"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing "difference" into your brand - how to turn your brand's "onliness" into a "trueline" to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to "stretch" your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands-radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

This book provides an overview of various application spheres and supports further innovations needed in information management and in the processes of knowledge generation. The professions, organizations and scientific associations involved are unusually challenged by the complexity of the data situation. Cartography has always been the central field of application for georeferencing digital cultural heritage (DCH) objects. It is particularly important in enabling spatial relation analysis between any number of DCH objects or of their granular details. In addition to the pure geometric aspects, the cognitive relations that lead to knowledge representation and derivation of innovative use processes are also of increasing importance. Further, there is a societal demand for spatial reference and analytics (e.g. the extensive use of cognitive concepts of "map" and "atlas" for a variety of social topics in the media). There is a huge geometrical-logical-cognitive potential for complex, multimedia, digital-cultural-heritage databases and stakeholders expect handling, transmission and processing operations with guaranteed long-term availability for all other stakeholders. In the future, whole areas of digital multimedia databases will need to be processed to further our understanding of historical and cultural contexts. This is an important concern for the information society and presents significant challenges for cartography in all these domains. This book collects innovative technical and scientific work on the entire process of object digitization, including detail extraction, archiving and interoperability of multimedia DCH data.

In many of nowadays web-based environments for electronic marketing and commerce, that present large multimedia product and service catalogues, it becomes more and more difficult to provide naive end users, such as private consumers or commercial business partners, with intuitive user interfaces to access the large multimedia collections describing the presented products and services. The same holds for marketing managers and other employees responsible for managing and maintaining the large and constantly changing set of multimedia information chunks and fragments contained in these collections. As a consequence, many efforts are devoted to improve the quality of the interaction between users and databases. Virtual Reality (VR) techniques are a promising interaction paradigm particularly suited to novice and/or occasional users. The users are facilitated in the database navigation since the system proposes them an environment that reproduces a real situation and gives the possibility of interacting by manipulating objects that have a direct correspondence with known objects.

Telepresence is enabling human interaction at a distance, creating a sense of being present at a remote location. In the next millennium we are certain to be increasingly `telepresent' both at work and at play, with an expanding market for telepresence services. As we move from a physical to an information economy, demand will grow for services which transport bits not atoms and which support the output of the human mind. Moreover, technology continues to advance at an unprecedented rate, and it could be suggested that we are reaching key breakpoints in client processing power and global network interconnectivity. In practice, telepresence systems utilise a very wide range of technologies. In compiling this book the editors have included chapters from across these technologies which they have broadly classified as audio, data, video and virtual environments. Telepresence gives a flavour of the exciting developments in telepresence and teleconferencing technologies being researched and developed within BT. Just as the telephone began changing the world a century ago, so will telepresence one day alter the way we live, think, do business and react to the world around us. The potential for these technologies is staggering, the implications mind-boggling. Building on a strong base of established audiovisual conferencing and interactive multimedia services, BT and MCI are leading the way in defining the commercial applications of telepresence that will shape the future of global telecommunication. Telepresence is a snapshot of these groundbreaking activities and conveys the complexity, uncertainty and enthusiasm involved in this challenging and exciting work. It is essential reading for all researchers, engineers and managers working in this stimulating field.

* Learn the end-to-end process, starting with capture from a video or audio source through to the consumer's media player * A quick-start quide to streaming media technologies * How to monetize content and protect revenue with digital rights management For broadcasters, web developers, project managers implementing streaming media systems, David Austerberry shows how to deploy the technology on your site, from video and audio capture through to the consumer's media player. The book first deals with Internet basics and gives a thorough coverage of telecommunications networks and the last mile to the home. Video and audio formats are covered, as well as compression standards including Windows Media and MPEG-4. The book then guides you through the streaming process, showing in-depth how to encode audio and video. The deployment of media servers, live webcasting and how the stream is displayed by the consumer's media player are also covered. A final section on associated technologies illustrates how you can protect your revenue sources with digital rights management, looks at content delivery networks and provides examples of successful streaming applications. The supporting website, www.davidausterberry.com/streaming.html, offers updated links to sources of information, manufacturers and suppliers. David Austerberry is co-owner of the new media communications consultancy, Informed Sauce. He has worked with streaming media since the late nineties. Before that, he has been product manager for a number of broadcast equipment manufacturers, and formerly had many years with a leading broadcaster.

-Focuses on what actually works in development practice, in order to inform and inspire practitioners and students -Impressive global reach, with a wide range of case studies drawn from across Algeria, Sri Lanka, Thailand, Ethiopia, Guatemala, Mexico, Peru, India, Kosovo, Taiwan, USA, South Africa, Malawi, and China -Highlights development projects at the small and large scale and across a range of visual and performing arts

When the new medium of CD-ROMs emerged, industry figures and critics alike proclaimed their virtually unlimited potential. Adapting material from well-established media like television and film, CD-ROMs have quickly transformed genres such as science fiction and horror. At the same time, the realities of actual CD-ROMs often fall short of their utopian visions.

On a Silver Platter marks a "coming of age" for CD-ROMs as a commercially and aesthetically significant medium demanding critical attention. Greg Smith brings together media scholars such as Lisa Cartwright, Henry Jenkins, Janet Murray, and Scott Bukatman to analyze how CD-ROMs offer alternatives to familiar places--to museums, to cities, and especially to classrooms. Examining specific CD-ROM titles, including, Sim City, Civilization, and Phantasmagoria, the contributors argue that CD-ROMs are complex texts worthy of close consideration, both for how they have changed our understanding of space and genre, and for how they will impact the development of future media.

By examining particular CD-ROM texts and contexts, On a Silver Platter probes this new medium for insight and understanding into the current state of multimedia and into the future of technology.

This book was written for statisticians, computer scientists, geographers, researchers, and others interested in visualizing data. It presents a unique foundation for producing almost every quantitative graphic found in scientific journals, newspapers, statistical packages, and data visualization systems. While the tangible results of this work have been several visualization software libraries, this book focuses on the deep structures involved in producing quantitative graphics from data. What are the rules that underlie the production of pie charts, bar charts, scatterplots, function plots, maps, mosaics, and radar charts? Those less interested in the theoretical and mathematical foundations can still get a sense of the richness and structure of the system by examining the numerous and often unique color graphics it can produce.

A handy reference guide to advertising copy and layout that simplifies the design process by breaking down each step into accessible components. Appropriate for advertising, graphic design, marketing, business, or communication programs with a design or strategic campaign component, covering everything budding copywriters and designers need to succeed in their craft. Goes beyond the conceptual approach to design in order to outline, for even the most novice student, the basic steps necessary to go from concept to producing a finished product.

Multimedia Information Retrieval: Content-Based Information Retrieval from Large Text and Audio Databases addresses the future need for sophisticated search techniques that will be required to find relevant information in large digital data repositories, such as digital libraries and other multimedia databases. Because of the dramatically increasing amount of multimedia data available, there is a growing need for new search techniques that provide not only fewer bits, but also the most relevant bits, to those searching for multimedia digital data. This book serves to bridge the gap between classic ranking of text documents and modern information retrieval where composite multimedia documents are searched for relevant information. Multimedia Information Retrieval: Content-Based Information Retrieval from Large Text and Audio Databases begins to pave the way for speech retrieval; only recently has the search for information in speech recordings become feasible. This book provides the necessary introduction to speech recognition while discussing probabilistic retrieval and text retrieval, key topics in classic information retrieval. The book then discusses speech retrieval, which is even more challenging than retrieving text documents because word boundaries are difficult to detect, and recognition errors affect the retrieval effectiveness. This book also addresses the problem of integrating information retrieval and database functions, since there is an increasing need for retrieving information from frequently changing data collections which are organized and managed by a database system. Multimedia Information Retrieval: Content-Based Information Retrieval from Large Text and Audio Databases serves as an excellent reference source and may be used as a text for advanced courses on the topic.

Unique and thorough Includes a CD keyed to examples for clear, effective and interactive learning of SolidWorks software. (Note: Users must have a current version of the SolidWorks software installed on their computer to complete the exercises.) An appendix offers the CSWA exam for certification of skills 14 chapters and two appendices (click the TOC button, above, to view) SolidWorks for Technology and Engineering, Second Edition, provides a comprehensive introduction for students. Little or no prior experience is needed to benefit from this liberally-illustrated work. Use the book in any educational setting from four-year engineering schools to community colleges and vocational / technical schools and industrial training centers. The book is also a reliable reference on the job. It functions well as a self-study manual. Authors Valentino and DiZinno have carefully and thoughtfully arranged the contents in a clear, logical sequence.Many hundreds of well-drawn visuals supplant wordy explanations, demonstrating the power of the software. Many learning aids are included throughout the 500 page book. Key Features Strong graphical illustrations rather than long text and definitions are emphasized. Key definitions are boxed in. Examples provide step-by-step instructions, supported with excellent graphics. Needless cross-referencing has been eliminated. Each example is presented with all explanations appearing on the same page. Exercises are presented at the ends of chapters A CD provided with the text contains files that are keyed in sequence to the selected examples. Students can follow interactively when learning the procedure with the concepts presented in the text. The text contains exercises and materials that are key to preparing students for the Certified SolidWorks Associate (CSWA) exam. Appendix B contains a complete key and sample exam solutions.

Broad in scope, Semantic Multimedia Analysis and Processing provides a complete reference of techniques, algorithms, and solutions for the design and the implementation of contemporary multimedia systems. Offering a balanced, global look at the latest advances in semantic indexing, retrieval, analysis, and processing of multimedia, the book features the contributions of renowned researchers from around the world. Its contents are based on four fundamental thematic pillars: 1) information and content retrieval, 2) semantic knowledge exploitation paradigms, 3) multimedia personalization, and 4) human-computer affective multimedia interaction. Its 15 chapters cover key topics such as content creation, annotation and modeling for the semantic web, multimedia content understanding, and efficiency and scalability. Fostering a deeper understanding of a popular area of research, the text: Describes state-of-the-art schemes and applications Supplies authoritative guidance on research and deployment issues Presents novel methods and applications in an informative and reproducible way Contains numerous examples, illustrations, and tables summarizing results from quantitative studies Considers ongoing trends and designates future challenges and research perspectives Includes bibliographic links for further exploration Uses both SI and US units Ideal for engineers and scientists specializing in the design of multimedia systems, software applications, and image/video analysis and processing technologies, Semantic Multimedia Analysis and Processing aids researchers, practitioners, and developers in finding innovative solutions to existing problems, opening up new avenues of research in uncharted waters.

This book provides new and seasoned users with step-by-step procedureson creating and modifying 3D models, working with cameras and lights, assigningmaterials to objects, rendering, and printing. Unlike many AutoCAD competitors, it uses both metric and imperial units to illustrate the myriad tools for this popular application. Use the companion CD to set up drawing exercises and projects and see all of the book's figures including color. AutoCAD 20223D Modeling includes 50 ""mini-workshops,"" that complete small projects from concept through actual plotting. Solving all of the workshops will simulate the creation of full projects (architectural and mechanical) from beginning to end,without overlooking any of the basic commands and functions in AutoCAD 2022. FEATURES: Provides new and seasoned users with step-by-step procedures on creating and modifying 3D models in bothmetric and imperial units Companion files can be used to setup in-text drawing exercises and projects and to see the book's figures in color

Through a celebration and critique of the comics character of Wonder Woman, this collection takes up the historical trends that have changed the world of comics, American popular culture, and feminism. In honor of the 75th anniversary of the comic book super heroine Wonder Woman in 2016, Kent State University and the Cleveland Public Library partnered to celebrate the intersections of public literacy, comics, and feminism in a jointly sponsored symposium. Centering on the figure of Wonder Woman, the special issue of the Journal of Graphic Novels and Comics that this volume is based on collected the presentations and interviews from the event. This book will fortuitously appear in honor of Wonder Woman's 80th anniversary and pays respect to "herstory" while recognizing her perpetual relevance to our present day, and beyond. Like its progenitor, it reflects the historical trends that have changed the world of comics, American popular culture, and feminism so relevant to our current moment. It also highlights an interview with Mariko Tamaki, the current writer of Wonder Woman comics, as well as new editorial reflections in a Foreword and an Afterword.

Whether you are creating a catchy and fun cartoon, designing a print banner advertisement, or developing content for a mobile game, save time and money with expert techniques, trips and tricks from by Adobe Certified Expert, Rafiq Elmansy with Illustrator Foundations. With practical applications and step by step tutorials, solve problems quickly to develop creative projects on time and to budget. Want to hone your Illustrator skills so you can remain competitive in a diverse market while concentrating on your vector graphics projects? Then Illustrator Foundations is for you! With real-world professional projects you'll discover how to: develop mobile applications, work with layers, masks, vector images and many more tips and tricks not found anywhere else! Harness the full Creative Suite software package with tips on how to integrate Illustrator with Photoshop and After Effects. This book is a goldmine of artistic inspiration, timesaving practical tips, tricks and step-by-step walkthroughs; you'll wonder how you survived this long without it. Put the Adobe Illustrator CS6 techniques to the test with the fully updated companion website with downloadable Illustrator source files, examples and video tutorials.

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

Videogames were once made with a vast range of tools and technologies, but in recent years a small number of commercially available 'game engines' have reached an unprecedented level of dominance in the global videogame industry. In particular, the Unity game engine has penetrated all scales of videogame development, from the large studio to the hobbyist bedroom, such that over half of all new videogames are reportedly being made with Unity. This book provides an urgently needed critical analysis of Unity as 'cultural software' that facilitates particular production workflows, design methodologies, and software literacies. Building on long-standing methods in media and cultural studies, and drawing on interviews with a range of videogame developers, Benjamin Nicoll and Brendan Keogh argue that Unity deploys a discourse of democratization to draw users into its 'circuits of cultural software'. For scholars of media production, software culture, and platform studies, this book provides a framework and language to better articulate the increasingly dominant role of software tools in cultural production. For videogame developers, educators, and students, it provides critical and historical grounding for a tool that is widely used yet rarely analysed from a cultural angle.

A new edition of the bestselling book that covers the basic principles of digital multimedia

Digital multimedia combines text, graphics, video, animation, sound, and other components and presents endless options and potential for computer users. This new edition of a perennial bestseller serves as an ideal foundation to the basic principles of each media type and describes their digitization and the possibilities that exist when different media elements are combined. Offering completely revised and rewritten material, the book features an emphasis on Web/Flash and provides in-depth coverage of MPEG4 and DVD in accordance with current trends. Offers a clear, easy-to-understand introduction to digital multimedia and examines the elements that comprise it, including text, graphics, video, animation, sound, and moreWalks you through the fundamentals and basic principles of digital multimediaLooks at vector graphics, bitmapped images, hypermedia, interactivity, accessbility, and scriptingExplores the possibilities that exist when various media are combined

With this new edition by your side, you?ll quickly discover how to make the most of every aspect of digital multimedia

With rapid progress in Internet and digital imaging technology, there are more and more ways to easily create, publish, and distribute images. Considered the first book to focus on the relationship between digital imaging and privacy protection, Visual Cryptography and Secret Image Sharing is a complete introduction to novel security methods and sharing-control mechanisms used to protect against unauthorized data access and secure dissemination of sensitive information.

Image data protection and image-based authentication techniques offer efficient solutions for controlling how private data and images are made available only to select people. Essential to the design of systems used to manage images that contain sensitive data-such as medical records, financial transactions, and electronic voting systems-the methods presented in this book are useful to counter traditional encryption techniques, which do not scale well and are less efficient when applied directly to image files.

An exploration of the most prominent topics in digital imaging security, this book discusses:

• Potential for sharing multiple secrets
• Visual cryptography schemes-based either on the probabilistic reconstruction of the secret image, or on different logical operations for combining shared images
• Inclusion of pictures in the distributed shares
• Contrast enhancement techniques
• Color-image visual cryptography
• Cheating prevention
• Alignment problems for image shares
• Steganography and authentication

In the continually evolving world of secure image sharing, a growing number of people are becoming involved as new applications and business models are being developed all the time. This contributed volume gives academicians, researchers, and professionals the insight of well-known experts on key concepts, issues, trends, and technologies in this emerging field.

"This edition presents the most prominent topics and applications of digital image processing, analysis, and computer graphics in the field of cultural heritage preservation. The text assumes prior knowledge of digital image processing and computer graphics fundamentals. Each chapter contains a table of contents, illustrations, and figures that elucidate the presented concepts in detail, as well as a chapter summary and a bibliography for further reading. Well-known experts cover a wide range of topics and related applications, including spectral imaging, automated restoration, computational reconstruction, digital reproduction, and 3D models"--

This textbook considers and addresses the design of online learning objects, electronic textbooks, short courses, long courses, MOOC courses, and other types of contents for open sharing. It also considers the design of online mediated communities to enhance such learning. The "openness" may be open-access, and/or it may even be open-source. The learning may range from self-directed and automated to AI robot-led to instructor-led. The main concept of this work is that design learning for open sharing, requires different considerations than when designing for closed and proprietary contexts. Open sharing of learning contents requires a different sense of laws (intellectual property, learner privacy, pedagogical strategies, technologies, media, and others). It requires different considerations of learner diversity and inclusion. It requires geographical, cultural, and linguistic considerations that are not as present in more localized designs. The open sharing aspect also has effects on learner performance tracking (assessments) and learner feedback. This textbook targets students, both undergraduate and graduate in computer science, education and other related fields. Also, professionals in this field managing online systems would find this book helpful.

This volume integrates multimodal theoretical frameworks with those from graphic communication and information design and applies this critical synthesis to the examination of the changes and relationships that occur when multimodal documents are distributed across various means and channels of consumption. Drawing on examples from popular newspapers and store catalogs, the book's specific focus is on documents as sets, here defined as the collective of all the assorted forms of a document published across multiple mediums and modes. This approach affords a multi-layered analysis of multimodal documents more broadly, in addition to engaging in questions about the very definition of a document and the terminology we use in relation to documents, including genres, mediums, and modes. As both a critical examination of the theoretical frameworks employed in literature on documents and a way forward for new approaches to analyzing multimodal texts, this volume is key reading for students and scholars in multimodality, graphic communication, design, media studies, and information science.

Computational photography refers broadly to imaging techniques that enhance or extend the capabilities of digital photography. This new and rapidly developing research field has evolved from computer vision, image processing, computer graphics and applied optics-and numerous commercial products capitalizing on its principles have already appeared in diverse market applications, due to the gradual migration of computational algorithms from computers to imaging devices and software. Computational Photography: Methods and Applications provides a strong, fundamental understanding of theory and methods, and a foundation upon which to build solutions for many of today's most interesting and challenging computational imaging problems. Elucidating cutting-edge advances and applications in digital imaging, camera image processing, and computational photography, with a focus on related research challenges, this book: Describes single capture image fusion technology for consumer digital cameras Discusses the steps in a camera image processing pipeline, such as visual data compression, color correction and enhancement, denoising, demosaicking, super-resolution reconstruction, deblurring, and high dynamic range imaging Covers shadow detection for surveillance applications, camera-driven document rectification, bilateral filtering and its applications, and painterly rendering of digital images Presents machine-learning methods for automatic image colorization and digital face beautification Explores light field acquisition and processing, space-time light field rendering, and dynamic view synthesis with an array of cameras Because of the urgent challenges associated with emerging digital camera applications, image processing methods for computational photography are of paramount importance to research and development in the imaging community. Presenting the work of leading experts, and edited by a renowned authority in digital color imaging and camera image processing, this book considers the rapid developments in this area and addresses very particular research and application problems. It is ideal as a stand-alone professional reference for design and implementation of digital image and video processing tasks, and it can also be used to support graduate courses in computer vision, digital imaging, visual data processing, and computer graphics, among others.

First published in 1980, Steel-Engraved Book Illustration in England is a detailed and comprehensive survey of the steel engravings that were so popular in the nineteenth century. With an extensive range of illustrations, the book refutes the assumption that steel engravings are of little artistic value or importance, a common attitude rooted largely in the connection between steel engravings and mass-produced books. Beginning with an exploration of the identification problems and early history of steel engravings, it moves through the production and printing of the plates and on to a study of several engravers and artists, as well as of the books themselves. Steel-Engraved Book Illustration in England will appeal to anyone interested in the history of printing and illustration.