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Books > Social sciences > Psychology > Occupational & industrial psychology

Coping with Lack of Control in a Social World (Paperback): Marcin Bukowski, Immo Fritsche, Ana Guinote, Miroslaw Kofta Coping with Lack of Control in a Social World (Paperback)
Marcin Bukowski, Immo Fritsche, Ana Guinote, Miroslaw Kofta
R1,629 Discovery Miles 16 290 Ships in 12 - 17 working days

Coping with Lack of Control in a Social World offers an integrated view of cutting-edge research on the effects of control deprivation on social cognition. The book integrates multi-method research demonstrating how various types of control deprivation, related not only to experimental settings but also to real life situations of helplessness, can lead to variety of cognitive and emotional coping strategies at the social cognitive level. The comprehensive analyses in this book tackle issues such as: Cognitive, emotional and socio-behavioral reactions to threats to personal control How social factors aid in coping with a sense of lost or threatened control Relating uncontrollability to powerlessness and intergroup processes How lack of control experiences can influence basic and complex cognitive processes This book integrates various strands of research that have not yet been presented together in an innovative volume that addresses the issue of reactions to control loss in a socio-psychological context. Its focus on coping as an active way of confronting a sense of uncontrollability makes this a unique, and highly original, contribution to the field. Practicing psychologists and students of psychology will be particularly interested readers.

A Field Guide for Organisation Development - Taking Theory into Practice (Paperback): Mike Alsop, Ed Griffin, Martin Saville,... A Field Guide for Organisation Development - Taking Theory into Practice (Paperback)
Mike Alsop, Ed Griffin, Martin Saville, Grahame Smith
R1,496 Discovery Miles 14 960 Ships in 12 - 17 working days

Organisation Development, as a field, is messy, imperfect and hard to get hold of - it is like nailing jelly to the wall. A Field Guide for Organisation Development offers a variety of perspectives and unparalleled experiences from practitioners and researchers who all share an interest and involvement in Organisation Development (OD). In it are multiple voices, mindsets and practices - not all of which necessarily agree with each other. Leading OD practitioners present a contemporary, practical guide that tackles the dilemmas and polarities that face anyone studying or practising within the OD arena, and encourages them to develop their own particular practice of OD in a way that is appropriate for their context, skills and preferences, while challenging them to look beyond what comes naturally. Here are new ways to support the growth and development of an organisation from modest endeavours that are small in scale to organisation-wide change programmes. A Field Guide for Organisation Development is as comprehensive a resource to support the practice of OD as can be found anywhere. It covers issues of organisational health as well as offering tools aimed at supporting practitioners to survive in the harsh realities of organisational life. It contains chapters on the OD practitioner, on groups, on culture, on data and evaluation. It offers perspectives on change, on the relationship between OD and HR, and on the use of external consultants.

The Organizational Psychology of Sport - Key Issues and Practical Applications (Hardcover): Christopher R. D. Wagstaff The Organizational Psychology of Sport - Key Issues and Practical Applications (Hardcover)
Christopher R. D. Wagstaff
R3,882 Discovery Miles 38 820 Ships in 12 - 17 working days

This ground-breaking book is the first to provide a comprehensive overview of how organizational psychology can be used to understand and improve performance in elite sport. Using recent theoretical advances from this burgeoning area of research, each chapter offers key conceptual issues and practical insights across a range of topics. The book is structured into four constituent parts, Attitudes and emotions in sports organizations Stress and well-being in sports organizations Behaviors in sports organizations Environments in sports organizations Covering key areas such as attitudes to employment, conflict and change management, leadership, and relationships with the mass media, the book shines a spotlight on how organizational issues play a fundamental role in the experience of individuals and teams. In an era of ever-increasing professionalism in sport, the book provides an invaluable new perspective on performance at the elite level. Including contributions from an international range of academics and practitioners, it will be essential reading for any student or practitioners within sport and exercise psychology.

The Organizational Psychology of Sport - Key Issues and Practical Applications (Paperback): Christopher R. D. Wagstaff The Organizational Psychology of Sport - Key Issues and Practical Applications (Paperback)
Christopher R. D. Wagstaff
R1,446 Discovery Miles 14 460 Ships in 12 - 17 working days

This ground-breaking book is the first to provide a comprehensive overview of how organizational psychology can be used to understand and improve performance in elite sport. Using recent theoretical advances from this burgeoning area of research, each chapter offers key conceptual issues and practical insights across a range of topics. The book is structured into four constituent parts, Attitudes and emotions in sports organizations Stress and well-being in sports organizations Behaviors in sports organizations Environments in sports organizations Covering key areas such as attitudes to employment, conflict and change management, leadership, and relationships with the mass media, the book shines a spotlight on how organizational issues play a fundamental role in the experience of individuals and teams. In an era of ever-increasing professionalism in sport, the book provides an invaluable new perspective on performance at the elite level. Including contributions from an international range of academics and practitioners, it will be essential reading for any student or practitioners within sport and exercise psychology.

Time and Work, Volume 2 - How time impacts groups, organizations and methodological choices (Paperback): Abbie J. Shipp,... Time and Work, Volume 2 - How time impacts groups, organizations and methodological choices (Paperback)
Abbie J. Shipp, Yitzhak Fried
R1,358 Discovery Miles 13 580 Ships in 12 - 17 working days

Volume 2 of Shipp and Fried's edited collection includes chapters that address how time impacts groups, organizations, and methodological choices.

Making Work and Family Work - From hard choices to smart choices (Hardcover): Jeffrey H. Greenhaus, Gary N. Powell Making Work and Family Work - From hard choices to smart choices (Hardcover)
Jeffrey H. Greenhaus, Gary N. Powell
R5,000 Discovery Miles 50 000 Ships in 12 - 17 working days

Making Work and Family Work investigates the difficult choices that contemporary employees must face when juggling work and family with a view to identifying the smart choices that all parties involved-society, employers, employees and families-should make to promote greater work-life balance. Leading scholars Jeffrey Greenhaus and Gary Powell begin by identifying the factors that work against an employee's ability to be effective and satisfied in their work and family roles. From there, they examine a variety of factors that impact the decision-making process that employees and their families can use to enhance employees' feelings of work-family balance and families' well-being. Covering a comprehensive set of topics and perspectives, this fascinating book will appeal to upper-level students of human resource management, organizational behavior, industrial/organizational psychology, sociology, and economics, as well as to thoughtful and engaged professionals.

Making Work and Family Work - From hard choices to smart choices (Paperback): Jeffrey H. Greenhaus, Gary N. Powell Making Work and Family Work - From hard choices to smart choices (Paperback)
Jeffrey H. Greenhaus, Gary N. Powell
R1,911 Discovery Miles 19 110 Ships in 12 - 17 working days

Making Work and Family Work investigates the difficult choices that contemporary employees must face when juggling work and family with a view to identifying the smart choices that all parties involved-society, employers, employees and families-should make to promote greater work-life balance. Leading scholars Jeffrey Greenhaus and Gary Powell begin by identifying the factors that work against an employee's ability to be effective and satisfied in their work and family roles. From there, they examine a variety of factors that impact the decision-making process that employees and their families can use to enhance employees' feelings of work-family balance and families' well-being. Covering a comprehensive set of topics and perspectives, this fascinating book will appeal to upper-level students of human resource management, organizational behavior, industrial/organizational psychology, sociology, and economics, as well as to thoughtful and engaged professionals.

Clinical Aspects of Sexual Harassment and Gender Discrimination - Psychological Consequences and Treatment Interventions... Clinical Aspects of Sexual Harassment and Gender Discrimination - Psychological Consequences and Treatment Interventions (Paperback)
Sharyn Ann Lenhart
R1,356 Discovery Miles 13 560 Ships in 12 - 17 working days

This book addresses the psychological impact of sexual harassment and gender discrimination from both a clinical and theoretical perspective, whereas previous literature on the topic has emphasized legal and employment consequences. To start, Lenhart provides a comprehensive summary and integration of existing literature and discusses relevant aspects of the workplace and legal environments. The second portion of the book deals with the psychodynamics of sexual harassment and gender discrimination, placing these violations in proper psychological perspective, along the same lines as rape, battering and other forms of gender-based abuse. The wide spectrum of psychological consequences of discrimination will be discussed and an effective and integrative model for intervention and treatment will be presented.

Understanding the High Performance Workplace - The Line Between Motivation and Abuse (Paperback): Neal M. Ashkanasy, Rebecca J.... Understanding the High Performance Workplace - The Line Between Motivation and Abuse (Paperback)
Neal M. Ashkanasy, Rebecca J. Bennett, Mark J. Martinko
R1,611 Discovery Miles 16 110 Ships in 12 - 17 working days

This book asks the crucial question: When does high performance supervision become abusive supervision? As more organizations push to adopt high performance work practices (HPWP), the onus increasingly falls on supervisors to do whatever it takes to maximize the productivity of their work teams. In this rigorous, research-based volume, international contributors offer insight into how and when seemingly-beneficial workplace practices cross the line from motivation to abuse. By reviewing critical issues in both high performance work practices and abusive supervision, it illuminates the crossover between these two modes of work, and forges a path for future scholarship.

Understanding the High Performance Workplace - The Line Between Motivation and Abuse (Hardcover): Neal M. Ashkanasy, Rebecca J.... Understanding the High Performance Workplace - The Line Between Motivation and Abuse (Hardcover)
Neal M. Ashkanasy, Rebecca J. Bennett, Mark J. Martinko
R4,182 Discovery Miles 41 820 Ships in 12 - 17 working days

This book asks the crucial question: When does high performance supervision become abusive supervision? As more organizations push to adopt high performance work practices (HPWP), the onus increasingly falls on supervisors to do whatever it takes to maximize the productivity of their work teams. In this rigorous, research-based volume, international contributors offer insight into how and when seemingly-beneficial workplace practices cross the line from motivation to abuse. By reviewing critical issues in both high performance work practices and abusive supervision, it illuminates the crossover between these two modes of work, and forges a path for future scholarship.

The New Private Practice - Therapist-Coaches Share Stories, Strategies, and Advice (Hardcover, 1st ed): Lynn Grodzki The New Private Practice - Therapist-Coaches Share Stories, Strategies, and Advice (Hardcover, 1st ed)
Lynn Grodzki
R1,096 R940 Discovery Miles 9 400 Save R156 (14%) Ships in 10 - 15 working days

As more therapists consider using coaching skills to diversify their practices, the need for information and advice from those who have successfully made the transition from therapist to coach is crucial. The New Private Practice: Therapist-Coaches Share Stories, Strategies, and Advice is the first book designed to specifically meet this need. The book, a compilation of essays from successful therapist-coaches working in the field, offers personal narratives, trade secrets, honest discussions about what to charge and how to find clients, as well as clear-cut, how-to-get-started advice. By the end of the book, readers will have a good overview of executive, personal, peak performance, and special niches coaching. Each chapter offers insight and information, as the therapist-coaches tell how they broke into coaching, what it took to build their practices, and what it's like to spend a day in their shoes. The book is edited by Lynn Grodzki, one of the pioneer therapist-coaches and author of the best-selling Building Your Ideal Private Practice. In her introduction, she explains the differences and similarities between coaching and psychotherapy, the challenges and benefits faced by therapists who add coaching to their skill sets, and how the coach-client relationship compares to the therapist-client relationship.

The Mind of a Leader - A Christian Perspective of the Thoughts, Mental Models, and Perceptions That Shape Leadership Behavior... The Mind of a Leader - A Christian Perspective of the Thoughts, Mental Models, and Perceptions That Shape Leadership Behavior (Hardcover, 1st ed. 2022)
Bruce E. Winston
R4,578 Discovery Miles 45 780 Ships in 12 - 17 working days

This edited collection examines the mind of leaders throughout the Bible to understand how thoughts and behaviors can support or sabotage leadership efforts. It is divided into three parts: the first part addresses thinking, influence, and communicating through the theoretical lenses of humility, metacognition, and personal well-being. Part Two addresses managing, motivating, and change through the theoretical lenses of leader-follower relationships and Lewin's change model. Finally, Part Three addresses ethics, service, and character through the theoretical lenses of participative leadership, inclusivity, resilience, and mentoring. Each chapter uses a biblical example to demonstrate the role of the mind in the effectiveness of different leaders. This volume will serve as a valuable resource to researchers interested in leadership studies, particularly those examining the biblical perspective.

Coaching Supervision - A Practical Guide for Supervisees (Hardcover): David Clutterbuck, Carol Whitaker, Michelle Lucas Coaching Supervision - A Practical Guide for Supervisees (Hardcover)
David Clutterbuck, Carol Whitaker, Michelle Lucas
R3,886 Discovery Miles 38 860 Ships in 12 - 17 working days

Just like the coaching relationship, supervision is most successful when it is a collaborative endeavour, with both parties clear on their roles and the process. Coaching Supervision is an intensely practical book providing guidance on when, why and how to seek supervision, and on how coaches can make the most of the supervision they receive. Written by experienced supervisors who have a deep understanding of the field, and drawing on research into good practice internationally, this book: Explains what supervision is and how it differs from other 'helping conversations' Provides a step by step approach to choosing a supervisor Advises on how to structure the coach/mentor development journey Explores a breadth of activities that enhance reflective practice Shows how supervision is an integral element of professional coaching and mentoring This practical guide will be vital reading for all established and trainee coaches and mentors participating in the supervision process, either as supervisors or supervisees.

Time and Work, Volume 1 - How time impacts individuals (Paperback): Abbie J. Shipp, Yitzhak Fried Time and Work, Volume 1 - How time impacts individuals (Paperback)
Abbie J. Shipp, Yitzhak Fried
R1,384 Discovery Miles 13 840 Ships in 12 - 17 working days

The concept of time is a crucial filter through which we understand any events or phenomena; nothing exists outside of time. It conditions not only the question of 'when', but also influences the 'what, how and why' of our ideas about management. And yet management scholars have rarely considered this 'temporal lens' in understanding how time affects employees at work, or the organizations for which they work. This 2-volume set provides a fresh, temporal perspective on some of the most important and thriving areas in management research today. Volume 1 considers how time impacts the individual, and includes chapters on identity, emotion, motivation, stress and creativity. Volume 2 considers time in context with the organization, exploring a temporal understanding of leadership, HRM, entrepreneurship, teams and cross-cultural issues. There is an overall concern with the practical implications of understanding individuals and organizations within the most relevant timeframes, while the two volumes provide an actionable research agenda for the future. This is a highly significant contribution to management theory and research, and will be important reading for all students and researchers of Organizational Behavior, Organizational Psychology, Occupational Psychology, Business and Management and HRM.

The Social Psychology of Organizations - Diagnosing Toxicity and Intervening in the Workplace (Paperback): Joanna Wilde The Social Psychology of Organizations - Diagnosing Toxicity and Intervening in the Workplace (Paperback)
Joanna Wilde
R1,435 Discovery Miles 14 350 Ships in 12 - 17 working days

Healthy and successful organizations require the people who work within them to be happy, resilient and creative. Just as a human body is undermined if it suffers from sickness, so an organization can only function fully if the people who work within it feel engagement and well-being, and any toxic influences which shape or burden their working lives are resolved This important new title provides a much-needed overview not only of what it means for an organization to be weakened by pervasive psychological influences within the working environment, but also how this dysfunction can be addressed through psychological interventions. The book is split into three core sections: Toxicity and Dysfunction in the workplace, outlining structural, behavioural, emotional and cognitive sources of toxicity that undermine organizations Principles of the healthy workplace, outlining core concepts of belonging, contribution and meaning from which organizations in turn benefit Creating the healthy workplace, outlining a range of approaches to addressing organizational toxicity, including design thinking, positive psychology, and evidence-based approaches. Written by a practicing organizational psychologist, and including case studies to illustrate how toxicity at the micro level can impact upon wider organizational goals, the book draws on a wide range of literature to provide an accessible, focussed understanding of how the individual psychological experiences of working people can have wider consequences for an organization, and how interventions within that process can address these issues. It is ideal reading for students and researchers of occupational or organizational psychology, organizational behaviour, business and management and HRM.

Misbehavior in Organizations - A Dynamic Approach (Hardcover, 2nd edition): Yoav Vardi, Ely Weitz Misbehavior in Organizations - A Dynamic Approach (Hardcover, 2nd edition)
Yoav Vardi, Ely Weitz
R3,889 Discovery Miles 38 890 Ships in 12 - 17 working days

This revised edition of Misbehavior in Organizations updates and expands upon the integrative OMB (organizational misbehavior) framework pioneered by the authors. Streamlined for improved readability, it covers key topics that have emerged in the scholarly literature in the past decade including insidious workplace behavior, bullying and harassment in the workplace, information hiding, cyberbullying, and organizational spirituality. A thorough and up-to-date resource on this crucial and evolving topic in organizational studies, this book provides insights on misbehavior at the individual, position, group, and organizational levels.

Managing People in Projects for High Performance - Behavioural Approach to Productive Project Teams (Hardcover, 1st ed. 2023):... Managing People in Projects for High Performance - Behavioural Approach to Productive Project Teams (Hardcover, 1st ed. 2023)
Upasna A Agarwal, Karuna Jain, Vittal Anantatmula, Sankaran Shankar
R2,045 Discovery Miles 20 450 Ships in 12 - 17 working days

This book examines practically useful management and people skills, and looks at competencies from the micro, meso, and macro- lens. At the micro- level, the book examines a range of competencies needed for managing oneself and others in a project environment, such as personality style, cognitive skills, communication skills, and emotional intelligence. The book will also includes discussion on strategies for managing emotions of self and others effectively. At the meso- level, the book discusses basic structure, characteristics, and importance of different types of teams such as virtual teams, project teams, domain specific teams, and heavy-weight teams in organizations to enhance productivity and delegate accountability. It also explores team processes, including structure, culture, supporting systems, performance and incentive systems, and their impact on team productivity. In addition, the book includes a discourse on skills to manage a multi-generational workforce (a combination of baby boomers, X and Y generation), a challenge faced by project managers in current scenario. Finally, at the macro- level, the book captures the role of culture in a project context; emerging leadership styles in projects, maintaining relationship with internal and external stakeholders; role of power, politics and influence in relationship building (social networks and social capital); and managing conflicts and negotiations. The book presents ethical considerations in managing projects; relationship between projects and sustainability; societal responsibilities of projects; advantages and disadvantages of forms of control in projects (behaviour and outcome control). It is positioned primarily for practitioners although it is a relevant and useful resource and reference for academics and students of project management and management studies courses.

Emotions in a Digital World - Social Research 4.0 (Paperback): Adrian Scribano Emotions in a Digital World - Social Research 4.0 (Paperback)
Adrian Scribano
R1,092 Discovery Miles 10 920 Ships in 12 - 17 working days

This book presents an introduction to strategies for qualitative digital social research on emotions in a digital world. The book emphasizes the connections that exist between emotional ecologies, emotions as texts, and the virtual / mobile / digital world that brings us closer to a hermeneutics of the practices of feeling. In the context of 'Society 4.0', the book explores: Changes in the organization of daily life and work in virtual, mobile and digital environments. The impact of apps and social networks on sensations, emotions and sensibilities. Necessary changes in social research to employ the power of these apps and networks for social enquiry. As such, this book shares a set of social inquiry practices developed and applied to capture and understand emotions today. It should be considered as a first step in a long journey of exploring the close connections between sensibilities, emotions, and social research methodology. The book will appeal to students and instructors of emotion studies from across the social sciences, including sociology, psychology, organization studies, ethnography, history, and political science.

Reconstructing Communicating - Looking To A Future (Paperback): Robyn Penman Reconstructing Communicating - Looking To A Future (Paperback)
Robyn Penman
R1,105 R739 Discovery Miles 7 390 Save R366 (33%) Ships in 12 - 17 working days

In this innovative and potentially controversial book, Penman examines the future of communication as a discipline. She foresees a time in which communicating is conceived as a social construction process, in the anticipation that this will allow a genuine practical response to contemporary social problems. The book sets out a map toward accomplishing that future--laying the foundations for a different way of conceiving of communication, enabling direct action, rather than just theorizing about it. It begins with a history illustrating how the communication discipline has arrived to where it is today and then goes on to demonstrate Penman's conception of communication. Reconstructing Communicating is an exploration of what it means to inquire into communicating; to treat communicating as the essential problematic of concern; and to recognize that we construct our reality in our communicating. In undertaking this exploration, the author pursues a central theme of what constitutes good communicating and good communication research. Arguments throughout this book provide a radical departure from mainstream communication studies and especially from the rationalist's quest for truth and scientific knowledge. A way of acting in good faith is offered, both with the process of communicating and with the participants in it, that generates practical understandings for constructing new futures. Designed for communication scholars and graduate students primarily in organizational communication, public relations, and communication theory, this book will also interest those in management and business as it deals with practical communication issues.

Thought Experiment - On the Powers and Limits of Imaginary Cases (Paperback): Tamar Szabo Gendler Thought Experiment - On the Powers and Limits of Imaginary Cases (Paperback)
Tamar Szabo Gendler
R1,384 Discovery Miles 13 840 Ships in 12 - 17 working days

This book offers a novel analysis of the widely-used but ill-understood technique of thought experiment. The author argues that the powers and limits of this methodology can be traced to the fact that when the contemplation of an imaginary scenario brings us to new knowledge, it does so by forcing us to make sense of exceptional cases.

Leadership Paradoxes - Rethinking Leadership for an Uncertain World (Paperback): Richard Bolden, Morgen Witzel, Nigel Linacre Leadership Paradoxes - Rethinking Leadership for an Uncertain World (Paperback)
Richard Bolden, Morgen Witzel, Nigel Linacre
R1,150 Discovery Miles 11 500 Ships in 12 - 17 working days

Leadership Paradoxes was shortlisted for the 2017 Management Book of the Year, an industry book award organised by the Chartered Management Institute and the British Library. ******************************************** Leadership remains one of the most sought-after qualities in contemporary society, yet after centuries of research, education and debate it remains just as elusive as ever. Leadership Paradoxes: Rethinking Leadership for an Uncertain World argues that the key to understanding and enhancing leadership education, theory and practice lies in the recognition of its paradoxical tendencies. Drawing on the expertise of an international team of leadership scholars and practitioners, this book examines common leadership paradoxes and challenges faced by leaders - and shows how they can be reconceived as opportunities to be embraced, rather than problems to be solved. Readers will benefit from reflective questions at the end of each chapter, plus a companion website at www.leadershipparadoxes.com offering further material and a forum for discussion. Leadership Paradoxes will be valuable supplementary reading for students of leadership at advanced undergraduate, postgraduate, and post-experience level, as well as professionals seeking to improve their practice.

Foucault on Leadership - The Leader as Subject (Hardcover): Nathan Harter Foucault on Leadership - The Leader as Subject (Hardcover)
Nathan Harter
R4,708 Discovery Miles 47 080 Ships in 12 - 17 working days

Michel Foucault, one of the most cited scholars in the social sciences, devoted his last three lectures to a study of leader development. Going back to pagan sources, Foucault found a persistent theme in Hellenistic antiquity that, in order to qualify for leadership, a person must undergo processes of subjectivation, which is simply the way that a person becomes a Subject. From this perspective, an aspiring leader first becomes a Subject who happens to lead. These processes depend on a condition of parresia, which is truth-telling at great risk that is for the edification of the other person. A leader requires a mentor and advisors in order to lead successfully, while also developing the capacity in one's own mind to heed the truth. In other words, a leader must learn how to guide oneself. A valuable contribution to the field of leadership studies, this book summarizes these last lectures as they pertain to the study and practice of leadership, emphasizing the role of ethics and truth-telling as a check on power. It then presents several other contexts where these same lessons can be seen in practice, including in the life of Alexander Solzhenitsyn, whose career as a writer epitomized speaking truth to power, and somewhat surprisingly in the United States military, in response to its twenty-first century mission of counterinsurgency.

International Review of Industrial and Organizational Psychology 2008 V23 (Hardcover, Volume 23): GP Hodgkinson International Review of Industrial and Organizational Psychology 2008 V23 (Hardcover, Volume 23)
GP Hodgkinson
R5,356 Discovery Miles 53 560 Ships in 12 - 17 working days

Now in its 23rd year, the "International Review of Industrial and Organizational Psychology" has attracted contributions from leading researchers and produced many citation classics. Each volume is a state-of-the-art overview of topics spanning the full spectrum of I/O psychology and 2008 is no exception. Areas covered include leadership development, the psychology of careers, employee recruitment, health promotion in the workplace, and politics at work. Each chapter is supported by a valuable bibliography. For advanced students, academics, researchers and professionals this remains the most current and authoritative guide to new developments and established knowledge in the field.

Branding Masculinity - Tracing the Cultural Foundations of Brand Meaning (Hardcover): Elizabeth Hirschman Branding Masculinity - Tracing the Cultural Foundations of Brand Meaning (Hardcover)
Elizabeth Hirschman
R1,741 Discovery Miles 17 410 Ships in 12 - 17 working days

Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups. Hirschman selects a masculine prototype brand from each category and presents a detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for other brands will be equipped to enhance the masculine status of their brands, as well. Branding Masculinity proposes that masculine brands are made, not born. Masculinity is an enduring cultural ideal which can be attached to a variety of products and brands by the appropriate use of symbols, icons and images. Scholars from various disciplines within the fields of branding, marketing, public relations and corporate identity will see this book as vital in continuing the academic discourse in the field. It will serve as a respected reference resource for researchers, academics, students and policy makers, alike.

The Connected Customer - The Changing Nature of Consumer and Business Markets (Paperback): Stefan H.K. Wuyts, Marnik G. Dekimpe... The Connected Customer - The Changing Nature of Consumer and Business Markets (Paperback)
Stefan H.K. Wuyts, Marnik G. Dekimpe Ph.D., Els Gijsbrechts, F.G.M.(Rik) Pieters
R1,443 Discovery Miles 14 430 Ships in 12 - 17 working days

In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.

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