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Books > Business & Economics > Business & management > Sales & marketing

Showing 1 - 25 of 33038 matches in Sales & marketing

The Art Of Hustling - Sell Or Surrender (Paperback): DJ Sbu The Art Of Hustling - Sell Or Surrender (Paperback)
DJ Sbu
R230 R181 Discovery Miles 1 810 Save R49 (21%) Shipped within 4 - 8 working days

Persuasiveness. Influence. A certain ‘something’ that makes it impossible for people to say no. Call it what you will, some people have it. DJ Sbu certainly does - it’s the quality that has helped him evolve from an ambitious boy growing up on Tembisa’s rough streets to a DJ, an entrepreneur, an author, a philanthropist and a speaker who graces stages around the world. In this book Sbu shares the secrets to cultivating this irresistible quality. Using events that have shaped his own life, he reveals how a positive outlook, resilience, hard work and determination can help you win in every sphere.

This inspiring read also acts as a practical handbook, showing you how to apply The Art Of Hustling to become a winning salesperson. It is DJ Sbu’s firm belief that, if you know how to sell, you will never go hungry. He also believes that this simple skill holds the key to solving Africa’s considerable unemployment problem.

His passion for youth development comes through loud and clear in this easy-to-read, easy-to-use handbook. Full of practical examples, sound advice and no-nonsense insights, it’s a must-have for every person who wishes to further their lives and their careers, whether in the corporate world or starting out on an entrepreneurial journey.

DJ Sbu’s career is testimony to his strength, resilience and spirit of innovation; the very qualities needed to get ahead in today’s rapidly evolving business environment. In sharing his story, he hopes to ignite others’ success.

Consumer Behaviour (Paperback, 4th ed): M. Roberts-Lombard, S. Brijball Parumasur Consumer Behaviour (Paperback, 4th ed)
M. Roberts-Lombard, S. Brijball Parumasur
R520 R424 Discovery Miles 4 240 Save R96 (18%) Shipped within 4 - 8 working days

Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.

A unique perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer.

The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

Crushing It - How Great Entrepreneurs Build Their Business And Influence And How You Can, Too (Paperback): Gary Vaynerchuk Crushing It - How Great Entrepreneurs Build Their Business And Influence And How You Can, Too (Paperback)
Gary Vaynerchuk 2
R350 R276 Discovery Miles 2 760 Save R74 (21%) Shipped within 4 - 8 working days

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

Public Relations - Theory & Practice (Paperback, 2nd edition): L. Fourie, M C Cant Public Relations - Theory & Practice (Paperback, 2nd edition)
L. Fourie, M C Cant
R360 R301 Discovery Miles 3 010 Save R59 (16%) Shipped within 4 - 8 working days

South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.

Features that set this book apart from the competition include the following:

  • It covers the PR process in a practical manner.
  • Highlights the importance of PR research activities, and places special emphasis on the role of the media in PR, and the differences between traditional and online media.
  • Addresses ethics and corporate social responsibility in PR.
  • Each chapter comes with a case study to illustrate the theoretical principles.
  • Discussion questions are included at the end of each chapter.
Sweat Scale Sell - Build Your Business Into An Asset Of Value (Paperback): Pavlo Phitidis Sweat Scale Sell - Build Your Business Into An Asset Of Value (Paperback)
Pavlo Phitidis
R290 R210 Discovery Miles 2 100 Save R80 (28%) In stock

An astonishing 94.6% of businesses fail to sell, closing at an enormous cost to the owner, their family, their staff and the economy. It’s a shocking realisation to many business owners that after all the courage it took to start, the creativity and care it took to build, every business faces only two possible ends: a sale or closure. So you’ve got to build to $ell.

Sweat, Scale, $ell shares real business-building stories about how ordinary business owners changed their fate using the Asset of Value™ method, a practical approach to building a winning business. With Pavlo Phitidis, they Sweated to reshape their business to be relevant to a changing world; they built a solid foundation for Scale; and then they pressed hard on the accelerator to ramp up growth in preparation for $ale to create a business any buyer would want.

Phitidis draws on 25 years of direct experience in conceptualising and building businesses across four continents. He has developed and brought to market business assets in excess of US$300 million through a combination of business start-ups, turnarounds, sales and acquisitions. Phitidis started, built and sold 12 businesses in nine years and took the lessons from the two failures, two IPOs and eight sales to build a business that builds businesses. As a co-founder of Aurik he has worked with over 1 500 established businesses across most sectors in the economy, including family businesses, partnerships and lone business owners.

PAVLO PHITIDIS is the resident entrepreneurial and business growth content contributor for Radio 702 and CapeTalk, the presenter and host of The Growth Engines for Business Day TV, as well as a speaker at both local and international business conferences.

Contemporary Management Principles (Paperback): T. Brevis, M.J. Vrba Contemporary Management Principles (Paperback)
T. Brevis, M.J. Vrba 2
R606 R528 Discovery Miles 5 280 Save R78 (13%) Shipped within 4 - 8 working days

Major, ongoing change is the distinguishing characteristic of the business environment worldwide and it affects how contemporary organisations operate and deal with change. Organisations still need to do more with less. In addition, they need to provide for the needs of customers who, with more exposure to local and global markets, have higher expectations relating to the cost, quality, speed and innovation of the services and products they purchase from these organisations.

Due to this global need for managing change, ‘new’ forms of organisation are replacing the ‘old’ traditional bureaucracy and presenting managers with unique challenges. Thus managers of contemporary organisations need to take a holistic view of the changes in their environments and need to apply a completely new set of skills.

The approach towards contemporary management principles offered in this publication integrates discussions on vital managerial competencies and skills with information on traditional and essential managerial concepts that have been effective in the past and are still effectively used today in many business organisations.

The emphasis is on the vital role of human resources in the success of an organisation and the need for modern managers to self-actualise and embrace the practice of life-long learning.

Legacide - Why Legacy Thinking Is The Silent Killer Of Innovation (Paperback): Richard Mulholland Legacide - Why Legacy Thinking Is The Silent Killer Of Innovation (Paperback)
Richard Mulholland 1
R180 R142 Discovery Miles 1 420 Save R38 (21%) Shipped within 4 - 8 working days

“We need to innovate!” - every CEO ever!

Innovation is not about changing your product, it’s about changing your mindset. It’s not about doing something new, it’s about stopping doing something old. This entire book rehashes these two lines in as many ways as ground-breaking (if you dropped him off a high platform wearing heavy shoes) business thinker Richard Mulholland was able to do in around 125 pages.

Changing the legacy mindset is not easy, but hot-damn, it’s worthwhile. Legacide, the book, hopes to do just that.

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun The Villager - How Africans Consume Brands (Paperback)
Feyi Olubodun
R250 R197 Discovery Miles 1 970 Save R53 (21%) Shipped within 4 - 8 working days

When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions:
- Why did brands, both global and local, so often fail to connect with the African consumer?
- What was it about the African market that brand owners were not seeing?

He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager.

In Feyi’s view, the African consumer begins his life’s journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands.

In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right ‘lenses’ to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.

The Villager is essential reading for brand owners wishing to conquer new markets.

Introduction to consumer behaviour (Paperback, 2nd ed): Pierre Joubert Introduction to consumer behaviour (Paperback, 2nd ed)
Pierre Joubert 1
R492 R403 Discovery Miles 4 030 Save R89 (18%) Shipped within 4 - 8 working days

Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities.

Pitch To Win - How To Present, Persuade And Close The Deal (Paperback): Justin Cohen Pitch To Win - How To Present, Persuade And Close The Deal (Paperback)
Justin Cohen
R250 R198 Discovery Miles 1 980 Save R52 (21%) Shipped within 4 - 10 working days

Being the best doesn’t guarantee you’ll get the business. Having the best pitch does.

Whether you’re looking for clients, investors or employees, you need to know how to pitch your products, services and ideas in a way that is most likely to secure you the deal. Justin Cohen’s internationally acclaimed six-step formula is designed to do just that. Having taught and refined his Pitch To Win programme for five years, and having helped win numerous multimillion-dollar deals in that time, Justin now shares his secrets for success in the Pitch To Win book.

In it he reveals:

  • The number one reason a winning pitch gets chosen over the competition.
  • The mindset of people who win the most pitches.
  • A step by step guide to creating and delivering a winning pitch script.
  • How to reduce nervousness and develop ‘big pitch temperament’.
  • How to win without being salesy.
  • How to win with integrity, by living your purpose.
Marketing Research (Paperback, 3rd edition): Jan Wiid, Colin Diggines Marketing Research (Paperback, 3rd edition)
Jan Wiid, Colin Diggines
R499 R408 Discovery Miles 4 080 Save R91 (18%) Shipped within 4 - 8 working days

A quick glance at the book might not reveal many changes, but a number of significant changes have in fact been made. Many chapters have been restructured to address topics that were missing from the first and second edition, whilst some small topics have been excluded to more finely focus on the key issues. The main change from the second edition is the addition of a full chapter on research ethics and attention is given to establishing its principles. Chapters relating to data analysis have been slightly revamped to make it easier for the reader to understand the key concepts. Finally, changes and updates have been made to examples, questions and case studies at the end of each chapter, to make them more relevant to current research practices.

Business To Business Marketing (Paperback): Mercy Makhitha, Michael Cant, Danie Theron Business To Business Marketing (Paperback)
Mercy Makhitha, Michael Cant, Danie Theron
R462 R380 Discovery Miles 3 800 Save R82 (18%) Shipped within 4 - 8 working days

Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

Business 3-Book Collection (Paperback): Business 3-Book Collection (Paperback)
R499 R400 Discovery Miles 4 000 Save R99 (20%) In stock

How To Speak Money - John Lanchester
Money is our global language. Yet so few of us can speak it. The language of the economic elite can be complex, jargon-filled and completely baffling. Above all, the language of money is the language of power - power in the hands of the same economic elite. Now John Lanchester, bestselling author of Capital and Whoops! sets out to decode the world of finance for all of us, explaining everything from high-frequency trading and the World Bank to the difference between bullshit and nonsense. As funny as it is devastating, How To Speak Money is a primer and a polemic. It's a reference book you'll find yourself reading in one sitting. And it gives you everything you need to demystify the world of high finance - the world that dominates how we all live now.

Business-To-Business Marketing - Mark Eardley & Charlie Stewart
"The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. They offer guidance on how to: motivate your markets to buy from you, how to differentiate yourself from your competitors and explain which tactics to use to reach your customers with the right messages at the right time."

Lessons From The Boot Of A Car - Reg Lascaris
Reg Lascaris, an iconic South African advertising veteran, tells his own story, from how he started in the business and how his career in advertising grew, through dramatic ups and downs, to where he operated at the top of the game, with a portfolio of blue-chip clients and, presently, fame throughout the world for some of their most notable campaigns. Each chapter ends with a set of lessons learned from that chapter of his life and career. These are lessons primarily for the young entrepreneur (that you should let nothing discourage you) but also for anyone interested in personal growth in their career (that honesty, integrity and decency are the best policies). The book is illustrated with photos from some of his best ad campaigns.

Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed): Kotler Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed)
Kotler 1
R724 R604 Discovery Miles 6 040 Save R120 (17%) Shipped within 4 - 9 working days

Retaining the solid theoretical foundation of the 14th US edition of Principles of Marketing by Kotler and Armstrong, this text helps students understand the complex marketing environment in which Southern African organisations operate. A team of academics has adapted the text by integrating recent South African research, data, examples and case studies. This edition retains the practical, approachable and accessible style of the original text, which makes for an engaging and informative book. Its content coverage, while broad, is also in-depth, and skilfully integrates local and global examples.

Marketing Management - A South African perspective (Paperback, 3rd ed): Mike Cant, C. H. van Heerden Marketing Management - A South African perspective (Paperback, 3rd ed)
Mike Cant, C. H. van Heerden 3
R570 R462 Discovery Miles 4 620 Save R108 (19%) Shipped within 4 - 8 working days

With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

With a user-friendly layout highlighting definitions, examples, case studies and websites, this third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level.

Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.

Marketing Communication - An Integrated Approach (Paperback): Ludi Koekemoer Marketing Communication - An Integrated Approach (Paperback)
Ludi Koekemoer
R669 R538 Discovery Miles 5 380 Save R131 (20%) Shipped within 4 - 8 working days

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike. While offering the main marketing communication tools, Marketing communication: An integrated approach deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives.

Relationship Marketing and CRM (Paperback, 4th ed): M. Tait, M. Robert-Lombard Relationship Marketing and CRM (Paperback, 4th ed)
M. Tait, M. Robert-Lombard
R488 R400 Discovery Miles 4 000 Save R88 (18%) Shipped within 4 - 8 working days

Organisations that want to continue being successful in today's global competitive market, where customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM) with a strong focus on Customer Relationship Management (CRM). CRM enables organisations to provide excellent real-time customer service through the effective use of individual account information. This requires a more complex approach, since organisations need to investigate and satisfy customer needs, and have to build relationships with existing and potential customers. CRM of the future will have to secure state-of-the-art customer management services delivered to customers through the Cloud to establish a convenient, but professional, customer management service. Relationship Marketing and Customer Relationship Management (fourth edition) includes new South African case studies illustrating RM and CRM within South African organisations. The book also focuses on current RM and CRM themes, such as the changing face of the customer, how to deal with positive and negative relationships, poor service experiences and the recovery of customer relationships.

The Four Legs Of The Table (Paperback, 2nd impression): Raymond Ackerman, Denise Prichard The Four Legs Of The Table (Paperback, 2nd impression)
Raymond Ackerman, Denise Prichard
R190 R164 Discovery Miles 1 640 Save R26 (14%) Shipped within 11 - 17 working days

The Four Legs Of The Table is a master class in the balanced management style and system of 'the four legs' – Administration, merchandise, promotions / social responsibility, people – with the sovereign consumer on top of the table. It is a lesson on how to run a successful business based on consumer sovereignty and the principle that making money is the reward rather than the reason today.

Raymond Ackerman built his retail chain during and after apartheid, and he stands his ground on the question of ethics - he believes it is possible to hold to a set of business principles and still be financially successful, whatever the circumstances. In an age of corporate greed, The Four Legs Of The Table is a welcome antidote to some of capitalism's spectacular failures.

All royalties from The Four Legs Of The Table go to the Raymond Ackerman academy of entrepreneurial development. The Academy, endowed by the Ackerman family, is intended to enhance the career prospects of disadvantaged South African school–leavers.

Applied Marketing Cases (Paperback): A Drotsky, C. H. van Heerden Applied Marketing Cases (Paperback)
A Drotsky, C. H. van Heerden
R366 R306 Discovery Miles 3 060 Save R60 (16%) Shipped within 4 - 8 working days

The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs.

Contents Include:

  • 1st for Women Insurance
  • 8ta2StrokeAfrica Media Online
  • Bella Donna Finishing Classes
  • Bio-Strath
  • Blue Apple
  • BulkSMS.com
  • Clover Danao
  • Clover Tropika
  • Engen
  • Europcar
  • Gary Rom Hairdressing
  • Hippo.co.za
  • Jenna Clifford Designs (Pty) Ltd
  • John Deere
  • Ocean Baskey
  • Studentnotes.co.za
  • Suzuki Auto South Africa
  • Vega
  • Vital Health Foods

Simple, relevant and practical, Applied Marketing Cases is a must-read for entrepreneurs and business students alike.

Social Media Marketing - A Strategic Approach (Paperback, 2nd edition): Mary Roberts, Melissa Barker, Debra L. Zahay, Nicholas... Social Media Marketing - A Strategic Approach (Paperback, 2nd edition)
Mary Roberts, Melissa Barker, Debra L. Zahay, Nicholas Bormann, Donald I Barker
R656 R562 Discovery Miles 5 620 Save R94 (14%) Shipped within 8 - 13 working days

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

Applied Strategic Marketing (Paperback, 4th edition): C.J. Jooste, A. Berndt, J.W. Strydom, P.J. du Plessis Applied Strategic Marketing (Paperback, 4th edition)
C.J. Jooste, A. Berndt, J.W. Strydom, P.J. du Plessis
R557 R471 Discovery Miles 4 710 Save R86 (15%) In stock

Applied strategic marketing discusses the strategic role of marketing management in modern organisations. The focus is on how managers choose and manage the markets they serve, how they handle competition and what strategies they devise in order to build brand value and customer relationships. This book guides the reader through the different phases of the strategic planning process and provides a framework for designing and implementing a marketing plan. Building on the success of the third edition's chapters customer analysis, brand and relationship building strategies and measurements of marketing strategies, the revised fourth edition also deals with contemporary issues such as globalisation, sustainability and innovation. Applied strategic marketing in anchored in the South African environment and discusses the impact of global trends. This book offers great value to students and practitioners of strategic marketing.

Being Boss - How To Avoid The Knock Out And Survive Your First 1000 Days In Business And Beyond (Paperback): Jess Mouneimne Being Boss - How To Avoid The Knock Out And Survive Your First 1000 Days In Business And Beyond (Paperback)
Jess Mouneimne 1
R218 Discovery Miles 2 180 In stock

The first 1 000 days of running your own business are a little like raising a child: it needs to be nurtured, fed, mollycoddled and disciplined if it is to survive and grow. No-one knows this more than Jess Mouneimne, a young entrepreneur and marketing agency owner plus mom-of-two.

Having established and run three successful SMEs, Jess has faced adversity, failure, betrayal and personal demons. But she has managed to beat them all and lived to tell the tale. A keen boxer, Jess likens business to a bout in the ring. You need to know how to roll with the punches, avoid those left hooks and above all, have someone in your corner to advise and encourage you throughout the fight. If you have your own small or medium enterprise, or if you are thinking about starting a new venture of this kind, then you need to read this book.

In her own inimitable, humorous way, Jess offers practical advice on:

  • How to survive as an entrepreneur
  • Personal branding
  • Selling yourself and your company
  • Building social capital
  • Finding strategic partners
  • Establishing your dream team
  • How to work ON your business and not IN it

This is not just another generic business book. Through Jess’s personal experience and stories, you will learn about establishing and running an SME specifically in the South African market. Just like the wealth of this country, the content of the book is gold-dust – it’s worth sifting through to find the invaluable nuggets that will enable you to find personal wealth and professional success.

Being Boss will teach you how to be just that – the head of your own company without going insane or broke in the process.

International Marketing (Paperback, 2nd Revised edition): S. Burgess, C. Bothma International Marketing (Paperback, 2nd Revised edition)
S. Burgess, C. Bothma 1
R606 R513 Discovery Miles 5 130 Save R93 (15%) In stock

International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners.

Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback): Terence A.... Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback)
Terence A. Shimp, J Craig Andrews
R786 R675 Discovery Miles 6 750 Save R111 (14%) In stock

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling - along with all of their effects on traditional marketing - are also discussed in this edition.

Marketing: An Introduction (Paperback, 2nd Edition): Michael Cant Marketing: An Introduction (Paperback, 2nd Edition)
Michael Cant 1
R446 R367 Discovery Miles 3 670 Save R79 (18%) Shipped within 4 - 8 working days

A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler. Marketing: An introduction is written by authors with many years of experience in the field of marketing, who have published a number of books and articles on this subject.

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