Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic FieldThe controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding: Journalists' motives Press outlets and their audiences Proactive and reactive PR How to handle difficult interviews The risks of "going public" on an issue This hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.

The foundational reference in dermal toxicology, this classic text has been completely revised to bring it up to date in the new Eighth Edition, with almost a third of its chapters being newly added. The structure of the text has also been reorganized to enable easier location of a topic of interest. With contributions from leading international experts, this continues the tradition of providing unsurpassed theoretical and practical guidance for all those working on research aspects, on practical clinical issues, and on the regulatory aspects of exposure to toxic substances. This new edition contains updates to each chapter and contributions from leading international experts, provides an in-depth summary of research and regulatory applications related to dermal toxicology and pharmacology, presents many new chapters that describe the latest advances in dermatotoxicology, and addresses various levels of expertise regarding the development and use of dermal exposure data. New chapters include those on safety terminology, pharmacogenetics and dermatology, ethnic differences in skin properties, and the principles and practice of percutaneous absorption.

With a large number of clinical photographs, Making Decisions and Avoiding Complications in Skin Flaps is an atlas intended for the surgeon who already has a grasp of the fundamentals and mechanics of flap repair, but may need additional ideas on selecting an appropriate flap for a given defect. Divided into three sections, the book begins with a section on repairs organized by location on the body. Rather than an exhaustive list of all flaps ever used, the book focuses on the ones the authors have successfully used on a routine basis. The second section contains repairs organized by flap type and the third section contains clinical photographs of suboptimal results with a discussion of what may have gone wrong and what could have been done differently to obtain a better result. The intent of this text is not to showcase results but to present flap options for different defects and anatomic sites. Each example includes a photograph showing the defect and a second showing the repair. When available and/or of educational value, illustrations of the flap or long-term follow-up photos are supplied. Throughout the text, surgical pearls are presented in bold text which can help optimize a particular flap's success rate and/or aesthetic outcome. These pearls have also been compiled into an addendum at the end of the book.

Written by leading experts in the field and designed for dermatologists and residents, this book includes evidence-based medicine that underscores the clinical data, as well as practical tips on how to use both biologic and systemic agents in the field of dermatology. In the past decade, there have been several groundbreaking advances in medical dermatology. Novel biologic and systemic agents have been developed to treat inflammatory disorders, including psoriasis and atopic dermatitis, as well as skin malignancies such as melanoma. Biologic and Systemic Agents in Dermatology encompasses these developments by describing the mechanism of action of these various agents and the clinical efficacy and safety to treating these respective disorders. The utilization of biologic and systemic agents in other dermatologic conditions, pharmacoeconomics, pharmacovigilance, and clinical trials outcomes are discussed as well as topics including tumor necrosis, conventional systemic agents for psoriatic disease, and oral agents for atopic dermatitis.

This manual offers detailed, step-by-step guidance to dermatologic surgical procedures. The coverage provides three main sections - General Dermatologic Surgery, Cosmetic Surgery, Lasers and Miscellaneous topics - over 60 chapters with a concise templated format. Each chapter features five sections: pre-operative care, step by step surgical technique, post operative care and follow up, complications, and prevention and management of complications. Filled with clear descriptions and illustrations (5-10 per procedure), this manual and accompanying DVD provides physicians with updated and easy-to-read information for quick review and reference.

"CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase."

In many cases the care of difficult wounds remains unchartered territory: here, international experts from a variety of disciplines provide a 'hands-on' approach to diagnosis and wound management. This acclaimed pictorial guide to wound management provides readers with a broad exposure to cutaneous wounds, both acute and chronic. Each photograph is a clinical vignette that can stand on its own, with a description of the critical diagnostic and therapeutic considerations of each case; many of the clinical situations also have substantial follow-up documentation, thus ensuring a more complete exposure to the problems encountered and the solutions offered. Readers will feel they are 'at the bedside', analysing the wounds with the experts.

Publications on aesthetic rejuvenation often start with the treatment-such as fillers or lasers-and then work back to the patient problem. Comprehensive Aesthetic Rejuvenation: A Regional Approach starts from the perspective of what the patient perceives as the problem region of the body. It then moves to the appropriate range of treatments that can be offered and discusses how outcomes can be improved. Topics include: The new growth agent for eyelashes Multimodal approaches to healthy skin Aesthetic considerations in ethnic skin Hair loss and transplantation New developments in less invasive fat and cellulite treatments Body contouring surgery Enhanced with more than 200 color illustrations, this volume is an essential resource for all aesthetic and plastic surgeons.

Global movement of people leads to the global movement of disease

International travel enables skin diseases to move around the world with increasing ease. Skin diseases transmitted through casual contact with people, animal vectors and a foreign environment are particularly prone to transport. Dermatologists need to recognize the signs and symptoms of disease not native to their environment to enable proper diagnosis and care.

"Imported Skin Diseases" provides a clinical guide to the foreign diseases increasingly seen in 'Western' clinics. With a focus on accurate diagnosis and effective therapy, the book covers: Differences between pigmented and non-pigmented skinViral, bacterial and fungal InfectionsParasitic infestationsSexually transmitted diseasesAquatic diseases

Written by an international team of experts, with practical tips throughout, "Imported Skin Diseases" prepares you for the unusual skin diseases you are increasingly likely to see in your clinic.

Cosmetics for skin, hair, and nails play a vital part in the management and treatment of many dermatological conditions; unfortunately, they may also at times be the cause of some dermatological problems. They are therefore subjects where dermatologists need to be aware of the major commercial developments taking place, in addition to the many common Over The Counter products already available, in order to be vigilant in checking the possible benefits or disadvantages for patients.

This text takes a serious look at the integration of skin care products, cosmetics, hair adornments, and nail cosmetics in the daily practice of dermatology, expanding the realm of disease treatment beyond diagnosis and treatment into the maintenance phase of healthy skin, hair, and nails.

The American Acne and Rosacea Society is dedicated to advancing the science related to acne and rosacea and to enhancing communication between those interested in these diseases. This text is not meant to be a comprehensive treatise on all aspects of acne, but rather to address major points of interest by acknowledged thought leaders in the field in the hope that it will lead to further research, discussion, and refinement of our concepts of both the pathogenesis and the treatment of acne.

Approaches skin disorders morphologically. Emphasises on key diagnostic clinical points. Includes different presentations of common skin conditions. Emphasises on common clinical conditions presenting in a routine OPD. Includes good quality clinical photographs.

Alterations in the amount of subcutaneous fat lead to significant changes in appearance, whether from excess (as seen in bodily obesity) or in loss of fat (as seen in facial lipodystrophy associated with the aging process). Disorders of Fat and Cellulite: Advances in Diagnosis and Treatment incorporates the current knowledge of the physiology of fat with the numerous treatment modalities available today. This unique and illustrated source is an important review and reference source for any practitioner dealing with the cosmetic treatment of adipose tissue and cellulite. Fat disorders -- particularly of cellulite and of lipodystrophy -- are of great interest to all involved in cosmetic dermatology worldwide. Providing an overview of the current state of knowledge of the pathophysiology involved, this text explores the most up-to-date approaches to treatment, including medical, surgical, and cosmetic options.

Minimally invasive aesthetic procedures continue to be popular with patients, so many medical practitioners who have not previously specialized in the field or practiced very widely are either turning to this area or expanding the range of treatments they currently offer. These practitioners require a basic primer to get them up to speed on the details of treatments, as well as expert tips on the idiosyncratic demands involved in running an aesthetic practice. The Cosmetic Bootcamp meetings began as a way for colleagues in dermatology, plastic surgery, ophthalmology, and otorhinolaryngology to teach each other in a collegial environment. The meetings are designed to provide physicians in these specialties a forum to exchange ideas, explore new technologies and techniques, and discuss ways to improve patient care. The focus is on advancing the science and outcomes using a multidisciplinary approach. Drawn from these meetings, Cosmetic Bootcamp Primer: Comprehensive Aesthetic Management presents a succinct but comprehensive textbook from a team with extensive experience in training newcomers to the field of aesthetic practice. The first part of the text details how a practice needs to be run for optimum impact and efficiency. Both new and seasoned practitioners will find much advice in this section for improving their daily office operation to help them compete effectively. The second section reviews the essentials of the clinical treatments. Each of the core aesthetic specialties are included, and chapters contain what the editors consider essential information as well as a few "pearls." The book is supplemented with downloadable resources to enable users to experience the flavor of the actual Cosmetic Bootcamp meetings. Future versions of this text will include internet-based interactions to foster further discussions. For those interested in a more direct interaction, please visit Cosmetic Boot Camp to see dates for upcoming meetings.

A comprehensive practical guide to all types of nail surgery, including some cosmetic procedures, this is a master-class for those wishing to perform nail surgery, with clear descriptions of each stage involved and of any complications and how to deal with them.

Practitioners of aesthetic medicine and surgery already have a series of textbooks instructing on how to treat the standard patient. Unfortunately, they also have patients who do not conform to the average-those who are of a different age, or sex, ethnicity, or medical history, or who have special social requirements. Aesthetic Rejuvenation Challenges and Solutions: A World Perspective pools the expertise of top aesthetic practitioners who look at those complicated areas that tend to be ignored in the more standard textbooks and provides advice on managing these areas of special challenge that arise in clinical practice. The book contains extensive material on "non-standard" and "non-textbook" patients. It discusses how to evaluate these patients, and when to decide that a patient is not suited for a particular procedure. It discusses the treatment of patients of different ethnic groups, and provides guidance on how to manage patient expectations and deal with dissatisfied patients.

This newly reorganized and expanded Second Edition of the revolutionary reference guide, Atopic Dermatitis, is the only available text devoted to discussing all aspects of this common disease. Appealing to dermatologists, allergists, family practitioners, and pediatricians in daily practice, as well as physician scientists, medical students, and experimental investigators, this stand-alone guide addresses recent breakthrough discoveries in genetics and new milestones in immunological research in dermatology. New highlights in the Second Edition: 12 brand new chapters that encompass the latest research the latest advances, including regulatory and Th17 cells in atopic dermatitis, cytokines and chemokines, virus infections, autoantigens, specific immunotherapy, the immune system and atopic dermatitis, and neuromediators and the pathophysiology of pruritus coverage of the most recent areas of advancement: pathophysiology, mechanisms and cellular aspects, epidemiologic, genetic, and immunologic aspects of atopic dermatitis

Designed with practicing dermatologists, dermatology trainees, physicians, and scientists interested in photoprotection in mind, this concise and highly illustrated guide provides the latest knowledge of photoprotection in dermatology and cosmetic science. "Clinical Guide to Sunscreens and Photoprotection" also addresses recent important international and domestic regulatory activity and requirements on the use of novel sun protective chemicals and proper labeling of products to ensure increased consumer awareness.

This concisely written, problem-oriented text explores:

Focusing on the scientific basis of skin moisturization, this expanded "Second Edition" explores a wide range of topics, from the biological aspects of the skin to the formulation of the active ingredients in skin moisturizers. Ideal for dermatologists, cosmetic scientists, and clinical scientists interested in the treatment of xerotic skin conditions, "Skin Moisturization "discusses the latest technology and trends in the ever-growing and changing cosmetic industry.

Key features in the "Second Edition"include:

Recent advances in our understanding of the development and morphology of normal skin have led to improved methods to deliver therapeutic compounds to selected targeted areas both within the skin and systemically. This reference provides a clear overview of pharmaceutical and cosmetic practices, drugs, and therapies to manage and treat major and minor skin disorders. Written for scientists interested in dermatological therapy and marketers of pharmaceutical and cosmetic products, the text is also useful for students developing strong research methods. The book covers drugs used to manage a range of skin disorders and the site where the effect is sought. It examines the efficiency and delivery of topical therapies, including various pharmaceutical therapies. It also explains how percutaneous absorption is affected by age, skin, site, race, skin disease, and damage and product form. Particular emphasis is on novel treatment approaches for major skin diseases and injuries pertaining to wounds and burns.

The source Dermal Absorption and Toxicity Assessment supplies a state-of-the-art overview of the dermal absorption process, and is divided into six well organized sections. Written by internationally recognized experts in the field, this Second Edition is a complete revised and updated text, covering the wide range of methods used to assess skin absorption and the various governmental and industrial programs concerned with skin permeation and toxicity. These include alternative in silico, in vitro, and in vivo strategies to conduct studies for regulatory requirements. To make room for this new expanded content, the editors are publishing a concurrent text entitled: Dermatological and Cosmetic Development with a concentration on subjects concerned with dermatological and cosmetic therapies

Treating patients with facial dermatoses is an important aspect of dermatological practice, and this color-illustrated monograph on the most important disorders and their current management will be of value to all dermatologists in training, as well as those who are established in the profession and in allied specialties.

Addressing one of the most commonly encountered conditions seen by the dermatologist, this source analyzes the pathophysiology, evaluation, diagnosis, clinical features, and control of acne. With full-color illustrations, this source delves into the available treatment options for difficult cases of acne and scarring and provides expert discussions of management regimens including topical and systemic therapies, laser treatments, and new medications.

This outstanding dermatopathology atlas emphasizes the correlation of pathological findings with clinical presentations and presents a reader-friendly approach to the diagnosis and interpretation of skin biopsy results. With an abundance of color clinical and histologic photographs, and descriptions of numerous dermatological diseases and conditions, this source is a must-have for anyone preparing for dermatology or pathology board exams, or for those desiring a strong understanding of the clinical or pathological presentations of disease.

This book identifies the most common presentations and essential features of top dermatological conditions in patients with skin of color. It presents practical information in a case-based organization to assist dermatologists in clinical decision making, and discusses important cultural beliefs that must be considered in order to provide optimal care to patients with skin of color. There is an increasing demand for dermatologic treatments in patients with skin of color, as well as an accompanying need for education and training in this quickly expanding market. Skin of color is a key topic within dermatology as specific conditions can be harder to diagnose effectively in darker skin, and patients' treatment can be compromised by this. Clinical Cases in Skin of Color: Medical, Oncological and Hair Disorders, and Cosmetic Dermatology is a concise resource with practical guidance for board certified dermatologists and dermatologists in training.

The cornerstone of any dermatologic library, this Third Edition is greatly expanded and revised to provide more than 80 new and updated chapters on topics essential for the surgical dermatologist in day-to-day clinical practice. With outstanding coverage of emerging and established surgical strategies, cosmetic techniques, and reconstruction methods, this source offers high-quality color photographs and clinical images that carefully navigate readers through key anatomical structures and provides intricate detail unsurpassed by any competing text.
Unrivaled in breadth and scope, there is no other existing text that covers key topics in dermatologic surgery in greater detail!