This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.

Ithiel de Sola Pool was a distinguished scholar of the political process, and one of the most original thinkers in the development of an integrated social science. This volume focuses upon his contributions to the development of research methods that deepen our understanding of human behaviour. The book is divided into five parts treating the analysis of communications, computer simulation, forecasting, network theory, and the social sciences in political contexts. The first part considers the problems and possibilities of analysis raised by the unprecedented quantity of data made available by widespread and improved communications technology; what should be counted and how should inferences be made. Part two explores computer simulation in the study of presidential election patterns and how it can provide in-depth analyses of crisis situations in history. Part three focuses on strategies for predicting the future of international politics and methods to forecast the impacts of new communications technologies, while part four offers a rigorous analysis of domestic and global contact networks and the so-called "small world" phenomenon. Part five is concerned with external challenges to the use of social science to create more humane politics, including the question of value neutrality, ideology, "deconstructive" critical theory, and threats by government to the health of universities. In a concluding essay Lloyd Etheredge draws upon Pool's work to discuss several new ways in which the methods treated in this volume can be applied to contemporary social change.

Teachers in mainstream schools are increasingly confronted with children with severe emotional and behavioural difficulties, for whose performance and effect on the rest of the class they are held accountable. Often exclusion seems to be the only option. This book shows that it is not. It provides a concise, clearly written guide to the major approaches which can be used to deal with emotional and behavioural difficulties - their possibilities and their pitfalls. It will be invaluable reading for special needs coordinators, individual teachers reflecting on the issue in their own classrooms and heads wishing to establish whole school approaches to the problem.

The revolution in media technologies and the political upheavals intertwined with them demand a new media ethics. Given the power of global media corporations and the high-speed electronics of media technologies worldwide, more and more people are either brought together through dialogue and communication technologies or assimilated by them into a dominant culture. In cultural conflict all over the world, people tend to emphasize absolute differences when they express themselves, and under conditions of censorship and oppression citizens are increasingly prone to violence. To take seriously dramatic technological changes in a complicated world of cultural diversity, media ethics does not simply need to be updated but moved forward in a new intercultural direction. The Ethics of Intercultural Communication presents a futuristic model for doing so. Focusing on Oriental and Western cultures, the book's key case studies are China, North America, and Europe, where intercultural issues are relevant to an increasingly borderless world. Chapters focusing on a single nation or culture analyze findings from a cross-cultural perspective. Comparative studies appeal to transnational theories and norms. Multi-ethnic voices in any community are increasingly understood as essential for a healthy society, and the media's ability to represent these voices well is an important arena for professional development and for enriching media codes of ethics. The news media are responsible for mapping the profound changes taking place and this book teaches us how.

First published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.

When working with children, an understanding of the social interactions and relationships which influence emotional growth and learning is essential. Emotional Growth and Learning clarifies these processes and serves as a practical and theoretical resource for the training of teachers and other professionals. Paul Greenalgh draws on case studies from his own experience to illustrate the relevant concepts of Jungian, psychoanalytic and humanistic psychology . Individual and group exercises help adults to explore their own participation in the growth and learning processes and the book's multi-disciplinary approach and accessible style will appeal to teachers, parents and those working in clinical psychology, counselling and social work.

First Published in 2004. "The Face of Fashion" is a study of fashion and the body which aims to establish the relations between codes and systems of clothing and the conduct of everyday life. Jennifer Craik questions the trickle-down theory that fashion is dictated by elite designers and opinion leaders with evidence of a trickle-up effect from sub-cultures, mass consumer behaviour and everyday bricolage of fashion items. The text addresses the neglected area of men's fashion, as well as women's fashion, within a broad examination of the role of fashion in gender identity. The argument is developed through a number of key agencies and processes: consumerism and everyday fashion; the iconization of the body through fashion models and photography; the use of cosmetics to "make-up" the body; the nexus between fashion and gender; the changing fashions in underwear and swimwear as maps of the revealed body. These topics are approached from an interdisciplinary perspective that treats fashion systems as ethnographic traces of the cultural projection of the body.

Originally published in 1980, this volume explores some of the dramatic and exciting changes that had taken place in the field of conditioning in the 15 years prior to publication. The usefulness of a particular learning procedure, second-order conditioning, is explored in three aspects of the learning process: (1) the measurement of learning; (2) the circumstances that produce associative learning; and (3) the content of that learning. The usefulness of this new paradigm is documented with the results of experiments that had grown out of the author's programmatic work at the time. Completely new results were published for the first time, in an attempt to demonstrate the power of this particular learning procedure in elucidating fundamental questions about the nature of learning.

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Ballet Body Narratives is an ethnographic exploration of the social world of classical ballet and the embodiment of young ballet dancers as they engage in "becoming a dancer" in ballet school in England. In contrast to the largely disembodied sociological literature of the body, this book places the corporeal body as central to the examination and reveals significant relationships between body, society and identity. Drawing on academic scholarship as well as rich ballet body narratives from young dancers, this book investigates how young ballet dancers' bodies are lived, experienced and constructed through their desire to become performing ballet dancers as well as the seductive appeal of the ballet aesthetic. Pierre Bourdieu's critique of the perpetuating social order and his theoretical framework of field, habitus and capital are applied as a way of understanding the social world of ballet but also of relating the ballet habitus and belief in the body to broader social structures. This book examines the distinctiveness of ballet culture and aspects of young ballet dancers' embodied identity through a central focus on the ballet body.

Social research yields knowledge which powerfully affects our daily lives. The 'facts' it generates shape not just how we see ourselves and others, but also whether or not we see the existing status quo as normal, just and legitimate. This book examines and questions the methods used by social researchers to produce such knowledge. It focuses chiefly on research into human sexuality and madness. It introduces and critically assesses everything from survey methods to participant observation. It opens up broader philosophical debates about the nature of knowledge, and highlights issues surrounding the ethics and politics of research. The book looks at the research community and the research process in detail before moving on to examine the main techniques used in social research: * the use of official statistics * the survey method * interviewing * laboratory observation * ethnography * the use of documentary sources * textual analysis. By exploring both technical and conceptual problems in the work of researchers like Freud and Kinsey, and by considering the difficulties faced by researchers concerned with phenomena such as rape, witch hunts and prostitution this book makes methodological issues both interesting and accessible.

These two companion volumes provide a comprehensive review and critical evaluation of the major DSM-III and DSM-III-R child disorders. Their major goal is to provide diagnostic and assessment guidelines that are based on scientific literature in specific clinical domains. Each chapter contains a discussion of the historical background of a particular diagnosis, definitional issues, a critical but selective review of the literature addressing the diagnosis in question, proposed changes in the diagnostic criteria based on the available literature, and proposed assessment models and methods based on the designated criteria. Given the scientific bases for many of these discussions of diagnostic criteria, these two volumes will serve professionals and graduate students in a wide variety of fields: clinical child psychology, child psychiatry, pediatrics, pediatric and school psychology, special education, social work, and other child mental health specialties.

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

Originally published in 1961, this was a time when for most laymen the science of behaviour hardly existed. Few people had any clear idea of its methods, its history or, above all, its significance. The work of the behaviourists was almost unknown, yet this was a science which offered the hope of profound insights into the human mind. Broadbent shows how behaviourism had grown towards such sophisticated developments from the beginnings of such men as Watson and Pavlov. The reissue of this title is an opportunity for people to see how Broadbent's early work influenced the future of psychology.

First Published in 1999. This is Volume I of ten in the Physiological Psychology series. Written in 1930, this book is an attempt to define the nature of feeling, that which in ordinary language is called pleasure and pain, or in more technically psychological terms the affective side of the 'mental life.

The opening of the former Soviet Union to the West has provided an opportunity to describe Russian human factors/ergonomics and to compare American theories and methods with it. Although this book is principally dedicated to describing the theory of activity as it applies to issues of design and training, it is also offered to a general audience of psychologists and interested lay readers. This theory studies the goal-directed behavior of man and attempts to integrate the cognitive, motivational, and behavioral aspects of activity into a holistic system. Such fundamental notions as goal, action, and self-regulation are described and analyzed from totally different theoretical points of view. This is the first comprehensive, systematic description of the theory of activity in the English language. Existing attempts to translate the theory of activity into English suffer from certain limitations. Among them, the theory of activity -- considered one of the more important accomplishments of Soviet psychological science -- has an extensive history dating back to the work of Vygotsky and his students. Subsequent development of the theory by other well-known Soviet psychologists and psychophysiologists took place within different schools with some significant differences. In the former Soviet Union, psychological theory could not be advanced unconnected to Marxist-Leninist ideology. Accordingly, theoretical formulations were subject to their own version of "political correctness." Books published in this field were addressed only to other scientists with backgrounds in the field. Moreover, the translation of the technical terms in Russian psychology frequently resist translation in the absence of the context of the debates in which they were being used. Thus, simple translation of books in this field as they were written in a specialized and politicized environment for Russian audiences is really not a particularly sensible or worthwhile undertaking. This book is addressed in the first instance to Western psychologists. It compares, among other things, analyses of work from the former Soviet Union with the work from the West. Applications of activity theory to design and learning were paramount in the Soviet Union. Using their own theoretical perspective, the authors provide a comparative analysis of the various schools working in activity theory. They hope that this book may facilitate the exchange of ideas between Russian psychological scientists and Western psychologists working in ergonomics, human factors, industrial/organizational psychology, education, learning, and related areas where the theory of activity may find general application. This book's authors attempt to provide a contribution not only to science but also to history. Western researchers have strongly influenced Russian work, but because of negative political pressure in the former USSR, the flow of concepts was one-sided. Russian ergonomists received so much from American and Western sources that it is now important to give something back. Despite the considerable similarity between Russian and American theories and methods, the special "spin" the former put on their work may stimulate new thinking on the part of their American colleagues.

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Originally published in 1985, this title was a retrospective appreciation of the late Richard L. Solomon. His pre- and postdoctoral students from past years presented the 22 papers which are published in this volume. The book reflects the breadth of Solomon's impact through his teaching and research. The first part contains a chapter that provides a bit of history in a retrospective appreciation of the several foci of Solomon's research career. This chapter sets the stage for those that follow and reduces their diversity by providing a degree of historical understanding. The second part on the role of properties of fear contains chapters that address various issues associated with the role of conditioned fear. The third part contains papers that address cognitive, information-processing issues in the context of Pavlovian conditioning of appetitive and aversive events, reasoning and timing. The fourth part continues the exploration of the phenomenon of learned helplessness first discovered in Solomon's laboratory. The fifth part addresses various issues associated with the Solomon and Corbit opponent-process theory of motivation and affect. The final part, on applications to human and cultural issues, contains chapters on such diverse subjects as cross-cultural analyses of aggressive behavior in children, the analysis of resistance to change in industrial organizations, the concept of liberty in formulating research issues in developmental psychology, and the status of free will in modern American psychology.

The Church and wider society in Northeast India have witnessed a number of shifts in ethnic identity and the resultant inter-ethnic conflicts since the 1980s are threatening the peaceful co-existence of various ethnic groups. Caught up in the throes of such ethnic turmoil, people of the region are confronted with two options. On the one hand, there is a need to safeguard their respective ethnic identities against the dominant hegemony; on the other, there is a need to promote a peaceful co-existence amongst diverse ethnic groups. These twin challenges, in their turn, confront the Northeast Indian tribal theologies by posing a series of questions with serious implications: how is one to maintain a balance between these two conflicting identities? What should the priority be: preserved ethnic identity or ethnic blending? In all this, what is the role of tribal theology? Notwithstanding the importance of safeguarding ethnic identity, this book focuses on the urgent necessity of promoting a peaceful co-existence among diverse ethnic groups by exploring their various tribal theologies and cultural standpoints and finding a common base.

In Addictive Behaviors in Women, leading experts from psychiatry, psychology, sociology, and social work concisely review the addictive process and the characteristic behaviors of women who are dependent on alcohol and/or drugs. Topics include why women smoke, the role of personality in female addiction, sexuality issues in chemically dependent women, dieting and alcohol use in women, alcohol's role in sexual assault, and the impact of drug abuse on the family and pregnancy.
Addictive Behaviors in Women illuminates the causes and effects of the many lifestyle decisions women make that lead to addiction to drugs, work, sex, gambling, or to any of the many other elective aspects of our lives. It shows how addictive decisions can be avoided and/or treated, thereby making women's lives safer, more productive, and healthier.

First Published in 1999. This is Volume XXVII of twenty-eight in the Psychoanalysis series. Written around 1920, this book attempts at interpreting human conduct from the psychoanalytical point of view. The unconscious and involuntary play a tremendous part in human life, the more tremendous as they usually masquerade as conscious and voluntary.

First published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

Through narrative analysis, Ordinary Theologies highlights the intersectionality of gender, race, and religio-spirituality. It examines the relationship of past and current religio-spiritual leadership understandings that contest the status quo in U.S. schools. The historicity and analysis of gender and race contributes to reconceptualizing educational and leadership by emphasizing the voices of Black female leaders, voices that provide alternative understandings of schooling, stressing the importance of gendered and raced voices in administration, and questioning formulaic models of leadership and the research that reifies them.

A Secret World is a valuable contribution to the field of Family Therapy. Looks at the history and origins of celibacy, discusses its role in the priesthood, and considers the psychological aspects of celibacy.

A tapestry of rich and varied perspectives drawn from a remarkable event. The Brief Therapy Congress, sponsored by the Milton H. Erickson Foundation, brought together over 2200 therapists and an impressive faculty that included J. Barber, J. Bergman, S. Budman, G. Cecchin, N. Cummings, S. de Shazer, A. Ellis, M. Goulding, J. Gustafson, J. Haley, C. Lankton, S. Lankton, A. Lazarus, C. Madanes, W. O'Hanlon, P. Papp, E. Polster, E. Rossi, P. Sifneos, H. Strupp, P. Watzlawick, J. Weakland, M. Yapko and many more.