Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

From sweatshops to fur farming, from polluting chemicals to painful garments, the fashion industry is associated with activities which have had devastating effects on workers, consumers, and the natural world. This ground-breaking volume provides a framework for examining the ethical, social, and environmental dangers that arise as fashion products are designed, manufactured, distributed, and sold within retail outlets, before being consumed and disposed of. Encompassing the cultural, psychological, and physiological aspects of fashion, it offers a comprehensive exploration of the hazards of a global industry. Drawing together an international team of leading textile and apparel experts, The Dangers of Fashion presents original perspectives on a wide range of topics from piracy and counterfeiting to human trafficking; from the effects of globalization on local industry to the peer pressure that governs contemporary ideals of beauty. Rooted in research into industry and consumer practices, it discusses innovative solutions—both potential and existing—to fashion’s dangers and moral dilemmas from the viewpoint of individuals, companies, societies, and the global community.

Called “the funniest book on fashion ever written� by Vogue, here is the hilarious chronicle of life behind the runway   For years, French journalist and documentarian Loïc Prigent has been tweeting the funny interactions, cruel criticisms, and absurd exclamations overheard during Fashion Week. Snarky statements on fashion mixed with absurdist poetry, the original French edition of Prigent’s book has been celebrated by thousands of fans. For the first time, discover the backstage world of the models, designers, and rich clients as hilariously overheard and rendered in hundreds of quotes.

A journey for the senses across five continents, A Perfume Atlas traces the origins of the precious essences that create Louis Vuitton's exclusive perfumes.

Louis Vuitton: A Perfume Atlas offers a rare look at the time-honoured crafts of the perfumer, with specially commissioned illustrations, photographs and texts revealing the stories of the precious natural elements that form the basis of the house’s unique perfumes.

With exclusive, first-hand access to Louis Vuitton’s master perfumer Jacques Cavallier-Belletrud, A Perfume Atlas explores how the flowers are cultivated, the growing seasons and techniques used to harvest the blossoms, and how essential oils are extracted, distilled and composed to create new and complex fragrances. From Chinese magnolia and osmanthus to India’s tuberose and jasmine, each seed pod, berry, woody stem, fruit, leaf and flower opens a world that evokes the thrill of far-off places and names, trade routes, sea journeys and the rhythms of the seasons.

A poetic celebration of a most mysterious art, Louis Vuitton: A Perfume Atlas is the perfect gift for lovers of nature, luxury, travel and beauty.

Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother's perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the 'five great brands' of the perfume industry and demonstrates how to value perfume lines according to 'brand DNA'. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved. New to this Edition: ~All new Chapter 17 on Communicating to Customers Through Electronic Media ~New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew's global push, among many others ~Full color insert featuring the entire photo program in vibrant color Teaching Resources ~Instructor's Guide \provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes. ~A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions. ~PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.

'In many ways, being a fashion model can be compared to the life of a professional footballer. You might get signed, but the work doesn't stop there. In fact, it's only just begun.' Interested in working in the fashion industry? Do you want to be a model, designer, photographer or stylist? Want a rare look at the industry from the inside? Supermodel Eunice Olumide MBE was signed when she was just 16. She has since graced catwalks all over the world, working with top design powerhouses including Christopher Kane, Harris Tweed, Alexander McQueen, and Mulberry. How to Get into Fashion is for you, whether you are looking to become a model or wish to pursue one of the many other careers in fashion - or just want to know what goes on behind the scenes. With stunning photographs and the knowledge of someone who's been there and done it, this is your essential guide to the industry.

Written for fashion graduates, newbie entrepreneurs and those in entry-level positions in the industry, Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It's a reference guide, a buddy, and an overview of who, what and where. Fashion is a multi-billion-dollar industry. It's not just about sketching an outfit, it's about selecting fabric, developing buttons, sourcing a factory, negotiating prices, making patterns, seeing the final launch and selling garments. This multi-faceted industry is exciting, enigmatic and endless. With many fashion schools now recognising the importance of including technical modules to their degrees, this guide is the perfect accompaniment to the relevant modules with its vocational a to z approach of what happens in the workplace, including how to build and maintain key business relationships. In that respect, it fills a gap in the market of books that give guidance for professionals embarking on or preparing for a career in the fashion industry. People who buy Blue is the New Black want to know how to create a collection. They want to roll up their sleeves and do it, but they need practical instruction on the different phases. They don't want to read about data management systems or the latest developments in polyester thread; they want to understand what a range plan is and how to look at a prototype in a factory. Understanding the three profiles of her readers "first jobber, creative entrepreneur and creative graduate" as the author does, she realized that the publications currently available would alienate them and ignore their needs. Seeing this gap in the market, she wrote it herself, to the benefit of a million young professionals and students aspiring to enter and get ahead in the fashion industry.

New Fashion Boutique Design is a practical and inspirational illustrated volume that gathers examples of some of the most exclusive boutiques and stores in the world and introduces the latest trends in shop design, an area where fashion and creativity merge to deliver a unique shopping and branding experience. From luxury designer stores and exclusive boutiques to shoe shops, this comprehensive volume provides useful insights into international retail architecture and comprehensive information on the featured projects. Fashion stores are no longer mere places that one enters simply with the intention of purchasing products. Shops have also become venues for events, stages for exciting performances, and sometimes even landmarks. Likewise, retail spaces have become statements that celebrate designer labels and their products and offer multiple opportunities to engage with the brand and its values. A range of these grand stages has been captured in New Fashion Boutique Design, which offers ideas, solutions, and different approaches to product presentation across its 240 colorful and inspiring pages.

From the turbulence of the 1930s emerged the Golden Age of Glamour. Framed by two world-changing events - the economic crash of 1929 and the outbreak of the Second World War - the 1930s saw new looks emerge and thrive, despite economic and social uncertainty. This was the decade of the bias cut, the statement shoulder, the puff sleeve, the tea dress, the fur shrug and the floor-length evening gown. It was also the era that saw Hollywood challenge Paris's fashion crown and its stars become fashion icons, signalling a new grown-up direction in womenswear design. Packed with over 500 original photographs, illustrations and sketches from the decade, this is an essential guide for any fashion historian, student or vintage enthusiast. These classic images have been selected from popular fashion publications of the day, mail-order catalogues and Hollywood studio press shots, including material from Chic Parisien, Harper's Bazaar, Sears, La Femme Chic and film studios Metro-Goldwyn-Mayer and Paramount. Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian, Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Fashion Retail Supply Chain Management: A Systems Optimization Approach is a comprehensive reference source that provides the state-of-the-art findings on many important emerging research issues related to retail supply chain management and optimization problems. The book takes an explicit systems approach, and discusses retailled fashion supply chain coordination mechanisms and consumer market informationdriven fashion retail supply chain models, as well as suggesting future research avenues. This volume will be of interest not only to those involved in the fashion industry, but also to academics and practitioners in the wider fields of business, manufacturing engineering, systems engineering and supply chain management.

In 2022, it was reported that plus-sizes accounted for nearly twenty percent of all women’s apparel sales in the United States and was one of the industry’s few growth sectors. For many, this news seemed to herald a remarkably inclusive turn for an industry that long bartered in exclusivity. Yet the recent success of plus-size fashion obscures a rather complicated history–one that can be traced back over a century, and which illuminates the fraught relationship between fashion, fat, and weight bias in American culture. Although many regard fat as a malady of the present, in the early twentieth century it was estimated that more than one-third of American women classified as “overweight.� While modern weight bias had yet to fully cement itself in the American imaginary, the limitations of mass garment manufacturing coupled with the ascendent slender beauty ideal had already relegated larger women to fashion’s peripheries. By 1915, however, fashion forecasters predicted that so-called “stoutwear� was well positioned to become one of the most lucrative subsectors of the burgeoning ready-to-wear trade. In the years that followed, stoutwear manufacturers set out to create more space for the fat woman in fashion but, in doing so, revealed an ancillary motivation: that of how to design fat out of existence altogether. Fashion Before Plus-Size considers what came “before� plus-size fashion while also shedding new light on the ways that the fashion industry not only perpetuates but produces weight bias. By situating stoutwear at the confluence of mass manufacturing, beauty ideals, standardized sizing, health discourse, and consumer culture, this book exposes the flawed foundations upon which the contemporary plus-size fashion industry has been built.

An unprecedented and intimate behind-the-scenes look at London designer fashion over the last fifteen years, edited by Tania Fares and Sarah Mower and profiling 50 leading London fashion designers, from Paul Smith and Stella McCartney to Erdem and Simone Rocha. London has long been a fashion-world capital, and the past fifteen years have been an especially fertile period in its centuries-long history of setting trends. This stunning book is an all-access pass into the world of designer fashion - an exclusive behind-the-scenes studio tour that calls in on fifty of the city's leading design talents - London-based global superstars - all of whom open up about their practice and philosophy, and share a wealth of images from their private collections.

Drastic changes in the career aspirations of women in the developed world have resulted in a new, globalised market for off-the-peg designer clothes created by independent artisans. This book reports on a phenomenon that seems to exemplify the twin imperatives of globalisation and female emancipation. * A major conceptual contribution to the literatures on globalisation, fashion and gender, analysing the ways in which women s entry into the labour force over the past thirty years in the developed world has underpinned new forms of aestheticised production and consumption as well as the growth of work-style businesses * A vital contribution to the burgeoning literature on culture and creative industries which often ignores the significant roles taken by women as entrepreneurs and designers rather than mere consumers * Introduces fashion scholars and economic geographers to a paradigmatic example of the new designer fashion industries emerging in a range of countries not traditionally associated with fashion * Takes a fresh perspective on an industry in which Third World garment workers have been the subject of exhaustive analysis but first world women have been largely ignored

This is a modern, practical guide on how to grow and make your own skincare products, no matter how big your garden. This handbook enables you to switch from toxic to nourishing skincare products that are better for you and the environment. Harness the therapeutic power of plants and natural ingredients to look after your skin - the body's largest organ - simply, gently and effectively. Chapter 1: An Introduction to the Skin - understanding what the skin is and how we take care of it; Chapter 2: Plotting My Skincare Garden: What to grow and how to arrange it; Chapter 3: Choosing Skincare Plants: The top 22 skincare plants to grow and forage for and their beneficial properties; Chapter 4: The natural skincare garden through the seasons: What to do to maintain your garden through the year and how to harvest and store your plants; Chapter 5: Basic formulations and 30 skincare recipes, including skincare teas cleanses, oils, creams and more; Sustainability - how to make a Natural Cleaning Spray and Botanical Household Soap. Silvana takes you on a holistic journey, guiding you through planting the seed in the soil to growing harvesting, storing, creating and bottling your home-made herbal skincare.

'Haute couture is like an orchestra, whose conductor is Balenciaga. We other couturiers are the musicians and we follow the direction he gives' - Christian Dior The godfather of conceptual design, a master of shape, a true fashion game changer - all are accolades bestowed upon one of the most interesting, venerated and iconic couturiers of the twentieth century: Cristobal Balenciaga. His pureness of line, the comfort of his garments and innovative work with textiles, colour and volume made a huge impact on twentieth-century fashion, with creations such as the babydoll, balloon and sack dresses still influencing fashion today. Through stunning images and captivating text, Little Book of Balenciaga depicts the work and life of Balenciaga the couturier. Fashion historian Emmanuelle Dirix examines his legacy both through tracing the Maison's artistic direction after his death, and the generations of designers influenced by the master himself.

From the shopping mall to the corner bistro, knockoffs are everywhere in today's marketplace. Conventional wisdom holds that copying kills creativity, and that laws that protect against copies are essential to innovation--and economic success. But are copyrights and patents always necessary? In The Knockoff Economy, Kal Raustiala and Christopher Sprigman provocatively argue that creativity can not only survive in the face of copying, but can thrive.
The Knockoff Economy approaches the question of incentives and innovation in a wholly new way--by exploring creative fields where copying is generally legal, such as fashion, food, and even professional football. By uncovering these important but rarely studied industries, Raustiala and Sprigman reveal a nuanced and fascinating relationship between imitation and innovation. In some creative fields, copying is kept in check through informal industry norms enforced by private sanctions. In others, the freedom to copy actually promotes creativity. High fashion gave rise to the very term "knockoff," yet the freedom to imitate great designs only makes the fashion cycle run faster--and forces the fashion industry to be even more creative.
Raustiala and Sprigman carry their analysis from food to font design to football plays to finance, examining how and why each of these vibrant industries remains innovative even when imitation is common. There is an important thread that ties all these instances together--successful creative industries can evolve to the point where they become inoculated against--and even profit from--a world of free and easy copying. And there are important lessons here for copyright-focused industries, like music and film, that have struggled as digital technologies have made copying increasingly widespread and difficult to stop.
Raustiala and Sprigman's arguments have been making headlines in The New Yorker, the New York Times, the Financial Times, the Boston Globe, Le Monde, and at the Freakonomics blog, where they are regular contributors. By looking where few had looked before--at markets that fall outside normal IP law--The Knockoff Economy opens up fascinating creative worlds. And it demonstrates that not only is a great deal of innovation possible without intellectual property, but that intellectual property's absence is sometimes better for innovation.

The first-ever book celebrating black models, filled with revealing essays, interviews, and stunning photographs To date, there has never been a book devoted exclusively to black models. Supreme Models fills that void, paying tribute to black models past and present: from the first to be featured in catalogs and on magazine covers, like Iman, Beverly Johnson, and Donyale Luna, to the supermodels who reigned in the nineties-Tyra Banks and Naomi Campbell. The book also observes the newest generation of models-Adwoa Aboah, Jourdan Dunn, and Joan Smalls-who are shaking up the fashion industry by speaking out about racial prejudice and becoming social media sensations. Written by celebrity stylist and journalist Marcellas Reynolds, Supreme Models features more than 70 women from the last 60 years. The book is filled with gorgeous photographs of the women, and details their most memorable covers, campaigns, runway shows, and editorials. Black models have been influencing fashion and pop culture for decades, reshaping the standards and boundaries of beauty. Supreme Models is a celebration of their monumental impact.

From the ashes of the Second World War came forward-thinking fashions, the likes of which had never been seen before. The early Forties were defined by thriftiness and practicality, a make-do-and-mend attitude in a time of war. However, the latter half of the decade saw the emergence of the traditional femininity, elegance and luxury often associated with the era. Spanning the austerity of the war years to the introduction of Dior's revolutionary New Look, this extensive survey brings together vintage photography and illustrations to follow the season-by-season fashion evolution of the Forties, providing a comprehensive overview of this period of contrasts. 1940s Fashion: The Definitive Sourcebook covers every aspect of female fashions from the decade, from lace evening gowns, tailored jackets and furs to figure-sculpting undergarments, satin negligees and scandalous bikinis, offering the most comprehensive appraisal of this age of wartime and post-war glamour. This in-depth look at the styles and trends that shaped 1940s fashion features images of the decade's most iconic stars and designers. Stylish leading ladies such as Veronica Lake, Joan Bennett and Barbara Stanwyck are included as well as designs by Dior, Lucien Lelong, Balmain and Worth. Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian, Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.

Average body mass in many Western cultures is getting larger and yet the fashion system seems mostly unchanged. Major fashion houses still limit their output to small sizes and the dominant ideal of the female body in fashion imagery is still thin – dangerously thin according to World Health Organization standards. Why is the industry forfeiting a considerable share of the market in the form of plus-size consumers, seemingly against its commercial interests? Why does the thin ideal reign supreme despite damning evidence of its harm to women? And is there a way out of this system of thin ideals and segregated fat bodies? In this original study, Paolo Volonté answers these questions and more, drawing on influential literature on the body, beauty standards and the roles of clothing in society. He reveals some surprising factors behind the perpetuation of the thin ideal such as the precedent of thin models and the introduction of standardised sizing for mass-manufactured clothing. He also revisits less surprising factors such as the attitudes of designers and consumers towards the female body, and notions of 'perfection'. By critically analysing these factors, Volonté reveals why plus-size fashion is often characterised by 'low aesthetic commitment' and low quality marketing. He explores the nature of the segregation of fat bodies in fashion and considers what the future may hold for consumers, designers and marketers alike.

Here, leading historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America, how retailers have shaped popular consciousness about beauty and how cultural assumptions have influenced the commodification of beauty. In order to address these topics the authors look at particular examples including:
* the sexual dynamics of bathing suits and shirtcollars
* the deeper meanings of corsets
* the social role of the African American hair salon.

Newcomers to the fashion industry often base costings on the sum of a style's fabric, trims and labor-and to that they simply add their markup. However, every other activity of the business erodes that markup, and they find themselves with an unsustainable profit-or a loss. This guide will help you avoid these pitfalls to guarantee a sustainable profit. Apparel Costing details traditional and current costing methods for the fast-paced and e-commerce-focused fashion marketplace. You will learn industry-specific product/style costing that can be applied to garments produced both locally and globally. You'll also learn how to calculate line item percentages on indirect cost factors, such as factory sourcing, overhead, administration and product development. Key topics include: Target Market Pricing; Variable vs Fixed Costs; Direct vs Indirect Cost Factors; Cost-Based vs Value-Based Costing; Domestic vs International Production Costing; Effect of Sourcing on Costing; Sustainability in Costing; Fast Fashion vs. Slow Fashion

If you want beautiful, healthy, glowing skin, whatever your age, then look no further. This Scandinavian bestseller will revolutionise how you care for your body's largest organ. What does the latest research tell us about our skin? How do our hormones, genetics, diet, and environment play a part? What should we look for in our beauty products, and what should we avoid? In this comprehensive guide, skin scientist Johanna Gillbro teaches you how best to care for your skin - and what not to do. Think drinking water will replenish your skin? Think again. More products, better skin? Nope. And an expensive product doesn't guarantee reliable results. You don't need to cleanse your skin in the morning; in fact, too much cleansing can be damaging. Toner is redundant, natural products are not always best, and bacteria are not the enemy - and that's just the start! Learn how to read the labels on products, know exactly what it is you're putting on your skin, and make better decisions about how you care for it. Using cutting-edge research about the microbiome, as well as the relationship between gut health and skin, The Scandinavian Skincare Bible challenges how we look at beauty today. By revealing the science and exposing commercial tricks, Dr Gillbro empowers us to lay the foundation for healthy, beautiful skin.