This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.

"This is a highly readable and very interesting book that opens a new chapter in thinking about international health form a public health perspective. It makes a compelling case for not only understanding the health problem but the health context. This means looking at policies and politics that are upstream from where the problem is typically addressed. This book will give a new and clear direction to teaching and responding to public health issues in developing countries. It is chock full of examples that illustrate the important principles, values, and lessons that are nicely elaborated in the book. For anyone interested in making a difference in the public health of the developing world, this book will be a vital resource."

?Lawrence Wallack, Portland State University

"This excellent text is targeted to those with little international experience and those unfamiliar with social and behavioral approaches to enhancing public health. The book clearly explicates social and behavioral approaches to resolving health problems in global terms."

?Noreen M. Clark, PhD, University of Michigan School of Public Health

"John Elder pulls together the story of communication and public health. This book will be a unique guide for both health professionals, and communication students to the ideas and programs that have shaped the past thirty years. It goes beyond the story of advertising and campaigns and exposes the real contribution of social marketing and social advocacy to some of the biggest public health success stories of our time." ?William Smith, Academy for Educational Development, Washington, D.C.

This volume emphasizes experience in behavior change programs for the prevention and control of the world?s biggest killers: malnutrition, respiratory infections, diarrhea, vaccine-preventable diseases, wasteful fertility, HIV/AIDS, and tobacco use. These programs are linked to theories and models that most typically frame them: health communications and social marketing, learning theory, media advocacy, and community self-control. Descriptions of programs and related literature presented in the book were selected essentially for how well they represent the application of a theory to a specific health or disease target.

Ithiel de Sola Pool was a distinguished scholar of the political process, and one of the most original thinkers in the development of an integrated social science. This volume focuses upon his contributions to the development of research methods that deepen our understanding of human behaviour. The book is divided into five parts treating the analysis of communications, computer simulation, forecasting, network theory, and the social sciences in political contexts. The first part considers the problems and possibilities of analysis raised by the unprecedented quantity of data made available by widespread and improved communications technology; what should be counted and how should inferences be made. Part two explores computer simulation in the study of presidential election patterns and how it can provide in-depth analyses of crisis situations in history. Part three focuses on strategies for predicting the future of international politics and methods to forecast the impacts of new communications technologies, while part four offers a rigorous analysis of domestic and global contact networks and the so-called "small world" phenomenon. Part five is concerned with external challenges to the use of social science to create more humane politics, including the question of value neutrality, ideology, "deconstructive" critical theory, and threats by government to the health of universities. In a concluding essay Lloyd Etheredge draws upon Pool's work to discuss several new ways in which the methods treated in this volume can be applied to contemporary social change.

Teachers in mainstream schools are increasingly confronted with children with severe emotional and behavioural difficulties, for whose performance and effect on the rest of the class they are held accountable. Often exclusion seems to be the only option. This book shows that it is not. It provides a concise, clearly written guide to the major approaches which can be used to deal with emotional and behavioural difficulties - their possibilities and their pitfalls. It will be invaluable reading for special needs coordinators, individual teachers reflecting on the issue in their own classrooms and heads wishing to establish whole school approaches to the problem.

First published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.

These two companion volumes provide a comprehensive review and critical evaluation of the major DSM-III and DSM-III-R child disorders. Their major goal is to provide diagnostic and assessment guidelines that are based on scientific literature in specific clinical domains. Each chapter contains a discussion of the historical background of a particular diagnosis, definitional issues, a critical but selective review of the literature addressing the diagnosis in question, proposed changes in the diagnostic criteria based on the available literature, and proposed assessment models and methods based on the designated criteria. Given the scientific bases for many of these discussions of diagnostic criteria, these two volumes will serve professionals and graduate students in a wide variety of fields: clinical child psychology, child psychiatry, pediatrics, pediatric and school psychology, special education, social work, and other child mental health specialties.

When working with children, an understanding of the social interactions and relationships which influence emotional growth and learning is essential. Emotional Growth and Learning clarifies these processes and serves as a practical and theoretical resource for the training of teachers and other professionals. Paul Greenalgh draws on case studies from his own experience to illustrate the relevant concepts of Jungian, psychoanalytic and humanistic psychology . Individual and group exercises help adults to explore their own participation in the growth and learning processes and the book's multi-disciplinary approach and accessible style will appeal to teachers, parents and those working in clinical psychology, counselling and social work.

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

This is the first book-length work to integrate the insights of cognitive science fully into economics. It reviews a wide range of related work in both fields and proposes new approaches to choice theory, rationality, and interaction (equilibrium) that are consistent with the limited cognitive capacity of real human beings. While joining with neoclassical economics in supporting the validity of supply-and-demand theory where it is literally applicable, McCain challenges most neoclassical theory, especially monopoly, oligopoly, and general equilibrium theory and welfare economics. His work aims to further and unite recent notions of behavioral and social economics.

This important work will be of interest to behavioral, social, and Keynesian economists, as well as other social scientists and philosophers interested in economic phenomena.

First Published in 2004. "The Face of Fashion" is a study of fashion and the body which aims to establish the relations between codes and systems of clothing and the conduct of everyday life. Jennifer Craik questions the trickle-down theory that fashion is dictated by elite designers and opinion leaders with evidence of a trickle-up effect from sub-cultures, mass consumer behaviour and everyday bricolage of fashion items. The text addresses the neglected area of men's fashion, as well as women's fashion, within a broad examination of the role of fashion in gender identity. The argument is developed through a number of key agencies and processes: consumerism and everyday fashion; the iconization of the body through fashion models and photography; the use of cosmetics to "make-up" the body; the nexus between fashion and gender; the changing fashions in underwear and swimwear as maps of the revealed body. These topics are approached from an interdisciplinary perspective that treats fashion systems as ethnographic traces of the cultural projection of the body.

The EBBS Publications Series is designed to provide researchers and students with authoritative, topical reviews of major areas in the brain and behaviour sciences. Each volume includes specially commissioned and edited chapters by leading researchers, presented in a lively and accessible style ideal for the non-specialist. The study of appetite is of major interest to psychologists and neuroscientists, and is understood to involve components relating to both disciplines. Psychological research looks at the cues which guide appetitive behaviour, and the cognitive mechanisms used to interpret cues and influence choice of action. Neuroscience research looks at the neural substrates for these behavioural processes. This is the first volume to bring the two perspectives together covering the areas of eating, drinking, sexual behaviour, drug addiction, and gambling. It will be of interest to behavioural researchers in general, and to clinicians interested in abnormal forms of appetite.

Social research yields knowledge which powerfully affects our daily lives. The 'facts' it generates shape not just how we see ourselves and others, but also whether or not we see the existing status quo as normal, just and legitimate. This book examines and questions the methods used by social researchers to produce such knowledge. It focuses chiefly on research into human sexuality and madness. It introduces and critically assesses everything from survey methods to participant observation. It opens up broader philosophical debates about the nature of knowledge, and highlights issues surrounding the ethics and politics of research. The book looks at the research community and the research process in detail before moving on to examine the main techniques used in social research: * the use of official statistics * the survey method * interviewing * laboratory observation * ethnography * the use of documentary sources * textual analysis. By exploring both technical and conceptual problems in the work of researchers like Freud and Kinsey, and by considering the difficulties faced by researchers concerned with phenomena such as rape, witch hunts and prostitution this book makes methodological issues both interesting and accessible.

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

Originally published in 1980, this volume explores some of the dramatic and exciting changes that had taken place in the field of conditioning in the 15 years prior to publication. The usefulness of a particular learning procedure, second-order conditioning, is explored in three aspects of the learning process: (1) the measurement of learning; (2) the circumstances that produce associative learning; and (3) the content of that learning. The usefulness of this new paradigm is documented with the results of experiments that had grown out of the author's programmatic work at the time. Completely new results were published for the first time, in an attempt to demonstrate the power of this particular learning procedure in elucidating fundamental questions about the nature of learning.

""Control," a strongly written work of careful scholarship, will be a critical part of that continuing discussion and it deserves the attention of all historians of the discipline. Readers will be rewarded with important insights."--"Theory & Psychology"

"As a history of behavioral psychology, . . . the book is excellent."
, "American Journal of Psychology"

"[A] highly readable, at times entertaining, yet eminently scholarly book."
"--History and Philosophy of Psychology Bulletin"

""Mills presents an interesting, readable, and erudite summary of a large and unwieldyliterature.""
"--Choice"

Behaviorism has been the dominant force in the creation of modern American psychology. However, the unquestioned and unquestioning nature of this dominance has obfuscated the complexity of behaviorism.

Control serves as an antidote to this historical myopia, providing the most comprehensive history of behaviorism yet written. Mills successfully balances the investigation of individual theorists and their contributions with analysis of the structures of assumption which underlie all behaviorist psychology, and with behaviorism's role as both creator and creature of larger American intellectual patterns, practices, and values.

Furthermore, Mills provides a cogent critique of behaviorists' narrow attitudes toward human motivation, exploring how their positivism cripples their ability to account for the unobservable, inner factors that control behavior. Control's blend of history and criticism advances our understanding not only of behaviorism, but also the development of social science and positivism in twentieth-century America.

First published in 1991, Homelessness and Drinking conveys multitude of information about a homeless drinking population in Anchorage, Alaska. The data presented were obtained from day-to-day observations of individuals using a Sleep-Off Center. Bernard Segal discusses themes like descriptive analysis of clients using the sleep-off centre; analysis of drinking and drug-taking behaviour among homeless; intervention and treatment of the homeless alcoholic; and assessment of treatment outcome, to showcase that when people become homeless and attached to alcohol, it then becomes extremely difficult to separate the drinker from alcohol. This book is an essential read for students and scholars of addiction studies, psychology, sociology, and behavioural studies.

Economists have often been accused of failing to take full account of culture and social norms in their explanations of human behaviour. Cultural factors are playing an increasingly important role in economic theorizing and are achieving greater recognition as determinants of economic performance. As such these volumes will be a landmark and will provide easy access to the most important articles in this expanding field. The first volume focuses on modelling the social and cultural aspects of an individual's behaviour. In the second volume this theme develops to consider cooperation in the economic system and the role of culture in supporting this system. The articles in these volumes explore a diverse range of issues including: * the differences in achievements between ethnic groups * the differences between firms from different countries * the links between religion, community, ethnicity and economic performance. * the influences of leadership, peer pressure, entrepreneurship, envy, status-seeking and self esteem.

Written by world-renowned Behavior Scientist, Israel Goldiamond - Explores the definitions and wide-ranging behaviors exhibited during mental health disorders through a lens of radical behaviorism Will appeal to anyone working in the analysis of, and clinical interventions in, mental health

The opening of the former Soviet Union to the West has provided an opportunity to describe Russian human factors/ergonomics and to compare American theories and methods with it. Although this book is principally dedicated to describing the theory of activity as it applies to issues of design and training, it is also offered to a general audience of psychologists and interested lay readers. This theory studies the goal-directed behavior of man and attempts to integrate the cognitive, motivational, and behavioral aspects of activity into a holistic system. Such fundamental notions as goal, action, and self-regulation are described and analyzed from totally different theoretical points of view. This is the first comprehensive, systematic description of the theory of activity in the English language. Existing attempts to translate the theory of activity into English suffer from certain limitations. Among them, the theory of activity -- considered one of the more important accomplishments of Soviet psychological science -- has an extensive history dating back to the work of Vygotsky and his students. Subsequent development of the theory by other well-known Soviet psychologists and psychophysiologists took place within different schools with some significant differences. In the former Soviet Union, psychological theory could not be advanced unconnected to Marxist-Leninist ideology. Accordingly, theoretical formulations were subject to their own version of "political correctness." Books published in this field were addressed only to other scientists with backgrounds in the field. Moreover, the translation of the technical terms in Russian psychology frequently resist translation in the absence of the context of the debates in which they were being used. Thus, simple translation of books in this field as they were written in a specialized and politicized environment for Russian audiences is really not a particularly sensible or worthwhile undertaking. This book is addressed in the first instance to Western psychologists. It compares, among other things, analyses of work from the former Soviet Union with the work from the West. Applications of activity theory to design and learning were paramount in the Soviet Union. Using their own theoretical perspective, the authors provide a comparative analysis of the various schools working in activity theory. They hope that this book may facilitate the exchange of ideas between Russian psychological scientists and Western psychologists working in ergonomics, human factors, industrial/organizational psychology, education, learning, and related areas where the theory of activity may find general application. This book's authors attempt to provide a contribution not only to science but also to history. Western researchers have strongly influenced Russian work, but because of negative political pressure in the former USSR, the flow of concepts was one-sided. Russian ergonomists received so much from American and Western sources that it is now important to give something back. Despite the considerable similarity between Russian and American theories and methods, the special "spin" the former put on their work may stimulate new thinking on the part of their American colleagues.

First Published in 1999. This is Volume I of ten in the Physiological Psychology series. Written in 1930, this book is an attempt to define the nature of feeling, that which in ordinary language is called pleasure and pain, or in more technically psychological terms the affective side of the 'mental life.

Originally published in 1968, this book was an experimental investigation into some personality characteristics associated with three types of child problem behaviour. The behaviour of the children in school is described, and their underlying personality needs, as evinced by the stories they told to the author, are assessed. The behaviour at home of the asthmatic and road accident children is examined and their early developmental history traced. The part played by prolonged environmental stress, constitutional vulnerability and transitory needs is considered.

Originally published in 1961, this was a time when for most laymen the science of behaviour hardly existed. Few people had any clear idea of its methods, its history or, above all, its significance. The work of the behaviourists was almost unknown, yet this was a science which offered the hope of profound insights into the human mind. Broadbent shows how behaviourism had grown towards such sophisticated developments from the beginnings of such men as Watson and Pavlov. The reissue of this title is an opportunity for people to see how Broadbent's early work influenced the future of psychology.

The Handbook of Program Development for Health Behavior Research and Practice guides the reader from program development theory through program activity analysis and selection, immediate impact studies, and intermediate and long-term outcome measurement. The handbook consists of five parts, providing a wealth of information about:

- The history and rationale for engaging in health behavior program development, including a case study that shows how to apply the six-step program development model and ways of surmounting the hurdles to engaging in program development

- The role of theory in program development, the use of assessment studies to fill in gaps in theory regarding what leads to health-related behavior, and many issues and resources relevant to pooling information about prior interventions

- Perceived efficacy (i.e. concept evaluation) methods of activity selection, including verbal and paper-and-pencil methods of selecting potentially useful activities

- Immediate-impact studies of activities and program creation

- Ways to find immediate-outcome measures that predict longer-term outcome measures, and future issues to consider in the arena of health behavior program development.

Each section consists of an overview; one or more commentaries from recognized theorists, researchers, and practitioners in the health field, and case studies that provide guidelines on addressing relevant aspects of program development. These case studies will provide useful information for discussion, research, and application. In all, this handbook provides 20 chapters of detailed and useful information for researchers, academics, public health practitioners, students, policymakers, and those who engage in any aspect of health program development or evaluation.