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Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General

The Wheel of Autonomy - Rhetoric and Ethnicity in the Omo Valley (Hardcover): Felix Girke The Wheel of Autonomy - Rhetoric and Ethnicity in the Omo Valley (Hardcover)
Felix Girke
R2,846 Discovery Miles 28 460 Ships in 10 - 15 working days

How do the Kara, a small population residing on the eastern bank of the Omo River in southern Ethiopia, manage to be neither annexed nor exterminated by any of the larger groups that surround them? Through the theoretical lens of rhetoric, this book offers an interactionalist analysis of how the Kara negotiate ethnic and non-ethnic differences among themselves, the relations with their various neighbors, and eventually their integration in the Ethiopian state. The model of the "Wheel of Autonomy" captures the interplay of distinction, agency and autonomy that drives these dynamics and offers an innovative perspective on social relations.

New Spirituality, Self, and Belonging - How New Agers and Neo-Pagans Talk about Themselves (Hardcover, New): Jon P. Bloch New Spirituality, Self, and Belonging - How New Agers and Neo-Pagans Talk about Themselves (Hardcover, New)
Jon P. Bloch
R2,545 Discovery Miles 25 450 Ships in 18 - 22 working days

Through in-depth interviews with 22 New Agers and Neo-Pagans, this study proposes a new model of religious identity from a sociological standpoint. The analysis demonstrates that in spite of their great diversity of beliefs and lack of strong organizational ties, a discernible community of alternative spiritualists does exist. This volume will appeal not only to scholars of the sociology of religion, but also to sociologists interested in community building, social movements, and self-identity.

The Trouble with Theory - The educational costs of postmodernism (Paperback): Gavin Kitching The Trouble with Theory - The educational costs of postmodernism (Paperback)
Gavin Kitching
R762 Discovery Miles 7 620 Ships in 10 - 15 working days

Postmodern theory has engaged the hearts and heads of the brightest students because of its apparent political and social radicalism. Despite this Professor Gavin Kitching claims that, 'At the heart of postmodernism is very poor, deeply confused and misbegotten philosophy. As a result even the very best students who fall under its sway produce radically incoherent ideas about language, meaning, truth and reality.'This is not another conservative attack on postmodernism. Rather, it is a carefully considered analysis from a dedicated university teacher who is convinced that we have gone terribly astray. He shows that postmodern theory is at best irrelevant to, and at worst undermining of, persuasive political arguments, and reveals the basic philosophical confusion at its heart which makes this so. Essential reading for any student writing a thesis in the humanities and the social sciences, and for their teachers.'It is the strongest and best attack on the ravages of routine post-modernism that I have ever read. I applaud the way he lists the good causes that students warmly espouse, and then suggests a simpler way to support them without the self-destructive it's all just language that is implicit in their work.' - Professor Sir Bernard Crick, Emeritus Professor of Politics, Birkbeck College, University of London'Gavin Kitching rattles the cages. Will the inmates hear this? They should, if only for the reason that there is virtue in learning to argue against yourself. This is a serious book.' - Professor Peter Beilharz, Sociology, La Trobe University'Required reading for anyone who wants to understand how and why postmodernism has had such disastrous pedagogical consequences.' - Professor David G. Stern, Philosophy, University of Iowa

Cultural Production and Social Movements After the Arab Spring - Nationalism, Politics, and Transnational Identity (Hardcover):... Cultural Production and Social Movements After the Arab Spring - Nationalism, Politics, and Transnational Identity (Hardcover)
Eid Mohamed, Ayman el-Desouky
R3,184 Discovery Miles 31 840 Ships in 10 - 15 working days

This book is available open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. The so-called Arab Spring challenged conventional wisdom and certainties about the Arab world where its effects continue to be felt as well as in the diaspora. This book provides an original contribution to current social and cultural theory on Arab social movements by giving a fuller historical and critical treatment of contemporary artistic and cultural production from the region and beyond. Thematically structured and covering culture, media, politics, and literary studies, the book uses a range of theoretical material that engages readers in three key ways. First, it adopts a critical standpoint with respect to the term "Arab Spring," recognizing the multiple interpretations and varied geographical, historical, and political realities of the term. Second, its focus on carefully selected case studies - namely, Egypt, Tunis, Syria, and Yemen - adds depth to analysis of the cultural, literary and artistic dimensions that operate fluidly across the Arab world. Third, it presents a methodological case study for the growing community of researchers involved in interdisciplinary education. Together, the contributors to the book show how the interplay of politics, culture, and media across varied locations has and continues to shape emergent Arab social forms and a region on the cusp of historical and cultural change.

Theaters of War - America's Perceptions of World War II (Hardcover): V Casaregola Theaters of War - America's Perceptions of World War II (Hardcover)
V Casaregola
R1,421 Discovery Miles 14 210 Ships in 18 - 22 working days

Historian Vincent Casaregola examines the portrayal of WWII in popular culture and how that protrayal has changed over time. By examining WWII films, literature, theatre and art from the Cold War era, the Vietnam War, the Reagan years, and present day, he seeks to understnad the part played by current politics, events and conflicts.

Art, Literature and Culture from a Marxist Perspective (Hardcover, 1st ed. 2015): Tony McKenna Art, Literature and Culture from a Marxist Perspective (Hardcover, 1st ed. 2015)
Tony McKenna
R1,816 Discovery Miles 18 160 Ships in 10 - 15 working days

This title offers a Marxist take on a selection of artistic and cultural achievements from the rap music of Tupac Shakur to the painting of Van Gogh, from HBO's Breaking Bad to Balzac's Cousin Bette , from the magical realm of Harry Potter to the apocalyptic landscape of The Walking Dead , from The Hunger Games to Game of Thrones .

Arab-Iranian Relations (Hardcover): Khair El-Din Haseeb Arab-Iranian Relations (Hardcover)
Khair El-Din Haseeb
R2,884 Discovery Miles 28 840 Ships in 10 - 15 working days

Regionally-based Arabs and Iranian scholars here explore the preoccupation of the economic, political, educational and strategist present of Arab-Iranian relationships in the context of the historical and cultural past.
The issues covered include: historical ties and the current state of mutual awareness between Arabs and Iranians; the impact of the political and journalistic rhetoric of each side on their relationships; the image of Arabs and Iranians in each others' schoolbooks; economic ties and the prospects for their future development; the status of Arab and Iranian women; border and territorial disputes between Arab states and Iran; the position of Arab states and Iran on the Kurdish question; the Palestine question in Arab-Iranian relations; a comparative study of civil society in Iran and in Arab countries; and Arab-Iranian ties in the context of international relations.

Knowledge Sharing in Chinese Hospitals - Identifying Sharing Barriers in Traditional Chinese and Western Medicine Collaboration... Knowledge Sharing in Chinese Hospitals - Identifying Sharing Barriers in Traditional Chinese and Western Medicine Collaboration (Hardcover, 2015 ed.)
Lihong Zhou, Jose Miguel Baptista Nunes
R2,813 R1,913 Discovery Miles 19 130 Save R900 (32%) Ships in 10 - 15 working days

This book aims to identify, understand and qualify barriers to the patient-centred knowledge sharing (KS) in interprofessional practice of Traditional Chinese Medicine (TCM) and Western Medicine (WM) healthcare professionals in Chinese hospitals. This collaboration is particularly crucial and unique to China since, contrary to Western practice, these two types of professionals actually work together complimentary in the same hospital. This study adopted a Grounded Theory approach as the overarching methodology to guide the analysis of the data collected in a single case-study design. A public hospital in central China was selected as the case-study site, at which 49 informants were interviewed by using semi-structured and evolving interview scripts. The research findings point to five categories of KS barriers: contextual influences, hospital management, philosophical divergence, Chinese healthcare education and interprofessional training. Further conceptualising the research findings, it is identified that KS is mostly prevented by philosophical and professional tensions between the two medical communities. Therefore, to improve KS and reduce the effects of the identified barriers, efforts should be made targeted at resolving both types of tensions. The conclusion advocates the establishment of national policies and hospital management strategies aimed at maintaining equality of the two medical communities and putting in place an interprofessional common ground to encourage and facilitate communication and KS.

Sense and Essence - Heritage and the Cultural Production of the Real (Paperback): Birgit Meyer, Mattijs Van De Port Sense and Essence - Heritage and the Cultural Production of the Real (Paperback)
Birgit Meyer, Mattijs Van De Port
R848 Discovery Miles 8 480 Ships in 10 - 15 working days

Contrary to popular perceptions, cultural heritage is not given, but constantly in the making: a construction subject to dynamic processes of (re)inventing culture within particular social formations and bound to particular forms of mediation. Yet the appeal of cultural heritage often rests on its denial of being a fabrication, its promise to provide an essential ground to social-cultural identities. Taking this paradoxical feature as a point of departure, and anchoring the discussion to two heuristic concepts-the "politics of authentication" and "aesthetics of persuasion"-the chapters herein explore how this tension is central to the dynamics of heritage formation worldwide.

Literature Journals in the War of Resistance against Japanese Aggression in China (1931-1938) (Hardcover, 1st ed. 2018): Sunny... Literature Journals in the War of Resistance against Japanese Aggression in China (1931-1938) (Hardcover, 1st ed. 2018)
Sunny Han Han
R1,426 Discovery Miles 14 260 Ships in 18 - 22 working days

This book examines the development of Chinese literature journals and social ideologies from 1931 to 1938, combining first-hand historical materials, historical data and four important literature journals to study the competition and cooperation between various powers such as the Kuomintang, the CCP, the "Third Party", and intellectuals. This book describes the most influential Chinese literature journals and their political background during that period, and explains the relations between disparate political and social powers, helping to decipher Chinese intellectuals' cultural positions during this time. The author concludes with the provocative thesis that there was a progression in literature of the Nanjing Decade from an emphasis on class struggle to national salvation to a humanism that transcended these differences. --Arif Dirlik, author of "Culture and History in Postrevolutionary China: The Perspective of Global Modernity" The author looks into sources drawn from various camps and areas, identifies ideological and affective contestations, debates theoretical agendas, and ponders the consequences of literature as a unique manifestation of wartime engagements. Both historically informed and methodologically engaged, Han's book is a most important source for anyone interested in the cultural and political dynamics of modern China in an extraordinary time. --David Der-wei Wang, Professor of Harvard University

Wind Bands and Cultural Identity in Japanese Schools (Hardcover, 2012): David G. Hebert Wind Bands and Cultural Identity in Japanese Schools (Hardcover, 2012)
David G. Hebert
R2,684 Discovery Miles 26 840 Ships in 18 - 22 working days

This well researched volume tells the story of music education in Japan and of the wind band contest organized by the All-Japan Band Association. Identified here for the first time as the world s largest musical competition, it attracts 14,000 bands and well over 500,000 competitors. The book s insightful contribution to our understanding of both music and education chronicles music learning in Japanese schools and communities. It examines the contest from a range of perspectives, including those of policy makers, adjudicators, conductors and young musicians. The book is an illuminating window on the world of Japanese wind bands, a unique hybrid tradition that comingles contemporary western idioms with traditional Japanese influences. In addition to its social history of Japanese school music programs, it shows how participation in Japanese school bands contributes to students sense of identity, and sheds new light on the process of learning to play European orchestral instruments.

"Important and unique." - Professor Richard Colwell, "Ethnomusicology Review."
"A major contribution to studies of international music education and of music in Japan." - Professor Bonnie Wade (Foreword to the book).
"The definitive book on Japanese wind music . . . should be in every library" - Maestro Tim Reynish (timreynish.com/)
"A comprehensive, stunning account of wind bands in Japan . . . the most comprehensive information about concert (wind) band participation in any country" - Peter Gouzouasis and Alan Henderson, "Music Education Research."
"Hebert's study should be highly lauded. Seeing extracurricular club activities in the light of Japanese studies is a perspective that I intend to employ in my own research in the future . . . this publication can serve as an important reference and inform the decisions of those attempting to advance changes to the educational system."- Professor Hiroshi Nishijima of Tokyo Metropolitan University, "Social Science Japan Journal."
"It provides an interesting insight into the successful pedagogical techniques and methods required to cultivate collective notions of identity and ultimately musical achievement.This book is a valuable resource to those with interests in a number of musical and academic fields, in particular music education, ethnomusicology and band studies. Throughout the book the author successfully connects these different strands and produces an accurate and engaging picture . . ."- Richard Jones, PhD, "The World of Music."
"

Sex Scandals, Gender, and Power in Contemporary American Politics (Hardcover): Hinda Mandell Sex Scandals, Gender, and Power in Contemporary American Politics (Hardcover)
Hinda Mandell
R2,074 Discovery Miles 20 740 Ships in 18 - 22 working days

The increasing tabloidization of politics and focus on politicians involved in sex scandals is both problematic and important. This book examines how gender impacts political sex scandals in the United States, in the past and today; explains how political sex scandals contribute to the mistrust of government; and identifies why these titillating events do have serious consequences for our political system. When a major political sex scandal occurs, it occupies as much as 25 percent of all news coverage in the United States. Even if people may deny it, they enjoy "consuming" and talking about political sex scandals. Written by a former journalist who has frequently explored the intersections of politics, sex, and gender in the United States, Sex Scandals, Gender, and Power in Contemporary American Politics investigates how political sex scandals contribute to the mistrust of government and why these titillating events have great significance in our frenzied media environment. The book makes use of comprehensive descriptive data (including statistics) to explain how political sex scandals are a representation of society's broader gender dynamics, conveying subtle messages about power and morality. It addresses the roles of men and women in political sex scandals over time, the increasing tabloidization of politics, and the often-overlooked consequences of sex scandals for the political system. Readers will see how the types of sex scandals that politicians are typically involved in differ by political party, and that all major political sex scandals have involved male-not female-politicians engaged in bad behavior. Author Hinda Mandell also documents how scandals' multiple negative effects for the politicians themselves and for society include turning politics into a spectator sport, contributing to the mistrust of government, the questioning of politicians' competence and judgment as a group, and politicians' diminishing effectiveness in office. Explains how sex scandals regarding political figures significantly impact people's opinions of politicians and government as well as how sex scandals harm the U.S. political process Demonstrates how political sex scandals are a representation of society's broader gender dynamics, conveying subtle messages about power and morality Offers data and statistics about political sex scandal occurrences, including breakdowns of political scandals by party lines and the most common type of political sex scandals Supplies extensive analysis of how voters respond to different "types" of political wives (such as the supportive political wife versus the absent political wife)

Food Waste - Home Consumption, Material Culture and Everyday Life (Hardcover): David M. Evans Food Waste - Home Consumption, Material Culture and Everyday Life (Hardcover)
David M. Evans
R3,656 Discovery Miles 36 560 Ships in 10 - 15 working days

In recent years, food waste has risen to the top of the political and public agenda, yet until now there has been no scholarly analysis applied to the topic as a complement and counter-balance to campaigning and activist approaches. Using ethnographic material to explore global issues, "Food Waste" unearths the processes that lie behind the volume of food currently wasted by households and consumers. The author demonstrates how waste arises as a consequence of households negotiating the complex and contradictory demands of everyday life, explores the reasons why surplus food ends up in the bin, and considers innovative solutions to the problem.Drawing inspiration from studies of consumption and material culture alongside social science perspectives on everyday life and the home, this lively yet scholarly book is ideal for students and researchers from a wide range of disciplines, along with anyone interested in understanding the food that we waste.

Childhood and Consumer Culture (Hardcover): D Buckingham, V Tingstad Childhood and Consumer Culture (Hardcover)
D Buckingham, V Tingstad
R1,413 Discovery Miles 14 130 Ships in 18 - 22 working days

"In recent years children have become an increasingly important consumer market, and there is growing concern about the commercialisation of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on childrens engagement with consumer culture from a wide range of international settings"--

Ingredients for Revolution - A History of American Feminist Restaurants, Cafes, and Coffeehouses (Paperback): Alex D. Ketchum Ingredients for Revolution - A History of American Feminist Restaurants, Cafes, and Coffeehouses (Paperback)
Alex D. Ketchum
R685 Discovery Miles 6 850 Ships in 10 - 15 working days
Dialect Emergence in Waumandee English (Paperback, New edition): David N Ehrat Dialect Emergence in Waumandee English (Paperback, New edition)
David N Ehrat
R1,260 R1,121 Discovery Miles 11 210 Save R139 (11%) Ships in 10 - 15 working days

This book examines how a new dialect emerges. It is based on empirical research carried out in Waumandee, Wisconsin, a small community set in a linguistically uncharted territory in North America. Waumandee English is influenced by the native languages of settlers who arrived from different parts of Switzerland, Germany, Norway, Poland, Austria and Ireland. Traditional dialectology augmented by sociolinguistic and psychological parameters enables the reader to follow the path of current dialect emergence in Waumandee English.

Shakespeare, Film Studies, and the Visual Cultures of Modernity (Hardcover, 2008 ed.): A. Guneratne Shakespeare, Film Studies, and the Visual Cultures of Modernity (Hardcover, 2008 ed.)
A. Guneratne
R2,927 Discovery Miles 29 270 Ships in 18 - 22 working days

This book is the first in-depth cultural history of cinema's polyvalent and often contradictory appropriations of Shakespearean drama and performance traditions. The author argues that these adapatations have helped shape multiple aspects of film, from cinematic style to genre and narrative construction.

Sense and Essence - Heritage and the Cultural Production of the Real (Hardcover): Birgit Meyer, Mattijs Van De Port Sense and Essence - Heritage and the Cultural Production of the Real (Hardcover)
Birgit Meyer, Mattijs Van De Port
R2,849 Discovery Miles 28 490 Ships in 10 - 15 working days

Contrary to popular perceptions, cultural heritage is not given, but constantly in the making: a construction subject to dynamic processes of (re)inventing culture within particular social formations and bound to particular forms of mediation. Yet the appeal of cultural heritage often rests on its denial of being a fabrication, its promise to provide an essential ground to social-cultural identities. Taking this paradoxical feature as a point of departure, and anchoring the discussion to two heuristic concepts-the "politics of authentication" and "aesthetics of persuasion"-the chapters herein explore how this tension is central to the dynamics of heritage formation worldwide.

Cultural Theory After the Contemporary (Hardcover): S. Tumino Cultural Theory After the Contemporary (Hardcover)
S. Tumino
R1,414 Discovery Miles 14 140 Ships in 18 - 22 working days

Contemporary cultural studies have marginalized agency and frustrated the power of people to shape social life. "Cultural Theory After the Contemporary" is a new materialist challenge to these tendencies. Stephen Tumino offers a new theory of agency in culture and demonstrates how humans can take command of events and make their own history. At a time when contemporary theory--from New Historicism to post-structuralism to "post-humanism"--has launched a new wave of attacks on agency and cultural studies, in spite of its formal proclamations, has become local and even nationalist, this book offers a timely and much-needed corrective. "Cultural Theory After the Contemporary" articulates an internationalist cultural theory that puts global agency in the forefront of contemporary cultural analysis and goes beyond the prevailing ironic critique that conceals the cynicism in recent writings on culture.

Language Policy and Nation-Building in Post-Apartheid South Africa (Hardcover, 2008 ed.): Jon Orman Language Policy and Nation-Building in Post-Apartheid South Africa (Hardcover, 2008 ed.)
Jon Orman
R2,763 Discovery Miles 27 630 Ships in 18 - 22 working days

The preamble to the post-apartheid South African constitution states that 'South Africa belongs to all who live in it, united in our diversity' and promises to 'lay the foundations for a democratic and open society in which government is based on the will of the people and every citizen is equally protected by law' and to 'improve the quality of life of all citizens'. This would seem to commit the South African government to, amongst other things, the implementation of policies aimed at fostering a common sense of South African national identity, at societal dev- opment and at reducing of levels of social inequality. However, in the period of more than a decade that has now elapsed since the end of apartheid, there has been widespread discontent with regard to the degree of progress made in connection with the realisation of these constitutional aspirations. The 'limits to liberation' in the post-apartheid era has been a theme of much recent research in the ?elds of sociology and political theory (e. g. Luckham, 1998; Robins, 2005a). Linguists have also paid considerable attention to the South African situation with the realisation that many of the factors that have prevented, and are continuing to prevent, effective progress towards the achievement of these constitutional goals are linguistic in their origin.

Intercultural Masquerade - New Orientalism, New Occidentalism, Old Exoticism (Hardcover, 1st ed. 2016): Regis Machart, Fred... Intercultural Masquerade - New Orientalism, New Occidentalism, Old Exoticism (Hardcover, 1st ed. 2016)
Regis Machart, Fred Dervin, Minghui Gao
R3,051 R1,804 Discovery Miles 18 040 Save R1,247 (41%) Ships in 10 - 15 working days

This volume revisits the notions of Orientalism, Occidentalism and, to a certain extent, Reverse Orientalism/Occidentalism in the 21st century, adopting post-modern, constructionist and potentially non-essentialising approaches. The representations of the 'cultural Other' in education, literature and the arts are examined by scholars working in Australia, France, Hong Kong, Japan, Malaysia, Singapore and the USA. Vinyl compilations, TV series, novels, institutional discourses and surveys, amongst others, are examined so as to better understand how people construct their identity in relation to an imagined and idealised Other. This book will appeal to all researchers and students interested in cultural identity and stereotypes of the 'East' and the 'West', in particular in the fields of academic mobility, cultural studies, intercultural education, postcolonial literature and media studies.

queerqueen - Linguistic Excess in Japanese Media (Hardcover): Claire Maree queerqueen - Linguistic Excess in Japanese Media (Hardcover)
Claire Maree
R2,438 Discovery Miles 24 380 Ships in 10 - 15 working days

From the twins Osugi and Peeco to longstanding icon Miwa Akihiro, Claire Maree traces the figure of the Japanese queerqueen, showing how a diversity of gender identifications, sexual orientations, and discursive styles are commodified and packaged together to form this character. Representations of gay men's speech have changed in tandem with gender norms, increasingly crossing over into popular media via the body of the "authentic" gay male up to and including the current "LGBT boom" in Japan. In this context, queerqueen demonstrates how commercial practices of recording, transcribing, and editing spoken interactions and use of on-screen text encode queerqueen speech as inherently excessive and in need of containment. Tackling questions of authenticity, self-censorship, and the restrictions of heteronormativity within this perception of queer excess, Maree shows how queerqueen styles reproduce stereotypes of gender, sexuality, and desire that are essential to the business of mainstream entertainment.

Marxism, Intellectuals and Politics (Hardcover, 2007 ed.): D. Bates Marxism, Intellectuals and Politics (Hardcover, 2007 ed.)
D. Bates
R1,411 Discovery Miles 14 110 Ships in 18 - 22 working days

What ought the political role of the intellectual to be? What challenges does the post-structuralist project present for Marxist accounts of the intellectual? What is the relationship between the university and the wider society of which it is part? This text, which includes important contributions from authors such as Warren Montag and Sean Sayers, considers different attempts by Marxist and post-Marxist writers to theorize these and other important related questions.

African Media and the Digital Public Sphere (Hardcover): O. Mudhai, W. Tettey, F. Banda African Media and the Digital Public Sphere (Hardcover)
O. Mudhai, W. Tettey, F. Banda
R2,886 Discovery Miles 28 860 Ships in 18 - 22 working days

"African Media and the Digital Public Sphere"examines, from theoretical and empirical perspectives, the claims that new information and communication technologies (ICTs) are catalysts of democratic change in Africa. Contributors do so from optimist, pragmatist-realist and pessimist stances through analyses of words and deeds of various political actors and organizations or institutions, from government units to political parties and party leaders to civil society organizations and minority groups. It is the first such publication contributed to by various African and Africanist scholars, based in Africa and around the world, whose research and/or practice activities focus on the relationship between new digital media and democracy on the continent.

New Media - Culture and Image (Hardcover, REV and Updated): Kelli Fuery New Media - Culture and Image (Hardcover, REV and Updated)
Kelli Fuery
R3,981 Discovery Miles 39 810 Ships in 10 - 15 working days

New media is becoming integral to our lives. But for how long can we refer to emerging media as new in this fast-moving digital age? What makes it 'new'? And what problems do interactive media create for us, as cultural beings? This book investigates the culture and context of new media. Exploring and critiquing debates drawn from media and cultural theory, Fuery clearly explores and defines the concepts of new media and interactivity. With a clear and structured approach, the book questions existing ideas about digital culture and explains the problems that emerging technologies can present to our culture, from issues of surveillance and power to the digitalisation of the body. In particular, the book includes: * a variety of perspectives and approaches to the idea of the 'new' * consideration and evaluation of work from key media theorists, from Foucault to Bourdieu * relevant and innovative examples that bring the complexities of new media to life * a glossary for quick reference and explanation of complex concepts New Media: Culture and Image interrogates the key concepts, models and approaches surrounding the formation and evolution of new media. It will encourage all students of Cultural Studies and Media Studies to question and reconsider their ideas about media and cultural theory.

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