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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist - a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.
Since 1818, Brooks Brothers, America s oldest clothing brand, has grown into a global sartorial institution that has influenced American style through its iconic fashions, which conjure intimate memories of pivotal life events from your first navy blazer as a child to stepping into a bespoke suit on your wedding day. On the eve of its two-hundredth anniversary, Brooks Brothers remains synonymous with timeless style, the finest quality, and innovative designs that resonate with both old and new generations. This richly illustrated book is replete with photographs of the signature heritage pieces, from the Original Polo button-down oxford, grey flannel suit, and Rep ties to the camel overcoat, and features an unparalleled roster of high-profile political and cultural icons who have worn and made these pieces their own: from Abraham Lincoln and John F. Kennedy to Madonna, Lady Gaga, Grace Kelly, Katharine Hepburn, Miles Davis, and Andy Warhol, as well as TV and film stars in Glee, Gossip Girl, Mad Men, and Baz Luhrmann s The Great Gatsby. The text comprises interviews and personal anecdotes from the retailer s loyal clientele fashion designers, writers, and celebrities each sharing treasured memories and connections to Brooks Brothers. This dazzling volume invites readers to delve into the world of Brooks Brothers, providing insight into the people, places, and historical moments that have shaped and provoked the innovative yet timeless American institution, and is a must for those interested in fashion and American style.
The manufacturing and distribution of textiles and apparel products is a truly global industry, making it crucial to understand current political, social, and economic developments within the international marketplace. Going Global offers a comprehensive framework and approach to understanding the global textile and apparel industries, trade, and markets. This framework is used to holistically examine the global sourcing of textiles and apparel in the context of supply chain sustainability, while exploring the roles and specializations of world regions and selected countries that are major players in the textile and apparel marketplace. New to this Edition: -Comprehensive updates to country profiles and their specializations -Brand new Industry Profile feature with interviews from sourcing industry professionals -New and updated case studies help readers apply concepts to real-world scenarios Instructor Resources -The Instructor's Guide provide suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -Test Bank includes sample test questions for each chapter -PowerPoint® presentations include color images from the book and provide a framework for lecture and discussion Going Global STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary
The idea of luxury has secured a place in contemporary western culture, and the term is now part of common parlance in both established and emerging economies. This book explores the many issues and debates surrounding the idea of luxury. This new research addresses contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by the marketers, and the impact this has on the consumer and their purchasing habits. Crafting Luxury considers work within the field of luxury and luxury brands, encompassing established companies with a long heritage: from conglomerates and small independents to 'new' luxury and emerging models with innovative practices. It examines the industry structures with respect to production, as well as the hierarchies that exist, and the impact these have on both internal and external perceptions of luxury, from the makers to the sellers and consumers alike. Attention is also given to the working structures of the ateliers, production facilities, origin of materials, manufacture and the impact of technology on consumption, the retail environment and sales, all providing a true insider’s view of this complex world. The authors – a designer of product and jewellery, a brand strategist and a fashion designer, an architect, and a sociologist and specialist in business management – are practitioners and academics. Their approach to dissecting the complex world of luxury brings distinct viewpoints to the debate, offering different perspectives, thoughts and interpretations of luxury. Crafting Luxury will appeal to academics and educators, industry specialists and anyone interested in luxury as a concept. It will appeal to those in a variety of academic and industry disciplines: art history, history, social sciences and humanities with an interest in luxury, fashion studies, design, business, cultural studies and textiles. It will also be valuable to students and researchers in social sciences, humanities, business, design, branding, consumption, retail, architecture, cultural studies, fashion studies and textiles. May also appeal to industry practitioners in retail, design, technology, marketing, the supply chain and manufacture, as well as design professions including architecture, fashion and interior design.
'In many ways, being a fashion model can be compared to the life of a professional footballer. You might get signed, but the work doesn't stop there. In fact, it's only just begun.' Interested in working in the fashion industry? Do you want to be a model, designer, photographer or stylist? Want a rare look at the industry from the inside? Supermodel Eunice Olumide MBE was signed when she was just 16. She has since graced catwalks all over the world, working with top design powerhouses including Christopher Kane, Harris Tweed, Alexander McQueen, and Mulberry. How to Get into Fashion is for you, whether you are looking to become a model or wish to pursue one of the many other careers in fashion - or just want to know what goes on behind the scenes. With stunning photographs and the knowledge of someone who's been there and done it, this is your essential guide to the industry.
This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout.
Charting the movements, developments and ideas that transformed the way women dress, this book gives a unique perspective on the history of twentieth-century fashion. From the invention of the bias cut and the stiletto heel to the designers who changed the way we think about clothes, the book is entertaining, intelligent and a visual feast.
Beyond Design: The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer. This full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. Updated chapter content reflects evolving industry practice. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay in an increasingly digital environment. The text seeks to address how functional approaches vary depending on a business’ size and fashion focus. More global in scope, the fifth edition includes examples and case studies of multi-national companies and incorporates global nomenclature when it differs from the US industry. This new edition also advances its discussion of how new technologies continue to shorten the product development calendar. The book is written to help students anticipate the chaotic pace of change not only in fashion trends, but also in the fashion system itself. New to this Edition · Updated references and examples demonstrate how industry practice is changing to meet market demands · New case studies illustrate the impact of new technology and an evolving fashion system · An understanding of a circular economy expands upon how sustainability and social justice issues impact every function of product development, distribution, and consumption · The slow fashion/fast fashion dichotomy is considered as it impacts the fashion ecosystem · The issues of cultural appropriation and influencer culture are discussed Beyond Design STUDIO · Study smarter with self-quizzes featuring scored results and personalized study tips · Review concepts with flashcards of essential vocabulary Instructor Resources · Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes · PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
If you want beautiful, healthy, glowing skin, whatever your age, then look no further. This Scandinavian bestseller will revolutionise how you care for your body's largest organ. What does the latest research tell us about our skin? How do our hormones, genetics, diet, and environment play a part? What should we look for in our beauty products, and what should we avoid? In this comprehensive guide, skin scientist Johanna Gillbro teaches you how best to care for your skin - and what not to do. Think drinking water will replenish your skin? Think again. More products, better skin? Nope. And an expensive product doesn't guarantee reliable results. You don't need to cleanse your skin in the morning; in fact, too much cleansing can be damaging. Toner is redundant, natural products are not always best, and bacteria are not the enemy - and that's just the start! Learn how to read the labels on products, know exactly what it is you're putting on your skin, and make better decisions about how you care for it. Using cutting-edge research about the microbiome, as well as the relationship between gut health and skin, The Scandinavian Skincare Bible challenges how we look at beauty today. By revealing the science and exposing commercial tricks, Dr Gillbro empowers us to lay the foundation for healthy, beautiful skin.
"Elizabeth Currid's hip trip through New York's production of creative culture is a tour de force."--Quincy Jones, producer "I've uttered the words 'It just kind of happened' with a shrug hundreds of times when asked about the quick success of my band. Elizabeth Currid blows that lazy response to smithereens by showing the work behind 'word of mouth.' I think I'll have a better answer now."--Lee Sargent, Clap Your Hands Say Yeah "The old economy made deals over golf games and three-martini lunches. Creative New York organizes its networks around art openings, fashion shows, and nightlife. But these networks are a lot more than fun and games. They are deeply important to how new innovations are produced, how cities work to sustain creativity and turn it into commercial value. Cities drive our economies; creativity drives our cities. With her keen eye, sharp analysis, and detailed fieldwork, Elizabeth Currid shows us why and how. In "The Warhol Economy," she has unlocked the best-kept secrets in New York."--Richard Florida, author of "The Rise of the Creative Class" "Elizabeth Currid's "The Warhol Economy" raises distinctive policy implications: namely, cities will get bigger payoffs by supporting milieu rather than museum. Laws that hurt the clubs are almost as bad as the rising rents that price-out the artists. Tax breaks to corporations make no sense whatever. Currid is more than plausible on all these issues."--Harvey Molotch, New York University "Elizabeth Currid has written a wonderful book. She shows that the arts and culture are not simply 'service industries.' Examining arts and culture in New York for the understanding they provide about deeper changes in our world, Currid addresses fundamental sociological issues while also engaging the general reader--with clarity, insight, humor, and passion. The reader feels taken along to the offices and nightclubs where some of the most creative people in New York gather."--Terry Clark, University of Chicago
The unauthorized biography of the world's most famous, seductive, and successful perfume. With its rich golden hue, art deco–inspired bottle, and timeless, musky scent, Chanel No. 5 is the world's bestselling perfume. Reverently known among industry insiders as le monstre—the monster—it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance, introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions of devoted consumers? The Secret of Chanel No. 5 is Tilar J. Mazzeo's far-ranging and fascinating search beyond the stuff of legend to uncover the full story of No. 5's creation, iconic status, and extraordinary success. Mazzeo goes back through time and deep into the life of Coco Chanel, the brilliant, controversial, and steel-willed businesswoman at the heart of the fragrance. She takes readers to the rose plantations and celebrated jasmine fields where the perfume begins and then to the laboratories and boardrooms where scent and sex are forever intertwined. And she travels to the heart of the Chanel empire: 31 Rue Cambon, Coco Chanel's flagship boutique, where six decades ago American GIs stormed the counters to possess the magical elixir that captured the luxury and romance of Paris for their girls back home. A blend of evocative history and thoughtful research, here is a glittering account of where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel No. 5.
Written by entrepreneurs, for entrepreneurs, "Fashion Entrepreneurship: Retail Business Planning," 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother's perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the 'five great brands' of the perfume industry and demonstrates how to value perfume lines according to 'brand DNA'. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.
The Japanese fashion designer Rei Kawakubo of Comme des Garcons is undoubtedly one of the world's major fashion designers. In 2017 she was the second living designer to ever be given a retrospective at the renowned Costume Institute of the Metropolitan Museum of Art in New York. Her work exerts an extraordinary influence over succeeding generations of designers and is a major point of reference for all those wishing to explore the place of fashion in contemporary culture. The 14 essays in this collection, written by eminent fashion theorists from around the world, ask what is the relationship of Kawakubo's work to art, philosophy and architecture, and ultimately illustrate how Kawakubo's creative output allows us to understand the very notion of fashion itself.
Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
Today, OPI is known as a global beauty icon, famous for its trend-setting colors, unforgettable shade names, and celebrity collaborations with the biggest stars from film, television, music, and sports. But behind all the glamour is the little-known tale of OPI's unlikely origins-an intimate and inspiring story of a timid schoolgirl who arrives in this country with little money and no English and becomes the business leader and industry game-changer known worldwide as "Suzi, the First Lady of Nails." In I'm Not Really a Waitress--titled after OPI's top-selling nail color--Suzi reveals the events that led her family to flee Communist Hungary and eventually come to New York City in pursuit of the American dream. She shares how those early experiences gave rise to OPI's revolutionary vision of freedom and empowerment, and how Suzi transformed an industry by celebrating the power of color-and of women themselves.
Fashion Retail Supply Chain Management: A Systems Optimization Approach is a comprehensive reference source that provides the state-of-the-art findings on many important emerging research issues related to retail supply chain management and optimization problems. The book takes an explicit systems approach, and discusses retailled fashion supply chain coordination mechanisms and consumer market informationdriven fashion retail supply chain models, as well as suggesting future research avenues. This volume will be of interest not only to those involved in the fashion industry, but also to academics and practitioners in the wider fields of business, manufacturing engineering, systems engineering and supply chain management.
The fashion industry has a dynamic, ever-changing landscape. The last decade has seen a shift in consumer expectations and a heightened dependence on efficient and effective supply chain management. These shifts in the consumer mentality have already forced apparel retailers to adapt, making changes throughout their organisations to maintain consumer loyalty. This new textprovides an overview of the latest trends and advances in fashion supply chain management and logistics, including:
'In many ways, being a fashion model can be compared to the life of a professional footballer. You might get signed, but the work doesn't stop there. In fact, it's only just begun.' Interested in working in the fashion industry? Do you want to be a model, designer, photographer or stylist? Want a rare look at the industry from the inside? Supermodel Eunice Olumide MBE was signed when she was just 16. She has since graced catwalks all over the world, working with top design powerhouses including Christopher Kane, Harris Tweed, Alexander McQueen, and Mulberry. How to Get into Fashion is for you, whether you are looking to become a model or wish to pursue one of the many other careers in fashion - or just want to know what goes on behind the scenes. With stunning photographs and the knowledge of someone who's been there and done it, this is your essential guide to the industry.
Energizing and bold, this major revision of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, invites students to embrace a big picture view of the retail design industry. They will study global events and innovations with current multimedia resources in neuroscience and business, hand-picked by author Judy Bell. Her pioneering work with color palettes and her look-compare-innovate process will pave the way to sales-driving strategies. Students will be equipped to face the future with real world wisdom from industry leaders, and will be encouraged to create their own signature style. New to This Edition -The book opens with wisdom from philosophers like Aristotle and psychologists like Eric Fromm along with four Creative Wizards, active in the retail design industry today, offering guidance and inspiration. -Two new features: Neuroscience Pop-Ups! explore the science behind visual merchandising and Designers' Pet Peeves examine common pitfalls in display designs. -Twelve new or revised international Design Gallery showcases, Shoptalk features, and Case Studies, with award-winning design firms and top retailers. -Introduction to today's elements of the metaverse employed in visual merchandising through artificial intelligence, augmented reality, and robotics. -A system of Signage Hierarchy is introduced to provide a framework for strategically positioning signs in the retail store environment. -Over sixty new photographs present innovative concepts from around the globe. Silent Selling STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions Instructor Resources -Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
The first-ever book celebrating black models, filled with revealing essays, interviews, and stunning photographs To date, there has never been a book devoted exclusively to black models. Supreme Models fills that void, paying tribute to black models past and present: from the first to be featured in catalogs and on magazine covers, like Iman, Beverly Johnson, and Donyale Luna, to the supermodels who reigned in the nineties-Tyra Banks and Naomi Campbell. The book also observes the newest generation of models-Adwoa Aboah, Jourdan Dunn, and Joan Smalls-who are shaking up the fashion industry by speaking out about racial prejudice and becoming social media sensations. Written by celebrity stylist and journalist Marcellas Reynolds, Supreme Models features more than 70 women from the last 60 years. The book is filled with gorgeous photographs of the women, and details their most memorable covers, campaigns, runway shows, and editorials. Black models have been influencing fashion and pop culture for decades, reshaping the standards and boundaries of beauty. Supreme Models is a celebration of their monumental impact.
Drastic changes in the career aspirations of women in the developed world have resulted in a new, globalised market for off-the-peg designer clothes created by independent artisans. This book reports on a phenomenon that seems to exemplify the twin imperatives of globalisation and female emancipation. * A major conceptual contribution to the literatures on globalisation, fashion and gender, analysing the ways in which women s entry into the labour force over the past thirty years in the developed world has underpinned new forms of aestheticised production and consumption as well as the growth of work-style businesses * A vital contribution to the burgeoning literature on culture and creative industries which often ignores the significant roles taken by women as entrepreneurs and designers rather than mere consumers * Introduces fashion scholars and economic geographers to a paradigmatic example of the new designer fashion industries emerging in a range of countries not traditionally associated with fashion * Takes a fresh perspective on an industry in which Third World garment workers have been the subject of exhaustive analysis but first world women have been largely ignored
An unprecedented and intimate behind-the-scenes look at London designer fashion over the last fifteen years, edited by Tania Fares and Sarah Mower and profiling 50 leading London fashion designers, from Paul Smith and Stella McCartney to Erdem and Simone Rocha. London has long been a fashion-world capital, and the past fifteen years have been an especially fertile period in its centuries-long history of setting trends. This stunning book is an all-access pass into the world of designer fashion - an exclusive behind-the-scenes studio tour that calls in on fifty of the city's leading design talents - London-based global superstars - all of whom open up about their practice and philosophy, and share a wealth of images from their private collections.
"No other book compares...This is the book students reference during their four years at university." - Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition * Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards * Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products * Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world * A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.
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