A host of special methodological issues arise in any discussion of research on human behavior. This practical new volume addresses many of those questions with 19 superb contributions from leading experts in the field. The text evaluates specific strategies and techniques used in laboratory settings, including - reinforcement and punishment - stimulus control - behavioral pharmacology - and methodologies concerning verbal and social behavior, among others. The book includes 135 illustrations and a notable Appendix that offers the APA's ethical guidelines for research with human subjects.

Defining planning as an inherent aspect of human life, Branch presents conclusions reached from 20 previous volumes dealing with different aspects and applications of planning, as well as from actual professional planning experiences. He shows how planning has been a directive force during human evolution and an intrinsic element in human reactions, actions, and activities.

Focusing on the existing situation in the United States, he examines the major difficulties confronting the country with respect to planning: problems of communication, poor legislative performance, educational deficiencies, and cultural materialism. Branch presents the fullest explanation available in the literature today of planning and its place in society, and he concludes with an examination of the potentialities and limitations of existing planning in America and its relation to human behavior.

Focusing on patients with severe impairments, including mixed and multiple diagnoses, this volume describes how behavior therapy fits into the clinical environment. Psychiatrists, medical clinicians, and residents will appreciate the in-depth coverage of a broad range of difficult issues.

Executive behavior is simply what managers do. But what do they do? To answer this question, Kelly reviews the observational studies of managerial behavior made in the 1950s and 1960s by H. Mintzberg and S. Carlson, among others, and updates the record by including research of the 1980s and 1990s. This hard data of scientific observation is compared to and contrasted with the soft data of top manager interviews and CEO biographies, which includes material on Lee Iacocca, John Akers, Steven Jobs, John Sculley, and Jack Welch. To get these facts and fictions of executive life together in a meaningful and understandable way, this book develops a new view of executive behavior, which focuses on two paradigms: the classical and existential models of the manager.

In the classical approach, the manager plans, organizes, leads, and evaluates (POLEs). Both observational studies and the soft data of interviews and biographies shows the executive to be a much more intuitive person who engages in fleeting, superficial, and often distracting interactions with his or her peers and subordinates. Inevitably, such a life-style makes the manager into a gamesman---an existential player in a life in which chance and choice are vital elements in forming the corporate vision. To make this vision a reality, the existential executive employs a transformational style of leadership. This book focuses on four levels of management: chief executives, general managers, middle managers, and supervisors. Among the issues explored in depth are transformational leadership, selection of CEOs, the drama of executive meetings, and the executive of the future. Ideal as a supplemental reading for courses in organizational behavior and management, this book is also an important resource for consultants and executives who are involved in management development and selection who seek an in-depth, balanced view of the modern manager.

In May 1986, the Association for Behavior Analysis (ABA) established a task force on the right to effective behavioral treatment. The mandate of this task force was to identify and delineate specific rights as they apply to behavioral treatment. Impetus for this project came in part from the controversy over the use of aversive procedures, which some held had no place in treatment and, with evolution of the treatment process, were no longer necessary. In con trast, others cited evidence that programs based on positive reinforcement alone were sometimes not effective in treating severe problems. These re searchers and practitioners desired to ensure that clients and guardians be permitted to choose treatments that included punishment procedures when assessments warranted their use. The first editor approached Ogden Lindsley, president of ABA, about establishing a task force to examine this isuse. The ABA council decided to broaden the mandate to include an examination of clients' right to effective behavioral treatment in general. The first editor was asked to chair the task force and appointed Saul Axelrod, Jon S. Bailey, Judith E. Favell, Richard M. Foxx, and 0. Ivar Lovaas as members. Brian A. Iwata was appointed liaison by the ABA council."

What can the evolution of animal behaviour tell us about human behaviour? More specifically, how good an account of animal behaviour can we give in terms of evolution, and how do humans fit in with or deviate from the pattern established for other animals? The biological approach to the study of animal behaviour has important implications for psychology, but it is distinctly different. Originally published in 1984, this book provides a basic introduction to biological theories about behaviour, from the classic ethological tradition of Lorenz and Tinbergen to the later sociobiological approach. The principles of experimentation and research involved are assessed critically, especially with regard to their implications for the study of human behaviour. Written specifically for those with little biological knowledge, this book will still be of interest to students of biology and introductory psychology alike.

This is the golden age of cognitive therapy. Its popularity among society and the professional community is growing by leaps and bounds. What is it and what are its limits? What is the fundamental nature of cognitive therapy? It is, to my way of thinking, simple but profound. To understand it, it is useful to think back to the history of behavior therapy, to the basic development made by Joseph Wolpe. In the 1950s, Wolpe astounded the therapeutic world and infuriated his colleagues by finding a simple cure for phobias. The psychoanalytic establishment held that phobias-irrational and intense fear of certain objects, such as cats-were just surface manifesta tions of deeper, underlying disorders. The psychoanalysts said their source was the buried fear in male children of castration by the father in retaliation for the son's lust for his mother. For females, this fear is directed toward the opposite sex parent. The biomedical theorists, on the other hand, claimed that some as yet undiscovered disorder in brain chemistry must be the underlying problem. Both groups insisted that to treat only the patient's fear of cats would do no more good than it would to put rouge over measles. Wolpe, however, reasoned that irrational fear of something isn't just a symptom of a phobia; it is the whole phobia."

This book has grown out of our individual experiences as well as our shared ones; out of our differences as well as our commonalities; and out of our conflicts as well as our convergences. Among us there are dif ferences in gender; in individual, family, community, and racial histo ries; in life experiences, identities, and career paths; and even in reasons for writing this book. Of course there are also commonalities. We enjoy one another's company; we enjoy working together; and we feel en riched from our collaboration. We have written this book out of our complete selves, not just our professional selves. The original objective of our book was to present to practitioners of psychotherapy, trainers of psychotherapists, and psychotherapy stu dents a model of conducting psychotherapy that actively acknowledges and builds upon the ethnic and racial heritage of both therapist and client. We have found that to fulfill that objective we need also to acknowledge and build upon the psychological ecology of the therapist and client; and we also need to outline the kind of research necessary if we are to develop and evaluate the perspectives presented here. Those perspectives are embodied in what we have come to call the ethnic validity model (EVM) of psychotherapy."

A useful tool for practitioners, researchers, theorists, and advanced students, Handbook of Sexual Assault analyzes the nature and extent of the problem of sexual offending and classifies the types of offenders according to an empirically developed system. In addition, contributors present the theories of the etiology and maintenance of sexual offending; offer various perspectives and factors relevant to accurate assessment; and detail contemporary treatment procedures.

This book is one additional indication that a new field of study is emerging within the social sciences, if it has not emerged already. Here is a sampling of the fruit of a field whose roots can be traced to the earliest medical writings in Kahun Papyrus in 1900 B.C. In this document, according to Ilza Veith, the earliest medical scholars described what was later identified as hysteria. This description was long before the 1870s and 1880s when Char cot speculated on the etiology of hysteria and well before the first use of the term traumatic neurosis at the turn of this Century. Traumatic stress studies is the investigation of the immediate and long-term psychosocial consequences of highly stressful events and the factors that affect those consequences. This definition includes three primary elements: event, conse quences, and causal factors affecting the perception of both. This collection of papers addresses all three elements and collectively contributes to our understanding and appreciation of the struggles of those who have en dured so much, often with little recognition of their experiences."

The last two decades have seen unprecedented increases in health care costs and, at the same time, encouraging progress in psychotherapy research. On the one hand, accountability, cost-effectiveness, and efficiency have now become commonplace terms for providers of mental health services whereas, on the other hand, an increasingly voluminous literature has emerged supporting the effectiveness of a number of types of psychotherapies. There now exists the possibility for the design and delivery of mental health services that-drawing upon this literature-more closely approximate empirically established data concerning the appropriateness and effectiveness of psychotherapy. The Handbook of the Brief Psychotherapies is intended to capture one major thrust of this movement: the development of a group of empirically grounded, time-limited therapies all sharing a common interest in the clinical utilization of a structured focus and an emphasis on time and action. For many years, professional self-interest, competing theoretical para digms, and the vagaries of practice, wisdom, and clinical myth have influenced the practice of psychotherapy. A critical questioning of the resulting, predomi nantly nondirective, open-ended, and global therapies has led to a growing emphasis on action-oriented, problem-focused, time-limited therapies. Yet, ironically, this interest in the brief psychotherapies has not so much involved a radical departure from traditional therapeutic modalities as it has emphasized a new pragmatism about how time, action, and structure operate in life as well as in therapy."

During the past several decades, the field of mental health care has expanded greatly. This expansion has been based on greater recognition of the prevalence and treatability of mental disorders, as well as the availability of a variety of forms of effective treatment. Indeed, throughout this period, our field has witnessed the introduction and the wide spread application of specific pharmacological treatments, as well as the development, refinement, and more broadly based availability of behavioral, psychodynamic, and marital and family interventions. The community mental health center system has come into being, and increasing numbers of mental health practitioners from the fields of psychiatry, psychology, social work, nursing, and related professional disciplines have entered clinical practice. In concert with these developments, powerful sociopolitical and socioeconomic forces-including the deinstitutionalization movement of the late 1960s and early 1970s and the cost-containment responses of the 1980s, necessitated by the spiraling cost of health care-have shaped the greatest area of growth in the direction of outpatient services. This is particularly true of the initial assessment and treatment of nonpsychotic mental disorders, which now can often be managed in ambulatory-care settings. Thus, we decided that a handbook focusing on the outpatient treatment of mental disorders would be both timely and useful. When we first began outlining the contents of this book, the third edition of the American Psychiatric Association's Diagnostic and Statistical Manual of Mental Disor ders (DSM-III) was in its fourth year of use."

Human factors, also known as human engineering or human factors engineering, is the application of behavioral and biological sciences to the design of machines and human-machine systems. Automation refers to the mechanization and integration of the sensing of environmental variables, data processing and decision making and mechanical action. This book deals with all the issues involved in human-automation systems from design to control and performance of both humans and machines.

Author Henry D. Schlinger, Jr., provides the first text to demonstrate how behavior analysis-a natural science approach to human behavior-can be used to understand existing research in child development. The text presents a behavior-analytic interpretation of fundamental research in mainstream developmental psychology, offering a unified theoretical understanding of child development. Chapters examine mnemonic, motor, perceptual, cognitive, language, and social development.

It is clear that child and adolescent psychiatric disorders impose a heavy burden of suffering. Recent large-scale community epidemiological studies suggest that as many as 20% of children and adolescents in the general population may have clinically important mental disorders. These disorders are accompanied by associated impairments in various domains of the child's life, resulting in lowered life quality for the child and his or her family. In addition, for some conditions, the onset of the disorder in childhood heralds a lifetime of serious psychosocial disturbance for a significant subgroup of affected children. For instance, about 40% of children seen in clinic settings with conduct disorder in late childhood and early adolescence will have serious psychiatric disorders in adult life. Finally, the heavy burden of suffering of these conditions is indicated by the large amounts of both human and financial resources devoted to their assessment and treatment. There is a pressing need in the field for effective treatments (that is, those that have been shown to do more good than harm) that will result in a significant reduction in the burden of suffering resulting from these disorders. Further, these effective interventions must be readily available and acceptable to clini cians in the settings in which children with mental disorders (and their families) seek care. This book addresses an important need in the treatment field."

Reknowned authorities offer the first international handbook on anxiety and phobic disorders in children and adolescents. Using DSM-IV and ICD classifications, this comprehensive and up-to-date volume addresses issues related to diagnostic classification, epidemiolgy, etiology, assessment, and treatment. With its case studies, this volume makes a practical reference for clinicians, researchers, and students.

Very few books deal with the unconscious mind--the right side of the brain--and how advertising affects and directs it. This one does exactly that. Psychologist Maddock and his co-author Fulton give the readers a clear understanding of how the mind works, based on up-to-date research, and a new way to understand human motivation and behavior. Drawing unqiuely from medicine, clinical psychology, and the practice of marketing, they combine insights and principles that will provide advertisers with almost a blueprint for executing creative strategies and developing marketing plans with a better chance of success. In so doing the authors make clear that marketing to the mind is a diagnostic technique, a way to quickly and inexpensively analyze consumer resistance. With concepts, theories, and research clearly laid out, the authors show how the technique can be applied to a variety of products and services. A practical and engrossing book for the advertising and marketing community, and for teachers, consultants, and students too.

Maddock and Fulton introduce a third dimension to marketing and a completely new marketing theory based totally upon unconscious motivation. Most marketing theory deals with conscious, rational motivators while the unconscious motivators are overlooked or ignored. Marketers often complain that they cannot get beyond consumers' rationalizations. The authors correct this by looking at the right side of the brain--the side of the brain that, according to latest empirical research, has been shown to be heavily involved in the mediation of emotion. "Marketing to the Mind" introduces a new hierarchy of consumer motives, then shows how they tie into product benefits, how they cause consumers to act, and then how marketers can address them. They validate their approach to the unconscious by offering a unique right brain market research technique, and show how it is applied to various consumer activities, such as casinos, food service, cosmetics, fashions, health care--and even to the question: Why do people still visit Elvis and Graceland? (That chapter alone will provide marketers with unusually useful information). Clearly written, authoritative, and simply fascinating reading, "Marketing to the Mind" will prove to be of special value to all those involved in the creation, development, and selling of goods and services.

Benjamin B. Weybrew has developed the ABC model of stress built upon a foundation of nearly three decades of stress research with nuclear submariners. With its connotation as a fundamental or elementary principle of stress dynamics, the ABC model is based upon three basic concepts in learning and vector psychology: Antecedent conditions, Behavior, and Consequences. This model integrates Lewin's topological psychology with the major learning and perceptual theories. One of the major features of the book is the inclusion of preventive and therapeutic strategies for acute and chronic Patterns of Stress Reactivity or POSR. These intervention techniques have heuristic value for the researcher and teacher alike, while being described in language readily understood by the lay reader.

To sum up, the ABC model of stress is based upon three basic facts of human behavior: (1) a person's behavior has a directional component symbolized by vectors in ABC; (2) these goal-directed vectors contain channelled energy; and (3) when this energy intersects environmental impediments or barriers (stressors) of differing degrees of permeability or inertia, then POSR of varying intensity are likely to occur. Stress management strategies are straightforward, beginning with the identification and ranking of stressors and then applying the most appropriate of the thirty-six intervention procedures described in the book. Suitable for all stress researchers and for psychologists who deal with the management of stress, as well as graduate students.

By the end of his long life, B. F. Skinner (1904-1990) had become one of the most influential and best known of psychologists (Gilgen, 1982; Heyduke & Fenigstein, 1984). An important feature of the approach to the study of behavior that he championed, behavior analysis, is the intensive study of individual subjects over time. This approach, which is characterized by the use of within-subject experimental designs, repeated and direct measures of behavior, and graphic analysis of data, stands in marked contrast to the research methods favored by many nonbehavioral psychologists. Skinner discussed the advantages of his approach in a number of books (e.g., Skinner, 1938, 1953, 1979), but never devoted a book to methodology. Sidman (1960) and Johnson and Pennypack (1993b) did devote books to behavior analytic research methodology. These books are of excep tionally high quality and should be read carefully by anyone interested in behavior analysis. They are sophisticated, however, and are not easy reads for most neophyte behaviorists. Introductory-level books devoted entirely to methods of applied behavior analysis (e.g., Kazdin, 1982; Barlow & Hersen, 1984) are easier to understand, but somewhat limited in coverage."

First published in 1978, this study considers the impact of dissenting voices upon literature, religion and politics in order to reassess the nonconformist contribution to English culture from the eighteenth century through to the twentieth. This historical survey takes into the account the contribution of a wealth of seminal literary figures such as the poets Isaac Watts, Charles Wesley and William Blake; and the novelists Elizabeth Gaskell, George Elliot, Mark Rutherford and D. H. Lawrence. However, far from consigning his study merely to literature, Davie also includes important orators like Robert Hall; scientists like Michael Farraday and Philip Gosse; political activists like Joseph Priestly, and soldiers like Orde Wingate. Unitarians, Sandemanians, Wesleyan Methodists and the Plymouth Brethren are considered, as well as the older denominations.

Drawing on their extensive teaching experience, the authors bring the content to life using humorous and engaging language and show students how the principles of behavior relate to their everyday lives. The text's tried-and-true pedagogy make the content as clear as possible without oversimplifying the concepts. Each chapter includes study objectives, key terms, and review questions that encourage students to check their understanding before moving on, and incorporated throughout the text are real-world examples and case studies to illustrate key concepts and principles.This edition also features a new full-color design and nearly 400 color figures, tables, and graphs. The text is carefully tailored to the length of a standard academic semester and how behavior analysis courses are taught, with each section corresponding to a week's worth of coursework, and each chapter is integrated with the task list for Behavior Analyst Certification Board (BACB) certifications.

Numerous challenges exist in respect to integrating work and family institutions and there is remarkable cross-national variation in the ways that societies respond to these concerns with policy. This volume examines these concerns by focusing on cross-national variation in structural/cultural arrangements. Consistent support is found in respect to the prospects of expanding resources for working families both in the opportunity to provide care, as well as to remain integrated in the workforce. However, the studies in this volume offer qualifiers, explaining why some effects are not as strong as might be hoped and why effects are sometimes restricted to particular classifications of workers or families. It is apparent that, when different societies implement similar policies, they do not necessarily do so with the same intended outcomes, and usage is mediated by how policies are received by employers and workers. The chapters in this book speak to the merits of international comparative analysis in identifying the strategies, challenges and benefits of providing resources to workers and their families. This book was originally published as a special issue of Community, Work & Family.

One of the most puzzling problems of our time is society's changing attitude toward truth and lying. Are we experiencing the breaking down of our moral values as many ethicists claim or are we confronted with a new moral paradigm? Serban explores the new moral relativism within the context of the unprecedented social-political and technological advances of the last decades. With the classical values under siege, a new concept of right and wrong has emerged based on a blurred distinction between truth and falsehood. Many forms of lying are considered subjective truth. Political correctness and spinning are part of the social interaction promoted by lawyers, politicians, activist judges, media, among others.

Serban documents that man, in the process of pursuing his goals, tends to manipulate others. Adapting through deception, particularly in crisis, is part of our animal heritage. Our thought processes, protective of our emotions and self-image, are perfectly adapted for the task of lying. Historically, people have always lied, regardless of social-moral restraints and legal prohibitions. Man--to successfully compete in this rapidly changing world full of conflicts, duplicity, and half-truths--either have to learn the new rules of self-protection in the social game of manipulative interaction or become losers. Psychiatrists, sociologists, psychologists, social workers, legal professionals, all other students of human behavior and also general readers interested in understanding the dynamic of social deception will find the work of particular value.