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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
For Level 1 Hairdressing students on NVQ, SVQ and VRQ courses. A genuinely new and innovative way for students to study hairdressing, this new textbook is supported with extensive multimedia material and activities at no extra cost. Some books include a few videos and basic materials, but this title comes with over 100 free online resources and activity screens with which to improve learning. Online questions are also included as well as links to other resources such as images, animations and videos. The elearning resources are included in every chapter to complement the textbook content and will help students from the start of their qualification until they pass their final exams.
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? Engineering Legitimacy outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the digital operations of fashion companies.
Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards social and environmental sustainability from both a production and consumption perspective. Digitalization provides a viable alternative to brick and mortar and helps create a hybrid presence for brands in both real and virtual worlds. Artification is the process of elevating an object into a work of art and closely mirrors the aestheticization of society in a postmodern world. While selling online is a given, creating an auratic atmosphere to envelop and provide an unforgettable experience requires greater levels of creativity. Each chapter focuses on aspects of consumer culture theory, with its emphasis on identity, lifestyle, and symbolic meaning, with the introductory chapter paying more attention to the application of practice theory to the study of sustainability, artification, and digitalization. The complementarity between the practice turn and the cultural turn promises new insights.
A journey for the senses across five continents, A Perfume Atlas traces
the origins of the precious essences that create Louis Vuitton's
exclusive perfumes.
'There isn't a more comprehensive source to Twenties fashion that I can think of ... An absolute must for anyone interested in Twenties fashion or art deco' Style High Club 'A source of all the styles, colours, shapes, and silhouettes of the Golden Twenties' Vogue From the glitz and glamour of the Roaring Twenties came a fashion revolution. The 1920s is a decade synonymous with social change, reflected in its groundbreaking fashions: from the daring elegance of the 'New Woman' to never-before-seen silhouettes, the styles of the Roaring Twenties still capture the imagination a century later. Sumptuously illustrated with over 500 original photographs, sketches and prints, this extensive sourcebook documents the season-by-season fashions of the Jazz Age. Follow the evolving fashion trends and uncover a fascinating analysis of the progression from haute couture to ready-to-wear in this essential handbook for all fashion historians, students and vintage enthusiasts. Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.
Textiles are central to our lives and are at the heart of the world's largest industries. In recent years there has been a dynamic shift in attitudes toward textiles, fuelled in part by explosive developments in technology. While textiles have always retained roots in craft and industry, the discipline now embraces a much wider range of practices. Innovations in the industry demand a fresh approach to the subject, which this comprehensive introduction ably supplies. Taking as their starting point the very meaning of textiles, Gale and Kaur go on to show the astonishing range of opportunities for careers in the field, from the creative (artists, craftspeople and designers) to the social and industrial, to the commercial and associated practices (buyers, journalists, researchers and scientists). The Textile Book takes us behind the scenes with professionals to reveal what various jobs involve, what influences decision makers, and how their decisions affect what we buy next season. What happens to clothes before they reach the shops? What determines the 'must have' item? How can recycled bottles be transformed into silk-like yarns? These and many other questions are explored to show the diversity that makes up the contemporary global textile scene. Woven, printed, embroidered, knitted -- textiles are pivotal to the everyday experience of people in all parts of the world. This wide-ranging and informative book conveys the excitement and new challenges textiles represent and is essential reading for anyone working with, studying or simply interested in textiles.
Major changes have occurred in the last few years in the methods of cutting and manufacturing outerwear. Light clothing companies are now manufacturing these heavy garments because of the development of fusible interlinings and new manufacturing techniques which have resulted in the deskilling of traditional tailoring methods. Outerwear has consquently assumed much greater importance in light clothing courses and this book - the first of its kind - has been written to reflect these industrial changes. It offers a course of practical and theoretical study which is related to specific garment types and fabrics. An essential manual for students at every level. Suitable for use in CGLI, BTEC and degree courses, this uniquely comprehensive work is certain to become a standard textbook on its subject.
This comprehensive manual marks an important milestone in the Vidal Sassoon success story. For the first time the man who is the acknowledged master in the world of haircutting and hair care reveals in book form the secrets of the techniques that have made him famous all over the world. 'Cutting Hair the Vidal Sassoon Way' will teach you, step-by-step, how the main basic and advanced haircuts are achieved. It is backed by many photographs which actively demonstrate how to improve your technique and perform the perfect cut.
The unauthorized biography of the world's most famous, seductive, and successful perfume. With its rich golden hue, art deco–inspired bottle, and timeless, musky scent, Chanel No. 5 is the world's bestselling perfume. Reverently known among industry insiders as le monstre—the monster—it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance, introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions of devoted consumers? The Secret of Chanel No. 5 is Tilar J. Mazzeo's far-ranging and fascinating search beyond the stuff of legend to uncover the full story of No. 5's creation, iconic status, and extraordinary success. Mazzeo goes back through time and deep into the life of Coco Chanel, the brilliant, controversial, and steel-willed businesswoman at the heart of the fragrance. She takes readers to the rose plantations and celebrated jasmine fields where the perfume begins and then to the laboratories and boardrooms where scent and sex are forever intertwined. And she travels to the heart of the Chanel empire: 31 Rue Cambon, Coco Chanel's flagship boutique, where six decades ago American GIs stormed the counters to possess the magical elixir that captured the luxury and romance of Paris for their girls back home. A blend of evocative history and thoughtful research, here is a glittering account of where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel No. 5.
This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved. New to this Edition: ~All new Chapter 17 on Communicating to Customers Through Electronic Media ~New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew's global push, among many others ~Full color insert featuring the entire photo program in vibrant color Teaching Resources ~Instructor's Guide \provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes. ~A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions. ~PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion
Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
In 1909, the largest department store in London's West End, designed and built from scratch, opened in Oxford Street in a glorious burst of publicity. The mastermind behind the facade was American retail genius Harry Gordon Selfridge: maverick businessman, risk-taker, dandy and one of the greatest showmen the retail world has ever known. His talents were to create the seduction of shopping, and as his success and fame grew, so did his glittering lifestyle: mansions, yachts, gambling, racehorses - and mistresses. From the glamour of Edwardian England, through the turmoil of the Great War and the heady excesses of the 1920s and beyond, Selfridges Department Store was 'a theatre with the curtain going up at 9 o'clock each morning'. Mr Selfridge reveals the captivating story of the rise and fall of the man who revolutionised the way we shop. The third series of Mr Selfridge will air on ITV in January 2015. 'Lively and entertaining' Sunday Telegraph 'Will change your view of shopping forever' Vogue 'Harry Selfridge revolutionised the way we shop ... fascinating' Daily Mail
In this stunning updated edition of the successful Vogue: The Covers, Vogue continues to pay tribute to its tradition of beauty and excellence with a compilation of even more spectacular cover art. In addition to featur ing classic covers from the magazine's 125-year history, this updated edition features every cover since 2010, with each cover displaying the magazine's cutting-edge takes on style, fashion, and culture. Unforgettable new covers feature such celebrated subjects as Michelle Obama, Kim and Kanye, Lena Dunham, and more. This lavish, beautifully illustrated book even includes five new frameable Vogue cover prints that can be removed from the back of the book. Vogue: The Covers (Updated Edition) is a must-have for every fashion lover and collector.
Like the figure of the governess, the seamstress occupied a unique place in the history of the nineteenth century, appearing frequently in debates about women's work and education, and the condition of the working classes generally in the rapidly changing capitalist marketplace. Like the governess, the figure of the needlewoman is ubiquitous in art, fiction and journalism in the nineteenth century. The fifteen articles in this book address the seamstress's appearance as a 'real' figure in the changing economies of nineteenth-century Britain, America, and France, and as an important cultural icon in the art and literature of the period. They treat the many different types of needlewomen in the nineteenth century-from skilled milliners and dressmakers, some of whom owned their own businesses selling merchandise to other women (forming a unique 'female economy') to women who, through reduced circumstances, were forced into the lowest end of paid needlework, sewing clothing at home for starvation wages-like the impoverished shirt-maker in the famous Victorian poem by Thomas Hood, 'The Song of the Shirt.' This volume assembles the work of leading American, British and Canadian scholars from many different fields, including art history, literary criticism, gender studies, labor history, business history, and economic history to draw together recent scholarship on needlewomen from a variety of different disciplines and methodologies. Famine and Fashion will therefore appeal to anyone studying images of work in the nineteenth century, popular and canonical nineteenth-century literature, the history of women's work, the history of sweated labor, the origins of the ready-made clothing industry and early feminism.
For such a beautiful industry, there is a lot of ugly behind the scenes in modelling. Exploitation has always existed in the fashion industry, because it is so aspirational. By cutting through the smoke and mirrors, The Model Manifesto empowers and educates models to take control of their lives into their own hands and educates the public on the reality of what's involved in modelling. Leanne Maskell has drawn on her 13 years of experience working as an international model together with her legal background to create this easy-to-understand, A-Z guide in order to end exploitation of vulnerable models and wanna-be models. With contributions from top industry experts, The Model Manifesto includes solid advice on everything from mental health issues to paying tax. It covers every aspect of the modelling industry in detail to give an honest and realistic insider view, covering both the highs and the lows. The way to end the exploitation and the ugly in the industry is by education, awareness and building change from the inside out.
For fashion students who want to be both in the now and in the know! The Dynamics of Fashion, Sixth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising, giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos. New to this Edition -New chapter on sustainability with current industry processes -New chapter on fashion careers and how to get started in the industry -All Fashion Focus box features have been updated to current topics and industry trends The Dynamics of Fashion, 6th Edition STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions and image identification -Branch out with links to curated online multi-media resources that bring chapter concepts to life -Expand your knowledge by further exploring special features Fashion Focus, Sustainability, and Social media Instructor Resources -Instructor's Guide featuring answers to end-of-chapter activities, supplemental student activities and assignments, a comprehensive test bank of multiple choice, identification, true or false, and essay questions for each chapter and unit, and a guide to exploring careers -PowerPoint (R) presentations include full-color images from the book and provide a framework for lecture and discussion -Curated digital library of special supplemental resources for all of the text's features including categorical links to articles, image galleries, and videos from respected trade, fashion, and news websites
All the information teens and parents need to know about the misunderstood modelling industry is found in 'More Than A Pretty Face'. Most importantly, it shares the secrets of finding an agent, avoiding scams, and working in Canada and abroad. Heather gives readers the inside scoop, along with practical tactics for success in an industry that has attracted its share of dishonest businesses. How will you save money? This book: Tells the realities of modelling conventions, searches, schools and agencies; Discusses legitimate (and illegitimate) modelling expenses; Teaches the fundamentals of taxation including the GST; Instils the importance of financial planning concepts for teens; Demonstrates fundamental book-keeping and accounting for models; How does the Canadian modelling industry feel?
This introduction to fashion is aimed at students of fashion design across the world. By following the design process, from historical and commercial industry context to final collection presentation, the book provides a clear guide for students as they discover what designing for fashion entails. Along the way they will explore a wide variety of hands-on, creative methodologies of design ideation, development and presentation. Supported by inspirational visual content - fashion photography, fashion illustration, sketchbook artwork, technical drawings and infographics - and case studies, the book offers a unique overview of the fashion industry.
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Protests at the Miss World contest in 1970 attracted headlines around the world. This book portrays the new and vibrant women's liberation movement of the 70s. It tells how women protested inside and outside the Albert Hall, who they were, what took them into the women's liberation movement, how they organised, why they were protesting and of women's arrests and trials. The Director, Producer and writer of the film Misbehaviour, comment on the beauty industry, then and now. Rights to that film have been sold to most European countries. (Film due out in the USA on 26th September 2020).
In a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive as well as specific range of needs. BRANDLife: Health & Beauty explores how compelling graphic identities and interiors play a crucial role in impacting the perceptions and promises offered by upcoming and established healthcare and beauty brands today. From eye-catching packaging on cosmetics and skincare products to effective spatial planning for hair salons and medical centres, it offers visual inspiration and valuable insights as to how creativity and design ultimately affect the quality of experiences and outcomes.
Sustainable Fashion: Take Action, Third Edition presents a fresh exploration of practices that are underway in design and production within the fashion industry and the possibilities for future directions that can be taken now. This book focuses on innovative action needed to achieve the goal of creating healthier environments, reducing climate change, and improving the well-being of all people as they choose and wear clothing. This third edition continues to delve into the role that fashion plays in a sustainable future, through the interconnected model of "Connecting with People, Processes, and Environment", which marks the focus of the book's three sections. Covering a wide range of sustainability practices, the chapters are written by both academic and industry professionals, providing a balanced view of the topics with breadth and depth and suggesting routes for further examination. New to this Edition: -Thoroughly revised to cover advancements since the last edition, topics of equity, diversity, and inclusion are paramount within in each chapter, and social justice as a concept is highlighted throughout -Changes in cultural, social, and health contexts as they impact fashion action are spotlighted in every chapter -"Take Action" features are integrated within chapters STUDIO Features Includes: -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
'The temple of Korean cosmetics' Vanity Fair 'This book leaves no stone unturned when it comes to trying to help people achieve the perfect skin' Daily Mail Featured in Refinery29. This is the ultimate no-nonsense manual to daily Korean beauty care; in it you will find step-by-step morning and evening skincare routines, the best product advice and actionable tips on how to take care of your complexion. In this handbook, the experts in Korean cosmetics will also teach you how to use everyday beauty products, describe the natural ingredients that will best suit your skin type and give you advice on tried-and-tested Korean skincare regimes to make your skin glow. The Korean Skincare Bible will help you to feel truly confident in your own skin. Chapters: The history of Korean beauty The importance of caring for your skin Korean beauty products The Korean beauty routine Natural ingredients in Korean beauty Natural beauty K-beauty do's and don'ts Korean beauty trends Korean skincare answers Korean skincare tips for men Korean beauty travel tips
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today; Each chapter is illustrated by well-recognized contemporary cases and examples to demonstrate how the theory translates to practice and provide an exciting teaching resource; Includes insights from a range of expert contributors from both research and consulting backgrounds
Fashion ephemera-from catalogues and invitations to press releases-have long been overlooked by the fashion industry and fashion academics. Fashion Remains redresses the balance, putting these objects centre stage and focusing on the wider creative practice of contemporary fashion designers, photographers, graphic designers, make-up artists, and many more. Fashion ephemera are considered not as disposable promotional devices, but as windows into hidden networks of collaboration and value creation in the fashion system. Taking an interdisciplinary approach, Fashion Remains explores the unseen and privately circulated fashion ephemera produced by today's most prominent international fashion designers such as Margiela, Yamamoto, and Raf Simons. Showcasing a unique archive of materials, it focuses on Antwerp's avant-garde fashion scene and reveals the potential of these ephemeral objects to evoke and call into question material and immaterial knowledge about the fashion industry's actors, practices and ideologies. |
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