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Books > Language & Literature > Language & linguistics > Sociolinguistics

Enhancing Student Support in Higher Education - A Subject-Focused Approach (Hardcover, 1st ed. 2022): Nick Pilcher, Kendall... Enhancing Student Support in Higher Education - A Subject-Focused Approach (Hardcover, 1st ed. 2022)
Nick Pilcher, Kendall Richards
R3,517 Discovery Miles 35 170 Ships in 10 - 15 working days

This book is about supporting students in Higher Education using language, and specifically using a combination of written text based linguistic approaches alongside and with other non-text related languages. The authors call this a beyond-text subject based approach and argue that this can more effectively help students. The book first outlines and describes a 'paradigm of linguistics' that sees support as being only possible through linguistics written text approaches. It then describes how the authors have found through their own research studies that such approaches do not go far enough to best support students. They offer alternatives and justify them theoretically and empirically, and also suggest ways in which others can use similar approaches to best support students in HE. This book will be of interest to practitioners, students, teachers and researchers in the fields of Applied Linguistics, TESOL, English Medium Instruction (EMI), EAP and language education policy.

Talk and Social Theory - Ecologies of Speaking and  Listening in Everyday Life (Hardcover): F Erickson Talk and Social Theory - Ecologies of Speaking and Listening in Everyday Life (Hardcover)
F Erickson
R2,047 Discovery Miles 20 470 Ships in 12 - 17 working days

"Talk and Social Theory" will be an essential text for students of sociolinguistics and the analysis of discourse in conversation.
introduces the study of 'talk' linked to social theory;
develops a new theoretical argument that reviews the relations between local social practices and general societal processes of talk;
the use of everyday examples - a family dinner table, a school classroom, an academic advising session in an community college - enhances the book's appeal to a non-specialist as well as a specialist audience;
reviews the key theoretical perspectives and conceptual frameworks in social theory and in the sociolinguistic study of talk.

A Transdisciplinary Lens for Bilingual Education - Bridging Cognitive, Sociocultural, and Sociolinguistic Approaches to Enhance... A Transdisciplinary Lens for Bilingual Education - Bridging Cognitive, Sociocultural, and Sociolinguistic Approaches to Enhance Student Learning (Paperback)
Eurydice Bauer, Lenny Sanchez, Yang Wang, Andrea Vaughan
R1,256 Discovery Miles 12 560 Ships in 12 - 17 working days

Addressing the intersections between cognitive, sociocultural, and sociolinguistic research, this volume explores bilingual development across educational contexts to discuss and uncover the influences and impact of language in school programming and everyday practices. Confronting a standard monolingual lens, this collection highlights the importance of applying cross-disciplinary approaches to examine bilingualism in relation to topics such as language politics, linguistic identities, students' experiences at home and in schools, asset-based teaching and curricula, and overall benefits. Ideal for courses in bilingualism, literacy, psychology, and language education, this text is an important resource for understanding and applying transdisciplinary, inclusive approaches to positively influence cognitive development, academic learning, and identity formation in bilingual education.

A Transdisciplinary Lens for Bilingual Education - Bridging Cognitive, Sociocultural, and Sociolinguistic Approaches to Enhance... A Transdisciplinary Lens for Bilingual Education - Bridging Cognitive, Sociocultural, and Sociolinguistic Approaches to Enhance Student Learning (Hardcover)
Eurydice Bauer, Lenny Sanchez, Yang Wang, Andrea Vaughan
R4,576 Discovery Miles 45 760 Ships in 12 - 17 working days

Addressing the intersections between cognitive, sociocultural, and sociolinguistic research, this volume explores bilingual development across educational contexts to discuss and uncover the influences and impact of language in school programming and everyday practices. Confronting a standard monolingual lens, this collection highlights the importance of applying cross-disciplinary approaches to examine bilingualism in relation to topics such as language politics, linguistic identities, students' experiences at home and in schools, asset-based teaching and curricula, and overall benefits. Ideal for courses in bilingualism, literacy, psychology, and language education, this text is an important resource for understanding and applying transdisciplinary, inclusive approaches to positively influence cognitive development, academic learning, and identity formation in bilingual education.

Contesting Grand Narratives of the Intercultural (Hardcover): Adrian Holliday Contesting Grand Narratives of the Intercultural (Hardcover)
Adrian Holliday
R1,707 Discovery Miles 17 070 Ships in 12 - 17 working days

DeCentres how we encounter and research the intercultural by means of a third-space methodology Recovers the figurative, creative, flowing and boundary-dissolving power of culture Recognises hybrid integration which enables us the choice and agency to be ourselves with others in intercultural settings Demonstrates how early native-speakerism pulls us back to essentialist large-culture blocks.

A World without Capitalism? - Alternative Discourses, Spaces, and Imaginaries (Paperback): Christian W. Chun A World without Capitalism? - Alternative Discourses, Spaces, and Imaginaries (Paperback)
Christian W. Chun
R1,298 Discovery Miles 12 980 Ships in 12 - 17 working days

*extremely transciplinary, engaging with applied linguistics, economics, philosophy, cultural studies and visual studies *author is an active and enthusiastic marketer, who has created video content to promote his previous book - real rising star *potential for general interest, part of a growing trend in critiquing capitalism

New Perspectives on Gender and Translation - New Voices for Transnational Dialogues (Hardcover): Eleonora Federici, Jos e... New Perspectives on Gender and Translation - New Voices for Transnational Dialogues (Hardcover)
Eleonora Federici, Jos e Santaemilia
R4,565 Discovery Miles 45 650 Ships in 12 - 17 working days

This collection expands the body of research on the intersection of gender and translation to highlight perspectives across different countries in Europe, showcasing developments in the field from its origins in the emergence of feminist translation in Quebec over the last thirty years. Building off seminal work on feminist translation by scholars in Canada in the 1980s and 1990s, the book explores the evolution of the discipline in shifting translation practices and research across a range of European countries, with a focus on underrepresented areas such as Malta, Serbia, and Poland. The different chapters examine key developments such as the critical reframing of gender and identity, the viewing of historical translation activity by women through the lens of ideological and political motivations, and the analysis of socio-political contexts where feminist or gender-inspired translation has impacted translators' practices. The volume looks concurrently at the European context and beyond it, putting the spotlight on new voices in translation and gender research in the region but also encouraging transnational dialogues on key issues in the discipline, pushing the field further into new directions. This book will be of particular interest to scholars in translation studies, gender studies, and European literature.

Expanding the Landscapes of Irish English Research - Papers in Honour of Dr Jeffrey L. Kallen (Hardcover): Stephen Lucek,... Expanding the Landscapes of Irish English Research - Papers in Honour of Dr Jeffrey L. Kallen (Hardcover)
Stephen Lucek, Carolina P. Amador Moreno
R4,578 Discovery Miles 45 780 Ships in 12 - 17 working days

This collection brings together work from scholars across sociolinguistics, World Englishes and linguistic landscapes to reflect on developments and future directions in Irish English, building on the ground-breaking contributions of Jeffrey Kallen to the discipline. Taking their cue from Kallen's extensive body of work on Irish English, the 20 contributors critically examine advances in the field grounded in frameworks from variationist sociolinguistics and semiotic and border studies in linguistic landscapes. Chapters cover pragmatic, cognitive sociolinguistic, sociophonetic, historical and World Englishes perspectives, as well as two chapters which explore the border between Northern Ireland and the Republic of Ireland through the lens of perceptual dialectology and linguistic landscape research. Taken together, the collection showcases the significant role Kallen has played in the growth of Irish English studies as a field in its own right and the impact of this work on a new wave of researchers in the field today and beyond. This volume will be of particular interest to scholars of varieties of English, variationist sociolinguistics and linguistic landscape research.

Code-Switching as a Pedagogical Tool in Bilingual Classrooms - Insights from a Secondary STEM Classroom in Zimbabwe... Code-Switching as a Pedagogical Tool in Bilingual Classrooms - Insights from a Secondary STEM Classroom in Zimbabwe (Hardcover)
Miriam Chitiga
R4,560 Discovery Miles 45 600 Ships in 12 - 17 working days

Presenting a mixed methods study conducted in a bilingual mathematics classroom in Zimbabwe, this text reveals the semantic pedagogical functions and linguistic forms of code-switching during STEM instruction. Code-Switching as a Pedagogical Tool in Bilingual Classrooms offers a detailed analysis of code-switching in the context of educational linguistics, and reveals ten major pedagogical techniques which illustrate how teachers use code-switches to engage students and provide guidance, clarification, discipline, and recaps during individual and whole-class interactions. Chapters highlight that code-switching can be used in a targeted manner to harness the cognitive potential of bilingual speakers and enhance instruction. Ultimately, the text identifies implications for teacher education, language policy, and educational leadership more broadly, and demonstrates intersections with key areas including functional, critical, and cultural literacy. This text will benefit researchers, academics, and educators with an interest in bilingualism, applied linguistics, and secondary education more broadly. Those specifically interested in multicultural education, sociolinguistics and educational policy will also benefit from this book.

Translating and Interpreting in Australia and New Zealand - Distance and Diversity (Hardcover): Judy Wakabayashi, Minako... Translating and Interpreting in Australia and New Zealand - Distance and Diversity (Hardcover)
Judy Wakabayashi, Minako O'Hagan
R4,583 Discovery Miles 45 830 Ships in 12 - 17 working days

This volume explores Australian and New Zealand experiences of translation and interpreting (T&I), with a special focus on the formative impact of geocultural contexts. Through the critical lenses of practitioners, scholars and related professionals working in and on these two countries, the contributors seek a better understanding of T&I practices and discourses in this richly multilingual and multicultural region. Building on recent work in translation and interpreting studies that extends attention to sites outside of Europe and the Americas, this volume considers the geocultural and geopolitical factors that have helped shape T&I in these Pacific neighbours, especially how the practices and conceptualization of T&I have been closely tied with immigration. Contributors examine the significant role T&I plays in everyday communication across varied sectors, including education, health, business, and legal contexts, as well as in crisis situations, cultural and creative settings, and initiatives to revitalize Indigenous languages. The book also looks to the broader implications beyond the Australian and New Zealand translationscape, making it of relevance to T&I scholars elsewhere, as well as those with an interest in Indigenous studies and minority languages.

Metonymies and Metaphors for Death Around the World (Hardcover): Wojciech Wachowski, Karen Sullivan Metonymies and Metaphors for Death Around the World (Hardcover)
Wojciech Wachowski, Karen Sullivan
R4,543 Discovery Miles 45 430 Ships in 12 - 17 working days

This book reflects on the ways in which metonymy and metaphor are used conceptually and linguistically to mitigate the more difficult dimensions of death and dying, setting out a unique line of research within Conceptual Metaphor Theory. The volume argues that metonymic and metaphoric descriptions of death and dying reflect taboos, concealment, and other considerations not found in figurative descriptions of life, producing distinct forms of euphemism, frames, and mental spaces particular to conceptualizations of death. The first part takes a closer look at metonymy to illuminate the ways in which it allows a person to zoom in on death's more inoffensive dimensions or zoom out from its more troubling aspects. The second part focuses on the more palatable concepts which metaphorically structure and help to better understand death. A wide range of classical and modern examples from European, Asian, Australian, and African languages and cultures showcase points of overlap and divergence. Opening up new lines of inquiry into research on death and dying and offering a linguistically focused complement to anthropological and religious studies on the topic, this book will be of interest to scholars in cognitive linguistics, sociolinguistics, cross-cultural communication, and cultural studies.

Globalization and English Education in Taiwan - Curriculum, Perceptions, and Pedagogies (Hardcover): I-Chung Ke Globalization and English Education in Taiwan - Curriculum, Perceptions, and Pedagogies (Hardcover)
I-Chung Ke
R4,561 Discovery Miles 45 610 Ships in 12 - 17 working days

Ke's book examines and reflects on English education in Taiwan from a global English perspective, starting with a discussion on globalization and global Englishes. English education in Taiwan has gone through various major transformations since the intensification of globalization after the 1990s. On one hand, children start to learn English ever earlier while on the other hand, the curriculum and materials in the vocational schools and at the tertiary level become diversified to meet various specific needs of English use. Internationalization of education has brought increasing numbers of international students, and the roles of English in Taiwan are changing constantly with the dynamic environment, from a foreign language to a lingua franca, medium of instruction, and an international language. In his book, the author documents the historical development of education and the roles of English in Taiwan before reviewing curriculum reforms and changes in the past half century. He then presents teachers' and students' perceptions on global Englishes. He proposes global Englishes' pedagogies and his views on what changes can be made to textbooks, learning materials, entrance exams, translation, and the linguistic environment. Practical suggestions to English education in Taiwan in the globalizing context serve as a tentative conclusion for the book. Offering insights into English education and its relationship with globalization, Ke's book will be useful to researchers and students in the fields of global Englishes and English education as well as offering practical pedagogical suggestions for English educators around the world.

Ageing Identities and Women's Everyday Talk in a Hair Salon (Paperback): Rachel Heinrichsmeier Ageing Identities and Women's Everyday Talk in a Hair Salon (Paperback)
Rachel Heinrichsmeier
R1,395 Discovery Miles 13 950 Ships in 12 - 17 working days

The ageing of the world's populations, particularly in Western developed countries, is a well-documented phenomenon; and despite many positive images of later life, in the media and public discourse later life is frequently depicted as a time of inevitable physical and cognitive decline. Against this background, Heinrichsmeier presents the results of her two-year sociolinguistic study examining how a group of older women of different ages negotiated their way through their own and others' expectations of ageing and constructed different kinds of older - and other - identities for themselves. Through vivid and nuanced analysis of their chat and practices in a small village hair salon, Heinrichsmeier reveals these women's subtle and skilful manipulation of stereotypes of ageing and the impact of the evolving talk on their identity constructions. Her study, which provides numerous short extracts of talk in both the hair salon and interview along with more detailed case studies, highlights the importance of such apparently 'trivial' sites - for both studying older people's identity work and as loci for positive identity constructions and well-being in later life. This book will be of particular interest to graduate students and scholars working in sociolinguistics, discourse analysis, conversation analysis, and gerontological studies, as well as those interested in approaches integrating ethnography and language.

Crosslinguistic Influence and Second Language Learning (Paperback): Kevin McManus Crosslinguistic Influence and Second Language Learning (Paperback)
Kevin McManus
R1,417 Discovery Miles 14 170 Ships in 12 - 17 working days

Takes an evidence-based approach to motivate intervention research to understand how what we know about crosslinguistic influence can be used to improve L2 learning. A unique resource for students and scholars of L2 learning, bi- and multilingualism, and language teaching. Comprehensively reviews empirical studies and cognitive theories of learning to understand the critical role of crosslinguistic influence in L2 development. No existing book does this.

Crosslinguistic Influence and Second Language Learning (Hardcover): Kevin McManus Crosslinguistic Influence and Second Language Learning (Hardcover)
Kevin McManus
R4,550 Discovery Miles 45 500 Ships in 12 - 17 working days

Takes an evidence-based approach to motivate intervention research to understand how what we know about crosslinguistic influence can be used to improve L2 learning. A unique resource for students and scholars of L2 learning, bi- and multilingualism, and language teaching. Comprehensively reviews empirical studies and cognitive theories of learning to understand the critical role of crosslinguistic influence in L2 development. No existing book does this.

Exploring Identity Across Language and Culture - The Psychological, Emotional, Linguistic, and Cultural Changes Following... Exploring Identity Across Language and Culture - The Psychological, Emotional, Linguistic, and Cultural Changes Following Migration (Hardcover)
Alex Panicacci
R4,567 Discovery Miles 45 670 Ships in 12 - 17 working days

This book explores the ways in which migrants' experience in today's multilingual and multicultural society informs language use and processing, behavioural patterns, and perceptions of self-identity. Drawing on survey data from hundreds of Italian migrants living in English- speaking countries, in conjunction with more focused interviews, this volume unpacks reciprocal influences between linguistic, cultural, and psychological variables to shed light on how migrants emotionally engage with the local and heritage dimensions across public and private spaces. Visualising the impact of a constant shifting of linguistic and cultural practices can enhance our understanding of migration experiences, foreign language acquisition, language processing and socialisation, inclusion, integration, social dynamics, acculturation tendencies, and cross-cultural communication patterns. Overall, this book appeals to students and scholars interested in gaining nuanced insights into the linguistic, cultural, and psychological underpinnings of migration experiences in such disciplines as sociolinguistics, cultural studies, and social psychology.

Language and Intercultural Communication in Tourism - Critical Perspectives (Hardcover): Bal Krishna Sharma, Shuang Gao Language and Intercultural Communication in Tourism - Critical Perspectives (Hardcover)
Bal Krishna Sharma, Shuang Gao
R4,575 Discovery Miles 45 750 Ships in 12 - 17 working days

This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better understanding contemporary tourism discourses and the broader societal structures of power and ideologies in which they are situated. The volume interrogates culture and interculturality in tourism in detailed analyses of discursive details in tourism interactions and focuses on the notion of culture as a process or phenomenon engaged in or enacted on by individuals. Drawing on discourse analytic and ethnographic approaches, the book brings together perspectives from the lived experiences of residents, hosts and ethnographers to explore the extent to which linguistic and cultural differences are constructed, identities negotiated, and power relations maintained and perpetuated in tourism encounters. The volume draws on insights from those working across a range of geographic contexts and explores the interplay of these issues in English as well as other languages and language varieties used in tourism interactions. With its focus on critical approaches to understanding language and culture, this book will appeal to students and scholars in intercultural communication, applied linguistics, sociolinguistics, linguistic anthropology, discourse analysis, and tourism studies.

Word from the Mother - Language and African Americans (Hardcover): Geneva Smitherman Word from the Mother - Language and African Americans (Hardcover)
Geneva Smitherman; Foreword by H. Samy Alim
R4,567 Discovery Miles 45 670 Ships in 12 - 17 working days

1: This is a manifesto for African American Language, setting out its importance, linguistically, culturally and from an education perspective, by leading African American linguist and educational activist, Geneva Smitherman 2. Critical reading for both students and scholars of Linguistics, Black studies , Education and related areas, but also accessible and engaging reading for a general interest market, as written in Smitherman's authentic African American writing style 3. This is a highly individual and vibrant book, including a handy guide to key words and expressions from "Talking trash" to "large and in charge"

Discursive Approaches to Sociopolitical Polarization and Conflict (Hardcover): Laura Filardo-Llamas, Esperanza Morales Lopez,... Discursive Approaches to Sociopolitical Polarization and Conflict (Hardcover)
Laura Filardo-Llamas, Esperanza Morales Lopez, Alan Floyd
R4,573 Discovery Miles 45 730 Ships in 12 - 17 working days

This collection explores the discursive strategies and linguistic resources underpinning conflict and polarization, taking a multidisciplinary approach to examine the ways in which conflict is constructed across a diverse range of contexts. The volume is divided into two sections as a means of identifying two different dimensions to conflict construction and bridging the gap between different perspectives through a constructivist framework. The first part comprises chapters looking at sociopolitical conflicts across specific geographic contexts across the US, Europe and Latin America. The second half of the book unpacks sociocultural conflicts, those not defined by physical borders but shaped by ideological differences on core values, such as on religion, gender and the environment. Drawing on frameworks across such fields as linguistics, critical discourse analysis, rhetoric studies and cognitive studies, the book offers new insights into the discursive polarization that permeates contemporary communicative interactions and the ways in which a better understanding of conflict and its origins might serve as a mechanism for providing new ways forward. This book will be of particular interest to students and scholars in critical discourse analysis, linguistics, rhetoric studies and peace and conflict studies.

Crosslinguistic Influence in Singapore English - Linguistic and Social Aspects (Paperback): Ming Chew Teo Crosslinguistic Influence in Singapore English - Linguistic and Social Aspects (Paperback)
Ming Chew Teo
R1,423 Discovery Miles 14 230 Ships in 12 - 17 working days

In a social setting where speakers with several languages interact extensively, a major source of variation in Colloquial Singapore English comes from the complex interaction between crosslinguistic influences and various social and linguistic factors. By unifying both social and linguistic aspects of the phenomenon through the use of multivariate analyses like logistic regressions and Poisson regressions, this book represents a novel approach to the study of crosslinguistic influence in Colloquial Singapore English. As multivariate analyses provide us with information regarding the relative strengths of each social and linguistic factor, they are useful tools that allow us to have a more nuanced understanding of crosslinguistic influence in contact situations. Linguistic features from a variety of linguistic domains - morphology, semantics, and discourse - will be quantified, and statistical analyses will be run in R to determine the degree to which various social and linguistic factors affect the extent of crosslinguistic influence. Well-known Singlish features like the optionality of past tense and plural marking, the unique meanings of already, got, and one, and discourse particles lah, leh, and lor, are analyzed using this approach. The statistical modeling of these features is a first step towards creating a unified framework to understanding crosslinguistic influence.

Popular Culture, Voice and Linguistic Diversity - Young Adults On- and Offline (Hardcover, 1st ed. 2018): Sender Dovchin,... Popular Culture, Voice and Linguistic Diversity - Young Adults On- and Offline (Hardcover, 1st ed. 2018)
Sender Dovchin, Alastair Pennycook, Shaila Sultana
R3,551 Discovery Miles 35 510 Ships in 12 - 17 working days

This book analyses the language practices of young adults in Mongolia and Bangladesh in online and offline environments. Focusing on the diverse linguistic and cultural resources these young people draw on in their interactions, the authors draw attention to the creative and innovative nature of their transglossic practices. Situated on the Asian periphery, these young adults roam widely in their use of popular culture, media voices and linguistic resources. This innovative and topical book will appeal to students and scholars of sociolinguistics, applied linguistics, cultural studies and linguistic anthropology.

Linguistic Landscape in the City (Paperback): Elana Shohamy, Eliezer Ben Rafael, Monica Barni Linguistic Landscape in the City (Paperback)
Elana Shohamy, Eliezer Ben Rafael, Monica Barni
R992 Discovery Miles 9 920 Ships in 12 - 17 working days

This book focuses on linguistic landscapes in present-day urban settings. In a wide-ranging collection of studies of major world cities, the authors investigate both the forces that shape linguistic landscape and the impact of the linguistic landscape on the wider social and cultural reality. Not only does the book offer a wealth of case studies and comparisons to complement existing publications on linguistic landscape, but the editors aim to investigate the nature of a field of study which is characterised by its interest in 'ordered disorder'. The editors aspire to delve into linguistic landscape beyond its appearance as a jungle of jumbled and irregular items by focusing on the variations in linguistic landscape configurations and recognising that it is but one more field of the shaping of social reality under diverse, uncoordinated and possibly incongruent structuration principles.

The Routledge Handbook of Literary Translingualism (Hardcover): Steven G. Kellman, Natasha Lvovich The Routledge Handbook of Literary Translingualism (Hardcover)
Steven G. Kellman, Natasha Lvovich
R7,199 Discovery Miles 71 990 Ships in 12 - 17 working days

Though it might seem as modern as Samuel Beckett, Joseph Conrad, and Vladimir Nabokov, translingual writing - texts by authors using more than one language or a language other than their primary one - has an ancient pedigree. The Routledge Handbook of Literary Translingualism aims to provide a comprehensive overview of translingual literature in a wide variety of languages throughout the world, from ancient to modern times. The volume includes sections on: translingual genres - with chapters on memoir, poetry, fiction, drama, and cinema ancient, medieval, and modern translingualism global perspectives - chapters overseeing European, African, and Asian languages. Combining chapters from lead specialists in the field, this volume will be of interest to scholars, graduate students, and advanced undergraduates interested in investigating the vibrant area of translingual literature. Attracting scholars from a variety of disciplines, this interdisciplinary and pioneering Handbook will advance current scholarship of the permutations of languages among authors throughout time.

Analysing Representations of Social Media in European News Media Discourse (Hardcover): Christine Develotte, Anthippi Potolia,... Analysing Representations of Social Media in European News Media Discourse (Hardcover)
Christine Develotte, Anthippi Potolia, Eija Suomela-Salmi
R4,579 Discovery Miles 45 790 Ships in 12 - 17 working days

This book explores representations of social media in European media discourses across different socio-historical contexts, demonstrating how such analysis can illuminate the tension between global and local in media discourses in today's globalised world. The volume draws on data from a trilingual corpus from different editions of the free daily Metro from Finland, France, and Greece spanning a five-year period, with a focus on Facebook and Twitter. Adopting a French discourse analysis approach, which takes as its point of departure the notion of "discourse as the social practice of representing", the book integrates qualitative and quantitative analyses to investigate the social and political role depictions of social media play in specific socio-historical contexts. This approach brings to the fore both commonalities and differences in the popularity of specific platforms and coverage of specific news topics and hot-button issues. In so doing, the volume elucidates the ways in which global practices become integrated and immersed into local contexts, offering avenues for future research on social media in news discourses. This book will be of interest to scholars in applied linguistics, intercultural communication, discourse analysis, media studies, and cultural studies.

Words of the World - The Global Language System (Hardcover): De Swaan Words of the World - The Global Language System (Hardcover)
De Swaan
R2,050 Discovery Miles 20 500 Ships in 12 - 17 working days

This bold and accessible study of human languages and communication explores issues which are at the forefront of today's globalized society.

The human species is divided into more than five thousand language groups that do not understand each other. And yet these groups constitute one coherent world language system, connected by multilingual speakers in a surprisingly powerful way. The chances of a language thriving depend on its position in the system. There are thousands of small, peripheral languages, each connected to one of a hundred central languages. The entire system is held together by one global language: English. A language is a 'hypercollective' good: the more speakers it has, the higher its communication value for each one of them. Thus, when people think that a language is gaining new speakers, that in itself is a reason for them to want to learn it too. That is why, in an age of globalization, only a few languages remain for transnational communication and these often prevail even in national societies.

This important book discusses a number of specific constellations in detail: India, Indonesia, Sub-Saharan Africa, South Africa and the European Union. De Swaan concludes by providing a sober but illuminating view of language policy in multilingual societies. This book will be essential reading for those studying sociology, communication studies and linguistics.

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