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Books > Business & Economics > Business & management > Management & management techniques
What ingredients do you need to brew a successful career in selling
and marketing consumer goods? The lessons found in Nick Millers
fascinating and motivating story will tell you. Nick Miller sold a
lot of beer in his many years in the UK beer industry. Starting in
the bingo halls and working mens clubs of East London, he soon
moved up to promoting world-class beer brands into nationwide pub
chains and supermarkets. Using a powerful blend of creativity,
dedication and discipline alongside a smart sales and marketing
strategy he and his team turned Peroni from a niche Italian import
into the UK's premier lager. Later he took the helm at the craft
beer minnow Meantime, where his magic touch led to the brand's
turnaround and eventual sale to SABMiller for GBP120 million. In
the Meantime distils all the lessons Nick picked up during his
impressive career to show any leader how you can: Think
strategically about selling and marketingMaximise the strengths of
your teamFind the benefits in setbacks and barriersAnalyse your own
strengths and weaknessesMotivate your team and enjoy yourself along
the way Unlock the confidence to believe in your own abilities and
your potential to aim high and succeed as you discover a
disciplined way of thinking that can enable you to become as
successful in your chosen industry as you want to be. And along the
way, lighten the load with some amusing anecdotes and engaging
tales from a career well lived. Cheers!
Measuring Human Capital addresses a country's most important
resource: its own people. Bettering human capital benefits
individuals and their country and leads to improved sustainability
for the future. For many years economists only used Gross Domestic
Product (GDP), now acknowledged to be inadequate without
supplemental measures, to gauge a country's overall value. There is
now a recognition that many variables contribute to a country's
worth, which make accurate measurement difficult. Looking beyond
GDP by focusing on human capital, researchers, policymakers,
government officials, and students can understand what elements
impact human capital and how they might improve it in order to
increase economic growth and well-being.
Virtual teams are work arrangements where team members are
geographically dispersed and work interdependently using electronic
communication media to accomplish one or more organizational tasks.
Over the past several decades, there has been an explosive growth
in organizational use of virtual teams to organize work. In the
competitive market, virtual teams represent a growing response to
the need for faster time to market, low cost, and rapid solutions
to complex organizational problems. Organizations are increasingly
investing in virtual teams to enhance their performance and
competitiveness. However, there are unsolved issues of design and
implementation of collaboration technologies for virtual teams and
their collaborative convergence. Collaborative Convergence and
Virtual Teamwork for Organizational Transformation is an innovative
collection of research that analyzes and discusses successful
organizational transformation that requires a holistic
understanding of the issues linked to team and workplaces,
communication and integration, technological barriers, and
sociocultural factors. The chapters highlight topics such as
collaboration technologies in virtual teamwork, collaboration
technologies' impact on organizational transformation, as well as
web-based tools, collaborative learning tools, group decision
support systems, workflow automation systems, and more. This book
is ideally intended for business professionals, managers and
practitioners, stakeholders, researchers, academicians, and
students looking for the latest research in virtual teamwork and
its impact on organizational transformation.
This book provides readers with the latest research on the dynamics
of language and language diversity in professional contexts.
Bringing together novel findings from a range of disciplines, it
challenges practitioners and management scholars to question the
conventional understanding of language as a tool that can be
managed by language policies that 'standardize' language. Each of
the contributions is designed to recognize the strides that have
been made in the past two decades in research on language and
languages in organizational settings while addressing remaining
blind spots and emerging issues. Particular attention is given to
multilingualism, sociolinguistic approaches to language in the
workplace, migration challenges, critical perspectives on the power
of language use and the management of organizations as dialogical,
discursive spaces. Understanding the Dynamics of Language and
Multilingualism in Professional Contexts offers new insights into
familiar and less familiar issues for international business
scholars, sociolinguists, management practitioners and business
communication scholars and experts, and brings understanding to the
central role that language usage and linguistic diversity play in
organisational processes.
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