Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline. Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices-down to the word level. Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms. Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels. Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems. Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods.

In Black to Nature: Pastoral Return and African American Culture, author Stefanie K. Dunning considers both popular and literary texts that range from Beyonce's Lemonade to Jesmyn Ward's Salvage the Bones. These key works restage Black women in relation to nature. Dunning argues that depictions of protagonists who return to pastoral settings contest the violent and racist history that incentivized Black disavowal of the natural world. Dunning offers an original theoretical paradigm for thinking through race and nature by showing that diverse constructions of nature in these texts are deployed as a means of rescrambling the teleology of the Western progress narrative. In a series of fascinating close readings of contemporary Black texts, she reveals how a range of artists evoke nature to suggest that interbeing with nature signals a call for what Jared Sexton calls ""the dream of Black Studies""-abolition. Black to Nature thus offers nuanced readings that advance an emerging body of critical and creative work at the nexus of Blackness, gender, and nature. Written in a clear, approachable, and multilayered style that aims to be as poignant as nature itself, the volume offers a unique combination of theoretical breadth, narrative beauty, and broader perspective that suggests it will be a foundational text in a new critical turn towards framing nature within a cultural studies context.

As a white woman of means living in segregated Georgia in the first half of the twentieth century, Lillian Smith (1897-1966) surprised readers with stories of mixed-race love affairs, mob attacks on "outsiders," and young female campers exploring their sexuality. Critical Essays on the Writings of Lillian Smith tracks the evolution of Smith from a young girls' camp director into a courageous artist who could examine controversial topics frankly and critically while preserving a lifelong connection to the north Georgia mountains and people. She did not pull punches in her portrayals of the South and refused to obsess on an idealized past. Smith took seriously the artist's role as she saw it-to lead readers toward a better understanding of themselves and a more fulfilling existence. Smith's perspective cut straight to the core of the neurotic behaviors she observed and participated in. To draw readers into her exploration of those behaviors, she created compelling stories, using carefully chosen literary techniques in powerful ways. With words as her medium, she drew maps of her fictionalized southern places, revealing literally and metaphorically society's disfunctions. Through carefully crafted points of view, she offers readers an intimate glimpse into her own childhood as well as the psychological traumas that all southerners experience and help to perpetuate. Comprised of seven essays by contemporary Smith scholars, this volume explores these fascinating aspects of Smith's writings in an attempt to fill in the picture of this charismatic figure, whose work not only was influential in her time but also is profoundly relevant to ours. Contributions by Tanya Long Bennett, David Brauer, Cameron Williams Crawford, Emily Pierce Cummins, April Conley Kilinski, Justin Mellette, and Wendy Kurant Rollins.

The Dark Tower series is the backbone of Stephen King's legendary career. Eight books and more than three thousand pages make up this bestselling fantasy epic. This revised and updated concordance, incorporating the 2012 Dark Tower novel The Wind Through the Keyhole, is the definitive encyclopedic reference book that provides readers with everything they need to navigate their way through the series. With hundreds of characters, Mid-World geography, High Speech lexicon, and extensive cross-references, this comprehensive handbook is essential for any Dark Tower fan.
Includes:
Characters and Genealogies
Magical Objects and Forces
Mid-World and Our World Places
Portals and Magical Places
Mid-, End-, and Our World Maps
Timeline for the Dark Tower Series
Mid-World Dialects
Mid-World Rhymes, Songs, and Prayers
Political and Cultural References
References to Stephen King's Own Work

Popular perceptions of American writers as either godless radicals or God-fearing reactionaries overlook a vital tradition of Christian leftist thought and creative work. In Communion of Radicals, Jonathan McGregor offers the first literary history of theologically conservative writers who embraced political radicalism, as their reverence for tradition impelled them to work for social justice. Challenging recent accounts that examine twentieth-century American literature against the backdrop of the rising Religious Right, Communion of Radicals uncovers a different literary lineage in which allegiance to religious tradition fostered dedication to a more just future. From the Gilded Age to the Great Depression to the civil rights movement, traditional faith empowered the rebellious writing of socialists, anarchists, and Catholic personalists such as Vida Scudder, Dorothy Day, Claude McKay, F. O. Matthiessen, and W. H. Auden. By recovering their strain of traditioned radicalism, McGregor shows how strong faith in the past can fuel the struggle for an equitable future. As Christian socialists, Scudder and Ralph Adams Cram envisioned their movement for beloved community as a modern version of medieval monasticism. Day and the Catholic Workers followed the fourteenth-century example of St. Francis when they lived and wrote among the disaffected souls on the Bowery during the Great Depression. Tennessee's Fellowship of Southern Churchmen argued for a socialist and antiracist understanding of the notion of "the South and the Agrarian tradition" popularized by James McBride Dabbs, Walker Percy, and Wendell Berry. Agrarian roots flowered into creative expressions encompassing the queer and Black medievalist poetry of Auden and McKay, respectively; Matthiessen's Catholic socialist interpretation of the American Renaissance; and the genteel anarchism of Percy's southern comic novels. Imaginative writing enabled these Christian leftists to commune with the past and with each other, driving their radical efforts in the present. Communion of Radicals chronicles a literary Christian left that unites deeply traditional faith with radicalism, and offers a usable past that disrupts perceived alignments of religion and politics.

Young adult literature featuring LGBTQ characters is booming. In the 1980s and 1990s, only a handful of such titles were published every year. Recently, these numbers have soared to over one hundred annual releases. Queer characters are also appearing more frequently in film, on television, and in video games. This explosion of queer representation, however, has prompted new forms of longstanding cultural anxieties about adolescent sexuality. What makes for a good "coming out" story? Will increased queer representation in young people's media teach adolescents the right lessons and help queer teens live better, happier lives? What if these stories harm young people instead of helping them? In Queer Anxieties of Young Adult Literature and Culture, Derritt Mason considers these questions through a range of popular media, including an assortment of young adult books; Caper in the Castro, the first-ever queer video game; online fan communities; and popular television series Glee and Big Mouth. Mason argues themes that generate the most anxiety about adolescent culture - queer visibility, risk taking, HIV/AIDS, dystopia and horror, and the promise that "It Gets Better" and the threat that it might not - challenge us to rethink how we read and engage with young people's media. Instead of imagining queer young adult literature as a subgenre defined by its visibly queer characters, Mason proposes that we see "queer YA" as a body of transmedia texts with blurry boundaries, one that coheres around affect - specifically, anxiety - instead of content.

Fascination with words-their meanings, origins, pronunciation, usages-is something most of us experience at some point. This book aims both to fuel and to satisfy that fascination.
The book is based on a course that each of the authors helped to develop at Stanford University over the past twenty years. The aim of the course was to help students master English vocabulary and to provide the fundamentals for pursuing an interest in English words. To this end, the book offers a detailed but introductory survey of the developments that have given English a uniquely rich vocabulary, taking into account both the changing structure of the language and the historical events that shaped the language as a whole. Anyone who believes that changes in the language are robbing it of its elegance or expressive power will see this view challenged by the developments described here.
At the core of the book are a set of several hundred vocabulary elements that English borrowed, directly or indirectly, over the past fifteen hundred years, from Latin and Greek. These elements, introduced gradually chapter by chapter, provide a key to understanding the structure and meaning of much of the learned vocabulary of the language.
The chapters trace the history and structure of English words from the sixth century onward, laying out the major influences that are still observable in our vocabulary today. Each chapter ends with a large number of exercises. These offer many different types of practice with the material in the text, making it possible to tailor the work to different sets of needs and interests.
Upon finishing this textbook, students will be able to penetrate the structure of an enormousportion of the vocabulary of English, with or without the help of a dictionary, and to understand better how an individual word fits into the system of the language.
This second edition incorporates improved and refined text as well as examples and exercises, with thorough revision of pedagogy as a result of their significant classroom-based expertise. The new edition also updates cultural references, accounts for variations in pronunciation among students, and clarifies when historical details are important or peripheral.

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Hopscotch is a six-level primary series that follows an accessible, traditional, easy-to-teach methodology with a speaking and listening focus in the early levels and reading and writing introduced explicitly from Level 3 onwards. Filled with engaging National Geographic photographs and content that captures the imagination of young learner, Hopscotch introduces language and skills through a fun and friendly cast of main characters - a boy, girl, crocodile, parrot and bear!

Billy Collins "puts the 'fun' back in profundity," says poet Alice Fulton. Known for what he has called "hospitable" poems, which deftly blend wit and erudition, Collins (b. 1941) is a poet of nearly unprecedented popularity. His work is also critically esteemed and well represented in The Norton Anthology of American Literature. An English professor for five decades, Collins was fifty-seven when his poetry began gathering considerable international attention. Conversations with Billy Collins chronicles the poet's career beginning with his 1998 interview with Terry Gross on Fresh Air, which exponentially expanded his readership, three years prior to his being named United States Poet Laureate. Other interviewers range from George Plimpton, founder of the Paris Review, to Pulitzer Prize-winning poet Henry Taylor to a Presbyterian pastor, a physics professor, and a class of AP English Literature students. Over the course of the twenty-one interviews included in the volume, Collins discusses such topics as discovering his persona, that consistently affable voice that narrates his often wildly imaginative poems; why poetry is so loved by children but often met with anxiety by high school students; and his experience composing a poem to be recited during a joint session of Congress on the first anniversary of 9/11, a tragedy that occurred during his tenure as poet laureate. He also explores his love of jazz, his distaste for gratuitously difficult poetry and autobiographical poems, and his beguiling invention of a mock poetic form: the paradelle. Irreverent, incisive, and deeply life-affirming-like his twelve volumes of poetry-these interviews, gathered for the first time in one volume, will edify and entertain readers in the way his sold-out readings have done for the past quarter century.

Writing from the planning stages through completion. Any student at almost any level can improve his/her writing skills.