Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.

* Takes a truly holistic and interdisciplinary approach to sustainable fashion management * Fashion Management is growing in popularity as a postgraduate degree throughout the world, with UK institutions particularly well recognised as course providers. Sustainability is increasingly covered as a core module. * Competing titles are either research-based and technical or focus on one specific area of fashion sustainability, such as materials. This text provides a much more comprehensive and interdisciplinary outlook as well as a practical approach, combining theory with practical application from a management perspective.

The use of computers has opened up remarkable opportunities for innovative design, improved productivity, and greater efficiency in the use of materials. Uniquely, this book focuses on the practical use of computers for clothing pattern design and product development. Readers are introduced to the various computer systems which are suitable for the industry, the principles and techniques of pattern design applied to computer systems are explained, and readers are shown how product data management can be used in clothing product development.

Originally published in 1999 The Commercial Use of Biodiversity examines how biodiversity and the genetic material it contains are now as valuable resources. Access to genetic resources and their commercial development involve a wide range of parties such as conservation and research institutes, local communities, government agencies and companies. Equitable partnerships are not only crucial to conservation and economic development but are also in the interests of business and often required by law. In this authoritative and comprehensive volume, the authors explain the provisions of the Convention on Biological Diversity on access and benefit-sharing, the effect of national laws to implement these, and aspects of typical contracts for the transfer of materials. They provide a unique sector-by-sector analysis of how genetic resources are used, the scientific, technological and regulatory trends and the different markets in Pharmaceuticals, Botanical Medicines, Crop Development, Horticulture, Crop Protection, Biotechnology (in fields other than healthcare and agriculture) and Personal Care and Cosmetics Products. This will be an essential sourcebook for all those in the commercial chain, from raw material collection to product discovery, development and marketing, for governments and policy-makers drafting laws on access and for all the institutions, communities and individuals involved in the conservation, use, study and commercialisation of genetic resources.

The term 'tailored' has changed as methods of manufacture and the retailing of clothes have evolved. This book demonstrates the wide range of cutting methods used to produce garments which are described as 'tailored' jackets. Although the main focus is on modern methods of producing clothing, a rich and complex cutting tradition is acknowledged and used. It is hoped that the modern garment designer will be inspired to rediscover methods that retain their validity today.

The different approaches to 'tailored' cutting are described under three headings: bespoke cutting, engineered cutting and style cutting. The rich heritage of the latter came from the tremendous creativity that was unleashed by women's emancipation at the beginning of the twentieth century and the merging of tailored styles with fashionable clothing. The section on style cutting has therefore derived some of the cutting techniques from that period, thus demonstrating how they can be applied to current methods of production.

For such a beautiful industry, there is a lot of ugly behind the scenes in modelling. Exploitation has always existed in the fashion industry, because it is so aspirational. By cutting through the smoke and mirrors, The Model Manifesto empowers and educates models to take control of their lives into their own hands and educates the public on the reality of what's involved in modelling. Leanne Maskell has drawn on her 13 years of experience working as an international model together with her legal background to create this easy-to-understand, A-Z guide in order to end exploitation of vulnerable models and wanna-be models. With contributions from top industry experts, The Model Manifesto includes solid advice on everything from mental health issues to paying tax. It covers every aspect of the modelling industry in detail to give an honest and realistic insider view, covering both the highs and the lows. The way to end the exploitation and the ugly in the industry is by education, awareness and building change from the inside out.

Containing the stories of four legendary fashion houses, this collectable box holds a beautiful set of covetable style guides. Exploring four designers who exemplify elegance and high couture, these little books of fashion follow these brands from their creation, moving through their style evolutions, the key looks that define them and their impact on the fashion landscape today. Discover the story behind the Birkin with the Little Book of Hermes, the creation of red carpet elegance with Valentino, the construction of architectural masterpieces with Balenciaga and the complete re-imagination of the iconic brand with Chanel by Lagerfeld. Featuring hundreds of exquisite images and text by best-selling authors, these definitive guides to luxury style are the perfect gift for any fashion lover.

Contents:
Acknowledgements List of illustrations Prologue Section One: Fur Nation 1. My Fur Ladies (The Fabric of a Nation) 2. Princes, Bear Boys, and Beaver Men (Tales from the Beaver Clubs) Section Two: Beavers 3. The eyes of June Sauer (For a Sexual economy of fur fashion photography) 4. My Fur Lady, Canada's Liberty Section Three: Bardots 5. BB and her Beasts 6. Venus Forever (The Next Fur Generation) Endnotes Bibliography

Fur Nation traces the interwoven relationships between sexuality, national identity, and colonialism. Chantal Nadeau shows how Canada, a white settler colony, bases its existence and its nationhood on a complex sexual economy based on women wrapped in fur.
Nadeau traces the centrality of fur through a series of intriguing case studies, including:
* Hollywood's take on the 330 year history of the Hudson Bay Company, founded to exploit Canada's rich fur resources
* the life of a postwar fur fashion photographer
* a 1950s musical called Fur Lady
* the battle between Brigitte Bardot's anti-fur activists and the fur industry.
Nadeau highlights the connection between 'fur ladies' - women wearing, exploiting or promoting furs - and the beaver, symbol of Canada and nature's master builder. She shows how, in postcolonial Canada, the nation is sexualised around female reproduction and fur, which is both a crucial factor in economic development, and a powerful symbol through which the nation itself is conceived and commodified. Fur Nation demonstrates that, for Canada, fur really is the fabric of a nation.

To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).

Here, leading historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America by looking at examples such as:
* the sexual dynamics of bathing suits
* the deeper meanings of corsets
* the social role of the African American hair salon.

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards social and environmental sustainability from both a production and consumption perspective. Digitalization provides a viable alternative to brick and mortar and helps create a hybrid presence for brands in both real and virtual worlds. Artification is the process of elevating an object into a work of art and closely mirrors the aestheticization of society in a postmodern world. While selling online is a given, creating an auratic atmosphere to envelop and provide an unforgettable experience requires greater levels of creativity. Each chapter focuses on aspects of consumer culture theory, with its emphasis on identity, lifestyle, and symbolic meaning, with the introductory chapter paying more attention to the application of practice theory to the study of sustainability, artification, and digitalization. The complementarity between the practice turn and the cultural turn promises new insights.

Series Information:
Garland Studies in Entrepreneurship

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

For Level 1 Hairdressing students on NVQ, SVQ and VRQ courses. A genuinely new and innovative way for students to study hairdressing, this new textbook is supported with extensive multimedia material and activities at no extra cost. Some books include a few videos and basic materials, but this title comes with over 100 free online resources and activity screens with which to improve learning. Online questions are also included as well as links to other resources such as images, animations and videos. The elearning resources are included in every chapter to complement the textbook content and will help students from the start of their qualification until they pass their final exams.

Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.

Enter the glamorous domain of world-famous jewellery house, Harry Winston, and discover the true rags-to-riches story of the immigrant family behind the phenomenon. Harry Winston’s famous slogan for his success was: “knowledge, courage, and the ability to finance.” King of Diamonds: The Flawless World of Harry Winston is the quintessential rags-to-riches success story of a very poor immigrant family emigrating from Ukraine to America. It is the story of how one man, Harry Winston, created a famous name with his company, founded in New York City in 1932. Winston became known for the owning and sales of very large diamonds. At one point, he owned a third of the world’s most famous gems, including the Hope Diamond, which earned him the moniker “King of Diamonds.” The book details how author Ronald Winston’s father got his start and began what would eventually become the most famous jewellery house in the world. Peek inside his first office, an upstairs Fifth Ave location, followed by subsequent locations in Rockefeller Centre, an office across from St. Patrick's Cathedral, and finally an image-building store on Fifth Avenue. Known as the “Jewelleer to the Stars,” Winston’s gems have appeared both on the Hollywood red carpet and in famous Hollywood films like Notorious starring Ingrid Bergman and Cary Grant, The Graduate starring Dustin Hoffman and Anne Bancroft, and How to Lose a Guy in 10 Days starring Kate Hudson and Matthew McConaughey. Celebrities such as Marilyn Monroe, Viola Davis, Helen Mirren, Gwyneth Paltrow, and many more have worn Winston pieces on Hollywood’s biggest nights. The story then follows Harry Winston’s successor and heir, Ronald Winston, and his making of the family name. Under Ronald, the company’s name would not remain just famous, but would become world-famous. Ronald built locations in Los Angeles, Hawaii, Japan, and China. Ronald’s saga continued with his entry into the revolution in Angola, buying diamonds from its charismatic leader, Jonas Savimbi. Ronald Winston risked his life in order to make profits that repaid the death taxes caused by his father’s passing. In all, King of Diamonds is a joyous evocation of two men who added an innumerable amount to the image, story, and marketing of luxury products, as well as to the joy of people who love and purchase these objects. After all, as frequent Winston jewellery-wearer Marilyn Monroe would say, “diamonds are a girl’s best friend.”

This textbook describes the structure of the industry in the UK and globally, and explains the current problems and strategic responses to global shifts in production. The new edition has been updated throughout to include the lastest available data, and takes account of the acceleration of the decline of manufacturing in the UK since 2002, the rapid expansion of production in China, and the final demise of the system of quota control.
Essential subject for students at undergraduate and postgraduate levels.
An expert guide to a bewilderingly complex industry.
No competition.
Addresses global issues, the opportunities and threats, with strategies for survival.
Author is Editor of "International Journal of Fashion Marketing and Management."

Beyond Design: The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer. This full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. Updated chapter content reflects evolving industry practice. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay in an increasingly digital environment. The text seeks to address how functional approaches vary depending on a business’ size and fashion focus. More global in scope, the fifth edition includes examples and case studies of multi-national companies and incorporates global nomenclature when it differs from the US industry. This new edition also advances its discussion of how new technologies continue to shorten the product development calendar. The book is written to help students anticipate the chaotic pace of change not only in fashion trends, but also in the fashion system itself. New to this Edition · Updated references and examples demonstrate how industry practice is changing to meet market demands · New case studies illustrate the impact of new technology and an evolving fashion system · An understanding of a circular economy expands upon how sustainability and social justice issues impact every function of product development, distribution, and consumption · The slow fashion/fast fashion dichotomy is considered as it impacts the fashion ecosystem · The issues of cultural appropriation and influencer culture are discussed Beyond Design STUDIO · Study smarter with self-quizzes featuring scored results and personalized study tips · Review concepts with flashcards of essential vocabulary Instructor Resources · Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes · PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

In her collection of autobiographical essays, fashion magazine editor Justine Cullen takes us on a hilariously candid exploration of her life so far - and all the mistakes she's made along the way. Semi-Gloss is an intimate, sharp and witty look at growing up and growing older from the kind of woman who seems like she has it all together - the glamorous job, the perfect family, the killer wardrobe. But, chipping away at that shiny, sparkly surface, Justine reveals the beautiful mess that lies beneath. A wildly entertaining and sometimes bumpy ride through a life well-lived, by one of Australia's most respected female voices.

One of the world's largest sellers of footwear, the Bata Company of Zlin, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist. In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization.

Containing the stories of four legendary fashion houses, this collectable box holds a beautiful set of covetable style guides. Exploring four designers who exemplify elegance and high couture, these little books of fashion follow these brands from their creation, moving through their style evolutions, the key looks that define them and their impact on the fashion landscape today. Discover the story behind the red sole with the Little Book of Louboutin, the process of creating the world's most iconic bags with Louis Vuitton, the craftsmanship behind the androgynous Le Smoking in Yves Saint Laurent and the genius behind the most exquisite couture with Schiaparelli. Featuring hundreds of exquisite images and text by best-selling authors, these definitive guides to luxury style are the perfect gift for any fashion lover.

Major changes have occurred in the last few years in the methods of cutting and manufacturing outerwear. Light clothing companies are now manufacturing these heavy garments because of the development of fusible interlinings and new manufacturing techniques which have resulted in the deskilling of traditional tailoring methods. Outerwear has consquently assumed much greater importance in light clothing courses and this book - the first of its kind - has been written to reflect these industrial changes. It offers a course of practical and theoretical study which is related to specific garment types and fabrics. An essential manual for students at every level. Suitable for use in CGLI, BTEC and degree courses, this uniquely comprehensive work is certain to become a standard textbook on its subject.

This comprehensive manual marks an important milestone in the Vidal Sassoon success story. For the first time the man who is the acknowledged master in the world of haircutting and hair care reveals in book form the secrets of the techniques that have made him famous all over the world. 'Cutting Hair the Vidal Sassoon Way' will teach you, step-by-step, how the main basic and advanced haircuts are achieved. It is backed by many photographs which actively demonstrate how to improve your technique and perform the perfect cut.

Textiles are central to our lives and are at the heart of the world's largest industries. In recent years there has been a dynamic shift in attitudes toward textiles, fuelled in part by explosive developments in technology. While textiles have always retained roots in craft and industry, the discipline now embraces a much wider range of practices. Innovations in the industry demand a fresh approach to the subject, which this comprehensive introduction ably supplies. Taking as their starting point the very meaning of textiles, Gale and Kaur go on to show the astonishing range of opportunities for careers in the field, from the creative (artists, craftspeople and designers) to the social and industrial, to the commercial and associated practices (buyers, journalists, researchers and scientists). The Textile Book takes us behind the scenes with professionals to reveal what various jobs involve, what influences decision makers, and how their decisions affect what we buy next season. What happens to clothes before they reach the shops? What determines the 'must have' item? How can recycled bottles be transformed into silk-like yarns? These and many other questions are explored to show the diversity that makes up the contemporary global textile scene. Woven, printed, embroidered, knitted -- textiles are pivotal to the everyday experience of people in all parts of the world. This wide-ranging and informative book conveys the excitement and new challenges textiles represent and is essential reading for anyone working with, studying or simply interested in textiles.