The world is changing, and so are our donors. In the future, it
will become even more important for organizations to find leads,
supporters and new donors online - because digitization is a
bottleneck in fundraising.This book highlights universal
fundraising opportunities. It explains the fundamentals of lead
community fundraising and why, especially in digital times, it is
important to start with the people - the community. The main topic
of the book is the current state of digital fundraising, which is
becoming more and more important. More than 45 examples from
international fundraising practices provide a valuable foundation
for all practitioners in this field.
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