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Books > Social sciences > Psychology > Philosophy & theory of psychology

Transforming Infantile Trauma in Analytic Work with Children and Adults - The Clinical Writings of Alessandra Cavalli... Transforming Infantile Trauma in Analytic Work with Children and Adults - The Clinical Writings of Alessandra Cavalli (Paperback)
Martha Stevns, Lucinda Hawkins
R988 Discovery Miles 9 880 Ships in 12 - 17 working days

- second-time volume editors with Routledge - would be excellent for child/adolescent trainings and infant observation courses

Attachment, Sexuality, Power - Oedipal Theory as Regulator of Family Affection in Freud's Case of Little Hans (Hardcover):... Attachment, Sexuality, Power - Oedipal Theory as Regulator of Family Affection in Freud's Case of Little Hans (Hardcover)
Jerome C. Wakefield
R3,720 R3,094 Discovery Miles 30 940 Save R626 (17%) Ships in 9 - 15 working days

*Rejecting prevalent symbolic psychoanalytic approaches, this book provides a unique neo-Foucauldian perspective on Freud's infamous case of Little Hans *It provides a comprehensive challenge to the wide acceptance of Freud's Oedipal theory *Presenting a challenge to psychoanalytic orthodoxy, this book accounts for the influence of Oedipal theory upon psychotherapeutic practice and intimate relationships

Bernstein's Construction of Movements - The Original Text and Commentaries (Paperback): Mark L. Latash Bernstein's Construction of Movements - The Original Text and Commentaries (Paperback)
Mark L. Latash
R1,515 Discovery Miles 15 150 Ships in 12 - 17 working days

Nikolai Aleksandrovich Bernstein was one of the great neuroscientists of the twentieth century and highly respected by Western scientists even though most have never read his most important book entitled On the Construction of Movements. Bernstein's Construction of Movements: The Original Text and Commentaries is the first English translation. It supplements the translated text with a series of commentaries by scientists who knew Bernstein personally, as well as leaders in related fields including physics, motor control, and biomechanics. While written in 1947, Bernstein's book is anything but obsolete, making this English translation and accompanying commentaries an invaluable text. The translated original text presents in detail Bernstein's views on the evolutionary history of biological movement and his multi-level hierarchical scheme of the construction of movements in higher animals, including humans. The following commentaries address Bernstein's personality, the history of the book, and current views on different aspects of neuroscience covered in Bernstein's text. Ultimately, they present "a book within the book" to showcase how Bernstein's heritage has developed over the past years. This classic, available for the first time to an English-speaking audience, will prove beneficial to students, instructors, and experts of neuroscience, physics, neurophysiology, motor control, motor rehabilitation, biomechanics, dynamical systems, and related fields.

A Behavior Analytic View of Child Development (Hardcover, 1995 ed.): Henry D. Schlinger Jr. A Behavior Analytic View of Child Development (Hardcover, 1995 ed.)
Henry D. Schlinger Jr.
R5,108 Discovery Miles 51 080 Ships in 10 - 15 working days

Author Henry D. Schlinger, Jr., provides the first text to demonstrate how behavior analysis-a natural science approach to human behavior-can be used to understand existing research in child development. The text presents a behavior-analytic interpretation of fundamental research in mainstream developmental psychology, offering a unified theoretical understanding of child development. Chapters examine mnemonic, motor, perceptual, cognitive, language, and social development.

Handbook of Outpatient Treatment of Adults - Nonpsychotic Mental Disorders (Hardcover, 1990 ed.): Barry A. Edelstein, Michel... Handbook of Outpatient Treatment of Adults - Nonpsychotic Mental Disorders (Hardcover, 1990 ed.)
Barry A. Edelstein, Michel Hersen, M.E. Thase
R6,011 Discovery Miles 60 110 Ships in 10 - 15 working days

During the past several decades, the field of mental health care has expanded greatly. This expansion has been based on greater recognition of the prevalence and treatability of mental disorders, as well as the availability of a variety of forms of effective treatment. Indeed, throughout this period, our field has witnessed the introduction and the wide spread application of specific pharmacological treatments, as well as the development, refinement, and more broadly based availability of behavioral, psychodynamic, and marital and family interventions. The community mental health center system has come into being, and increasing numbers of mental health practitioners from the fields of psychiatry, psychology, social work, nursing, and related professional disciplines have entered clinical practice. In concert with these developments, powerful sociopolitical and socioeconomic forces-including the deinstitutionalization movement of the late 1960s and early 1970s and the cost-containment responses of the 1980s, necessitated by the spiraling cost of health care-have shaped the greatest area of growth in the direction of outpatient services. This is particularly true of the initial assessment and treatment of nonpsychotic mental disorders, which now can often be managed in ambulatory-care settings. Thus, we decided that a handbook focusing on the outpatient treatment of mental disorders would be both timely and useful. When we first began outlining the contents of this book, the third edition of the American Psychiatric Association's Diagnostic and Statistical Manual of Mental Disor ders (DSM-III) was in its fourth year of use."

Symbiosis and Ambiguity - A Psychoanalytic Study (Hardcover): John Churcher Symbiosis and Ambiguity - A Psychoanalytic Study (Hardcover)
John Churcher; Jose Bleger; Edited by Leopoldo Bleger
R4,190 R3,910 Discovery Miles 39 100 Save R280 (7%) Ships in 12 - 17 working days

Symbiosis and Ambiguity is the first English edition of the classic study of early object relations by influential Argentinian psychoanalyst Jose Bleger (1922-1972). It is rooted in Kleinian thinking and rich in clinical material. Bleger's thesis is that starting from primitive undifferentiation, prior to the paranoid-schizoid position described by Klein, autism and symbiosis co-exist as narcissistic relations in a syncretic 'agglutinated' nucleus. In symbiosis part of the mind is deposited in an external person or situation; in autism it is deposited in the patient's own mind or body. The nucleus is ambiguous and persists in adults as the psychotic part of the personality. Symbiosis tends to immobilise the analytic process, so the analyst must mobilise, fragment and discriminate the agglutinated nucleus, whose ambiguity tends to 'blunt' persecutory situations. The psychoanalytic setting functions as a silent refuge for the psychotic part of the personality, where it creates a 'phantom world'. At some point, therefore, the setting itself has to be analysed and the analytic relationship de-symbiotised, as Bleger observes in a celebrated chapter on the setting. Jose Bleger's work demonstrates the need to analyse early narcissistic object relations as they arise clinically, especially in the setting. More widely, he regards undifferentiation and participation as operating throughout life: in groups, institutions, and society as a whole.

Linguistic Decision Making - Numerical Scale Model and Consistency-Driven Methodology (Hardcover, 1st ed. 2019): Yucheng Dong,... Linguistic Decision Making - Numerical Scale Model and Consistency-Driven Methodology (Hardcover, 1st ed. 2019)
Yucheng Dong, Jiuping Xu
R2,797 Discovery Miles 27 970 Ships in 10 - 15 working days

This book proposes a novel CWW model to personalize individual semantics in linguistic decision making, based on two new concepts: numerical scale and consistency-driven methodology. The numerical scale model provides a unified framework to connect different linguistic symbolic computational models for CWW, and the consistency-driven methodology customizes individuals' semantics to support linguistic group decision making by setting personalized numerical scales. The book is a valuable resource for researchers and postgraduates who are interested in CWW in linguistic decision making.

Be Better Than You - You Already Have Everything You Need to Take Your Life to the Next Level (Hardcover): Shay Stone Be Better Than You - You Already Have Everything You Need to Take Your Life to the Next Level (Hardcover)
Shay Stone
R819 Discovery Miles 8 190 Ships in 12 - 17 working days
The Reception and Rendition of Freud in China - China's Freudian Slip (Hardcover): Tao Jiang, Philip J. Ivanhoe The Reception and Rendition of Freud in China - China's Freudian Slip (Hardcover)
Tao Jiang, Philip J. Ivanhoe
R4,182 Discovery Miles 41 820 Ships in 12 - 17 working days

Although Freud makes only occasional, brief references to China and Chinese culture in his works, for almost a hundred years many leading Chinese intellectuals have studied and appropriated various Freudian theories. However, whilst some features of Freud's views have been warmly embraced from the start and appreciated for their various explanatory and therapeutic values, other aspects have been vigorously criticized as implausible or inapplicable to the Chinese context. This book explores the history, reception, and use of Freud and his theories in China, and makes an original and substantial contribution to our understanding of the Chinese people and their culture as well as to our appreciation of western attempts to understand the people and culture of China. The essays are organised around three key areas of research. First, it examines the historical background concerning the China-Freud connection in the 20th century, before going on to use reconstructed Freudian theories in order to provide a modernist critique of Chinese culture. Finally, the book deploys traditional Chinese thought in order to challenge various aspects of the Freudian project. Both Freudianism's universal appeal and its cultural particularity are in full display throughout the book. At the same time, the allure of Chinese cultural and literary expressions, both in terms of their commonality with other cultures and their distinctive characteristics, are also scrutinized. This collection of essays will be welcomed by those interested in early modern and contemporary China, as well as the work and influence of Freud. It will also be of great interest to students and scholars of psychology, psychoanalysis, literature, philosophy, religion, and cultural studies more generally.

Interview and Indicators in Psychoanalysis and Psychotherapy (Paperback): Antonio Perez Sanchez Interview and Indicators in Psychoanalysis and Psychotherapy (Paperback)
Antonio Perez Sanchez
R1,048 Discovery Miles 10 480 Ships in 12 - 17 working days

The book deals with initial interviews in psychoanalysis and psychotherapy, suggesting the idea of special "indicators". These indicators relate to three main areas. Firstly, psychoanalytical understanding of initial interviews to evaluate the patient's suitability for a psychoanalytically based treatment, discussing the dynamics, aims and technique of the interview. Three areas to be explored in the interview are considered: psychopathological data; biographical data, and data arising from the interaction of the patient with the therapist in the interview itself. Secondly, part of the book is devoted to the definition and description of what the author calls "indicators" for the therapist to build a personality profile showing suitability for psychoanalytic treatment. The main theoretical bases of the book are Freud, Klein and Bion. A third part deals with the controversial issue of the differentiation between psychoanalysis and psychoanalytic psychotherapy. The specificity of psychoanalysis is defined in comparison with psychotherapy. A specific psychoanalytic method and setting may be created as well as a specific psychotherapeutic method and setting.

Treatment Strategies in Child and Adolescent Psychiatry (Hardcover, 1990 ed.): H. B. Ferguson, J. G. Simeon Treatment Strategies in Child and Adolescent Psychiatry (Hardcover, 1990 ed.)
H. B. Ferguson, J. G. Simeon
R2,933 Discovery Miles 29 330 Ships in 10 - 15 working days

It is clear that child and adolescent psychiatric disorders impose a heavy burden of suffering. Recent large-scale community epidemiological studies suggest that as many as 20% of children and adolescents in the general population may have clinically important mental disorders. These disorders are accompanied by associated impairments in various domains of the child's life, resulting in lowered life quality for the child and his or her family. In addition, for some conditions, the onset of the disorder in childhood heralds a lifetime of serious psychosocial disturbance for a significant subgroup of affected children. For instance, about 40% of children seen in clinic settings with conduct disorder in late childhood and early adolescence will have serious psychiatric disorders in adult life. Finally, the heavy burden of suffering of these conditions is indicated by the large amounts of both human and financial resources devoted to their assessment and treatment. There is a pressing need in the field for effective treatments (that is, those that have been shown to do more good than harm) that will result in a significant reduction in the burden of suffering resulting from these disorders. Further, these effective interventions must be readily available and acceptable to clini cians in the settings in which children with mental disorders (and their families) seek care. This book addresses an important need in the treatment field."

8th Annual Conf.  C.S.S. (Paperback): Cognitive Science Society 8th Annual Conf. C.S.S. (Paperback)
Cognitive Science Society
R1,697 Discovery Miles 16 970 Ships in 12 - 17 working days

Proceedings of the 8th Annual Conference of the Cognitive Science Society

COVID-19 and Speech-Language Pathology (Paperback): Louise Cummings COVID-19 and Speech-Language Pathology (Paperback)
Louise Cummings
R1,083 R1,012 Discovery Miles 10 120 Save R71 (7%) Ships in 9 - 15 working days

This collection is the first of its kind to examine the impact of the COVID-19 pandemic on the caseloads and clinical practice of speech-language pathologists. The volume synthesises existing data on the wide-ranging effects of COVID-19 on the communication, swallowing, and language skills of individuals with COVID infection. Featuring perspectives of scholars and practitioners from around the globe, the book examines the ways in which clinicians have had to modify their working practices to prioritise patient and clinician safety, including the significant increase in the use of telepractice during the pandemic. The volume also reflects on changes in training and education which have seen educators in the field redesign their clinical practicum in order to best prepare students for professional practice in an age of COVID-19 and beyond, as the field continues to grapple with the long-term effects of the pandemic. Offering a holistic treatment of the impact of COVID-19 on the work of speech-language pathologists, this book will be of interest to students, researchers, and clinicians working in the discipline. Chapters 5, 6, 10, and 13 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

The Evolution of Intelligence (Paperback): Robert J. Sternberg, James C Kaufman The Evolution of Intelligence (Paperback)
Robert J. Sternberg, James C Kaufman
R1,630 Discovery Miles 16 300 Ships in 12 - 17 working days

How is one to understand the nature of intelligence? One approach is through psychometric testing, but such an approach often puts the "cart before the horse"--the test before the theory. Another approach is to use evolutionary theory. This criterion has been suggested by a number of individuals in the past, from Charles Darwin in the more distant past to Howard Gardner, Stephen Gould, Steven Pinker, Carl Sagan, David Stenhouse, and many others. The chapters in this book address three major questions: 1. Does evolutionary theory help us understand the nature of human intelligence? 2. If so, what does it tell us about the nature of human intelligence? 3. And if so, how has intelligence evolved? The goal of this book is to present diverse points of view on the evolution of intelligence as offered by leading experts in the field. In particular, it may be possible to better understand the nature and societal implications of intelligence by understanding how and why it has evolved as it has. This book is unique in offering a diversity of points of view on the topic of the evolution of human intelligence.

The Surface Effect - The Screen of Fantasy in Psychoanalysis (Hardcover): Andre Nusselder The Surface Effect - The Screen of Fantasy in Psychoanalysis (Hardcover)
Andre Nusselder
R4,016 R3,736 Discovery Miles 37 360 Save R280 (7%) Ships in 12 - 17 working days

Even before we think, we use fantasy. Is fantasy the 'mother of all media'? Does fantasy save me from myself? Are there fictions that are real? In The Surface Effect Andre Nusselder examines the space of fantasy between individual 'inner life' and social 'outer life'. Where we assume that fantasy only operates where we float off in imaginary realms, this book shows that we are in it from the beginning. Based on the work of Jacques Lacan, Nusselder elaborates Lacan's theory, showing how the effects of unconscious processes converge in fantasy as our principal medium for self-identity, perception, remembering and intersubjectivity. The human mind is seen as a composite function of language, body and social world, and fantasy is the fundamental process to study this effect. The book is divided into three sections: - The Philosophical Context - Lacan's Theory of Fantasy - Lacan and Philosophy The Surface Effect analyses fantasy as a medium, both creative and protective operating between anxiety and excess. It focuses on the role of fantasy in psychoanalysis, and follows its path towards reflections on mediation and new media. This book will appeal to psychoanalysts, philosophers, cognitive scientists and those studying new media, film, culture and literature. Andre Nusselder is a Dutch philosopher, writer and computer programmer.

The Phenomena of Awareness - Husserl, Cantor, Jung (Hardcover): Cecile Tougas The Phenomena of Awareness - Husserl, Cantor, Jung (Hardcover)
Cecile Tougas
R3,736 R3,456 Discovery Miles 34 560 Save R280 (7%) Ships in 12 - 17 working days

What is awareness? How is dreaming different from ordinary awareness? What does mathematics have to do with awareness? Are different kinds of awareness related? "Awareness" is commonly spoken of as "mind, soul, spirit, consciousness, the unconscious, psyche, imagination, self, and other." The Phenomena of Awareness is a study of awareness as it is directly experienced. From the start, Cecile T. Tougas engages the reader in reflective notice of awareness as it appears from moment to moment in a variety of ways. The book draws us in and asks us to focus on the flow of phenomena in living experience, not as a theoretical construct, nor an image, nor a biochemical product, but instead as phases, moments, or parts that cannot exist without one another. Tougas shows how these parts exist in mutual dependence as a continuum of awareness, as the flow of lived time, and how noticing time deepens psychological self-understanding and understanding of another. The Phenomena of Awareness is divided into four parts: * Seeking and Noticing Awareness * Observing and Understanding the Flow of Phenomena * Distinguishing Intentional Acts * Work in Progress Drawing on the work of E. Husserl, G. Cantor and C.G. Jung, this book is an original synthesis of phenomenology, mathematics and psychology that explores awareness and the concept of 'transfinite number'. This book will be of interest to analytical psychologists, philosophers, mathematicians, feminist scholars, humanities teachers and students. Cecile T. Tougas teaches Latin at the North Carolina School of Science and Mathematics, Durham. She taught philosophy at the University of Southern Maine and the University of Massachusetts Lowell.

Work and Family Policy - International Comparative Perspectives (Hardcover): Stephen Sweet Work and Family Policy - International Comparative Perspectives (Hardcover)
Stephen Sweet
R3,876 Discovery Miles 38 760 Ships in 12 - 17 working days

Numerous challenges exist in respect to integrating work and family institutions and there is remarkable cross-national variation in the ways that societies respond to these concerns with policy. This volume examines these concerns by focusing on cross-national variation in structural/cultural arrangements. Consistent support is found in respect to the prospects of expanding resources for working families both in the opportunity to provide care, as well as to remain integrated in the workforce. However, the studies in this volume offer qualifiers, explaining why some effects are not as strong as might be hoped and why effects are sometimes restricted to particular classifications of workers or families. It is apparent that, when different societies implement similar policies, they do not necessarily do so with the same intended outcomes, and usage is mediated by how policies are received by employers and workers. The chapters in this book speak to the merits of international comparative analysis in identifying the strategies, challenges and benefits of providing resources to workers and their families. This book was originally published as a special issue of Community, Work & Family.

Behavioural Economics and Regulation - The Design Process of Regulatory Nudges (Hardcover): Maria C. de Campos Behavioural Economics and Regulation - The Design Process of Regulatory Nudges (Hardcover)
Maria C. de Campos
R3,849 R3,433 Discovery Miles 34 330 Save R416 (11%) Ships in 9 - 15 working days

In recent years, the idea of "nudges" - small changes in individual choice architecture that do not involve incentives or coercion - has entered policy discourse and practice to address various problems ranging from energy usage to retirement savings. However, how nudges can be incorporated into regulatory practice, and whether the experimental methodologies used to design nudges are still appropriate when they are being used as a regulatory instrument is still an unexplored issue. As this book shows, the translation of ideas into the world of regulation is not so simple and straightforward. By analysing the different experimental alternatives that regulators can use when designing nudges and through a close analysis of a real-world example - the case of the European Union tobacco warnings - this book proposes an alternative design process more in tune with the reality of regulation. The book explores the implications of iterative experimental methodologies and processes for regulators, concluding with a call for an alternative nudging's design process tailored to the regulatory space. This book is crucial for researchers and policy-makers interested in the incorporation of nudging into regulation and anyone interested in the implications of behavioural economics - and evidence more generally - for regulatory design.

Advances in Child Development and Behavior, Volume 28 (Hardcover): Hayne W. Reese, Robert V. Kail Advances in Child Development and Behavior, Volume 28 (Hardcover)
Hayne W. Reese, Robert V. Kail
R2,870 Discovery Miles 28 700 Ships in 12 - 17 working days

Advances in Child Development and Behavior is intended to ease the task faced by researchers, instructors, and students who are confronted by the vast amount of research and theoretical discussion in child development and behavior. The serial provides scholarly technical articles with critical reviews, recent advances in research, and fresh theoretical viewpoints. Volume 28 discusses variability in reasoning, dual processes in memory, reasoning, and cognitive neuroscience, language and cognition, and adolescent depression.

Children Communicating - The First 5 Years (Paperback): Beth Bonniwell Haslett, Wendy Samter Children Communicating - The First 5 Years (Paperback)
Beth Bonniwell Haslett, Wendy Samter
R1,395 Discovery Miles 13 950 Ships in 12 - 17 working days

Offering a unique focus on the development of human communication, this book integrates and synthesizes a more comprehensive array of research than most investigations of communicative development. As such, it incorporates materials dealing with the development of nonverbal communication, language, and cognition, and examines how they are integrated in the growing child's everyday interaction. This information is distilled into a set of key principles and practices--culled from a variety of fields including developmental and social psychology, sociolinguistics, psycholinguistics, and communication--for parents or adults interested in child development. While this book does not offer an in-depth view in any one area, it provides a comprehensive overview of the various components of human communicative development and its significance for the child's cognitive and emotional growth. It is quite clear that developmental processes are constrained by multiple influences whose interactions have just begun to be uncovered. Examining the diverse facets of communicative development will enable professionals to garner further insights into the mystery of human communication.

The ABC's of Stress - A Submarine Psychologist's Perspective (Hardcover, New): Benjamin B. Weybrew The ABC's of Stress - A Submarine Psychologist's Perspective (Hardcover, New)
Benjamin B. Weybrew
R2,694 Discovery Miles 26 940 Ships in 10 - 15 working days

Benjamin B. Weybrew has developed the ABC model of stress built upon a foundation of nearly three decades of stress research with nuclear submariners. With its connotation as a fundamental or elementary principle of stress dynamics, the ABC model is based upon three basic concepts in learning and vector psychology: Antecedent conditions, Behavior, and Consequences. This model integrates Lewin's topological psychology with the major learning and perceptual theories. One of the major features of the book is the inclusion of preventive and therapeutic strategies for acute and chronic Patterns of Stress Reactivity or POSR. These intervention techniques have heuristic value for the researcher and teacher alike, while being described in language readily understood by the lay reader.

To sum up, the ABC model of stress is based upon three basic facts of human behavior: (1) a person's behavior has a directional component symbolized by vectors in ABC; (2) these goal-directed vectors contain channelled energy; and (3) when this energy intersects environmental impediments or barriers (stressors) of differing degrees of permeability or inertia, then POSR of varying intensity are likely to occur. Stress management strategies are straightforward, beginning with the identification and ranking of stressors and then applying the most appropriate of the thirty-six intervention procedures described in the book. Suitable for all stress researchers and for psychologists who deal with the management of stress, as well as graduate students.

International Handbook of Phobic and Anxiety Disorders in Children and Adolescents (Hardcover, 1994 ed.): Thomas H. Ollendick,... International Handbook of Phobic and Anxiety Disorders in Children and Adolescents (Hardcover, 1994 ed.)
Thomas H. Ollendick, Neville J. King, W. Yule
R4,422 Discovery Miles 44 220 Ships in 12 - 17 working days

Reknowned authorities offer the first international handbook on anxiety and phobic disorders in children and adolescents. Using DSM-IV and ICD classifications, this comprehensive and up-to-date volume addresses issues related to diagnostic classification, epidemiolgy, etiology, assessment, and treatment. With its case studies, this volume makes a practical reference for clinicians, researchers, and students.

Marketing to the Mind - Right Brain Strategies for Advertising and Marketing (Hardcover): Richard L. Fulton, Richard C. Maddock Marketing to the Mind - Right Brain Strategies for Advertising and Marketing (Hardcover)
Richard L. Fulton, Richard C. Maddock
R2,706 Discovery Miles 27 060 Ships in 10 - 15 working days

Very few books deal with the unconscious mind--the right side of the brain--and how advertising affects and directs it. This one does exactly that. Psychologist Maddock and his co-author Fulton give the readers a clear understanding of how the mind works, based on up-to-date research, and a new way to understand human motivation and behavior. Drawing unqiuely from medicine, clinical psychology, and the practice of marketing, they combine insights and principles that will provide advertisers with almost a blueprint for executing creative strategies and developing marketing plans with a better chance of success. In so doing the authors make clear that marketing to the mind is a diagnostic technique, a way to quickly and inexpensively analyze consumer resistance. With concepts, theories, and research clearly laid out, the authors show how the technique can be applied to a variety of products and services. A practical and engrossing book for the advertising and marketing community, and for teachers, consultants, and students too.

Maddock and Fulton introduce a third dimension to marketing and a completely new marketing theory based totally upon unconscious motivation. Most marketing theory deals with conscious, rational motivators while the unconscious motivators are overlooked or ignored. Marketers often complain that they cannot get beyond consumers' rationalizations. The authors correct this by looking at the right side of the brain--the side of the brain that, according to latest empirical research, has been shown to be heavily involved in the mediation of emotion. "Marketing to the Mind" introduces a new hierarchy of consumer motives, then shows how they tie into product benefits, how they cause consumers to act, and then how marketers can address them. They validate their approach to the unconscious by offering a unique right brain market research technique, and show how it is applied to various consumer activities, such as casinos, food service, cosmetics, fashions, health care--and even to the question: Why do people still visit Elvis and Graceland? (That chapter alone will provide marketers with unusually useful information). Clearly written, authoritative, and simply fascinating reading, "Marketing to the Mind" will prove to be of special value to all those involved in the creation, development, and selling of goods and services.

The Imagination of Experiences - Musical Invention, Collaboration, and the Making of Meanings (Paperback): Alan Taylor The Imagination of Experiences - Musical Invention, Collaboration, and the Making of Meanings (Paperback)
Alan Taylor
R694 Discovery Miles 6 940 Ships in 12 - 17 working days

Aimed at lay, student, and academic readers alike, this book concerns the imagination and, specifically, imagination in music. It opens with a discussion of the invalidity of the idea of the creative genius and the connected view that ideas originate just in the individual mind. An alternative view of the imaginative process is then presented, that ideas spring from a subconscious dialogue activated by engagement in the world around. Ideas are therefore never just of our own making. This view is supported by evidence from many studies and corresponds with descriptions by artists of their experience of imagining. The third subject is how imaginations can be shared when musicians work with other artists, and the way the constraints imposed by trying to share subconscious imagining result in clearly distinct forms of joint working. The final chapter covers the use of the musical imagination in making meanings from music. The evidence is that music does not communicate meanings directly, and so composers or performers cannot be looked to as authorities on its meaning. Instead, music is commonly heard as analogous to human experience, and listeners who perceive such analogies may then imagine their own meanings from the music.

Attuned Treatment of Developmental Trauma - Non-abused, High-functioning People Living Outside of Time (Hardcover): Kathleen... Attuned Treatment of Developmental Trauma - Non-abused, High-functioning People Living Outside of Time (Hardcover)
Kathleen Adams
R3,706 R3,308 Discovery Miles 33 080 Save R398 (11%) Ships in 9 - 15 working days

Very little coverage in the psychoanalytic literature of the effects of cumulative smaller developmental traumas * Trauma generally is a very hot topic across mental health now * Covers key theory and clinical practice, and applicable to work with a wide range of patients

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