The horror of the First World War brought out a characteristic response in a group of English artists, who resorted to black humour. Among these, John Hassall, a pioneering British illustrator and creator of the influential 'Skegness is so bracing' poster, holds a special place. Early in the war, he hit on the idea of drawing a parody of the Bayeux Tapestry to satirize German aggression and add to the growing genre of war propaganda. Taking the scheme of the famous tapestry which celebrates William the Conqueror's invasion of England, Hassall uses thirty pictorial panels to tell the story of Kaiser Wilhem II's invasion of Luxembourg and Belgium. In mock-archaic language he narrates the progress of the German army, never missing an opportunity to lampoon 'bad' behaviour: 'Wilhelm giveth orders for frightfulness.' The caricatured Germans loot homes, make gas from Limburg cheese and sauerkraut, drink copious amounts of wine and shamefully march through Luxembourg with 'women and children in front.' With comic inventiveness Hassall adapts the borders of the original to illustrate the stereotypical objects with which the English then associated their enemy: they are decorated with schnitzel, sausages, pilsner, wine corks and wild boar. Drawn with Hassall's distinctive flat colour and striking outlines, Ye Berlyn Tapestrie is a fascinating historical example of war-induced farce, produced by a highly talented artist who could not then have known that the war was set to last for another two years. Together with an introduction which sets out the historical background of its creation, every page of this rarely seen publication is reproduced here in a fold-out concertina, just like the original, to resemble the style of the Bayeux Tapestry.

For more than two decades, players have lead the zerg, protoss, and terrans into battle for galactic dominance in StarCraft, StarCraft II, and multiple campaign expansions. The Cinematic Art of StarCraft offers a detailed view into the history and philosophy of Blizzard's revolutionary cinematics team. Focusing on the craft and storytelling of cinematics and filled with anecdotes from the creators, The Cinematic Art of StarCraft gives fans a unique peek into the cinematics that have wowed millions of fans across the Koprulu sector.

When watching a masterful sketcher, it seems that they create elaborate sketches with ease, tracing their pencils on the page and bringing to life rich and detailed drawings. After sweating away hours trying to create a simple sketch, you may find that yours pales in comparison, looking amateurish and unprofessional. Why is it that you can't do what these 'masters' can? While many assume the difference comes down to accurate strokes and natural talent, you couldn't be further from the truth. Accuracy is not everything - confidence is. And, in this book, Hlavacs helps you to build up your confidence, moving through each layer of drawing and helping you understand exactly why one drawing looks more professional than another. This book breaks down the fear around sketching, walking you through how to create intricate sketches without difficulty. No other book teaches sketching in such a natural way, allowing anyone - no matter levels of talent or their past in drawing - to learn how to make this beautiful skill an intuitive process. Hlavacs demonstrates sketching as a pathway of logical steps, starting with the most basic elements and then adding further layers to the sketches as the book progresses. With a range of exercises to move through and pages filled with the psychology of why humans are drawn to certain sketches over others, this book will turn you into the master you've always admired. Instead of aiming for perfection, Hlavacs teaches you how to draw emotionally, using confidence in place of skill and understanding in place of talent. No matter who you are, The Exceptionally Simple Theory of Sketching will give you rules and demonstrations that will turn every sketch you create into a masterpiece.

For fans of big-screen monster films, KAIDA Yuji is a very well known name. Best known for his vivid illustrations of Godzilla and other popular Toho kaiju, some of Mr KAIDA's most beautiful work is presented here in this full-color flexicover volume. This book's 128 pages are packed with lush artwork, including a brand new piece showing Godzilla in London, created especially for this book.Whether you are an admirer of this Japanese master's work or just a fan of monster movie art, this book is an essential purchase!

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale mind, and that ultimately good branding is about expressing a difference. He shows concisely how to approach brand management holistically throughout the organisation and emphasises which key elements truly impact a brand's success. His argument about the need to differentiate is compelling and provides the reader with a step by step approach on how to build a powerful brand. Written from both a strategic and practical perspective it is a road map on how to manage brands beyond the text book concepts and popular cliches. A must read for any senior executive.

Towering billboards featuring photorealistic portraits of popular cinema stars and political leaders dominated the cityscape of Chennai, in the south Indian state of Tamil Nadu, throughout the second half of the twentieth century. Studying the manufacture and reception of these billboards known locally as banners and cutouts within the context of the entwined histories of the cinema industry and political parties in Tamil Nadu, Preminda Jacob reveals the broader significance of these fragments of visual culture beyond their immediate function as pretty pieces of advertising. Jacob analyzes the juxtaposition of cinematic and political imagery in the extra-cinematic terrain of Chennai's city streets and how this placement was pivotal to the elevation of regional celebrities to cult status. When interpreting these images and discussing their political and cultural resonance within the Tamil Nadu community, Jacob draws upon multiple perspectives to give appropriate context to this fascinating form of visual media."

As founder of one of the first branding firms in Los Angeles, California, HOW Creative, Howard A. Lim has been building Authentic Brands for more than two decades. His passion is in supporting and empowering businesses to transform products and services into rich brand experiences that motivate and inspire from the inside culture out. He has shepherded the brands of emerging and leading Fortune 100 companies such as DreamWorks, Mattel, Xerox, Fujitsu and Honda, influencing billions of dollars in clients' profits, brand value and equity.