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Books > Language & Literature > Literature: texts > Essays, journals, letters & other prose works > From 1900

Mr. Associated Press - Kent Cooper and the Twentieth-Century World of News (Hardcover): Gene Allen Mr. Associated Press - Kent Cooper and the Twentieth-Century World of News (Hardcover)
Gene Allen
R3,067 R1,864 Discovery Miles 18 640 Save R1,203 (39%) Ships in 9 - 17 working days

Between 1925 and 1951, Kent Cooper transformed the Associated Press, making it the world's dominant news agency while changing the kind of journalism that millions of readers in the United States and other countries relied on. Gene Allen's biography is a globe-spanning account of how Cooper led and reshaped the most important institution in American--and eventually international--journalism in the mid-twentieth century. Allen critically assesses the many new approaches and causes that Cooper championed: introducing celebrity news and colorful features to a service previously known for stodgy reliability, pushing through disruptive technological innovations like the instantaneous transmission of news photos, and leading a crusade to bring American-style press freedom--inseparable from private ownership, in Cooper's view--to every country. His insistence on truthfulness and impartiality presents a sharp contrast to much of today's fractured journalistic landscape. Deeply researched and engagingly written, Mr. Associated Press traces Cooper's career as he built a new foundation for the modern AP and shaped the twentieth-century world of news.

Der Newsroom in Der Unternehmenskommunikation - Wie Sich Themen Effizient Steuern Lassen (German, Paperback, 1. Aufl. 2016... Der Newsroom in Der Unternehmenskommunikation - Wie Sich Themen Effizient Steuern Lassen (German, Paperback, 1. Aufl. 2016 ed.)
Christoph Moss
R1,283 Discovery Miles 12 830 Ships in 10 - 15 working days
Recherchieren - Klassisch - Online - Crossmedial (German, Paperback, 2015 ed.): Markus Kaiser Recherchieren - Klassisch - Online - Crossmedial (German, Paperback, 2015 ed.)
Markus Kaiser
R698 Discovery Miles 6 980 Ships in 10 - 15 working days
Journalismus Und Public Relations - Theoriegeschichte Zweier Weltgesellschaftlicher Errungenschaften (German, Paperback, 2015... Journalismus Und Public Relations - Theoriegeschichte Zweier Weltgesellschaftlicher Errungenschaften (German, Paperback, 2015 ed.)
Manfred Ruhl
R1,143 Discovery Miles 11 430 Ships in 10 - 15 working days
Die Spatentscheider - Medieneinflusse auf kurzfristige Wahlentscheidungen (German, Paperback, 2013 ed.): Carsten Reinemann,... Die Spatentscheider - Medieneinflusse auf kurzfristige Wahlentscheidungen (German, Paperback, 2013 ed.)
Carsten Reinemann, Marcus Maurer, Thomas Zerback, Olaf Jandura
R1,162 Discovery Miles 11 620 Ships in 10 - 15 working days

Wahlen werden in Deutschland mittlerweile massgeblich von Personen entschieden, die sich erst kurz vor der Wahl auf eine Partei festlegen. Wer aber sind diese Spatentscheider und wie treffen sie ihre Wahl? Sind ihre Entscheidungen irrational und impulsiv oder im Gegenteil besonders gewissenhaft und daher verzoegert? Welche Informationen ziehen sie heran und sind sie besonders anfallig fur Medieneinflusse? Um diese und weitere Fragen zu beantworten, haben die Autoren im Bundestagswahlkampf 2009 eine Mehr-Methoden-Studie durchgefuhrt. Darin verknupfen sie eine reprasentative Panel-Befragung mit einer Inhaltsanalyse der Wahlkampfberichterstattung sowie einer Realtime-Response-Studie zum TV-Duell.

Grundlagen des Journalismus (German, Paperback, 2013 ed.): Christoph Neuberger, Peter Kapern Grundlagen des Journalismus (German, Paperback, 2013 ed.)
Christoph Neuberger, Peter Kapern
R768 Discovery Miles 7 680 Ships in 10 - 15 working days

Journalismus und Journalismusforschung: Meistens stehen beide Bereiche unverbunden nebeneinander. Hier setzt das Autorenteam dieses Bandes an: Es greift zentrale Fragen und Probleme der journalistischen Praxis auf, die mit Beispielen illustriert werden, und analysiert sie mit Hilfe von Theorien und empirischen Ergebnissen der Kommunikationswissenschaft. Was ist Qualitat im Journalismus, wie lasst sie sich messen und sicherstellen? Welche Erwartungen hat das Publikum, und uber welche Kanale haben die Redaktionen Zugang zu ihrem Publikum? Ausserdem geht der Band auf die drangenden Zukunftsfragen des Journalismus ein

Hidden Agendas (Paperback, Reissue): John Pilger Hidden Agendas (Paperback, Reissue)
John Pilger 3
R548 R495 Discovery Miles 4 950 Save R53 (10%) Ships in 9 - 17 working days

The model for this volume is the enormously successful Vintage Original DISTANT VOICES (93,000 copies sold to date). It will gather together essays on a range of subjects including Burma,Fleet Street, East Timor,Vietnam today,the media and UK politics. 'Pilger is the closest we have to the great correspondents of the 1930s...The Truth in his hands is a weapon,to be picked up and brandished and used in the struggle against evil and injustice' GUARDIAN

Ryszard Kapuscinski - Biography of a Writer (Hardcover): Beata Nowacka, Zygmunt Ziatek Ryszard Kapuscinski - Biography of a Writer (Hardcover)
Beata Nowacka, Zygmunt Ziatek; Translated by Lindsay Davidson
R1,730 Discovery Miles 17 300 Ships in 9 - 17 working days

An award-winning writer and a candidate for the Nobel Prize for Literature, Ryszard Kapuscinski (1932-2007) was a celebrated Polish journalist and author. Praised for the lengths to which he would go to get a story, Kapuscinski gained an extraordinary knowledge of the major global events of the second half of the twentieth century and shared it with his diverse audience. The first posthumous monograph on the writer's life and work, Ryszard Kapuscinski confronts the mixed reception of Kapuscinski's tendency to merge the conventions of reportage with the artistry of literature. Beata Nowacka and Zygmunt Ziatek discuss the writer's accounts of the decolonization of Africa and his work in Asia and South America between 1956 and 1981, a period during which Kapuscinski reported on twenty-seven revolutions and coups. They argue that the journalistic tradition is not in conflict with Kapuscinski's meditations on the deep meanings of these events, and that his first-person involvement in his text was not an indulgence detracting from his journalistic adventures but a well-thought-out conception of eyewitness testimony, developing the moral and philosophical message of the stories. Exploring the whole of Kapuscinski's achievements, Nowacka and Ziatek identify a constant tension between a strictly journalistic position and what in Poland is called literary reportage, located on the border between journalism and artistic prose. Kapuscinski's desire and dedication to make more of journalistic writing is the driving force behind the excellence and readability that have made his legendary books so controversial - and so widely celebrated.

A Century of Repression - The Espionage Act and Freedom of the Press (Paperback): Ralph Engelman, Carey Shenkman A Century of Repression - The Espionage Act and Freedom of the Press (Paperback)
Ralph Engelman, Carey Shenkman
R653 Discovery Miles 6 530 Ships in 9 - 17 working days

A Century of Repression offers an unprecedented and panoramic history of the use of the Espionage Act of 1917 as the most important yet least understood law threatening freedom of the press in modern American history. It details government use of the Act to control information about U.S. military and foreign policy during the two World Wars, the Cold War, and the War on Terror. The Act has provided cover for the settling of political scores, illegal break-ins, and prosecutorial misconduct.

Blood Barrios - Dispatches from the World's Deadliest Streets (Paperback): Alberto Arce Blood Barrios - Dispatches from the World's Deadliest Streets (Paperback)
Alberto Arce; Translated by John Washington, Daniela Ugaz 1
R524 Discovery Miles 5 240 Ships in 10 - 15 working days

Winner of the 2018 PEN Translates Award for Non-Fiction Features illustrations by the Honduran artist German Andino Welcome to a country that has a higher casualty rate than Iraq. Wander streets considered the deadliest in the world. Wake up each morning to another batch of corpses - sometimes bound, often mutilated - lining the roads; to the screeching blue light of police sirens and the huddles of 'red journalists' who make a living chasing after the bloodshed. But Honduras is no warzone. Not officially, anyway. Ignored by the outside world, this Central American country is ravaged by ultra-violent drug cartels and an equally ruthless, militarised law force. Corruption is rife and the justice system is woefully ineffective. Prisons are full to bursting and barrios are flooded with drugs from South America en route to the US. Cursed by geography, the people are trapped here, caught in a system of poverty and cruelty with no means of escape. For many years, award-winning journalist Alberto Arce was the only foreign correspondent in Tegucigalpa, Honduras's beleaguered capital, and he witnessed first-hand the country's descent into anarchy. Here, he shares his experiences in a series of gripping and atmospheric dispatches: from earnest conversations with narcos, taxi drivers and soldiers, to exposes of state corruption and harrowing accounts of the aftermath of violence. Provocative, revelatory and at time heart-rending, Blood Barrios shines a light on the suffering and stoicism of the Honduran people, and asks the international community if there is more that they can do.

The People V. O.J. Simpson (Paperback): Jeffrey Toobin The People V. O.J. Simpson (Paperback)
Jeffrey Toobin 1
R350 R320 Discovery Miles 3 200 Save R30 (9%) Ships in 9 - 17 working days

Now a major BBC TV series. The definitive account of the O. J. Simpson trial, The People V. O.J. Simpson is a prodigious feat of reporting that could have been written only by the foremost legal journalist of our time. First published less than a year after the infamous verdict, Jeffrey Toobin explores the secret dealings and manoeuvring on both sides of the case, and how a combination of the prosecution's over-confidence, the defence's shrewdness, and the Los Angeles Police Department's incendiary history with the city's African-American community, gave a jury what it needed: reasonable doubt. Rich in character, as propulsive as a legal thriller, this enduring narrative continues to shock and fascinate with its candid depiction of the human drama that upended the world. The People V. O.J. Simpson tells the whole story, from the murders of Nicole Brown Simpson and Ronald Goldman to the ruthless gamesmanship behind the scenes of the trial of the century.

El Otro Lado (Spanish, Paperback): Mariana Enriquez El Otro Lado (Spanish, Paperback)
Mariana Enriquez
R953 Discovery Miles 9 530 Ships in 10 - 15 working days
Citizens of Scandal - Journalism, Secrecy, and the Politics of Reckoning in Mexico (Hardcover): Vanessa Freije Citizens of Scandal - Journalism, Secrecy, and the Politics of Reckoning in Mexico (Hardcover)
Vanessa Freije
R3,348 Discovery Miles 33 480 Ships in 18 - 22 working days

In Citizens of Scandal, Vanessa Freije explores the causes and consequences of political scandals in Mexico from the 1960s through the 1980s. Tracing the process by which Mexico City reporters denounced official wrongdoing, she shows that by the 1980s political scandals were a common feature of the national media diet. News stories of state embezzlement, torture, police violence, and electoral fraud provided collective opportunities to voice dissent and offered an important, though unpredictable and inequitable, mechanism for political representation. The publicity of wrongdoing also disrupted top-down attempts by the ruling Partido Revolucionario Institucional to manage public discourse, exposing divisions within the party and forcing government officials to grapple with popular discontent. While critical reporters denounced corruption, they also withheld many secrets from public discussion, sometimes out of concern for their safety. Freije highlights the tensions-between free speech and censorship, representation and exclusion, and transparency and secrecy-that defined the Mexican public sphere in the late twentieth century.

Built on a Lie - The Rise and Fall of Neil Woodford and the Fate of Middle England's Money (Paperback): Owen Walker Built on a Lie - The Rise and Fall of Neil Woodford and the Fate of Middle England's Money (Paperback)
Owen Walker
R323 R296 Discovery Miles 2 960 Save R27 (8%) Ships in 9 - 17 working days

'This is a must read!' Vince Cable, former leader of the Liberal Democrats 'Reads like a rip roaring tale of a corporate high wire act' John McDonnell, former Shadow Chancellor 'Should be sold with a bottle of blood-pressure pills' Edward Lucas, The Times The proud owner of a sprawling GBP14m estate in the Cotswolds, boasting a stable of eventing horses, a fleet of supercars and neighbouring the royal family, Neil Woodford was the most celebrated and successful British investor of his generation. He spent years beating the market; betting against the dot com bubble in the 1990s and the banks before the financial crash in 2008, making blockbuster returns for his investors and earning himself a reputation of 'the man who made Middle England rich'. But, in 2019, after a stream of poorly-judged investments, Woodford's asset management company collapsed, trapping hundreds of thousands of rainy-day savers in his flagship fund and hanging GBP3.6 billion in the balance. In Built on a Lie, Financial Times reporter Owen Walker reveals the disastrous failings of Woodford, the greed at the heart of his operation, the flaws of an industry in thrall to its star performers and the dangers of limited regulation. With exclusive access to Woodford's inner circle, Walker will reveal the full, jaw-dropping story of Europe's biggest investment scandal in a decade. 'Vital financial journalism with heart' Emma Barnett, broadcaster

The Changing of the Guard - the British army since 9/11 (Hardcover): Simon Akam The Changing of the Guard - the British army since 9/11 (Hardcover)
Simon Akam
R748 R654 Discovery Miles 6 540 Save R94 (13%) Ships in 9 - 17 working days

A TLS and a Prospect Book of the Year A revelatory, explosive new analysis of the military today. Over the first two decades of the twenty-first century, Britain has changed enormously. During this time, the British Army fought two campaigns, in Iraq and Afghanistan, at considerable financial and human cost. Yet neither war achieved its objectives. This book questions why, and provides challenging but necessary answers. Composed from assiduous documentary research, field reportage, and hundreds of interviews with many soldiers and officers who served, as well as the politicians who directed them, the allies who accompanied them, and the family members who loved and - on occasion - lost them, it is a strikingly rich, nuanced portrait of one of our pivotal national institutions in a time of great stress. Award-winning journalist Simon Akam, who spent a year in the army when he was 18, returned a decade later to see how the institution had changed. His book examines the relevance of the armed forces today - their social, economic, political, and cultural role. This is as much a book about Britain, and about the politics of failure, as it is about the military.

The Voice - 40 years of Black British Lives (Hardcover): The Voice The Voice - 40 years of Black British Lives (Hardcover)
The Voice; Foreword by Lenny Henry
R586 R527 Discovery Miles 5 270 Save R59 (10%) Ships in 9 - 17 working days

Launched at the 1982 Notting Hill Carnival, The Voice newspaper captured and addressed a generation figuring out what it meant to be Black and British. Written for and by Black people, the newspaper shone a light on systematic injustices as well as celebrating Black Britain's success stories. From hard hitting news reports covering the murder of Stephen Lawrence to championing the likes of Sir Lewis Hamilton and Idris Elba, the newspaper has campaigned, celebrated and educated people for the last forty years. As well as celebrating amazing successes in sport, politics and the arts, The Voice documented everyday life in the community, from the emergence of a Black middle class in the '90s and the achievements of Black entrepreneurs to how different facets of the community were explored in contemporary music and literature. Since its small beginnings in Hackney, The Voice has also become a fantastic training ground for prominent journalists and figures including former politician Trevor Phillips, broadcaster Rageh Omaar and writer Afua Hirsch. Today, The Voice is Britain's longest running and only Black newspaper. Told through news reports, editorials and readers' personal letters, this emotive book documents the social history of Black Britain over the last four decades. Each chapter is illustrated with amazing newspaper pages from The Voice's extensive archives as well as iconic and dramatic front covers from 1982 to the present day. With a foreword from Sir Lenny Henry and written by former and current Voice journalists, this powerful book is a celebration of the ground-breaking paper which gave a voice to the voiceless.

The Superwoman and Other Writings by Miriam Michelson (Paperback): Lori Harrison-Kahan The Superwoman and Other Writings by Miriam Michelson (Paperback)
Lori Harrison-Kahan; Miriam Michelson; Introduction by Lori Harrison-Kahan; Foreword by Joan Michelson
R1,115 Discovery Miles 11 150 Ships in 18 - 22 working days

The Superwoman and Other Writings by Miriam Michelson is the first collection of newspaper articles and fiction written by Miriam Michelson (1870-1942), best-selling novelist, revolutionary journalist, and early feminist activist. Editor Lori Harrison-Kahan introduces readers to a writer who broke gender barriers in journalism, covering crime and politics for San Francisco's top dailies throughout the 1890s, an era that consigned most female reporters to writing about fashion and society events. In the book's foreword, Joan Michelson-Miriam Michelson's great-great niece, herself a reporter and advocate for women's equality and advancement-explains that in these trying political times, we need the reminder of how a ""girl reporter"" leveraged her fame and notoriety to keep the suffrage movement on the front page of the news. In her introduction, Harrison-Kahan draws on a variety of archival sources to tell the remarkable story of a brazen, single woman who grew up as the daughter of Jewish immigrants in a Nevada mining town during the Gold Rush. The Superwoman and Other Writings by Miriam Michelson offers a cross-section of Michelson's eclectic career as a reporter by showcasing a variety of topics she covered, including the treatment of Native Americans, profiles of suffrage leaders such as Susan B. Anthony and Charlotte Perkins Gilman, and police corruption. The book also traces Michelson's evolution from reporter to fiction writer, reprinting stories such as ""In the Bishop's Carriage"" (1904), a scandalous picaresque about a female pickpocket; excerpts from the Saturday Evening Post series, ""A Yellow Journalist"" (1905), based on Michelson's own experiences as a reporter in the era of Hearst and Pulitzer; and the title novella, The Superwoman, a trailblazing work of feminist utopian fiction that has been unavailable since its publication in The Smart Set in 1912. Readers will see how Michelson's newspaper work fueled her imagination as a fiction writer and how she adapted narrative techniques from fiction to create a body of journalism that informs, provokes, and entertains, even a century after it was written.

Becoming the News - How Ordinary People Respond to the Media Spotlight (Hardcover): Ruth Palmer Becoming the News - How Ordinary People Respond to the Media Spotlight (Hardcover)
Ruth Palmer
R3,944 Discovery Miles 39 440 Ships in 18 - 22 working days

What does it feel like to be featured, quoted, or just named in a news story? A refugee family, the survivor of a shooting, a primary voter in Iowa-the views and experiences of ordinary people are an important component of journalism. While much has been written about how journalists work and gather stories, what do we discover about the practice of journalism and attitudes about the media by focusing on the experiences of the subjects themselves? In Becoming the News, Ruth Palmer argues that understanding the motivations and experiences of those who have been featured in news stories-voluntarily or not-sheds new light on the practice of journalism and the importance many continue to place on the role of the mainstream media. Based on dozens of interviews with news subjects, Becoming the News studies how ordinary people make sense of their experience as media subjects. Palmer charts the arc of the experience of "making" the news, from the events that brought an ordinary person to journalists' attention through the decision to cooperate with reporters, interactions with journalists, and reactions to the news coverage and its aftermath. She explores what motivates someone to talk to the press; whether they consider the potential risks; the power dynamics between a journalist and their subject; their expectations about the motivations of journalists; and the influence of social media on their decisions and reception. Pointing to the ways traditional news organizations both continue to hold on to and are losing their authority, Becoming the News has important implications for how we think about the production and consumption of news at a time when Americans distrust the news media more than ever.

His Ownself - A Semi-Memoir (Paperback): Dan Jenkins His Ownself - A Semi-Memoir (Paperback)
Dan Jenkins
R401 Discovery Miles 4 010 Ships in 18 - 22 working days

From Dan Jenkins--one of America's most respected and acclaimed sportswriters and author of the bestselling novels "Semi-Tough" and "Dead Solid Perfect"--comes a colorful, sentimental, hilarious, and cantankerous memoir about his lifelong journey through the world of sports.

"Sometimes, I envy my own childhood," says Dan Jenkins. Many can say that about Dan's whole life. In "His Ownself," we follow him from his youth in Texas, where being a sports fan meant understanding a lot about religion, heroes, and drinking; to his first job at the "Fort Worth Press" working alongside all-time journalistic greats like Blackie Sherrod and Bud Shrake; to the glory days of "Sports Illustrated." One of a handful of writers to establish "SI" as the most important sports magazine ever, Dan refocused the magazine's college football coverage and covered the game's greatest players and coaches. Beyond football, Dan is in the conversation about the best golf writers of all time. Having covered every Masters, U.S. Open, PGA, and British Open for the past fifty years, he takes us behind the scenes to capture the drama--as well as the humor--of these tournaments as he brings us up close and personal with the likes of Ben Hogan, Arnold Palmer, Jack Nicklaus, and Tiger Woods.
From his friendship and the rounds played with Ben Hogan, to the stories swapped with New York's elite, to the corporate expense accounts abused, Dan lets loose on his experiences in journalism, sports, and showbiz. An honest, one-of-a-kind look at politics, hypocrites, political correctness, the past, the present, Hollywood, money, and athletes, this is a sports fan's dream book. It's a touching, laugh-out-loud tribute to the romanticism of sportswriting and the glory days of sports, told straight from the mouth of the man who saw it all his ownself.

"From the Hardcover edition."

The Selected Essays of Malcolm Bowie Vol. 1 - Dreams of Knowledge (Hardcover, New): Malcolm Bowie The Selected Essays of Malcolm Bowie Vol. 1 - Dreams of Knowledge (Hardcover, New)
Malcolm Bowie
R2,814 Discovery Miles 28 140 Ships in 10 - 15 working days

Malcolm Bowie (1943-2007) was described by A.S. Byatt as 'one of our best living critics. He writes beautifully, subtly and lucidly about very difficult subjects.' Bowie was Marshal Foch Professor of French at Oxford (1992-2002) and Master of Christ's College, Cambridge (2002-2006). He received numerous honours, was invited to speak all over the world, and in 2001 won the international Truman Capote Prize for Literary Criticism for his Proust Among the Stars. The essays and reviews in these volumes have never before been brought together. Ranging across literature, art, music, and psychoanalysis, they offer fresh insights into topics tackled in Bowie's books, and discuss quite new ones. Volume I, Dreams of Knowledge, presents essays on memory, Proust, modern poetry (Mallarme, Valery, Eluard), and psychoanalysis. Bowie explores the uncertainties of knowledge, the relationship between fantasy and experience, and the ways great writers, artists and thinkers represent these.

The Selected Essays of Malcolm Bowie Vol. 2 - Song Man (Hardcover, New): Malcolm Bowie The Selected Essays of Malcolm Bowie Vol. 2 - Song Man (Hardcover, New)
Malcolm Bowie
R2,824 Discovery Miles 28 240 Ships in 10 - 15 working days

Malcolm Bowie (1943-2007) was described by A.S. Byatt as 'one of our best living critics. He writes beautifully, subtly and lucidly about very difficult subjects.' Bowie was Marshal Foch Professor of French at Oxford (1992-2002) and Master of Christ's College, Cambridge (2002-2006). He received numerous honours, was invited to speak all over the world, and in 2001 won the international Truman Capote Prize for Literary Criticism for his Proust Among the Stars. The essays and reviews in these volumes have never before been brought together. Ranging across literature, art, music, and psychoanalysis, they offer fresh insights into topics tackled in Bowie's books, and discuss quite new ones. Volume II, Song Man, presents shorter pieces, including Bowie's essays on song and music criticism. They explore important cultural issues such as anti-Semitism, images of gender, and ideas of the nation.

The Kingdom and the Power - Behind the Scenes at The New York Times: The Institution That Influences the World (Paperback): Gay... The Kingdom and the Power - Behind the Scenes at The New York Times: The Institution That Influences the World (Paperback)
Gay Talese
R525 Discovery Miles 5 250 Ships in 18 - 22 working days

"A landmark in the field of writing about journalism." The Nation
The classic inside story of The New York Times, the most prestigious, and perhaps the most powerful, of all American newspapers. Bestselling author Talese lays bare the secret internal intrigues behind the tradition of front page exposes in a story as gripping as a work of fiction and as immediate as today's headlines.

Medienwandel Kompakt 2014-2016 - Netzveroeffentlichungen Zu Medienoekonomie, Medienpolitik & Journalismus (German, Paperback,... Medienwandel Kompakt 2014-2016 - Netzveroeffentlichungen Zu Medienoekonomie, Medienpolitik & Journalismus (German, Paperback, 1. Aufl. 2017 ed.)
Christoph Kappes, Jan Krone, Leonard Novy
R1,538 Discovery Miles 15 380 Ships in 18 - 22 working days
Grundlagen der Public Relations - Eine kommunikationswissenschaftliche Einfuhrung (German, Paperback, 3. Aufl. 2018): Ulrike... Grundlagen der Public Relations - Eine kommunikationswissenschaftliche Einfuhrung (German, Paperback, 3. Aufl. 2018)
Ulrike Roettger, Jana Kobusch, Joachim Preusse
R955 Discovery Miles 9 550 Ships in 18 - 22 working days

Das Lehrbuch verortet PR als Lehr- und Forschungsbereich aus einer primar kommunikationswissenschaftlichen Perspektive. Ziel ist es, Leserinnen und Leser mit den zentralen Grundbegriffen, Theorien und Modellen der PR sowie dem aktuellen Stand der wissenschaftlichen Reflexion vertraut zu machen. Neben der Auseinandersetzung mit unterschiedlichen disziplinaren Perspektiven, theoretischen Ansatzen und Modellen werden einzelne Tatigkeitsfelder, Arbeitsbereiche und Instrumente sowie die Konzeption strategischer PR naher beleuchtet. In dem Band werden PR-relevantes Wissen zusammengefuhrt sowie zentrale Begrifflichkeiten und Konzepte der PR-Forschung geklart. Anhand kompakter Leseabschnitte, ausgewahlter Leseproben einschlagiger Standardwerke sowie von Fallbeispielen aus der Praxis soll Studierenden der Einstieg in die kommunikationswissenschaftliche Auseinandersetzung mit PR erleichtert werden. Daruber hinaus richtet sich der Band an alle, die sich mit den Auspragungen von PR in der modernen Gesellschaft sowie deren wissenschaftlicher Bearbeitung auseinandersetzen.

Medienrezeption ALS Erfahrung - Theorie Und Empirische Validierung Eines Integrativen Rezeptionsmodus (German, Paperback, 1.... Medienrezeption ALS Erfahrung - Theorie Und Empirische Validierung Eines Integrativen Rezeptionsmodus (German, Paperback, 1. Aufl. 2017 ed.)
Felix Frey
R1,641 Discovery Miles 16 410 Ships in 18 - 22 working days
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