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Books > Social sciences > Psychology > Philosophy & theory of psychology > Behavioural theory (Behaviourism)
How do customers decide what products and brands to buy? With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer this perplexing question. Occasionally, analysts emerge with suggestive trends, but ultimately with little hard evidence to support any definitive "laws" of customer choice. Now, in this much-anticipated major work, Eric Marder reveals how universal patterns in survey responses lead not only to general principles in marketing but to empirically verifiable laws of human nature itself. Drawing on forty years of applying his pioneering experimental design techniques to marketing research surveys, Marder presents a global theory of choice behavior, supported by original data reported here for the first time from thousands of massive real-life experiments based on millions of interviews. His dramatic findings about pricing, optimal marketing tactics, product evaluation, the relative role of product and image, and advertising effectiveness will make this book required reading for the entire marketing community. Of special interest to social scientists and survey research practitioners will be Marder's powerful research designs and techniques, including the unbounded write-in scale for measuring desirability (attitude) and his methodological analyses of the relationships among beliefs (perceptions), desires, choice, and behavior. In the Preface, he writes: "At the core of the theory are three laws of choice behavior the Law of Congruence, the Law of Primacy, and the Law of Persistence. These laws are both general and self-evident. At first glance, they are so self-evident that you might say: 'I have known this all along.' My reply is: 'Of course you have known it all along. But there is a difference between knowing and knowing, between the passive knowing that allows us to persist in actions that are inconsistent with what we know, and the active knowing that helps us change the way we do things.' I believe that knowing the laws of choice behavior-really knowing them -- changes the way we do things. My crass but stringent criterion has been that a good theory should enable someone equipped with it to make more money than someone who isn't. I believe my theory has passed this test."
The past decade has witnessed a considerable upsurge of clinical and research interest in the problems of developmentally and physically the fields of psychology, disabled persons. Indeed, professionals from special education, rehabilitation, psychiatry, and social work have all directed attention to the development and implementation of evaluation and remedial programs. The heightened activity in this area is in part a result of early assessment research with these popUlations, which provided preliminary evidence of difficulties in social and emotional adjustment in many disabled individuals. In response to these findings, many intervention efforts have been implemented to deal with these issues and improve the life situation of the disabled. Also, there were indications that developmentally and physically disabled children often were deprived of adequate educations. As a result, legal and legislative initiatives have been enacted in recent years to make public education available to all students irrespective of disability. Central to all therapeutic and psychoeducational endeavors with the disabled is psychological evaluation. Only through careful and com prehensive psychological evaluation can areas of deficit as well as strengths be identified. Once treatment targets and goals have been ascertained, psychological evaluation is needed to determine the efficacy of intervention strategies. However, the field of psychological evalua tion, in general, and with disabled persons, in particular, has become highly specialized. This is largely a function of the changing roles of psychological evaluators."
Behavioral Forensics: Using Applied Behavior Analysis in Psychological Court Evaluations presents the first compendia on the application of behavioral principles for the assessment and analysis of criminal behavior in court-ordered psychological evaluations. The book explains criminal motivation, risk behaviors, custody, criminal responsibility, and competence to stand trial. BFA employs principles and techniques of standard behavioral assessment in deducing causal evidence from interview and psychometric data. Sections cover evidence-based concepts and principles of BFA vs. obsolete forensic evaluation models, also including ten case studies that illustrate BFA in pre and post-sentencing evaluations that demonstrate how to determine risk of criminal recidivism or competency. Considering the unprecedented numbers of psychologists turning to forensic work and influx of graduate programs offering degrees in criminal behavior analysis, this book is a timely resource for a variety of readers.
Sex is a fundamentally important biological variable. Recent years
have seen significant progress in the integration of sex in many
aspects of basic and clinical research, including analyses of sex
differences in brain function. Significant advances in the
technology available for studying the endocrine and nervous systems
are now coupled with a more sophisticated awareness of the
interconnections of these two communication systems of the body. A
thorough understanding of the current knowledge, conceptual
approaches, methodological capabilities, and challenges is a
prerequisite to continued progress in research and therapeutics in
this interdisciplinary area.
Neuroscience of Rule-Guided Behavior brings together, for the first time, the experiments and theories that have created the new science of rules. Rules are central to human behavior, but until now the field of neuroscience lacked a synthetic approach to understanding them. How are rules learned, retrieved from memory, maintained in consciousness and implemented? How are they used to solve problems and select among actions and activities? How are the various levels of rules represented in the brain, ranging from simple conditional ones if a traffic light turns red, then stop to rules and strategies of such sophistication that they defy description? And how do brain regions interact to produce rule-guided behaviour? These are among the most fundamental questions facing neuroscience, but until recently there was relatively little progress in answering them. It was difficult to probe brain mechanisms in humans, and expert opinion held that animals lacked the capacity for such high-level behaviour. However, rapid progress in neuroimaging technology has allowed investigators to explore brain mechanisms in humans, while increasingly sophisticated behavioral methods have revealed that animals can and do use high-level rules to control their behavior. The resulting explosion of information has led to a new science of rules, but it has also produced a plethora of overlapping ideas and terminology and a field sorely in need of synthesis. In this book, Silvia Bunge and Jonathan Wallis bring together the worlds leading cognitive and systems neuroscientists to explain the most recent research on rule-guided behavior. Their work covers a wide range of disciplines and methods, including neuropsychology, functional magnetic resonance imaging, neurophysiology, electroencephalography, neuropharmacology, near-infrared spectroscopy, and transcranial magnetic stimulation. This unprecedented synthesis is a must-read for anyone interested in how complex behaviour is controlled and organized by the brain.
Comprising well-known and obscure information, this compendium provides a historical context to the facts of Sigmund Freud's life, theories, and influence on society. Sigmund Freud is one of the most influential 20th-century intellectuals in Europe and the United States. His innovative theories and unprecedented practices are topics worthy of extensive review, but just as fascinating are the events of his life and the origins of his core beliefs. Freud's World: An Encyclopedia of His Life and Times organizes the important components of Freud's life and work in an encyclopedia format, enabling readers to quickly zero in on the particular ideas, individuals, and circumstances that contributed to his vast influence. Controversy about the scientific utility of psychoanalytic concepts is specifically addressed. Gathering a wide range of information into a single, easy-to-read volume, this book serves as an ideal starting point for any student interested in learning about Sigmund Freud. Hundreds of entries on the life and work of Sigmund Freud spanning over five decades Photographic portraits of various key figures A bibliography of sources for further reading on specific topics of interest
This guide is specifically designed for supervisors of trainees completing fieldwork requirements for the Board-Certified Behavior Analyst (BCBA) credential, to ensure a well-planned and well-documented fieldwork experience. Supervisors have a significant responsibility to plan, sequence, implement, and track their supervisee's fieldwork and skill acquisition. This guide was created to align with the Board-Certified Behavior Analyst Task List, providing a structured curriculum to support the many responsibilities of a supervisor, and covering a wide range of topics. The book includes instructions for group and individual supervision activities, homework activities for supervisees, and methods of assessing skills. It is designed to support the supervisor by covering all aspects key to supervision. Its many additional materials are designed to maximize the supervisor's use of time, and to gauge the effectiveness of their work. It is evidence-based and practically oriented, and will benefit the supervisor as well as the trainee.
Introduce the underlying principles and then the procedures behind behavior modification with Miltenberger's BEHAVIOR MODIFICATION: PRINCIPLES AND PROCEDURES, 7E. This precise, step-by-step approach clearly illustrates principles and procedures using numerous examples from current research, clinicals practice and everyday life. The author introduces the latest, practical information on the technologies used to measure and record behavior changes and implement assessment and intervention strategies. New content addresses verbal behavior and stimulus equivalence, while updated references highlight the latest research and developments from the field. This edition's new learning objectives direct the reader's attention to key material. Students can also use new self-assessment exercises, application and misapplication exercises, practice tests and three practice quizzes at the end of every chapter to ensure comprehension.
This book aims to contribute to the debate on European cultural policy and cultural diplomacy as well as to fill in the gap that exists in this under-researched field. Europe is still struggling in formulating its common cultural policy that will present Europe as a united and diverse entity to the world while the EU Member States invest efforts in promoting themselves only. This volume examines individual practices in 10 selected cases while the introduction study outlines main features of the EU cultural diplomacy.
The approach to psychology advocated by the radical behaviourists was often misunderstood and frequently gave rise to controversy. Originally published in 1974, this book introduced current research in operant conditioning and explains the attempt to understand behaviour inherent in such experiments at the time. After considering the philosophical context in which behaviouristic psychology developed, the author outlines the basic characteristics of operant research by reviewing single experiments on the effects of reinforcement on behaviour. Chapters on schedules of intermittent reinforcement extend this approach to more complex situations and emphasize that behaviour can be maintained and controlled in many different ways by environmental events. The author then discusses recent work on conditional reinforcement and on the discriminative control of behaviour and shows how operant research has changed our understanding of these important concepts in psychology. Subsequent chapters review research within the operant paradigm on the effects on behaviour of punishment, anxiety, aversive stimuli and drugs, again by emphasising the special contribution to these topics made by operant conditioning techniques and methodology. The final chapters consider the general implications of operant research for educational practice and for clinical psychology, and place this approach within the context of psychology as a whole. Dr Blackman argues that it should be recognized as one important attempt to further the scientific analysis of behaviour. This book, filled a long recognized need for an undergraduate text in this area at the time, and helped students form their own evaluation. Now it should be read in its historical context.
What does it mean to be white in a society that proclaims race meaningless yet is deeply divided by race? In the face of pervasive racial inequality and segregation, most whites cannot answer that question. Robin DiAngelo argues that a number of factors make this question difficult for whites miseducation about what racism is; ideologies such as individualism and colorblindness; defensiveness; and a need to protect (rather than expand) our worldviews. These factors contribute to what she terms white racial illiteracy. Speaking as a white person to other white people, Dr. DiAngelo clearly and compellingly takes readers through an analysis of white socialization. She describes how race shapes the lives of white people, explains what makes racism so hard for whites to see, identifies common white racial patterns, and speaks back to popular white narratives that work to deny racism. Written as an accessible introduction to white identity from an anti-racist framework, What Does It Mean To Be White? is an invaluable resource for members of diversity and anti-racism programs and study groups and students of sociology, psychology, education, and other disciplines.
Evolution and the Human-Animal Drive to Conflict examines how fundamental, universal animal drives, such as dominance/prevalence, survival, kinship, and "profit" (greed, advantage, whether of material or social nature), provide the basis for the evolutionary trap that promotes the unstable, conflictive, dominant-prone individual and group human behaviours. Examining this behavioural tension, this book argues that while these innate features set up behaviours that lean towards aggression influenced by social inequalities, the means implemented to defuse them resort to emotional and intellectual strategies that sponsor fanaticism and often reproduce the very same behaviours they intend to defuse. In addressing these concerns, the book argues that we should enhance our resources to promote solidarity, accept cultural differences, deter expansionist and uncontrolled profit drives, and achieve collective access towards knowledge and progress in living conditions. This entails promoting the redistribution of resources and creative labour access and avoiding policies that generate a fragmented world with collective and individual development disparities that invite and encourage dominance behaviours. This resource redistribution asserts that it is necessary to reformulate the global set of human priorities towards increased access to better living conditions, cognitive enhancement, a more amiable interaction with the ecosystem and non-aggressive cultural differences, promote universal access to knowledge, and enhance creativity and cultural convivence. These behavioural changes entail partial derangement of our ancestral animal drives camouflaged under different cultural profiles until the species succeeds in replacing the dominance of basic animal drives with prosocial, collective ones. Though it entails a formidable task of confronting financial, military, and religious powers and cultural inertias – human history is also a challenging, continuous experience in these domains – for the sake of our own self-identity and self-evaluation, we should reject any suggestion of not continuing embracing slowly constructing collective utopias channelled towards improving individual and collective freedom and creativeness. This book will interest academics and students in social, cognitive, and evolutionary psychology, the neurosciences, palaeoanthropology, philosophy, and anthropology.
When little things have big impacts. This book is for anyone who feels that they're sleepwalking through life, looking for answers to challenging emotions and the practical tools to begin living the life they want. 'How are you really feeling? A bit blah, meh or simply 'I don't actually know'. If this is your honest, knot-in-the-throat response, take a moment - breathe - and let me reassure you that it's not you, it's what's happened to you over the years. You can't quite put your finger on it, but somehow you just don't feel like you're thriving or truly participating in your own life. This is the result of a build-up of life's scrapes, papercuts and bruises that have left you feeling simply 'not ok'. Emotional illiteracy, microaggressions, challenging familial relationships, toxic positivity and gaslighting are some examples of what I call 'Tiny T' trauma - the impact of which often leads to problems such as high-functioning anxiety, languishing, perfectionism, comfort eating and sleep disturbance, to name but a few. We have been fooled into believing that 'Tiny T' trauma doesn't matter. There always seem to be huge, intractable problems in the world, so we tend to overlook those small, everyday injuries that drill down to your core. This leaves us with an undercurrent of constant melancholy and niggling pinpricks of anxiety, all wrapped up in the film of other people's Insta-perfect lives. But life doesn't have to be experienced in this suffocating way; we owe it to ourselves to develop Awareness, Acceptance, and take Action on our Tiny T trauma, no matter how 'small', and to start living every day as we deserve.'
This thoroughly revised new edition of a classic book provides a clinically inspired but scientifically guided approach to the biological foundations of human mental function in health and disease. It includes authoritative coverage of all the major areas related to behavioral neurology, neuropsychology, and neuropsychiatry. Each chapter, written by a world-renowned expert in the relevant area, provides an introductory background as well as an up-to-date review of the most recent developments. Clinical relevance is emphasized but is placed in the context of cognitive neuroscience, basic neuroscience, and functional imaging. Major cognitive domains such as frontal lobe function, attention and neglect, memory, language, prosody, complex visual processing, and object identification are reviewed in detail. A comprehensive chapter on behavioural neuroanatomy provides a background for brain-behaviour interactions in the cerebral cortex, limbic system, basal ganglia, thalamus, and cerebullum. Chapters on temperolimbic epilepsy, major psychiatric syndromes, and dementia provide in-depth analyses of these neurobehavioral entities and their neurobiological coordinates. Changes for this second edition include the reflection throughout the book of the new and flourishing alliance of behavioral neurology, neuropsychology, and neuropsychiatry with cognitive science;major revision of all chapters; new authorship of those on language and memory; and the inclusion of entirely new chapters on psychiatric syndromes and the dementias. Both as a textbook and a reference work, the second edition of Principles of Behavioral and Cognitive Neurology represents an invaluable resource for behavioural neurologists, neuropsychologists, neuropsychiatrists, cognitive and basic neuroscientists, geriatricians, physiatrists, and their students and trainees.
The development of behavior modification principles and procedures and the ensuing research have had a dramatic impact on services for mentally re tarded persons. This book is the second edition of a volume that is designed to update readers on some of these many developments. Although many of the chapter titles and authors from the first edition remain unchanged, we have added additional chapters to reflect new areas of research. The book is thus a critical review of this literature and, as such, provides essential and important notions about what we know and what can be done to expand our current knowledge. The authors of the chapters are all recognized experts who have been active in publishing in the research areas they critique. As a result, they have a good understanding of what are the major issues in the field. And because they are also active in service provision to persons with identified handicaps, their material will be especially useful to practitioners and, it is hoped, to those_ professionals who are working in the field in estab lishing data-based treatments. One important change in the field has concerned the terminology used to We are aware that persons with mental retar describe handicapped persons. dation are no longer referred to as "the mentally retarded," and although no disrespect is intended, for the sake of continuity the original title has been retained on the advice of the publisher."
Although we live in a technologically advanced society, superstition is as widespread as it has ever been. Far from limited to athletes and actors, superstitious beliefs are common among people of all occupations and every educational and income level. Here, Stuart Vyse investigates our proclivity towards these irrational beliefs. Superstitions, he writes, are the natural result of several well-understood psychological processes, including our human sensitivity to coincidence, a penchant for developing rituals to fill time (to battle nerves, impatience, or both), our efforts to cope with uncertainty, the need for control, and more. Vyse examines current behavioral research to demonstrate how complex and paradoxical human behavior can be understood through scientific investigation, while he addresses the personality features associated with superstition and the roles of superstitious beliefs in actions. Although superstition is a normal part of human culture, Vyse argues that we must provide alternative methods of coping with life's uncertainties by teaching decision analysis, promoting science education, and challenging ourselves to critically evaluate the sources of our beliefs.
This second edition of Bailey and Burch's best-selling 25 Essential Skills for the Successful Behavior Analyst is an invaluable guide to the professional skills required in the rapidly growing field of applied behavior analysis. The demands on professional behavior analysts, BCBAs and BCBA-Ds, are constantly increasing such that several new skills are required to keep up with new developments. Each chapter has been thoroughly updated and seven new chapters address recognizing the need to understand client advocacy, cultural responsiveness, and the movement toward diversity, equity, and inclusion in the field. The authors present five basic skills and strategy areas which each behavior analyst need to acquire: essential professional skills, basic behavioral repertoire, applying behavioral knowledge, vital work habits, and advanced skills. This book is organized around those five areas, with a total of 25 specific skills presented within those topics.
Primatology, Ethics and Trauma offers an analytical re-examination of the research conducted into the linguistic abilities of the Oklahoma chimpanzees, uncovering the historical reality of the research. It has been 50 years since the first language experiments on chimpanzees. Robert Ingersoll was one of the researchers from 1975 to 1983. He is well known for being one of the main carers and best friend of the chimpanzee, Nim Chimpsky, but there were other chimpanzees in the University of Oklahoma's Institute for Primate Studies, including Washoe, Moja, Kelly, Booee, and Onan, who were taught sign language in the quest to discover whether language is learned or innate in humans. Antonina Anna Scarna's expertise in language acquisition and neuroscience offers a vehicle for critical evaluation of those studies. Ingersoll and Scarna investigate how this research failed to address the emotional needs of the animals. Research into trauma has made scientific advances since those studies. It is time to consider the research from a different perspective, examining the neglect and cruelty that was inflicted on those animals in the name of psychological science. This book re-examines those cases, addressing directly the suffering and traumatic experiences endured by the captive chimpanzees, in particular the female chimpanzee, Washoe, and her resultant inability to be a competent mother. The book discusses the unethical nature of the studies in the context of recent research on trauma and offers a specific and direct psychological message, proposing to finally close the door on the language side of these chimpanzee studies. This book is a novel and groundbreaking account. It will be of interest to lay readers and academics alike. Those working as research, experimental, and clinical psychologists will find this book of interest, as will psychotherapists, linguists, anthropologists, historians of science and primatologists, as well as those involved in primate sanctuary and conservation.
Primatology, Ethics and Trauma offers an analytical re-examination of the research conducted into the linguistic abilities of the Oklahoma chimpanzees, uncovering the historical reality of the research. It has been 50 years since the first language experiments on chimpanzees. Robert Ingersoll was one of the researchers from 1975 to 1983. He is well known for being one of the main carers and best friend of the chimpanzee, Nim Chimpsky, but there were other chimpanzees in the University of Oklahoma's Institute for Primate Studies, including Washoe, Moja, Kelly, Booee, and Onan, who were taught sign language in the quest to discover whether language is learned or innate in humans. Antonina Anna Scarna's expertise in language acquisition and neuroscience offers a vehicle for critical evaluation of those studies. Ingersoll and Scarna investigate how this research failed to address the emotional needs of the animals. Research into trauma has made scientific advances since those studies. It is time to consider the research from a different perspective, examining the neglect and cruelty that was inflicted on those animals in the name of psychological science. This book re-examines those cases, addressing directly the suffering and traumatic experiences endured by the captive chimpanzees, in particular the female chimpanzee, Washoe, and her resultant inability to be a competent mother. The book discusses the unethical nature of the studies in the context of recent research on trauma and offers a specific and direct psychological message, proposing to finally close the door on the language side of these chimpanzee studies. This book is a novel and groundbreaking account. It will be of interest to lay readers and academics alike. Those working as research, experimental, and clinical psychologists will find this book of interest, as will psychotherapists, linguists, anthropologists, historians of science and primatologists, as well as those involved in primate sanctuary and conservation.
This volume, a collection of papers presented at the 1988 biennial conference of the International Society for Comparative Psychology in Australia, affirms how comparative psychology can help confront global environmental problems by analyzing and comparing the behavior of humans and animals. This often complex relationship is clarified and given fresh insight as each contributor examines a particular aspect pertaining to the ecology of Australia. The continuities and discontinuities in the evolutionary patterns of animal species, the impact of human knowledge and use of animals on the ecological balance, and the need for collaborative efforts to effect change figure prominently in the study, and confirm the book's worldwide scope. Much of the reported work in this volume details data collected from Australian aboriginal sources, which trace the behavior development of many native species. Comparative psychology's respect for indigenous people's knowledge and technology with regard to the use of natural resources is thereby evident, and proves crucial to the study's commitment to the renewal of environmental stability. Australia may be the focus of this conference, but the conclusions drawn have worldwide ramifications. By reading this volume, one finds clues to the nature of a people's knowledge and values and the need for diverse populations to learn from each other in order to survive.
Evolution and the Human-Animal Drive to Conflict examines how fundamental, universal animal drives, such as dominance/prevalence, survival, kinship, and "profit" (greed, advantage, whether of material or social nature), provide the basis for 'the evolutionary trap' that promotes the unstable, conflictive, dominant-prone individual and group human behaviours. Examining this behavioural tension, the book argues that while these innate features set up behaviours that lean towards aggression influenced by social inequalities, the means implemented to defuse them resort to emotional and intellectual strategies that sponsor fanaticism and often reproduce the very same behaviours they intend to defuse. In addressing these concerns, the book argues that we should enhance our resources to promote solidarity, accept cultural differences, deter expansionist and uncontrolled profit drives, and achieve collective access towards knowledge and progress in living conditions. This entails promoting the redistribution of resources and creative labour access and avoiding policies that generate a fragmented world with collective and individual development disparities that invite and encourage dominance behaviours.This resource redistribution asserts that it is necessary to reformulate the global set of human priorities towards increased access to better living conditions, cognitive enhancement, a more amiable interaction with the ecosystem and non-aggressive cultural differences, promote universal access to knowledge and enhance creativity and cultural convivence. These behavioural changes entail partial derangement of our ancestral animal drives camouflaged under different cultural profiles until the species succeeds in replacing the dominance of basic animal drives with prosocial, collective ones. Though it entails a formidable task of confronting financial, military, and religious powers and cultural inertias - human history is also a challenging, continuous experience in these domains - for the sake of our own self-identity and self-evaluation we should reject any suggestion of not continuing embracing slowly constructing collective utopias channelled towards improving individual and collective freedom and creativeness. This book will interest academics and students in social, cognitive, and evolutionary psychology, the neurosciences, paleoanthropology, philosophy, and anthropology.
Disneyization of Drug Use offers an innovative, ground-up understanding of the atypical patterns of illegal drug use that often permeate multi-day party zones such as nightlife tourist resorts and music festivals. Drawing on ethnographic research conducted over three summers in Ibiza, the book contextualizes the drug and alcohol-related experiences of tourists and seasonal workers operating in the island's infamously hedonistic party spaces. Through an innovative application of Alan Bryman's (2004) seminal work, The Disneyization of Society, the book argues how the same marketing principles that generate consumption in the legal economy of Disney theme parks also drives illicit drug use in Ibiza and music festivals, where the line between legal and illegal substances rapidly blurs to the point of collapse. This highly innovative book offers rich insights into the complex interplay between drug and alcohol use, agency, pleasure, risk, consumerism, and social context. It will be of great appeal to academics and students interested in the fields of cultural criminology, deviant leisure, drug and alcohol studies, youth culture, and ethnographic research methods.
* The book explores the mental health experiences of suffering and healing of accident survivors with locomotor disability in India. * It provides a holistic understanding of disability experience by delving deeper into the socio-political discourses of having an impairment * Will be of interest to students, teachers and researchers of psychology, health psychology, disability studies, sociology, mental health, and well-being across UK and US. It will also be of interest to psychologists, counsellors, mental health professionals, policymakers and those interested in disability studies. |
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