In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods sync up with today's most common methods of commerce and communication. New to this Edition: -Trending Topic box features in each chapter discuss recent, real-life controversial situations within the fashion industry and invite students to share their ideas, concerns, and recommendations related to the situation -All new Industry Profiles in each chapter allow students to read first-hand accounts of what it's like to work in the sector of the fashion business that corresponds to the chapter topic -Chapter ending Review Questions and Learning Activities prompt students to test their knowledge STUDIO Features Include: -Review concepts with flashcards of essential vocabulary Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes

How do fashion designers conceive of, develop and ultimately launch commercially and creatively successful collections? Developing a Fashion Collection walks you through the process, exploring research techniques, sources of inspiration, forecasting trends and designing for different markets. From couture to high street, knitwear to accessories and covering the implications of online shopping - there's advice on every aspect of creating your collection through 27 insightful interviews with international practitioners. Interviewees include John Mooney, Brand Creative Director at ASOS and Jane Palmer Williams, Head of Executive Development at LVMH. This 3rd edition also covers silhouette, fittings and final samples, sustainable practice, developing high street collections, fabric selection and finding inspiration through vintage designs.

Fashion demands a steady flow of creative ideas. Research and Design for Fashion will guide you through the research techniques that could spark your next original collection. With practical advice on designing effective moodboards, recycling existing garments and getting to know your customer, this new edition will help you master the research process and apply it to your own designs. There's also a wealth of advice through interviews with exceptional designers, including Christopher Raeburn, ThreeASFOUR and Magdalena Mikulicakova, as well as updated imagery of the research and design work behind both single garments and entire collections. This fourth edition also explores how cultural events, historical anniversaries and sport influences can be the starting point for a collection. There's also more on creative ways of recording your findings and designing for menswear, childrenswear and gender-neutral clothing.

How are aesthetics and ethics related to the practical realities of the global fashion industry? Both have played an important role in academic fashion studies to this point, but they are most often discussed in the context of abstract phenomena such as modernity and capitalism, or identity issues such as sexuality, class and gender. The essays in this volume strive instead to show how the realities of the global fashion industry have important and pertinent aesthetic and ethical consequences. This collection provides critical and philosophical analysis of the interplay of aesthetics and ethics within the global fashion industry. Characterized by an increasingly fast spinning production, the industry is highly exploitative in terms of environment and labor force: underpaid textile workers, retailers working under brutal competition from the mass-merchandise discounters, young designers, seamstresses and curators often working for free, and a vast body of aspiring models. In addition, fashion-related aesthetic ideals are becoming more influential than ever in directing consumers in their social and personal identification processes and bodily practices with sometimes fatal consequences. Covering a wide range of subjects such as fashion's highly problematic production and consumption practices, the possibility of producing and consuming fashion ethically, fashion's intimate connection with nature and technology, Fashion Aesthetics and Ethics highlights the powerful aesthetical presence of fashion in relation to its ethical premises and often problematic outcomes.

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world's influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today's rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.

From the ashes of the Second World War came forward-thinking fashions, the likes of which had never been seen before. The early Forties were defined by thriftiness and practicality, a make-do-and-mend attitude in a time of war. However, the latter half of the decade saw the emergence of the traditional femininity, elegance and luxury often associated with the era. Spanning the austerity of the war years to the introduction of Dior's revolutionary New Look, this extensive survey brings together vintage photography and illustrations to follow the season-by-season fashion evolution of the Forties, providing a comprehensive overview of this period of contrasts. 1940s Fashion: The Definitive Sourcebook covers every aspect of female fashions from the decade, from lace evening gowns, tailored jackets and furs to figure-sculpting undergarments, satin negligees and scandalous bikinis, offering the most comprehensive appraisal of this age of wartime and post-war glamour. This in-depth look at the styles and trends that shaped 1940s fashion features images of the decade's most iconic stars and designers. Stylish leading ladies such as Veronica Lake, Joan Bennett and Barbara Stanwyck are included as well as designs by Dior, Lucien Lelong, Balmain and Worth. Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian, Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us.
This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world.
Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide.
In the twenty first century, beauty is again being re-imagined anew.

Charting the movements, developments and ideas that transformed the way women dress, this book gives a unique perspective on the history of twentieth-century fashion. From the invention of the bias cut and the stiletto heel to the designers who changed the way we think about clothes, the book is entertaining, intelligent and a visual feast.

The book behind the Netflix series, starring Octavia Spencer 'One of the most fabulous African-American figures of the twentieth century' Ishmael Reed Madam Walker was the first free-born child in her family, growing up in abject poverty in post-Civil War America. From humble beginnings, she overcame societal prejudice, family betrayals and epic business rivalries to pioneer cosmetics that revolutionised black hair care, build a beauty empire, and become one of the wealthiest self-made women in America. Not only an astute businesswoman, but a passionate activist and philanthropist, Madam Walker provided jobs and training for thousands of African American women across the country, and used her wealth to fight for equality, forming friendships with important civil rights voices such as W. E. B. Du Bois, Booker T. Washington and Ida B. Wells-Barnett along the way. Drawn from more than two decades of research by her great-great-granddaughter, journalist and historian A'Lelia Bundles, Self Made is the definitive biography of Madam Walker's inspirational life and an illuminating insight into the larger African American struggle in the early twentieth century. 'An important piece of history' Washington Post 'A fascinating portrait of an astonishing woman' Kirkus Reviews Previously published as On Her Own Ground

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.

This book offers a multidisciplinary perspective on research and developments at the interface between industrial design, textile engineering and fashion. It covers advances in fashion and product design, and in textile production alike, reporting on smart and sustainable industrial procedures and 3D printing, issues in marketing and communication, and topics concerning social responsibility, sustainability, emotions, creativity and education. It highlights research that is expected to foster the development of design and fashion on a global and interdisciplinary scale. Gathering the proceedings of the 5th International Fashion and Design Congress, CIMODE 2022, held on July 4-7, 2022, in Guimaraes, Portugal, this book offers extensive information and a source of inspiration to both researchers and professionals in the field of fashion, design, engineering, communication as well as education.

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

"It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA "The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USA Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations. Within the STUDIO, students will be able to: Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

For fashion students who want to be both in the now and in the know! The Dynamics of Fashion, Sixth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising, giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos. New to this Edition -New chapter on sustainability with current industry processes -New chapter on fashion careers and how to get started in the industry -All Fashion Focus box features have been updated to current topics and industry trends The Dynamics of Fashion, 6th Edition STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions and image identification -Branch out with links to curated online multi-media resources that bring chapter concepts to life -Expand your knowledge by further exploring special features Fashion Focus, Sustainability, and Social media Instructor Resources -Instructor's Guide featuring answers to end-of-chapter activities, supplemental student activities and assignments, a comprehensive test bank of multiple choice, identification, true or false, and essay questions for each chapter and unit, and a guide to exploring careers -PowerPoint (R) presentations include full-color images from the book and provide a framework for lecture and discussion -Curated digital library of special supplemental resources for all of the text's features including categorical links to articles, image galleries, and videos from respected trade, fashion, and news websites

Rethinking Fashion Globalization is a timely call to rewrite the fashion system and push back against Eurocentric dominance within fashion histories by presenting new models, approaches and understandings of fashion from critical thinkers at the forefront of decolonial fashion discourse. This edited collection draws together original, diverse, and richly reflective critiques of the fashion system from both established and emerging fashion scholars, researchers and creative practitioners. Chapters straddle current calls for decolonization and inclusion, as well as reflections on de-westernization, post-colonialism, sustainability, transnationalism, national identities, social activism, global fashion narratives, diversity, and more. The volume is divided into three key themes, 'Disruptions in Time and Space', 'Nationalism and Transnationalism' and 'Global Design Practices'. These themes re-map fashion's origins, practices and futures, to present alternatives for reclaiming and rethinking fashion globalization in the 21st century.

How fashion becomes fashion: innovations in textiles   The  Première group has been a source of inspiration for fashion professionals the world over for 45 years, constantly inspiring and making sense of the latest trends. Its international trade fairs have become events for all industry creatives who seek out makers of fabrics, leather, accessories, and more to help innovate their collections and make their lines successful. This book, beautifully illustrated with archival images, photography from magazine features, and portraits of craftspeople and designers, recounts the story of the group, originally formed by 15 weavers from Lyon, France, and focuses on the fashion revolutions of the past decade. For those interested in fashion, here is a new perspective on its creation and a glimpse into the industry of the future.

Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that develop the brand image and the actual products identified with that image, this text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity, you work with fashion brands - marketer, merchandiser, retailer, or designer - this text includes information you will need to work meaningfully with fashion brands. Features -- Focus on Fashion Brands feature an article or case study relevant to the topics of the specific chapters -- Brand Managers Notebook - exercises designed to assist development of your career -- BRANDLAB provides an opportunity to create a fashion brand -- Instructor's Guide provides suggestions for planning the course and using the text -- Powerpoint presentation

Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased focus on sustainability, the growth of digital retailing, and impacts from the coronavirus pandemic. Practice problems and updated information tables further help students to analyze and interpret data across relevant subjects like global buying and sourcing, omnichannel retailing, and social media. New to this Edition: -Updated coverage of the coronavirus pandemic and the expanding usage of social media and mobile technologies -Increased emphasis on product sustainability and changing consumer behavior -New and updated Trendwatch and Snapshot features Instructor Resources -The Instructor's Guide provides suggestions for planning the course and using the text in the classroom, including sample syllabi, in-class activities, and teaching ideas -The Test Bank includes sample test questions for each chapter -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion STUDIO Features Include: -Study smarter with self-assessment quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary and basic retail math formulas -Practice your skills with downloadable Excel spreadsheets to complete the end-of-chapter Spreadsheet Skills exercises -Enhance your knowledge with printable worksheets featuring step-by-step solutions to common retail buying math problems -Watch videos related to chapter concepts

The Academy Awards' red-carpet is the most prominent fashion show in media culture. Fashion on the Red Carpet investigates the historical liaison between Hollywood and fashion institutions, to describe how public relations campaigns and the media articulate fashion discourses around the Oscars. The power-shift towards television, the emergence of celebrity culture, the post-war reactivation of transatlantic trade, the growth of fashion journalism, and the increasing circulation of designer names in the media, are converging factors leading to the institutionalisation of the red-carpet as a fashion event in its own right. Departing from archival sources, and tracing discourses of fashion, stardom, and celebrity surrounding Hollywood and the Oscars, this fascinating book explains how the red-carpet became a marquee for the endorsement of high-end fashion brands.

Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous - to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.

This book is available open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. It is funded by Knowledge Unlatched. The historiography of the Great War has been significantly renewed in recent years; yet, despite its crucial social, economic, and cultural importance, the role that fashion played in shaping wartime experiences and economies on an international scale between 1914 and 1918 has largely gone unaddressed. Fashion, Society, and the First World War fills this gap by offering a comprehensive analysis of the impact of the war on the ways that the fashion industry functioned in a global wartime economy, as well as on the ways that women and men negotiated this new world. With an international, thematic approach, and illustrated in full color throughout, this volume discusses the reconfiguration of the fashion industry, wartime style and production, and the reframing of selfhood, gender roles, and national identity through visual, print and material culture. Through analysis of archives, visual chronicles, press, and garments, and covering an impressive range of topics, from the feathered showgirl in Paris to the evolution of pilots' uniforms, these exciting essays show how fashion, even temporarily, encouraged the articulation of an identity, a society, and a nation. Fashion, Society, and the First World War provides an extensive overview by leading fashion historians on an industry in the midst of major transformation and is both an invaluable guide and starting point for all researchers, curators, and students interested in fashion history and the cultural history of the period.

This edited volume comprises ideas, visions, strategies, and dreams of entrepreneurs, managers, scientists and political experts who share their best practice experience relating to the joint goal of a more sustainable, humanistic, and responsible fashion industry. Readers will find a variety of approaches and strategies that in sum represent a rich pool of insights and cases for anyone interested in the study of new management perspectives and in the systematic advancement of sustainable fashion.In 14 chapters, international authors discuss topics such as Sustainable Business Models, Cradle-to-Cradle, Circular Economy, Human Rights, Ethical Supply Chain Management, Sustainable Fashion Consumption, Certification and Auditing, Traceability, Impact Measurement, and Industry Transformation. Business case studies include H&M, Filippa K, Melawear, Otto, Tauko, and Tchibo. Further brands that are discussed in the book are Prada, Burberry, Hermes, Hugo Boss, and many more. The book demonstrates that sustainable fashion can hardly be realized by just one actor or by using just one business tool or governance instrument. The sustainable transformation of the textile sector requires concerted action of businesses, governments, NGOs, and consumers to clearly demonstrate a coalition for change and a willingness and power to end inhumane and unsustainable business practices in the 21st century. The sum of innovative approaches and solutions presented in this book shows that the momentum for change is strong and that mutual learning, respect and collaboration can lead to interesting and effective new paths of co-creation and shared responsibility in the fashion industry.

The Practical Guide to Patternmaking for Fashion Designers: Menswear offers patternmaking techniques for a variety of garment styles and includes information on sizing, lining, and a variety of fabrics. Covering everything from casual to tailored designs, it can serve both as an introduction to the pattern-drafting skills necessary for menswear and as a more in-depth treatment of patternmaking techniques. The guide covers the patternmaking process for an array of menswear garments, as well as the accompanying theories and concepts.

"This book provides a fresh approach to building a fashion business. I believe that both academics and startup businesses would find this book useful." Karen Edwards, University of South Carolina, USA "I think that this text will be very useful to anyone working in fashion. I would certainly recommend it as reference reading to MBA students and to undergraduates who are taking entrepreneurship courses." Thomai Serdari, New York University, USA Learn how to protect your business through prevention with a fashion compliance program. The book takes a merchandise-centric "how-to" approach. It explains the laws related to fashion compliance including, labeling, marketing, testing, importing and exporting, record keeping, and more. Written by a fashion-law expert, the book includes interviews with professionals and discusses the European Union apparel label law, as well as relevant United States' laws, to help you run your fashion business.