Motorcycle riders from all walks of life-from Main Street to Wall Street, Hollywood to Washington, D.C.-are invited to peel back their "badass" masks and answer one simple question: What is the meaning of life? Their answers expose the motorcycle community's lesser-known philosophical and charitable nature and help to smash the typical motorcycle-rider stereotype. Joining the "regular folks" interviewed are celebrities, including Peter Fonda, Gen. Tommy Franks, John Paul DeJoria, Jillian Michaels, Kyle Petty, Carey Hart, and Norman Reedus, along with a former chair of the Joint Chiefs of Staff, a congressman, a senator, a former NASA astronaut, governors, military generals, actors, rock n'roll and country artists, corporate executives, and NFL, NBA, MLB sports figures. Whether you drive on four wheels or straddle a "wild thang" on two, these voices are sure to enlighten and entertain.

Despite being one of the most successful motorcycles of all time, the Royal Enfield Bullet has had a very chequered history. Its story begins in the 1930s and by the 1950s it was at the height of its popularity in post-War Britain. Then it became a stalwart of the Indian Army and manufacture transitioned from Britain to India. The near-collapse of the Royal Enfield marque in the 1990s almost meant the end of this classic motorbike, but with the involvement of the Eicher Group from 2001 onwards, the updated Bullet generated new interest and renewed its original commercial success, just like a phoenix rising from the ashes. With over 200 photographs, this book describes the origins of the Royal Enfield company and the pre-war Bullets from 1932 and the relaunch of the Bullet in 1949 with its radical swinging-arm frame. Derivative models such as the 350 and 500, as well as those for competition and road are covered as well as specials such as diesels, V-twins, Egli and big-bore Bullets. The development story behind the lean-burn, electric-start and 5-speed updates is discussed as well as the UCE - the all-new Bullet from 2008 and the Classic and its design story. Finally, the evolution beyond the Bullet is covered which includes the Continental GT and Himalyan 650 twins.

BSA was once the world's most successful motorcycle company, manufacturing more machines than any other in the world by the mid-1950s. And yet, after winning the Queens Award to Industry for exports in 1967 and 1968, it collapsed into bankruptcy in 1973. This is an epic story of rise and fall, even by the precarious standards of the British motorcycle industry. With over 170 illustrations, this book recalls the founding of the company and its foray into bicycle and then motorcycle production. It describes the evolution of the various models of motorcycles including specification tables and discusses the diversification into cars, commercial vehicles and guns for Spitfires. It recounts the successes - two Maudes Trophies and numerous racing victories, and documents the fall from grace to bankruptcy and beyond.