Much has been written about equal opportunity issues but little has been published about how organisations might provide more structure and support to ensure women's progress to the most senior business levels. This book looks at the career experiences of a group of women managers and consider what helps, and what still hinders their progress.

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.

Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Table of Contents

Introduction: The Communication System 1. What is Corporate Communication? 2. From Communication to Reputation 3. Building Identity and Identification 4. Measuring Corporate Identity 5. Communicating with the Corporate Brand 6. Developing a Reputation Platform 7. Expressing the Company 8. Communicating with Key Stakeholder Groups 9. Assessing the Effectiveness of Corporate Communication 10. Applied Reputation Research 11. Organizing Corporate Communication

Named to the shortlist for the 2021 Outstanding Works of Literature (OWL) Award in the Women in Business Category Addressing gender alone won't help women rise to the top. Although women come from widely diverse backgrounds, they share a common assumption upon entering the workforce: "I have a chance." Along the way, however, they discover that people question their authority, challenge their intelligence, and discount their ideas. And while gender is a common denominator among these women, race and class are often wedges between them. In Our Separate Ways, Ella Bell Smith and Stella M. Nkomo take an unflinching look at the surprising differences between Black and White women's trials and triumphs on their way to the top. Based on groundbreaking research, the book compares and contrasts the experiences of 120 Black and White female managers in America. Powerful stories bring to life the women's often difficult journeys from childhood to professional success, highlighting the roles that gender, race, and class played in their development. Now with an updated preface and epilogue, the book provides candid discussions of the continuing challenge of achieving race and gender equality in the midst of deep political and ideological divides. You'll discover how White women have-perhaps unwittingly-aligned themselves more often with White men than with Black women and how systemic racism and biases still exist in organizations. But you'll also learn what to do to leverage the talents of all women and eliminate systemic racism for good. Whether you lead an organization or simply want to better understand the dynamics at play in business today, you'll discover provocative ideas for creating a better workplace and encouraging equality for everyone.

The history of how a deceptively ordinary piece of office furniture transformed our relationship with information The ubiquity of the filing cabinet in the twentieth-century office space, along with its noticeable absence of style, has obscured its transformative role in the histories of both information technology and work. In the first in-depth history of this neglected artifact, Craig Robertson explores how the filing cabinet profoundly shaped the way that information and data have been sorted, stored, retrieved, and used. Invented in the 1890s, the filing cabinet was a result of the nineteenth-century faith in efficiency. Previously, paper records were arranged haphazardly: bound into books, stacked in piles, curled into slots, or impaled on spindles. The filing cabinet organized loose papers in tabbed folders that could be sorted alphanumerically, radically changing how people accessed, circulated, and structured information. Robertson's unconventional history of the origins of the information age posits the filing cabinet as an information storage container, an "automatic memory" machine that contributed to a new type of information labor privileging manual dexterity over mental deliberation. Gendered assumptions about women's nimble fingers helped to naturalize the changes that brought women into the workforce as low-level clerical workers. The filing cabinet emerges from this unexpected account as a sophisticated piece of information technology and a site of gendered labor that with its folders, files, and tabs continues to shape how we interact with information and data in today's digital world.

It has never been more essential to support our mental health at work. With one in four people experiencing poor mental health right now, we need to start talking about it. Penguin Business Expert James Routledge has worked with CEOs, HR directors, managers and people at all levels on successful mental-health strategies. In this book, he shares his stories, learnings and guidance. Learn how to: - Talk comfortably about mental health - Create a more open and inclusive community in your workplace - Implement unique changes that are authentic to you and your business Filled with honest and relatable stories, 'conversation starters' and exclusive case studies from a diverse range of businesses and their people, Mental Health at Work will support anyone with their mental health in the workplace journey.