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Books > Social sciences > Psychology > Occupational & industrial psychology

Identity and the Modern Organization (Paperback): Caroline A. Bartel, Steven Blader, Amy Wrzesniewski Identity and the Modern Organization (Paperback)
Caroline A. Bartel, Steven Blader, Amy Wrzesniewski
R1,445 Discovery Miles 14 450 Ships in 12 - 17 working days

Identity and the Modern Organization presents a lively exchange of ideas among psychology and management scholars on the realities of modern organizational life and their effect on the identities that organizations and their members cultivate. This book bridges the domains of psychology and management to facilitate a multi-disciplinary, multi-level integration of theory and research on identity processes. The volume highlights answers to important questions raised by shifting organizational forms and arrangements, such as: How are identity processes affected by, and how do they affect, the motivations of individuals and organizations? How do identity and identification shape the social processes that unfold between individuals and groups? How do strong versus weak contexts affect identity processes as the boundaries of organizations and social categories within them become more permeable? An effective tool for understanding a wide variety of organizational phenomena, this book is intended for scholars and students in the fields of management, organizational theory, organizational behavior, social psychology, and industrial/organizational psychology.

Developing Potential Across a Full Range of Leadership TM - Cases on Transactional and Transformational Leadership (Hardcover):... Developing Potential Across a Full Range of Leadership TM - Cases on Transactional and Transformational Leadership (Hardcover)
Bruce J Avolio, Bernard M. Bass
R4,067 Discovery Miles 40 670 Ships in 12 - 17 working days

This case book focuses on the leadership style of the key players. The 29 cases were chosen to present all facets of a model of leadership, stating that the most effective leaders are both transformational and transactional in their leadership style. Cases were selected for inclusion and/or developed to provide examples of leaders from across the spectrum of public and private sectors. Specific emphasis was placed on selecting male and female leaders from a broad array of cultures. A great deal has been written about a model of leadership that is referred to as a "full range" of leadership potential. This book adds to the literature, by highlighting specific people who exemplify the various styles and orientations regarding a full range of leadership potential. The book begins with an overview of what constitutes transactional and transformational leadership. This discussion is then expanded to include a Full Range of Leadership PotentialTM. Discussion of the cases highlight how to build balance in one's leadership profile to optimize the potential of leaders, followers, and their organizations. The presence or absence of styles in a wide variety of contexts will be discussed in terms of the effects on individuals, groups, or organizations. Questions are posed for discussion of each case. Practitioners who conduct or facilitate the training of leadership will find this book quite useful to their work. In addition, managers interested in developing their own leadership potential will be enabled to learn by example how different styles affect leadership performance. This book can also be used as a supplement to other books on leadership for undergraduate, graduate, and executive education courses in management.

International Review of Industrial & Organizational Psychology 1995 V 10 (Hardcover, Volume 10): C.L. Cooper International Review of Industrial & Organizational Psychology 1995 V 10 (Hardcover, Volume 10)
C.L. Cooper
R8,352 Discovery Miles 83 520 Ships in 12 - 17 working days

Organizational psychology is concerned with the world of work and training, specifically the functioning of organizations and how people and groups behave. PRovides self-contained, state-of-the-art reviews of topics of current concern and significant new developments in the field. Tenth in a series of annual volumes which provide authoritative reviews in the field of industrial and organizational psychology. THe chapters are stand alone'' reviews of important existing and new topics within the organizational psychology field.

Principled Persuasion in Employee Communication (Paperback, New edition): Mike Churchman Principled Persuasion in Employee Communication (Paperback, New edition)
Mike Churchman
R1,294 Discovery Miles 12 940 Ships in 12 - 17 working days

Principled Persuasion in Employee Communication highlights a new but significant dilemma for organisational leaders. Will they continue on the same track that, since the nineteenth century, has led them to exert increasing control over their employees? Or will they take another path, one that leads towards a new type of working environment where the culture encourages freedom of communication and movement? This book argues for an approach to employee communication that sets out to liberate employees from the stifling constraints that organisations continue to impose on them. Principled Persuasion is so-called because it uses persuasive techniques, based on clear principles, to create new, forward-looking organisational cultures. It sets out to increase employee happiness and minimise the harms done to employees at work. It grounds itself on a strong ethical base composed of fundamental, universal principles. It introduces a new approach to the use of language, not only calling for more clarity and meaning in organisational communication, but also for a more conscious use of rhetorical techniques to change vocabulary, metaphors and internal dialogue for the better. Make no mistake, most organisations have totally underrated the strategic importance of employee communication. Principled Persuaders understand that the key to dealing with the unpredictable events about to unfold in the twenty-first century will be a new way of communicating with the workforce. The flexibility, adaptability and innovation that will be needed to survive and prosper in coming decades can only be achieved by liberating employees, not imprisoning them further in established systems and processes.

Big Data at Work - The Data Science Revolution and Organizational Psychology (Hardcover): Scott Tonidandel, Eden B King, Jose... Big Data at Work - The Data Science Revolution and Organizational Psychology (Hardcover)
Scott Tonidandel, Eden B King, Jose M. Cortina
R4,081 Discovery Miles 40 810 Ships in 12 - 17 working days

The amount of data in our world has been exploding, and analyzing large data sets-so called big data-will become a key basis of competition in business. Statisticians and researchers will be updating their analytic approaches, methods and research to meet the demands created by the availability of big data. The goal of this book is to show how advances in data science have the ability to fundamentally influence and improve organizational science and practice. This book is primarily designed for researchers and advanced undergraduate and graduate students in psychology, management and statistics.

Big Data at Work - The Data Science Revolution and Organizational Psychology (Paperback): Scott Tonidandel, Eden B King, Jose... Big Data at Work - The Data Science Revolution and Organizational Psychology (Paperback)
Scott Tonidandel, Eden B King, Jose M. Cortina
R1,923 Discovery Miles 19 230 Ships in 12 - 17 working days

The amount of data in our world has been exploding, and analyzing large data sets-so called big data-will become a key basis of competition in business. Statisticians and researchers will be updating their analytic approaches, methods and research to meet the demands created by the availability of big data. The goal of this book is to show how advances in data science have the ability to fundamentally influence and improve organizational science and practice. This book is primarily designed for researchers and advanced undergraduate and graduate students in psychology, management and statistics.

The Social Unconscious in Persons, Groups, and Societies - Volume 2: Mainly Foundation Matrices (Paperback): Earl Hopper, Haim... The Social Unconscious in Persons, Groups, and Societies - Volume 2: Mainly Foundation Matrices (Paperback)
Earl Hopper, Haim Weinberg
R938 Discovery Miles 9 380 Ships in 12 - 17 working days

This book is concerned with the study of myths, which are an important element in the cultural dimension of the foundation matrices of all societies. It focuses on topics such as transmission, the foundation matrix, the social unconscious, totalitarianism, massification, and identity formation.

Work Motivation in Organizational Behavior (Paperback, 2nd edition): Craig C. Pinder Work Motivation in Organizational Behavior (Paperback, 2nd edition)
Craig C. Pinder
R1,381 Discovery Miles 13 810 Ships in 12 - 17 working days

This second edition of the best-selling textbook on Work Motivation in Organizational Behavior provides an update of the critical analysis of the scientific literature on this topic, and provides a highly integrated treatment of leading theories, including their historical roots and progression over the years. A heavy emphasis is placed on the notion that behavior in the workplace is determined by a mix of factors, many of which are not treated in texts on work motivation (such as frustration and violence, power, love, and sex). Examples from current and recent media events are numerous, and intended to illustrate concepts and issues related to work motivation, emotion, attitudes, and behavior.

The Ostrich Effect - Solving Destructive Patterns at Work (Paperback): William Kahn The Ostrich Effect - Solving Destructive Patterns at Work (Paperback)
William Kahn
R1,731 Discovery Miles 17 310 Ships in 12 - 17 working days

The Ostrich Effect goes beyond the typical "how to" approach of most books that deal with difficult conversations at work. It aims to teach the reader what conversations to have, and when to have them, in order to solve destructive problems that occur in the workplace. Like the proverbial ostrich with its head in the sand, people often avoid confronting small issues at work, but, if avoided, these issues will escalate and inevitably wreak havoc. Drawing on a combination of social science research and Kahn's practical experience as an organizational psychologist, the book examines the micro-processes that underlie the way in which these problems develop and flourish. These micro-processes are tiny, fleeting, and hardly noticeable, but when they are identified, something startling becomes apparent: there is a predictable pattern to this escalation. The book uses a variety of examples to demonstrate this pattern across a range of organizations and industries, and offers a toolkit to help guide the reader in resolving people problems at work. The toolkit focuses not on changing others, but on changing how we interact with others-our own behavior is the most powerful force for change that we have. The ostrich remains the symbol of those of us who foolishly ignore our problems while hoping that they will magically disappear. By identifying this "ostrich effect", the reader is empowered to re-frame and neutralize its impact.

Advertising and Psychology (RLE Advertising) (Paperback): Leslie Gill Advertising and Psychology (RLE Advertising) (Paperback)
Leslie Gill
R1,471 Discovery Miles 14 710 Ships in 12 - 17 working days

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purchases may be gauged by the number of things we buy directly or indirectly as the result of reading advertisements. In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man's conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book's purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader. First published in 1954.

Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour) (Paperback): Henri Baudet, Henk van der... Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour) (Paperback)
Henri Baudet, Henk van der Meulen
R1,381 Discovery Miles 13 810 Ships in 12 - 17 working days

These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic forces and social habits. The other contributors analyse how the experience of Europe, Japan and North America fit this general explanation and they demonstrate how cultural and regional differences have shaped the development of consumer behaviour and patterns of consumption over the last two centuries.

Capitalism and the Consumer (RLE Consumer Behaviour) (Paperback): Fred Henderson Capitalism and the Consumer (RLE Consumer Behaviour) (Paperback)
Fred Henderson
R1,377 Discovery Miles 13 770 Ships in 12 - 17 working days

Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.

Positive Organizing in a Global Society - Understanding and Engaging Differences for Capacity Building and Inclusion... Positive Organizing in a Global Society - Understanding and Engaging Differences for Capacity Building and Inclusion (Hardcover, New)
Laura Morgan Roberts, Lynn Perry Wooten, Martin Davidson
R4,522 Discovery Miles 45 220 Ships in 12 - 17 working days

This book unites the latest research in diversity, inclusion, and positive organizational scholarship (POS), to investigate diversity and inclusion dynamics in social systems. Comprised of succinct chapters from thought leaders in the field, this book covers both micro- and macro-levels of analysis, covering topics such as authenticity, mentorship, intersectional identity work, positive deviance, resilience, resource cultivation and utilization, boundary-spanning leadership, strengths-based development, positive workplace interventions to promote well-being, inclusive strategic planning, and the role of diversity in innovation.

Positive Organizing in a Global Society - Understanding and Engaging Differences for Capacity Building and Inclusion... Positive Organizing in a Global Society - Understanding and Engaging Differences for Capacity Building and Inclusion (Paperback)
Laura Morgan Roberts, Lynn Perry Wooten, Martin Davidson
R1,678 Discovery Miles 16 780 Ships in 12 - 17 working days

This book unites the latest research in diversity, inclusion, and positive organizational scholarship (POS), to investigate diversity and inclusion dynamics in social systems. Comprised of succinct chapters from thought leaders in the field, this book covers both micro- and macro-levels of analysis, covering topics such as authenticity, mentorship, intersectional identity work, positive deviance, resilience, resource cultivation and utilization, boundary-spanning leadership, strengths-based development, positive workplace interventions to promote well-being, inclusive strategic planning, and the role of diversity in innovation.

The Art of Coaching - A Handbook of Tips and Tools (Hardcover): Jenny Bird, Sarah Gornall The Art of Coaching - A Handbook of Tips and Tools (Hardcover)
Jenny Bird, Sarah Gornall
R3,932 Discovery Miles 39 320 Ships in 12 - 17 working days

The Art of Coaching is a book to shift thinking and open up new possibilities, to stimulate fresh insight, to adapt to your needs as a coach or manager and to use creatively in practice. Written by two experienced, highly qualified international coaches and supervisors, this creative book offers ideas to use across the range of coaching contexts including leadership, decision making, change and supervision. Combining brand-new, original diagrams with classic models from the learning development and management fields, Jenny Bird and Sarah Gornall have a created a valuable resource for quick reference, instant accessibility and fast learning, built on a strong theoretical base. Each model in the book is explained with a clear, accessible diagram and a simple guide to what it is, how it works and how to put it into action. The text is full of inspiration for applications of the ideas in scenarios based on real coaching practice. The Art of Coaching will be an invaluable companion for coaches looking for new ways of developing awareness with clients, coaching students and trainees, coach supervisors, learning and development professionals and those working in human resource departments.

The Dark Side of Emotional Labour (Hardcover): Jenna Ward, Robert McMurray The Dark Side of Emotional Labour (Hardcover)
Jenna Ward, Robert McMurray
R4,656 Discovery Miles 46 560 Ships in 12 - 17 working days

The Dark Side of Emotional Labour explores the work that the rest of society would rather not think about, the often unseen work that is emotionally disturbing, exhausting, upsetting, and stigmatising. This is work that is simultaneously undesirable and rewarding, work whose tasks are eschewed and yet necessary for the effective function of individual organisations and society at large. Diverse and challenging, this book examines how workers such as the doorman, the HR manager, the waiter and the doctor's receptionist experience verbal aggression and intimidation; how the prison officer and home carer respond to the emotions associated with physical violence, and; how the Samaritan, banker and veterinarian deal in death and despair. It also considers how different individuals develop the emotional capital necessary to cope with the dark side of emotional labour, and how individuals can make sense of, and come to take satisfaction and pride in, such difficult work. Finally, the book considers what is to be done with darker emotional work, both in terms of the management and care of those labouring on the dark side. Challenging and original, this book gives a voice to those who undertake the most demanding work on our behalf. It will be of interest to researchers and students of organisation studies and its related fields, and to every one of us who is called on to work or manage on the Dark Side.

The Mind of a Leader - A Christian Perspective of the Thoughts, Mental Models, and Perceptions That Shape Leadership Behavior... The Mind of a Leader - A Christian Perspective of the Thoughts, Mental Models, and Perceptions That Shape Leadership Behavior (Hardcover, 1st ed. 2022)
Bruce E. Winston
R4,803 Discovery Miles 48 030 Ships in 12 - 17 working days

This edited collection examines the mind of leaders throughout the Bible to understand how thoughts and behaviors can support or sabotage leadership efforts. It is divided into three parts: the first part addresses thinking, influence, and communicating through the theoretical lenses of humility, metacognition, and personal well-being. Part Two addresses managing, motivating, and change through the theoretical lenses of leader-follower relationships and Lewin's change model. Finally, Part Three addresses ethics, service, and character through the theoretical lenses of participative leadership, inclusivity, resilience, and mentoring. Each chapter uses a biblical example to demonstrate the role of the mind in the effectiveness of different leaders. This volume will serve as a valuable resource to researchers interested in leadership studies, particularly those examining the biblical perspective.

Excellence through Mind-Brain Development - The Secrets of World-Class Performers (Hardcover, New Ed): Harald S Harung,... Excellence through Mind-Brain Development - The Secrets of World-Class Performers (Hardcover, New Ed)
Harald S Harung, Frederick Travis
R4,374 Discovery Miles 43 740 Ships in 12 - 17 working days

Everyone seeks to attain excellence and happiness in their lives, yet world-class performance is rare. Research shows that education accounts for only 1 per cent of performance levels, work experience only 3 per cent, and age in adults 0 per cent. Dr Harald S. Harung and Dr Frederick Travis looked deeply and unearthed the secret of world-class performance: Excellence in any profession or activity depends on the single variable of high mind-brain development. By mind-brain development, the authors refer to a much more comprehensive transformation than what is commonly understood - they are talking about a sequence of fundamental shifts to new realities in the way our brain functions and in the way we look upon ourselves, others, and the world. For success, who we are is far more important than the knowledge, skills, and relationships we have and what we do - because with higher mind-brain development, our knowledge and skills become more useful, our relationships more enriching, and our actions more effective. As part of presenting the secrets of world-class performance, the book details the inspiring peak experiences that underlie top performance and how top performers have a more orderly, restfully alert, and economic brain than average performers. This research-based book will show you the many benefits of higher mind-brain development and how to effortlessly attain it.

Insidious Workplace Behavior (Hardcover): Jerald Greenberg Insidious Workplace Behavior (Hardcover)
Jerald Greenberg
R4,486 Discovery Miles 44 860 Ships in 10 - 15 working days

Insidious Workplace Behavior (IWB) refers to low-level, pervasive acts of deviance directed at individual or organizational targets. Because of its inherently stealthy nature, scientists have paid little attention to IWB, allowing us to know very little about it. With this book, that now is changing. The present volume - the first to showcase this topic - presents original essays by top organizational scientists who share the most current thinking about IWB. Contributors examine, for example, the many forms that IWB takes, focusing on its antecedents, consequences, and moderators. They also highlight ways that organizational leaders can manage and constrain IWB so as to attenuate its adverse effects. And to promote both theory and practice in IWB, contributors also discuss the special problems associated with researching IWB and strategies for overcoming them.

Aimed at students, scholars, and practitioners in the organizational sciences - especially industrial-organizational psychology, organizational behavior, and human resource management - this seminal volume promises to inspire research and practice for years to come.

Humanitarian Work Psychology and the Global Development Agenda - Case studies and interventions (Hardcover): Ishbel... Humanitarian Work Psychology and the Global Development Agenda - Case studies and interventions (Hardcover)
Ishbel McWha-Hermann, Douglas C. Maynard, Mary O'Neill Berry
R4,519 Discovery Miles 45 190 Ships in 12 - 17 working days

- The first casebook available in this emerging field of study - International range of contributors and case studies - Includes contributions from the key figures in the field

Leadership Coaching - Developing braver leaders (Paperback): Mike McLaughlin, Elaine Cox Leadership Coaching - Developing braver leaders (Paperback)
Mike McLaughlin, Elaine Cox
R1,678 Discovery Miles 16 780 Ships in 12 - 17 working days

Leadership Coaching offers a new model of coaching for leadership development. It explains how the brave model extends existing leadership theories, and includes specific coaching processes and sense-making techniques to allow the reader to understand how the model would work in practice. The book begins by asking why it is important for leaders to be brave. It provides an overview of existing leadership theories, and their limitations, as well as introducing the brave coaching approach and the elements that comprise the model. The book includes practical case studies that provide insights into the range of applications for the brave leadership coaching framework. Based on academic research, and written in an accessible scholarly style, this book shows how coaching can assist in decision making, leading to a different, braver form of personal and corporate leadership. It should be of interest to students of management, leadership, coaching and mentoring, as well as professional coaches and leaders.

100 Things Every Designer Needs to Know About People (Paperback, 2nd Edition): Susan Weinschenk 100 Things Every Designer Needs to Know About People (Paperback, 2nd Edition)
Susan Weinschenk
R866 R677 Discovery Miles 6 770 Save R189 (22%) Ships in 12 - 17 working days

In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play.

Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help you whether your background is in visual design, interaction design, programming, or anything else. Weinschenk will help you improve the many design choices you make every single day - from choosing fonts and chunking information to motivating people and guiding them towards purchase.

Not just another "web design guidelines" book, 100 Things Every Designer Needs to Know About People, 2nd Edition explains the why behind the guidelines, and exposes the many web design myths and "urban legends" that stand in your way. Dr. Weinschenk shows you what makes humans tick, and helps you translate that knowledge into exceptionally successful designs. The concise, practical, full-color guide to building great web sites and apps by reflecting human psychology in all you do - now fully updated for the latest research

Visions of Aesthetics, the Environment & Development - the Legacy of Joachim F. Wohlwill (Paperback): Roger M. Downs, Lynn S.... Visions of Aesthetics, the Environment & Development - the Legacy of Joachim F. Wohlwill (Paperback)
Roger M. Downs, Lynn S. Liben, David S. Palermo
R1,699 Discovery Miles 16 990 Ships in 12 - 17 working days

Derived from a conference honoring the legacy of Joachim Wohlwill, this volume is designed to reflect as many facets of the late scholar's wide-ranging work as possible. As its title indicates, the book identifies three broad areas in which Wohlwill made significant contributions: art and aesthetics, human-environment interaction, and concepts of development. In each of these areas Wohlwill made seminal contributions, helping to shape, maintain, and even change the direction of research and thought. Specific topics addressed here by his colleagues, students, and contemporaries include: the shape of development, the intermingling of perception and cognition, the balance between innate and acquired processes, the relation between environmental and ecological psychology, the development of the ability to use external representations of the physical environment, and the way world views underpin beliefs about the nature of development.

The Incompetent Manager (Paperback): A. Furnham The Incompetent Manager (Paperback)
A. Furnham
R857 Discovery Miles 8 570 Ships in 12 - 17 working days

A surprisingly large number of people claim to have worked for a manager who was clearly incompetent. Some people even believe, that in certain sectors, the incompetent outnumber the competent.

This book looks at when, why and how managers become incompetent and what to do about it. It does so with both science and humour by reviewing what we know about competences, about personality theory and about various salient psychiatric disorders.

So many management books are unrealistically optimistic. They portray management as a simple task once one has absorbed the magic silver bullet message of the book. But managing people is, and will remain difficult as any manager knows. Management is about ability and skills, attitude and values, knowledge and understanding, but also about personality and mental stability.

This text investigates normal and abnormal incompetence. The former is where people have a poor fit between themselves (personality and ability) and the job. Through post selection, inadequate training, changes in the job or unwise promotion misfits occur which leads to incompetence.

The longest chapter in the book looks at abnormal incompetence and what are called personality disorders. Well-known psychiatric disorders are described in detail and how to spot these in managers. Thus, the paranoid or sociopathic, narcissistic or passive-aggressive types are described in everyday language as well as how to deal with them. More importantly, the book considers how the pathologically incompetent managers influence organizations and groups to fulfil their often bizarre needs and wishes. The final section of the book attempts to help the reader correctly diagnoseincompetence. It also offers various possible cures: the emphasis is that cure follows correct diagnoses. Some cures for incompetence actually accentuate it.

The book is both serious and funny. The incompetent manager is no laughing matter for those managed by them. But the sort of thing some incompetent managers believe and do can be, at least for the onlooker, very funny indeed.

Strong Brands, Strong Relationships (Paperback): Susan Fournier, Michael J Breazeale, Jill Avery Strong Brands, Strong Relationships (Paperback)
Susan Fournier, Michael J Breazeale, Jill Avery
R1,732 Discovery Miles 17 320 Ships in 12 - 17 working days

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people's relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.

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