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Books > Social sciences > Psychology > Cognition & cognitive psychology > Intelligence

The Nature of Intelligence (Paperback): L.L. Thurstone The Nature of Intelligence (Paperback)
L.L. Thurstone
R1,661 Discovery Miles 16 610 Ships in 10 - 15 working days

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Brain, Mind, and the External Signs of Intelligence (Psychology Revivals) (Hardcover): Bernard Hollander Brain, Mind, and the External Signs of Intelligence (Psychology Revivals) (Hardcover)
Bernard Hollander
R5,219 Discovery Miles 52 190 Ships in 10 - 15 working days

Born in Vienna in 1864, Bernard Hollander was a London-based psychiatrist. He is best known for being one of the main proponents of phrenology. This title originally published in 1931 looks at the different regions of the brain and their various functions in relation to intelligence. From the preface: "The records of cases collected by the author, including some of his own, point to there being at least three main regions of totally different functions.... Of these three regions, the frontal is by far the largest in man and the most important, being the region for the manifestation of the highest intellectual abilities." Back in print this is a chance to read all about the study of the brain, mind and external signs of intelligence from the early twentieth century.

Intelligence in Ape and Man (Psychology Revivals) (Paperback): David Premack Intelligence in Ape and Man (Psychology Revivals) (Paperback)
David Premack
R1,580 Discovery Miles 15 800 Ships in 10 - 15 working days

What is language and what is the nature of the intelligence that can acquire it? This volume, originally published in 1976, describes 10 years of research devoted to these questions. The author describes his programmatic research of decomposing language into atomic constituents, designing and applying training programs for teaching these to chimpanzees, and for teaching chimps major human ontological categories, as well as for interrogative, declarative, and imperative sentence forms. The volume details the progress from teaching apes simple predicates such as same-different, to more complex predicates such as if-then, and the success of the program led to the following questions directly related to intelligence: What made the training program effective? What is the cognitive equipment of the species which enables it to learn language? What does this tell us about human intelligence? The answers were suggested in terms of conceptual structure, representational capacity, memory and the ability to handle second-order relations. The results of this experimentation, which resulted in synonymy in some animals, shed light not only on the nature of language, but the nature of intelligence as well. One of the earliest ape language and intelligence studies, today this classic can be read and enjoyed again in its historical context.

Psychology for Musicians - Understanding and Acquiring the Skills (Paperback, 2nd Revised edition): Robert H Woody Psychology for Musicians - Understanding and Acquiring the Skills (Paperback, 2nd Revised edition)
Robert H Woody
R1,098 R1,031 Discovery Miles 10 310 Save R67 (6%) Ships in 10 - 15 working days

In recent years, a psychological perspective has gained increasing acceptance in the education provided to musicians: teachers, performers, and "creatives" alike. Research in music psychology has revealed how musicians acquire the ability to convey emotional intentions as sounded music, how listeners perceive it as feelings and moods, and how this powerful process relates to social and cultural dynamics. Of course, people who identify as musicians have special interest in these matters. A well-cited volume ever since its initial publication in 2007, Psychology for Musicians is now brought up-to-date in a second edition, particularly in expanding outside the exclusive context of Western formal/academic settings. This new edition draws on insights from recent research in music psychology, combining academic rigor with accessibility to offer readers research-supported ideas that they can readily apply in their musical activities.

The Psychology Of Men Of Genius (Paperback): Kretschmer Ernst The Psychology Of Men Of Genius (Paperback)
Kretschmer Ernst
R1,656 Discovery Miles 16 560 Ships in 10 - 15 working days

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

The Experience of Thinking - How the Fluency of Mental Processes Influences Cognition and Behaviour (Paperback): Christian... The Experience of Thinking - How the Fluency of Mental Processes Influences Cognition and Behaviour (Paperback)
Christian Unkelbach, Rainer Greifeneder
R1,700 Discovery Miles 17 000 Ships in 10 - 15 working days

When retrieving a quote from memory, evaluating a testimony s truthfulness, or deciding which products to buy, people experience immediate feelings of ease or difficulty, of fluency or disfluency. Such "experiences of thinking" occur with every cognitive process, including perceiving, processing, storing, and retrieving information, and they have been the defining element of a vibrant field of scientific inquiry during the last four decades.

This book brings together the latest research on how such experiences of thinking influence cognition and behavior. The chapters present recent theoretical developments and describe the effects of these influences, as well as the practical implications of this research. The book includes contributions from the leading scholars in the field and provides a comprehensive survey of this expanding area. This integrative overview will be invaluable to researchers, teachers, students, and professionals in the field of social and cognitive psychology.

What Makes You Clever: The Puzzle Of Intelligence (Hardcover): Derek Partridge What Makes You Clever: The Puzzle Of Intelligence (Hardcover)
Derek Partridge
R2,001 Discovery Miles 20 010 Ships in 10 - 15 working days

From Black Holes and Big Bangs to the Higgs boson and the infinitesimal building blocks of all matter, modern science has been spectacularly successful, with one glaring exception - intelligence. Intelligence still remains as one of the greatest mysteries in science.How do you chat so effortlessly? How do you remember, and why do you forget? From a basis of ten maxims What Makes You Clever explains the difficulties as well as the persuasive and persistent over-estimations of progress in Artificial Intelligence. Computers have transformed our lives, and will continue to do so for many years to come. But ever since the Turing Test proposed in 1950 up to IBM's Deep Blue computer that won the second six-game match against world champion Garry Kasparov, the science of artificial intelligence has struggled to make progress.The reader's expertise is engaged to probe human language, machine learning, neural computing, holistic systems and emergent phenomenon. What Makes You Clever reveals the difficulties that scientists grapple with in their efforts to understand your cleverness, and points to possible ways forward.

Health Security Intelligence (Hardcover): Michael S. Goodman, James M. Wilson, Filippa  Lentzos Health Security Intelligence (Hardcover)
Michael S. Goodman, James M. Wilson, Filippa Lentzos
R4,205 Discovery Miles 42 050 Ships in 10 - 15 working days

Health Security Intelligence introduces readers to the world of health security, to threats like COVID-19, and to the many other incarnations of global health security threats and their implications for intelligence and national security. Disease outbreaks like COVID-19 have not historically been considered a national security matter. While disease outbreaks among troops have always been a concern, it was the potential that arose in the first half of the twentieth century to systematically design biological weapons and to develop these at an industrial scale, that initially drew the attention of security, defence and intelligence communities to biology and medical science. This book charts the evolution of public health and biosecurity threats from those early days, tracing how perceptions of these threats have expanded from deliberately introduced disease outbreaks to also incorporate natural disease outbreaks, the unintended consequences of research, laboratory accidents, and the convergence of emerging technologies. This spectrum of threats has led to an expansion of the stakeholders, tools and sources involved in intelligence gathering and threat assessments. This edited volume is a landmark in efforts to develop a multidisciplinary, empirically informed, and policy-relevant approach to intelligence-academia engagement in global health security that serves both the intelligence community and scholars from a broad range of disciplines. The chapters in this book were originally published as a special issue of the journal, Intelligence and National Security.

Memory, Thinking and Language (PLE: Memory) - Topics in Cognitive Psychology (Hardcover): Judith Greene Memory, Thinking and Language (PLE: Memory) - Topics in Cognitive Psychology (Hardcover)
Judith Greene
R2,365 Discovery Miles 23 650 Ships in 10 - 15 working days

In the ten years prior to its original publication in 1987, cognitive psychology uncovered the increasingly important role of knowledge stored in memory and the integrated nature of cognitive processes. In Memory, Thinking and Language the author takes these three traditional topics and places them within the new cognitive approach. Judith Greene's 1975 book Thinking and Language, proved to be a highly successful student resource. This book provides an equally clear introduction to complex ideas. It also emphasises the practical applications of cognitive psychology for teaching and learning as well as for everyday life.

The Growth Of Logical Thinking From Childhood To Adolescence - AN ESSAY ON THE CONSTRUCTION OF FORMAL OPERATIONAL STRUCTURES... The Growth Of Logical Thinking From Childhood To Adolescence - AN ESSAY ON THE CONSTRUCTION OF FORMAL OPERATIONAL STRUCTURES (Paperback)
Piaget Jean &. Inhelder Brbel
R1,530 Discovery Miles 15 300 Ships in 10 - 15 working days

First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

The Growth Of Reason - A Study of the Role of Verbal Activity in the Growth of the Structure of the Human Mind (Paperback):... The Growth Of Reason - A Study of the Role of Verbal Activity in the Growth of the Structure of the Human Mind (Paperback)
Frank Lorimer
R1,513 Discovery Miles 15 130 Ships in 10 - 15 working days

First Published in 1999. looking at the role of speech and language in the growth of the mind, intellect and in how human's reason.

Human Information Processing - Tutorials in Performance and Cognition (Hardcover): Barry H. Kantowitz Human Information Processing - Tutorials in Performance and Cognition (Hardcover)
Barry H. Kantowitz
R3,813 Discovery Miles 38 130 Ships in 10 - 15 working days

Originally published in 1974, this volume presents seven detailed views of human information processing at the time. While no single volume can do justice to the breadth of the area, it was hoped that the present selections reflected both the content and methodological approaches currently used by experimental psychologists concerned with the issues and problems of human information processing. The organization of the book is simple, proceeding from the human performance end of the continuum, an overview of which is given in the first chapter. Successive chapters are progressively more concerned with human cognition, and the last chapter gives an overview of human cognition. The intervening chapters are devoted to more specific topics and yield a detailed portrait of the models, findings, and methodology of human information processing.

Strategies for Creative Problem Solving (Paperback, 3rd edition): H Fogler, Steven LeBlanc, Benjamin Rizzo Strategies for Creative Problem Solving (Paperback, 3rd edition)
H Fogler, Steven LeBlanc, Benjamin Rizzo
R1,896 R1,498 Discovery Miles 14 980 Save R398 (21%) Ships in 10 - 15 working days

A Tested, Proven Approach to Problem Solving-Updated with New Material and Current, Real-Life Examples Strategies for Creative Problem Solving, Third Edition, will help you hone your creative skills and apply those skills to solve nearly any problem. Drawing on National Science Foundation-funded, advanced research that studied problem-solving techniques in all areas of modern industry, this book presents a comprehensive, systematic problem-solving framework. Through hands-on techniques and exercises drawing on realistic examples, you will learn how to approach an ill-defined problem, identify the real problem, generate and implement the best solution, evaluate what you've learned, and build on that knowledge. This third edition has been updated and revised, further enhancing its value for engineers, technical practitioners, students, and anyone who wants to improve their problem-solving skills. Updates include More than twenty-five new examples-based on recent, real-world events and topics-that illustrate the various problem-solving techniques Expanded coverage of critical thinking and reasoning An introduction to structured critical reasoning New discussion of managing complex change Expanded and improved explanations of the components of problem-solving strategies The first edition of this book earned ASEE's 1996 Meriam-Wiley Distinguished Author Award, and now it's more focused and useful than ever. Companion Web Site The book's companion Web site (www.engin.umich.edu/scps) is a valuable resource for students and instructors. The site contains Interactive Computer Modules: Seven simulations linked to the book's content and designed to deepen your expertise with every stage of the problem-solving process Summary Notes: Chapter-specific material that highlights important points in each chapter-excellent for classroom presentations and concept review Professional Reference Shelf: Additional examples and problem-solving materials Additional Study Materials: Course syllabi and Web links to related material

Psychology of Reasoning - Theoretical and Historical Perspectives (Paperback): Ken Manktelow, Man Cheung Chung Psychology of Reasoning - Theoretical and Historical Perspectives (Paperback)
Ken Manktelow, Man Cheung Chung
R1,714 Discovery Miles 17 140 Ships in 10 - 15 working days

This collection brings together a set of specially commissioned chapters from leading international researchers in the psychology of reasoning. Its purpose is to explore the historical, philosophical and theoretical implications of the development of this field. Taking the unusual approach of engaging not only with empirical data but also with the ideas and concepts underpinning the psychology of reasoning, this volume has important implications both for psychologists and other students of cognition, including philosophers. Sub-fields covered include mental logic, mental models, rational analysis, social judgement theory, game theory and evolutionary theory. There are also specific chapters dedicated to the history of syllogistic reasoning, the psychology of reasoning as it operates in scientific theory and practice, Brunswickian approaches to reasoning and task environments, and the implications of Popper's philosophy for models of behaviour testing. This cross-disciplinary dialogue and the range of material covered makes this an invaluable reference for students and researchers into the psychology and philosophy of reasoning.

Thinking and Reasoning - Psychological Approaches (Hardcover): Jonathan Evans Thinking and Reasoning - Psychological Approaches (Hardcover)
Jonathan Evans
R1,352 Discovery Miles 13 520 Ships in 10 - 15 working days

The subject of thinking is the oldest in the whole science of psychology, going back to well before the separation of the disciplines of philosophy and psychology. Originally published in 1983, this collection of up-to-date critical essays about thinking - with particular emphasis on reasoning - is written from the perspective of psychologists who are themselves actively engaged in research into the nature of human thought. The editor's introduction identifies the major issues which have traditionally concerned students of human thought, and provides an historical background. It describes how at first the subject was studied by introspection, and how this method fell into disrepute at the end of last century. A satisfactory alternative has not yet emerged, although much recent work is based on the information-processing model, which sees the brain as a sophisticated computer. Consequently the papers presented in this volume deal with a wide range of issues, and a number of different experimental tasks and paradigms. They cover most current approaches to the theory and methodology of cognitive psychology, including problem solving, the relationship between language and thought, and reasoning.

The Psychology of Deductive Reasoning (Hardcover): Jonathan Evans The Psychology of Deductive Reasoning (Hardcover)
Jonathan Evans
R4,363 Discovery Miles 43 630 Ships in 10 - 15 working days

Originally published in 1982, this was an extensive and up-to-date review of research into the psychology of deductive reasoning, Jonathan Evans presents an alternative theoretical framework to the rationalist approach which had dominated much of the published work in this field at the time. The review falls into three sections. The first is concerned with elementary reasoning tasks, in which response latency is the prime measure of interest. The second and third sections are concerned with syllogistic and propositional reasoning respectively, in which interest has focused on the explanation of frequently observed logical errors. In an extended discussion it is argued that reasoning processes are content specific, and give little indication of the operation of any underlying system of logical competence. Finally, a dual process theory of reasoning, with broad implications and connections with other fields of psychology, is elaborated and assessed in the light of recent evidence.

AI for Digital Warfare (Hardcover): Niklas Hageback, Daniel Hedblom AI for Digital Warfare (Hardcover)
Niklas Hageback, Daniel Hedblom
R1,851 Discovery Miles 18 510 Ships in 10 - 15 working days

AI for Digital Warfare explores how the weaponising of artificial intelligence can and will change how warfare is being conducted, and what impact it will have on the corporate world. With artificial intelligence tools becoming increasingly advanced, and in many cases more humanlike, their potential in psychological warfare is being recognised, which means digital warfare can move beyond just shutting down IT systems into more all-encompassing hybrid war strategies.

Foundations for Tracing Intuition - Challenges and Methods (Paperback): Andreas Gloeckner, Cilia Witteman Foundations for Tracing Intuition - Challenges and Methods (Paperback)
Andreas Gloeckner, Cilia Witteman
R1,053 Discovery Miles 10 530 Ships in 10 - 15 working days

The study of intuition and its relation to thoughtful reasoning is a burgeoning research topic in psychology and beyond. While the area has the potential to radically transform our conception of the mind and decision making, the procedures used for establishing empirical conclusions have often been vaguely formulated and obscure. This book fills a gap in the field by providing a range of methods for exploring intuition experimentally and thereby enhancing the collection of new data. The book begins by summarizing current challenges in the study of intuition and gives a new foundation for intuition research. Going beyond classical dual-process models, a new scheme is introduced to classify the different types of processes usually collected under the label of intuition. These new classifications range from learning approaches to complex cue integration models. The book then goes on to describe the wide variety of behavioural methods available to investigate these processes, including information search tracing, think aloud protocols, maximum likelihood methods, eye-tracking, and physiological and non-physiological measures of affective responses. It also discusses paradigms to investigate implicit associations and causal intuitions, video-based approaches to expert research, methods to induce specific decision modes as well as questionnaires to assess individual preferences for intuition or deliberation. By uniquely providing the basis for exploring intuition by introducing the different methods and their applications in a step-by-step manner, this text is an invaluable reference for individual research projects. It is also very useful as a course book for advanced decision making courses, and could inspire experimental explorations of intuition in psychology, behavioural economics, empirical legal studies and clinical decision making.

International Intelligence Cooperation and Accountability (Paperback): Hans Born, Ian Leigh, Aidan Wills International Intelligence Cooperation and Accountability (Paperback)
Hans Born, Ian Leigh, Aidan Wills
R1,737 Discovery Miles 17 370 Ships in 10 - 15 working days

This book examines how international intelligence cooperation has come to prominence post-9/11 and introduces the main accountability, legal and human rights challenges that it poses. Since the end of the Cold War, the threats that intelligence services are tasked with confronting have become increasingly transnational in nature - organised crime, the proliferation of weapons of mass destruction and terrorism. The growth of these threats has impelled intelligence services to cooperate with contemporaries in other states to meet these challenges. While cooperation between certain Western states in some areas of intelligence operations (such as signals intelligence) is longstanding, since 9/11 there has been an exponential increase in both their scope and scale. This edited volume explores not only the challenges to accountability presented by international intelligence cooperation but also possible solutions for strengthening accountability for activities that are likely to remain fundamental to the work of intelligence services. The book will be of much interest to students of intelligence studies, security studies, international law, global governance and IR in general.

Beyond Relativism - Raymond Boudon, Cognitive Rationality and Critical Realism (Paperback): Cynthia Lins Hamlin Beyond Relativism - Raymond Boudon, Cognitive Rationality and Critical Realism (Paperback)
Cynthia Lins Hamlin
R1,401 Discovery Miles 14 010 Ships in 10 - 15 working days

This book argues that critical realism offers the theory of cognitive rationality a real way of overcoming the limitations of methodological individualism by recognising both the agents' - and the social structure's - causal powers and liabilities. Cynthia Lins Hamlin persuasively argues that critical realism represents a better safeguard against the relativism which springs from the conflation of social reality and our ideas about it. This is an important book for sociologists and anyone working in the social sciences, and for all those concerned with the methodology, and philosophy, of social science.

Intelligence and Intelligence Testing (Hardcover, New): John Hattie, Richard Fletcher Intelligence and Intelligence Testing (Hardcover, New)
John Hattie, Richard Fletcher
R4,202 Discovery Miles 42 020 Ships in 10 - 15 working days

Have you ever wondered what IQ is and how it is measured? Why is there such a premium placed on high IQ? What do we mean by intelligence? What does your IQ score mean?

There can be no denying the enduring appeal of IQ over the last century. It is probably one of the most misunderstood yet highly researched psychological constructs ever. Such has been the controversy surrounding this topic that it is difficult to distinguish fact from fiction. Intelligence and Intelligence Testing is a text that aims to address that.

This book examines the controversial psychological construct that is IQ, discussing and reviewing the history and current status of the research on intelligence and providing an overview of its development, measurement and use. From Galton, Spearman and Binet to the relatively recent controversy caused by the research of Herrnstein and Murray, this important book makes a major claim about the importance today of 'problem solving on demand' as one of the key components of today's notions of intelligence.

Chapters include coverage of:

  • Intelligence and schooling;
  • Cultural differences in views of intelligence;
  • The history of IQ testing and its emergence into public consciousness;
  • IQ as predictor of educational and occupational outcomes;
  • Psychometrics and measurement of intelligence;
  • The future of intelligence research.

Written by Richard B. Fletcher and John Hattie, the author of the highly-regarded Visible Learning, this textbook will be invaluable for all undergraduate and Masters level students studying the theory of intelligence and the impact of testing on educational. Detailed and annotated further reading lists and a glossary of terms are also included.

Use of Representations in Reasoning and Problem Solving - Analysis and Improvement (Hardcover, New): Lieven Verschaffel, Erik... Use of Representations in Reasoning and Problem Solving - Analysis and Improvement (Hardcover, New)
Lieven Verschaffel, Erik de Corte, Ton De Jong, Jan Elen
R4,644 Discovery Miles 46 440 Ships in 10 - 15 working days

Within an increasingly multimedia focused society, the use of external representations in learning, teaching and communication has increased dramatically. Whether in the classroom, university or workplace, there is a growing requirement to use and interpret a large variety of external representational forms and tools for knowledge acquisition, problem solving, and to communicate with others.

Use of Representations in Reasoning and Problem Solving brings together contributions from some of the world's leading researchers in educational and instructional psychology, instructional design, and mathematics and science education to document the role which external representations play in our understanding, learning and communication. Traditional research has focused on the distinction between verbal and non-verbal representations, and the way they are processed, encoded and stored by different cognitive systems. The contributions here challenge these research findings and address the ambiguity about how these two cognitive systems interact, arguing that the classical distinction between textual and pictorial representations has become less prominent. The contributions in this book explore:

  • how we can theorise the relationship between processing internal and external representations
  • what perceptual and cognitive restraints can affect the use of external representations
  • how individual differences affect the use of external representations
  • how we can combine external representations to maximise their impact
  • how we can adapt representational tools for individual differences.

Using empirical research findings to take a fresh look at the processes which take place when learning via external representations, this book is essential reading for all those undertaking postgraduate study and research in the fields of educational and instructional psychology, instructional design and mathematics and science education.


Intelligence and Intelligence Testing (Paperback): John Hattie, Richard Fletcher Intelligence and Intelligence Testing (Paperback)
John Hattie, Richard Fletcher
R1,140 Discovery Miles 11 400 Ships in 10 - 15 working days

Have you ever wondered what IQ is and how it is measured? Why is there such a premium placed on high IQ? What do we mean by intelligence? What does your IQ score mean?

There can be no denying the enduring appeal of IQ over the last century. It is probably one of the most misunderstood yet highly researched psychological constructs ever. Such has been the controversy surrounding this topic that it is difficult to distinguish fact from fiction. Intelligence and Intelligence Testing is a text that aims to address that.

This book examines the controversial psychological construct that is IQ, discussing and reviewing the history and current status of the research on intelligence and providing an overview of its development, measurement and use. From Galton, Spearman and Binet to the relatively recent controversy caused by the research of Herrnstein and Murray, this important book makes a major claim about the importance today of problem solving on demand as one of the key components of today s notions of intelligence.

Chapters include coverage of:

  • Intelligence and schooling;
  • Cultural differences in views of intelligence;
  • The history of IQ testing and its emergence into public consciousness;
  • IQ as predictor of educational and occupational outcomes;
  • Psychometrics and measurement of intelligence;
  • The future of intelligence research.

Written by Richard B. Fletcher and John Hattie, the author of the highly-regarded Visible Learning, this textbook will be invaluable for all undergraduate and Masters level students studying the theory of intelligence and the impact of testing on educational. Detailed and annotated further reading lists and a glossary of terms are also included.

Moral Dilemmas and Ethical Reasoning (Paperback): Carol Harding Moral Dilemmas and Ethical Reasoning (Paperback)
Carol Harding
R1,482 Discovery Miles 14 820 Ships in 10 - 15 working days

This book deals with moral dilemmas and the development of ethical reasoning in two senses. First, the editor focuses on dilemmas, both real and hypothetical, which require moral judgments. The ""Heinz dilemma,"" part of Kohlberg's scoring system for level of moral development, is in some cases used as a point of departure for discussion. Problems with this particular dilemma as a scoring item are examined in detail, along with problems generated by similar dilemmas for moral reasoning in everyday life.

Those who study moral reasoning and its development are in somewhat of a dilemma as they attempt to integrate information from the domains of philosophy and psychology. These essays investigate domain issues in varied cultural settings, and across genders and age ranges for what have been proposed as universals in moral judgment, as well as formulate theories that reflect both empirical evidence and logical process.

The essays share a conception of human nature as inherently social, as well as a healthy respect for the problems or dilemmas which human sociality carries in its wake. Some of these problems are theoretical, such as those having to do with the moral reasoning or the classic issues of values justification. Other problems are practical, such as those having to do with distributive justice or methods of moral education. This volume will shed light on the process of resolving dilemmas both within philosophy and psychology.

Perspectives on Framing (Hardcover, New): Gideon Keren Perspectives on Framing (Hardcover, New)
Gideon Keren
R4,216 Discovery Miles 42 160 Ships in 10 - 15 working days

Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different waysa "in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplinesa "psychology, linguistics, marketing, political science, and medical decision makinga "come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

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