In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular cliches. A must read for any senior executive.

Randall Munroe is . . .'Nerd royalty' Ben Goldacre 'Totally brilliant' Tim Harford 'Laugh-out-loud funny' Bill Gates 'Wonderful' Neil Gaiman AN INSTANT #1 NEW YORK TIMES BESTSELLER The world's most entertaining and useless self-help guide, from the brilliant mind behind the wildly popular webcomic xkcd and the million-selling What If? and Thing Explainer For any task you might want to do, there's a right way, a wrong way, and a way so monumentally bad that no one would ever try it. How To is a guide to the third kind of approach. It's full of highly impractical advice for everything from landing a plane to digging a hole. 'How strange science can fix everyday problems' New Scientist 'A brilliant book: clamber in for a wild ride' Nature

Learn how to create effective illustrations to match children's stories for different age groups. The art of illustration for children has a long and rich tradition, and for generations has been loved by countless readers. Illustrating Children's Books shows you how to create beautiful artwork for children, examines the approaches taken by advanced-level students and leading artists and describes how their ideas evolve from start to finish through step-by-step sketches. - Identify the techniques used by successful children's illustrators and get advice on how to tackle fantasy, fairy tale, realism and nature drawings - Learn tips on working in a wide variety of media and receive professional advice on illustrating for different age groups and types of publication - Discover how to interpret and enrich the text, build consistent character identities, and create vibrant settings that will stir readers' imaginations - Find out how to create storyboards and layouts, work to brief, and present your work professionally - Explore specific examples such as picture books for little ones, storybooks for older children and educational books, with the final chapters devoted to design and typography and the business of getting published

An action-packed Spider-Man search-and-find book with original illustrations, to celebrate Spidey's 60th anniversary! Spidey is missing! New York City is under attack. A horde of villains is causing mayhem across the city, and there's only one person who can stop them - Spider-Man! But where is he? Search for Spidey among the crowds around NYC before the whole city falls to chaos! From Green Goblin attacking a bridge to strange experiments in Doctor Octopus' lab, Spidey fans will love hunting down the villains and spotting lots of hidden details along the way. (c) 2022 MARVEL Also available - Where's Mickey? - Beano Where's Gnasher?

WITH A FOREWORD BY TIM HARFORD Which nations have North Korean embassies? Which region has the highest number of death metal bands per capita? How many countries have bigger economies than California? Who drives on the 'wrong' side of the road? And where can you find lions in the wild? Revelatory, thought-provoking and fun, Brilliant Maps is a unique atlas of culture, history, politics and miscellanea, compiled by the editor of the iconic Brilliant Maps website. As visually arresting as Information is Beautiful and as full of surprising facts and figures as any encyclopaedia, Brilliant Maps is a stunning piece of cartography that maps our curious and varied planet. For graphic design enthusiasts, compulsive Wikipedia readers and those looking for the sort of gift they buy for someone else and wind up keeping for themselves, this book will change the way you see the world and your place in it.

This beautiful, fully illustrated book presents a compendium of artworks throughout history which have been inspired by myth, fantasy and the unreal. Artists have explored imaginary worlds and fantastical creatures for centuries, expressing the unreal and impossible, the mystical and mythical, via the medium of paint. But what draws them to the imaginary, the uncharted and the unknown? Is it merely an escape from reality? Or are they seeking a greater understanding of the human experience, or perhaps the very meaning of life itself? With myriad styles and methods of expression, what links artists through the ages? And how have these visual flights of fancy and imagination changed over the course of time? The Art of Fantasy is a visual sourcebook of all that is fantastical – from fine art to illustration, and from surrealists and symbolists to the creatives working in undefined territories. While the artists in our history books (Blake, Goya, Dali, Magritte, Ernst) first brought fantasy art to the galleries, it was the twentieth century artists who brought it to the masses. It is in this book that, for the first time, they are united and equally weighted, presenting a mesmerising and thoughtful curation of the best fantasy artwork out there. This is an inspiring collection for fans of myth, magic, fantasy and art history.

"The Bible in the Latin West" is the first volume in a series that addresses the codicology of texts. In considering how and why the appearance of a manuscript changes over the centuries, Margaret T. Gibson introduces students to the study of manuscripts and to the wider range of information and expertise that can be brought to bear on the study of manuscripts as historical objects as well as texts. Here Gibson surveys the changes in the most important book in the western world, the Latin Bible. She begins the survey in late antiquity, discussing the volumes of the great senatorial houses of the 4th century and how they influenced the early great Bibles of northern Europe. The discussion then moves through the Carolingian period, with its increased interest in commentary to early vernacular versions, and goes on to reveal how in the 11th and 12th centuries the growing numbers of monastic and university readers made new demands on the texts which led to the inclusion of glosses and other scholarly apparatus. Later, the combined influences of increased literacy and growing wealth among the population called for vernacular translations and devotional aids such as Books of Hours. Gibson completes the survey with a look at early printed Bibles. A useful volume for anyone being introduced to the firsthand study of texts and their transmission, as well as for graduate students in history, English, modern languages, classics, and religious studies. "The Bible in the Latin West" contains an introductory survey.

Part of a series of exciting and luxurious Flame Tree Notebooks. Combining high-quality production with magnificent fine art, the covers are printed on foil in five colours, embossed then foil stamped. And they're powerfully practical: a pocket at the back for receipts and scraps, two bookmarks and a solid magnetic side flap. These are perfect for personal use and make a dazzling gift. This example is based on light-hearted titles from the Library shelves, with a theme of female spirit and pluck running throughout.

After the murder of his fiancee by a vicious street gang, a man rises from the grave to wreak bloody vengeance upon those who wronged him. Fully remastered and revised by artist James O'Barr himself, the timeless story of "The Crow" (also made into the cult movie starring Brandon Lee) returns in a new author's edition with over sixty pages of previously unseen material, including new story pages.

What exists in the space between the words and the pictures? How do the stories unfold? What happens between the first sketch and finished picturebook? Twelve of the world's finest contemporary picturebook makers generously share their experiences, challenges, doubts, sketches, illustrations, and invaluable insights into their creation process. They reveal the complex and time-consuming work that happens behind the scenes, in service of their stories and their readers. An inspiring collection of picturebook knowledge for anyone interested in this unique and dynamic art form. The editor of the book is Sam McCullen, who runs the Picturebook Makers blog and the picturebook platform dPICTUS. PICTUREBOOK MAKERS reveals the picturebook's immense creative potential, and celebrates outstanding international picturebooks and their creators. Featuring Jon Klassen, Kitty Crowther, Beatrice Alemagna, Shaun Tan, Eva Lindstroem, Blexbolex, Chris Haughton, Suzy Lee, Bernardo P. Carvalho, Isol, Manuel Marsol, and Johanna Schaible.

For fans of big-screen monster films, KAIDA Yuji is a very well known name. Best known for his vivid illustrations of Godzilla and other popular Toho kaiju, some of Mr KAIDA's most beautiful work is presented here in this full-color flexicover volume. This book's 128 pages are packed with lush artwork, including a brand new piece showing Godzilla in London, created especially for this book.Whether you are an admirer of this Japanese master's work or just a fan of monster movie art, this book is an essential purchase!

Bring your favorite anime foods to life with 75 recipes-from traditional Japanese favorites to inventive recreations-that are easy to make, fun, and delicious. Food plays an important role in anime, whether it is briefly shown in a slice-of-life scene or the entire plotline of an episode or even a series, and popular anime food creator Nadine Estero (@issagrill) has perfectly captured these favorite food moments. In The Anime Chef Cookbook, she brings 75 appetizers, mains, desserts, and drinks from the screen to your table so that you can enjoy the same foods as your favorite characters, with recipes including: Haikyuu!! steamed pork buns Food Wars! souffle omelet Isekai Izakaya pork katsu sandwich My Hero Academia cold soba March Comes in Like a Lion pampered udon Dragon Ball Z meat lover's meat feast Kiki's Delivery Service chocolate cake Your Name strawberry pancakes with macarons Clannad starfish scones Laid-Back Camp hot buttered rum cow and much more! Along with the easy-to-follow recipes are stunning anime-style food illustrations and information about the exact episodes that feature the foods, allowing The Anime Chef to immerse you in your favorite animated worlds while satisfying your appetite.