Benoit and his colleagues apply the functional theory of political campaign discourse to 25 presidential primary debates beginning with the 1948 American presidential primary campaign. They conclude with the 2000 presidential primaries.

They identify the functions, topics, and targets of attacks, and the results are compared with research on primary TV spots and with general debates. An important resource for scholars and students of American presidential and party elections and political communications.

This book adds the missing link between post-foundational discourse theory and the methods of empirical research, and in doing so it develops a post-foundational discourse analysis research program. The book offers a structure of the research program, and explores the methodologization of other discourse analytical approaches.

In August, 1959, an anxious William Rueckert wrote Kenneth Burke to ask, "When on earth is that perpetually 'forthcoming' A Symbolic of Motives forthcoming? Will it be soon enough so that I can wait for it before I complete my book Kenneth Burke and the Drama of Human Relations]? If the Symbolic is not forthcoming soon, would it be too much trouble for you to send me a list of exactly what will be included in the book, and some idea of the structure of the book?" Burke replied, "Holla If you're uncomfortable, think how uncomfortable I am. But I'll do the best I can. . . ." In the course of their long correspondence, the nature of the Symbolic-Burke's much-anticipated third volume in his Motivorum trilogy-vexed both men, and they discussed its contents often. Ultimately, Burke left the job of pulling it all together to Rueckert. Forty-eight years after they first discussed the Symbolic, Rueckert has fulfilled his end of the bargain with this book, Essays Toward a Symbolic of Motives, 1950-1955. ESSAYS TOWARD A SYMBOLIC OF MOTIVES, 1950--1955 contains the work Burke planned to include in the third book in his Motivorum trilogy, which began with A Grammar of Motives (1945) and A Rhetoric of Motives (1950). In these essays-some of which appear here in print for the first time-Burke offers his most precise and elaborated account of his dramatistic poetics, providing readers with representative analyses of such writers as Aeschylus, Goethe, Hawthorne, Roethke, Shakespeare, and Whitman. Following Rueckert's Introduction, Burke lays out his approach in essays that theorize and illustrate the method, which he considered essential for understanding language as symbolic action and human relations generally. Burke concludes with a focused account of humans as symbol-using and misusing animals and then offers his tour de force reading of Goethe's Faust. About the Author KENNETH BURKE (1897-1993) is the author of many books, including the landmark predecessors in the Motivorum trilogy: A Grammar of Motives (1945) and A Rhetoric of Motives (1950). He has been hailed as one of the most original thinkers of the twentieth century and possibly the greatest rhetorician since Cicero. Paul Jay refers to him as "the most theoretically challenging, unorthodox, and sophisticated of twentieth-century speculators on literature and culture." Geoffrey Hartman praises him as "the wild man of American criticism." According to Scott McLemee, Burke may have "accidentally create d] cultural studies." About the Editor William H. Rueckert, the "Dean of Burke Studies," has authored or edited numerous groundbreaking books and articles on Kenneth Burke, including the landmark study, Kenneth Burke and the Drama of Human Relations (1963, 1982). His correspondence with Burke was collected in Letters from Kenneth Burke to William H. Rueckert, 1959-1987 (Parlor, 2003). His most recent book is Faulkner From Within-Destructive and Generative Being in the Novels of William Faulkner (Parlor, 2004).

Taking three different perspectives, this book looks at primary school children's language learning motivation and language attitudes. In adopting a longitudinal perspective, the book fills a research gap and provides a macro-level analysis of motivational development over time. It reveals a surprising amount of stability in primary school children's motivational and attitudinal development. The comparative perspective looks at the learners' affective dispositions with regard to English (theorized as a 'global language') and French (theorized as a 'national language'). The comparisons between global language and national language are relevant across the world, especially in situations where instruction in languages other than English struggles to get attention. The results reveal sizeable differences between the two languages, with children being substantially more motivated to learn English than to learn French. Finally, the explanatory section identifies key antecedents of the learners' motivational and attitudinal dispositions - and thereby opens up paths for intervention relevant for those working in the field of language instruction.

Trust is foundational to people's lives in contemporary societies, a fact sharply highlighted by recent practices associated with the financial markets, international security, science and technology, marketing and public relations, and even more pervasively and ever-presently in the delivery, for example, of health and welfare services, in educational policy and practice, in legal processes, and in the public and private arenas of political and religious institutions. Discourses of Trust presents invited chapters from leading practitioners and researchers exploring how Trust and misTrust are discursively constructed across key social and professional domains. The thesis of this volume is that Trust-related and Trust-bearing issues are central to our understanding of how the conduct of professional practices impacts on human relationships in social life.

Meanings of words are constantly changing, and the forces driving these changes are varied and diverse. Linguistic analyses are usually concerned with language-internal processes, while investigations of language-external historical developments tend to disregard linguistic considerations. It is evident, however, that an investigation of diachronic semantics will have to consider both sides: a specific theory of meaning including a proper place for lexical semantics on the one hand, and incorporate knowledge about the world and the social and cultural environment of speakers who use language as a tool for communication on the other. The collection focuses on meaning change as a topic of interdisciplinary research. Distinguished scholars in diachronic semantics, general linguistics, classical philology, philosophy of language, anthropology and history offer in depth studies of language internal and external factors of meaning change. This broad range of perspectives, unprecedented in research publications of recent years, is a pioneering attempt to mirror the multi-facetteous nature of language as a formal, social, cognitive, cultural and historical entity. The contributions, each exploring the research issues, methods and techniques of their particular field, are directed towards a broader audience of interested readers, thus enhancing interdisciplinary exchange.

This book investigates how the media have become self-referential or self-reflexive instead of mediating between the real or fictional worlds about which their messages pretend to be and between the audience that they wish to inform, counsel, or entertain. The concept of self-reference is viewed very broadly. Self-reflexivity, metatexts, metapictures, metamusic, metacommunication, as well as intertextual, and intermedial references are all conceived of as forms of self-reference, although to different degrees and levels. The contributions focus on the semiotic foundations of reference and self-reference, discuss the transdisciplinary context of self-reference in postmodern culture, and examine original studies from the worlds of print advertising, photography, film, television, computer games, media art, web art, and music. A wide range of different media products and topics are discussed including self-promotion on TV, the TV show Big Brother, the TV format "historytainment," media nostalgia, the documentation of documentation in documentary films, Marilyn Monroe in photographs, humor and paradox in animated films, metacommunication in computer games, metapictures, metafiction, metamusic, body art, and net art.

The term "hedging" was introduced by G. Lakoss at the beginning of the 1970s and since then has provided a starting point for theoretical and empirical studies, especially in pragmatics. This volume reviews the present state of research in the area and contains studies of hedging strategies in English, German, Finnish and Russian, using academic text-types as exemplar.This volume reviews the present state of research in the area and contains studies of hedging strategies in English, German, Finnish and Russian, using academic text-types as exemplar.

1. 1 OBJECTIVES The main objective of this joint work is to bring together some ideas that have played central roles in two disparate theoretical traditions in order to con tribute to a better understanding of the relationship between focus and the syn tactic and semantic structure of sentences. Within the Prague School tradition and the branch of its contemporary development represented by Hajicova and Sgall (HS in the sequel), topic-focus articulation has long been a central object of study, and it has long been a tenet of Prague school linguistics that topic-focus structure has systematic relevance to meaning. Within the formal semantics tradition represented by Partee (BHP in the sequel), focus has much more recently become an area of concerted investigation, but a number of the semantic phenomena to which focus is relevant have been extensively investi gated and given explicit compositional semantic-analyses. The emergence of 'tripartite structures' (see Chapter 2) in formal semantics and the partial simi larities that can be readily observed between some aspects of tripartite structures and some aspects of Praguian topic-focus articulation have led us to expect that a closer investigation of the similarities and differences in these different theoretical constructs would be a rewarding undertaking with mutual benefits for the further development of our respective theories and potential benefit for the study of semantic effects of focus in other theories as well."

Methods in current instructed second language acquisition research range from laboratory experiments to ethnography using non-obtrusive participant observation, from cross-sectional designs to longitudinal case studies. Many different types of data serve as the basis for analysis, including reaction times measurements, global test scores, paper and pencil measures, introspective comments, grammaticality judgements, as well as textual data (elicited or naturalistic, oral or written, relating to comprehension or production). Some studies rely on extensive quantification of data, while others may favour a more qualitative and hermeneutic analytic approach. Many of these issues and methods are exemplified by the contributions to this volume. Data-based studies included here deal with the acquisition of specific linguistic phenomena (e.g. verb and noun morphology, lexicon, clause structures) in a range of target languages (e.g. English, French, German, Russian) from a variety of settings involving different instructional approaches (e.g. traditional foreign language classes, immersion classes, intensive ESL classes, content and language integrated language classes). Collectively, the chapters in this book illustrate the productivity and diversity of current research on instructed second language acquisition. As such they serve as a valuable resource for researchers in SLA, psycholinguistics, linguistics, and language education.

Language acquisition is a human endeavor par excellence. As children, all human beings learn to understand and speak at least one language: their mother tongue. It is a process that seems to take place without any obvious effort. Second language learning, particularly among adults, causes more difficulty. The purpose of this series is to compile a collection of high-quality monographs on language acquisition. The series serves the needs of everyone who wants to know more about the problem of language acquisition in general and/or about language acquisition in specific contexts.

How do people understand metaphorical language? How do metaphors affect the way people experience their social interactions? Do people always interpret metaphors? Does a metaphor necessarily have the same meaning to different people? Can a commonplace metaphor affect the way people think even if they don't interpret it? Why does it matter how people interpret metaphors? In this book, Ritchie proposes an original communication-based theory of metaphor that answers these and other questions about metaphors and metaphorical language.

This volume provides an up-to-date and evaluative review of theoretical and empirical stances on emotion and its close interaction with language and cognition in monolingual and bilingual individuals. Importantly, it presents a novel methodological approach that takes into account contextual information and hence goes beyond the reductionist approach to affective language that has dominated contemporary research. Owing to this pragmatic approach, the book presents brand new findings in the field of bilingualism and affect and offers the first neurocognitive interpretation of findings reported in clinical and introspective studies in bilingualism. This not only represents an invaluable contribution to the literature, but may also constitute a breakthrough in the investigation of the worldwide phenomenon of bilingualism. Beginning with a thorough review of the history and current state of affective research and its relation to language, spanning philosophical, psychological, neuroscientific, and linguistic perspectives, the volume then proceeds to explore affect manifestation using neuropragmatic methods in monolingual and bilingual individuals. In doing so, it brings together findings from clinical and introspective studies in bilingualism with cognitive, psychophysiological and neuroimaging paradigms. By combining conceptual understanding and methodological expertise from many disciplines, this volume provides a comprehensive picture of the dynamic interactions between contextual and affective information in the language domain. Thus, Affect-Language Interactions in Native and Non-Native English Speakers: A Neuropragmatic Perspective fosters a pragmatic approach to research on affective language processing in monolingual and bilingual population, one that builds bridges across disciplines and sparks important new questions in the cognitive neuroscience of bi- and multilingualism.

The first substantial textbook on pragmatics to focus on Spanish. The authors discuss key theories within the Anglo-American tradition of pragmatics, concentrating on the relationship between language use and socio-cultural contexts, and their uptake by Hispanists. Drawing on research by foremost scholars in the field, with reference to a wide range of 'Spanishes', including a first treatment of 'sociopragmatic variation'. Concepts throughout are illustrated with real language examples taken from different Spanish corpora. The book is carefully structured to be appropriate for upper-level undergraduate, as well as postgraduate, students.

This book brings together the fields of language policy and discourse studies from a multidisciplinary theoretical, methodological and empirical perspective. The chapters in this volume are written by international scholars active in the field of language policy and planning and discourse studies. The diverse research contexts range from education in Paraguay and Luxembourg via businesses in Wales to regional English language policies in Tajikistan. Readers are thereby invited to think critically about the mutual relationship between language policy and discourse in a range of social, political, economic and cultural spheres. Using approaches that draw on discourse-analytic, anthropological, ethnographic and critical sociolinguistic frameworks, the contributors in this collection explore and refine the 'discursive' and the 'critical' aspects of language policy as a multilayered, fluid, ideological, discursive and social process that can operate as a tool of social change as well as reinforcing established power structures and inequalities.

This book analyses the complex relationship between directness, indirectness, politeness and impoliteness. Definitions of directness and indirectness are discussed and problematised from a discursive theoretical perspective.

Transnational Feminist Rhetorics and Gendered Leadership in Global Politics examines the rhetoric surrounding women who hold or have held the highest office of a nation-state. Heads of state, such as Golda Meir, Margaret Thatcher, Benazir Bhutto, Ellen Johnson Sirleaf, and Michelle Bachelet, have navigated their ascent to executive government in vastly different ways while contending with gendered expectations of leadership, especially since most of them are the first woman to occupy their country's highest governmental position. This book analyzes how these women rhetorically perform their positions of power-discursively, visually, and physically-in a traditionally male leadership role. Specifically, this project examines how certain rhetorical acts open up and close down the potential to confront the gendered expectations surrounding political leadership. When people analyze, campaign for, or critique a "female prime minister" or a "woman president," they are not just talking about one woman but also referencing a collective neoliberal logic that interrupts and reaffirms the belief that the nation-state is an eternal, inevitable structure. Diverse political figures, such as Angela Merkel, Julia Gillard, and Indira Gandhi, are continually put in conversation with one another, through popular media representations, academic scholarship, and political analyses. This book examines the effect of such comparisons and connections, ultimately arguing that many of these gestures reduce or over-simplify women's contributions to world politics. In order to show this effect, this book manifests the transnational connections found in autobiographies, organizations, political commentaries, biographical films, and other sources that focus on women who have been heads of state.

CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.

With the advent of new media and Web 2.0 technologies, language and discourse have taken on new meaning, and the implications of this evolution on the nature of interpersonal communication must be addressed. Innovative Methods and Technologies for Electronic Discourse Analysis highlights research, applications, frameworks, and theories of online communication to explore recent advances in the manipulation and shaping of meaning in electronic discourse. This essential research collection will appeal to academic, research, and professional audiences engaged in the design, development, and distribution of effective communications technologies in educational, social, and linguistic contexts.

Selection of 24 essays by the dictionary researcher Reinhard Hartmann on a ~Interlingual Lexicographya (TM), a genre much neglected in the literature, including interdisciplinary approaches to translation equivalence, its analysis in contrastive text linguistics and its treatment in the bilingual dictionary, with particular attention to the user perspective, in English and German.