Since the 1990s, young Asian Americans including Doo-Ri Chung, Derek Lam, Thakoon Panichgul, Alexander Wang, and Jason Wu have emerged as leading fashion designers. They have won prestigious awards, been chosen to head major clothing labels, and had their designs featured in "Vogue," "Harper's Bazaar," and other fashion magazines. At the same time that these designers were rising to prominence, the fashion world was embracing Asian chic. During the 1990s, "Asian" shapes, fabrics, iconography, and colors filled couture runways and mass-market clothing racks. In "The Beautiful Generation," Thuy Linh Nguyen Tu explores the role of Asian American designers in New York's fashion industry, paying particular attention to how they relate to the garment workers who produce their goods and to Asianness as a fashionable commodity. She draws on conversations with design students, fashion curators, and fashion publicists; interviews with nearly thirty Asian American designers who have their own labels; and time spent with those designers in their shops and studios, on their factory visits, and at their fashion shows. "The Beautiful Generation" links the rise of Asian American designers to historical patterns of immigration, racial formation, and globalized labor, and to familial and family-like connections between designers and garment workers.

Two women, virtual strangers, sit hand-in-hand across a narrow table, both intent on the same thing - achieving the perfect manicure. Encounters like this occur thousands of times across the United States in nail salons increasingly owned and operated by Asian immigrants. This study looks closely for the first time at these intimate encounters, focusing on New York City, where such nail salons have become ubiquitous. Drawing from rich and compelling interviews, Miliann Kang takes us inside the nail industry, asking such questions as: Why have nail salons become so popular? Why do so many Asian women, and Korean women in particular, provide these services? Kang discovers multiple motivations for the manicure-from the pampering of white middle class women to the artistic self-expression of working class African American women to the mass consumption of body-related services. Contrary to notions of beauty service establishments as spaces for building community among women, "The Managed Hand" finds that while tentative and fragile solidarities can emerge across the manicure table, they generally give way to even more powerful divisions of race, class, and immigration.

The history of clothing begins with the origin of man, and fashionable dress can be traced as far back as 25,000 years ago. Recent scientific explorations have uncovered graves in northern Russia with skeletons covered in beads made of mammoth ivory that once adorned clothing made of animal skin. The Ancient Egyptians, Greeks, and Romans each made major contributions to fashion's legacy from their textile innovations, unique clothing designs and their early use of accessories, cosmetics, and jewelry. During the Middle Ages, "fashion trends" emerged as trade and commerce thrived allowing the merchant class to afford to emulate the fashions worn by royals. However, it is widely believed that fashion didn't became an industry until the industrial and commercial revolution during the latter part of the 18th century. Since then, the industry has grown exponentially. Today, fashion is one of the biggest businesses in the world, with hundreds of billions of dollars in turnover and employing tens of millions of workers. It is both a profession, an industry, and in the eyes of many, an art. The A to Z of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations.

With Men's Fashion Reader, students of fashion have a resource to help them understand an important but sometime neglected segment of the apparel industry, men's wear. This collection of reprinted and commissioned articles covers such topics as men's fashion and meaning through history, fashion as masculinity and sexuality, fashion as defiance, fashion as identity, fashion as acculturation, body as fashion, the media and fashion, and fashion as fantasy. Design and merchandising students will find in this book insights into how and why men buy clothing and how to forecast future trends. Addressing the social, cultural, and psychological phenomenon of men's dress, the readings blend consumer behavior and history to create a better understanding of men's fashions. This book is a must-read for the well-rounded fashionista, designer, merchandiser, or fashion scholar. Features: -- Approximately 40 specially-commissioned essays, as well as articles selected from scholarly and popular sources. -- Introduction to each section, written by the editors, to draw connections between the readings and relevant theoretical perspectives. -- Topical discussion questions at the end of each article. -- Instructor's Guide with quizzes, suggestions for projects, and demonstrations of how readings can be grouped in different ways to touch upon multiple topics.

Textiles are central to our lives and are at the heart of the world's largest industries. In recent years there has been a dynamic shift in attitudes toward textiles, fuelled in part by explosive developments in technology. While textiles have always retained roots in craft and industry, the discipline now embraces a much wider range of practices. Innovations in the industry demand a fresh approach to the subject, which this comprehensive introduction ably supplies. Taking as their starting point the very meaning of textiles, Gale and Kaur go on to show the astonishing range of opportunities for careers in the field, from the creative (artists, craftspeople and designers) to the social and industrial, to the commercial and associated practices (buyers, journalists, researchers and scientists). The Textile Book takes us behind the scenes with professionals to reveal what various jobs involve, what influences decision makers, and how their decisions affect what we buy next season. What happens to clothes before they reach the shops? What determines the 'must have' item? How can recycled bottles be transformed into silk-like yarns? These and many other questions are explored to show the diversity that makes up the contemporary global textile scene. Woven, printed, embroidered, knitted -- textiles are pivotal to the everyday experience of people in all parts of the world. This wide-ranging and informative book conveys the excitement and new challenges textiles represent and is essential reading for anyone working with, studying or simply interested in textiles.

"Three Faces of Beauty" offers a unique approach to understanding globalization and cultural change based on a comparative, ethnographic study of a nearly universal institution: the beauty salon. Susan Ossman traces the images and words of the beauty industry as they developed historically between Paris, Cairo, and Casablanca and then vividly demonstrates how such images are embodied today in salons located in each city.
By examining how images from fashion magazines, film, and advertising are enacted in beauty salons, Ossman demonstrates how embodiment is able to display and rework certain hierarchies. While offering the possibility of freedom from the tethers of status, nation, religion, and nature, beauty is created by these very categories and values, Ossman shows. Drawing on hundreds of interviews, she documents the various rituals of welcome, choice-making, pricing practices, and spatial arrangements in multiple salons . She also reveals ways in which patrons in all three cities imagine and co-opt looks they believe are fashionable in the other cities. By observing salons as scenes of instruction, Ossman reveals that beautiful bodies evolve within the intertwining contexts of media, modernity, location, time, postcolonialism, and male expectation.

If you want to understand, and be a part of, the creative revolution in materials design, then Designing with Smart Textiles is the complete toolkit you need to get started. Beginning by introducing the terminology and key applications, the book goes on to examine the key design processes needed to develop interactive textile design concepts, with detailed projects and examples to help you apply these approaches in your own practice. Case studies and interviews with innovative designers introduce you to different artistic and technological practices, and demonstrate how world-leading researchers are creating new technologies, yarns, fabrics, and applications. Practitioners share unique insights into their processes, and "Tech Tips" so you can build on their research in your own work. Featured designers include: Yemi Awosile, Joanna Berzowska, Lauren Bowker, Marina Castan, Cute Circuit, Felecia Davis, Debbie Davies, Delia Dumitrescu, Martha Glazzard, Ramyah Gowrishankar, Intelligent Textiles Ltd., Sara Keith, Ebru Kurbak and Irene Posch, Barbara Layne, Eef Lubbers, Anna Persson, Mette Ramsgaard Thomsen, Rose Sinclair, Mike Starbuck, Lynn Tandler, Paola Tognazzi, Sarah Walker and Linda Worbin

This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student. New to this Edition * Includes international examples and case studies that address the effects of globalization * Advances the discussion of the pros and cons of fast fashion vs. slow fashion * Revised, easier-to-read charts and graphs and 30% new color photographs * Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries Beyond Design STUDIO * Study smarter with self-quizzes featuring scored results and personalized study tips * Review concepts with flashcards of essential vocabulary * Watch videos that bring chapter concepts to life

This comprehensive and easy to read new edition revisits the exciting venture of the fashion internship with a fresh layout and design. A pivotal point in the student career, the internship provides real-world experience within the guided realm of academia. To help students gain the most from this experience, The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. This new edition provides information on emerging fashion career options in communications and entrepreneurship, international internship opportunities and the role of technological tools as today's job seeker's marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio. New to this Edition: -- New fashion areas throughout text such as fashion communication including journalism, photography, promotion, show production and fashion entrepreneurship -- Added content on entrepreneurial small business structure and more examples of small business models throughout the text -- Additional case study examples present unique situations students may confront during the internship experience -- Added examples of advertisements, projects, assignments, and resume layouts -- Coverage of E-portfolios and other technological tools and terms-including Blackberries, iPhones, My Space, etc. -- Includes a shorter version of an evaluation tool for busy employers and combines topics for more linear coverage -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom -- CD-ROM

This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her earlier editions of Dynamics of Fashion, this book covers product development, home fashions, retailing strategies, and examines how communication trends and technological advances impact the fashion world.New to this Edition-- New chapter on the history of fashion, focusing on the evolution of the apparel industry from the Industrial Revolution to the present and profiling influential designers from the 1900s to the 21st century-- Substantial updating and addition of new theories, applications, and practices-- All new photos and illustrations in color-- Updated and new Fashion Focus and Then and Now features. The Fashion Focus sections highlight pertinent people, organizations, and companies. Then and Now elements discuss past fashion influences in relation to today's style-setting individuals and productsOther Features-- Trade Talk, For Review, and For Discussion activities promote student learning -- Exploring Careers assignments discuss available fashion-related careers-- Updated and expanded glossary of industry terms, and a list of Internet resources help prepare readers for their roles in the fashion business-- Instructor's Guide includes options for organizing the curriculum and general suggestions for teaching the course, as well as supplementary assignments, test banks, and a final examination-- PowerPoint(r) Presentation includes more than 400 slides that illustrate key concepts from the book and provide the basis for classroom lectures and discussions for each chapter; compatible with PC and MAC platforms

A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.

"Fashion Branding Unraveled" introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and--most important--their effects on the future of branding.

If the trade papers report that gloves are making a comeback, should production start manufacturing them? How would someone judge and react to a woman walking down the street in a purple wig and spandex body suit? What is accurate and inaccurate to conclude about her appearance? Research is the foundation for understanding consumers and making informed decisions. Based on their experience in academia, the authors provide the tools for students and professionals to analyze and develop critical thinking skills and sift through what is read and seen to understand the target market for which they will design, buy, market, or manage in the fashion industry. Both a textbook and manual for undergraduate and graduate students studying research methods used in the fashion industry, it can also serve as a reference for industry professionals. Features: -- Includes concepts, theories and research examples drawn from juried academic articles, trade journals and business research studies -- Examples, key terms/concepts, questions, problems, summaries and learning activities all relate directly to the fashion industry -- Each chapter includes a "Highlight of a Researcher" and "Highlight of a Fashion Business" that conducts research -- Workbook/manual format permits students to reference for ongoing and additional research -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms

The dynamics of fashion depends on visuals: when we see something we like, we respond to its color, line, form, and eye-appeal. In that sense, fashion communicates itself-without words, without added graphics. But the world of fashion demands much more than the mere presence of garments and accessories and footwear. It involves a wide range of communications, including words-printed, spoken, and electronically transmitted. Those words may serve alone, or they may be paired with images and designs that enhance and illustrate their meaning. This text takes a systematic approach to uncovering fashion to reveal the industry's underlying network of communications. The term "fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from the names of colors at the dye factory, to the latest runway reviews posted on fashion Web sites. Focusing on four key areas-manufacturing; business; sales and advertising; and representation in the media-Wolbers uses a who-what-wherewhen- why approach. As Professor Horacek so eloquently states in her Foreword, "this book is truly a must for fashion programs anywhere or for anyone who seeks to develop and hone their communication skills." Features -- Specific assignments and exercises designed for both inside and outside the classroom to help students master the unique language of fashion -- Profiles of various forms of fashion communications related to the content of each chapter -- Tips and guidelines for efficient research and information presentations -- Personal Profiles in each chapter support material in text -- Additional assignments and projects, along with samples of grading rubrics to assist instructors -- Instructor's Guide contains tips on how to use the text in a variety of different courses, including fashion journalism, business communication, or other fashion courses -- PowerPoint presentation available

This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fibre/fabric companies, promotion associations, designers, manufacturers, retailers and apparel marts. Forms of presentations discussed range from visual boards to couture and pret-a-porter fashion shows. Guerin's chapter on fashion show production is in effect a mini course on how to organise and develop themes and methods for trade or consumer shows.

Clothing occupies a complex and important position in relation to human experience. Not just utilitarian, dress gives form to a society's ideas about the sacred and secular, about exclusion and inclusion, about age, beauty, sexuality and status. In Dressing the Elite, the author explores the multiple meanings that garments held in early modern England. Clothing was used to promote health and physical well-being, and to manage and structure, life transitions. It helped individuals create social identities and also to disguise them. Indeed, so culturally powerful was the manipulation of appearances that authorities sought its control. Laws regulated access to the dress styles of the elite, and through less formal strategies, techniques of disguise were kept as the perquisites of the powerful. Focusing on the elite, the author argues that clothing was not just a form of cultural expression but in turn contributed to societal formation. Clothes shaped the configurations of the body, affected spaces and interactions between people and altered the perceptions of the wearers and viewers. People put on and manipulated their garments, but in turn dress also exercised a reverse influence. Clothes made not just the man and the woman, but also the categories of gender itself. Topics covered include cross-dressing, sumptuary laws, mourning apparel and individual styles.

This new reference provides a broad overview of contemporary fashion accessories. Not only does the work focus on individual categories of fashion, but it also examines the components from which accessories are constructed. This encyclopedia is a comprehensive resource for anyone seeking information about fashion accessories.

It is commonly known that fashion is big business, yet given its global significance, little has been written on the phenomenon of the fashion system. Instead, books have tended to focus on dress history, although recently the discipline has taken a more theoretical turn, with a spate of books appearing that analyze the underlying forces motivating fashion. This pioneering book unites theory and practice to provide an integrated series of snapshots taken from different perspectives of the fashion business in the second half of the twentieth century.
Featuring contributions by leading experts in three main areas of important debate within the industry - the theory and culture of fashion; design and industry; and image and marketing - the book will be an essential reference for students, practitioners and theoreticians. It addresses such key issues as: the relationship between culture and clothing; the intersection of fashion and modernity; the origins of glamour; the role of creativity and the power of design; the chain store challenge; the age of the thinking designer; retail concepts; and minimalism in fashion. It is certain to be required reading on fashion courses and in related disciplines, including media, cultural and consumption studies.

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory.

This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.

With the continuing growth of private label brands, the demand for skilled technical designers has never been greater. The 3rd Edition of Complete Guide to Size Specification and Technical Design equips students with everything they need to know about measuring sample garments, creating fully graded spec sheets, fitting garments and grading patterns for production. Over 500 technical flats are clearly labeled with measurement points and instructions for taking measurements. A new chapter on children's wear expands upon the already comprehensive coverage of knit and woven womenswear and menswear. The new edition includes more coverage of PLM/PDM and computer-aided technical design, model measuring, graded pattern nests and more. New to this Edition * New section on computer-aided technical design including coverage of PLM/PDM software such as Gerber, Lectra, and Optitex * New chapter on childrenswear with points of measure (POM) and grading information * Added instructions on measuring the human body * Expanded information on fitting and grading * Updated appendices with new fashion flats and body figure croquis and a metric conversion chart Complete Guide to Size Specification and Technical Design STUDIO--an online tool for more effective study! * Watch videos that bring chapter concepts to life * Download templates, blank and sample spec sheets, basic garment and figure croquis to practice technical design skills * Study smarter with self-quizzes featuring scored results and personalized study tips * Review concepts with flashcards of essential vocabulary * Access useful resources like a Care Labeling Guide, Ordering a Dress Form Guide and a Buttonline Card Instructor Resources * Instructor's Guide provides suggestions for planning the course and using the text in the classroom * Learning with STUDIO Student Registration Guide and a First Day of Class PowerPoint presentation PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501313097.

For decades, Milady has been known as the premier source for beauty and wellness education. Now we have taken that reputation one step further with the brand-new Milady Standard Makeup. This cutting-edge addition to the Milady Standard offerings is aimed at anyone and everyone with a passion and desire for becoming a makeup artist or working in the world of makeup. Milady Standard Makeup is a full-color text, packed with more than 800 photos and illustrations, covering everything from anatomy and physiology to color theory, product types and tools. Step-by-step procedures lead the reader through various looks including bridal, prom, and high-fashion applications. Readers will also learn how to create natural looks and deal with particular skin types such as mature and acne-prone skin. Milady Standard Makeup is destined to establish itself as the foundational textbook in its field, essential for every makeup artist with an eye towards success in this rapidly expanding and dynamic industry.

The Spa business has been growing rapidly over the last few years. It is one of the biggest global growth industries. The Spa Book offers a comprehensive, exciting and unique look at the spa industry, bringing together all the elements of spas in one educational text. It addresses treatments and issues, which will assist those undertaking relevant courses in Spa Therapy and the Spa Industry. This reference and teaching aid is intended for students taking a course in Spa Therapy. Particular courses that Spa Therapy is suited to are NVQ level 3 Beauty Therapy module in Spa Treatments, Higher National Diploma/Batchelor of Science degree in International Spa Management and a range of private courses. It is also of use to therapists working within spas who may use this book as a reference tool. Managers and developers will also find this textbook valuable.

Milady Standard Esthetics Fundamentals, 11th edition, is the essential source for basic esthetics training. This new edition builds upon Milady's strong tradition of providing students and instructors with the best beauty and wellness education tools for their future. The rapidly expanding field of esthetics has taken a dramatic leap forward in the past decade, and this up-to-date text plays a critical role in creating a strong foundation for the esthetics student. Focusing on introductory topics, including history and opportunities in skin care, anatomy and physiology, and infection control and disorders, it lays the groundwork for the future professional to build their knowledge. The reader can then explore the practical skills of a skin care professional, introducing them to the treatment environment, basic facial treatments, hair removal, and the technology likely to be performed in the salon or spa setting.