|
Books > Business & Economics > Business & management > Management & management techniques
Pricing management forms part of a series of books specially
written for South African undergraduate marketing students. The
other titles in the series deal with distribution management,
product management, marketing research and integrated marketing
communications. The objective of the series is to place specific
marketing topics in perspective. Pricing decisions impact on other
elements of the marketing mix in numerous ways. The price of a
product, for example, influence customers' perception of the
product and affect how the product is promoted. Pricing management
concentrates on the essentials of pricing decisions in marketing
management and does so in a comprehensive, practical and extremely
accessible manner.
This important Handbook is an essential guide to the
state-of-the-art concepts, debates and innovative practices in the
field of cumulative impact assessment. It helps to strengthen the
foundations of this challenging field, identify key issues
demanding solutions and summarize recent trends in forward
progress, particularly through the use of illustrative case
examples. Taking an international and transdisciplinary approach,
this Handbook provides readers with frameworks and methodologies
currently in use by leading academics, consultants and many others
involved in cumulative impact assessment and management. This
wide-ranging body of work demonstrates increased application of
relevant, cross-disciplinary science to cumulative impact
assessment problems, as well as a continued commitment to bridge
the theory and practice gap for more effective and efficient
assessments. Chapters also address contemporary and often
controversial issues across a variety of sectors including
agriculture, energy, watershed management, regional land use
planning, and transport. This cutting-edge Handbook will be of
great interest to academics and students who wish to further
develop their understanding of key concepts within the field. It
will also be beneficial to practitioners, industry, government
officials and the many organizations involved in cumulative impact
assessment processes.
The medical domain is home to many critical challenges that stand
to be overcome with the use of data-driven clinical decision
support systems (CDSS), and there is a growing set of examples of
automated diagnosis, prognosis, drug design, and testing. However,
the current state of AI in medicine has been summarized as "high on
promise and relatively low on data and proof." If such problems can
be addressed, a data-driven approach will be very important to the
future of CDSSs as it simplifies the knowledge acquisition and
maintenance process, a process that is time-consuming and requires
considerable human effort. Diverse Perspectives and
State-of-the-Art Approaches to the Utilization of Data-Driven
Clinical Decision Support Systems critically reflects on the
challenges that data-driven CDSSs must address to become mainstream
healthcare systems rather than a small set of exemplars of what
might be possible. It further identifies evidence-based, successful
data-driven CDSSs. Covering topics such as automated planning,
diagnostic systems, and explainable artificial intelligence, this
premier reference source is an excellent resource for medical
professionals, healthcare administrators, IT managers, pharmacists,
students and faculty of higher education, librarians, researchers,
and academicians.
The second edition of the Project Risk Analysis and Management
Guide maintains the flavour of the original and the qualities that
made the first edition so successful. The new edition includes: The
latest practices and approaches to risk management in projects;
Coverage of project risk in its broadest sense, as well as
individual risk events; The use of risk management to address
opportunities (uncertain events with a positive effect on the
project's objectives); A comprehensive description of the tools and
techniques required; New material on the human factors,
organisational issues and the requirements of corporate governance;
New chapters on the benefits and also behavioural issues
Exactly what diversity management is, why it makes business sense
and how it can be measured are questions that cause confusion among
managers and learners alike. Moreover, the way in which diversity
management is conceptualised and managed in some local and
international companies seems to make matters worse. This title
aims to address these issues in a practical and sensible way.
In this timely book, Evan Douglas examines the limitations of the
current models of entrepreneurial motivation. He proposes an
expanded general model of entrepreneurial intention, which
integrates both commercial and social entrepreneurs, and explicitly
examines the motivation to innovate. In this new, integrated model
of entrepreneurial intention, he explores the asymmetric data
relationships and interdependencies of these four motivations that
operate to result in multiple equally-valid pathways to
entrepreneurial action. To discover the alternative configurations
that culminate in entrepreneurial intention, Douglas advocates
fuzzy-set qualitative comparative analysis, which complements
traditional correlational methods and exposes additional
information about individual motivation that is suppressed in
sample-level correlational analysis. Innovative and insightful,
this book is an excellent primer for higher-degree and academic
researchers interested in what drives entrepreneurial actions.
Public sector researchers developing entrepreneurial
infrastructure, incubators and support services will also benefit
from Douglas's exciting new model.
This practical book explores collaborative inquiry as an approach
to research and change in organizations where internal members and
external researchers work together as partners to address
organizational issues and create knowledge about changing
organizations. Taking a research-based approach, Abraham B. (Rami)
Shani and David Coghlan analyze the challenges that participants
face in building a partnership between researchers and
practitioners throughout the phases of collaboration. Chapters
explore how collaborative partners assess the organization's
current and future capabilities by expressing the present and
future in creative imagery and by making relevant changes in the
organization to create that future. The book examines the
theoretical foundations behind collaborative inquiry in addition to
the methodologies of this approach to organization development and
change. Mapping both the theory and practice of collaborative
inquiry, this book will be a valuable resource for scholars and
students of organization studies and research methods, particularly
those with a focus on business and management. It will also be
beneficial for practitioners interested in collaborative and action
research modes.
This engaging and timely book demonstrates how a deeper
understanding of theories about organizations are necessary for the
development of a relational sociology and provides an in-depth
explanation of globalization and social change. It also examines
how social bonds are constructed through combinations of different
forms of communication and investigates the bonds of intimate
relationships and partially organized relationships such as street
gangs, brotherhoods, and social movements. Goeran Ahrne addresses
the five key organizational elements: membership, rules,
monitoring, sanctions, and hierarchy and illustrates this detailed
analysis with examples of organizations ranging from rock groups
and mafias, to global organizations such as Google, and
meta-organizations such as FIFA. Drawing on extensive research with
co-authors, Ahrne reviews how both old and new relationships
expand, change and remain together amongst globalization and social
change. This insightful book will be an invaluable resource for
researchers and students in organizational studies as well as those
studying sociology. It will also provide useful guidance for
sociologists and theorists interested in social and organization
theories.
Who captures the value created in global supply chains? How should
gaps in value capture among participants be amended and by whom?
Focusing on the global apparel supply chain and employing value
creation as a yardstick for evaluation of value capture, this book
documents disturbing misalignments between value creation and value
capture among global brands, manufacturers, labor, and consumers.
The authors posit that the failure of both markets and governments
to adequately distribute the value created by global value chains
calls for different mechanisms to address this challenge. They
develop a novel approach based on the logic of the
interdependencies germane to the co-specialized nature of value
chains. These interdependencies afford participants power to create
markets for social justice in which behavior that drives outcomes
towards adequate value distribution is economically and socially
rewarded. These dynamics turn GVCs into their own de-facto
'regulators' with the power to self-correct for distributional
distortions. The contributions of the book are at the center of
current debates in policy milieu, academic circles and corporate
boards regarding human rights, social inequality, and the role of
the private sector in advancing social goals. They received renewed
importance in contemporary discussions regarding the future of
global value chains as the predominant mode of organizing value
creation and the governance challenges they raise in a complex
global world.
Becoming a great leader is within your reach Over the past
twenty-five years, Enda McNulty has worked with a who's who of
business and sporting leaders. Here, they share their stories and
insights into great leadership. But you don't have to be a CEO or
an elite athlete to become a great leader. In Commit 2 Lead!, Enda
shows how becoming a great leader is within everyone's reach -
including yours. In the follow-up to his 2017 bestseller, Commit!,
renowned high-performance coach, leadership expert and entrepreneur
Enda McNulty shows how everyone can and must take up the challenge:
to become the leader your family, your community, your organisation
and your planet needs.
Scaling the Social Enterprise is an ideal text for courses that
focus on social entrepreneurship and social innovation, at either
the graduate or undergraduate level. Common themes across high
growth social startups discussed in the book include: building and
modifying a management team for growth creating and maintaining a
dynamic stakeholder network choosing corporate form and funders
moving from idea to pilot, to roll-out, and pivots along the way
the importance of media magic in building a brand developing and
refining one's value chain the pivotal role of technology in
scaling. Featuring high profile, high growth social startups
including Fair Trade USA, Revolution Foods, Sanergy, Kiva, d.light,
Back to the Roots, and Grameen America, the chapter on funding
social startups also profiles social funders such as Bridges Fund
Management and Better Ventures, amongst others.
Project management in education and training is a resource for
education students, educators, policy makers and authorities in the
education, training and skills development arena. The title will
enable the successful implementation of education and training
projects, such as school fundraising, implementing Curriculum 2005
and Adult Basic Education and Training projects, assessing staff
and successfully implementing any training programme. It also
contributes to long-term, sustainable skills development through a
holistic, lifelong approach to learning.
What ingredients do you need to brew a successful career in selling
and marketing consumer goods? The lessons found in Nick Millers
fascinating and motivating story will tell you. Nick Miller sold a
lot of beer in his many years in the UK beer industry. Starting in
the bingo halls and working mens clubs of East London, he soon
moved up to promoting world-class beer brands into nationwide pub
chains and supermarkets. Using a powerful blend of creativity,
dedication and discipline alongside a smart sales and marketing
strategy he and his team turned Peroni from a niche Italian import
into the UK's premier lager. Later he took the helm at the craft
beer minnow Meantime, where his magic touch led to the brand's
turnaround and eventual sale to SABMiller for GBP120 million. In
the Meantime distils all the lessons Nick picked up during his
impressive career to show any leader how you can: Think
strategically about selling and marketingMaximise the strengths of
your teamFind the benefits in setbacks and barriersAnalyse your own
strengths and weaknessesMotivate your team and enjoy yourself along
the way Unlock the confidence to believe in your own abilities and
your potential to aim high and succeed as you discover a
disciplined way of thinking that can enable you to become as
successful in your chosen industry as you want to be. And along the
way, lighten the load with some amusing anecdotes and engaging
tales from a career well lived. Cheers!
This title deals with: Creating the long-term goal of value and the short-term goal of profitability, liquidity and solvency; analysing and interpreting financial statements; using a financial calculator to perform financial calculations. Managing cash flow (liquidity), accounts receivable and inventory (stock). The title has been written for managers involved in marketing, human resources (HR), information technology (IT), procurement and materials management (MM), as well as professionals such as architects, attorneys, engineers, doctors and other medical practitioners in private practice. This book is ideal for anyone who has little or no prior knowledge of accounting or financial management.
Amidst rapid and fundamental shifts in the economic, geo-political,
technological, and societal landscape, this cutting-edge book makes
the timeless case that research can be informed by problems in the
'real world' and make important contributions to theory and
practice. Throughout the book, the authors argue that there is a
'sweet spot' where both scholarly and practical research can be
done simultaneously. It offers readers insightful and rich examples
of how this can be achieved, including frameworks, examples, ideas,
and tools which will guide researchers in the lifelong task of
defining themselves as researchers and crafting their own unique
research practice. It also features critical insights into careers
oriented toward having impact on practice, reflective questions
that make the principles personal and relevant, and a framework to
help develop the network of connections required for research to
impact practice. Speaking to the graduate student in all of us, How
to Do Relevant Research will greatly benefit Ph.D. students and
early career academics who gravitate towards this kind of research
but worry about its feasibility and instrumentality, mid-to-late
career scholars who do research for practice and teach young
scholars how to do it, and to researchers in a think-tank or
consultancy who want their work to be scientifically sound and
practically useful.
A successful Wall Street trader turned neuroscientist reveals how
risk taking and stress transform our body chemistry
Before he became a world-class scientist, John Coates ran a
derivatives trading desk in New York City. He used the expression
"the hour between dog and wolf" to refer to the moment of
Jekyll-and-Hyde transformation traders passed through when under
pressure. They became cocky and irrationally risk-seeking when on a
winning streak, tentative and risk-averse when cowering from
losses. In a series of groundbreaking experiments, Coates
identified a feedback loop between testosterone and success--one
that can cloud men's judgment in high-pressure decision-making.
Coates demonstrates how our bodies produce the fabled gut feelings
we so often rely on, how stress in the workplace can impair our
judgment and even damage our health, and how sports science can
help us toughen our bodies against the ravages of stress. Revealing
the biology behind bubbles and crashes, "The Hour Between Dog and
Wolf "sheds new and surprising light on issues that affect us all.
Crisis management is not a new topic in management research and
teaching. Every company meets challenges and crisis at some point
and being able to deal with them decides whether a business
survives. Despite this, crisis management has not yet been a
prominent part of the modern business school curriculum. The
pandemic has changed that, and how to deal with crisis has become
the major question, not only for entrepreneurs and managers, but
also for business educators.This book presents 22 case studies of
Asian multinational corporations overcoming crisis. The topics do
not only deal with the pandemic, but all kind of challenges of
modern business and show how companies did overcome or which
strategies they have developed to do so. The companies are divided
into different industries such as the automotive industry,
entertainment or aviation industries.The cases can be used in
business and international management classes, but can also be read
to learn about modern crisis management strategies.
|
|