0
Your cart

Your cart is empty

Browse All Departments
Price
  • R100 - R250 (2)
  • R250 - R500 (65)
  • R500+ (360)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General

Contemporary Issues in Luxury Brand Management (Paperback): Sylvie Studente, Eleonora Cattaneo Contemporary Issues in Luxury Brand Management (Paperback)
Sylvie Studente, Eleonora Cattaneo
R1,349 Discovery Miles 13 490 Ships in 9 - 17 working days

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today; Each chapter is illustrated by well-recognized contemporary cases and examples to demonstrate how the theory translates to practice and provide an exciting teaching resource; Includes insights from a range of expert contributors from both research and consulting backgrounds

The Artification of Luxury Fashion Brands - Synergies, Contaminations, and Hybridizations (Hardcover, 1st ed. 2020): Marta... The Artification of Luxury Fashion Brands - Synergies, Contaminations, and Hybridizations (Hardcover, 1st ed. 2020)
Marta Massi, Alex Turrini; Foreword by Jean-Noel Kapferer
R1,747 Discovery Miles 17 470 Ships in 18 - 22 working days

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

Historical Dictionary of the Fashion Industry (Hardcover, Second Edition): Francesca Sterlacci, Joanne Arbuckle Historical Dictionary of the Fashion Industry (Hardcover, Second Edition)
Francesca Sterlacci, Joanne Arbuckle
R5,017 Discovery Miles 50 170 Ships in 10 - 15 working days

From the first animal skin body coverings, to today's high fashion collections, fashion has held an important role in the evolution of mankind. The fashion industry has, and continues to make, major contributions to our cultural and social environment. It is an industry that responds to our inherent longing for tribal belonging, our socio-economic needs, individual lifestyles, status stratification and profession apparel requirements. The fashion industry is fast-paced, complex and ever changing, in response to consumer needs. Throughout the world, vast numbers of people contribute to this industry, each with the shared goal of supplying an end product of a particular price point directed at a target consumer. This second edition of Historical Dictionary of the Fashion Industry contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 1,400 cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations. This book is an excellent resource for students, researchers, and anyone wanting to know more about the fashion industry.

Fashion Design: The Complete Guide (Paperback, 2nd edition): John Hopkins Fashion Design: The Complete Guide (Paperback, 2nd edition)
John Hopkins
R739 Discovery Miles 7 390 Ships in 9 - 17 working days

From the first sketch to handling a prototype, Fashion Design: The Complete Guide is an all-inclusive overview of the entire design process. This second edition begins with an exploration of fashion in the context of different histories and cultural moments, before fashion designer, and educator John Hopkins walks you through fashion drawing, colour, fibres, research methods, and studio must-knows such as pattern making, draping and fitting. You'll also learn how to develop your portfolio and practice as a professional designer. Each of the six chapters ends with activities to help you hone your skills. Interviewees include Stefan Siegel (founder and CEO of Not Just A Label), Maggie Norris (Founder of Maggie Norris Couture and former designer at Ralph Lauren), Samson Soboye (Creative Director and Founder of Soboye Boutique) and Jessica Bird (a fashion illustrator, whose clients include Vivienne Westwood and matchesfashion.com). With discussion of the evolving role of social media and the practicalities of incorporating sustainability at the centre of the design process this is an essential text for any aspiring fashion designer.

King of Diamonds - Harry Winston, the Definitive Biography of an American Icon (Hardcover): Ronald Winston, William Stadiem King of Diamonds - Harry Winston, the Definitive Biography of an American Icon (Hardcover)
Ronald Winston, William Stadiem
R634 R561 Discovery Miles 5 610 Save R73 (12%) Ships in 9 - 17 working days

Enter the glamorous domain of world-famous jewellery house, Harry Winston, and discover the true rags-to-riches story of the immigrant family behind the phenomenon. Harry Winston’s famous slogan for his success was: “knowledge, courage, and the ability to finance.” King of Diamonds: The Flawless World of Harry Winston is the quintessential rags-to-riches success story of a very poor immigrant family emigrating from Ukraine to America. It is the story of how one man, Harry Winston, created a famous name with his company, founded in New York City in 1932. Winston became known for the owning and sales of very large diamonds. At one point, he owned a third of the world’s most famous gems, including the Hope Diamond, which earned him the moniker “King of Diamonds.” The book details how author Ronald Winston’s father got his start and began what would eventually become the most famous jewellery house in the world. Peek inside his first office, an upstairs Fifth Ave location, followed by subsequent locations in Rockefeller Centre, an office across from St. Patrick's Cathedral, and finally an image-building store on Fifth Avenue. Known as the “Jewelleer to the Stars,” Winston’s gems have appeared both on the Hollywood red carpet and in famous Hollywood films like Notorious starring Ingrid Bergman and Cary Grant, The Graduate starring Dustin Hoffman and Anne Bancroft, and How to Lose a Guy in 10 Days starring Kate Hudson and Matthew McConaughey. Celebrities such as Marilyn Monroe, Viola Davis, Helen Mirren, Gwyneth Paltrow, and many more have worn Winston pieces on Hollywood’s biggest nights. The story then follows Harry Winston’s successor and heir, Ronald Winston, and his making of the family name. Under Ronald, the company’s name would not remain just famous, but would become world-famous. Ronald built locations in Los Angeles, Hawaii, Japan, and China. Ronald’s saga continued with his entry into the revolution in Angola, buying diamonds from its charismatic leader, Jonas Savimbi. Ronald Winston risked his life in order to make profits that repaid the death taxes caused by his father’s passing. In all, King of Diamonds is a joyous evocation of two men who added an innumerable amount to the image, story, and marketing of luxury products, as well as to the joy of people who love and purchase these objects. After all, as frequent Winston jewellery-wearer Marilyn Monroe would say, “diamonds are a girl’s best friend.”

Secrets in the Dark - THE glamorous blockbuster and the escapist treat you NEED! (Paperback): Ceril Campbell Secrets in the Dark - THE glamorous blockbuster and the escapist treat you NEED! (Paperback)
Ceril Campbell
R326 Discovery Miles 3 260 Ships in 10 - 15 working days

The ultimate glamorous, escapist blockbuster - perfect for fans of Melanie Blake, Jackie Collins and Shirley Conran's Lace. 'Just the kind of glamorous escapism we all desperately need right now. Compelling and satisfying from start to fantastic finish' Celia Walden 'Campbell's warm, wise bonkbuster...transports you to the sexual free-for-all of the 1970s... There's an upbeat honesty in the writing that reminded me of Jilly Cooper' Rowan Pelling, Daily Mail 'A rip-roaring, gold-plated, sizzling bonkbuster - this is one for Jackie Collins fans everywhere who are missing the glitz!' Fiona Walker Glamour. Deceit. Sex. Deadly ambition. They have the world at their feet. And they want it ALL. 5* reader raves for Secrets in the Dark! 'Wow, wow, wow. Hot, steamy, surprising. Fantastically written, fun read. For anyone missing the amazing Jackie Collins your book needs are fulfilled in Ceril Campbell. I promise you won't be disappointed' 'Pure unadulterated fun' 'As an avid reader of anything by Jackie Collins and Shirley Conran, this novel felt like candy to me!' 'A fantastic gripping read hyped as the new Jackie Collins which didn't disappoint . . . please say Ceril Campbell is already writing her next book!!' ....................................................................... Innocent Phoebe has only known a life of privilege. Street-smart Paula has had to make her own way in the world. When the two girls meet as teenagers, they form a deep sisterly bond, recognising in one another a yearning for love and for lives that are different from the ones they were born into. But when they each suffer a personal trauma, they are torn apart and set out on very different paths. So begins a rollercoaster journey throughout the 1970s of extreme highs and lows for Phoebe and Paula, as they travel from the epicentre of cool on the Kings Road, Chelsea, to the glamour of Paris, LA and the South of France. It's a scandalous world of sex, drugs, celebrity and wealth - alluring, addictive...and deceptive. ....................................................................... Readers adore Secrets in the Dark! 'For those of you missing the fabulous Jackie Collins, look no further than Ceril Campbell's debut novel' 5* reader review 'The perfect escapism...easy to read, full of luxury, romance, style, fashion and rock and roll. Highly recommend!' 5* reader review 'Anyone interested in what made swinging London cool would enjoy this exciting, action-packed narrative - it is both a love letter to London and a tantalizing mystery' 5* reader review 'Loved, loved the story and could not put the book down' 5* reader review 'Terrific mystery that has you guessing till practically the last page. Highly recommended' 5* reader review 'The new Jackie Collins' 5* reader review 'A great debut novel with a clever twist at the end. Recommend as a brilliant holiday read' reader review

Polluting Textiles - The Problem with Microfibres (Paperback): Judith S. Weis, Francesca De Falco, Mariacristina Cocca Polluting Textiles - The Problem with Microfibres (Paperback)
Judith S. Weis, Francesca De Falco, Mariacristina Cocca
R1,252 Discovery Miles 12 520 Ships in 10 - 15 working days

This book examines the critical issue of environmental pollutants produced by the textiles industry. Comprised of contributions from environmental scientists and materials and textiles scientists, this edited volume addresses the environmental impact of microplastics, with a particular focus on microfibres released by textiles into marine and freshwater environments. The chapters in Part I offer environmental perspectives focusing on the measurement of microplastics in the environment, their ingestion by small plankton and larger filter feeders, the effects of consuming microplastics, and the role of microplastics as a vector for transferring toxic contaminants in food webs. Written by environmental and material scientists, the chapters in Part II present potential solutions to the problem of microplastics released from textiles, discussing parameters of influence, water treatment, degradation in aquatic environments, textile end-of-life management, textile manufacturing and laundry, and possible policy measures. This is a much needed volume which brings together in one place environmental research with technical solutions in order to provide a cohesive and practical approach to mitigating and preventing environmental pollution from the textiles industry going forward. This book will be of great interest to students and scholars of environmental conservation and management, environmental pollution and environmental chemistry and toxicology, sustainability, as well as students and scholars of material and textiles science, textile engineering and sustainable manufacturing.

Retail Buying - From Basics to Fashion - Bundle Book + Studio Access Card (Paperback, 7th edition): Richard Clodfelter Retail Buying - From Basics to Fashion - Bundle Book + Studio Access Card (Paperback, 7th edition)
Richard Clodfelter
R1,710 R1,581 Discovery Miles 15 810 Save R129 (8%) Ships with 19 working days

Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased focus on sustainability, the growth of digital retailing, and impacts from the coronavirus pandemic. Practice problems and updated information tables further help students to analyze and interpret data across relevant subjects like global buying and sourcing, omnichannel retailing, and social media. New to this Edition: -Updated coverage of the coronavirus pandemic and the expanding usage of social media and mobile technologies -Increased emphasis on product sustainability and changing consumer behavior -New and updated Trendwatch and Snapshot features Instructor Resources -The Instructor's Guide provides suggestions for planning the course and using the text in the classroom, including sample syllabi, in-class activities, and teaching ideas -The Test Bank includes sample test questions for each chapter -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion STUDIO Features Include: -Study smarter with self-assessment quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary and basic retail math formulas -Practice your skills with downloadable Excel spreadsheets to complete the end-of-chapter Spreadsheet Skills exercises -Enhance your knowledge with printable worksheets featuring step-by-step solutions to common retail buying math problems -Watch videos related to chapter concepts

In Search of Perfumes - A lifetime journey to the sources of nature's scents (Hardcover): Dominique Roques In Search of Perfumes - A lifetime journey to the sources of nature's scents (Hardcover)
Dominique Roques; Translated by Stephanie Smee
R527 Discovery Miles 5 270 Ships in 10 - 15 working days

In Search of Perfumes is a fragrant journey across the world, revealing the beauty and mysteries of the perfume trade. Fruits, flowers, spices, bark, leaves, and branches are just some of the natural ingredients from the plant world that are used in the creation of perfume. Dominique Roques, travelling from Andalusia to Somaliland by way of Bulgaria, Laos, El Salvador, Indonesia and Egypt, describes his search to find the best natural ingredients, precious to perfumers everywhere. In Search of Perfumes demonstrates how the prestigious multi-million-pound perfume industry may begin its life as a single plant harvested by producers surviving on ancestral traditions and techniques and often risking their lives in the process as they combat the rising threat of climate change. Roques reveals the beauty and mysteries of a familiar trade; a return to the source of the world's scents.

Resilience of Luxury Companies in Times of Change (Paperback): Gabriella Lojacono, Laura Ru Yun Pan Resilience of Luxury Companies in Times of Change (Paperback)
Gabriella Lojacono, Laura Ru Yun Pan
R1,126 R950 Discovery Miles 9 500 Save R176 (16%) Ships in 18 - 22 working days

Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous - to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.

Retail Buying - From Basics to Fashion (Paperback, 4th Revised edition): Richard Clodfelter Retail Buying - From Basics to Fashion (Paperback, 4th Revised edition)
Richard Clodfelter
R987 Discovery Miles 9 870 Ships in 4 - 6 working days

This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment.

The Knockoff Economy - How Imitation Sparks Innovation (Hardcover, New): Kal Raustiala, Christopher Sprigman The Knockoff Economy - How Imitation Sparks Innovation (Hardcover, New)
Kal Raustiala, Christopher Sprigman
R735 R654 Discovery Miles 6 540 Save R81 (11%) Ships in 18 - 22 working days

From the shopping mall to the corner bistro, knockoffs are everywhere in today's marketplace. Conventional wisdom holds that copying kills creativity, and that laws that protect against copies are essential to innovation--and economic success. But are copyrights and patents always necessary? In The Knockoff Economy, Kal Raustiala and Christopher Sprigman provocatively argue that creativity can not only survive in the face of copying, but can thrive.
The Knockoff Economy approaches the question of incentives and innovation in a wholly new way--by exploring creative fields where copying is generally legal, such as fashion, food, and even professional football. By uncovering these important but rarely studied industries, Raustiala and Sprigman reveal a nuanced and fascinating relationship between imitation and innovation. In some creative fields, copying is kept in check through informal industry norms enforced by private sanctions. In others, the freedom to copy actually promotes creativity. High fashion gave rise to the very term "knockoff," yet the freedom to imitate great designs only makes the fashion cycle run faster--and forces the fashion industry to be even more creative.
Raustiala and Sprigman carry their analysis from food to font design to football plays to finance, examining how and why each of these vibrant industries remains innovative even when imitation is common. There is an important thread that ties all these instances together--successful creative industries can evolve to the point where they become inoculated against--and even profit from--a world of free and easy copying. And there are important lessons here for copyright-focused industries, like music and film, that have struggled as digital technologies have made copying increasingly widespread and difficult to stop.
Raustiala and Sprigman's arguments have been making headlines in The New Yorker, the New York Times, the Financial Times, the Boston Globe, Le Monde, and at the Freakonomics blog, where they are regular contributors. By looking where few had looked before--at markets that fall outside normal IP law--The Knockoff Economy opens up fascinating creative worlds. And it demonstrates that not only is a great deal of innovation possible without intellectual property, but that intellectual property's absence is sometimes better for innovation.

Branded Beauty - How Marketing Changed the Way We Look (Hardcover): Mark Tungate Branded Beauty - How Marketing Changed the Way We Look (Hardcover)
Mark Tungate 1
R865 Discovery Miles 8 650 Ships in 10 - 15 working days

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best.
In "Branded Beauty," Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who've made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty.
Full of fascinating detail on great names such as Revlon, Estee Lauder, L'Oreal and Max Factor, "Branded Beauty" looks at the history of the beauty industry and considers its future.

Vain Glorious - A shameless guide for men who want to look their best (Paperback): Jeremy Langmead, Dr David Jack Vain Glorious - A shameless guide for men who want to look their best (Paperback)
Jeremy Langmead, Dr David Jack
R372 R338 Discovery Miles 3 380 Save R34 (9%) Ships in 9 - 17 working days

"My life is a constant battle between vanity and laziness. This book has brokered the perfect peace deal!" - Graham Norton Should I tint my eyebrows? How can I get a squarer jawline? Which style of trouser would make my legs look longer? Leading lifestyle columnist and magazine editor, Jeremy Langmead, has men constantly asking him for answers to these questions and more. In Vain Glorious, he teams up with Harley Street aesthetic doctor David Jack to lift the lid on all the anti-ageing and beauty secrets now available for men, from Botox to hair thickening treatments. Dr Jack provides the medical expertise, whilst Langmead test-drives the products and procedures on offer - sharing often hilarious snapshots of his own hit-and-miss journey of rejuvenation, as well as sartorial tricks and insider tips from his time editing Esquire and running the men's fashion website mrporter.com. Vain Glorious is an honest and practical guide to help men feel comfortable in their own skin.

Fashion Supply Chain Management (Paperback): Virginia Grose, Nicola Mansfield Fashion Supply Chain Management (Paperback)
Virginia Grose, Nicola Mansfield
R1,467 Discovery Miles 14 670 Ships in 9 - 17 working days

* A fully comprehensive guide to the entire supply chain management process as applied specifically to the fashion industry * Each chapter is complemented by an in-depth case study from a relevant global organization, alongside pedagogy to aid student comprehension, including quizzes, end-of-chapter activities, and role play scenarios. Online resources include chapter-by-chapter PowerPoint slides and a test bank. * Designed as a core textbook for Fashion Supply Chain and Operations Management modules at advanced undergraduate and postgraduate level.

The Fashion Design Toolkit - 18 Patternmaking Techniques for Creative Practice (Paperback): Tracy Jennings The Fashion Design Toolkit - 18 Patternmaking Techniques for Creative Practice (Paperback)
Tracy Jennings
R927 R872 Discovery Miles 8 720 Save R55 (6%) Ships in 9 - 17 working days

With The Fashion Design Toolkit you'll learn how tried-and-tested techniques like gathers, pleats, tucks, and twists can help you adapt patterns and create your own original garment designs. Tracy Jennings walks you through 18 patterning tactics to inspire fresh ideas, demonstrating how embracing pattern drafting skills can lead to innovative and effective collections. Each technique is illustrated in a variety of contexts, showing how and why it has been used by other designers, so you can use the history of each tool as inspiration for your original collections. Ethical practice is woven throughout the book, with tips on how to implement techniques in an environmentally sustainable way. The 18 essential techniques are divided into 5 categories: Establishing Fit and Flare: Darts, Slash & Spread, Seaming, Insets Channeling Fullness: Gathers, Ruffles, Pleats, Tucks Fashioning the Fluid and Unstructured: Arcs, Flounces, Drapes, Twists Engineering Fabric and Form: Contouring, Structure, Textile Designs Focusing on Concepts: Adaptation, Reduction, Zero Waste Online resources include a downloadable pattern block, which is available in US sizes 4-18. www.bloomsburyonlineresources.com/fashion-design-toolkit

From Beauty to Business - The Guaranteed Strategy to Building, Running, and Growing a Successful Beauty Business (Hardcover):... From Beauty to Business - The Guaranteed Strategy to Building, Running, and Growing a Successful Beauty Business (Hardcover)
Kiyah Wright; As told to Shirley Neal
R586 R540 Discovery Miles 5 400 Save R46 (8%) Ships in 18 - 22 working days

You know you have the talent to make it in the beauty industry, but figuring out where to begin can feel like a mystery-and cosmetology schools often don't prepare students for the business end of these jobs . . . which can make or break your career. Consider this book your crash course on how current and aspiring beauty professionals can profit from their passions to create wealth beyond their wildest dreams. Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. From the time she was just 14 years old and doing hair in her grandmother's basement for $20 a pop, Kiyah had found her calling. By 17, she had 200 clients and netted over $60K a year. Now, 25 years later, she's at the top of her game with A-List Hollywood clientele, two Emmy Awards, two Hollywood Beauty Awards, a thriving business, and a million-dollar brand. In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals: Developing a success mindset Understanding the business of the beauty business Finding your niche Diversifying with multiple streams of income Growing your platform to grow your profits Preparing for the unexpected Planning for your future She also lays out crucial success strategies not taught in hair or beauty schools about entrepreneurship, finance, branding, marketing, product distribution, how to harness the power of social media, and how to build wealth. Whether you're working from your house or a salon, From Beauty to Business will set you up for success with practical tools for thriving in the beauty business on your own terms. This first-of-its-kind sourcebook features Kiyah's favorite success affirmations, industry-themed business templates, worksheets, and the foolproof strategies Kiyah used to attract and retain superstar clients like Tyra Banks, Jennifer Hudson, Ciara, Iman, Taraji P. Henson, and Gabrielle Union. Whether you're looking for tips in your career as a hairstylist, makeup artist, esthetician, or other beauty professional, From Beauty to Business is the ultimate resource guide that will set you on a straight path to success.

Responsible Fashion Business in Practice - Sustainable Concepts and Cases across the Fashion Industry (Paperback, 3rd Edition):... Responsible Fashion Business in Practice - Sustainable Concepts and Cases across the Fashion Industry (Paperback, 3rd Edition)
Sennait Ghebreab, Sally Heale
R1,138 Discovery Miles 11 380 Ships in 9 - 17 working days

This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry.

The book takes the reader logically through each part of the authors’ newResponsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is thePerceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life.

Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.

Table of Contents

LIST OF CONTRIBUTORS

FOREWORD

The book and its associated content are introduced by Andrea De Santis, who is part of the Global McKinsey AF&L team. He specialises in the retail sector, currently leading the AF&L practice in the Italian office.

ACKNOWLEDGEMENTS 

INTRODUCTION

So what does sustainability mean in the fashion business now?

The emergence of the mindful "Eco-Conscious Consumer"

Expert Insight from Disha Daswaney

From planned obsolescence to circular systems

Dissecting and understanding the 7P’s

Introducing THE RESPONSIBLE 9 FRAMEWORK

Objective of the book and how the book structured 

References and further reading

CHAPTER 1 - CONSCIOUS ITEM

Expert insight from Charlotte Turner

Responsible Fashion Design

Expert insight from Massimo Casagrade

Textiles and Fibres

Dyes

Expert insight from Karen Spurgin

Slow fashion

Expert insight from Jeffery Heilgers

Key takeaways

References and further reading

CHAPTER 2 - CIRCULAR SERVICES

The Product Life Cycle: The post purchase necessity  

Turning waste and deadstock into new items

Circular ranges and products from plastic

Increasing the lifespan of a garment through aftercare

Repair

Buy and give back schemes

Preserving the archive

Expert insight from Andrew Groves

Second hand market 

Expert insight from Felix Krueger

Expert insight from Gemma A Williams

The Sharing Economy 

The consumer as the investor

The new conscious priority

Expert insight from Laura Coppen and Daniel Newton

Key takeaways

References and further reading 

CHAPTER 3 - COMMUNITY 

Expert insight from Craig Crawford,

Corporate Social Responsibility (CSR)

Introducing the CITREC Framework for CSR

Expert insight from Lisa Nann

Mission Statements

Diversity in the workplace

Expert insight from Mathew Dixon

Equal representation in marketing and advertising 

Volunteer programs

The role of education

Expert insight from Liliana Sanguino Ramirez

Key takeaways

References and further reading 

CHAPTER 4 - PERCEIVED VALUE

Typical price strategy

Transparent pricing - the importance in communicating the true cost to the consumer

Expert insight from Mytro Angelidou

Connecting with credible causes aligned to your brand proposition 

Volunteer programs

Expert insight from Lucy Litwack

Charitable donations

Expert insight from Erica Charles

Key takeaways

References and further reading 

CHAPTER 5 - ACCOUNTABLE SYSTEMS 

Responsible Sourcing and Supply Chain

Upstream and Downstream

The challenges with the Supply Chain

Expert insight from Archana Chandrasekar

The deep layers of the fashion supply chain

The need for ACCOUNTABLE SYSTEMS

Unacceptable practice exposed

Emissions

Carbon Neutral

Carbon Negative

Net Zero

Sustainable transportation

Innovations

Expert insight from James Clark

QR Codes

On Demand Manufacturing

Expert insight from Joanne Yulan Jong

Packaging

Biodegradable sustainable packaging solutions

Reusable packaging

Packaging free

Solutions 

Expert insight from Amy Kim

Key insights

References and further reading

CHAPTER 6 - GREEN ENVIRONMENT 

The move to green and more environmentally friendly stores

Zero waste

Store interiors

Clothes hangers 

Mannequins

The 5 R’s Hierarchy, Bell, 2020

Expert insight from Patsy Perry

Energy efficient lighting

Renewable energy 

Key takeaways

References and further reading

CHAPTER 7 - GOVERNANCE 

Organisations 

Expert insight from M. Fernanda Hernandez Franco

Certifications 

Certification companies

Activist groups

CHAPTER 8 - HONEST COMMUNICATION

What is Greenwashing?

Green marketing & communication 

The New Green Marketing Paradigm, Ottman, 2011

Ottman’s 7 Winning Strategies for Green Marketing, Ottman 2011

Transparent communication

Expert Insight from Peter Rees 

The changing consumer 

AIDA Marketing Model, Lewis, 1898

Expert Insight from Martin Deal

Responsible consumption

Expert insight from Veronica Bates Kassatly

Equal representation in marketing and advertising 

Multicultural and inclusive marketing 

The following expert insight, provided from photographer Darren Black

Influencer marketing

Expert insight from Giorgia Pagliuca 

Brand activism and cause marketing strategies

Key insights

References and further reading

CHAPTER 9 - STORYTELLING PLATFORMS 

Expert insight from Nick Pye

Storytelling retail spaces

Retailers showing genuine inclusive behaviour on the shop floor

Expert insight by Vittorio Cosma and Mario Innocente

Manifestos

Communicating commitments in store

Local stores

Expert insight by Rae Sims

Live streaming shopping experience

Podcasting

Expert insight by Samara Croci

Key insights

References and further reading

INDEX

Jewelry Designing (Hardcover): Blanche McGowan Jewelry Designing (Hardcover)
Blanche McGowan
R2,609 R2,382 Discovery Miles 23 820 Save R227 (9%) Ships in 18 - 22 working days
Tales from the Back Row - An Outsider's View from Inside the Fashion Industry (Paperback): Amy Odell Tales from the Back Row - An Outsider's View from Inside the Fashion Industry (Paperback)
Amy Odell
R378 Discovery Miles 3 780 Ships in 18 - 22 working days

In the "funny, insightful" (Harper's Bazaar) Tales from the Back Row, Cosmopolitan.com editor Amy Odell takes readers behind the stage of New York's hottest fashion shows to meet the world's most influential models, designers, celebrities, editors, and photographers. But first, she has to push her way through the crowds outside and weave her way through the packed venue, from the very back row to the front. And as Amy climbs the ladder she introduces an industry powered by larger-than-life characters: she meets the intimidating Anna Wintour and the surprisingly gracious Rachel Zoe, not to mention the hilarious Chelsea Handler, and more. As she describes the allure of Alexander Wang's ripped tights and Marchesa's Oscar-worthy dresses, Amy layers in something else: how the fashion industry is an exaggerated mirror of human fallibility, reflecting our desperate desire to belong, to make a mark. In her "light-hearted, cocktail-hour confession from someone who is...sober enough to recognize insanity for what it is" (The Washington Post). Welcome to the weird and wonderful world of high fashion: "Whether you're interested in pursuing a career in publishing, public relations, or design, or you're just fascinated with what really goes on behind-the-scenes without the usual sugar coating, we'd say this is required reading" (Fashionista.com).

Fashion Supply Chain and Logistics Management (Hardcover): Yi Wang Fashion Supply Chain and Logistics Management (Hardcover)
Yi Wang
R5,050 Discovery Miles 50 500 Ships in 10 - 15 working days

The fashion industry has a dynamic, ever-changing landscape. The last decade has seen a shift in consumer expectations and a heightened dependence on efficient and effective supply chain management. These shifts in the consumer mentality have already forced apparel retailers to adapt, making changes throughout their organisations to maintain consumer loyalty. This new text provides an overview of the latest trends and advances in fashion supply chain management and logistics, including: The fundamentals of fashion supply chain management Strategic management of the fashion supply chain, including the planning aspect of management Technology in fashion supply chain management Radio-frequency identification (RFID) and interoperability Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life international cases, this book is ideal for advanced undergraduate and postgraduate students and academics of fashion management, logistics and supply chain management, as well as practising professionals.

Fashion Buying (Paperback, 2nd Edition): H Goworek Fashion Buying (Paperback, 2nd Edition)
H Goworek
R1,146 Discovery Miles 11 460 Ships in 18 - 22 working days

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.
This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.
The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Research and Design for Fashion (Paperback, 4th edition): Richard Sorger, Simon Seivewright Research and Design for Fashion (Paperback, 4th edition)
Richard Sorger, Simon Seivewright
R733 Discovery Miles 7 330 Ships in 9 - 17 working days

Fashion demands a steady flow of creative ideas. Research and Design for Fashion will guide you through the research techniques that could spark your next original collection. With practical advice on designing effective moodboards, recycling existing garments and getting to know your customer, this new edition will help you master the research process and apply it to your own designs. There's also a wealth of advice through interviews with exceptional designers, including Christopher Raeburn, ThreeASFOUR and Magdalena Mikulicakova, as well as updated imagery of the research and design work behind both single garments and entire collections. This fourth edition also explores how cultural events, historical anniversaries and sport influences can be the starting point for a collection. There's also more on creative ways of recording your findings and designing for menswear, childrenswear and gender-neutral clothing.

From Sweatshop to Fashion Shop - Korean Immigrant Entrepreneurship in the Argentine Garment Industry (Hardcover): Ji-Hye Kim From Sweatshop to Fashion Shop - Korean Immigrant Entrepreneurship in the Argentine Garment Industry (Hardcover)
Ji-Hye Kim
R2,859 Discovery Miles 28 590 Ships in 10 - 15 working days

Since the beginning of Korean migration to Argentina in the 1960s, Korean immigrants in Argentina have massively been involved in the garment industry. Nevertheless, despite the decades-long concentration of Korean Argentines in the same sector, the motivations behind their involvement and the types and styles of their businesses have been reshaped over time through the twists and turns of the host country's junctures. Applying rigorous immigrant entrepreneurship theories, yet wary of orthodoxies, Kim examines the intriguing paths which Korean entrepreneurs have taken to develop their businesses in the Argentine garment industry amidst complex, frantically volatile social and economic circumstances, and argues for the application of a new approach that combines existing theories with historically contextual perspectives. Unlike those of their North American counterparts, the history, settlement, and current status of Korean immigrants in Latin America have been notoriously under-examined. Thus, this unique case-study on Korean immigrant entrepreneurship in Latin America substantially contributes to bridging the gap between the North and the South and represents a significant milestone in the fields of both migration and Korean studies.

Fashion Journalism - History, Theory, and Practice (Hardcover): Sanda Miller, Peter McNeil Fashion Journalism - History, Theory, and Practice (Hardcover)
Sanda Miller, Peter McNeil
R3,339 Discovery Miles 33 390 Ships in 10 - 15 working days

Fashion is all around us, and so too is fashion journalism. Discussions of fashion proliferate in an ever-increasing range of media, from newspapers and magazines to tweets and TV programs. Fashion Journalism: History, Theory and Practice is an accessible, comprehensive guide to writing about fashion in any form, whether in style blogging, magazine interviews, news reportage or art reviews. Exploring what sets fashion journalism apart from other forms of journalistic writing, the book features a wide range of global fashion case studies, from Carmel Snow's reporting on Dior's 'New Look' to 1970s responses to Yves Saint Laurent, and Diana Vreeland's role as a fashion editor. Through a series of engaging exercises, you will learn how to find inspiration, carry out successful research, structure your work logically, use a style appropriate to your readership, and to make the leap from descriptive writing to informed analysis and criticism. Engaging and clearly written, Fashion Journalism examines how recent technological developments are shaping and driving fashion journalism, and delves into the theory and practice of writing about fashion.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Handbook of Footwear Design and…
A. Luximon Paperback R4,938 Discovery Miles 49 380
Digital Marketing Strategies for Fashion…
Wilson Ozuem, Yllka Azemi Hardcover R5,375 Discovery Miles 53 750
Ciao - Blank Notebook
Gilbert Pepper Notebook / blank book R703 Discovery Miles 7 030
Fashion Supply Chain Management in Asia…
Bin Shen, Qingliang Gu, … Hardcover R3,332 Discovery Miles 33 320
Henry Poole - Founders of Savile Row…
Stephen Howarth Hardcover R620 Discovery Miles 6 200
Panos - My life, my odyssey
Panos Papadopoulos Hardcover R443 Discovery Miles 4 430
Nanotechnology for the Preparation of…
Siti Hamidah Mohd Setapar, Akil Ahmad, … Paperback R4,323 Discovery Miles 43 230
The Savile Row Cutter - Michael Skinner…
Hormazd Narielwalla, Michael Skinner Hardcover R752 Discovery Miles 7 520
Details - Large Blank Notebook
Gilbert Pepper Notebook / blank book R726 Discovery Miles 7 260
Cosmetic Science and Technology…
Kazutami Sakamoto, Robert Y. Lochhead, … Hardcover R5,744 R4,945 Discovery Miles 49 450

 

Partners