In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns--in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition--also reinforce the book's core lesson: that a great idea will last forever.

The Thing. Daredevil. Captain Marvel. The Human Fly. Drawing on DC and Marvel comics from the 1950s to the 1990s, and marshaling insights from three burgeoning fields of inquiry in the humanities--disability studies, death and dying studies, and comics studies-- Jose Alaniz seeks to redefine the contemporary understanding of the superhero. Beginning in the Silver Age, the genre increasingly challenged and complicated its hypermasculine, quasi-eugenicist biases through such disabled figures as Ben Grimm/The Thing, Matt Murdock/Daredevil, and the Doom Patrol.

Alaniz traces how the superhero became increasingly vulnerable, ill, and mortal in this era. He then proceeds to a reinterpretation of characters and series--some familiar (Superman), some obscure (She-Thing). These genre changes reflected a wider awareness of related body issues in the postwar U.S. as represented by hospice, death with dignity, and disability rights movements. The persistent highlighting of the body's "imperfection" comes to forge a predominant aspect of the superheroic self. Such moves, originally part of the Silver Age strategy to stimulate sympathy, enhance psychological depth, and raise the dramatic stakes, developed further in such later series as "The Human Fly, Strikeforce: Morituri," and the landmark graphic novel "The Death of Captain Marvel," all examined in this volume. Death and disability, presumed routinely absent or denied in the superhero genre, emerge to form a core theme and defining function of the Silver Age and beyond."

For over seventy-five years, Archie and the gang at Riverdale High have been America's most iconic teenagers, delighting generations of readers with their never-ending exploits. But despite their ubiquity, Archie comics have been relatively ignored by scholars-until now. Twelve-Cent Archie is not only the first scholarly study of the Archie comic, it is an innovative creative work in its own right. Inspired by Archie's own concise storytelling format, renowned comics scholar Bart Beaty divides the book into a hundred short chapters, each devoted to a different aspect of the Archie comics. Fans of the comics will be thrilled to read in-depth examinations of their favorite characters and motifs, including individual chapters devoted to Jughead's hat and Archie's sweater-vest. But the book also has plenty to interest newcomers to Riverdale, as it recounts the behind-the-scenes history of the comics and analyzes how Archie helped shape our images of the American teenager. As he employs a wide range of theoretical and methodological approaches, Beaty reveals that the Archie comics themselves were far more eclectic, creative, and self-aware than most critics recognize. Equally comfortable considering everything from the representation of racial diversity to the semiotics of Veronica's haircut, Twelve-Cent Archie gives a fresh appreciation for America's most endearing group of teenagers.

Fall in love all over again in volume one of the graphic novel adaptation of the global phenomenon AFTER! Uncover Tessa and Hardin's love story as you've never seen it before . . . Anna Todd's original story comes to life with breathtaking illustrations by Pablo Andres. Featuring twelve pages of behind-the-scenes and character profile bonus content, After: The Graphic Novel is a great introduction to the bestselling series for new readers and the ultimate collector's item for fans everywhere! There was the time before Tessa met Hardin, and then there's everything AFTER . . . Tessa is a good girl with a sweet, reliable boyfriend back home. She's got direction, ambition, and a mother determined to keep her on course. But she's barely moved into her freshman dorm when she runs into Hardin Scott, with his tousled brown hair, cocky British accent, and tattoos. Good looking, confident, and rather rude, even a bit cruel. For all his attitude and insults, Tessa should hate Hardin, and she does - until something about his dark mood grabs her, and it's only a matter of time before he ignites a passion in her that she's never known before. He will call her beautiful, then insist he's not the one for her, making excuses and disappearing, again and again. He'll turn away from her, yet when she tries to push him aside, he'll only pull her in deeper. Despite the reckless way Hardin treats her, Tessa is drawn to his vulnerability and determined to unmask the real Hardin beneath all the lies. A good girl . . . a bad boy . . . something undeniable . . . and everything AFTER.

Create the Gotham for your Batman, the African savannah for your Simba, or the bustling newsroom for your Clark Kent. Background, setting, environment.whatever you call it, it is the silent character in the visual story, and a dynamic and compelling setting can define and hone the action and drama of your story. If you're in the habit of creating disembodied characters or adding backgrounds as an afterthought, Set the Action! will help you understand and utilize the importance of the setting in your narrative. Understand perspective, blocking, and color-and focus your narrative by establishing and designing your setting to interact with characters and story.

An extraordinarily visceral collection of posters that represent the progressive protest movements of the twentieth Century. Two of the most recognizable images of twentieth-century art are Pablo Picasso's "Guernica" and the rather modest mass-produced poster by an unassuming illustrator, Lorraine Schneider "War is Not Healthy for Children and Other Living Things." From Picasso's masterpiece to a humble piece of poster art, artists have used their talents to express dissent and to protest against injustice and immorality. As the face of many political movements, posters are essential for fueling recruitment, spreading propaganda, and sustaining morale. Disseminated by governments, political parties, labor unions and other organizations, political posters transcend time and span the entire spectrum of political affiliations and philosophies. Drawing on the celebrated collection in the Tamiment Library's Poster and Broadside Collection at New York University, Ralph Young has compiled an extraordinarily visceral collection of posters that represent the progressive protest movements of the twentieth Century: labor, civil rights, the Vietnam War, LGBT rights, feminism and other minority rights. Make Art Not War can be enjoyed on aesthetic grounds alone, and also offers fascinating and revealing insights into twentieth century cultural, social and political history.

A revelatory and informative presentation of the anti-apartheid posters created by Medu Art Ensemble

A revelatory and informative presentation of the anti-apartheid posters created by Medu Art Ensemble

Formed in the late 1970s, Medu Art Ensemble forcefully articulated a call to end the apartheid system’s racial segregation and violent injustice through posters that combined revolutionary imagery with bold slogans. Advocating for decolonization and majority (nonwhite) rule in South Africa and neighboring countries, Medu members were persecuted by the South African Defense Force and operated in exile across the border in Botswana.

The People Shall Govern! features nearly all the surviving posters that Medu created between 1979 and 1985. These objects are exceedingly rare, as they were originally smuggled into South Africa and mounted in public places, where they were regularly confiscated or torn down on sight. Offering new insight into the conceptual framework of Medu’s working practice and featuring a beautiful silkscreened cover, this volume examines the continuing relevance and impact...

Animation doesn't come with instructions; Rowland B. Wilson demanded guidelines. Trade Secrets offers a never before published peek into the personal journals of Rowland B. Wilson (1930-2005), a legend in the world of Cartooning, Advertising, Illustration and Animation. Trade Secrets is a compendium of tips and tricks, philosophies and techniques garnered over a lifetime of professional animation and artistry.. Study one-on-one with a mentor whose Walt Disney film credits include The Little Mermaid, Tarzan, Atlantis and Treasure Planet and apply a lifetime of professional creative tools for both traditional and digital workflows. These writings represent the quintessential refresher for fine artists and animation professionals, and it is a vital tutorial for students who are now poised to be part of another new generation in the art form. Have a seat and let an amiable respected mentor reveal his keys to success. Develop your professional creative toolset with a focus on foundational animation techniques with chapters on Caricature, Composition, Tone, Texture, Color, Reverse Negative, Rendition and Technical/Theories. Inspiration in your pocket; Trade Secrets includes a digital pocket guide, filled with charts and diagrams as well as helpful tools and tips.

Nominee for the 2021 Eisner Awards Best Academic/Scholarly Work In the twenty-first century, the field of comics studies has exploded. Scholarship on graphic novels, comic books, comic strips, webcomics, manga, and all forms of comic art has grown at a dizzying pace, with new publications, institutions, and courses springing up everywhere. The field crosses disciplinary and cultural borders and brings together myriad traditions. Comics Studies: A Guidebook offers a rich but concise introduction to this multifaceted field, authored by leading experts in multiple disciplines. It opens diverse entryways to comics studies, including history, form, audiences, genre, and cultural, industrial, and economic contexts. An invaluable one-stop resource for veteran and new comics scholars alike, this guidebook represents the state of the art in contemporary comics scholarship.  

Two strangers, both reading the same novel, share a fleeting glance between passing subway cars. A bookstore owner locks eyes with a neighbor as she receives an Amazon package. Strangers are united by circumstance as they wait on the subway stairs for a summer storm to pass. Instantly recognizable, Adrian Tomine's illustrations and comics have been appearing for over a decade in the pages (and on the cover) of The New Yorker. New York Drawings is a loving homage to the city that Tomine, a West Coast transplant, has called home for the past seven years. This lavish, beautifully-designed volume collects every cover, comic and illustration that he has produced for The New Yorker to date, along with an assortment of other rare and uncollected illustrations and sketches. Complete with notes and annotations by the author, New York Drawings will also feature an all-new introductory comic (in the style of the final two pages of Optic Nerve #12).

Detective Inspector Peter Grant is back in an all-new comic miniseries from author Ben Aaronovitch! Trouble never lies far from the race track. When a flash car belonging to a young boy racer from England washes up in the Netherlands with a bagload of unusual cargo, it's evident there is more than meets the eye happening at street races held in an Essex car park. Enter Detective Inspector Peter Grant. Fresh from suspension, he takes to the track in his orange 'asbo' Ford Focus to try and infiltrate the big leagues. But Peter soon finds himself sucked back into an Otherworld - a real-life fairyland!

Doc Savage is the prototype of the modern fictional superhero. The character exploded onto the scene in 1933, with the Great Depression and the gathering clouds of war as a cultural backdrop. The adventure series is examined in relation to historical events and the changing tastes of readers, with special attention paid to the horror and science fiction elements. The artwork features illustrations, covers, and original art. Chapters cover Doc Savage paperbacks, pulp magazines, comic books, and fanzines, and an appendix offers biographies of all major contributors to the series.

Learn everything you need to become a manga artist, with step-by-step instructions, exercises to develop your skills, and tips and tricks. With the interest in manga-style art now stronger than ever - its influence can be seen in films such as Spirited Away and My Neighbour Totoro by Studio Ghibli, amongst other movies - this is the perfect book to slipstream into manga drawing. Packed full of step-by-step sequences for face, body, and poses, you too can draw in the manga-art style. Learn how to draw figures in the characteristic style of your favourite characters by building a portfolio of drawings. At the end of each chapter is a series of practice exercises where you're encouraged to trace or freehand draw subjects from earlier on. You'll end up with a portfolio of sketches charting your artistic development. There is also an inspirational artists-in-residence section, where various artists share their manga-art secrets and showcase their own art.

Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.

Classic posters from the last 300 years and the stories behind them. Posters have always been designed to seek an immediate response. From the time when paper was first affordable, the poster has been used to provoke a direct reaction, whether a public appeal, a legal threat, a call to arms, or the offer of entertainment. Newspapers might have the advantage of ubiquity in spreading the word, but a poster could be tightly targeted by its location. Organized chronologically, 100 Posters That Changed the World charts the history of poster design from their earliest forms as a means of information communication to the more subtle visual communication of the 21st century. As printing became cheaper, posters were used for more than just promoting the capture of local villains or announcing government decrees. Advertisements took over, citing up-and-coming events, auctions, public meetings, political rallies, sports games, lectures and theatrical performances. The technological leaps from engraving to aquatints to lithography, chromolithography and the offset press, all had their impact on what could be advertised by poster, and the art form took off spectacularly in the late 19th century with the influence of Lautrec and the Paris nightclubs. From then on, the poster became a sophisticated means of visual communication. In the West it was used to sell products - in the East it was used to sell regimes and control behaviour. Along with historic moments in poster evolution, 100 Posters That Changed the World charts the most impactful designs of the last 300 years - images that communicate a message whether commercial or political, images that sell a film, a musical, a cause or used for decoration, inspiration, motivation and affirmation. The affirmation for teenagers in the 1970s that Farah Fawcett was looking at you.

'Coralie Bickford-Smith depicts nature at its most majestic' Financial Times An enchanting clothbound fable about growth, new life and finding hope in unexpected places, from the award-winning designer and creator of The Fox and the Star. One autumn evening, a young squirrel spots an acorn glinting on the forest floor. Eager to protect her treasure from watchful eyes and hungry mouths, she buries it deep in the heart of the forest. But when she returns after the icy winter, her acorn is nowhere to be found. Where could it be? 'Exquisite . . . illustrations are so vivid and patterned that each page feels alive' Observer

100 iconic images to celebrate 50 years of the Mr Men and Little Miss! The Mr Men and Little Miss have been delighting children for 50 years with their charming and funny antics. This unique collection contains 100 postcards, each one featuring a different image from the Mr Men and Little Miss books created from 1971 onwards. From Mr Tickle's extraordinarily long arms to Little Miss Naughty's cheeky grin, there are lots of fun postcards to send, share and enjoy.

The Art of Destiny showcases the stunning art and design behind one of the most exciting franchises in gaming today. From the mysterious dunes of Mars to the jungles of Venus and the abandoned aerospace installations on the Moon, Destiny takes players across the ancient ruins of our solar system on their quest to defend Earth's last city and become legend. To build this expansive universe, the team at Bungie drew from a multitude of inspirations--from classic fantasy and science fiction worlds, the myth-meets-technology adventure of space operas, and the ornate design of medieval drapery juxtaposed with modern architecture--all of which combine to create a world uniquely imagined down to the smallest detail. The Art of Destiny is a celebration of the dynamic art at the heart of the game, featuring hundreds of pieces of concept illustrations, cinematic imagery, early sketches, and world-building graphic design. Covering the meticulous artistic development behind each class, vehicle, weapon, and environment, this lush and comprehensive overview explores the game's sweeping world, grand scope, and vibrant visuals. (c) 2014 Bungie, Inc. All rights reserved. Destiny, Bungie, and the Bungie logo are trademarks of Bungie, Inc. in the US and/or other countries.

After the death of Joseph Stalin, Soviet-era Russia experienced a flourishing artistic movement due to relaxed censorship and new economic growth. In this new atmosphere of freedom, Russia's satirical magazine Krokodil (The Crocodile) became rejuvenated. John Etty explores Soviet graphic satire through Krokodil and its political cartoons. He investigates the forms, production, consumption, and functions of Krokodil, focusing on the period from 1954 to 1964. Krokodil remained the longest-serving and most important satirical journal in the Soviet Union, unique in producing state-sanctioned graphic satirical comment on Soviet and international affairs for over seventy years. Etty's analysis of Krokodil extends and enhances our understanding of Soviet graphic satire beyond state-sponsored propaganda. For most of its life, Krokodil consisted of a sixteen-page satirical magazine comprising a range of cartoons, photographs, and verbal texts. Authored by professional and nonprofessional contributors and published by Pravda in Moscow, it produced state-sanctioned satirical comment on Soviet and international affairs from 1922 onward. Soviet citizens and scholars of the USSR recognized Krokodil as the most significant, influential source of Soviet graphic satire. Indeed, the magazine enjoyed an international reputation, and many Americans and Western Europeans, regardless of political affiliation, found the images pointed and witty. Astoundingly, the magazine outlived the USSR but until now has received little scholarly attention.

Raymond Briggs has changed the face of children's picture books, with his innovations of both form and subject. Stylistically versatile, he has illustrated some sixty books, twenty of them with his own text, and first became a household name in the late 1970s and early 1980s with a handful of books - Father Christmas, Fungus the Bogeyman, The Snowman, When the Wind Blows - that were entertaining and subversive and appealed to both children and adults. The refrains of his work are class, family, love and loss. Nevertheless, his default mode of expression is humour. Briggs is always funny, and the balance between this and melancholy is his defining characteristic, though his style ranges from the romantic to the grotesque, from the fanciful to the direct. Encompassing sixty years of Raymond Briggs's work, from political picturebooks to children's classics, this study explores his themes of class, family and loss, and how he demonstrates both emotional power and great technical skill.

Delectable dessert patterns to satisfy any sweet tooth. Crochet a variety of sweet things, including key chains, pouches, bag mascots, and more!

For over seventy-five years, Archie and the gang at Riverdale High have been America's most iconic teenagers, delighting generations of readers with their never-ending exploits. But despite their ubiquity, Archie comics have been relatively ignored by scholars-until now. Twelve-Cent Archie is not only the first scholarly study of the Archie comic, it is an innovative creative work in its own right. Inspired by Archie's own concise storytelling format, renowned comics scholar Bart Beaty divides the book into a hundred short chapters, each devoted to a different aspect of the Archie comics. Fans of the comics will be thrilled to read in-depth examinations of their favorite characters and motifs, including individual chapters devoted to Jughead's hat and Archie's sweater-vest. But the book also has plenty to interest newcomers to Riverdale, as it recounts the behind-the-scenes history of the comics and analyzes how Archie helped shape our images of the American teenager. As he employs a wide range of theoretical and methodological approaches, Beaty reveals that the Archie comics themselves were far more eclectic, creative, and self-aware than most critics recognize. Equally comfortable considering everything from the representation of racial diversity to the semiotics of Veronica's haircut, Twelve-Cent Archie gives a fresh appreciation for America's most endearing group of teenagers.

William Marston was an unusual man-a psychologist, a soft-porn pulp novelist, more than a bit of a carny, and the (self-declared) inventor of the lie detector. He was also the creator of Wonder Woman, the comic that he used to express two of his greatest passions: feminism and women in bondage. Comics expert Noah Berlatsky takes us on a wild ride through the Wonder Woman comics of the 1940s, vividly illustrating how Marston's many quirks and contradictions, along with the odd disproportionate composition created by illustrator Harry Peter, produced a comic that was radically ahead of its time in terms of its bold presentation of female power and sexuality. Himself a committed polyamorist, Marston created a universe that was friendly to queer sexualities and lifestyles, from kink to lesbianism to cross-dressing. Written with a deep affection for the fantastically pulpy elements of the early Wonder Woman comics, from invisible jets to giant multi-lunged space kangaroos, the book also reveals how the comic addressed serious, even taboo issues like rape and incest. Wonder Woman: Bondage and Feminism in the Marston/Peter Comics 1941-1948 reveals how illustrator and writer came together to create a unique, visionary work of art, filled with bizarre ambition, revolutionary fervor, and love, far different from the action hero symbol of the feminist movement many of us recall from television.

A visual feast of 400 dazzling images, this is a comprehensive survey of the genre over the last century. The book also offers an overview of the development of fashion, as seen through the eyes of the greatest illustrators of the day. Early in the century, fashion illustration reflected new, liberating currents in art and culture, such as the exoticism of the Ballets Russes, while the postwar period saw inspiration from the great Parisian couturiers. After the dominance of the celebrity fashion photographer in the 60s, a new generation of illustrators emerged, embracing the medium of the computer, while many returned to more traditional techniques.

Enjoy the countdown to Christmas! Open a numbered window every day in December until the big day and reveal a seasonal sticker to help you get in the festive spirit! This advent calendar is a delight for adults and children with its sparkling glittered cover. Flame Tree: The Art of Fine Gifts. Flame Tree Publishing has produced calendars and diaries for over twenty years. Now the UK's premier art calendar producer, we work in the global market online and in retail. Each year we spend many hours creating new designs with artists, photographers, licensors, museums and galleries to bring beautiful art into the homes and offices of our customers around the world.