Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking. This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity. Key Features: Utilises an extensive list of examples to actively explain concepts Centrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sports Utilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.

This revised edition of Steve Ashton's classic guide presents 80 scrambles in the stunning Snowdonia National Park, offering challenge, adventure and exhilaration, but also breathtaking scenery and an unparalleled opportunity to connect with the mountains of North Wales. The graded routes range from introductory traverses to demanding climbs involving technicality and exposure, recommended only for those with considerable experience, a strong head for heights and solid grounding in basic rope technique. It is now easier than ever to explore the Carneddau, Glyders and Snowdon Group, plus the finest scrambling in Eifionydd, the Moelwyns, Rhinogs and Cadair Idris. The favourites are all here - the Snowdon Horseshoe, North Ridge of Tryfan, Bristly Ridge and Cneifion and Cyfrwy Aretes - as well as a number of lesser-known routes, including 16 not included in the previous guide. Photo topos illustrate the ascent routes, alongside comprehensive route description detailing the preferred line of ascent and descent options. Many routes also include ideas as to how scrambles might be combined to create longer outings, and summary information and overview statistics are provided to aid route selection. Dramatic colour photography completes the package. With advice on how to progress and stay safe, Scrambles in Snowdonia is an indispensable and comprehensive guide to enjoying the freedom and excitement of scrambling in the rugged Welsh mountains.

Guidebook to walking Hampshire's Test Way, a 44 mile (71km) route from Inkpen Beacon to the Eling Tide Mill near Southampton Water. The walk, which is described over eight stages, takes in many of the region's natural, historical and architectural delights, from the ever famous 'Sprat and Winkle' railway to the River Test itself - a stunning example of the exceedingly rare chalk stream. Each stage (they range in length from 3 to 8.5 miles) is described clearly and concisely, and is accompanied by 1:50,000 OS mapping. Worth its weight in your backpack, the guide also includes information on the history, geology and landscape of the Test Valley, as well as practical information on accommodation and transport. Additionally, it describes 15 circular walks in the Test Valley, which vary in length from 3.75 miles (6km) to 8.5 miles (13.75km). The Test Way passes through areas of intriguing history and remarkable natural beauty. There are sites of Special Scientific Interest (SSSI) and Areas of Outstanding Natural Beauty (AONB) as well as Iron Age hill forts, medieval churches, age old abbeys, relics from a long passed railway era and quaint villages brimming with thatch and flint and individual 'hostelries' to match. It is a walk well suited to history and geology enthusiasts, and certainly a must for anyone interested in the iconic Sprat and Winkle railway.

It is an absolute privilege and pleasure to have the opportunity to grow and develop, influence and inspire the intelligent young footballer and it is a tremendously exciting and rewarding process. In reality it can be very challenging and frustrating at times but throughout my journey I have learned many life lessons that I want to share to help you influence and inspire others to grow and develop. Football, the beautiful game has been so good to me, filled with some outstanding memories and experiences...it is my time to give something back. When talking to a fellow and respected grassroots coach about my intent to write this book and share my story, he said "I wish there had been something like that around when I started." That was all the inspiration that I needed. Give yourself the permission to pause to read my story. I hope that it inspires and influences you. Ultimately, enjoy the experience and the privilege of developing the intelligent young footballer.

This guidebook presents the Dartmoor Way, a 175km (109 mile) walk around Dartmoor National Park in Devon. Walked in 10 day-long stages between 12.75 and 20.5km (8 and 12.75 miles) in length, this waymarked route skirts the edge of England's largest granite moorland, passing through towns including Ivybridge, Ashburton, Okehampton and Tavistock. Also included is the 2-day High Moor Link, which crosses the moor's higher ground. With 1:50,000 scale OS maps for each stage, the book includes notes on nature, history and local landmarks such as Haytor Rocks, the Teign gorge and Dewerstone crags. Taking in ancient paths, tracks and quiet lanes, the route is mostly at low level and is suitable for most walkers, although some stages involve short, steep climbs and descents. Accommodation, parking and public transport are covered, allowing walkers to choose whether to tackle the route in one go or as individual day walks. Each stage includes low-level detours in case of bad weather, as well as details of walking the route in reverse, giving readers flexibility over direction of travel. Further options include creating shorter loops joined by the High Moor Link, or walking the entire circular route in 7 days.

The Fife Coastal Path runs around the coastline of eastern Scotland for 117 miles (187 km) from Kincardine on the Forth to Newburgh on the Tay. Starting west of the famous Forth bridges, the route heads through former mining towns towards the villages of Fife's East Neuk (corner), with their rich tradition of smuggling and fishing. After rounding Fife Ness, the route follows the coastline through St Andrews, golf capital of the world and former religious centre of Scotland. Fife has long played an important part in Scottish history and the route passes many castles, towers and churches. There are splendid views along the coast and over the Firths of Forth and Tay, with great chances to sight seabirds, seals and dolphins. The villages have welcoming pubs, famous fish-and-chip shops and good B&Bs. Transport by train and bus makes for easy access throughout.The guidebook contains everything you need to plan and enjoy your holiday on foot, or on a bike where cycling is appropriate - details of each section showing distance, side-trips and food/drink stops; background on history, landscapes and wildlife; planning information for travel by bus, train, car and plane; lavishly illustrated, with 100 colour photographs; and detailed mapping of the entire route at 1:45,000. This second edition contains many route updates and is in an even lighter, more pocketable format. The book is rugged and printed on rainproof paper.

Dave's autobiography tells how, from simple beginnings, he manages to serve an apprenticeship in engineering, before deciding it wasn't for him and embarking on an adventure underwater. Firstly, with a bunch of friends salvaging scrap metal from shipwrecks, before blagging his way into the world of offshore oilfield deep diving. It was intended to be a short-term thing to make the deposit on a house and turned into 40 years in the industry, culminating in becoming the offshore manager of some major oilfield construction projects around the world. Dave takes us through his life's journey, near-death experience and involvement with several major incidents. He explains how it feels to live part of your life in the claustrophobic environment of a saturation diver, and reflects on some of the politics and events that occurred in this unique industry. He reflects on life's lessons as they presented themselves. The book is interspersed with anecdotes and amusing tales of and from the people he met along the way, characters, who come alive with their witty asides and darkly comic humour. Away from work, Dave and his wife, Marion, travel the world together, and their travels are heady and packed with adventure, as they ski, kayak and dive in idyllic locations. Whether bungee jumping in New Zealand or cycling across Central America, Dave and Marion are never afraid to take on a challenge.

This guidebook details the 137 mile sea-to-sea / C2C cycle route. This much loved short cycle tour across northern England takes you from Whitehaven or Workington on the west coast to Tynemouth or Sunderland on the east across 3 days. The ride is suitable for all bike types (including e-bikes) with detailed on and off road alternatives routes given. The guide contains easy-to-use route descriptions accompanied by 1:100,000 maps and useful gradient profiles. Facilities are given for each stage of the ride and a useful accommodation guide is included in the appendices. The ride weaves through the Lake District National Park, northern Pennines and County Durham, providing a balance of challenge and reward as you climb through the mountain passes of Whinlatter, Hartside Top and Black Hill. This cycle tour is a 'must have' on on any cycle tourers ticklist.

Dave's autobiography tells how, from simple beginnings, he manages to serve an apprenticeship in engineering, before deciding it wasn't for him and embarking on an adventure underwater. Firstly, with a bunch of friends salvaging scrap metal from shipwrecks, before blagging his way into the world of offshore oilfield deep diving. It was intended to be a short-term thing to make the deposit on a house and turned into 40 years in the industry, culminating in becoming the offshore manager of some major oilfield construction projects around the world. Dave takes us through his life's journey, near-death experience and involvement with several major incidents. He explains how it feels to live part of your life in the claustrophobic environment of a saturation diver, and reflects on some of the politics and events that occurred in this unique industry. He reflects on life's lessons as they presented themselves. The book is interspersed with anecdotes and amusing tales of and from the people he met along the way, characters, who come alive with their witty asides and darkly comic humour. Away from work, Dave and his wife, Marion, travel the world together, and their travels are heady and packed with adventure, as they ski, kayak and dive in idyllic locations. Whether bungee jumping in New Zealand or cycling across Central America, Dave and Marion are never afraid to take on a challenge.

Guide to 106 scrambling routes in the south of the English Lake District, covering Langdale, Coniston, Eskdale, Patterdale & High Street. A comprehensive collection of scrambles on crags and gills, which are linked together to form 24 first-class mountain days. The carefully graded routes range from scrambling grade 1 to climbing grade V Diff, so there is something for beginners as well as veteran mountaineers. Rock climbing equipment is needed for more difficult routes. Each scramble is clearly described with notes about grade, quality, aspect and approach, with colour maps and topos to aid navigation. There is information on safety and equipment, and listings of scrambles by location and grade allow the reader to assemble their own tailor-made combination of routes. The Lake District is one of the most scenic areas in the world and this guide offers new routes in previously unexplored corners of the region alongside popular classics such as Jack's Rake, Esk Gorge and Pinnacle Ridge, as well as dramatic gills like Dungeon and Linkcove Gill. 10 classic rock climbs are also presented including Giant's Crawl, Middlefell Buttress and Crescent Climb.

Bikepacking Scotland by Markus Stitz features 20 great multi-day off-the-beaten-track cycling adventures across the Scottish mainland and islands. The book features routes of different lengths which take in the best of the country, from the Ayrshire Alps, Dumfries and Galloway and the Borders in southern Scotland, through Perthshire’s unique drovers’ roads and the grand architecture of the Central Belt, across to Argyll’s islands on ferry-hopping adventures around Islay, a paradise for whisky connoisseurs, and Jura and Mull to spot magnificent golden eagles. And, of course, the Scottish Highlands with an epic tour of the Cairngorms National Park, home to 25 per cent of Britain's rare and endangered species, as well as the author’s own take on the North Coast 500 and more. Researched and written by the founder of Bikepacking Scotland, and mostly accessible by public transport, each route includes all the information you need to help you plan your ride, with points of interest along the route, food recommendations and accommodation options, in addition to stunning photography and overview mapping. Downloadable GPX files of the routes are also available. Alongside further information on access, seasons and what to pack, and valuable insight from Scottish cycling personalities including Mark Beaumont and Jenny Graham, this book is full of practical tips and advice for both experienced bikepackers and those who want to try it out for the first time.

This biography of Tony Streather describes a man who was one of the very great trailblazers of the golden age of Himalayan climbing in the 1950s. Tony Streather was a professional soldier to the core, serving in the North-West Frontier of India, Germany, Cyprus, North Borneo and Northern Ireland among many assignments. But through a chance meeting in post-Partition Pakistan, he became transport officer to a Norwegian expedition to Tirich Mir and joined the summit team that scaled the mountain for the first time. From that moment onwards, he combined soldiering with a distinguished mountaineering career. He summited Kangchenjunga as a member of the second rope in 1955 and survived tragedies on K2 and Haramosh. Many expeditions followed. His military career, which included co-founding the Army Mountaineering Association, was exemplary. For the first time, this authorized biography tells the full story of Tony Streather, soldier and mountaineer.

Guidebook describing 40 circular walks in the Pembrokeshire National Park, including the Preseli Hills, the Daugleddau and walks on the Pembrokeshire Coast. The routes, which range from 1 to 12 miles, are suitable for beginners or experienced hikers and walk descriptions are accompanied by 1:50,000 mapping. Information is also given regarding parking and public transport options, as well as toilets and refreshments available along the way. The guide also includes a useful route summary table, plus information on tides, the terrain, and weather in the region. This collection of circular walks showcase the spectacular cliffs and superb beaches of the Pembrokeshire Coast National Park but also explore further inland, exploring the expansive Preseli hills, medieval castles and the unfrequented upper Daugleddau. Pembrokeshire offers delightful walking at any time of the year but highlights include: spring flowers and countless seabirds; summer days on the beaches; autumn colours and seals. Winters are generally mild but snow occasionally visits high ground and coastal storms can be ferocious.

"Jam-packed with articles, information and images relating to your favourite team, the 2023 Official Tottenham Hotspur Annual is a must for all Spurs supporters. We take a look back on the 2021/22 season, including the Carabao Cup Final and matches in both the FA Cup and UEFA Europa League. We also check out how our youth and women's teams got on during the season. There are profiles of our first-team squad, including new arrivals and a look at some of the club's history. On top of that, there are games and quizzes for everyone to enjoy and plenty more besides. Come on you Spurs!"

Guidebook describing 24 coastal and inland walks on the island of Jersey, ranging from 4.5km (3 miles) to 12.5km (8 miles) in length. Almost all of the walks link directly with one or two other walks, allowing all kinds of extensions to the route. The walks can also be joined together to create the 80km (50 mile) Jersey Coastal Walk, part of the Channel Island Way. The walks use good paths and tracks as well as quiet country roads. Occasional more rugged paths explore the island's excellent cliff coastline. Jersey has an excellent bus network and the walks can be accessed by public transport. There are also plenty of opportunities for refreshment, details of which are provided in the text. Clear step-by-step route description is illustrated with States of Jersey 1:25,000 mapping (very similar in style to British OS mapping), and route statistics and a summary table make it easy to choose the ideal walk. Famous for sunshine, year-round walking, history and a wonderful coastline, Jersey is an intriguing destination for travellers. Outwardly British but with French overtones, the island has plenty of fascinating historical sites and attractions to visit, including castles, churches and museums. The guide includes a brief overview of Jersey's turbulent history and unusual constitutional status, as well as notes on local points of interest.