A handy reference guide to advertising copy and layout that simplifies the design process by breaking down each step into accessible components. Appropriate for advertising, graphic design, marketing, business, or communication programs with a design or strategic campaign component, covering everything budding copywriters and designers need to succeed in their craft. Goes beyond the conceptual approach to design in order to outline, for even the most novice student, the basic steps necessary to go from concept to producing a finished product.

This book explores the impact of, and lessons learned from, media development and training programs sponsored by the US government and non-governmental organizations in countries transitioning to democracy. Recognizing the importance of establishing a free press and a free market economy in newly democratic societies, this book examines the training of journalists and media managers in selected countries in Eastern Europe, Africa, Asia, the Middle East, and South America. Drawing on the author's and other media trainers' experiences over a 25-year period, this book provides important insights into tailoring training programs to specific regions and countries. Case studies describe training in radio and television management, broadcasting, and media sustainability, and are contextualized against the cultural and historical backgrounds of each region. Media Training in Transition Countries will be of interest to media trainers, government and nongovernment agencies, and scholars and students of international journalism and development.

This book offers the first systematic study of how the 'Anthropocene' is reported in mass media globally, drawing parallels between the use (or misuse) of the term and the media's attitude towards the associated issues of climate change and global warming. Identifying the potential dangers of the Anthropocene provides a useful path into a variety of issues that are often ignored, misrepresented, or sidelined by the media. These dangers are widely discussed in the social sciences, environmental humanities, and creative arts, and this book includes chapters on how the contributions of these disciplines are reported by the media. Our results suggest that the natural science and mass media establishments, and the business and political interests which underpin them, tend to lean towards optimistic reassurance (the 'good' Anthropocene), rather than pessimistic alarmist stories, in reporting the Anthropocene. In this volume, contributors explore how dangerous this 'neutralizing' of the Anthropocene is in undermining serious global action in the face of the potential existential risks confronting humanity. The book presents results from media in more than 100 countries in all major languages across the globe. It covers the reporting of key environmental issues, such as the impact of climate change and global warming on oceans, forests, soil, biodiversity, and the biosphere. We offer explanations for differences and similarities in how the media report the Anthropocene in different regions of the world. In doing so, the book argues that, though it is still controversial, the idea of the Anthropocene helps to concentrate minds and behaviour in confronting ongoing ecological (and Coronavirus) crises. The Anthropocene in Global Media will be of interest to students and scholars of environmental studies, media and communication studies, and the environmental humanities, and all those who are concerned about the survival of humans on planet Earth.

This book critically explores the impact that digital technology has had on the practices and norms of sports journalism. In the wake of major digital disruptions in news reporting, the author analyses how sports journalism has been particularly vulnerable to challenges and attacks on its expertise because of its historically weak commitment to professionalism. Ultimately, an argument is built that sports journalism's professional distinctiveness will depend on its capacity to produce rigorous news work at a time when its core, routinised practices are being displaced by bloggers and team media. Recent developments such as The Athletic, a start-up that has built its business model around quality sports storytelling, and the impact of the COVID-19 pandemic offer hope that a paradigm shift in digital sports journalism culture towards serious reporting is starting to emerge. The question for both the industry and scholars going forward is whether these changes will crystallise and take hold in the long term. Disrupting Sports Journalism is a valuable text for researchers and students in sports media and journalism studies, as well as for industry professionals seeking an insight into developments in the field.

This practical resource provides guidance for writing professionals to sustainably tackle the organizational writing challenges of any professional environment. Rooted in applied experience, Building a Workplace Writing Center guides readers through the process of developing a writing center, from assessing the needs of an organization and pitching the idea of a writing center, to developing a service model and measuring progress. Chapters explore what a writing center can offer, such as one-on-one writing consultations, tailored group workshops, and standardized writing guidance and resources. Although establishing a writing center requires time and a shift in culture up front, it is a rewarding process that produces measurably improved writing, less frustration with the writing and revision processes, and more confident, independent writers. This guide is an invaluable resource for professionals across industries and academia considering how to establish an embedded, sustainable, and cost-effective workplace writing center. It will be of particular interest to business and human resource managers considering how best to improve writing skills within their organizations.

This practical resource provides guidance for writing professionals to sustainably tackle the organizational writing challenges of any professional environment. Rooted in applied experience, Building a Workplace Writing Center guides readers through the process of developing a writing center, from assessing the needs of an organization and pitching the idea of a writing center, to developing a service model and measuring progress. Chapters explore what a writing center can offer, such as one-on-one writing consultations, tailored group workshops, and standardized writing guidance and resources. Although establishing a writing center requires time and a shift in culture up front, it is a rewarding process that produces measurably improved writing, less frustration with the writing and revision processes, and more confident, independent writers. This guide is an invaluable resource for professionals across industries and academia considering how to establish an embedded, sustainable, and cost-effective workplace writing center. It will be of particular interest to business and human resource managers considering how best to improve writing skills within their organizations.

Fake News: Falsehood, fabrication and fantasy in journalism examines the causes and consequences of the 'fake news' phenomenon now sweeping the world's media and political debates. Drawing on three decades of research and writing on journalism and news media, the author engages with the fake news phenomenon in accessible, insightful language designed to bring clarity and context to a complex and fast-moving debate. The author presents fake news not as a cultural issue in isolation but rather as arising from, and contributing to, significant political and social trends in twenty-first century societies. Chapters identify the factors which have laid the groundwork for fake news' explosive appearance at this moment in our globalised public sphere. These include the rise of relativism and the crisis of objectivity, the role of digital media platforms in the production and consumption of news, and the growing drive to produce online content which attracts users and generates revenue.

This volume responds to the challenges posed by the rapid developments in satellite TV and digital technologies, addressing media ethics from a global perspective to discuss how we can understand journalism practice in its cultural contexts. An international team of contributors draw upon global and non-Western traditions to discuss the philosophical origins of ethics and the tension that exists between media institutions, the media market and political/ideological influencers. The chapters then unveil the discrepancies among international journalists in abiding by the ethics of the profession and the extent to which media ethics are understood and applied in their local context/environment. Arguing that the legitimacy of ethics comes not from the definition per se, but from the extent to which it leads to social good, the book posits this should be the media's raison d'etre to abide by globally accepted ethical norms in order to serve the common good. Taking a truly global approach to the question of media ethics, this volume will be an important resource for scholars and students of journalism, communication studies, media studies, sociology, politics and cultural studies.

Disrupting Journalism Ethics sets out to disrupt and change how we think about journalism and its ethics. The book contends that long-established ways of thinking, which have come down to us from the history of journalism, need radical conceptual reform, with alternate conceptions of the role of journalism and fresh principles to evaluate practice. Through a series of disruptions, the book undermines the traditional principles of journalistic neutrality and "just the facts" reporting. It proposes an alternate philosophy of journalism as engagement for democracy. The aim is a journalism ethic better suited to an age of digital and global media. As a philosophical pragmatist, Stephen J. A. Ward critiques traditional conceptions of accuracy, neutrality, detachment and patriotism, evaluating their capacity to respond to ethical dilemmas for journalists in the 21st century. The book proposes a holistic mindset for doing journalism ethics, a theory of journalism as advocacy for egalitarian democracy, and a global redefinition of basic journalistic norms. The book concludes by outlining the shape of a future journalism ethics, employing these alternative notions. Disrupting Journalism Ethics is an important intervention into the role of journalism today. It asks: what new role journalists should play in today's digital media world? And what new mind-set, new aims, and new standards ought jounalists to embrace? The book aims to persuade-and provoke-ethicists, journalists, students, and members of the public to disrupt and invent.

Geographies of Journalism connects theoretical and practical discussions of the role of geotechnologies, social media, and boots-on-the-ground journalism in a digital age to underline the complications and challenges that place-making in the press brings to institutions and ideologies. By introducing and applying approaches to geography, cultural resistance, and power as it relates to discussions of space and place, this book takes a critical look at how online news media shapes perceptions of locales. Through verisimilitude, storytelling methods, and journalistic evidence shaped by sources and news processes, the press play a critical role in how audiences shape interpretations of social conditions "here" and "there", and place responsibility for socio-political issues that appear in everyday life. Issues of proximity, place, territory, news myth, placemaking, and power align in this book of innovative and new assessments of journalism in the digital age. This is a valuable resource for scholars across the fields of human geography, journalism, and mass media.

This book explores the impact of, and lessons learned from, media development and training programs sponsored by the US government and non-governmental organizations in countries transitioning to democracy. Recognizing the importance of establishing a free press and a free market economy in newly democratic societies, this book examines the training of journalists and media managers in selected countries in Eastern Europe, Africa, Asia, the Middle East, and South America. Drawing on the author's and other media trainers' experiences over a 25-year period, this book provides important insights into tailoring training programs to specific regions and countries. Case studies describe training in radio and television management, broadcasting, and media sustainability, and are contextualized against the cultural and historical backgrounds of each region. Media Training in Transition Countries will be of interest to media trainers, government and nongovernment agencies, and scholars and students of international journalism and development.

This Handbook offers a comprehensive overview of media geography, focusing on a range of different media viewed through the lenses of human geography and media theory. It addresses the spatial practices and processes associated with both old and new media, considering "media" not just as technologies and infrastructures, but also as networks, systems and assemblages of things that come together to enable communication in the real world. With contributions from academics specializing in geography and media studies, the Routledge Handbook of Media Geographies summarizes the recent developments in the field and explores key questions and challenges affecting various groups, such as women, minorities, and persons with visual impairment. It considers geographical aspects of disruptive media uses such as hacking, fake news, and racism. Written in an approachable style, chapters consider geographies of users, norms, rules, laws, values, attitudes, routines, customs, markets, and power relations. They shed light on how mobile media make users vulnerable to tracking and surveillance but also facilitate innovative forms of mobility, space perception and placemaking. Structured in four distinct sections centered around "control and access to digital media," "mass media," "mobile media and surveillance" and "media and the politics of knowledge," the Handbook explores digital divides and other manifestations of the uneven geographies of power. It also includes an overview of the alternative social media universe created by the Chinese government. Media geography is a burgeoning field of study that lies at the intersections of various social sciences, including human geography, political science, sociology, anthropology, communication/media studies, urban studies, and women and gender studies. Academics and students across these fields will greatly benefit from this Handbook.

The author offers a comprehensive portrait of online news performance in Western countries in changing media environments. Drawing on a content analysis of 48 news outlets from different types of media organization in France, Germany, Great Britain, Italy, Switzerland, and USA, Edda Humprecht investigates the complex interplay of systemic and organizational dynamics and their impact on online news content, showing that the performance of online news media strongly varies among different media outlets. Less profit oriented outlets and those with a focus on information generally perform well offering hard news, diversity, critical distance, or analytical depth. This suggests that the divide between high and low-performing outlets is tied to the news outlet's capacity and willingness to strike a balance between their profit orientation and their normative role as information providers. Furthermore, the findings demonstrate that different dimensions of news performance are more pronounced in certain countries. This book provides new theoretical perspectives and methods for political and media scholars, and insights for journalists, policymakers, and concerned citizens.

This book explores China's currency wars with its trading partners in four Western newsmagazines: Time, The Economist, L'Express, and Der Spiegel. Based on both quantitative and qualitative approaches, the interdisciplinary approach adopted in the research draws on two analytical frameworks from the realm of critical discourse analysis; van Leeuwen's socio-semantic inventory of social-actor representation, and van Dijk's concepts of macro-rules as the overarching approaches to understand the changing dynamics of international relations and the global economy through Western media. The sample in this study consists of 160 texts, half of which are focused on China and the other half on Japan, across a period of 12 months in 2010 (China) and in 1987 (Japan). Through the comparison of Western representation betwen China and Japan, the similarities and differences in their coverage have been revealed as even more striking, with regards to global politics and the international economy.

This book aims to explore the diverse landscape of journalism in the third decade of the twenty-first century, constantly changing and still dealing with the consequences of a global pandemic. 'Total journalism' is the concept that refers to the renewed and current journalism that employs all available techniques, technologies, and platforms. Authors discuss the innovative nature of journalism, the influence of big data and information disorders, models, professionals and audiences, as well as the challenges of artificial intelligence. The book gives an up-to-date overview of these perspectives on journalistic production and distribution. The effects of misinformation and the challenge of artificial intelligence are of specific relevance in this book. Readers can enjoy with contributions from prestigious experts and researchers who make this book an interesting resource for media professionals and researchers in media and communication studies.

Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences.

The Rise and Fall of the British Press takes an artful look at the past, present and immediate future of the printed newspaper. Temple offers a thought-provoking account of the evolution of Britain's news consumption across the centuries, situating it within significant social, cultural and political currents of the time. Chapters cover: The impact of key technological developments; from the birth of print and the introduction of television, to the rise of the internet and digital media; The ever-shifting power play between political parties and the press; The notion of the 'public sphere' and how newspapers have influenced it over the decades; The role of news media during some of Europe's most significant historical events, such as the French Revolution, the First and Second World Wars and the Suez crisis; The aftermath of the Leveson inquiry and the question of increased media regulation; The successes and failures of important media players, including Baron Beaverbrook and Lord Northcliffe in the nineteenth century, and Rupert Murdoch and Mark Zuckerberg in the twentieth and twenty-first centuries. Throughout the book, parallels are drawn between current issues impacting on the press and society and those from previous decades, further illuminating the role, both historic and ongoing, of the news media in Britain. Temple concludes the book by looking to the future of print journalism, calling for a reassessment of its role in the twenty-first century, redefining what journalism should be and reasserting its value in society today. This far-reaching analysis will be an invaluable resource for both students and researchers of journalism and media studies.

Winner of the 2018 Media Ecology Association's Erving Goffman Award for Outstanding Scholarship in the Ecology of Social Interaction Winner of the Eastern Communication Association's Everett Lee Hunt Award A behind-the-scenes account of how death is presented in the media Death is considered one of the most newsworthy events, but words do not tell the whole story. Pictures are also at the epicenter of journalism, and when photographers and editors illustrate fatalities, it often raises questions about how they distinguish between a "fit" and "unfit" image of death. Death Makes the News is the story of this controversial news practice: picturing the dead. Jessica Fishman uncovers the surprising editorial and political forces that structure how the news and media cover death. The patterns are striking, overturning long-held assumptions about which deaths are newsworthy and raising fundamental questions about the role that news images play in our society. In a look behind the curtain of newsrooms, Fishman observes editors and photojournalists from different types of organizations as they deliberate over which images of death make the cut, and why. She also investigates over 30 years of photojournalism in the tabloid and patrician press to establish when the dead are shown and whose dead body is most newsworthy, illustrating her findings with high-profile news events, including recent plane crashes, earthquakes, hurricanes, homicides, political unrest, and war-time attacks. Death Makes the News reveals that much of what we think we know about the news is wrong: while the patrician press claims that they do not show dead bodies, they are actually more likely than the tabloid press to show them-even though the tabloids actually claim to have no qualms showing these bodies. Dead foreigners are more likely to be shown than American bodies. At the same time, there are other unexpected but vivid patterns that offer insight into persistent editorial forces that routinely structure news coverage of death. An original view on the depiction of dead bodies in the media, Death Makes the News opens up new ways of thinking about how death is portrayed.

This volume examines the effects of Donald Trump's presidency on journalistic practices, rhetoric, and discourses. Rooted in critical theory and cultural studies, it asks what life may be like without Trump, not only for journalism but also for American society more broadly. The book places perspectives and tensions around the Trump presidency in one spot, focusing on the underlying ideological forces in tensions around media trust, Trumpism, and the role of journalism in it all. It explores how journalists dealt with racist rhetoric from the White House, relationships between the Office of the President and social media companies, citizens, and journalists themselves, while questioning whether journalism has learned the right lessons for the future. More importantly, chapters on liberal media "bias," the First 100 Days of the Biden Presidency, gender, and race, and how journalists should adopt measures to "reduce harm" hint as to where politics and journalism may go next. Reshaping the scholarly and public discourse about where we are headed in terms of the presidency and publics, social media, and journalism, this book will be an important resource for scholars and graduate students of journalism, media studies, communication studies, political science, race and ethnic studies and sociology.

Exploring startup journalism and digital media platform trends in China, Taiwan and Southeast Asia, this book offers a practical insight into how to launch and run successful news operations as digitisation spreads through the region. Drawing from a range of case studies of news and journalism startups, including Malaysiakini, Hong Kong Free Press, The News Lens of Taiwan, Thailand's The Standard, Ciwei Gongshe of China, Indonesia's IDN Media, Sabay of Cambodia and Frontier Myanmar, this book provides tips on how to launch a news media startup, how to find funding and how to sustain and scale the enterprise. Blending a theoretical approach with core business and newsgathering expertise, the author offers an engaging overview of contemporary entrepreneurial concepts and their vital relationship in finding new markets for journalism today. Entrepreneurial journalism in greater China and Southeast Asia is an invaluable resource for both students and professionals interested in new media, startups and the Asian media market.

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors-both scholars and practitioners-include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

In Reporting Immigration Conflict: Opportunities for Peace Journalism, Mariely Valentin-Llopis examines the role of American and Mexican media in promoting harsh views against Central American migrants. This examination focuses on the U.S. southwestern border crossing conflict in 2014 and 2019, both separate consequential periods in time. Valentin-Llopis contextualizes migrants' plight with careful consideration to unaccompanied minor migrants and the family separation crisis. As a counterpoint, the author also takes the news content analysis through a historical journey to when news reporters seemingly bent traditional journalism principles to protect Cuban children refugees fleeing the Castro regime and communism, showing that it is possible to provide fair depictions of migrants and their struggles. Valentin-Llopis challenges journalism's traditional approach to news production by introducing the peace journalism rubric to immigration reporting. Scholars of international relations, journalism, history, and minority studies will find this book particularly useful, while media practitioners in the field can also find practical approaches to transforming their work for the benefit of peace solutions to pressing transnational conflicts.

Since independence in 1947 India has remained a stable and functioning democracy in the face of enormous challenges. Amid a variety of interlinking contraries and a burgeoning media - one of the largest in the world - there has been a serious dearth of scholarship on the role of journalists and dramatically changing journalism practices. This book brings together some of the best known scholars on Indian journalism to ask questions such as: Can the plethora of privately run cable news channels provide the discursive space needed to strengthen the practices of democracy, not just inform results from the ballot boxes? Can neoliberal media ownership patterns provide space for a critical and free journalistic culture to evolve? What are the ethical challenges editors and journalists face on a day-to-day basis in a media industry which has exploded? In answering some of these questions, the contributors to this volume are equally sensitive to the historical, social, and cultural context in which Indian journalism evolved, but they do not all reach the same conclusion about the role of journalism in Indian civil society and democracy. This book was originally published as a special issue of Journalism Studies.

Journalism Research in Practice: Perspectives on Change, Challenges, and Solutions is a unique collection of research on journalism written for journalists and wider audiences. Based on scholarship previously published in Journalism Practice, Journalism Studies, and Digital Journalism, authors have updated and rewritten their works to make connections to contemporary issues. These 28 studies include perspectives on modern-day freelancing, digitization, and partisan influences on the press. They appear in four distinct sections: * Addressing Journalism in Times of Social Conflict * Advancements in New Media and Audience Participation * Challenges and Solutions in a Changing Profession * Possibilities for Journalism and Social Change This book is a collection by leading scholars from the field of Journalism Studies who have revisited their previous work with the intent of asking more questions about how journalism looks, works, and is preparing for the future. From coverage on Donald Trump and alt-right media to media trust, verification, and social media, this volume is relevant for practicing journalists today who are planning for tomorrow, students learning about the field and its debates, and scholars and educators looking for approachable texts about complex issues.