The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.

This book considers the complexities of human nature from a biological, psychological, and evolutionary standpoint and demonstrates how common modern behaviors can be traced back to early man. From common phobias to our interactions with the opposite sex, the traits and behaviors that helped us to survive and thrive tens of thousands of years ago continue to have an impact on our thought processes, tendencies, and actions today. This fascinating reference examines the history, major themes and findings, and future direction of evolutionary psychology, a theory defined by a human being's ability to adapt and change in confluence with its environment. The work highlights contemporary debates and enduring questions in the field. Filled with fascinating insights into the mind/body connection, the book addresses the evolutionary traits that can answer questions such as "Why do people crave cheeseburgers, chips, and chocolate?", "How do men and women think about problems differently?", and "Why do people cheat?" Each chapter has thematic headings, and topics include survival, mating, parenting, culture, and religion, among others. A list of references and suggested readings after each chapter points readers toward additional sources of information. Introduces evolutionary psychology through a thematic, chapter-based format Explores one of the fastest-growing subfields in psychology today and presents contemporary debates that foster critical thinking skills Showcases high-interest information through engaging sidebars Defines unfamiliar terms and concepts Includes a comprehensive bibliography for further study