Today's library patrons are browsing the Web on a variety of devices including tablets, e-readers, mobile phones, and desktops. Responsive web design employs techniques that will enable your library's website to automatically adapt to whatever screen size it's being viewed on. Learn how to utilize CSS techniques such as fluid grids and flexible images combined with responsive design techniques such as media queries to deliver an optimal experience for your library patrons regardless of device. Design one website to fit them all. With both beginner and expert developers in mind, this complete handbook guides the reader through the process of developing and launching their own Responsive Web Designs and introduces the craft of building multi-screen experiences. Online demos and downloadable code files are included for all projects: *Adapting your Existing Layout into a Responsive Layout - A RWD Retrofit *Building a Responsive Layout from Scratch - A RWD Bookreader *Creating a Responsive Contact Form - "Get a Library Card" *Creating a Responsive Search Interface *Creating a Responsive Single Page Application - "Mobile Feed App" *Using an RWD Framework for a complete site: Twitter Bootstrap

Over 52 million tablet devices were sold during the fourth quarter of 2012 and sales are predicted to continue to increase in years to come. These lightweight mobile computing devices are quickly becoming an integral part of patrons' everyday lives. Libraries are responding by incorporating them into their programs and services. Using Tablets and App in Libraries outlines how libraries can support this new BYOD (bring your own device) culture including offering app events and instruction, installing mounted tablets within the library, offering tablet lending programs, initiating tablet training programs for staff, and ways to evaluate and use quality apps. Discover how you can implement a successful tablet program in your library. Through this comprehensive guide, readers will learn: * How to integrate the potential of tablet technology into existing library programs and staff workflows *How to Host a Staff Training Technology Petting Zoo *How to provide tablet support and training for your patrons *How to use tablets in your story time and other children's programming *How to circulate tablets in your library *How to use tablets to promote library services *How to use tablets in your physical spaces to provide and gather information

Snapchat, a new photo and video sharing mobile app logs over 400 million messages every day. Instagram, a similar mobile app boasts over 130 million users. And the 6-second video-making app Vine has skyrocketed to 40 million users within its first year. Discover how you can leverage the popularity of these new mobile social applications for your library by joining these social networks and creating engaging content. Learn how to encourage library patrons to create their own content and tag it with the library's location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library. This practical handbook leads readers through the process of planning, creating, and sharing mobile social marketing content for their library, offering insight into the essentials of using mobile social marketing apps in the context of library engagement. Successfully advertise a new series of programs, promote traditional resources, and place a hand on the pulse of the library's service community with steps included in this book including: *How to Create a Teen Library Tumblr *How to Use Snapchat for Library Social Media Marketing *How to Provide Reader's Advisory Through Instagram *How to Use Instagram for Library Marketing *How to Use Vine for Library Instruction *How to Host a Library Contest for Twitter *How to Create a Facebook Group for a Library Book Club

The current publishing environment has experienced a drastic change in the way content is created, delivered, and acquired, particularly for libraries. With the increasing importance of digital publishing, more than half the titles published in the United States are self-published. With this growth in self-published materials, librarians, publishers, and vendors have been forced to rethink channels of production, distribution, and access as it applies to the new content. Self-Publishing and Collection Development: Opportunities and Challenges for Libraries will address multiple aspects of how public and academic libraries can deal with the increase in self-published titles. While both academic and public libraries have started to grapple with the burgeoning issues associated with self-published books, many difficulties remain. To develop effective policies and procedures, stakeholders must now tackle questions associated with the transformation of the publishing landscape. Obstacles to self-publishing include the lack of reviews, the absence of cataloging and bibliographic control, proprietary formats for e-books, and the difficulty for vendors in providing these works. General chapters will include information on reviewing sources, cataloging and bibliographic control, and vendor issues. Information addressing public libraries issues will highlight initiatives to make self-published materials available at the Los Gatos Public Library in California and the Kent District Library in Michigan. Chapters on academic library issues will address why self-published materials are important for academic institutions, especially those with comprehensive collecting interests. Several self-published authors focus on how they attempt to make their works more suitable for public libraries. Finally, the book concludes with a bibliographic essay on self-publishing. As the term "traditional publishing" begins to fade and new content producers join the conversation, librarians, publishers, and vendors will play an important role in facilitating and managing the shift.

Creating Research Infrastructures in the 21st-Century Academic Library: Conceiving, Funding, and Building New Facilities and Staff focuses on research infrastructures, bringing together such topics as research and development in libraries, dataset management, e-science, grants and grant writing, digital scholarship, data management, library as publisher, web archiving, and the research lifecycle. Individual chapters deal with the formation of Research & Development teams; emerging scholarly forms and new collaborative approaches to knowledge creation, dissemination, and preservation; managing small databases requiring the same level of support as large databases: metadata, digital preservation and curation, and technical support. Motivation for such services is provided in a chapter that considers how assessment and data now drive decisions and new services in higher education in general and academic libraries in particular and how statistical data can help to tell stories, make decisions, and move in new directions. Conceptualization of the research process also receives attention through the presentation of a research lifecycle in the university environment with the library as an integral partner and leader. Also, a topic that is increasingly important: the library as publisher, with new institutional repositories tied to journal creation, curation, and management is examined with a discussion of the workflow and expertise necessary for the library to be successful and responsive to the research needs of its institution, and become a leader in providing publishing services to its faculty. A related topic, Web archiving in libraries is explored in a chapter that includes discussions on the process of establishing buy-in and legal permission, the policies and procedures, and the technology necessary for its success. All of these efforts require funding and chapters are included that address this need: finding funding outside of the university for support of the library is now a necessary and vital part of academic libraries: guidelines and steps for how to write a grant and be successful at obtaining outside funds. A second chapter deals with the problem of developing a grant-seeking culture in the library, what some of the barriers are to the grant-writing process and how to create a reward system for a grant-writing culture. The volume concludes with two case studies related to implementing research data management services at two liberal arts colleges. They demonstrate that the integration of data management services for undergraduate and faculty research in liberal arts colleges is just as important as it is for the large research universities, and that new service models should be incorporated so that all librarians and library staff participate in this integration in their duties and responsibilities. It is hoped that this volume, and the series in general, will be a valuable and exciting addition to the discussions and planning surrounding the future directions, services, and careers in the twenty-first-century academic library.

Today's libraries are taking advantage of cutting-edge technologies such as flat panel displays using touch, sound, and hands-free motions to design amazing exhibits using everything from simple computer hardware to advanced technologies such as the Microsoft Kinect. Libraries of all types are striving to add new interactive experiences for their patrons through exciting digital exhibits, both online and off. Digital Collections and Exhibits takes away the mystery of designing stunning digital exhibits to spotlight library treasures by walking the reader through implementation projects that are sure to astound and impress. This collection of easy-to-follow instructions will give readers the knowledge and confidence to create and design their very own extraordinary digital exhibits. Readers will learn: *How to Create a Digital Exhibit Using Omeka.net *How to Create a Hands-Free Digital Exhibit Showcase with Microsoft Kinect *How to Create a Digital Exhibit Using Open Exhibits *How to Create 3D Objects and Add them to Online Exhibits

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types-small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: *Using constituents' voices in outreach efforts *Building a social media presence *Crafting step-by-step marketing plans *Planning and implementing branding campaigns *Creating buzz with promotional videos *Using e-mail marketing in outreach *Marketing a new library space *Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Google Earth is a research, mapping, and cultural exploration tool that puts the whole world in your hands, then hands over the tools to let you build your own world. The uses of Google Earth in academia, in libraries, and across disciplines are endless and each year more innovate research projects are being released. Since its launch, Google Earth has had an enormous impact on the way people think, learn, and work with geographic information. With easy access to spatial and cultural information, and with customizable map features and dynamic presentation tools, Google Earth is an attractive option for anyone wishing to host projects and to share research findings through a common online interface. This easy-to-read, practical guide: *Demonstrates how Google Earth has been used as a resource for research *Showcases library path finders, discovery tools, and collections built with Google Earth *Discusses how Google Earth can be embedded into various library services *Highlights effectives uses of Google Earth in specific-discipline education, and provide step-by-step sample classroom activities *Introduces Google Earth features, data, and map making capabilities *Describes Google Earth-related online resources After reading this guide, librarians will be able to easily integrate Google Earth's many facets into their services and help teachers integrate it into their classrooms. Because so many librarians are educators and subject specialists, they can customize the learning outcomes for students based on the subject being studied. This book presents a cross-disciplinary overview of how Google Earth can be used in research, in teaching and learning, and in other library services like promotion, outreach, reference and very importantly collection and resource exploration and discovery. This comprehensive guide to using Google Earth is for public, school, academic, and special libraries serving from the elementary level through adult levels. Although articles have been written about specific subjects and specific library projects, this is the first published that offer a one-stop-shop for utilizing this online product for library-related purposes. Librarians reading this book will gain the Google Earth skills required to be able to not only use it themselves, but also teach others in how to use this online technology.

Studienarbeit aus dem Jahr 2011 im Fachbereich Buchwissenschaft, Note: 1,3, Friedrich-Alexander-Universitat Erlangen-Nurnberg (Buchwissenschaft), Veranstaltung: Die Erfindung des Buchdrucks aus Sicht der Medientheorie, Sprache: Deutsch, Abstract: Im Rahmen dieser Arbeit soll zentral die Frage behandelt werden, ob eine Systemtheorie zum Verstandnis medialer Phanomene (etwa des Phanomens der Einfuhrung des Buchdrucks) beitragt und diesem forderlich ist. Hierzu soll zunachst ein knapper Uberblick uber die Rezeption des Buches und des Buchdrucks bei Niklas Luhmann und Dirk Baecker als bekannten und aktuellen Systemtheoretikern geleistet werden. Altere Systemtheoretiker wie Alan Parsons werden bewusst ausgeklammert. Den Hauptteil der Arbeit macht eine eingehende Analyse des Werkes Der Buchdruck in der fruhen Neuzeit" von Michael Giesecke aus

Using game thinking and game mechanics in non-game settings to promote engagement and learning is a new trend in both business and education sectors. Savvy marketers are gamifying their efforts by offering customers loyalty badges, check-in incentives, and achievement rewards and clever employers are leveraging this new trend to gamify their training and innovation processes. Discover how you can use game design techniques to involve patrons and motivate staff in your library. This primer will walk you through incorporating game thinking into bibliographic instruction, staff training, the online catalog, and more. Learn how to gamify the library experience. This A-Z guidebook covers a range of exciting ways to use gamification in your library. Readers will learn the ins and outs of gamification techniques through projects, such as: *badge hunts for staff orientation; *a "face of the library" game for patron services; *badges for your programs; *augmented reality and a catalog Easter egg hunt; *interactive fiction for information literacy education; and, *top-down video games for library orientation