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Books > Business & Economics > Business & management > Sales & marketing

Showing 1 - 25 of 38968 matches in Sales & marketing

415 Action-Packed Neighbourhood Marketing Tips (Paperback): Basil O'Hagan 415 Action-Packed Neighbourhood Marketing Tips (Paperback)
Basil O'Hagan
R209 Discovery Miles 2 090 In stock

A must-read for all South African retailers and small businesses! Attract customers! Make sales! Boost profits! All in your own neighbourhood.

Basil O’Hagan’s popular business text, the definitive neighbourhood marketing handbook, is bursting with tips to take your retail business to the next level. It features practical tips that are simple to grasp, easily browsable and relevant to the SA market.

World Class Customer Service For South Africa - 175 Awesome Customer Service Tips (Paperback): Basil O'Hagan World Class Customer Service For South Africa - 175 Awesome Customer Service Tips (Paperback)
Basil O'Hagan
R209 Discovery Miles 2 090 Ships in 10 - 15 working days

Basil O’Hagan’s latest book is a treasure trove of 175 tips on how to deliver the best customer service, whatever your industry. Deliver sensational service! Build loyalty! Grow Profits!

Basil shares his decades of experience in this critical discipline in one easy-to-read volume. Learn to plan and implementworld-class customer service, how to build a service culture, the importance of atmosphere and how to deliver customer service on social media.

Real, practical advice from the best in the game.

The Art Of Hustling - Sell Or Surrender (Paperback): DJ Sbu The Art Of Hustling - Sell Or Surrender (Paperback)
DJ Sbu
R230 R184 Discovery Miles 1 840 Save R46 (20%) Ships in 5 - 10 working days

Persuasiveness. Influence. A certain ‘something’ that makes it impossible for people to say no. Call it what you will, some people have it. DJ Sbu certainly does - it’s the quality that has helped him evolve from an ambitious boy growing up on Tembisa’s rough streets to a DJ, an entrepreneur, an author, a philanthropist and a speaker who graces stages around the world. In this book Sbu shares the secrets to cultivating this irresistible quality. Using events that have shaped his own life, he reveals how a positive outlook, resilience, hard work and determination can help you win in every sphere.

This inspiring read also acts as a practical handbook, showing you how to apply The Art Of Hustling to become a winning salesperson. It is DJ Sbu’s firm belief that, if you know how to sell, you will never go hungry. He also believes that this simple skill holds the key to solving Africa’s considerable unemployment problem.

His passion for youth development comes through loud and clear in this easy-to-read, easy-to-use handbook. Full of practical examples, sound advice and no-nonsense insights, it’s a must-have for every person who wishes to further their lives and their careers, whether in the corporate world or starting out on an entrepreneurial journey.

DJ Sbu’s career is testimony to his strength, resilience and spirit of innovation; the very qualities needed to get ahead in today’s rapidly evolving business environment. In sharing his story, he hopes to ignite others’ success.

Consumer Behaviour (Paperback, 4th ed): M. Roberts-Lombard, S. Brijball Parumasur Consumer Behaviour (Paperback, 4th ed)
M. Roberts-Lombard, S. Brijball Parumasur 1
R545 R471 Discovery Miles 4 710 Save R74 (14%) Ships in 4 - 8 working days

Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.

A unique perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer.

The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

Crushing It - How Great Entrepreneurs Build Their Business And Influence And How You Can, Too (Paperback): Gary Vaynerchuk Crushing It - How Great Entrepreneurs Build Their Business And Influence And How You Can, Too (Paperback)
Gary Vaynerchuk 2
R380 R304 Discovery Miles 3 040 Save R76 (20%) Ships in 5 - 10 working days

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

Public Relations - Theory & Practice (Paperback, 2nd edition): L. Fourie, M C Cant Public Relations - Theory & Practice (Paperback, 2nd edition)
L. Fourie, M C Cant
R382 R337 Discovery Miles 3 370 Save R45 (12%) Ships in 4 - 8 working days

South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.

Features that set this book apart from the competition include the following:

  • It covers the PR process in a practical manner.
  • Highlights the importance of PR research activities, and places special emphasis on the role of the media in PR, and the differences between traditional and online media.
  • Addresses ethics and corporate social responsibility in PR.
  • Each chapter comes with a case study to illustrate the theoretical principles.
  • Discussion questions are included at the end of each chapter.
Contemporary Management Principles (Paperback): T. Brevis, M. Vrba Contemporary Management Principles (Paperback)
T. Brevis, M. Vrba 2
R650 R555 Discovery Miles 5 550 Save R95 (15%) In stock

Major, ongoing change is the distinguishing characteristic of the business environment worldwide and it affects how contemporary organisations operate and deal with change. Organisations still need to do more with less. In addition, they need to provide for the needs of customers who, with more exposure to local and global markets, have higher expectations relating to the cost, quality, speed and innovation of the services and products they purchase from these organisations.

Due to this global need for managing change, ‘new’ forms of organisation are replacing the ‘old’ traditional bureaucracy and presenting managers with unique challenges. Thus managers of contemporary organisations need to take a holistic view of the changes in their environments and need to apply a completely new set of skills.

The approach towards contemporary management principles offered in this publication integrates discussions on vital managerial competencies and skills with information on traditional and essential managerial concepts that have been effective in the past and are still effectively used today in many business organisations.

The emphasis is on the vital role of human resources in the success of an organisation and the need for modern managers to self-actualise and embrace the practice of life-long learning.

Legacide - Why Legacy Thinking Is The Silent Killer Of Innovation (Paperback): Richard Mulholland Legacide - Why Legacy Thinking Is The Silent Killer Of Innovation (Paperback)
Richard Mulholland 1
R180 R144 Discovery Miles 1 440 Save R36 (20%) Ships in 5 - 10 working days

“We need to innovate!” - every CEO ever!

Innovation is not about changing your product, it’s about changing your mindset. It’s not about doing something new, it’s about stopping doing something old. This entire book rehashes these two lines in as many ways as ground-breaking (if you dropped him off a high platform wearing heavy shoes) business thinker Richard Mulholland was able to do in around 125 pages.

Changing the legacy mindset is not easy, but hot-damn, it’s worthwhile. Legacide, the book, hopes to do just that.

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun The Villager - How Africans Consume Brands (Paperback)
Feyi Olubodun
R250 R200 Discovery Miles 2 000 Save R50 (20%) Ships in 5 - 10 working days

When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions:
- Why did brands, both global and local, so often fail to connect with the African consumer?
- What was it about the African market that brand owners were not seeing?

He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager.

In Feyi’s view, the African consumer begins his life’s journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands.

In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right ‘lenses’ to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.

The Villager is essential reading for brand owners wishing to conquer new markets.

Introduction to consumer behaviour (Paperback, 2nd ed): Pierre Joubert Introduction to consumer behaviour (Paperback, 2nd ed)
Pierre Joubert 1
R492 R429 Discovery Miles 4 290 Save R63 (13%) Ships in 4 - 8 working days

Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities.

Pitch To Win - How To Present, Persuade And Close The Deal (Paperback): Justin Cohen Pitch To Win - How To Present, Persuade And Close The Deal (Paperback)
Justin Cohen
R250 R207 Discovery Miles 2 070 Save R43 (17%) Ships in 5 - 10 working days

Being the best doesn’t guarantee you’ll get the business. Having the best pitch does.

Whether you’re looking for clients, investors or employees, you need to know how to pitch your products, services and ideas in a way that is most likely to secure you the deal. Justin Cohen’s internationally acclaimed six-step formula is designed to do just that. Having taught and refined his Pitch To Win programme for five years, and having helped win numerous multimillion-dollar deals in that time, Justin now shares his secrets for success in the Pitch To Win book.

In it he reveals:

  • The number one reason a winning pitch gets chosen over the competition.
  • The mindset of people who win the most pitches.
  • A step by step guide to creating and delivering a winning pitch script.
  • How to reduce nervousness and develop ‘big pitch temperament’.
  • How to win without being salesy.
  • How to win with integrity, by living your purpose.
Business To Business Marketing (Paperback): Mercy Makhitha, Michael Cant, Danie Theron Business To Business Marketing (Paperback)
Mercy Makhitha, Michael Cant, Danie Theron
R462 R405 Discovery Miles 4 050 Save R57 (12%) In stock

Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

Marketing Research (Paperback, 3rd edition): Jan Wiid, Colin Diggines Marketing Research (Paperback, 3rd edition)
Jan Wiid, Colin Diggines
R499 R435 Discovery Miles 4 350 Save R64 (13%) In stock

A quick glance at the book might not reveal many changes, but a number of significant changes have in fact been made. Many chapters have been restructured to address topics that were missing from the first and second edition, whilst some small topics have been excluded to more finely focus on the key issues. The main change from the second edition is the addition of a full chapter on research ethics and attention is given to establishing its principles. Chapters relating to data analysis have been slightly revamped to make it easier for the reader to understand the key concepts. Finally, changes and updates have been made to examples, questions and case studies at the end of each chapter, to make them more relevant to current research practices.

Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed): Kotler Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed)
Kotler 1
R745 R618 Discovery Miles 6 180 Save R127 (17%) View more sellers Ships in 5 - 10 working days

Retaining the solid theoretical foundation of the 14th US edition of Principles of Marketing by Kotler and Armstrong, this text helps students understand the complex marketing environment in which Southern African organisations operate. A team of academics has adapted the text by integrating recent South African research, data, examples and case studies. This edition retains the practical, approachable and accessible style of the original text, which makes for an engaging and informative book. Its content coverage, while broad, is also in-depth, and skilfully integrates local and global examples.

Marketing Management - A South African perspective (Paperback, 3rd ed): Mike Cant, C. H. van Heerden Marketing Management - A South African perspective (Paperback, 3rd ed)
Mike Cant, C. H. van Heerden 3
R570 R491 Discovery Miles 4 910 Save R79 (14%) In stock

With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

With a user-friendly layout highlighting definitions, examples, case studies and websites, this third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level.

Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.

Relationship Marketing and CRM (Paperback, 4th ed): M. Tait, M. Robert-Lombard Relationship Marketing and CRM (Paperback, 4th ed)
M. Tait, M. Robert-Lombard
R488 R426 Discovery Miles 4 260 Save R62 (13%) Ships in 4 - 8 working days

Organisations that want to continue being successful in today's global competitive market, where customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM) with a strong focus on Customer Relationship Management (CRM). CRM enables organisations to provide excellent real-time customer service through the effective use of individual account information. This requires a more complex approach, since organisations need to investigate and satisfy customer needs, and have to build relationships with existing and potential customers. CRM of the future will have to secure state-of-the-art customer management services delivered to customers through the Cloud to establish a convenient, but professional, customer management service. Relationship Marketing and Customer Relationship Management (fourth edition) includes new South African case studies illustrating RM and CRM within South African organisations. The book also focuses on current RM and CRM themes, such as the changing face of the customer, how to deal with positive and negative relationships, poor service experiences and the recovery of customer relationships.

The Four Legs Of The Table (Paperback, 2nd impression): Raymond Ackerman, Denise Prichard The Four Legs Of The Table (Paperback, 2nd impression)
Raymond Ackerman, Denise Prichard
R220 R189 Discovery Miles 1 890 Save R31 (14%) In stock

The Four Legs Of The Table is a master class in the balanced management style and system of 'the four legs' – Administration, merchandise, promotions / social responsibility, people – with the sovereign consumer on top of the table. It is a lesson on how to run a successful business based on consumer sovereignty and the principle that making money is the reward rather than the reason today.

Raymond Ackerman built his retail chain during and after apartheid, and he stands his ground on the question of ethics - he believes it is possible to hold to a set of business principles and still be financially successful, whatever the circumstances. In an age of corporate greed, The Four Legs Of The Table is a welcome antidote to some of capitalism's spectacular failures.

All royalties from The Four Legs Of The Table go to the Raymond Ackerman academy of entrepreneurial development. The Academy, endowed by the Ackerman family, is intended to enhance the career prospects of disadvantaged South African school–leavers.

Social Media Marketing - A Strategic Approach (Paperback, 2nd edition): Donald I Barker, Mary Roberts, Melissa Barker, Nicholas... Social Media Marketing - A Strategic Approach (Paperback, 2nd edition)
Donald I Barker, Mary Roberts, Melissa Barker, Nicholas Bormann, Debra Zahay
R767 R662 Discovery Miles 6 620 Save R105 (14%) Ships in 15 - 25 working days

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

Applied Marketing Cases (Paperback): A Drotsky, C. H. van Heerden Applied Marketing Cases (Paperback)
A Drotsky, C. H. van Heerden
R366 R323 Discovery Miles 3 230 Save R43 (12%) Ships in 4 - 8 working days

The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs.

Contents Include:

  • 1st for Women Insurance
  • 8ta2StrokeAfrica Media Online
  • Bella Donna Finishing Classes
  • Bio-Strath
  • Blue Apple
  • BulkSMS.com
  • Clover Danao
  • Clover Tropika
  • Engen
  • Europcar
  • Gary Rom Hairdressing
  • Hippo.co.za
  • Jenna Clifford Designs (Pty) Ltd
  • John Deere
  • Ocean Baskey
  • Studentnotes.co.za
  • Suzuki Auto South Africa
  • Vega
  • Vital Health Foods

Simple, relevant and practical, Applied Marketing Cases is a must-read for entrepreneurs and business students alike.

Applied strategic marketing (Paperback, 4th ed): C.J. Jooste, J.W. Strydom, A. Berndt, P.J. du Plessis Applied strategic marketing (Paperback, 4th ed)
C.J. Jooste, J.W. Strydom, A. Berndt, P.J. du Plessis
R585 R484 Discovery Miles 4 840 Save R101 (17%) Ships in 5 - 10 working days

Applied strategic marketing discusses the strategic role of marketing management in modern organisations. The focus is on how managers choose and manage the markets they serve, how they handle competition and what strategies they devise in order to build brand value and customer relationships. This book guides the reader through the different phases of the strategic planning process and provides a framework for designing and implementing a marketing plan. Building on the success of the third edition's chapters customer analysis, brand and relationship building strategies and measurements of marketing strategies, the revised fourth edition also deals with contemporary issues such as globalisation, sustainability and innovation. Applied strategic marketing in anchored in the South African environment and discusses the impact of global trends. This book offers great value to students and practitioners of strategic marketing.

International Marketing (Paperback, 2nd Revised edition): Burgess, Bothma International Marketing (Paperback, 2nd Revised edition)
Burgess, Bothma 1
R606 R544 Discovery Miles 5 440 Save R62 (10%) In stock

International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners.

Brand Management (Paperback): H.B. Klopper, E. North Brand Management (Paperback)
H.B. Klopper, E. North
R682 R558 Discovery Miles 5 580 Save R124 (18%) Ships in 5 - 10 working days

The first of its kind in South Africa, Brand Management constitutes an invaluable tool for the growing number of academic institutions that offer this exciting subject. Making use of both local and international examples and cases, the subject is approached from a holistic, yet applied perspective. Written in an accessible style, this book assists both students and practitioners to develop the ability to manage brands from the outset to the ultimate outcome. This text is an invaluable reference work for practising professionals, written by authors who have extensive academic and professional expertise and international exposure.

Marketing Communication - An Integrated Approach (Paperback, 2nd Edition): Ludi Koekemoer Marketing Communication - An Integrated Approach (Paperback, 2nd Edition)
Ludi Koekemoer
R424 R374 Discovery Miles 3 740 Save R50 (12%) Ships in 4 - 8 working days

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.

Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.

Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition): C. Nieuwenhuizen, C. H. van Heerden Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition)
C. Nieuwenhuizen, C. H. van Heerden 4
R426 R375 Discovery Miles 3 750 Save R51 (12%) Ships in 4 - 8 working days

This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.

Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.

The value of this collection is that:

  • It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
  • It offers a South African perspective on how to overcome these issues
  • It is written from the viewpoint of the entrepreneur or business executive
  • It provides practical insights which support work-integrated learning.

This book is a must-read for scholars, students and people concerned with the retail and marketing industry.

Essentials Of Marketing (Paperback, 5th Edition): Mike Cant Essentials Of Marketing (Paperback, 5th Edition)
Mike Cant 1
R416 R367 Discovery Miles 3 670 Save R49 (12%) In stock

Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike. It is a must-have resource for those responsible for keeping their organisations abreast with the latest developments in the marketing environment.

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