This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand's community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.

Garment assembly is fundamental to the creation of designs.

This guide provides fashion students and designers with the knowledge of the techniques and components essential to the assembly of sewn products.

"Guide to Basic Garment Assembly for the Fashion Industry" develops your understanding of which stitch and seam types to select for particular fabrics and garments. As well as the knowledge to construct a range of basic techniques to assemble entire garments using the correct components.

It can be difficult to master the skills of garment assembly by reading alone: a visual demonstration of online videos, showing the steps of garment assembly for the following: Sewing darts Sewing front edge fasteningsInserting zip fastenings Attaching waistbandsAssembling and attaching simple and complex pocketsSleeve opening constructionAssembling and attaching cuffsAssembling and attaching collars "Guide to Basic Garment Assembly for the Fashion Industry" explains the essentials so you can turn your design ideas into reality

Written for fashion graduates, newbie entrepreneurs and those in entry-level positions in the industry, Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It's a reference guide, a buddy, and an overview of who, what and where. Fashion is a multi-billion-dollar industry. It's not just about sketching an outfit, it's about selecting fabric, developing buttons, sourcing a factory, negotiating prices, making patterns, seeing the final launch and selling garments. This multi-faceted industry is exciting, enigmatic and endless. With many fashion schools now recognising the importance of including technical modules to their degrees, this guide is the perfect accompaniment to the relevant modules with its vocational a to z approach of what happens in the workplace, including how to build and maintain key business relationships. In that respect, it fills a gap in the market of books that give guidance for professionals embarking on or preparing for a career in the fashion industry. People who buy Blue is the New Black want to know how to create a collection. They want to roll up their sleeves and do it, but they need practical instruction on the different phases. They don't want to read about data management systems or the latest developments in polyester thread; they want to understand what a range plan is and how to look at a prototype in a factory. Understanding the three profiles of her readers "first jobber, creative entrepreneur and creative graduate" as the author does, she realized that the publications currently available would alienate them and ignore their needs. Seeing this gap in the market, she wrote it herself, to the benefit of a million young professionals and students aspiring to enter and get ahead in the fashion industry.

Fashion Design for Living explores the positive contribution that the contemporary fashion designer can make within society. The book seeks to reveal new ways of designing and making fashion garments, which can lead towards the creation of fashion products that enhance and enrich our lives. This book sets out to question and challenge the dominant, conventional process of fashion design, which as a practice has been under-researched. While the fashion designer in industry is primarily concerned with the creation of the new seasonal collection, which is designed, produced and measured by economically driven factors, society now expects the designer to make a positive contribution to our social, environmental and cultural life. Consequently an emergent set of designers and research-based practitioners are beginning to uncover new ways to think about fashion designing. The contributors within the book argue that fashion designing should move beyond developing garments that are chiefly aesthetically pleasing but instead should consider wearers, experiences, movement, problems, desires, contexts, situations, engagement, scenarios and use.The practitioners and researchers who have contributed to this book each share different perspectives on how fashion design can positively contribute to our social, environmental and cultural existence. These accounts reveal an approach to fashion design that can focus on users, lived experiences, actual and everyday problems or scenarios, which often remain unfamiliar or aside from the fashion design process applied in industry or in the educational fashion design studio. Therefore Fashion Design for Living proposes to champion new approaches to fashion practice, through a rich and diverse set of views and reflective experiences, which aim to inspire fresh, innovative and creative responses to the world around us.

The fashion world is creative, expressive, impressive, and is always fast moving. The Fashion Yearbook 2022 is a beautifully illustrated book showcasing the best fashion series and photos from the international fashion scene of 2021. A jury of international experts like Donald Schneider (former art director of French Vogue and creative mind of the H&M designer collaborations), or Masha Fedorova (former editor-in-chief of Russian Vogue and Glamour), have selected the best editorials, covers and campaigns to feature in this must-have volume. The creative people behind it, such as photographers, stylists, Models and make-up artists are also presented here in detail.

An industry-focused guide to patternmaking with Gerber AccuMark software. Patternmaking and Grading: Using Gerber AccuMark Pattern Design, 1/e examines every aspect of patternmaking and grading using Gerber AccuMark Pattern Design software and hones in on the job responsibilities often assigned to apparel patternmakers and graders. Rather than focus solely on software commands, the text incorporates invaluable insight gained from the author's extensive experience as an industry insider. Lessons, exercises, and quizzes focus not only on teaching the software, but also on preparing students to be successful industry professionals. Chapters cover all aspects of patternmaking, including pattern creation, drafting, digitizing, plotting, knockoffs, data conversion, spec sheets, and costing markers. Teaching and Learning Experience Patternmaking and Grading has been designed to be the most effective and robust text on the market. It provides: *Robust, current content: Lininger offers up-to-date content referencing the most recent software and industry practices.*Chapters designed for learning: Logical organization and effective chapter features help students truly master chapter material. *Downloadable pattern data: Sample patterns and templates help students practice in-text procedures. *A truly customizable resource: Instructors can customize the text to best suit their individual needs.

Future Beauty is the first comprehensive survey of Japanese avant-garde fashion of the last 30 years. Such designers as Issey Miyake, Yohji Yamamoto and Rei Kawakubo made an enormous impact on the world fashion scene in the late twentieth century, challenging established notions of beauty and turning fashion into art. Today a new generation of radical designers, among them Tao Kurihara and Jun Takahashi, is fast gaining acclaim. This spectacular book, written by a team of experts led by the eminent fashion historian Akiko Fukai, explores the distinct sensibility of Japanese design - the uniqueness of its form, cut and fabric. Illustrated with over 250 photographs and sketches, Future Beauty is an authoritative and stylish guide to some of the world's most expressive fashion.

This gorgeous book brings together 100 of the best winter knits from best-selling author and knitting designer, Monica Russel. Previously published in the 20 to Make series, these fabulous designs are quick and easy to make, and include scarves, wrist warmers, hats, boot cuffs, headbands and snoods. With designs for men, women and children in a range of colours and styles, there is something for everyone in this valuable knitting resource. Using material from the following 20 to Make titles: Knitted Boot Cuffs, Easy Knitted Scarves, Knitted Wrist Warmers, Knitted Headbands, Knitted Snoods and Knitted Hats - this book provides a wealth of inspiration with projects that will become an essential part of your winter wardrobe!

Fashion Game Changers traces radical innovations in Western fashion design from the beginning of the 20th century to the present. Challenging the traditional silhouettes of their day, fashion designers such as Madeleine Vionnet and Cristobal Balenciaga began to liberate the female body from the close-fitting hourglass forms which dominated European and American fashion, instead enveloping bodies in more autonomous garments which often took inspiration from beyond the West. As the century progressed, new generations of avant-garde designers from Rei Kawakubo to Martin Margiela further developed the ideas instigated by their predecessors to defy established notions of femininity in dress, creating space between body and garment. This way, a new relationship between body and dress emerged for the 21st century. With over 200 images and commentaries from an international range of leading fashion curators and historians, this beautifully illustrated book showcases some of the most revolutionary silhouettes and innovative designs of over 100 years of fashion.

Historical Wig Styling: Victorian to the Present, 2nd edition, is a guide to creating beautiful, historically accurate hairstyles for theatrical productions and events. This volume covers hairstyles from the Victorian era through the contemporary styles of today. Chapters begin with an overview of historic figures and styles that influenced the look of each period, followed by step-by-step instructions and photographs showing the finished look from every angle. The book also explores the necessary supplies and styling products needed to create the perfect coif, tips for proper wig handling, a brief history of the makeup for each historical period, and basic styling techniques useful when working with wigs or real hair. New hairstyles featured in this edition include: - Civil War era women - Late Victorian African-American men - 1910s' Full width style women - 1920s' glossy waves - 1940s' Victory rolls - 1950s' Poodle updos - 1960s' flips With over 1,000 full-color images and detailed instructions on how to create iconic hairstyles and makeup, Historical Wig Styling: Victorian to the Present, 2nd edition, is an excellent resource for professional costume designers and wig makers, as well as for students of Costume Design and Wig Making and Styling courses.

Slaves to Fashion is a pioneering cultural history of the black dandy, from his emergence in Enlightenment England to his contemporary incarnations in the cosmopolitan art worlds of London and New York. It is populated by sartorial impresarios such as Julius Soubise, a freed slave who sometimes wore diamond-buckled, red-heeled shoes as he circulated through the social scene of eighteenth-century London, and Yinka Shonibare, a prominent Afro-British artist who not only styles himself as a fop but also creates ironic commentaries on black dandyism in his work. Interpreting performances and representations of black dandyism in particular cultural settings and literary and visual texts, Monica L. Miller emphasizes the importance of sartorial style to black identity formation in the Atlantic diaspora.

Dandyism was initially imposed on black men in eighteenth-century England, as the Atlantic slave trade and an emerging culture of conspicuous consumption generated a vogue in dandified black servants. “Luxury slaves” tweaked and reworked their uniforms, and were soon known for their sartorial novelty and sometimes flamboyant personalities. Tracing the history of the black dandy forward to contemporary celebrity incarnations such as Andre 3000, Miller explains how black people became arbiters of style and how they have historically used the dandy’s signature tools—clothing, gesture, and wit—to break down limiting identity markers and propose new ways of fashioning political and social possibility in the black Atlantic world.

With an aplomb worthy of her iconographic subject, she considers the black dandy in relation to nineteenth-century American literature and drama, W. E. B. Du Bois’s reflections on black masculinity and cultural nationalism, the modernist aesthetics of the Harlem Renaissance, and representations of black cosmopolitanism in contemporary visual art.

"Meticulously researched and beautifully produced." Times Literary Supplement "A big and beautiful book." Journal of British Studies "A definitive history of the sports shoe." Amber Butchart, fashion historian "A necessary book [and] a great read." Samuel Smallidge, Archivist, Converse "Both educational and entertaining." Scene Point Blank The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond. Moving from the athletic field to the shopping mall, Thomas Turner tells a fresh story of the evolution of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. The Sports Shoe takes us on a journey from the first Victorian tennis shoes to the sneaker of today, to the adidas Superstar and the innovative technologies of Nike Air Max. Featuring newly uncovered archival material and historic images showcasing key personalities, vintage marketing and common perceptions of this hugely desirable product, this book is a must-have for any sneaker collector, historian of popular culture, or anyone interested in the place of athletic footwear in our lives today.

Start-to-finish guide enables even beginners to create beautiful beadwork designs for many craft uses.

A polaroid is the physical and organic reminder of a particular moment, enabling the creative team to step back and fully consider the technical and artistic direction of a photoshoot. The excitement of watching the image slowly developing and seeing the final result makes the polaroid a tiny artwork all of its own.In this book, uber-stylist and storyteller Jo Hambro showcases some of her vast personal records of polaroids taken from the fashion shoots she has worked on over the last two decades. Combined with her extraordinary notebooks, scribbles and sketches formulating the stories that each shoot is based on, (in which polaroids are an indispensable part), we are taken into the hidden world of fashion's creative process.

Celebrating decades of achievement by one of the foremost names in British fashion, whose vitality and influence continue to shine Zandra Rhodes provides a luscious documentary of this leading British designer, spanning her 50-year career in fashion and textile design. The book showcases not only Rhodes's work but also her vivid personality and creative energy. Both a fashion trailblazer and a consummate textile designer, she has influenced the work of contemporary labels such as Mary Katrantzou and Alice Temperley. The book honors the centrality of textile design in Rhodes's work, while exploring the versatility of her imagination throughout her long career; contributors include Pierpaolo Piccioli (creative director of Valentino), Suzy Menkes (editor of Vogue International), and celebrated fashion designers Anna Sui and Rajeev Sethi. It also commemorates the 50th anniversary of the house of Zandra Rhodes, a British-owned and -made brand, and Rhodes's successful establishment of the Fashion and Textile Museum in London. Published in association with the Fashion and Textile Museum, London Exhibition Schedule: Fashion and Textile Museum, London (September 27, 2019-January 26, 2020)

Muses of attitude, brains and confidence come together in this glossy compendium of the female icons who use their personal style and influence to change the way we look and dress. From the obvious to the outrageous, Frida Kahlo to Cara Delevingne, 100 Women * 100 Styles profiles the personalities of each woman, showing what made them who they are, and how they can inspire you.

The latest volume of this popular series allows anyone interested in fashion to glimpse its future: the emerging trends in European design. More than 340 photos capture the designs and insights of 70 of Europe's top fashion students from the most prominent fashion design colleges and universities in Denmark, England, Ireland, the Netherlands, and Sweden. Europe's up-and-coming designers reveal insights about their design choices, their use of materials, and their chosen techniques in creating womenswear and menswear. This is an essential reference for every fashion program, and for everyone interested in the most exciting trendsetters entering the fashion world.

"It's a piece of art that I am really proud of" -Rihanna All hail Rihanna: Queen Size The statement volume for Rihanna fans, this luxury, queen-size edition is limited to 500 copies worldwide. An homage for fashion, music, and photography lovers and collectors, Rihanna: Queen Size is presented in a format worthy of the global legend herself. From her Barbados beginnings to her worldwide tours, from iconic fashion moments to private time with friends and family, Rihanna: Queen Size showcases intimate photographs of the star's evolution as an artist, performer, designer, and entrepreneur. Rihanna: Queen Size is hand-sewn and bound in bespoke padded Japanese-designed fabric with a pearlescent finish, and an embedded, matte black, laser-cut steel logo designed by Barnbrook studio. The endpapers feature a custom design by The Haas Brothers printed in spot gloss on a rich black paper stock. Rihanna's remarkable story unfolds in 504 pages and more than 1,000 images along with gatefolds and special inserts including bound-in booklets, a die-cut tip-in sheet, and a double-sided removable poster.

Men's Tailoring: Bespoke, Theatrical and Historical Tailoring 1830-1950 introduces the reader to English tailoring and covers the drafting of patterns, cutting out in cloth, and the complete traditional construction techniques in sequence for the tailoring of a waistcoat, trousers and jacket. The book contains: step-by-step instructions, complete with illustrations, for students and costumiers who are new to the making of male tailored garments from the nineteenth and twentieth centuries; drafting blocks and construction techniques for the main three styles of nineteenth century male garments: frock coat, morning coat and dress coat; patterns, photographs and detailed measurements taken from a variety of male coats, jackets, waistcoats and trousers from c1830 - c1950 from museums and collections. From choosing the right cloth to preparing for the fitting process, this how-to guide will help readers create beautiful, historically accurate three-piece suits for events and performances.

Filled with stunning photographs, this fascinating tribute illustrates and illuminates Hepburn's life. From her early years as an ingenue to her status as an international icon of elegance, it reveals how her unique beauty made her a dream subject for designers and photographers alike. Featuring her collaborations with Givenchy, and stills from the sets of her most famous Hollywood films, the Little Book of Audrey Hepburn takes the reader on a journey through the actress's career and reveals just how powerfully her image resonates across the globe - even so long after her death.

"Vogue: The Editor's Eye "celebrates the pivotal role the fashion editor has played in shaping America's sense of style since the magazine's launch 120 years ago. Drawing on "Vogue"'s exceptional archive, this book focuses on the work of eight of the magazine's legendary fashion editors (including Polly Mellen, Babs Simpson, and Grace Coddington) who collaborated with photographers, stylists, and designers to create the images that have had an indelible impact on the fashion world and beyond. Featuring the work of world-renowned photographers such as Richard Avedon, Irving Penn, and Annie Leibovitz and model/muses, including Marilyn Monroe, Verushka, and Linda Evangelista, "The Editor's Eye "is a lavishly illustrated look at the visionary editors whose works continue to reverberate in the culture today.
Praise for "Vogue: The Editor's Eye"
Selected in "Guide to coffee table books as holiday gifts." --Associated Press
"What makes a great fashion image? A new book, "The Editor's Eye," celebrates the work of Vogue's boundary-pushing fashion editors." --"Vogue"
""Vogue: The Editor's Eye" is the perfect gift book for anyone with an interest in fashion or photography or brilliant book design. No electronic tablet yet created can duplicate the sheer visual pleasure of paging through this gorgeous book." --"Connecticut Post"
"Told via in-depth interviews with each of these visionaries, "Vogue: The Editor's Eye" gives a glimpse into the process, proving that the magazine's cutting-edge fashion spreads are as much about editorial point of view as they are about model-photographer-designer collaboration." --BookPage.com
""Vogue: The Editor's Eye" tells how the vision, creativity (and let's not forget lavish budgets) possessed by eight fashion editors from 1947 to the present have produced the striking layouts that are the magazine's signature." --"The Denver Post"

Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. Few clothing items are as ubiquitous or casual as blue jeans. Yet, their simplicity is deceptive. Blue jeans are nothing if not an exercise in opposites. Americans have accepted jeans as a symbol of their culture, but today jeans are a global consumer product category. Levi Strauss made blue jeans in the 1870s to withstand the hard work of mining, but denim has since become the epitome of leisure. In the 1950s, celebrities like Marlon Brando transformed the utilitarian clothing of industrial labor into a glamorous statement of youthful rebellion, and now, you can find jeans on chic fashion runways. For some, indigo blue might be the color of freedom, but for workers who have produced the dye, it has often been a color of oppression and tyranny. Blue Jeans considers the versatility of this iconic garment and investigates what makes denim a universal signifier, ready to fit any context, meaning, and body. Object Lessons is published in partnership with an essay series in The Atlantic.

This book is the first in-depth exploration of the revolutionary designers who defined American fashion in its emerging years and helped build an industry with global impact, yet have been largely forgotten. Focusing on female designers, the authors reclaim a place in history for the women who created not only for celebrities and socialites, but for millions of fashion-conscious customers across the United States. From one of America's first couturiers, Jessie Franklin Turner, to Zelda Wynn Valdes, the book captures the lost histories of the luminaries who paved the way in the world of American fashion design. This fully illustrated collection takes us from Hollywood to Broadway, from sportswear to sustainable fashion, and explores important crossovers between film, theater, and fashion. Uncovering fascinating histories of the design pioneers we should know about, the book enlarges the prevailing narrative of fashion history and will be an important reference for fashion students, historians, costume curators, and fashion enthusiasts alike.