Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: * A symbolic interactionist perspective on fashion brand personality and advertisement response.* Optimizing fashion branding strategies in a fluctuating market.* An analysis of fashion brand extensions by artificial neural networks.* Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers.* The impact of consumers' need for uniqueness on purchase perception.* How brand awareness relates to market outcome, brand equity and the marketing mix.A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.

Global Rupture makes a key intervention in debates on informal and precarious labour. Increasing recognition that informal and precarious labour is an enduring reality under neo-liberal capitalism, and the norm globally, rather than the exception has ignited debates around analytical frames, activist strategies and development interventions. This pathbreaking volume provides a corrective through drawing upon theoretically informed rich case studies from the world outside of North America, Europe, and Australasia. Each contribution converges on the enduring and expanding significance of informal and precarious work within the Global South-the most significant factor in preventing a worldwide decent work agenda.

Whether it's working for free in exchange for 'experience', enduring poor treatment in the name of being 'part of the family', or clocking serious overtime for a good cause, more and more of us are pushed to make sacrifices for the privilege of being able to do work we enjoy. Work Won't Love You Back examines how we all bought into this 'labour of love' myth: the idea that certain work is not really work, and should be done for the sake of passion rather than pay. Through the lives and experiences of various workers-from the unpaid intern and the overworked teacher, to the nonprofit employee, the domestic worker and even the professional athlete-this compelling book reveals how we've all been tricked into a new tyranny of work. Sarah Jaffe argues that understanding the labour of love trap will empower us to work less and demand what our work is worth. Once freed, we can finally figure out what actually gives us joy, pleasure and satisfaction.

Moving beyond polemical debates on globalization, this study considers complex intersections of gender, race, ethnicity, nationality and class within the field of globalized labor. As a significant contribution to the on-going debate on the role of neoliberal states in reproducing gender-race-class inequality in the global political economy, the volume examines the aggressive implementation of neoliberal policies of globalization in the Philippines, and how labor export has become a contradictory feature of the country's international political economy while being contested from below. Lindio-McGovern presents theoretical and ethnographic insights from observational and interview data gathered during fieldwork in various global cities-Hong Kong, Taipei, Rome, Vancouver, Chicago and Metro-Manila. The result is a compelling weave of theory and experience of exploitation and resistance, an important development in discourses and literature on globalization and social movements seeking to influence regimes that exploit migrant women as cheap labor to sustain gendered global capitalism. Globalization, Labor Export and Resistance: A Study of Filipino Migrant Domestic Workers in Global Cities, is an invaluable resource for scholars, researchers, policy makers, non-governmental organizations, community organizers, students of globalization, trade and labor politics. It will be useful in the fields of women/gender studies, labor studies, transnational social movements, political economy, development, international migration, international studies, international fieldwork and qualitative/feminist research.

This text offers a fresh look at Taiwan's state workers in from the postwar period to the present day and examines the rise and fall of labor insurgency in the past two decades. Challenging the conventional image of docile working class, it unearths a series of workers resistance, hidden and public, in a high authoritarian era.

As populations age around the world, increasing efforts are required from both families and governments to secure care and support for older and disabled people.At the same time both women and men are expected to increase and lengthen their participation in paid work, which makes combining caring and working a burning issue for social and employment policy and economic sustainability. International discussion about the reconciliation of work and care has previously focused mostly on childcare. Combining paid work and family care widens the debate, bringing into discussion the experiences of those providing support to their partners, older relatives and disabled or seriously ill children. The book analyses the situations of these working carers in Nordic, liberal and East Asian welfare systems. Highlighting what can be learned from individual experiences, the book analyses the changing welfare and labour market policies which shape the lives of working carers in Finland, Sweden, Australia, England, Japan and Taiwan.

Using the concept of fulfilment and the framework of the serious leisure perspective, this book examines the signposts marking the fulfilment career. This career begins with an interest in a serious pursuit, leading to an efflorescence many years later in amateurism, hobbyism, volunteering, or devotee work - and ultimately deeper fulfilment.

2012 Americo Paredes Book Award Winner for Non-Fiction presented by the Center for Mexican American Studies at South Texas College Selected as a 2012 Outstanding Title by AAUP University Press Books for Public and Secondary School Libraries This is Olivia's story. Born in Los Angeles, she is taken to Mexico to live with her extended family until the age of three. Olivia then returns to L.A. to live with her mother, Carmen, the live-in maid to a wealthy family. Mother and daughter sleep in the maid's room, just off the kitchen. Olivia is raised alongside the other children of the family. She goes to school with them, eats meals with them, and is taken shopping for clothes with them. She is like a member of the family. Except she is not. Based on over twenty years of research, noted scholar Mary Romero brings Olivia's remarkable story to life. We watch as she grows up among the children of privilege, struggles through adolescence, declares her independence and eventually goes off to college and becomes a successful professional. Much of this extraordinary story is told in Olivia's voice and we hear of both her triumphs and setbacks. We come to understand the painful realization of wanting to claim a Mexican heritage that is in many ways not her own and of her constant struggle to come to terms with the great contradictions in her life. In The Maid's Daughter, Mary Romero explores this complex story about belonging, identity, and resistance, illustrating Olivia's challenge to establish her sense of identity, and the patterns of inclusion and exclusion in her life. Romero points to the hidden costs of paid domestic labor that are transferred to the families of private household workers and nannies, and shows how everyday routines are important in maintaining and assuring that various forms of privilege are passed on from one generation to another. Through Olivia's story, Romero shows how mythologies of meritocracy, the land of opportunity, and the American dream remain firmly in place while simultaneously erasing injustices and the struggles of the working poor. A happy ending for the maid's daughter: Hector Tobar's profile of Olivia for the LA Times

Early in the 19th century the work of American newspaper journalists was intertwined with the work of politicians. Journalists were primarily printers and editors, and newspapers were largely political organs, funded and used by politicians for political reasons. As the 19th century progressed, not only journalists, but politicians, were involved in newspaper work.

Dooley explores the transformation of journalism, examining how journalists established occupational boundaries separating their work from that of politicians. She focuses on how an occupational group that had been inseparable from party politics early in the 19th century grew to be seen by many in society as more distant and independent from parties by the end of the century and became accepted as the citizenry's primary provider of political news and editorial opinion. This study of how journalists established occupational boundaries will be of interest to scholars and researchers of journalism history, political communication, and the sociology of work.

Craft and the Creative Economy examines the place of craft and making in the contemporary cultural economy, with a distinctive focus on the ways in which this creative sector is growing exponentially as a result of online shopfronts and home-based micro-enterprise, 'mumpreneurialism' and downshifting, and renewed demand for the handmade.

Rural Families and Work focuses on the findings of the Rural Families Speak research study and the theoretical frameworks that are utilized to examine the context of rural low-income families' employment. This volume provides a solid foundation for understanding rural employment problems and issues. Family ecological theory is the central framework with a discussion of theories that contribute to the opportunities for the contextual research, including family economic stress theory, human capital, human capability, and some selected policy frameworks. Employment is addressed through review of policy issues, community contexts, family and social support, and available resources. Throughout the volume future research directions and applications are highlighted.

Across the world, there has been a polite uprising to the perceived meaninglessness and stress of our accelerated and consumer driven lifestyles. Described simply as the slow phenomenon, this new brand of living entails not simply slowing down, but an embracing of alternative activities that promote meaning, thoughtfulness, engagement and authenticity. Whether it is through different practices of food production and consumption, alternative modes of transportation such as cycling through to our intimate relations with others, this new ethic of living has grown immensely in popularity. In this volume of work, key authors from across the world have been brought together to illustrate these alternative approaches to modern lifestyles by analyzing them empirically and theoretically. Through rigorous debate and insightful commentary, this book presents a compelling case for seeing the slow phenomenon as a significant cultural practice in contemporary society.

Financial advisors, poker players, hedge fund traders, fund-raisers, sports agents, credit counselors and commissioned salespeople all deal with one central concern in their jobs: money. In Money at Work, Kevin Delaney explores how we think about money and, particularly, how our jobs influence that thinking. By spotlighting people for whom money is the focus of their work, Delaney illuminates how the daily practices experienced in different jobs create distinct ways of thinking and talking about money and how occupations and their work cultures carry important symbolic, material, and practical messages about money. Delaney takes us deep inside the cultures of these 'moneyed' workers, using both interviews and first-hand observations of many of these occupations. From hedge fund trading rooms in New York, to poker players at work in Las Vegas casinos, to a "Christian money retreat" in a monastery in rural Pennsylvania, Delaney illustrates how the underlying economic conditions of various occupations and careers produce what he calls "money cultures," or ways of understanding the meaning of money, which in turn shape one's economic outlook. Key to this is how some professionals, such as debt counselors, think very differently than say poker players in their regard to money-Delaney argues that it is the structure of these professions themselves that in turn influences monetary attitudes. Fundamentally, Money at Work shows that what people do for a living has a profound effect on how people conceive of money both at work and in their home lives, making clear the connections between the economic and the social, shedding light on some of our most basic values. At a time when conversations about money are increasingly important, Delaney shows that we do not merely learn our attitudes toward money in childhood, but we also learn important money lessons from the work that we do.

Stroll through any public park in Brooklyn on a weekday afternoon and you will see black women with white children at every turn. Many of these women are of Caribbean descent, and they have long been a crucial component of New York's economy, providing childcare for white middle- and upper-middleclass families. Raising Brooklyn offers an in-depth look at the daily lives of these childcare providers, examining the important roles they play in the families whose children they help to raise. Tamara Mose Brown spent three years immersed in these Brooklyn communities: in public parks, public libraries, and living as a fellow resident among their employers, and her intimate tour of the public spaces of gentrified Brooklyn deepens our understanding of how these women use their collective lives to combat the isolation felt during the workday as a domestic worker. Though at first glance these childcare providers appear isolated and exploited-and this is the case for many-Mose Brown shows that their daily interactions in the social spaces they create allow their collective lives and cultural identities to flourish. Raising Brooklyn demonstrates how these daily interactions form a continuous expression of cultural preservation as a weapon against difficult working conditions, examining how this process unfolds through the use of cell phones, food sharing, and informal economic systems. Ultimately, Raising Brooklyn places the organization of domestic workers within the framework of a social justice movement, creating a dialogue between workers who don't believe their exploitative work conditions will change and an organization whose members believe change can come about through public displays of solidarity.

Drawing on articles appearing in popular women's magazines from 1950 to 1989, this study documents changes in justifications of gender-based divisions of labor in the home and workplace. The study details the types of rationalizations that have been used to reconcile one new familial arrangement--two-parent workers with traditional gender values that promote men as breadwinners/fathers and women as housewives/mothers. The study reveals that changes have taken place only within the context of being a "good mother." A serious analysis of women's burden of being both breadwinner and homemaker, therefore, has not occurred. Women's magazines serve as moral guides for their readers, providing justifications for both working and nonworking readers. They rely heavily on "experts" to provide personal direction to their readers. This work is in the same vein as Susan Faludi's Backlash, which examines the use of the media in the control of gender ideologies.

Transformation from Wall Street to Well-being: Joining up the dots through Participatory democracy and governance to mitigate the causes and adapt to the effects of climate changeaddresses accountable leadership, supports collective interests, ethical governance and fairness to future generations in order to develop systemic approaches relevant to these issues. The humanistic focus, whilst central, addresses how we see ourselves in relation to the environment. It explores cultural perspectives in developed and developing parts of the world where people have a closer connection with the natural environment in comparison to those who live in cities. Furthermore the book discusses participatory action research to prefigure a means to hold the market to ensure that the use of resources that are necessary for the common good are accessible and equitable. The essential systemic aim this book offers is to balance human needs with nature. The research summarizes the discourses and the adaptive praxis in order to develop a bridge between cosmopolitan ethics and cosmopolitan governance. It does this in the interest of supporting and using cultural designs for living that support quality of life and spans five core domains as explained by the author. Overall, this monograph helps evaluates the extent to which the introduced approaches enable the community to consider their perceived assets and risks and the implications of their consumption choices."

This collection describes the changing structure of jobs during the period of robust employment expansion that preceded the 2008 financial crisis. It also provides an analysis of labour market developments in the EU and the US in terms of gender, international mobility and debates over the quality of work.

The book deals with both the abstract and practical aspects of moving from a univerisity laboratory to a position in the biotech industry. Each chapter lists common and unique features to evaluate breaking down complex decisions into manageable elements. Several sections provide "how to" guides for the preparation of manuscripts, patents, grants, and internal company documents.
*Written by an experienced academician and successful biotechnology entrepreneur
*Reviews the basic tools taught in a traditional university
*Identifies new ways these these tools will be used in the corporate world
*Details the 'nuts and bolts' necessary to negotiate a successful position in the biotech industry

This study reclaims a lost body of theatrical work by focusing on four labor plays of the 1930s. These works dramatize union organizing efforts in American industry, using documentary detail in the dialogue and plot. To date, little attention has been given to the use of documentary detail in American scripts. Placing the labor plays in a social and historical context, Duffy raises interesting questions about the depiction of women as labor leaders and the overlooked role of women playwrights in the 1920s and 30s. The discussion focuses on the function of the plays and the question of whether they were merely didactic or if they served greater propagandistic ends. This work will be of interest to scholars in theatre history, American studies, southern history, and American labor history.

This volume of Research in the Sociology of Work starts with a deceptively simple question of, "Do events and experiences during adolescence influence the work outcomes of individuals when they reach adulthood?" While at first glance simple, the question has a wide range of theoretical and practical implications, which are covered in a compelling set of contributions. The volume contains new and exploratory research related to this fundamental question and highlights the opportunities for further research on the topic.

While both the nature of families and the composition of the workforce have gone through radical changes, few adjustments have been made so that work and family are aligned in ways that promote strong families and a strong economy. Changing Realities of Work and Family takes a multidisciplinary look at the topic of work and family, ultimately addressing four primary questions: How do families and employers accommodate the demands of employment and children?; How does society deal with diversity and discrimination in areas such as age, community, and sexual orientation?; How does working and caring for families affect health?; and What is the effect of work-family integration in politics, business, and the legal system?These questions are addressed from a variety of perspectives and a diverse assortment of contributors, including a former Governor who gave birth to twins while in office; a distinguished legal professor and leading authority on workplace discrimination against mothers and pregnant women; a researcher whose work on parental stress includes videotaped interactions between parents and children as parents return home from work; and a consultant to corporations developing workplace flexibility with a particular focus on low-wage workers. Comprised of original empirical articles written expressly for this work and real world examples and strategies for balancing the two, this book presents the most current research on the field of work and family..

Retail workers are a large labor force, yet their jobs are generally devalued and dominated by low wages, precarious conditions, and disrespect. Coulter draws on three years of comparative research on retail workers and political action, including fieldwork in Canada, the United States, and Sweden, to explore what is needed to improve workers' wellbeing and transform retail work. The only book of its kind, "Revolutionizing Retail" explains the strategies being used to improve retail jobs and retail workers' quality of life, including diverse forms of organizing, public policy, and good management. Coulter analyzes the degree to which current efforts are succeeding, and what lessons they offer about the present and future of work, forms of agency, and class, gender, and race relations. The power of culture, emotions, and workers' personal experiences of political action are at the heart of this engaging discussion of the challenges and possibilities of social change.

The provision of care has been widely referred to as facing a 'crisis'. International migrants are increasingly relied upon to provide care - as domestic workers, nannies, care assistants and nurses. This international volume examines the global construction of migrant care labour and how it manifests itself in different contexts.

This book questions whether technologies are the rational, tangible, scientific, forward-thinking, neutral objects they are so often perceived to be, exploring instead how powerful, mythic ideas about technologies drive our social understanding and our expectations of them. Against a rising tide of information, we encounter significant technological, scientific, and medical advances which promise to create an educated, humane, and equal world. This book explores that promise, deconstructing technologies to conclude that though they do afford us significant and empowering advances, they remain largely cloaked in mystery, and often promise more than they can deliver. Contributors from diverse intellectual backgrounds and political and epistemological stances - spanning sociology and psychosocial investigations, innovation studies, and scientists - combine philosophical inquiry and empirical case studies to create a book which is at once provocative, innovative, and exciting in the challenges it poses.