Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and the manner of style consumers use products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, color, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), line of products (e.g., Lexus luxury cars) to a single product (e.g., Coach handbag). This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Features: -- Addresses how branding and imaging of fashion, once used for a product or product line, is now used for the company spokesperson, owner, or representative -- Looks at the industry through a global perspective -- Case Studies including company logo and discussion of the company's impact on fashion marketing -- Online links throughout the chapter for students and instructors to investigate fashion marketing around the U.S. and world -- End of chapter elements include: summary, list of key terms, 3-4 assignments, discussion questions, study questions, and references -- Appendix includes glossary, bibliography and references (both for citations within text and for further study), index for subject and company -- Instructor's Guide includes exams with answers -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms

Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker - and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews: Peter Betsche, CEO, Arvenco David Edgar, one of the founding partners of Bureaux Design Associates (BDA) Michael Fisher, Creative Director - Menswear, Fashion Snoops Jaana Jatyri, founder of Trendstop Volker Ketteniss, Head of Menswear, WGSN Sandy MacLennan, founder of East Central Studios Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of Munich Geraldine Wharry, founder of Trend Atelier

Discover the best-kept beauty secrets from three generations of editors and experts at Vogue Paris . . . 'French beauty secrets that'll give you some ooh la la!' DAILY EXPRESS 'Breaks down everything you've ever wanted to know about French beauty' INSTYLE _______ Your guide to French beauty will guide you through . . . * Simple changes to your beauty habits, from the correct way to wash your hair to the vital items no make-up bag should be without * How to give your skin a healthy glow in just a few simple steps * Advice for women of all ages, Jeunesse, Plenitude and Maturite, to ensure energy, confidence and happiness * Which self-tanners to use and how to apply for a beautiful, healthy, summer tan * The four pillars of French wellness: food, posture, exercise and movement you need and dormez-vous And much more . . . Clemence Von Mueffling draws on her family's wisdom and passion to show how you can achieve effortless French beauty at any age. Filled with tips, intimate anecdotes and expert interviews, Ageless Beauty is sure to become every woman's definitive beauty guide. _______ 'A delicious dose of effortless chic, timeless glamour, priceless beauty secrets, self-care and self-confidence' Sarah Brown, former Beauty Director, VOGUE 'This book is a magical guide, with expert advice in three categories so women of all ages will feel it is specifically tailored to them' Aerin Lauder, Style and Image Director of ESTEE LAUDER

In virtually all the countries of the world, men, and to a lesser extent women, are today dressed in very similar clothing. This book gives a compelling account and analysis of the process by which this has come about. At the same time it takes seriously those places where, for whatever reason, this process has not occurred, or has been reversed, and provides explanations for these developments.
The first part of this story recounts how the cultural, political and economic power of Europe and, from the later nineteenth century North America, has provided an impetus for the adoption of whatever was at that time standard Western dress. Set against this, Robert Ross shows how the adoption of European style dress, or its rejection, has always been a political act, performed most frequently in order to claim equality with colonial masters, more often a male option, or to stress distinction from them, which women, perhaps under male duress, more frequently did.
The book takes a refreshing global perspective to its subject, with all continents and many countries being discussed. It investigates not merely the symbolic and message-bearing aspects of clothing, but also practical matters of production and, equally importantly, distribution.

Written by entrepreneurs, for entrepreneurs, "Fashion Entrepreneurship: Retail Business Planning," 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. New to This Edition ~Updated chapter-opening vignettes relate the content of each chapter to the industry ~Now in full color with 60% new photographs, advertisements, charts and graphs ~New Chapter 3 "The Creative Process in Promotion" explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies ~New Chapter 8 "New Media" covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest ~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment ~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today ~Coverage has been streamlined to 14 concise chapters Instructor Resources ~Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions ~PowerPoint presentations include images from the book and provide a framework for lecture and discussion

This book deals with the topic of mass customisation in sports and focuses on the sneaker market. In this context, this well known marketing tool is examined from the consumers point of view. Moreover, a short consideration from the producers point of view has been implemented. The main subject areas are the willingness to pay by consumers and the consumers confusion as well as the topic brand loyalty in combination with mass customisation in the sneaker market. For this reason, the literature on individualisation and mass customisation is firstly analyzed to subsequently discuss the market for mass customised sneakers. Later, a total of 23 research hypotheses are proposed and empirically tested. To achieve this goal, an online-based quantitative research study including 254 questionnaires was conducted. On top of this, a comparison between the consumer's and producer's point of view has been addressed. Results reveal that creating individuality is an important intention for consumers to purchase customised sneakers. This is also positively associated with a higher willingness to pay. Regarding consumer confusion, the present work clearly points out that consumers prefer transparent and clean interactions. From a brand loyalty standpoint, this study confirms that the effect on the brand loyalty from mass customisation does not depend on the existing brand loyalty. Beyond this research contribution, an interesting view concerning the practical application of these findings is also offered. Specifically, what needs to be done to improve the attractiveness of mass-customised sneakers? How can manufacturers increase the willingness to pay? What is crucial in strengthening brand loyalty through mass customisation?

War Paint is the story of two extraordinary women, Miss Elizabeth Arden and Madame Helena Rubinstein, and the legacy they left: a story of feminine vanity and marketing genius. Behind the gloss and glamour lay obsession with business and rivalry with each other. Despite working for over six decades in the same business, these two geniuses never met face to face - until now. 'The definitive biography of women and their relationships to their faces in the twentieth century' Linda Grant, Guardian 'I have seldom enjoyed a book so much . . . the research is staggering . . . a wonderful read' Lulu Guinness

Straight talk and tough love on power, beauty, and the art of the sale   Called the “Queen of Beauty� and the most influential lone woman to impact the beauty industry since Estée Lauder by the New York Times, Leslie Blodgett’s story is anything but ordinary. As the CEO of the struggling Bare Escentuals, Blodgett shifted the company’s focus and launched bareMinerals. In a move that would revolutionize the beauty industry, she went on QVC and sold $45,000 worth of makeup in the first six minutes. Before long, she was selling $1.4 million an hour. In 2006 Blodgett took the company public in one of the largest cosmetic IPOs of the decade, and in 2010 the company was acquired by Shiseido for $1.8 billion. Pretty Good Advice provides beauty secrets, business tips, life lessons, and lots of personal stories. Some ideas are common sense. Some are pretty unconventional. Most importantly, everything in this book is honest, all tried (and sometimes failed) by Blodgett. Fun, frank, and filled with actionable advice, Pretty Good Advice is a glimpse into the unlikely story of a successful beauty executive who approached her work and life a little bit differently.

Beginning with Alexander McQueen’s infamous attempt to live stream his 2009 Plato’s Atlantis collection on SHOWStudio, this book traces how digital and social media have disrupted social structures within the field of fashion, and transformed the way it is communicated and consumed. Analysing key case studies, from Chanel, Givenchy, Yeezy and Opening Cermony to interactive social media and ‘see now buy now’ campaigns from Burberry, Topshop and Tommy Hilfiger, The Fashion Show Goes Live analyses the mode and impact of fashion shows’ transmission. Through the rise of experimental film, fashion shows tailored for media transmission and the use of live streaming and social media to render shows ‘immediate’ to consumers, fashion weeks – and fashion shows – have become not just trend barometers but material sites that demonstrate media’s effects. Rebecca Halliday evaluates the performativity of consumer relations to such live streams and other mediatized content. In linking these relations back to fashion show footage, she demonstrates that although intended to communicate fashion to mass audiences, these practices also promote it as exclusive and aspirational. Despite democratized, international access to content, the shows themselves remain elite events; kindling new forms of consumer attention, interaction, immaterial labour and desire. Through the microcosm of the fashion show, The Fashion Show Goes Live asks broader socio-political questions about the effects of the fashion industry's mediatization, challenging the notion that new technology has fostered inclusivity.

Fashion Africa is a visual overview of contemporary African fashion, compiled with an ethical perspective. This guide is the first of its kind to bring together designers, design companies, ethical manufacturers and more, all with an African connection. In the book, the author works tirelessly to promote Africa as a place not just for sourcing materials, but with the potential to be a vital epicenter of trade within the global marketplace. Fashion Africa is a comprehensive guide to the designers, materials, and sustainable practices available on continental Africa and provides an excellent resource in conjunction for the very vibrant growing industry already in existence.

Before her star turns on The Janice Dickinson Modeling Agency and America's Next Top Model, the stunning, exotic brunette Janice Dickinson broke the long chain of All-American blondes to become the world's first supermodel, gracing the covers of "Vogue", "Cosmopolitan", and many other major magazines. In this unadulterated memoir, she tells her incredible story, filled with dizzying highs and lows - from the cruelty and abuse of her childhood to the money, power, and fame of her stardom; from her glory days with Gia Carangi and Christie Brinkley to nights with Warren Beatty, Jack Nicholson, and Sylvester Stallone; from a dizzying drug and alcohol habit to three failed marriages; from cavorting around the globe to struggling to make it in Los Angeles as a working mum. Following her precarious ascent to stardom, her notorious fall from grace, and her triumphant journey to recovery, this captivating and cautionary tale reveals the smart, passionate woman beneath the glossy photos-and strips bare the business that made her a legend.

Over the past 40 years, Japanese designers have led the way in aligning fashion with art and ideology, as well as addressing identity and social politics through dress. They have demonstrated that both creative and commercial enterprise is possible in today's international fashion industry, and have refused to compromise their ideals, remaining autonomous and independent in their design, business affairs and distribution methods. The inspirational Miyake, Yamamoto and Kawakubo have gained worldwide respect and admiration and have influenced a generation of designers and artists alike. Based on twelve years of research, this book provides a richly detailed and uniquely comprehensive view of the work of these three key designers. It outlines their major contributions and the subsequent impact that their work has had upon the next generation of fashion and textile designers around the world. Designers discussed include: Issey Miyake, Yohji Yamamoto, Rei Kawakubo, Naoki Takizawa, Dai Fujiwara, Junya Watanabe, Tao Kurihara, Jun Takahashi, Yoshiki Hishinuma, Junichi Arai, Reiko Sudo & the Nuno Corporation, Makiko Minagawa, Hiroshi Matsushita, Martin Margiela, Ann Demeulemeester, Dries Van Noten, Walter Van Beirendonck, Dirk Bikkembergs, Alexander McQueen, Hussein Chalayan and Helmut Lang.

Stories of Fashion, Textiles, and Place follows the journeys of five companies with evolving sustainable supply chains in the fashion and textile industry. Each of the profiled companies are committed to advancing cultural traditions of a particular place. They value, honor, and are all deeply rooted in the geography, culture, and people of a specific location and their success is attributable to their connection to that place. With this shared value, their unique stories highlight the conditions, risks, strategies, and successes in creating and maintaining sustainable supply chains for ready-to-wear and home fashions. The companies include: -Imperial Stock Ranch and Shaniko Wool Company - Oregon, USA -Angela Damman Yucatan - Yucatan, Mexico -Tonle - Phnom Penh, Cambodia -Indigenous Designs - Highlands, Peru -Harris Tweed (R) - Outer Hebrides, Scotland, UK With a focus on economic, social, environmental, and cultural sustainability, and the connection between textiles and place, Burns and Carver offer personal and insightful narratives of companies addressing the challenges facing today's global fashion industry.

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us.
This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world.
Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide.
In the twenty first century, beauty is again being re-imagined anew.

Turkey has witnessed remarkable sociocultural change under the regime of Recep Tayyip Erdogan and his Justice and Development Party (AKP), particularly regarding its religious communities. As individuals with pious identities have increasingly gained access to state power and accumulated economic influence, so religious appearances and practices have become more visible in Turkey's `secular' public spaces. More than this, consumption practices have changed and new Islamic and Islamist identities have emerged. This book investigates three of the most widespread faith-inspired communities in Turkey: the Gulen, Suleymanli and the Menzil. Nazli Alimen compares these communities, looking at their diverse interpretations of Islamic rules related to the body and dress, and how these different groups compete for power and control in Turkey. In tracing what motivates consumption practices, the book adds to the growing interest in the commercial aspects of modest and Islamic fashion. It also highlights the importance of clothing and bodily rituals (such as veiling, grooming and food choices) for the formation of community identities. Based on ethnographic research, Alimen analyses the relationship between the marketplace and religion, and shows how different communities interact with each other and state institutions. Of particular note are the varied expressions of Islamic masculinities and femininities at play. Appealing to a cross-disciplinary readership, the book will be relevant for scholars within Turkish Studies, Gender Studies, Islamic Studies, Fashion, Consumption Studies, Sociology of Religion and Middle Eastern Studies.

Styling Shanghai is the first book dedicated to exploring the city's fashion cultures, examining its growing status as one of the world's foremost fashion cities. From its origins as an international treaty port in the 19th century, Shanghai has emerged as a global leader in the production, mediation and consumption of fashion. This book reveals how the material and imaginative context of this thriving urban centre has produced vivid interpretations of fashion as object, image and idea. Bringing together contributions by a range of leading international fashion historians and theorists, and drawing on extensive original research, Styling Shanghai offers an interdisciplinary analysis of the mega-city's shifting position as a fashion capital. Rooted in collaboration between leading UK, Australian and Shanghai-based institutions, it considers the impact of local and global textile manufacturing, the representation and marketing of 'Shanghai Style', bodies and gender in the 'Paris of the East', and the challenges of globalization, commercialization and digital communication in contemporary Shanghai.

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog

Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand "piracy." In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Two women, virtual strangers, sit hand-in-hand across a narrow table, both intent on the same thing - achieving the perfect manicure. Encounters like this occur thousands of times across the United States in nail salons increasingly owned and operated by Asian immigrants. This study looks closely for the first time at these intimate encounters, focusing on New York City, where such nail salons have become ubiquitous. Drawing from rich and compelling interviews, Miliann Kang takes us inside the nail industry, asking such questions as: Why have nail salons become so popular? Why do so many Asian women, and Korean women in particular, provide these services? Kang discovers multiple motivations for the manicure-from the pampering of white middle class women to the artistic self-expression of working class African American women to the mass consumption of body-related services. Contrary to notions of beauty service establishments as spaces for building community among women, "The Managed Hand" finds that while tentative and fragile solidarities can emerge across the manicure table, they generally give way to even more powerful divisions of race, class, and immigration.

An inspirational yet practical guide to clothes, shopping more effectively and discovering and developing a strong sense of personal style. With modern, minimal page design and four-colour photography throughout, this pragmatic and practical book should be required reading for anyone familiar with staring at a closet full of clothes and still feeling like they don't have anything to wear. 'This chic, thoughtful book is full of genius methods for taking control of your look, your habits, your budget, and your wardrobe.' -- Alison Freer, author of How to Get Dressed 'A smart, straightforward manual that encourages readers to discover what they like and to develop a wardrobe that makes getting dressed easier.' -- Erin Boyle, author of Simple Matters 'I loved this book. I've been trying for years to put together a capsule wardrobe...' -- ***** Reader review 'If you want a well organised wardrobe then this is your book!' -- ***** Reader review 'A wonderful, engaging and practical guide' -- ***** Reader review 'The best style book ever' -- ***** Reader review 'Legitimately changed my life (and bank balance) !!!' -- ***** Reader review *********************************************************************************************************** Get the wardrobe you've always wanted, filled with only those pieces that you love to put on and that make you look and feel amazing. Berlin-based style blogger Anuschka Rees will change your attitude and approach to clothes and shopping with her new minimal method. She rejects the cliched fashion rules and instead encourages you to look in your wardrobe and at your life, as well as in the mirror. Using interactive prompts, infographic-style questionnaires and helpful check lists, all beautifully illustrated with photography and mood boards, create your own individual style guidelines that truly speak to you. A must-have guide that will help you shop in a more cost-effective and efficient way and discover and develop a strong sense of personal style.