business in the second half of the twentieth century.
Featuring contributions by leading experts in three main areas of important debate within the industry - the theory and culture of fashion; design and industry; and image and marketing - the book will be an essential reference for students, practitioners and theoreticians. It addresses such key issues as: the relationship between culture and clothing; the intersection of fashion and modernity; the origins of glamour; the role of creativity and the power of design; the chain store challenge; the age of the thinking designer; retail concepts; and minimalism in fashion. It is certain to be required reading on fashion courses and in related disciplines, including media, cultural and consumption studies.

For centuries, the fashion industry has struggled to reconcile style with sustainability. In Historical Perspectives on Sustainable Fashion, you will be transported back in time to discover the historical dimensions of today's sustainable fashion movement. An array of success stories and cautionary tales provide both inspiration and warnings for the eco-conscious designer, encouraging an innovative approach that builds on predecessors' discoveries to move the practice of fashion forward. The 1st edition, Sustainable Fashion: Past, Present and Future, emerged from the Museum at FIT's groundbreaking exhibition 'Eco-Fashion: Going Green'. This revised edition broadens perspectives even further, incorporating eye-opening examples of designers, brands and activists working for change across the world today. Likewise, a new chapter examines the globalized mainstream fashion system and historical alternatives that provide compelling inspiration for reimagining the status quo. Fascinating and timely, Historical Perspectives on Sustainable Fashion examines progressive fashion through a historical lens, encouraging readers to question the state of the industry and demonstrating the value of historical insights in enabling and inspiring change.

The Practical Guide to Patternmaking for Fashion Designers: Juniors, Misses, and Women offers an in-depth look into the techniques and theories of pattern drafting for women's garments. Covering a wide variety of styles, textiles, and sizes, this book is useful for a wide range of pattern courses from introductory to advanced. It provides a sound introduction to the concepts and the processes of patternmaking, as well as a more advanced analysis of style and design. The book offers helpful techniques on taking measurements and adjusting the fit of garments for all body sizes, patterns, and types of fabrics.

This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student. New to this Edition * Includes international examples and case studies that address the effects of globalization * Advances the discussion of the pros and cons of fast fashion vs. slow fashion * Revised, easier-to-read charts and graphs and 30% new color photographs * Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries Beyond Design STUDIO * Study smarter with self-quizzes featuring scored results and personalized study tips * Review concepts with flashcards of essential vocabulary * Watch videos that bring chapter concepts to life

Our old shoes embark on a new life in Africa. While many people believe that their used clothes donations are distributed free of charge to the needy in the Third World, the trade in second-hand clothes is actually an international business. In addition to commercial clothes collectors, sorters, and interim dealers, thousands of street dealers in Africa live off the sale of second-hand clothes and shoes. They have to know which shoes are in fashion on the streets at the time, the various types of customers and the styles that are in demand, when and where these customers are most likely to be found, how to best approach them, and what they are willing to pay. This specialized expert knowledge is the basis of a successful livelihood. The book provides ethnographic insights into the life of a group of street dealers of the Tanzanian multi-million metropolis Dar es Salaam.

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

"Fashion Branding Unraveled" introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and--most important--their effects on the future of branding.

"Fashion: Critical and Primary Sources" is a major multi-volume work of reference which brings together seminal writings on Fashion.

Over 100 key essays and articles are brought together for the first time and structured by historical focus. The geographical range of the essays crosses Europe, Asia and North America. The essays reveal the wide set of methodological approaches which all bear on the study of Fashion--Sociology, Art History and Cultural History, Anthropology, Social Theory, Dress and Textile Studies.

Ordered chronologically, the four volumes cover the Renaissance, the 18th Century, the 19th Century and the 20th Century-to-today. Each volume is separately introduced and the essays structured into coherent sections on specific themes. ""Fashion: Critical and Primary Sources ""will prove a major scholarly resource for any researchers involved in the study of Fashion, Dress and Costume.

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory.

This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.

Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals At the STUDIO, students can: - download sample forms and templates, - watch videos and images related to material covered in the chapters, - access other tools such as self-quizzes and flashcards.

This third edition of the best-selling In Fashion offers a concise and colorful overview of the key components of fashion-from its history, movements, and trends-to the materials, producers, and retailers that impact the business on a global level. Fashion students will gain a foundation and language for understanding how the current fashion industry works and explore an array of exciting career opportunities. New to This Edition - Includes over 250 color images of current designers, fashion collections, retailers, and more - Covers digital and social media (Parts 1 and 4), updated textile trends and innovations (Chapter 5), and current omni-channel practices in retailing (Chapter 11) - Emphasizes global aspects of the fashion industry, changing demographics, and the effects of economics and politics on consumer choices Key Features - Spotlight on Careers profiles the education, background, and career paths of noted fashion industry professionals - Spotlight on Innovators highlights groundbreaking designers and brands-past and present-such as Iris van Herpen and Donna Karan - Spotlight on Business explores key concepts, trends, and exemplary brands in a rapidly changing industry In Fashion STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Watch videos that bring chapter topics and career opportunities to life - Enhance your knowledge with chapter exercises Teaching Resources - Instructor's Guide including tips for integrating the STUDIO into a course, sample syllabi, teaching methodology, and grading resources. - Updated Test Bank includes 50% new questions and updates throughout. - PowerPoint presentations provide a framework for lectures and include color images from the book. - First Day of Class: Learning with STUDIO PowerPoint presentation PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315152. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

With the continuing growth of private label brands, the demand for skilled technical designers has never been greater. The 3rd Edition of Complete Guide to Size Specification and Technical Design equips students with everything they need to know about measuring sample garments, creating fully graded spec sheets, fitting garments and grading patterns for production. Over 500 technical flats are clearly labeled with measurement points and instructions for taking measurements. A new chapter on children's wear expands upon the already comprehensive coverage of knit and woven womenswear and menswear. The new edition includes more coverage of PLM/PDM and computer-aided technical design, model measuring, graded pattern nests and more. New to this Edition * New section on computer-aided technical design including coverage of PLM/PDM software such as Gerber, Lectra, and Optitex * New chapter on childrenswear with points of measure (POM) and grading information * Added instructions on measuring the human body * Expanded information on fitting and grading * Updated appendices with new fashion flats and body figure croquis and a metric conversion chart Complete Guide to Size Specification and Technical Design STUDIO--an online tool for more effective study! * Watch videos that bring chapter concepts to life * Download templates, blank and sample spec sheets, basic garment and figure croquis to practice technical design skills * Study smarter with self-quizzes featuring scored results and personalized study tips * Review concepts with flashcards of essential vocabulary * Access useful resources like a Care Labeling Guide, Ordering a Dress Form Guide and a Buttonline Card Instructor Resources * Instructor's Guide provides suggestions for planning the course and using the text in the classroom * Learning with STUDIO Student Registration Guide and a First Day of Class PowerPoint presentation PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501313097.

The Spa business has been growing rapidly over the last few years. It is one of the biggest global growth industries. The Spa Book offers a comprehensive, exciting and unique look at the spa industry, bringing together all the elements of spas in one educational text. It addresses treatments and issues, which will assist those undertaking relevant courses in Spa Therapy and the Spa Industry. This reference and teaching aid is intended for students taking a course in Spa Therapy. Particular courses that Spa Therapy is suited to are NVQ level 3 Beauty Therapy module in Spa Treatments, Higher National Diploma/Batchelor of Science degree in International Spa Management and a range of private courses. It is also of use to therapists working within spas who may use this book as a reference tool. Managers and developers will also find this textbook valuable.

This spiral full-color supplement to Milady Standard Esthetics: Fundamentals can be used in conjunction with the textbook or on its own to brush up on key procedures. Each step is clearly explained and is accompanied by full-color photos. At the end of each chapter you will find a rubric, to note, organize and interpret data gathered from observations of student or professional performance. The Step-By-Step Procedures has been updated to match the contents of Milady Standard Esthetics: Fundamentals, 11e.

Milady Standard Esthetics Fundamentals, 11th edition, is the essential source for basic esthetics training. This new edition builds upon Milady's strong tradition of providing students and instructors with the best beauty and wellness education tools for their future. The rapidly expanding field of esthetics has taken a dramatic leap forward in the past decade, and this up-to-date text plays a critical role in creating a strong foundation for the esthetics student. Focusing on introductory topics, including history and opportunities in skin care, anatomy and physiology, and infection control and disorders, it lays the groundwork for the future professional to build their knowledge. The reader can then explore the practical skills of a skin care professional, introducing them to the treatment environment, basic facial treatments, hair removal, and the technology likely to be performed in the salon or spa setting.