The dynamics of fashion depends on visuals: when we see something we like, we respond to its color, line, form, and eye-appeal. In that sense, fashion communicates itself-without words, without added graphics. But the world of fashion demands much more than the mere presence of garments and accessories and footwear. It involves a wide range of communications, including words-printed, spoken, and electronically transmitted. Those words may serve alone, or they may be paired with images and designs that enhance and illustrate their meaning. This text takes a systematic approach to uncovering fashion to reveal the industry's underlying network of communications. The term "fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from the names of colors at the dye factory, to the latest runway reviews posted on fashion Web sites. Focusing on four key areas-manufacturing; business; sales and advertising; and representation in the media-Wolbers uses a who-what-wherewhen- why approach. As Professor Horacek so eloquently states in her Foreword, "this book is truly a must for fashion programs anywhere or for anyone who seeks to develop and hone their communication skills." Features -- Specific assignments and exercises designed for both inside and outside the classroom to help students master the unique language of fashion -- Profiles of various forms of fashion communications related to the content of each chapter -- Tips and guidelines for efficient research and information presentations -- Personal Profiles in each chapter support material in text -- Additional assignments and projects, along with samples of grading rubrics to assist instructors -- Instructor's Guide contains tips on how to use the text in a variety of different courses, including fashion journalism, business communication, or other fashion courses -- PowerPoint presentation available

"Fashion: Critical and Primary Sources" is a major multi-volume work of reference which brings together seminal writings on Fashion.

Over 100 key essays and articles are brought together for the first time and structured by historical focus. The geographical range of the essays crosses Europe, Asia and North America. The essays reveal the wide set of methodological approaches which all bear on the study of Fashion--Sociology, Art History and Cultural History, Anthropology, Social Theory, Dress and Textile Studies.

Ordered chronologically, the four volumes cover the Renaissance, the 18th Century, the 19th Century and the 20th Century-to-today. Each volume is separately introduced and the essays structured into coherent sections on specific themes. ""Fashion: Critical and Primary Sources ""will prove a major scholarly resource for any researchers involved in the study of Fashion, Dress and Costume.

This new reference provides a broad overview of contemporary fashion accessories. Not only does the work focus on individual categories of fashion, but it also examines the components from which accessories are constructed. This encyclopedia is a comprehensive resource for anyone seeking information about fashion accessories.

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

This spiral full-color supplement to Milady Standard Esthetics: Fundamentals can be used in conjunction with the textbook or on its own to brush up on key procedures. Each step is clearly explained and is accompanied by full-color photos. At the end of each chapter you will find a rubric, to note, organize and interpret data gathered from observations of student or professional performance. The Step-By-Step Procedures has been updated to match the contents of Milady Standard Esthetics: Fundamentals, 11e.

The Spa business has been growing rapidly over the last few years. It is one of the biggest global growth industries. The Spa Book offers a comprehensive, exciting and unique look at the spa industry, bringing together all the elements of spas in one educational text. It addresses treatments and issues, which will assist those undertaking relevant courses in Spa Therapy and the Spa Industry. This reference and teaching aid is intended for students taking a course in Spa Therapy. Particular courses that Spa Therapy is suited to are NVQ level 3 Beauty Therapy module in Spa Treatments, Higher National Diploma/Batchelor of Science degree in International Spa Management and a range of private courses. It is also of use to therapists working within spas who may use this book as a reference tool. Managers and developers will also find this textbook valuable.

This third edition of the best-selling In Fashion offers a concise and colorful overview of the key components of fashion-from its history, movements, and trends-to the materials, producers, and retailers that impact the business on a global level. Fashion students will gain a foundation and language for understanding how the current fashion industry works and explore an array of exciting career opportunities. New to This Edition - Includes over 250 color images of current designers, fashion collections, retailers, and more - Covers digital and social media (Parts 1 and 4), updated textile trends and innovations (Chapter 5), and current omni-channel practices in retailing (Chapter 11) - Emphasizes global aspects of the fashion industry, changing demographics, and the effects of economics and politics on consumer choices Key Features - Spotlight on Careers profiles the education, background, and career paths of noted fashion industry professionals - Spotlight on Innovators highlights groundbreaking designers and brands-past and present-such as Iris van Herpen and Donna Karan - Spotlight on Business explores key concepts, trends, and exemplary brands in a rapidly changing industry In Fashion STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Watch videos that bring chapter topics and career opportunities to life - Enhance your knowledge with chapter exercises Teaching Resources - Instructor's Guide including tips for integrating the STUDIO into a course, sample syllabi, teaching methodology, and grading resources. - Updated Test Bank includes 50% new questions and updates throughout. - PowerPoint presentations provide a framework for lectures and include color images from the book. - First Day of Class: Learning with STUDIO PowerPoint presentation PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315152. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

With the continuing growth of private label brands, the demand for skilled technical designers has never been greater. The 3rd Edition of Complete Guide to Size Specification and Technical Design equips students with everything they need to know about measuring sample garments, creating fully graded spec sheets, fitting garments and grading patterns for production. Over 500 technical flats are clearly labeled with measurement points and instructions for taking measurements. A new chapter on children's wear expands upon the already comprehensive coverage of knit and woven womenswear and menswear. The new edition includes more coverage of PLM/PDM and computer-aided technical design, model measuring, graded pattern nests and more. New to this Edition * New section on computer-aided technical design including coverage of PLM/PDM software such as Gerber, Lectra, and Optitex * New chapter on childrenswear with points of measure (POM) and grading information * Added instructions on measuring the human body * Expanded information on fitting and grading * Updated appendices with new fashion flats and body figure croquis and a metric conversion chart Complete Guide to Size Specification and Technical Design STUDIO--an online tool for more effective study! * Watch videos that bring chapter concepts to life * Download templates, blank and sample spec sheets, basic garment and figure croquis to practice technical design skills * Study smarter with self-quizzes featuring scored results and personalized study tips * Review concepts with flashcards of essential vocabulary * Access useful resources like a Care Labeling Guide, Ordering a Dress Form Guide and a Buttonline Card Instructor Resources * Instructor's Guide provides suggestions for planning the course and using the text in the classroom * Learning with STUDIO Student Registration Guide and a First Day of Class PowerPoint presentation PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501313097.

For decades, Milady has been known as the premier source for beauty and wellness education. Now we have taken that reputation one step further with the brand-new Milady Standard Makeup. This cutting-edge addition to the Milady Standard offerings is aimed at anyone and everyone with a passion and desire for becoming a makeup artist or working in the world of makeup. Milady Standard Makeup is a full-color text, packed with more than 800 photos and illustrations, covering everything from anatomy and physiology to color theory, product types and tools. Step-by-step procedures lead the reader through various looks including bridal, prom, and high-fashion applications. Readers will also learn how to create natural looks and deal with particular skin types such as mature and acne-prone skin. Milady Standard Makeup is destined to establish itself as the foundational textbook in its field, essential for every makeup artist with an eye towards success in this rapidly expanding and dynamic industry.

Milady Standard Razor Cutting is a resource for students who are interested in practicing this precision-based razor cutting method, recognized worldwide. Celebrity stylist, Nick Arrojo, takes students from the basic fundamentals of razoring to mastering three razor haircuts that give them the opportunity to implement the core skills of this effective and artistic cutting technique. This text will help give students the tools they need, including a level of comfort with this style of cutting, that will help them create fashionable, low-maintenance, modern hairstyles that their clients will love.