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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General

New Directions in Art, Fashion, and Wine - Sustainability, Digitalization, and Artification (Hardcover): Annamma Joy New Directions in Art, Fashion, and Wine - Sustainability, Digitalization, and Artification (Hardcover)
Annamma Joy; Contributions by Deniz Atik, Wided Batat, Stephen Brown, Myriam Brouard, …
R2,856 Discovery Miles 28 560 Ships in 10 - 15 working days

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards social and environmental sustainability from both a production and consumption perspective. Digitalization provides a viable alternative to brick and mortar and helps create a hybrid presence for brands in both real and virtual worlds. Artification is the process of elevating an object into a work of art and closely mirrors the aestheticization of society in a postmodern world. While selling online is a given, creating an auratic atmosphere to envelop and provide an unforgettable experience requires greater levels of creativity. Each chapter focuses on aspects of consumer culture theory, with its emphasis on identity, lifestyle, and symbolic meaning, with the introductory chapter paying more attention to the application of practice theory to the study of sustainability, artification, and digitalization. The complementarity between the practice turn and the cultural turn promises new insights.

Shopping, Seduction & Mr Selfridge (Paperback, Main - TV tie-in): Lindy Woodhead Shopping, Seduction & Mr Selfridge (Paperback, Main - TV tie-in)
Lindy Woodhead 1
R319 R263 Discovery Miles 2 630 Save R56 (18%) Ships in 9 - 17 working days

In 1909, the largest department store in London's West End, designed and built from scratch, opened in Oxford Street in a glorious burst of publicity. The mastermind behind the facade was American retail genius Harry Gordon Selfridge: maverick businessman, risk-taker, dandy and one of the greatest showmen the retail world has ever known. His talents were to create the seduction of shopping, and as his success and fame grew, so did his glittering lifestyle: mansions, yachts, gambling, racehorses - and mistresses. From the glamour of Edwardian England, through the turmoil of the Great War and the heady excesses of the 1920s and beyond, Selfridges Department Store was 'a theatre with the curtain going up at 9 o'clock each morning'. Mr Selfridge reveals the captivating story of the rise and fall of the man who revolutionised the way we shop. The third series of Mr Selfridge will air on ITV in January 2015. 'Lively and entertaining' Sunday Telegraph 'Will change your view of shopping forever' Vogue 'Harry Selfridge revolutionised the way we shop ... fascinating' Daily Mail

Sustainable Fashion - Take Action - Bundle Book + Studio Access Card (Paperback, 3rd edition): Connie Ulasewicz, Janet Hethorn Sustainable Fashion - Take Action - Bundle Book + Studio Access Card (Paperback, 3rd edition)
Connie Ulasewicz, Janet Hethorn
R1,953 Discovery Miles 19 530 Ships in 9 - 17 working days

Sustainable Fashion: Take Action, Third Edition presents a fresh exploration of practices that are underway in design and production within the fashion industry and the possibilities for future directions that can be taken now. This book focuses on innovative action needed to achieve the goal of creating healthier environments, reducing climate change, and improving the well-being of all people as they choose and wear clothing. This third edition continues to delve into the role that fashion plays in a sustainable future, through the interconnected model of "Connecting with People, Processes, and Environment", which marks the focus of the book's three sections. Covering a wide range of sustainability practices, the chapters are written by both academic and industry professionals, providing a balanced view of the topics with breadth and depth and suggesting routes for further examination. New to this Edition: -Thoroughly revised to cover advancements since the last edition, topics of equity, diversity, and inclusion are paramount within in each chapter, and social justice as a concept is highlighted throughout -Changes in cultural, social, and health contexts as they impact fashion action are spotlighted in every chapter -"Take Action" features are integrated within chapters STUDIO Features Includes: -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes

King of Diamonds - Harry Winston, the Definitive Biography of an American Icon (Hardcover): Ronald Winston, William Stadiem King of Diamonds - Harry Winston, the Definitive Biography of an American Icon (Hardcover)
Ronald Winston, William Stadiem
R634 R561 Discovery Miles 5 610 Save R73 (12%) Ships in 9 - 17 working days

Enter the glamorous domain of world-famous jewellery house, Harry Winston, and discover the true rags-to-riches story of the immigrant family behind the phenomenon. Harry Winston’s famous slogan for his success was: “knowledge, courage, and the ability to finance.” King of Diamonds: The Flawless World of Harry Winston is the quintessential rags-to-riches success story of a very poor immigrant family emigrating from Ukraine to America. It is the story of how one man, Harry Winston, created a famous name with his company, founded in New York City in 1932. Winston became known for the owning and sales of very large diamonds. At one point, he owned a third of the world’s most famous gems, including the Hope Diamond, which earned him the moniker “King of Diamonds.” The book details how author Ronald Winston’s father got his start and began what would eventually become the most famous jewellery house in the world. Peek inside his first office, an upstairs Fifth Ave location, followed by subsequent locations in Rockefeller Centre, an office across from St. Patrick's Cathedral, and finally an image-building store on Fifth Avenue. Known as the “Jewelleer to the Stars,” Winston’s gems have appeared both on the Hollywood red carpet and in famous Hollywood films like Notorious starring Ingrid Bergman and Cary Grant, The Graduate starring Dustin Hoffman and Anne Bancroft, and How to Lose a Guy in 10 Days starring Kate Hudson and Matthew McConaughey. Celebrities such as Marilyn Monroe, Viola Davis, Helen Mirren, Gwyneth Paltrow, and many more have worn Winston pieces on Hollywood’s biggest nights. The story then follows Harry Winston’s successor and heir, Ronald Winston, and his making of the family name. Under Ronald, the company’s name would not remain just famous, but would become world-famous. Ronald built locations in Los Angeles, Hawaii, Japan, and China. Ronald’s saga continued with his entry into the revolution in Angola, buying diamonds from its charismatic leader, Jonas Savimbi. Ronald Winston risked his life in order to make profits that repaid the death taxes caused by his father’s passing. In all, King of Diamonds is a joyous evocation of two men who added an innumerable amount to the image, story, and marketing of luxury products, as well as to the joy of people who love and purchase these objects. After all, as frequent Winston jewellery-wearer Marilyn Monroe would say, “diamonds are a girl’s best friend.”

In Search of Perfumes - A lifetime journey to the sources of nature's scents (Hardcover): Dominique Roques In Search of Perfumes - A lifetime journey to the sources of nature's scents (Hardcover)
Dominique Roques; Translated by Stephanie Smee
R526 Discovery Miles 5 260 Ships in 10 - 15 working days

In Search of Perfumes is a fragrant journey across the world, revealing the beauty and mysteries of the perfume trade. Fruits, flowers, spices, bark, leaves, and branches are just some of the natural ingredients from the plant world that are used in the creation of perfume. Dominique Roques, travelling from Andalusia to Somaliland by way of Bulgaria, Laos, El Salvador, Indonesia and Egypt, describes his search to find the best natural ingredients, precious to perfumers everywhere. In Search of Perfumes demonstrates how the prestigious multi-million-pound perfume industry may begin its life as a single plant harvested by producers surviving on ancestral traditions and techniques and often risking their lives in the process as they combat the rising threat of climate change. Roques reveals the beauty and mysteries of a familiar trade; a return to the source of the world's scents.

The Textile Book (Hardcover, 2nd edition): Jasbir Kaur, Colin Gale The Textile Book (Hardcover, 2nd edition)
Jasbir Kaur, Colin Gale
R2,711 Discovery Miles 27 110 Ships in 9 - 17 working days

Textiles are central to our lives and are at the heart of the world's largest industries. In recent years there has been a dynamic shift in attitudes toward textiles, fuelled in part by explosive developments in technology. While textiles have always retained roots in craft and industry, the discipline now embraces a much wider range of practices. Innovations in the industry demand a fresh approach to the subject, which this comprehensive introduction ably supplies. Taking as their starting point the very meaning of textiles, Gale and Kaur go on to show the astonishing range of opportunities for careers in the field, from the creative (artists, craftspeople and designers) to the social and industrial, to the commercial and associated practices (buyers, journalists, researchers and scientists). The Textile Book takes us behind the scenes with professionals to reveal what various jobs involve, what influences decision makers, and how their decisions affect what we buy next season. What happens to clothes before they reach the shops? What determines the 'must have' item? How can recycled bottles be transformed into silk-like yarns? These and many other questions are explored to show the diversity that makes up the contemporary global textile scene. Woven, printed, embroidered, knitted -- textiles are pivotal to the everyday experience of people in all parts of the world. This wide-ranging and informative book conveys the excitement and new challenges textiles represent and is essential reading for anyone working with, studying or simply interested in textiles.

Pattern Cutting and Making Up - The professional approach (Hardcover): Janet Ward, Martin Shoben Pattern Cutting and Making Up - The professional approach (Hardcover)
Janet Ward, Martin Shoben
R5,626 Discovery Miles 56 260 Ships in 10 - 15 working days

Major changes have occurred in the last few years in the methods of cutting and manufacturing outerwear. Light clothing companies are now manufacturing these heavy garments because of the development of fusible interlinings and new manufacturing techniques which have resulted in the deskilling of traditional tailoring methods. Outerwear has consquently assumed much greater importance in light clothing courses and this book - the first of its kind - has been written to reflect these industrial changes. It offers a course of practical and theoretical study which is related to specific garment types and fabrics. An essential manual for students at every level. Suitable for use in CGLI, BTEC and degree courses, this uniquely comprehensive work is certain to become a standard textbook on its subject.

Cutting Hair the Vidal Sassoon Way (Hardcover, 2nd edition): Vidal Sassoon Cutting Hair the Vidal Sassoon Way (Hardcover, 2nd edition)
Vidal Sassoon
R5,617 Discovery Miles 56 170 Ships in 10 - 15 working days

This comprehensive manual marks an important milestone in the Vidal Sassoon success story. For the first time the man who is the acknowledged master in the world of haircutting and hair care reveals in book form the secrets of the techniques that have made him famous all over the world. 'Cutting Hair the Vidal Sassoon Way' will teach you, step-by-step, how the main basic and advanced haircuts are achieved. It is backed by many photographs which actively demonstrate how to improve your technique and perform the perfect cut.

1930s Fashion: The Definitive Sourcebook (Hardcover): Charlotte Fiell 1930s Fashion: The Definitive Sourcebook (Hardcover)
Charlotte Fiell; Introduction by Emmanuelle Dirix
R657 R598 Discovery Miles 5 980 Save R59 (9%) Ships in 9 - 17 working days

From the turbulence of the 1930s emerged the Golden Age of Glamour. Framed by two world-changing events - the economic crash of 1929 and the outbreak of the Second World War - the 1930s saw new looks emerge and thrive, despite economic and social uncertainty. This was the decade of the bias cut, the statement shoulder, the puff sleeve, the tea dress, the fur shrug and the floor-length evening gown. It was also the era that saw Hollywood challenge Paris's fashion crown and its stars become fashion icons, signalling a new grown-up direction in womenswear design. Packed with over 500 original photographs, illustrations and sketches from the decade, this is an essential guide for any fashion historian, student or vintage enthusiast. These classic images have been selected from popular fashion publications of the day, mail-order catalogues and Hollywood studio press shots, including material from Chic Parisien, Harper's Bazaar, Sears, La Femme Chic and film studios Metro-Goldwyn-Mayer and Paramount. Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian, Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.

Retail Buying - From Basics to Fashion - Bundle Book + Studio Access Card (Paperback, 7th edition): Richard Clodfelter Retail Buying - From Basics to Fashion - Bundle Book + Studio Access Card (Paperback, 7th edition)
Richard Clodfelter
R1,710 R1,581 Discovery Miles 15 810 Save R129 (8%) Ships with 15 working days

Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased focus on sustainability, the growth of digital retailing, and impacts from the coronavirus pandemic. Practice problems and updated information tables further help students to analyze and interpret data across relevant subjects like global buying and sourcing, omnichannel retailing, and social media. New to this Edition: -Updated coverage of the coronavirus pandemic and the expanding usage of social media and mobile technologies -Increased emphasis on product sustainability and changing consumer behavior -New and updated Trendwatch and Snapshot features Instructor Resources -The Instructor's Guide provides suggestions for planning the course and using the text in the classroom, including sample syllabi, in-class activities, and teaching ideas -The Test Bank includes sample test questions for each chapter -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion STUDIO Features Include: -Study smarter with self-assessment quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary and basic retail math formulas -Practice your skills with downloadable Excel spreadsheets to complete the end-of-chapter Spreadsheet Skills exercises -Enhance your knowledge with printable worksheets featuring step-by-step solutions to common retail buying math problems -Watch videos related to chapter concepts

Model Woman - Eileen Ford and the Business of Beauty (Paperback): Robert Lacey Model Woman - Eileen Ford and the Business of Beauty (Paperback)
Robert Lacey
R483 Discovery Miles 4 830 Ships in 18 - 22 working days

A revealing, no-holds-barred portrait of the legendary Eileen Ford-the entrepreneur who transformed the business of modeling and helped invent the celebrity supermodel. Working with her husband, Jerry, Eileen Ford created the twentieth century's largest and most successful modeling agency, representing some of the fashion world's most famous names-Suzy Parker, Carmen Dell'Orefice, Lauren Hutton, Rene Russo, Christie Brinkley, Jerry Hall, Christy Turlington, and Naomi Campbell. Her relentless ambition turned the business of modeling into one of the most glamorous and desired professions, helping to convert her stable of beautiful faces into millionaire superstars. Model Woman chronicles the Ford Modeling Agency's meteoric rise to the top of the fashion and beauty business, and paints a vibrant portrait of the uncompromising woman at its helm in all her glittering, tyrannical brilliance. Outspoken and controversial, Ford was never afraid to offend in defense of her stringent standards. When she chose, she could deliver hauteur in the grand tradition of fashion's battle-axes, from Coco Chanel to Diana Vreeland-just ask John Casablancas or Janice Dickinson. But she was also a shrewd businesswoman with a keen eye for talent and a passion for serving her clients. Drawing on more than four years of intensive interviews with Ford and her intimates, associates, and rivals, as well as exclusive access to agency documents and memorabilia, Robert Lacey weaves an unforgettable tale of a determined entrepreneur and the empire she built-a story of beauty, ambition, business, and popular culture as powerful and complex as the woman at its center.

Little Guides to Style III - A Historical Review of Four Fashion Icons (Hardcover, Box set): Emma Baxter Wright, Karen Homer,... Little Guides to Style III - A Historical Review of Four Fashion Icons (Hardcover, Box set)
Emma Baxter Wright, Karen Homer, Emmanuelle Dirix
R1,460 R1,192 Discovery Miles 11 920 Save R268 (18%) Ships in 9 - 17 working days

Containing the stories of four legendary fashion houses, this collectable box holds a beautiful set of covetable style guides. Exploring four designers who exemplify elegance and high couture, these little books of fashion follow these brands from their creation, moving through their style evolutions, the key looks that define them and their impact on the fashion landscape today. Discover the story behind the Birkin with the Little Book of Hermes, the creation of red carpet elegance with Valentino, the construction of architectural masterpieces with Balenciaga and the complete re-imagination of the iconic brand with Chanel by Lagerfeld. Featuring hundreds of exquisite images and text by best-selling authors, these definitive guides to luxury style are the perfect gift for any fashion lover.

Selling Europe to the World - The Rise of the Luxury Fashion Industry, 1980-2020 (Paperback): Pierre-Yves Donze Selling Europe to the World - The Rise of the Luxury Fashion Industry, 1980-2020 (Paperback)
Pierre-Yves Donze
R707 Discovery Miles 7 070 Ships in 9 - 17 working days

Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.

Louis Vuitton: A Perfume Atlas (Hardcover): Jacques Cavallier-Belletrud, Lionel Pailles Louis Vuitton: A Perfume Atlas (Hardcover)
Jacques Cavallier-Belletrud, Lionel Pailles; Illustrated by Aurore de la Morinerie
R4,144 R3,180 Discovery Miles 31 800 Save R964 (23%) Ships in 9 - 17 working days

A journey for the senses across five continents, A Perfume Atlas traces the origins of the precious essences that create Louis Vuitton's exclusive perfumes.

Louis Vuitton: A Perfume Atlas offers a rare look at the time-honoured crafts of the perfumer, with specially commissioned illustrations, photographs and texts revealing the stories of the precious natural elements that form the basis of the house’s unique perfumes.

With exclusive, first-hand access to Louis Vuitton’s master perfumer Jacques Cavallier-Belletrud, A Perfume Atlas explores how the flowers are cultivated, the growing seasons and techniques used to harvest the blossoms, and how essential oils are extracted, distilled and composed to create new and complex fragrances. From Chinese magnolia and osmanthus to India’s tuberose and jasmine, each seed pod, berry, woody stem, fruit, leaf and flower opens a world that evokes the thrill of far-off places and names, trade routes, sea journeys and the rhythms of the seasons.

A poetic celebration of a most mysterious art, Louis Vuitton: A Perfume Atlas is the perfect gift for lovers of nature, luxury, travel and beauty.

Famine and Fashion - Needlewomen in the Nineteenth Century (Hardcover, New Ed): Beth Harris Famine and Fashion - Needlewomen in the Nineteenth Century (Hardcover, New Ed)
Beth Harris
R4,223 Discovery Miles 42 230 Ships in 10 - 15 working days

Like the figure of the governess, the seamstress occupied a unique place in the history of the nineteenth century, appearing frequently in debates about women's work and education, and the condition of the working classes generally in the rapidly changing capitalist marketplace. Like the governess, the figure of the needlewoman is ubiquitous in art, fiction and journalism in the nineteenth century. The fifteen articles in this book address the seamstress's appearance as a 'real' figure in the changing economies of nineteenth-century Britain, America, and France, and as an important cultural icon in the art and literature of the period. They treat the many different types of needlewomen in the nineteenth century-from skilled milliners and dressmakers, some of whom owned their own businesses selling merchandise to other women (forming a unique 'female economy') to women who, through reduced circumstances, were forced into the lowest end of paid needlework, sewing clothing at home for starvation wages-like the impoverished shirt-maker in the famous Victorian poem by Thomas Hood, 'The Song of the Shirt.' This volume assembles the work of leading American, British and Canadian scholars from many different fields, including art history, literary criticism, gender studies, labor history, business history, and economic history to draw together recent scholarship on needlewomen from a variety of different disciplines and methodologies. Famine and Fashion will therefore appeal to anyone studying images of work in the nineteenth century, popular and canonical nineteenth-century literature, the history of women's work, the history of sweated labor, the origins of the ready-made clothing industry and early feminism.

The Model Manifesto - An A-Z anti-exploitation manual for the fashion industry (Paperback): Leanne Maskell The Model Manifesto - An A-Z anti-exploitation manual for the fashion industry (Paperback)
Leanne Maskell; Illustrated by Sebastian Cubides
R428 R339 Discovery Miles 3 390 Save R89 (21%) Ships in 9 - 17 working days

For such a beautiful industry, there is a lot of ugly behind the scenes in modelling. Exploitation has always existed in the fashion industry, because it is so aspirational. By cutting through the smoke and mirrors, The Model Manifesto empowers and educates models to take control of their lives into their own hands and educates the public on the reality of what's involved in modelling. Leanne Maskell has drawn on her 13 years of experience working as an international model together with her legal background to create this easy-to-understand, A-Z guide in order to end exploitation of vulnerable models and wanna-be models. With contributions from top industry experts, The Model Manifesto includes solid advice on everything from mental health issues to paying tax. It covers every aspect of the modelling industry in detail to give an honest and realistic insider view, covering both the highs and the lows. The way to end the exploitation and the ugly in the industry is by education, awareness and building change from the inside out.

More Than a Pretty Face - The Essential Handbook for Canadian Models (Paperback): Heather E. Young More Than a Pretty Face - The Essential Handbook for Canadian Models (Paperback)
Heather E. Young
R670 R585 Discovery Miles 5 850 Save R85 (13%) Ships in 10 - 15 working days

All the information teens and parents need to know about the misunderstood modelling industry is found in 'More Than A Pretty Face'. Most importantly, it shares the secrets of finding an agent, avoiding scams, and working in Canada and abroad. Heather gives readers the inside scoop, along with practical tactics for success in an industry that has attracted its share of dishonest businesses. How will you save money? This book: Tells the realities of modelling conventions, searches, schools and agencies; Discusses legitimate (and illegitimate) modelling expenses; Teaches the fundamentals of taxation including the GST; Instils the importance of financial planning concepts for teens; Demonstrates fundamental book-keeping and accounting for models; How does the Canadian modelling industry feel?

The Dynamics of Fashion - Bundle Book + Studio Access Card (Paperback, 6th edition): Elaine Stone, Sheryl A. Farnan The Dynamics of Fashion - Bundle Book + Studio Access Card (Paperback, 6th edition)
Elaine Stone, Sheryl A. Farnan
R2,840 Discovery Miles 28 400 Ships in 9 - 17 working days

For fashion students who want to be both in the now and in the know! The Dynamics of Fashion, Sixth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising, giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos. New to this Edition -New chapter on sustainability with current industry processes -New chapter on fashion careers and how to get started in the industry -All Fashion Focus box features have been updated to current topics and industry trends The Dynamics of Fashion, 6th Edition STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions and image identification -Branch out with links to curated online multi-media resources that bring chapter concepts to life -Expand your knowledge by further exploring special features Fashion Focus, Sustainability, and Social media Instructor Resources -Instructor's Guide featuring answers to end-of-chapter activities, supplemental student activities and assignments, a comprehensive test bank of multiple choice, identification, true or false, and essay questions for each chapter and unit, and a guide to exploring careers -PowerPoint (R) presentations include full-color images from the book and provide a framework for lecture and discussion -Curated digital library of special supplemental resources for all of the text's features including categorical links to articles, image galleries, and videos from respected trade, fashion, and news websites

Fashion Design - A Guide To The Industry And The Creative Process (Paperback): Denis Antoine Fashion Design - A Guide To The Industry And The Creative Process (Paperback)
Denis Antoine
R1,016 R852 Discovery Miles 8 520 Save R164 (16%) Ships in 9 - 17 working days

This introduction to fashion is aimed at students of fashion design across the world. By following the design process, from historical and commercial industry context to final collection presentation, the book provides a clear guide for students as they discover what designing for fashion entails. Along the way they will explore a wide variety of hands-on, creative methodologies of design ideation, development and presentation. Supported by inspirational visual content - fashion photography, fashion illustration, sketchbook artwork, technical drawings and infographics - and case studies, the book offers a unique overview of the fashion industry.

Fashion Branding and Communication - Core Strategies of European Luxury Brands (Hardcover, 1st ed. 2017): Byoungho Jin, Elena... Fashion Branding and Communication - Core Strategies of European Luxury Brands (Hardcover, 1st ed. 2017)
Byoungho Jin, Elena Cedrola
R2,128 Discovery Miles 21 280 Ships in 10 - 15 working days

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

BRANDLife: Health & Beauty - Integrated brand systems in graphics and space (Paperback): Victionary BRANDLife: Health & Beauty - Integrated brand systems in graphics and space (Paperback)
Victionary
R825 Discovery Miles 8 250 Ships in 10 - 15 working days

In a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive as well as specific range of needs. BRANDLife: Health & Beauty explores how compelling graphic identities and interiors play a crucial role in impacting the perceptions and promises offered by upcoming and established healthcare and beauty brands today. From eye-catching packaging on cosmetics and skincare products to effective spatial planning for hair salons and medical centres, it offers visual inspiration and valuable insights as to how creativity and design ultimately affect the quality of experiences and outcomes.

Misbehaving - Stories of protest against the Miss World contest and the beauty industry (Paperback): Sue Finch, Jenny Fortune,... Misbehaving - Stories of protest against the Miss World contest and the beauty industry (Paperback)
Sue Finch, Jenny Fortune, Jane Grant, Jo Robinson, Sarah Wilson
R375 R346 Discovery Miles 3 460 Save R29 (8%) Ships in 5 - 10 working days

Protests at the Miss World contest in 1970 attracted headlines around the world. This book portrays the new and vibrant women's liberation movement of the 70s. It tells how women protested inside and outside the Albert Hall, who they were, what took them into the women's liberation movement, how they organised, why they were protesting and of women's arrests and trials. The Director, Producer and writer of the film Misbehaviour, comment on the beauty industry, then and now. Rights to that film have been sold to most European countries. (Film due out in the USA on 26th September 2020).

Pioneering New Perspectives in the Fashion Industry - Disruption, Diversity and Sustainable Innovation (Paperback): Elaine L.... Pioneering New Perspectives in the Fashion Industry - Disruption, Diversity and Sustainable Innovation (Paperback)
Elaine L. Ritch, Catherine Canning, Julie McColl
R1,428 Discovery Miles 14 280 Ships in 18 - 22 working days

Amidst an increasingly conscious consumer market, the fashion industry now faces more external pressures than ever. Highlighting new advances that are responsive to societal concerns while still maintaining commerciality and innovation, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation examines critical new perspectives on the fashion marketplace that have been driven by both technological advances and widespread concerns over climate change. The editors bring together leading experts who employ empirical research and industry case studies to assess a wide range of issues and developments within the fashion industry, including: Climate activism Diversity, inclusivity and equality Online resale and e-commerce Collective action Fashion influencer brands Circularity Neurodiverse retail experiences Childrenswear Buyer-supplier relations Modest fashion Industry challenges in Sub-Saharan Africa Fashion and technology Vintage consumption Tailored for fashion student use and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities changing and reshaping the global fashion industry.

Contemporary Issues in Luxury Brand Management (Hardcover): Sylvie Studente, Eleonora Cattaneo Contemporary Issues in Luxury Brand Management (Hardcover)
Sylvie Studente, Eleonora Cattaneo
R4,632 Discovery Miles 46 320 Ships in 10 - 15 working days

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today; Each chapter is illustrated by well-recognized contemporary cases and examples to demonstrate how the theory translates to practice and provide an exciting teaching resource; Includes insights from a range of expert contributors from both research and consulting backgrounds

Fashioning Professionals - Identity and Representation at Work in the Creative Industries (Hardcover): Leah Armstrong, Felice... Fashioning Professionals - Identity and Representation at Work in the Creative Industries (Hardcover)
Leah Armstrong, Felice McDowell
R3,181 Discovery Miles 31 810 Ships in 10 - 15 working days

From artist to curator, couturier to fashion blogger, 'creative' professional identities can be viewed as social practices, enacted, performed and negotiated through the media, the public, and industry. Fashioning Professionals addresses what it means to be a creative professional, historically and in the digital age, as new ways of working and doing business have given rise to new professional identities. Bringing together critical reflections from international researchers, the book spans fashion, design, art, architecture, and advertising. It examines both traditional and emergent roles in creative industries, from advertising executives and surrealist artists to mannequin designers, pop stylists, bloggers, makers and design curators. The book reveals how professional identities are continually in a state of fashioning, through style, taste, gender and cultural representation, highlighting moments of friction and flux in the creative labour of the global economy. Interweaving critical perspectives from fashion and design history with sociology and cultural theory, Fashioning Professionals addresses a burgeoning area of research as we enter new terrain in fashion and the creative industries.

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