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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General

An Introduction to Fashion Retailing - From Managing to Merchandising (Paperback, 2nd edition): Dimitri Koumbis An Introduction to Fashion Retailing - From Managing to Merchandising (Paperback, 2nd edition)
Dimitri Koumbis
R924 Discovery Miles 9 240 Ships in 10 - 15 working days

If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products.

So You Want to be a Model? - The Secret Life of Successful Models (Paperback): Clare Wilson So You Want to be a Model? - The Secret Life of Successful Models (Paperback)
Clare Wilson
R432 Discovery Miles 4 320 Ships in 18 - 22 working days

Here it is! Your window into the formerly elusive world of modelling for anyone to enter and have a look around. 'So you want to be a model? (The Secret Life of Successful Models)' was born out of the countless questions Gingersnap founder Clare Wilson is asked about how to become a successful model. Clare takes you through every aspect of the model industry - from castings, how to be in front of a camera, the business side of the industry, and invaluable social media tips, to the many types of modelling. How do you go about getting that great agent? How do you get noticed at castings? How can you nail that modelling job of your dreams? Clare divulges fascinating stories of her modelling days, and her handy A-Z of modelling jargon is also included so you'll know the lingo from day one. For Clare, the joy in sharing her experience is allowing everyone and anyone a peek into the fascinating world of modelling. Be empowered and inspired... this is a world which should be open to all, so why not you?

Fashion Law - A Guide for Designers, Fashion Executives, and Attorneys (Paperback, 2nd edition): Guillermo C Jimenez, Barbara... Fashion Law - A Guide for Designers, Fashion Executives, and Attorneys (Paperback, 2nd edition)
Guillermo C Jimenez, Barbara Kolsun
R2,592 Discovery Miles 25 920 Ships in 9 - 17 working days

In today's highly competitive global market, fashion designers, entrepreneurs, and executives need state, federal, and international laws to protect their intellectual property-their brands and the products by which their customers recognize them. Fashion Law provides a concise and practical guide to the full range of legal issues faced by a fashion company as it grows from infancy to international stature. Updated to reflect recent legal decisions and regulatory developments, this revised edition covers such vital issues as intellectual property protection and litigation, licensing, anti-counterfeiting, start-ups and finance, commercial transactions, retail property leasing, employment regulations, advertising and marketing, celebrity endorsements, and international trade. Features of the text help to make legal concepts accessible to the lay reader. More than 25 leading attorneys practicing in the emerging legal specialty of fashion law contributed the chapters for this authoritative text, and their expertise provides a foundation for fashion professionals and their legal advisors to work together effectively. New to this Edition -Expanded section on Intellectual Property protection, including an all new Chapter 6 on Litigation -All new Chapter 10 on Fashion Finance Features Features -Box Features provide real-life examples that demonstrate the role that law plays in the fashion business, including landmark court cases and current events -Practice Tips discuss legal issues that should be considered as fashion designers and executives establish procedures for conducting their business -Sample Clauses familiarize readers with the legal language that covers the rights and responsibilities of the parties to agreements -Instructor's Guide and PowerPoint (R) presentations available.

The Orphans of Berlin - The BRAND NEW heartbreaking World War 2 historical novel by Jina Bacarr (Paperback): Jina Bacarr The Orphans of Berlin - The BRAND NEW heartbreaking World War 2 historical novel by Jina Bacarr (Paperback)
Jina Bacarr
R452 Discovery Miles 4 520 Ships in 18 - 22 working days

'A moving novel of strength and resistance in the face of evil but also an inspiring journey of resilience after loss.' Erin Litteken, bestselling author of The Memory Keeper of Kyiv A heartbreaking World War 2 novel that tells the story of two women's fight for love, family and hope, as the world crumbles around them. Based on the true story of the Kindertransport rescue from Nazi-occupied Europe. Berlin, 1936. The Landau family are at the heart of their community, running a music shop in Berlin and just trying to survive. But their lives are unravelling as Hitler's power increases and the treatment of Jewish families deteriorates. Eldest daughter, Rachel, fears for her sisters' future and will do anything she can to keep them safe. Will she find hope in the darkness? Paris, 1936. As whispers of war travel over from Europe, American debutante Kay escapes her mother's grasp and travels as a reluctant spy from Paris to Berlin. But a chance meeting with the Landau family will change her life forever. Kay is determined to give Rachel and her sisters a fighting chance in a society where the youngest are paying the ultimate price, even if it means making dangerous enemies along the way... As the world marches toward war, these brave women will find strength in joining forces to save the ones they love. But they will need the support of one another more than they will ever realise in order to survive... A gripping and heart-wrenching historical novel about hope, tragedy and two women's limitless courage. Perfect for fans of The Tattooist of Auschwitz, The Nightingale and My Name is Eva. What readers are saying about The Orphans of Berlin: 'The Orphans of Berlin is a moving novel of strength and resistance in the face of evil but also an inspiring journey of resilience after loss. Delving into a lesser known angle of the Kindertransport rescue efforts, Jina Bacarr deftly combines history and compelling characters into a fast-paced, emotional WWII story that readers will love.' Erin Litteken, bestselling author of The Memory Keeper of Kyiv

The Empire of Fashion - Dressing Modern Democracy (Paperback, New Ed): Gilles Lipovetsky The Empire of Fashion - Dressing Modern Democracy (Paperback, New Ed)
Gilles Lipovetsky; Translated by Catherine Porter; Foreword by Richard Sennett
R1,279 Discovery Miles 12 790 Ships in 18 - 22 working days

In a book full of playful irony and striking insights, the controversial social philosopher Gilles Lipovetsky draws on the history of fashion to demonstrate that the modern cult of appearance and superficiality actually serves the common good. Focusing on clothing, bodily deportment, sex roles, sexual practices, and political rhetoric as forms of "fashion," Lipovetsky bounds across two thousand years of history, showing how the evolution of fashion from an upper-class privilege into a vehicle of popular expression closely follows the rise of democratic values. Whereas Tocqueville feared that mass culture would create passive citizens incapable of political reasoning, Lipovetsky argues that today's mass-produced fashion offers many choices, which in turn enable consumers to become complex individuals within a consolidated, democratically educated society.

Superficiality fosters tolerance among different groups within a society, claims Lipovetsky. To analyze fashion's role in smoothing over social conflict, he abandons class analysis in favor of an inquiry into the symbolism of everyday life and the creation of ephemeral desire. Lipovetsky examines the malaise experienced by people who, because they can fulfill so many desires, lose their sense of identity. His conclusions raise disturbing questions about personal joy and anguish in modern democracy.

The Dangers of Fashion - Towards Ethical and Sustainable Solutions (Hardcover): Sara B Marcketti, Elena E. Karpova The Dangers of Fashion - Towards Ethical and Sustainable Solutions (Hardcover)
Sara B Marcketti, Elena E. Karpova
R3,482 Discovery Miles 34 820 Ships in 18 - 22 working days

From sweatshops to fur farming, from polluting chemicals to painful garments, the fashion industry is associated with activities which have had devastating effects on workers, consumers, and the natural world. This ground-breaking volume provides a framework for examining the ethical, social, and environmental dangers that arise as fashion products are designed, manufactured, distributed, and sold within retail outlets, before being consumed and disposed of. Encompassing the cultural, psychological, and physiological aspects of fashion, it offers a comprehensive exploration of the hazards of a global industry. Drawing together an international team of leading textile and apparel experts, The Dangers of Fashion presents original perspectives on a wide range of topics from piracy and counterfeiting to human trafficking; from the effects of globalization on local industry to the peer pressure that governs contemporary ideals of beauty. Rooted in research into industry and consumer practices, it discusses innovative solutions-both potential and existing-to fashion's dangers and moral dilemmas from the viewpoint of individuals, companies, societies, and the global community.

A Visible Man (Paperback): Edward Enninful A Visible Man (Paperback)
Edward Enninful
R489 R386 Discovery Miles 3 860 Save R103 (21%) Ships in 5 - 7 working days

When Edward Enninful became first Black editor-in-chief of British Vogue, few at the heights of the elitist world of fashion wanted to confront how it failed to represent the world we live in. But Edward, a champion of inclusion throughout his life, rapidly changed that.

From a childhood in Ghana amid riotous colour and strong Black women, to being discovered by a fashion editor on the London Underground at the age of sixteen, to taking the helm of Britain's most influential fashion publication, A Visible Man traces an astonishing journey into one of the world's most exclusive industries. Taking us into the heady, wild and vibrant fashion scene of 1980s London and beyond, Edward details how as a Black, gay, working-class refugee, he found in fashion not only a home, but the freedom to share with people the world as he saw it – and to tell the story of the times we're in.

Now, whether it's putting first responders, octogenarians or civil rights activists on the cover of Vogue, or championing designers and photographers of colour, Edward Enninful has cemented his status as one of the world's most important change-makers. And he's just getting started.

Written with style, grace and heart, this is the story of a visionary who has changed how we understand beauty.

Fashion Stylists - History, Meaning and Practice (Paperback): Ane Lynge-Jorlen Fashion Stylists - History, Meaning and Practice (Paperback)
Ane Lynge-Jorlen
R1,249 Discovery Miles 12 490 Ships in 18 - 22 working days

Stylists have become increasingly influential in shaping fashion imagery. They have moved from the backstage, as unrecognised players, to the frontstage of fashion, becoming celebrated for their creative work as image makers for magazines, advertising and fashion designers. Yet little is known about the profession, its diverse incarnations and its aesthetic economy. Featuring contributions from leading experts and stylists, this collection is the first to explore the history, meaning and practice of fashion styling through interviews and historic and present-day case studies. Featuring in-depth contributions from prominent fashion scholars, chapters span historical periods, cultural contexts and theoretical frameworks, employing a range of methodologies in the international case studies upon which they’re based. Interspersed with interviews with innovative fashion stylists working today, and drawing on examples from advertising, the catwalk and magazines, this book explores the challenges faced by stylists in a fashion system increasingly shaped by commercial pressures and by growing numbers of collections and seasons. Fashion Stylists is an invaluable resource for students and professionals interested in image-making, the representation of style and fashion, entrepreneurship and the history of fashion professionals.

Busks, Basques and Brush-Braid - British dressmaking in the 18th and 19th centuries (Paperback): Pam Inder Busks, Basques and Brush-Braid - British dressmaking in the 18th and 19th centuries (Paperback)
Pam Inder
R1,246 Discovery Miles 12 460 Ships in 18 - 22 working days

The dressmaking trade developed rapidly during the 18th and 19th centuries, changing the lives of thousands of British workers. Busks, Basques and Brush-Braid focuses on the trade and the people within it, from their working conditions and earnings to their training, services and relationships with customers. Exploring the lives of dressmakers in fact and fiction, the book looks at representations of the trade in the plays and novels of the time, while surveying the often harsh realities of the workers' lives. From the arrival of the sewing machine to the influence of the department store, it explores the impact of mechanization, commercialization and modernity on a historical trade. Pamela Inder illuminates a new world of dressmaking enabled by goods like paper patterns and magazines, and sets out to investigate the increasing monopoly of female dressmakers in an industry once dominated by male tailors. Drawing on a range of original and hitherto unpublished sources - including business records, diaries, letters, bills and newspaper articles - Busks, Basques and Brush-Braid reveals the untold story of the dressmaking trade. Beautifully illustrated with over 80 images, the book brings dressmakers into focus as real people, granting new insights into working class life in 18th- and 19th-century Britain.

The Managed Hand - Race, Gender, and the Body in Beauty Service Work (Paperback): Miliann Kang The Managed Hand - Race, Gender, and the Body in Beauty Service Work (Paperback)
Miliann Kang
R1,042 Discovery Miles 10 420 Ships in 18 - 22 working days

Two women, virtual strangers, sit hand-in-hand across a narrow table, both intent on the same thing - achieving the perfect manicure. Encounters like this occur thousands of times across the United States in nail salons increasingly owned and operated by Asian immigrants. This study looks closely for the first time at these intimate encounters, focusing on New York City, where such nail salons have become ubiquitous. Drawing from rich and compelling interviews, Miliann Kang takes us inside the nail industry, asking such questions as: Why have nail salons become so popular? Why do so many Asian women, and Korean women in particular, provide these services? Kang discovers multiple motivations for the manicure - from the pampering of white middle class women to the artistic self-expression of working class African American women to the mass consumption of body-related services. Contrary to notions of beauty service establishments as spaces for building community among women, "The Managed Hand" finds that while tentative and fragile solidarities can emerge across the manicure table, they generally give way to even more powerful divisions of race, class, and immigration.

The Lost Girl in Paris - A brand new gripping and heartbreaking WW2 historical novel (Large print, Paperback, Large type /... The Lost Girl in Paris - A brand new gripping and heartbreaking WW2 historical novel (Large print, Paperback, Large type / large print edition)
Jina Bacarr
R1,030 R891 Discovery Miles 8 910 Save R139 (13%) Ships in 18 - 22 working days

'I will never forget what the Nazi did to me. Never' 1940, Nazi-occupied Paris. A powerful story of love, tragedy and incredible courage, about one woman whose life is ripped apart by war and risks everything to seek justice. Brand new from the bestselling author of The Resistance Girl. As Nazis patrol the streets of the French capital, Tiena is alone, desperate and on the run. After defending herself against the force of an officer, she must find a new identity in order to survive. An accidental meeting with members of the Resistance gives her a lifeline, as she is offered the chance to reinvent herself as perfumer Angeline De Cadieux. However Angeline will never forget what happened to her, and will do everything she can to seek revenge. But vengeance can be a dangerous game, and Angeline can only hide her true identity for so long before her past catches up with her, with some devastating consequences... Paris, 2003. When the opportunity arises for aspiring journalist Emma Keane to interview world renowned perfumer Madame De Cadieux about her life during World War Two, she is determined to take it. There are secrets from her own family history that she hopes Angeline may be able to help unlock. But nothing can prepare Emma for Angeline's story, and one thing is for certain - it will change her own life forever... An absolutely heartbreaking, unforgettable historical novel of war, sacrifice and survival. Perfect for fans of Suzanne Goldring, Ella Carey and Catherine Hokin.

The Lost Girl in Paris - A brand new gripping and heartbreaking WW2 historical novel (Paperback): Jina Bacarr The Lost Girl in Paris - A brand new gripping and heartbreaking WW2 historical novel (Paperback)
Jina Bacarr
R459 Discovery Miles 4 590 Ships in 18 - 22 working days

'I will never forget what the Nazi did to me. Never' 1940, Nazi-occupied Paris. A powerful story of love, tragedy and incredible courage, about one woman whose life is ripped apart by war and risks everything to seek justice. Brand new from the bestselling author of The Resistance Girl. As Nazis patrol the streets of the French capital, Tiena is alone, desperate and on the run. After defending herself against the force of an officer, she must find a new identity in order to survive. An accidental meeting with members of the Resistance gives her a lifeline, as she is offered the chance to reinvent herself as perfumer Angeline De Cadieux. However Angeline will never forget what happened to her, and will do everything she can to seek revenge. But vengeance can be a dangerous game, and Angeline can only hide her true identity for so long before her past catches up with her, with some devastating consequences... Paris, 2003. When the opportunity arises for aspiring journalist Emma Keane to interview world renowned perfumer Madame De Cadieux about her life during World War Two, she is determined to take it. There are secrets from her own family history that she hopes Angeline may be able to help unlock. But nothing can prepare Emma for Angeline's story, and one thing is for certain - it will change her own life forever... An absolutely heartbreaking, unforgettable historical novel of war, sacrifice and survival. Perfect for fans of Suzanne Goldring, Ella Carey and Catherine Hokin.

Beauty Journal - Daily Routine, Makeup, Hair Products, Skin Care, Facial, Inventory Tracker, Wish List, Keep Track & Review... Beauty Journal - Daily Routine, Makeup, Hair Products, Skin Care, Facial, Inventory Tracker, Wish List, Keep Track & Review Products, Gift, Notebook, Diary (Paperback)
Amy Newton
R532 Discovery Miles 5 320 Ships in 18 - 22 working days
Fashioning Indie - Popular Fashion, Music and Gender (Paperback): Rachel Lifter Fashioning Indie - Popular Fashion, Music and Gender (Paperback)
Rachel Lifter
R1,259 Discovery Miles 12 590 Ships in 18 - 22 working days

In 2005, British supermodel Kate Moss went to Glastonbury with her then-boyfriend, indie rocker Pete Doherty. Their unwashed appearance captured widespread attention, propelling the British indie music scene and its signature look-slender bodies clad in skinny jeans-to the center of popular fashion. Using this fashionable watershed as a launching point, Fashioning Indie narrates indie's evolution: from a 1980s British music subculture into a 21st-century international fashion phenomenon. It explores the lucrative transformation of indie style, first into high concept menswear and later into "festival fashion"-a womenswear phenomenon that remade what indie looked like and provided a launching point to reimagine who the ideal subject of indie could be. Fashioning Indie is essential reading for academic and popular audiences, offering an original account of what happens when a subculture is incorporated into the commercial fashion system. As the music and fashions of festivals face increasing scrutiny in debates about diversity and inclusion, and the transformations of indie style coincide with the global expansion of the second-hand retail sector, the book offers also essential insights into the broader culture of popular fashion in the 21st century and the values that inform it.

Fashion Journalism - History, Theory, and Practice (Paperback): Sanda Miller, Peter McNeil Fashion Journalism - History, Theory, and Practice (Paperback)
Sanda Miller, Peter McNeil
R1,094 Discovery Miles 10 940 Ships in 18 - 22 working days

Fashion is all around us, and so too is fashion journalism. Discussions of fashion proliferate in an ever-increasing range of media, from newspapers and magazines to tweets and TV programs. Fashion Journalism: History, Theory and Practice is an accessible, comprehensive guide to writing about fashion in any form, whether in style blogging, magazine interviews, news reportage or art reviews. Exploring what sets fashion journalism apart from other forms of journalistic writing, the book features a wide range of global fashion case studies, from Carmel Snow's reporting on Dior's 'New Look' to 1970s responses to Yves Saint Laurent, and Diana Vreeland's role as a fashion editor. Through a series of engaging exercises, you will learn how to find inspiration, carry out successful research, structure your work logically, use a style appropriate to your readership, and to make the leap from descriptive writing to informed analysis and criticism. Engaging and clearly written, Fashion Journalism examines how recent technological developments are shaping and driving fashion journalism, and delves into the theory and practice of writing about fashion.

Beauty Therapist To Entrepreneur - The essential guide to accelerating your career success in the beauty industry (Paperback):... Beauty Therapist To Entrepreneur - The essential guide to accelerating your career success in the beauty industry (Paperback)
Linda Hill
R462 Discovery Miles 4 620 Ships in 18 - 22 working days
Semi-Gloss (Paperback): Justine Cullen Semi-Gloss (Paperback)
Justine Cullen
R357 Discovery Miles 3 570 Ships in 10 - 15 working days

In her collection of autobiographical essays, fashion magazine editor Justine Cullen takes us on a hilariously candid exploration of her life so far - and all the mistakes she's made along the way. Semi-Gloss is an intimate, sharp and witty look at growing up and growing older from the kind of woman who seems like she has it all together - the glamorous job, the perfect family, the killer wardrobe. But, chipping away at that shiny, sparkly surface, Justine reveals the beautiful mess that lies beneath. A wildly entertaining and sometimes bumpy ride through a life well-lived, by one of Australia's most respected female voices.

All My Nail Art Design Shit - Style Painting Projects Technicians Crafts and Hobbies Air Brush (Paperback): Holly Placate All My Nail Art Design Shit - Style Painting Projects Technicians Crafts and Hobbies Air Brush (Paperback)
Holly Placate
R446 R415 Discovery Miles 4 150 Save R31 (7%) Ships in 18 - 22 working days
Vidal - The Autobiography (Paperback): Vidal Sassoon Vidal - The Autobiography (Paperback)
Vidal Sassoon
R611 R565 Discovery Miles 5 650 Save R46 (8%) Ships in 18 - 22 working days

Vidal Sassoon's extraordinary life has taken him from an impoverished East End childhood to global fame. The father of modern hairdressing, his slick sharp cutting took the fashion world by storm and reinvented the hairdressers' art. Before Vidal Sassoon, a trip to the hairdressers meant a shampoo and set or a stiffly lacquered up-do that would last a week - or more. After Vidal Sassoon, hair was sleek, smooth and very, very stylish. Along with his lifelong friend and partner in style, Mary Quant, who he first met in 1957 and who to this day sports a Sassoon-style geometric bob, he styled the 1960s. As memorable as the mini - be it car or skirt - he is one of the few people who can genuinely be described as iconic. His memoirs are as rich in anecdote as one might hope and full of surprising and often moving stories of his early life - his time at the Spanish & Portuguese Jewish Orphanage in Maida Vale, fighting Fascists in London's East End and fighting in the army of the fledgling state of Israel in the late Forties. And then there's the extraordinary career, during which he cut the hair of everyone who was anyone, launched salons all over the world, founded the hairdressing school that still bears his name and became a global brand, with Vidal Sassoon products on all our bathroom shelves.

Black Like You - An Autobiography (Paperback): Herman Mashaba, Isabella Morris Black Like You - An Autobiography (Paperback)
Herman Mashaba, Isabella Morris
R309 Discovery Miles 3 090 Ships in 4 - 6 working days

Herman Mashaba rose from humble beginnings to become one of South Africa's wealthiest and best-known entrepreneurs. His remarkable story begins in a small village in Gauteng, where we meet the cocky youngster who refused to settle for a future that offered nothing. Forced to drop out of university, the determined young man fought to establish the first black-owned haircare company in South Africa. Mashaba struggled every day of his life – against apartheid, with its demeaning laws, and against his competitors to grab market share for his business. In the process, Mashaba learnt lessons that few business schools teach today. This is a story of survival, and of determination in adversity. It is also a love story between Herman and Connie, his wife of 30 years, who embarked on this journey together. Mashaba shows the importance of having a vision, daring to dream it, and then making it happen. This inspiring book will leave you with the question: "If he did it, why can't I?"

In My Shoes - 'Pure Danielle Steel, with added MBA. Wonderfully bling' Sunday Times (Paperback): Tamara Mellon In My Shoes - 'Pure Danielle Steel, with added MBA. Wonderfully bling' Sunday Times (Paperback)
Tamara Mellon 1
R452 R408 Discovery Miles 4 080 Save R44 (10%) Ships in 9 - 17 working days

In My Shoes by Tamara Mellon, tells the Jimmy Choo founder's jaw-dropping account of her life in the fashion business. 'Wonderfully bling' Sunday Times 'Part memoir, part MBA masterclass... an impressively erudite and candid autobiography' Glamour 'From her troubled childhood and her time as a young editor, to her partnership with Jimmy Choo and her very public relationships, Mellon offers a gripping account of the episodes that have made her. A book Jackie Collins would be proud of, with the added bonus that it is all true. A voyeuristic joy from start to finish' Harpers Bazaar 'Brilliant' Mail on Sunday 'Pure Danielle Steel, with added MBA, that jets from Vogue shoots in Nepal and dates with Christian Slater, to trade fairs, boardroom takeovers and a family showdown over missing millions. Perfect for grown-up fashionistas and wannabe entrepreneurs' Sunday Times 'A juicy and honest memoir from one of the most successful and self-made British businesswomen of her generation' Financial Times Tamara Mellon, OBE, is Founder and Creative Director of Tamara Mellon, a luxury lifestyle brand. She is the cofounder and the former CEO and Chief Creative Officer of Jimmy Choo, which she led for fifteen years until selling her share of the company. She divides her time between London and New York. William Patrick has co-written numerous memoirs, including Sidney Poitier's number-one bestseller The Measure of a Man.

Making Up the Difference - Women, Beauty, and Direct Selling in Ecuador (Paperback, New): Erynn Masi De Casanova Making Up the Difference - Women, Beauty, and Direct Selling in Ecuador (Paperback, New)
Erynn Masi De Casanova
R786 Discovery Miles 7 860 Ships in 18 - 22 working days

Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to "make up the difference" between household income and expenses. In Ecuador, with its persistent economic crisis and few opportunities for financially and personally rewarding work, women increasingly choose direct selling as a way to earn income by activating their social networks. While few women earn the cars and trips that are iconic prizes in the direct selling organization, many use direct selling as part of a set of household survival strategies. In this first in-depth study of a cosmetics direct selling organization in Latin America, Erynn Masi de Casanova explores women's identities as workers, including their juggling of paid work and domestic responsibilities, their ideas about professional appearance, and their strategies for collecting money from customers. Focusing on women who work for the country's leading direct selling organization, she offers fascinating portraits of the everyday lives of women selling personal care products in Ecuador's largest city, Guayaquil. Addressing gender relations (including a look at men's direct and indirect involvement), the importance of image, and the social and economic context of direct selling, Casanova challenges assumptions that this kind of flexible employment resolves women's work/home conflicts and offers an important new perspective on women's work in developing countries.

Fashion Public Relations (Paperback): Sar Perlman, Gerald J. Sherman Fashion Public Relations (Paperback)
Sar Perlman, Gerald J. Sherman
R1,541 Discovery Miles 15 410 Ships in 18 - 22 working days

With the media's increasing weight on public opinion, a positive public image has become an integral part of management and a vital factor in business success-especially in the fashion industry. This textbook will deliver a practical approach to the world of public relations and image management, with in-depth case studies featuring prominent apparel and textile companies. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, principles and concepts are placed in context of what the student will actually do in the business world. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations. Features: -- Case studies featuring elements of a public relations campaign for well-known companies -- Interviews with successful public relations managers discussing how s/he applied the principles of the chapter discussed and the results -- Real-life simulations of problems which managers interviewed for the case studies have encountered, and approaches on how they solved them -- In-class exercises, where students can pair up and practice the public relations principles discussed in the chapter -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms

Fashion Inside Out - Daniel V's Guide to How Style Happens from Inspiration to Runway and Beyond (Hardcover, Limited):... Fashion Inside Out - Daniel V's Guide to How Style Happens from Inspiration to Runway and Beyond (Hardcover, Limited)
Daniel Vosovic 1
R296 Discovery Miles 2 960 Ships in 4 - 6 working days

Haute couture, haute drama, hautely practical info . . . with a "Project Runway" favorite From inspiration to execution, from first sketches to final styling, from developing a portfolio to defining a look, " Fashion Inside Out" combines practical information on fashion design with an intimate look at the fashion scene today. "Project Runway" finalist Daniel Vosovic reveals exactly how designers make dreams become fashion reality. Where do fashion ideas come from? How does a designer capture a client's personality? What is it really like to compete--and triumph--in the high-powered world of haute couture? Vosovic tells all, and so do dozens of other industry professionals, including prominent magazine editors, photographers, stylists, and fashionistas from around the globe. A detailed overview of the design process, plus insightful advice on connecting with the right people, promoting and selling, and much, much more, make this the ideal one-volume resource for everyone who loves design, watches television fashion-reality shows, or longs for a behind-the-scenes look at an exciting and exotic business. Don't just dream about the world of fashion. Be a part of it . . . with the help of "Fashion Inside Out."

Black America, Body Beautiful - How the African American Image is Changing Fashion, Fitness, and Other Industries (Paperback):... Black America, Body Beautiful - How the African American Image is Changing Fashion, Fitness, and Other Industries (Paperback)
Eric J. Bailey
R1,031 Discovery Miles 10 310 Ships in 18 - 22 working days

Despite all the medical and media attention focused on the rate of overweight and obesity in the African American population, African American images and body types are greatly influencing changes in the fashion, fitness, advertising, television and movie industries. This is because overweight, like beauty, can be in the eye of the beholder. Most research studies investigating attitudes about body image and body type among African Americans have shown they are more satisfied with their bodies than are their white counterparts and that there appears to be a wider range of acceptable body shapes and weights, and a more flexible standard of attractiveness, among black Americans as compared to whites. That fact is not being lost on leaders of industries that might profit from understanding this wider range of beauty, as well as playing to it. In this book, medical anthropologist Eric Bailey introduces and explains the self-acceptance and body image satisfaction of African Americans, and traces how that has spurred changes in industry. His book fills the void of scientific evidence to enhance the understanding of African Americans' perceptions related to body image and beauty-and is the first to document these issues from the perspective of an African American male. Despite all the medical and media attention focused on the rate of overweight and obesity in the African American population, African American images and body types are greatly influencing changes in the fashion, fitness, advertising, television, and movie industries. This is because overweight, like beauty, can be in the eye of the beholder. Most research studies investigating attitudes about body image and body type among African Americans have shown they are more satisfied with their bodies than are their white counterparts. Most black women, for example, are of course concerned with how they look, but do not judge themselves in terms of their weight and do not believe they are valued mostly on the basis of their bodies. Black teen girls most often say being thick and curvaceous with large hips and ample thighs is seen as the most desirable body shape. Thus, there appears to be a wider range of acceptable body shapes and weights, and a more flexible standard of attractiveness, among black Americans as compared to whites. That fact is not lost on leaders of industries that might profit from understanding this wider range of beauty, as well as playing to it. Voluptuous supermodel Tyra Banks is just one African American who's broken the mold in that industry. The effects have been seen right down to department and local clothes stores, where lines of larger and plus-size fashions are expanding, becoming more colorful and more ornate. In the fitness industry, health gurus Madonna Grimes and Billy Blanks have been revolutionizing how people get fit and how fitness needs to be redeveloped for the African American population. Advertising has taken a similar turn, not the least manifestation of which were the major campaigns Dove and Nike ran in 2005 with plus-sized actresses (who continue to appear in promotions for both companies). In movies and on television shows, the African American beautiful body image has followed suit. In this book, medical anthropologist Eric Bailey introduces and explains the self-acceptance and body image satisfaction of African Americans, and traces how that has spurred changes in industry. His book fills the void of scientific evidence to enhance the understanding of African Americans' perceptions related to body image and beauty-and is the first to document these issues from the perspective of an African American male.

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