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Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues

The Better Half - On the Genetic Superiority of Women (Hardcover): Sharon Moalem The Better Half - On the Genetic Superiority of Women (Hardcover)
Sharon Moalem 1
R607 R494 Discovery Miles 4 940 Save R113 (19%) Ships in 9 - 15 working days

From an award-winning medic and scientist, the game-changing case that genetic females have greater resilience, immunity, endurance and more, compared with males 'A powerful antidote to the myth of a "weaker sex"' Gina Rippon, author of The Gendered Brain From birth, genetic females are better at fighting viruses, infections and cancer. They do better at surviving epidemics and famines. They live longer, and even see the world in a wider variety of colours. These are the facts; they are simply stronger than men at every stage of life. Why? And why are we taught the opposite? Drawing on his wide-ranging experience and cutting-edge research as a medic, geneticist and specialist in rare diseases, Dr Sharon Moalem set out to understand why women are consistently more likely than men to thrive. The answer, he reveals, lies in our genetics: the female's double XX chromosomes offer a powerful survival advantage. Moalem explains why genetic females outperform males when it comes to immunity, resilience, stamina and much more. And he calls for a long-overdue reconsideration of our male-centric, one-size-fits-all view of the body and of how we prescribe medications - a view that still frames women through the lens of men. Revolutionary, captivating and utterly persuasive, The Better Half will make you see women, men and the survival of our species anew.

Bats - In a World of Echoes (Hardcover, 1st ed. 2017): Johan Ekloef, Jens Rydell Bats - In a World of Echoes (Hardcover, 1st ed. 2017)
Johan Ekloef, Jens Rydell
R1,440 R1,146 Discovery Miles 11 460 Save R294 (20%) Ships in 10 - 15 working days

This comprehensive book about the lives of bats is about a group of peculiar, mythical and fascinating animals. They are mammals, just like us, but still so different. The book covers bats from Latin American Maya temples to Swedish potato cellars; from the plains of Kenya to the Taiwanese mountains. We perceive their shadows flitting by in the summer nights, hear their mating calls in the darkness of autumn and see their silhouettes in the dim street light. The bats live in our houses and forage in our gardens and parks. But who are they and how do they lead their lives? The text and exquisite photos give an unsurpassed insight into the world of sounds and smells that bats encounter each night. We are told about how their senses, way beyond our human perception abilities, shape their lives. We get to know more about their habits, their long evolution and their cohabitation with humans, and how important they are to the environment. You will never again feel lonely in the darkness of the night.

Reliable Design of Medical Devices (Paperback, 3rd edition): Richard C. Fries Reliable Design of Medical Devices (Paperback, 3rd edition)
Richard C. Fries
R2,977 Discovery Miles 29 770 Ships in 12 - 17 working days

As medical devices become even more intricate, concerns about efficacy, safety, and reliability continue to be raised. Users and patients both want the device to operate as specified, perform in a safe manner, and continue to perform over a long period of time without failure. Following in the footsteps of the bestselling second edition, Reliable Design of Medical Devices, Third Edition shows you how to improve reliability in the design of advanced medical devices. Reliability engineering is an integral part of the product development process and of problem-solving activities related to manufacturing and field failures. Mirroring the typical product development process, the book is organized into seven parts. After an introduction to the basics of reliability engineering and failures, it takes you through the concept, feasibility, design, verification and validation, design transfer and manufacturing, and field activity phases. Topics covered include Six Sigma for design, human factors, safety and risk analysis, and new techniques such as accelerated life testing (ALT) and highly accelerated life testing (HALT). What's New in This Edition Updates throughout, reflecting changes in the field An updated software development process Updated hardware test procedures A new layout that follows the product development process A list of deliverables needed at the end of each development phase Incorporating reliability engineering as a fundamental design philosophy, this book shares valuable insight from the author's more than 35 years of experience. A practical guide, it helps you develop a more effective reliability engineering program-contributing to increased profitability, more satisfied customers, and less risk of liability.

This Is Your Mind On Plants - Opium-Caffeine-Mescaline (Paperback): Michael Pollan This Is Your Mind On Plants - Opium-Caffeine-Mescaline (Paperback)
Michael Pollan
R265 R212 Discovery Miles 2 120 Save R53 (20%) Ships in 5 - 10 working days

THE INSPIRATION FOR THE MAJOR NEW NETFLIX SERIES, HOW TO CHANGE YOUR MIND 'It's a trip - engrossing, eye-opening, mind altering' New Statesman 'Fascinating. Pollan is the perfect guide ... curious, careful, open minded' The Guardian Of all the many things humans rely on plants for, surely the most curious is our use of them to change consciousness: to stimulate, calm, or completely alter the qualities of our mental experience. In This Is Your Mind On Plants, Michael Pollan explores three very different drugs - opium, caffeine and mescaline - and throws the fundamental strangeness of our thinking about them into sharp relief. Exploring and participating in the cultures that have grown up around these drugs, while consuming (or in the case of caffeine, trying not to consume) them, Pollan reckons with the powerful human attraction to psychoactive plants, and the equally powerful taboos. In a unique blend of history, science, memoir and reportage, Pollan shines a fresh light on a subject that is all too often treated reductively. In doing so, he proves that there is much more to say about these plants than simply debating their regulation, for when we take them into our bodies and let them change our minds, we are engaging with nature in one of the most profound ways we can. This ground-breaking and singular book holds up a mirror to our fundamental human needs and aspirations, the operations of our minds and our entanglement with the natural world.

The Equations of Life - The Hidden Rules Shaping Evolution (Hardcover, Main): Charles Cockell The Equations of Life - The Hidden Rules Shaping Evolution (Hardcover, Main)
Charles Cockell 1
R600 R179 Discovery Miles 1 790 Save R421 (70%) Ships in 12 - 17 working days

One of Britain's foremost astrobiologists offers an accessible and game-changing account of life on Earth. __________________ Why is all life based on carbon rather than silicon? And beyond Earth, would life - if it exists - look like our own? __________________ The puzzles of life astound and confuse us like no other mystery. But in this groundbreaking book, Professor Charles Cockell reveals how nature is far more understandable and predictable than we would think. Breathing new life into Darwin's theory of natural selection, The Equations of Life puts forward an elegant account of why evolution has taken the paths it has. In a captivating journey into the forces that shape living things on Earth, Cockell explains that the fundamental laws of physics constrain nature at every turn. Fusing the latest in scientific research with fascinating accounts of the creatures that surround us, this is a compelling argument about what life can - and can't - be.

Engaging Bioethics - An Introduction With Case Studies (Hardcover): Gary Seay, Susana Nuccetelli Engaging Bioethics - An Introduction With Case Studies (Hardcover)
Gary Seay, Susana Nuccetelli
R4,680 Discovery Miles 46 800 Ships in 12 - 17 working days

Engaging Bioethics: An Introduction with Case Studies draws students into this rapidly changing field, helping them to actively untangle the many issues at the intersection of medicine and moral concern. Presuming readers start with no background in philosophy, it offers balanced, philosophically based, and rigorous inquiry for undergraduates throughout the humanities and social sciences as well as for health care professionals-in-training, including students in medical school, pre-medicine, nursing, public health, and those studying to assist physicians in various capacities. Written by an author team with more than three decades of combined experience teaching bioethics, this book offers Flexibility to the instructor, with chapters that can be read independently and in an order that fits the course structure Up-to-date coverage of current controversies on topics such as vaccination, access to health care, new reproductive technologies, genetics, biomedical research on human and animal subjects, medically assisted death, abortion, medical confidentiality, and disclosure Attention to issues of gender, race, cultural diversity, and justice in health care Integration with case studies and primary sources Pedagogical features to help instructors and students, including Chapter learning objectives Text boxes and figures to explain important terms, concepts, and cases End-of-chapter summaries, key words, and annotated further readings Discussion cases and questions Appendices on moral reasoning and the history of ethical issues at the end and beginning of life An index of cases discussed in the book and extensive glossary/index A companion website (http://www.routledgetextbooks.com/textbooks/9780415837958/) with a virtual anthology linking to key primary sources, a test bank, topics for papers, and PowerPoints for lectures and class discussion

Skyrmions and Hall Transport (Hardcover): Bom Soo Kim Skyrmions and Hall Transport (Hardcover)
Bom Soo Kim
R3,504 Discovery Miles 35 040 Ships in 12 - 17 working days

In the past decade, the field of physics has witnessed renewed advances in physical systems without mirror (parity) symmetry. Experimentally, chiral magnetic skyrmions discovered in real materials have stirred a great deal of interest in future spintronic applications due to their nanoscale size, topological protection, and energy efficiency. Theoretically, the Hall viscosity, a new universal transport coefficient, through the progress in hydrodynamics has triggered extensive theoretical investigation in quantum Hall systems. This book provides an extensive account of skyrmion dynamics, using various analytical tools, especially the field theory Ward identity that is a first principle method using symmetries and the associated conservation equations. The identity revealed that Hall viscosity is a universal part of skyrmion motion. This book leads readers to frontline research in searching for the role of the mysterious Hall viscosity in skyrmion physics, using the interdisciplinary point of view that encompasses high-energy physics, condensed matter, and materials science. It also provides the necessary backgrounds and physical clarity for advanced undergraduates to meaningfully explore its contents through mathematical expressions conveyed in both vector and index notations.

Advances in Applied Chemistry and Industrial Catalysis - Proceedings of the 3rd International Conference on Applied Chemistry... Advances in Applied Chemistry and Industrial Catalysis - Proceedings of the 3rd International Conference on Applied Chemistry and Industrial Catalysis (ACIC 2021), Qingdao, China, 24-26 December 2021 (Hardcover)
Binoy K. Saikia
R5,043 Discovery Miles 50 430 Ships in 9 - 15 working days

Presenting a collection of papers resulting from the conference on "Applied Chemistry and Industrial Catalysis (ACIC 2021), Qingdao, China, 24-26 December 2021". The theme of the conference was: "Clean Production and High Value Utilization", discussing how to reduce the environmental footprint at the source and produce high value-added end products in chemical manufacturing. The conference brought together scholars from the Chinese government, top universities, business associations, research centers and high-tech enterprises, and was committed to building and enabling a platform for the cooperation among the Chinese government, Chemical industry, and scholars. The goal was to build a bridge between R&D results and the Chemical industry. The conference conducted in-depth exchanges and discussions on relevant topics such as applied chemistry and industrial catalysis aiming to provide an academic and technical communication platform for scholars and engineers engaged in scientific research and engineering practice in the field of chemistry, catalysis and function material. By sharing the research status of scientific research achievements and cutting-edge technologies, it helps scholars and engineers all over the world comprehend the academic development trend and broaden research ideas. So as to strengthen international academic research, academic topics exchange and discussion, and promote the industrialization cooperation of academic achievements.

Advances in Optoelectronic Technology and Industry Development - Proceedings of the 12th International Symposium on Photonics... Advances in Optoelectronic Technology and Industry Development - Proceedings of the 12th International Symposium on Photonics and Optoelectronics (SOPO 2019), August 17-19, 2019, Xi'an, China (Paperback)
Gin Jose, Mario Ferreira
R1,386 Discovery Miles 13 860 Ships in 9 - 15 working days

This book presents recent and important developments in the field of Photonics and Optoelectronics, with a particular focus on Laser Technology, Optical Communications, Optoelectronic Devices and Image Processing. At present, Photonics and Optoelectronics Technologies are pivotal to the future of laser, displays, sensors and communication technologies, and currently being developed at an extraordinary rate. This book details the theories underlying the mechanisms involved in the relevant Photonics and Optoelectronics. Devices such as laser diodes, photodetectors, and integrated optoelectronic circuits are investigated. The reviews by leading experts are of interest to researchers and engineers as well as advanced students.

Development in E-waste Management - Sustainability and Circular Economy Aspects (Hardcover): Abhijit Das, Biswajit Debnath,... Development in E-waste Management - Sustainability and Circular Economy Aspects (Hardcover)
Abhijit Das, Biswajit Debnath, Potluri Anil Chowdary, Siddhartha Bhattacharyya
R3,405 Discovery Miles 34 050 Ships in 9 - 15 working days

This book entails the developments in the field of e-waste management with particular focus on urban mining, sustainability, and circular economy aspects. It further explains e-waste recycling technologies, supply chain aspects, e-waste disposal in IT industries including health and environmental effects of E-waste recycling processes and associated issues, challenges, and solutions. Further, it describes economic potential of resource recovery from e-waste. Features: Covers recent developments in e-waste management. Explores technological advancements such as nanotech from e-waste, MREW, fungal biotech and so forth. Reviews electronic component recycling aspects. Discusses implementation of circular economy in e-waste sector. Includes urban mining and sustainability aspects of e-waste. This book is aimed at graduate students and researchers in environmental engineering, waste management, urban mining, circular economy, waste processing, electronics, and telecommunication engineering, electrical and electronics engineering, and chemical engineering.

The Selected Works of C. H. Waddington (7 vols) (Hardcover): C.H. Waddington The Selected Works of C. H. Waddington (7 vols) (Hardcover)
C.H. Waddington
R20,123 Discovery Miles 201 230 Ships in 12 - 17 working days

The Selected Works of C. H. Waddington reissues seven titles from Waddington's impressive oeuvre. The titles in question cover a range of topics, from genetics and embryology to ethics in science and contemporary biological thought.

Neuroscience For Dummies (Paperback, 3rd edition): Frank Amthor Neuroscience For Dummies (Paperback, 3rd edition)
Frank Amthor
R704 R501 Discovery Miles 5 010 Save R203 (29%) Ships in 9 - 15 working days

A fascinating look at what’s rattling around in your skull Neuroscience For Dummies introduces you to the mind-boggling study of the human brain. It tracks to the content of a typical introductory neuroscience class at the college level —and it’s perfect for anyone curious about what makes us tick. New technologies and an explosion of research have completely transformed our understanding of memory, depression, the mind-body connection, learning, and genetics. This updated edition—still in classic, beginner-friendly Dummies style—covers the latest research advances and technologies in the field of neuroscience. Put some knowledge about the brain into your brain. Grasp the basic concepts and applications of neuroscience Understand the brain’s structure and function Explore how the brain impacts memory, learning, and emotions Discover how the brain is connected with other physical systems For students and general readers alike, Neuroscience For Dummies is a great way to understand what’s going on inside our heads.

Interplanetary Astrodynamics (Hardcover): David B. Spencer, Davide Conte Interplanetary Astrodynamics (Hardcover)
David B. Spencer, Davide Conte
R2,607 Discovery Miles 26 070 Ships in 9 - 15 working days

Explores the history and significance of interplanetary space missions. Features detailed explanations and mathematical methods for trajectory optimization. Includes detailed explanations and mathematical methods for mission analysis for interplanetary missions. Covers the introduction, mathematical methods, and applications of the N-body problem (N>2). Discusses navigation and targeting for interplanetary mission.

Introductory Physics for the Life Sciences: Mechanics (Volume One) (Hardcover): David V. Guerra Introductory Physics for the Life Sciences: Mechanics (Volume One) (Hardcover)
David V. Guerra
R3,988 Discovery Miles 39 880 Ships in 9 - 15 working days

Key features: Organised and centred around analysis techniques, not traditional Mechanics and E&M. Presents a unified approach, in a different order, meaning that the same laboratories, equipment, and demonstrations can be used when teaching the course. Demonstrates to students that the analysis and concepts they are learning are critical to the understanding of biological systems.

Introductory Physics for the Life Sciences: Mechanics (Volume One) (Paperback): David V. Guerra Introductory Physics for the Life Sciences: Mechanics (Volume One) (Paperback)
David V. Guerra
R1,688 Discovery Miles 16 880 Ships in 9 - 15 working days

Key features: Organised and centred around analysis techniques, not traditional Mechanics and E&M. Presents a unified approach, in a different order, meaning that the same laboratories, equipment, and demonstrations can be used when teaching the course. Demonstrates to students that the analysis and concepts they are learning are critical to the understanding of biological systems.

Making Genetics and Genomics Policy in Britain - From Personal to Population Health (Paperback): Philip Begley, Sally Sheard Making Genetics and Genomics Policy in Britain - From Personal to Population Health (Paperback)
Philip Begley, Sally Sheard
R1,130 Discovery Miles 11 300 Ships in 9 - 15 working days

This important book traces the history of genetics and genomics policy in Britain. Detailing the scientific, political, and economic factors that have informed policy and the development of new health services, the book highlights the particular importance of the field of Public Health Genomics. Although focused primarily on events in Britain, the book reveals a number of globally applicable lessons. The authors explain how and why Public Health Genomics developed and the ways in which genetics and genomics have come to have a central place in many important health debates. Consideration of their ethical, social, and legal implications and ensuring that new services that are equitable, appropriate, and well-targeted will be central to effective health planning and policymaking in future. The book features: Interviews with leading individuals who were intimately involved in the development of genetics and genomics policy and Public Health Genomics Insights from experts who participated in a pair of 'witness seminars' Historical analysis exploiting a wide range of primary sources Written in a clear and accessible style, this book will be of interest to those involved in the research and practice of genetics, genomics, bioethics, and population health, but also to NHS staff, policymakers, politicians, and the public. It will also be valuable supplementary reading for students of the History of Medicine and Health, Public Health, and Biomedical Sciences.

Reflections - What Wildlife Needs and How to Provide it (Paperback): Mark Avery Reflections - What Wildlife Needs and How to Provide it (Paperback)
Mark Avery
R610 R553 Discovery Miles 5 530 Save R57 (9%) Ships in 9 - 15 working days

In this informed, incisive and passionate commentary on the state of nature and conservation, Mark Avery reflects on our relationship with the wildlife around us. From the cats that pass through his garden to the chronic decline of farmland wildlife, from the Pasqueflowers he visits every spring to the proportion of national income devoted to saving nature – everything is connected, and everything is considered. This book analyses what is wrong with certain ways we do wildlife conservation but explores some of its many successes too. How can we do better to restore wildlife to everybody’s lives? We know how to conserve species and habitats – it’s time to roll out conservation measures on a much bigger scale. This is a societal choice in which every nature lover can play their part. Reflections sets out what is needed, and what part the state, environmental charities and we as individuals can play in making that happen. This highly personal work from a life embedded in and dedicated to nature does not shy away from the harsh realities we face, but its message, ultimately, is one of hope.

Debulking in Cardiovascular Interventions and Revascularization Strategies - Between a Rock and the Heart (Paperback): On Topaz Debulking in Cardiovascular Interventions and Revascularization Strategies - Between a Rock and the Heart (Paperback)
On Topaz
R3,816 Discovery Miles 38 160 Ships in 12 - 17 working days

Debulking in Cardiovascular Interventions and Revascularization Strategies: Between a Rock and the Heart aims to provide a comprehensive overview on the diagnostic and therapeutic aspects of resistant lesions as well as tailored debulking processes in revascularization strategies. Cardiovascular interventionalists and surgeons alike frequently encounter technical challenges and increased risk when attempting to diagnose and treat resistant cardiovascular lesions, bio-tissues and vessels. Calcified plaques, fibrotic or thrombotic lesions, total occlusions, degenerative plaques, complex lesions and vessels impose morphologic obstacles to the safe and effective delivery and deployment of balloons and stents. In such instances, a debulking strategy involving the actual drilling and extraction of the targeted plaque/bio-tissue constitutes a unique option that ensures safe and efficacious subsequent balloon dilatations and stenting. A range of topics is included in the book, from the characteristics and constituents of various resistant targets and bio-tissues, to the corresponding options of debulking methods, and finally the technologic and pharmacologic means available for application. The book also provides an up-to-date description of related management solutions and tools, exploring the medical issues pertaining to the patients with these targets; procedural results and clinical outcomes as related to debulking strategies and associated diagnostic and therapeutic technology and revascularization options.

Being You - A New Science of Consciousness (The Sunday Times Bestseller) (Paperback, Main): Anil Seth Being You - A New Science of Consciousness (The Sunday Times Bestseller) (Paperback, Main)
Anil Seth
R325 R260 Discovery Miles 2 600 Save R65 (20%) Ships in 5 - 10 working days

A BOOK OF THE YEAR GUARDIAN, THE ECONOMIST, NEW STATESMAN, FINANCIAL TIMES, BLOOMBERG Anil Seth's radical new theory of consciousness challenges our understanding of perception and reality, doing for brain science what Dawkins did for evolutionary biology. 'A brilliant beast of a book.' DAVID BYRNE 'Hugely important.' JIM AL-KHALILI 'Masterly . . . An exhilarating book: a vast-ranging, phenomenal achievement that will undoubtedly become a seminal text.' GAIA VINCE, GUARDIAN Being You is not as simple as it sounds. Somehow, within each of our brains, billions of neurons work to create our conscious experience. How does this happen? Why do we experience life in the first person? After over twenty years researching the brain, world-renowned neuroscientist Anil Seth puts forward a radical new theory of consciousness and self. His unique theory of what it means to 'be you' challenges our understanding of perception and reality and it turns what you thought you knew about yourself on its head. 'Seth thinks clearly and sharply on one of the hardest problems of science and philosophy, cutting through weeds with a scientist's mind and a storyteller's skill.' ADAM RUTHERFORD 'A page-turner and a mind-blower . . . Beautifully written, crystal clear, deeply insightful.' DAVID EAGLEMAN 'If you read one book about conciousness, it must be Seth's. JULIAN BAGGINI, WALL STREET JOURNAL 'Amazing.' RUSSELL BRAND 'Gripping.' ALEX GARLAND 'I loved it.' MICHAEL POLLAN 'Fascinating.' FINANCIAL TIMES 'Awe-inspring.' NEW STATESMAN 'Brilliant.' CLAIRE TOMALIN, NEW YORK TIMES

Tissue Engineering - Current Status and Challenges (Paperback): Chandra P Sharma, Thomas Chandy, Vinoy Thomas, Finosh G. Thankam Tissue Engineering - Current Status and Challenges (Paperback)
Chandra P Sharma, Thomas Chandy, Vinoy Thomas, Finosh G. Thankam
R4,056 Discovery Miles 40 560 Ships in 12 - 17 working days

Tissue Engineering: Current Status and Challenges bridges the gap between biomedical scientists and clinical practitioners. The work reviews the history of tissue engineering, covers the basics required for the beginner, and inspires those in the field toward future research and application emerging in this fast-moving field. Written by global experts in the field for those studying and researching tissue engineering, the book reviews regenerative technologies, stem cell research and regeneration of organs. It then moves to soft tissue engineering (heart, vascular, muscle and 3D scaffolding and printing), hard tissue engineering (bone, dental myocardial and musculoskeletal) and translational avenues in the field.

Polarization Dynamics of Mode-Locked Fiber Lasers - Science, Technology, and Applications (Hardcover): Sergey V. Sergeyev,... Polarization Dynamics of Mode-Locked Fiber Lasers - Science, Technology, and Applications (Hardcover)
Sergey V. Sergeyev, Chengbo Mou
R2,753 Discovery Miles 27 530 Ships in 9 - 15 working days

Features • Provides a cutting edge review of the latest emerging science, technology and applications in the field. • Tackles a topic with fast growing interest in USA, Europe and China. • Explores the simple and cheap design and tests of lasers, and outline the feasible applications.

Why Elephants Cry - How Observing Unusual Animal Behaviours Can Predict the Weather (and Other Environmental Phenomena)... Why Elephants Cry - How Observing Unusual Animal Behaviours Can Predict the Weather (and Other Environmental Phenomena) (Hardcover)
John T. Hancock
R3,397 Discovery Miles 33 970 Ships in 9 - 15 working days

The first accessible text on the topic of animals as environmental predictors, bringing together the literature from as far back as 18th century through to the present day. - Covers wider terrain than other titles in a relatively unexplored subject area. The text discusses climate change (highly topical) and how animals may be able to be used to predict future weather and climatic events. There is international potential as the climate challenge is global, and the examples span worldwide case studies. The sources used include myths, anecdotes, news articles and stories backed up by relevant scientific literature in international peer-reviewed journals. Each chapter starts with a short fictitious story to set the scene and anecdotes from indigenous cultures are especially interesting. The author draws on his vast expertise in biochemistry and cell biology. The science does not impede the less technical reader, due to the engaging mix of stories, anecdotes, personal observations and scientific underpinnings.

RNA, the Epicenter of Genetic Information - A new understanding of molecular biology (Hardcover): John Mattick, Paulo Amaral RNA, the Epicenter of Genetic Information - A new understanding of molecular biology (Hardcover)
John Mattick, Paulo Amaral
R2,577 Discovery Miles 25 770 Ships in 9 - 15 working days

Documents the confused early history of DNA, RNA and proteins - a transformative history of molecular biology like no other. Integrates the influences of biochemistry and genetics on the landscape of molecular biology. Chronicles the important discoveries, preconceptions and misconceptions that retarded or misdirected progress. Highlights major pioneers and contributors to molecular biology, with a focus on RNA and noncoding DNA. Summarizes the mounting evidence for the central roles of non-protein-coding RNA in cell and developmental biology. Provides a thought-provoking retrospective and forward-looking perspective for advanced students and professional researchers.

Lubricant Marketing, Selling, and Key Account Management (Hardcover): R. David Whitby Lubricant Marketing, Selling, and Key Account Management (Hardcover)
R. David Whitby
R4,442 Discovery Miles 44 420 Ships in 9 - 15 working days

The global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much has been written about the technical aspects of lubricant development, Lubricant Marketing, Selling, and Key Account Management fills a need for a comprehensive guide on the important commercial aspects of the business, offering unique and valuable insights from a veteran of the industry. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural and aerospace, among others. Covers how and why people and companies buy lubricants. Instructs readers how to research and analyze markets and use the results to plan marketing and sales campaigns and activities. Details how to identify specific target market segments and sell to key lubricant accounts. Discusses how to forecast future demand for lubricants in all types of global markets. This practical book is written for technical and non-technical readers involved in the sale and management of lubricant products and offers hands-on guidance for how to successfully navigate and grow your profitability in this vitally important product sector.

Who We Are and How We Got Here - Ancient DNA and the new science of the human past (Paperback): David Reich Who We Are and How We Got Here - Ancient DNA and the new science of the human past (Paperback)
David Reich 1
R366 R298 Discovery Miles 2 980 Save R68 (19%) Ships in 9 - 15 working days

The past few years have seen a revolution in our ability to map whole genome DNA from ancient humans. With the ancient DNA revolution, combined with rapid genome mapping of present human populations, has come remarkable insights into our past. This important new data has clarified and added to our knowledge from archaeology and anthropology, helped resolve long-existing controversies, challenged long-held views, and thrown up some remarkable surprises. The emerging picture is one of many waves of ancient human migrations, so that all populations existing today are mixes of ancient ones, as well as in many cases carrying a genetic component from Neanderthals, and, in some populations, Denisovans. David Reich, whose team has been at the forefront of these discoveries, explains what the genetics is telling us about ourselves and our complex and often surprising ancestry. Gone are old ideas of any kind of racial 'purity', or even deep and ancient divides between peoples. Instead, we are finding a rich variety of mixtures. Reich describes the cutting-edge findings from the past few years, and also considers the sensitivities involved in tracing ancestry, with science sometimes jostling with politics and tradition. He brings an important wider message: that we should celebrate our rich diversity, and recognize that every one of us is the result of a long history of migration and intermixing of ancient peoples, which we carry as ghosts in our DNA. What will we discover next?

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