0
Your cart

Your cart is empty

Browse All Departments
Price
  • R100 - R250 (12)
  • R250 - R500 (31)
  • R500+ (1,203)
  • -
Status
Format
Author / Contributor
Publisher

Books > Medicine > Other branches of medicine > Medical imaging > General

Exercises with Solutions in Radiation Physics (Hardcover): Bo N Nilsson Exercises with Solutions in Radiation Physics (Hardcover)
Bo N Nilsson
R1,921 Discovery Miles 19 210 Ships in 10 - 15 working days

The textbook begins with exercises related to radioactive sources and decay schemes. The problems covered include series decay and how to determine the frequency and energy of emitted particles in disintegrations. The next chapter deals with the interaction of ionizing radiation, including the treatment of photons and charged particles. The main focus is on applications based on the knowledge of interaction, to be used in subsequent work and courses. The textbook then examines detectors and measurements, including both counting statistics and properties of pulse detectors. The chapter that follows is dedicated to dosimetry, which is a major subject in medical radiation physics. It covers theoretical applications, such as different equilibrium situations and cavity theories, as well as experimental dosimetry, including ionization chambers and solid state and liquid dosimeters. A shorter chapter deals with radiobiology, where different cell survival models are considered. The last chapter concerns radiation protection and health physics. Both radioecology and radiation shielding calculations are covered. The textbook includes tables to simplify the solutions of the exercises, but the reader is mainly referred to important websites for importing necessary data.

Graphs in Biomedical Image Analysis and Integrating Medical Imaging and Non-Imaging Modalities - Second International Workshop,... Graphs in Biomedical Image Analysis and Integrating Medical Imaging and Non-Imaging Modalities - Second International Workshop, GRAIL 2018 and First International Workshop, Beyond MIC 2018, Held in Conjunction with MICCAI 2018, Granada, Spain, September 20, 2018, Proceedings (Paperback, 1st ed. 2018)
Danail Stoyanov, Zeike Taylor, Enzo Ferrante, Adrian V. Dalca, Anne Martel, …
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This book constitutes the refereed joint proceedings of the Second International Workshop on Graphs in Biomedical Image Analysis, GRAIL 2018 and the First International Workshop on Integrating Medical Imaging and Non-Imaging Modalities, Beyond MIC 2018, held in conjunction with the 21st International Conference on Medical Imaging and Computer-Assisted Intervention, MICCAI 2018, in Granada, Spain, in September 2018. The 6 full papers presented at GRAIL 2018 and the 5 full papers presented at BeYond MIC 2018 were carefully reviewed and selected. The GRAIL papers cover a wide range of develop graph-based models for the analysis of biomedical images and encourage the exploration of graph-based models for difficult clinical problems within a variety of biomedical imaging contexts. The Beyond MIC papers cover topics of novel methods with significant imaging and non-imaging components, addressing practical applications and new datasets

Medical Image Understanding and Analysis - 22nd Conference, MIUA 2018, Southampton, UK, July 9-11, 2018, Proceedings... Medical Image Understanding and Analysis - 22nd Conference, MIUA 2018, Southampton, UK, July 9-11, 2018, Proceedings (Paperback, 1st ed. 2018)
Mark Nixon, Sasan Mahmoodi, Reyer Zwiggelaar
R1,435 Discovery Miles 14 350 Ships in 18 - 22 working days

This book constitutes the refereed proceedings of the 22st Annual Conference on Medical Image Understanding and Analysis, MIUA 2018, held in Southampton, UK, in July 2018.The 34 revised full papers presented were carefully reviewed and selected from 49 submissions. The papers are organized in topical sections on liver analysis, medical image analysis, texture and image analysis, MRI: applications and techniques, segmentation in medical images, CT: learning and planning, ocular imaging analysis, applications of medical image analysis.

Nuclear medicine - Radioactivity for diagnosis and therapy (Paperback): Richard Zimmermann Nuclear medicine - Radioactivity for diagnosis and therapy (Paperback)
Richard Zimmermann
R1,162 R965 Discovery Miles 9 650 Save R197 (17%) Ships in 18 - 22 working days
MEG-EEG Primer (Paperback): Riitta Hari, Aina Puce MEG-EEG Primer (Paperback)
Riitta Hari, Aina Puce
R2,991 Discovery Miles 29 910 Ships in 10 - 15 working days

Magnetoencephalography (MEG) and electroencephalography (EEG) provide complementary views to the neurodynamics of healthy and diseased human brains. Both methods are totally noninvasive and can track with millisecond temporal resolution spontaneous brain activity, evoked responses to various sensory stimuli, as well as signals associated with the performance of motor, cognitive and affective tasks. MEG records the magnetic fields, and EEG the potentials associated with the same neuronal currents, which however are differentially weighted due to the physical and physiological differences between the methods. MEG is rather selective to activity in the walls of cortical folds, whereas EEG senses currents from the cortex (and brain) more widely, making it harder to pinpoint the locations of the source currents in the brain. Another important difference between the methods is that skull and scalp dampen and smear EEG signals, but do not affect MEG. Hence, to fully understand brain function, information from MEG and EEG should be combined. Additionally, the excellent neurodynamical information these two methods provide can be merged with data from other brain-imaging methods, especially functional magnetic resonance imaging where spatial resolution is a major strength. MEG-EEG Primer is the first-ever volume to introduce and discuss MEG and EEG in a balanced manner side-by-side, starting from their physical and physiological bases and then advancing to methods of data acquisition, analysis, visualization, and interpretation. The authors pay special attention to careful experimentation, guiding readers to differentiate brain signals from various artifacts and to assure that the collected data are reliable. The book weighs the strengths and weaknesses of MEG and EEG relative to one another and to other methods used in systems, cognitive, and social neuroscience. The authors also discuss the role of MEG and EEG in the assessment of brain function in various clinical disorders. The book aims to bring members of multidisciplinary research teams onto equal footing so that they can contribute to different aspects of MEG and EEG research and to be able to participate in future developments in the field.

Artificial Intelligence in Decision Support Systems for Diagnosis in Medical Imaging (Hardcover, 1st ed. 2018): Kenji Suzuki,... Artificial Intelligence in Decision Support Systems for Diagnosis in Medical Imaging (Hardcover, 1st ed. 2018)
Kenji Suzuki, Yisong Chen
R4,782 Discovery Miles 47 820 Ships in 18 - 22 working days

This book offers the first comprehensive overview of artificial intelligence (AI) technologies in decision support systems for diagnosis based on medical images, presenting cutting-edge insights from thirteen leading research groups around the world. Medical imaging offers essential information on patients' medical condition, and clues to causes of their symptoms and diseases. Modern imaging modalities, however, also produce a large number of images that physicians have to accurately interpret. This can lead to an "information overload" for physicians, and can complicate their decision-making. As such, intelligent decision support systems have become a vital element in medical-image-based diagnosis and treatment. Presenting extensive information on this growing field of AI, the book offers a valuable reference guide for professors, students, researchers and professionals who want to learn about the most recent developments and advances in the field.

Perioperative Hemodynamic Monitoring and Goal Directed Therapy - From Theory to Practice (Hardcover): Maxime Cannesson, Rupert... Perioperative Hemodynamic Monitoring and Goal Directed Therapy - From Theory to Practice (Hardcover)
Maxime Cannesson, Rupert Pearse
R3,364 R2,880 Discovery Miles 28 800 Save R484 (14%) Ships in 10 - 15 working days

This unique book provides clinicians and administrators with a comprehensive understanding of perioperative hemodynamic monitoring and goal directed therapy, emphasizing practical guidance for implementation at the bedside. Successful hemodynamic monitoring and goal directed therapy require a wide range of skills. This book will enable readers to: * Detail the rationale for using perioperative hemodynamic monitoring systems and for applying goal directed therapy protocols at the bedside * Understand the physiological concepts underlying perioperative goal directed therapy for hemodynamic management * Evaluate hemodynamic monitoring systems in clinical practice * Learn about new techniques for achieving goal directed therapy * Apply goal directed therapy protocols in the perioperative environment (including emergency departments, operating rooms and intensive care units) * Demonstrate clinical utility of GDT and hemodynamic optimization using case presentations. Illustrated with diagrams and case examples, this is an important resource for anesthesiologists, emergency physicians, intensivists and pneumonologists as well as nurses and administrative officers.

The Handbook of Medical Image Perception and Techniques (Paperback): Ehsan Samei, Elizabeth Krupinski The Handbook of Medical Image Perception and Techniques (Paperback)
Ehsan Samei, Elizabeth Krupinski
R2,416 Discovery Miles 24 160 Ships in 10 - 15 working days

This state-of-the-art book reviews key issues and methods in medical image perception research through associated techniques, illustrations and examples. Written by key figures in the field, the book covers a range of topics including the history of medical image perception research, the basics of vision and cognition, and dedicated application areas, especially those concerned with the interface between the clinician and the display of medical image data. It summarizes many of the basic techniques used to conduct and analyze medical image perception and observer performance research, allowing readers to understand basic research techniques so they can adopt them for use in their own studies. Written for both newcomers to the field and experienced researchers, this book provides a broad overview of medical image perception, and will serve as a reference volume for years to come.

ERCP and EUS - A Case-Based Approach (Paperback, Softcover reprint of the original 1st ed. 2015): Linda S Lee ERCP and EUS - A Case-Based Approach (Paperback, Softcover reprint of the original 1st ed. 2015)
Linda S Lee
R4,209 Discovery Miles 42 090 Ships in 18 - 22 working days

This text provides a comprehensive review of ERCP and EUS and the clinical conditions for which they are employed. Presented in a case-based format with accompanying videos, it will serve as a valuable practical clinical resource for gastroenterologists with an interest in ERCP and EUS. The text highlights major techniques involved in ERCP, reviews complications and recent data on preventing post-ERCP pancreatitis, and discusses important issues in training in ERCP including use of endoscopic simulators and assessment of competency as emphasized in the new ACGME guidelines. For biliary diseases, new techniques for managing biliary stones, novel technologies for diagnosing indeterminate biliary strictures, and new devices for treating benign and malignant strictures are also highlighted. For pancreatic diseases, advances in minimally invasive endoscopic techniques for pancreatic stones and strictures, and management of the complications of pancreatitis are reviewed. Furthermore, ERCP is not limited by age, pregnancy or history of abdominal surgeries and special considerations particular to these patient populations are also discussed. The EUS chapters review the breadth of equipment available for performing EUS and EUS-FNA, detail the technique of performing EUS-FNA, and explore pertinent issues with training and assessing competency analogous to ERCP training. Valuable insights on the basics of cytopathology relevant to the endosonographer are summarized. The classic indication for EUS of staging luminal cancers is examined in detail while pancreaticobiliary indications are discussed highlighting newer adjunctive technologies including elastography and contrast-enhanced EUS. Although in its infancy, the brave new world of therapeutic EUS is explored with a focus on endoscopic necrosectomy, EUS-guided biliary and pancreatic access as well as the exciting possibilities of EUS-guided radiofrequency ablation and injection of anti-tumor agents. ERCP and EUS: A Case Based Approach will serve as a very useful resource for physicians who perform or refer patients for ERCP and EUS. It provides a concise yet comprehensive summary of the current status of ERCP and EUS that will help guide patient management and stimulate clinical research.

Functional Electromyography - Provocative Maneuvers in Electrodiagnosis (Hardcover, 2011 ed.): Loren M Fishman, Allen N. Wilkins Functional Electromyography - Provocative Maneuvers in Electrodiagnosis (Hardcover, 2011 ed.)
Loren M Fishman, Allen N. Wilkins
R4,786 Discovery Miles 47 860 Ships in 18 - 22 working days

Functional Electromyography: Provocative Maneuvers in Electrodiagnosis integrates electrophysiology further into the physical examination than ever before. It introduces the use of electrodiagnostic studies to quantify the neurological changes brought about by three provocative maneuvers commonly used in contemporary medicine. This widens the scope of electromyography while sharpening physicians' diagnostic acuity. The book presents nerve conduction velocity (NCV) and H-reflex techniques to identify common conditions that are difficult to diagnose by any other means, often using the needle exam (EMG), MRI or musculoskeletal ultrasound to verify their clinical utility. Functional electromyography successfully diagnoses some cases of thoracic outlet syndrome, nearly all cases of piriformis syndrome, and offers a method for determining whether spinal stenosis or radiculopathy is the main pain generator when both are present in a single patient, even at the same level. This is particularly valuable because the standard conservative and surgical treatments for these two conditions are opposite, in spite of the identical symptom-set they produce. The book carefully describes each technique and persuasively documents their validity in statistical series and individual case presentations. It further guides the attentive electromyographer to adapt these methods to cases beyond those presented in its pages, suggesting a safe and scientific approach to other functional maneuvers of value to the electromyographer, and methods for validating one-time measures that may aid the electromyographer in clinical situations that are neither common nor easily analyzed. Hand drawn illustrations are included alongside text developed by experts in the field. An invaluable resource for physiatrists, neurologists, orthopedic surgeons, specialists in pain management and other providers, Functional Electromyography: Provocative Maneuvers in Electrodiagnosis represents a major contribution to the field of electrodiagnosis.

Acceleration of Biomedical Image Processing with Dataflow on FPGAs (Hardcover): Frederik Grull, Udo Kebschull Acceleration of Biomedical Image Processing with Dataflow on FPGAs (Hardcover)
Frederik Grull, Udo Kebschull
R1,868 Discovery Miles 18 680 Ships in 10 - 15 working days

Short compute times are crucial for timely diagnostics in biomedical applications, but lead to a high demand in computing for new and improved imaging techniques. In this book reconfigurable computing with FPGAs is discussed as an alternative to multi-core processing and graphics card accelerators. Instead of adjusting the application to the hardware, FPGAs allow the hardware to also be adjusted to the problem. Acceleration of Biomedical Image Processing with Dataflow on FPGAs covers the transformation of image processing algorithms towards a system of deep pipelines that can be executed with very high parallelism. The transformation process is discussed from initial design decisions to working implementations. Two example applications from stochastic localization microscopy and electron tomography illustrate the approach further. Topics discussed in the book include:* Reconfigurable hardware* Dataflow computing* Image processing* Application acceleration

Atlas of Brain and Spine Oncology Imaging (Paperback, 2013 ed.): Sasan Karimi Atlas of Brain and Spine Oncology Imaging (Paperback, 2013 ed.)
Sasan Karimi
R3,907 Discovery Miles 39 070 Ships in 18 - 22 working days

Atlas of Brain and Spine Oncology Imaging presents a comprehensive visual review of pathologic disease variations of cancers of the brain and spine through extensive radiologic images. The focus of the book is on algorithmic strategies for identifying neoplastic pathologies commonly found in brain and spinal tumors through a visual representation of the variety of appearances that each neoplasm takes, within both benign and malignant manifestations. With contributions from radiologists on staff at a National Cancer Institute-designated comprehensive cancer center, who draw from an extensive collection of diagnostic images across all imaging modalities, this book will be valuable to practicing radiologists, radiation oncologists, surgeons and other practitioners involved in the diagnosis and treatment of brain and spinal neoplasms in all patient populations.

Atlas of Genitourinary Oncological Imaging (Paperback, 2013 ed.): Ariadne M. Bach, Jingbo Zhang Atlas of Genitourinary Oncological Imaging (Paperback, 2013 ed.)
Ariadne M. Bach, Jingbo Zhang
R4,383 Discovery Miles 43 830 Ships in 18 - 22 working days

The Atlas of Genitourinary Oncological Imaging presents a comprehensive visual review of appearances for normal anatomy and oncological diseases in the genitourinary system using over 900 radiological images and illustrations. The book presents current imaging techniques and discusses the role of imaging in pre-treatment staging and post-treatment follow-up. Diseases discussed include kidney, adrenal gland, upper tract, bladder, prostate, testes, and pediatric malignancies. Individual chapters include normal anatomy, imaging techniques, and pathology of each cancer type. The staging of the malignancy and what to include in the radiology report are discussed, and expected and complicated postoperative and post-treatment findings and recurrence are presented. Dedicated chapters on interventional and radiation therapy discuss their unique role in the management and treatment of oncology of the genitourinary system. Additionally, a chapter on chemotherapy toxicities discusses drug reaction treatment therapies unique to the genitourinary system. Edited and written by radiologists from the genitourinary disease management team at Memorial Sloan-Kettering Cancer Center, the Atlas of Genitourinary Oncological Imaging is an ideal resource for radiology and urology trainees seeking a review of the basics and for practicing radiologists looking for answers to challenging cases confronted in daily practice.

Early Gastrointestinal Cancers (Paperback, 2012 ed.): Florian Otto, Manfred P. Lutz Early Gastrointestinal Cancers (Paperback, 2012 ed.)
Florian Otto, Manfred P. Lutz
R2,889 Discovery Miles 28 890 Ships in 18 - 22 working days

This Recent Results in Cancer Research volume contains the majority of the invited expert contributions from the First St. Gallen EORTC Gastrointestinal Cancer Conference, held on 22-24 March 2012 in St. Gallen, Switzerland. Written by some of the world's leading experts in the field, the volume constitutes a comprehensive update on recent developments in the imaging, molecular biology, pathology, and multidisciplinary management of early cancer of the gastrointestinal tract. The latest recommendations regarding diagnosis and treatment are provided, and areas of consensus and controversy, identified. While the principal focus is on esophageal and gastric cancer, advances in the treatment of colorectal and pancreatic cancer are also discussed in some detail. This book will be of interest to every clinician involved in the care of patients with gastrointestinal malignancies.

Workbook for Diagnostic Medical Sonography: Obstetrics and Gynecology (Paperback, 5th edition): Susan Stephenson Workbook for Diagnostic Medical Sonography: Obstetrics and Gynecology (Paperback, 5th edition)
Susan Stephenson
R1,362 Discovery Miles 13 620 Ships in 10 - 15 working days

Designed to accompany the 5th Edition of Susan Raatz Stephenson and Julia Dmitrieva's text, Workbook for Diagnostic Medical Sonography: A Guide to Clinical Practice, Obstetrics and Gynecology, 5th Edition, by Barbara Hall-Terracciano and Susan R. Stephenson, offers a full complement of self-study aids for active learning that enable you to assess and build your knowledge as you advance through the text. Most importantly, it helps you get the most out of your study time, with a variety of custom-designed exercises to help you master each objective. Features a new, full-color format throughout Contains glossary terms reviews, illustrated anatomy and physiology reviews with image labeling, and chapter reviews with multiple-choice, fill-in-the-blank, and short answer questions Features up-to-date sonograms and relevant content throughout, including new coverage of ergonomics Enrich Your eBook Reading Experience Read directly on your preferred device(s), such as computer, tablet, or smartphone. Easily convert to audiobook, powering your content with natural language text-to-speech.

Practical Signal and Image Processing in Clinical Cardiology (Paperback, 2010 ed.): Jeffrey J. Goldberger, Jason Ng Practical Signal and Image Processing in Clinical Cardiology (Paperback, 2010 ed.)
Jeffrey J. Goldberger, Jason Ng
R2,913 Discovery Miles 29 130 Ships in 18 - 22 working days

Modern signal and image acquisition systems used in the field of cardiology acquire, analyze, and store data digitally. Surface electrocardiography, intra-cardiac electrogram recording, echocardiograms, x-ray, magnetic resonance imaging, and computed tomography are among the modalities in the cardiology field where signal processing is applied. Digital signal processing techniques allow us to automate many of the analyses that had previously been done manually with greater precision, accuracy and speed, as well as detect features and patterns in data that may be too subtle to observe by eye. As more cardiologists are becoming more reliant on such technology, a basic understanding of digital signals and the techniques used to extract information from these signals are required.

Molecular Imaging for Integrated Medical Therapy and Drug Development (Paperback, 2010 ed.): Nagara Tamaki, Yuji Kuge Molecular Imaging for Integrated Medical Therapy and Drug Development (Paperback, 2010 ed.)
Nagara Tamaki, Yuji Kuge
R4,020 Discovery Miles 40 200 Ships in 18 - 22 working days

Molecular imaging plays an important role in drug discovery and advanced medical practice. A symposium of world leaders in drug research and development, molecular imaging, and medical therapy including regenerative treatment and radiation therapy has led to the publication of this book. Based on the proceedings of the symposium, many excellent ideas and valuable discussions are introduced that will guide the reader toward new advances in photon detection and protein modification as well as new developments in molecular imaging itself. Both protein modification and photon detection are emerging technologies that hold forth the promise of innovative strategies for drug discovery and medical care. The publication of these proceedings is a timely means of sharing significant experience and knowledge with many specialists all over the world. This book will be of great value to a wide variety of researchers in the fields of drug development and molecular imaging technologies, leading to integrated medical therapy and progress in human health.

Neuroimaging of Movement Disorders (Paperback, 2013 ed.): Fatta B. Nahab, Noriaki Hattori Neuroimaging of Movement Disorders (Paperback, 2013 ed.)
Fatta B. Nahab, Noriaki Hattori
R3,646 Discovery Miles 36 460 Ships in 18 - 22 working days

In the diagnosis and treatment of movement disorders, the use of neuroimaging has expanded widely and has been an exciting, important modality for unlocking the causes of abnormal motor control. With ever improving machinery, data collection techniques and analysis methods, researchers are now being presented with an exponentially increasing amount of data that they must wade through and interpret in the context of existing knowledge about movement disorders. In Neuroimaging in Movement Disorders, the editors have produced a gold-standard resource that brings together an impressive international group of authorities in their respective fields to outline the current state of knowledge. Controversies, such as conflicting findings and methodological limitations, are covered and provide the reader with a comprehensive yet pragmatic understanding of the state of science. The chapters offer both comprehensive reviews of various neuroimaging methods and also more in-depth summaries of the contributions made by neuroimaging in individual movement disorders. Although many of the neuroimaging methods that are discussed have not been routinely used in clinical practice, the authors skillfully provide the reader with adequate detail to understand the requirements for using these methods and in some cases even the starting knowledge to begin local implementation. Neuroimaging in Movement Disorders is an indispensable reference that will be of value to all physicians and researchers involved in the care of patients with movement disorders.

Image-Based Computational Modeling of the Human Circulatory and Pulmonary Systems - Methods and Applications (Paperback, 2011... Image-Based Computational Modeling of the Human Circulatory and Pulmonary Systems - Methods and Applications (Paperback, 2011 ed.)
Krishnan B. Chandran, H.S. Udaykumar, Joseph M. Reinhardt
R4,063 Discovery Miles 40 630 Ships in 18 - 22 working days

Image-Based Computational Modeling of the Human Circulatory and Pulmonary Systems provides an overview of the current modeling methods and applications enhancing interventional treatments and computer-aided surgery. A detailed description of the techniques behind image acquisition, processing and three-dimensional reconstruction are included. Techniques for the computational simulation of solid and fluid mechanics and structure interaction are also discussed, in addition to various cardiovascular and pulmonary applications. Engineers and researchers involved with image processing and computational modeling of human organ systems will find this a valuable reference.

Imagerie Medicale et Systemes Experts - Les Entretiens de Lyon (Paperback, 1989 ed.): Rene Moreau, Alain Satge Imagerie Medicale et Systemes Experts - Les Entretiens de Lyon (Paperback, 1989 ed.)
Rene Moreau, Alain Satge
R1,417 Discovery Miles 14 170 Ships in 18 - 22 working days

Nous sommes entrA(c) dans une civilisation de l'image et du numA(c)rique. L'imagerie mA(c)dicale numA(c)rique offre au clinicien des outils nouveaux, riches de promesses, et en pleine A(c)volution. Or ces techniques ne peuvent se concevoir sans utilisation de l'informatique. Mais cette imagerie utilise une information complexe, volumineuse, non structurA(c)e, souvent multimA(c)dia. Elle pose donc A l'informaticien des problA]mes difficiles qu'il ne sait pas encore parfaitement rA(c)soudre. Par consA(c)quent, la recherche d'outils informatique adaptA(c)s et la determination de leur meilleur mode d'utilisation est un domaine riche de possibilitA(c) de collaboration entre mA(c)decins et informaticiens. La premiA]re confA(c)rence organisA(c)e dans le cadre des Entretiens de Lyon a permis A des informaticiens et A des mA(c)decins, ensemble, d'une part d'A(c)tudier les aspects informatiques des bases de donnA(c)es d'imagerie mA(c)dicale, d'autre part de rechercher comment faire A(c)voluer les systA]mes d'imagerie mA(c)dicale (PACS) vers une intA(c)gration dans des systA]mes d'information hospitaliers, d'autre part encore de dA(c)terminer par quelles techniques pourraient Aatre obtenues et mieux visualisA(c)es des images mA(c)dicales notamment tridimensionnelles, enfin d'A(c)tudier les systA]mes experts mA(c)dicaux et les problA]mes d'intelligence artificielle appliquA(c)e A la mA(c)decine.

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to... Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing (Paperback, 2013 ed.)
Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni
R3,018 Discovery Miles 30 180 Ships in 18 - 22 working days

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research field, known as neuromarketing, various theoretical and practical aspects need to be considered. The book introduces and discusses those aspects in detail, while showing several experiments performed by the authors during their attempts to measure both the cognitive activity and emotional involvement of the test subjects. In these experiments, the authors apply simultaneous EEG, galvanic skin response and heart rate monitoring, and show how significant variations of these variables can be associated with attention to, memorization or enjoyment of the presented stimuli. In particular, this book shows the central role of statistical analysis in recovering significant information on the scalp and cortical areas involved, along with variations of activity in the autonomous nervous system. From an economic and marketing perspective, the aim of this work is to promote a better understanding of how mass consumer advertising of (established) brands affects brain systems. From a neuroscience perspective, the broader goal is to provide a better understanding of both the neural mechanisms underlying the impact of affect and cognition on memory, and the neural correlates of choice and decision-making. => Please download the extra material for this book http://extras.springer.com

Functional Neuroimaging in Exercise and Sport Sciences (Paperback, 2012 ed.): Henning Boecker, Charles H. Hillman, Lukas... Functional Neuroimaging in Exercise and Sport Sciences (Paperback, 2012 ed.)
Henning Boecker, Charles H. Hillman, Lukas Scheef, Heiko K. Struder
R7,021 Discovery Miles 70 210 Ships in 18 - 22 working days

Regular physical exercise is associated with substantial health benefits. Recent evidence not only holds for cardiovascular effects promoting "physical health", but also for the central nervous system believed to promote "brain health". Moderate physical exercise has been found to improve learning, memory, and attentional processing, with recent research indicating that neuroprotective mechanisms and associated plasticity in brain structure and function also benefit. Physical exercise is also known to induce a range of acute or sustained psychophysiological effects, among these mood elevation, stress reduction, anxiolysis, and hypoalgesia. Today, modern functional neuroimaging techniques afford direct measurement of the acute and chronic relation of physical exercise on the human brain, as well as the correlation of the derived physiological in vivo signals with behavioral outcomes recorded during and after exercise. A wide range of imaging techniques have been applied to human exercise research, ranging from electroencephalography (EEG), magnetoencephalography (MEG), near infrared spectroscopy (NIRS), magnetic resonance imaging (MRI) to positron emission tomography (PET). All of these imaging methods provide distinct information, and they differ considerably in terms of spatial and temporal resolution, availability, cost, and associated risks. However, from a "multimodal imaging" perspective, neuroimaging provides an unprecedented potential to unravel the neurobiology of human exercise, covering a wide spectrum ranging from structural plasticity in gray and white matter, network dynamics, global and regional perfusion, evoked neuronal responses to the quantification of neurotransmitter release. The aim of this book is to provide the current state of the human neuroimaging literature in the emerging field of the neurobiological exercise sciences and to outline future applications and directions of research.

Brain Imaging in Behavioral Neuroscience (Paperback, 2012 ed.): Cameron S. Carter, Jeffrey W. Dalley Brain Imaging in Behavioral Neuroscience (Paperback, 2012 ed.)
Cameron S. Carter, Jeffrey W. Dalley
R6,531 Discovery Miles 65 310 Ships in 18 - 22 working days

This volume highlights the remarkable new developments in brain imaging, including those that apply magnetic resonance imaging (MRI) and Positron Emission Tomography (PET), that allow us to non invasively study the living human brain in health and in disease. These technological advances have allowed us to obtain new and powerful insights into the structure and function of the healthy brain as it develops across the life cycle, as well as the molecular make up of brain systems and circuits as they develop and change with age. New brain imaging technologies have also given us new insights into the causes of many common brain disorders, including ADHD, schizophrenia, depression and Alzheimer's disease, which collectively affect a large segment of the population. These new insights have major implications for understanding and treating these brain disorders, and are providing clinicians with the first ever set of biomarkers that can be used to guide diagnosis and monitor treatment effects. The advances in brain imaging over the last 20 years, summarized in this volume, represent a major advance in modern biomedical sciences.

The Essential Physics of Medical Imaging Study Guide (Paperback): Jerrold T. Bushberg, J. Anthony Seibert The Essential Physics of Medical Imaging Study Guide (Paperback)
Jerrold T. Bushberg, J. Anthony Seibert
R1,663 Discovery Miles 16 630 Ships in 9 - 17 working days

Ideal for study, review, or self-assessment, The Essential Physics of Medical Imaging Study Guide is an easy-to-use, interactive resource for learning and retaining core information in the physics of medical imaging. Whether used as a supplement to The Essential Physics of Medical Imaging, 4th Edition, or as a stand-alone review tool, this new study guide helps you gain a deeper understanding of this complex field, while preparing you for exams and clinical practice. It's an essential resource for radiology residents and practitioners, medical physicists, and radiation oncologists, as well as radiology technicians and nuclear medicine technicians who need a reliable, up-to-date review of medical physics, federal radiation control standards and regulations, radiation safety, and radiation biology. References between the main textbook and the study guide provide more detailed answers to questions that arise as you study. Provides four helpful sections for study and review: Section 1 distills key concepts for each chapter in textbook in outline format. Section 2 includes more than 1,000 image-rich questions and answers with page numbers from the main text for further detail; eBook questions and answers are interactive. Section 3 consolidates key equations for each chapter with page numbers from the main text where the equation is introduced and discussed. Enrich Your eBook Reading Experience Read directly on your preferred device(s), such as computer, tablet, or smartphone. Easily convert to audiobook, powering your content with natural language text-to-speech.

Office and Operative Hysteroscopy (Paperback, 1st ed. 2002. Corr. 2nd printing): Bernard Blanc Office and Operative Hysteroscopy (Paperback, 1st ed. 2002. Corr. 2nd printing)
Bernard Blanc; Preface by J. Sciarra; Rene Marty; Preface by C. Sureau; Remy De Montgolfier
R2,726 Discovery Miles 27 260 Ships in 18 - 22 working days

This book is about a new surgical procedure, surgical hysteroscopy, for out-patients. It is both a diagnostic approach and a surgical procedure. As a simple and non-aggresive technique, it is a "patient-friendly" procedure with a little surgical trauma as it avoids hysterectomy or laparotomy procedures thus preserving the genital tract. It is the leading procedure in the treatment of uterine bleeding. It has also proved to be an essential investigation technique of in the assessment of infertility. This book is the result of surgical practice and teaching experience in the field of hysteroscopic procedures.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Fundamentals Of Project Management…
Rory Burke Paperback  (2)
R495 R457 Discovery Miles 4 570
Zeus Van Wyngaardt En Die Skrikgodin
Julio Agrella Paperback R333 Discovery Miles 3 330
Courageous Cultures - How to Build Teams…
Karin Hurt, David Dye Paperback R448 R417 Discovery Miles 4 170
Elton Baatjies
Lester Walbrugh Paperback R320 R295 Discovery Miles 2 950
Management for Engineers, Scientists and…
JV Chelsom Paperback R2,886 Discovery Miles 28 860
Empathetic Leadership - 47 Practical…
Michael Brisciana Paperback R419 R395 Discovery Miles 3 950
Project Management in Perspective
Theuns Oosthuizen, Rob Venter Paperback R628 Discovery Miles 6 280
The Team Secret - Accelerate Your…
Koos Stadler, Anton Burger Paperback R554 Discovery Miles 5 540
For One More Day
Mitch Albom Paperback  (2)
R310 R280 Discovery Miles 2 800
Bad Luck Penny
Amy Heydenrych Paperback  (1)
R350 R323 Discovery Miles 3 230

 

Partners